'Vision' 2020 – 2022
Total Page:16
File Type:pdf, Size:1020Kb
2ND INNOVATE RECONCILIATION ACTION PLAN ‘VISION’ 2020 – 2022 LAUNCH DECEMBER 2020 | EXPIRY DECEMBER 2022 ADELAIDE FOOTBALL CLUB MESSAGE FROM THE CHAIRMAN AND CEO FOREWORD WRITTEN BY JEREMY JOHNCOCK, INDIGENOUS PROGRAMS MANAGER The Adelaide Football Club is committed to being an active participant in Australia’s reconciliation journey and we are proud to introduce our football Club’s second Innovate Reconciliation Action Plan (RAP). It has been two years since the Adelaide Football Club launched its inaugural Innovate RAP. In this time, not only did we successfully implement Our Club has a vision of ‘Bringing People Together To Achieve Great Things’. many initiatives but took away some important learnings too. Players, staff, and administrators live these words and together with our values, we are committed to promoting a deeper respect and understanding of Aboriginal Because of these learnings and our drive to become leaders in and Torres Strait Islander histories and cultures. reconciliation, we have committed to a second Innovate RAP to ensure reconciliation is considered in everything we do. Our inaugural Innovate RAP established a base foundation to propel the Club into the next phase of our own reconciliation journey. On reflection, to achieve 65 of 74 Reconciliation comprises of three key pillars, Respect, Relationships and Opportunities. deliverables in what was an ambitious Innovate RAP to begin with is a great achievement. As a proud Wirangu, Kokatha and Mirning man, I acknowledge and respect the Kaurna people One that we are very proud of. It is also essential to acknowledge the specific challenges we as the Traditional Custodians of the Adelaide Plains on which we reside. I also acknowledge and faced throughout this time, including the need to get everyone together on the journey, to align respect all Traditional Owners across our nation of where we compete. reconciliation with all our Club priorities and to make the act of reconciliation part of what we At the core of reconciliation is relationships. Positive two-way relationships between non-Indigenous do at the Club every day. We will ensure we learn from those experiences to turn our great start and Aboriginal and Torres Strait Islander peoples built on trust and respect will be key drivers in into further progress and actions. this RAP. We will build respectful relationships and work with community to support our programs This Innovate RAP focusses on creating meaningful relationships; with Aboriginal and Torres Strait including educational, cultural, health, youth, Next Generation Academies and meaningful Islander peoples and communities, enabling and strengthening our existing relationships and the employment pathways. development of new ones. These will be pivotal in contributing to real change for Aboriginal and I am committed to this document whole-heartedly and will continue to support the Adelaide Torres Strait Islander people. Football Club’s aspirations of taking a leadership role in the nation’s reconciliation journey. Our talented and inspiring Aboriginal and Torres Strait Islander players wear the Crows jumper with pride. All 30 past players including current AFL/AFLW players have been trailblazers for future generations of young men and women. Part of this RAP will be to create increased opportunities for these role models to meaningfully interact with the community. MESSAGE FROM THE CROWS AFLW & AFL PLAYERS We will provide updates on our progress as we endeavour to be more diverse and inclusive, while continuing to celebrate the magnificent contribution made by Aboriginal and Torres We, the players of the Adelaide Football Club, believe reconciliation is about all Australians being Strait Islander peoples to our football Club and the sport in general. unified for real change. To create real change, we need to have action and not just words. We will continue to advance reconciliation to ensure we are the number one destination for future We take pride in the many Indigenous cultures from across the country, these are the oldest living Aboriginal and Torres Strait Islander talent on and off the field. cultures in the world and one that we are proud of and should celebrate. We believe that education leads to awareness, awareness leads to understanding, and shared understanding is what unites us. Therefore, the players of the Adelaide Football Club have committed to continue to educate ourselves, and others of our country’s histories and culture in order to pave a path forward together to help create a country that celebrates all peoples. Hon John Olsen AO Andrew Fagan Chairman, Adelaide Football Club CEO, Adelaide Football Club Artwork throughout the RAP report created by Shane Cook and Elizabeth Close 2 2ND INNOVATE RECONCILIATION ACTION PLAN ‘VISION’ 2020 – 2022 ADELAIDE FOOTBALL CLUB 3 OUR BUSINESS Since its inception in 1990, the Adelaide Football Club has established itself as one of the largest and most community engaged sporting clubs in the country. As well as competing in the Australian Football