DOCSLIB.ORG

Apple Case Study

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Apple Case Study Apple case study [email protected] 28/10/2014 Top trademarks 2014 Why? Company Differentiation and diversification ! High integration of all these areas History Price $3495 w/128K RAM Price $3815 with monitor $1298 with 4K RAM; $2638 with 48K RAM Steven Wozniak, Steven Jobs and Ronald Wayne April 1, 1976, Apple Apple I Apple II Apple III Computer Price $666.66 Cupertino, California. Revenue reaches $1million 1976 1977 1980 History Price: $2495 Apple goes public, share price jumps from $22 to $29 Jobs presents “1984”, on the first day Pre-launch event of trading Macintosh https://www.youtube.com / watch?v=g2V8vikCHIU https://www.youtube.com/ watch?v=RcRQWGFJ5YY Ridley-Scott directed commercial aired during the Super Bow 1980 1983 1984 History Wazniak and Jobs resign the Apple acquires Next company Computer for $427 million Jobs becomes PowerBook Apple CEO Low market share and lower profitability 1985 1986 1991 1996 1997 Jobs founds Jobs buys Pixar NeXT and Next becomes Pixar Animation Studios History iPod First generation The Unix-based OS X next-generation iMac operating system Apple returns to profitability ipod 2G Windows iBook and compatible PowerMac 1998 1999 2001 2002 History iTunes Music Store iPod 3G, Flat Pannel iMac, iBook G4 iPod nano iPod suffle Safari (web browser) iLife package PowerBook Alluminium G4 (iDVD, iMovie, iPhoto) PowerMac G5 iPod mini 2003 2004 2005 History From IBM PowerPC Apple TV processors to Intel iPhone processors. MacBook Pro MacBook Pro and iMac Pro Super Drive 2005 2006 2007 History MacBook Air iPhone 4S iCloud App Store iPad iPad2 2008 2010 2011 History iPad Air iPhone 6 iPhone 5 2012 2013 2014 Company Net Sales by Product of 2013 (%) 3% 9% 3% 13% 53% 19% iPhone iPad Mac iPod iTunes, so:ware and services Accessories Company What are the key success factors of Apple? Apple logo • a bitten apple to identify the values The logo should transmit the of an innovative company that was personality of the company born and still lives outside the box. • the concepts of knowledge and desire, hope and anarchy Innovation in Products Apple leverages a combination of Top-Down and Bottom-up innovation strategy to create new innovation Management and organization Customer driven, driven, spontaneous and deep highly structured and process understanding of customer need oriented Innovation in Products New technology earlier than competitors To redefine existing product categories, focusing on: • Design • Consumer experience • Seamless integration of hardware and software Kaizen - costant improvement The Apple New Product Development Programme reflects a process of constant improvement, always in one infinite loop. Integration of all products Innovation in Products iPod Innovation in Music Player products In 2001 Apple introduce its firs iPod, a hard drive based music player with a retail price of $399. Why was it a successful product? It has impeccable design and easy to use menu. It was capable of storing approximately 1000 song (21 times more capacity than the competitors) and play music for 10 hours. In 2002, Apple released iPod 2 with larger memory that was compatible with Windows Innovation in Products iPod Innovation in Music Player products Over a short period of time, Apple has redefined many “Experience Environments” which are smoothly linked together 2. iTunes “music 3. iTunes management “music and browsing” download” experience experience 1. iPod “music access and 4. iMix listening” sharing experience playlists experienc e 7. Apple video 5. Apple in- experience store 6. iPod photo experience management experience Source: Venkat Ramaswamy, Francis Gouillart Innovation in Products iPod Innovation in Music Player products The strong combination of device, software and online store quickly disrupted the music industry and gave Apple a dominant market position. Key success factors: • Seamless music experience for the users • Distinctively design • Integration of device, iTunes software and iTunes music store • Strong according with all the major record companies to create the world’s largest online music library Innovation in Products iPod Business Model Canvas Customer Customers Key Partners Key activity Value Proposition relationship Key resource Channel Innovation in Products Cannibalisation Apple is never afraid to cannibalise it’s own as a results of the product development programme. The iPhone hit sales of the iPod and the iPad is hitting the sale of the Mac. Halo effects A cognitive bias that involves one trait influencing other in judgement of another product or company • The success of iPod has stimulated sales of Apple Macs and Mac book pro. • In turn the success of the iPods and the iTouch facilitated the introduction of the iPhone. • The user experience of the iPod, the iTouch and the iPhone created a user base for the iPad. Secretative company Secrete in term of product launches helps, on one hand to create expectation and to stimulate customer imagination, and on the other hand to protect themselves from competitors Only Steve Jobs is authorized to talk about Apple products and to presents the new products Deep collaboration “We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot” All experts are in-house, are in one place (Cupertino campus)- the improves the sharing of ideas and the production mechanical, electrical, software and industrial engineers, product designers- of new innovative products • Meet together for three To work in a small team hours once a week (organization as a start up) • Agility and focus Top 100 employees meet 3 days annually and discuss key strategic issue in a secret location Good food, no golf! Deep collaboration “It’s better to be a pirate than join the navy!” Intense work Apple culture focus on Creativity Combine with a rebel spirit Perfectionism Apple’s employees are talented people with passion for excellence, proud to be part of the Apple Company. Smart and Creative people that work in a Company in which best ideas have to win. Different kind of people of different kind of place à Inclusion inspire innovation https://www.apple.com/diversity/ THINK OUT THE BOX, ENCOURAGE THE EXPERIMENT, SHARE THE IDEAS Investment in Promotion Most Famous Ad Campaigns ¡ 1997: “Think Different” ad campaign was created https://www.youtube.com/watch?v=nmwXdGm89Tk ¡ 2002: “Apple Switch” ads https://www.youtube.com/watch?v=l2-UuIEOcss ¡ 2006: “Get a Mac” more famously known as PC vs. Mac https://www.youtube.com/watch?v=KNnX6XRQBec Strategic alliances and Strategic acquisition e.g.: Strategic alliances to exploit economies • Record Labels (EMI, Sony, Etc) for iTunes of scales, learn from • Youtube, Google (for mapping) for iPhone competitors, manage • Intel for the processor used in Apple products risk and share costs • Microsoft to develop Microsoft Office for MAC Strategic e.g.: • acquisition Emagic, Germany specialist in music software to improve its in-house • PA Semi, microprocessor company (high competences sophisticated and low priced chips) Apple Distribution Channels Apple sells to consumer, small and mid-sized business, education, enterprise, government and creative customers Wholesalers and retailers (e.g. Wal-Mart, Best Buy, Fnac, Mediaworld) Apple store: own retail division. As of October 2014, Apple has 444 retail stores in 16 countries https:// www.youtube.com/ watch?v=7L2fsubA2-c Online Apple Store available in 39 countries (October 2014) Apple Distribution Channels App Store (from 2008) : the only authorized service for laoding programms into the iPhone and iPad (Seamless integration between hardware) The App Store allows users to browse, buy and download application directly. Application developers must channel sales of application through the App Store, with Apple connecting a 30% royalty on each application sold. Apple Distribution Channels What's next for Apple