League, the Club also participates in the South Australian National Football League (SANFL) State League and actively supports the development of young aspiring footballers to compete at the highest level. Additionally, in 2016 the Club was one of eight clubs awarded a license to establish a team to compete in the inaugural AFL National Women’s League. This now provides a clear pathway for young women to play their sport of choice at an elite level. In 2017 the Club purchased successful esports franchise Legacy, OUR VISION FOR RECONCILIATION followed by the acquisition of professional baseball team, the Adelaide Giants (previously Adelaide Bite) in 2018. These assets Our vision is an Australia that acknowledges, respects, and were another step in the Club’s evolution and provides exposure celebrates Aboriginal and Torres Strait Islander cultures as to International markets. part of our shared history and connects all people to achieve reconciliation and equality. With a football fan base of over 500,000, membership in excess of 65,000, home game attendances averaging 48,000, a leading The Adelaide Football Club’s Vision is “Bringing People Together digital platform and a wide range of community initiatives, the to Achieve Great Things”. Together with our values, our people Adelaide Football Club has a scale of engagement that is are driven and united to promote a deeper respect and significant by any measure. understanding of Aboriginal and Torres Strait Islander cultures. We are committed to taking a leadership role in Australia’s As our vision of “Bringing People Together to Achieve Great reconciliation journey. Things” suggests, our focus extends well beyond winning football matches and premierships, to include engaging with and This Reconciliation Action Plan (RAP) builds upon the foundation supporting the communities that have been so supportive of our of our previous RAP and formalises our commitment to the team and Club more broadly. We aim to assist children in need Reconciliation journey, and improving the partnerships with the by providing health and wellbeing, education, and leadership Aboriginal and Torres Strait Islander communities in South Australia programs through our Crows Foundation. More than $1.2m has and supporting Aboriginal and Torres Strait Islander people within also been distributed to several charities over the our Club. past decade including supporting our Indigenous education programs. The Club is based at West Lakes, Adelaide and employs 120 full time staff (two of which identify as Aboriginal and/or Torres Strait Islander people) in addition to 44 AFL players, of which five identify as Aboriginal and/or Torres Strait Islander people including one AFLW player. The Club actively uses its leading digital platform to engage with our fan base. We produce our own TV show called The Crows Show which features on Channel Seven weekly during the AFL season. Our social media platforms are some of the fastest growing across Australian Sport enabling our fans to witness and be part of the Club’s wider conversation with the community. Consistent with our vision, we will use our scale and platforms to play an active role in the reconciliation process and the positive outcomes this will support. The Adelaide Football Club acknowledges the Kaurna people as the Traditional Custodians of the Adelaide Plains Region. We also acknowledge all Aboriginal and Torres Strait Islander peoples throughout Australia as the Traditional Owners of their country and their ongoing connection to land, sea and waters. We pay our respect to them, their cultures, and Elders past, present and emerging. Sculpture commissioned by local Aboriginal artist Allan Sumner 4 2ND INNOVATE RECONCILIATION ACTION PLAN ‘VISION’ 2020 – 2022 ADELAIDE FOOTBALL CLUB 5 OUR RAP Throughout our 30-year history, our connection and relationships with Aboriginal and Torres Strait Islander communities were initially defined by the actions and direction of our Aboriginal and Torres Strait Islander players at the time. In line with the Club’s vision “Bringing People Together to Achieve Great Things” the Club embarked on the process of initiating a Reconciliation Action Plan to ensure that Aboriginal and Torres Strait Islander peoples are acknowledged, accepted and represented across the whole Club and in everything we do. Our focus now is to develop a ‘whole of Club’ approach to the process of reconciliation and on broadening our current efforts to ensure we create a culturally safe workplace for all peoples. The Club has a unique position within the community. It attracting an enormous level of attention across the year. This profile provides us with an extraordinary platform to contribute positively to reconciliation in Australia. The AFL’s Indigenous Round – recently renamed Sir Doug Nicholls Round - is the cornerstone of this plan. The round incorporates Indigenous guernsey designs for all 18 Clubs and a celebration of Aboriginal and Torres Strait Islander cultures for match day. The Club has hosted home games for this round in 2015-2020 and it remains a priority for the future.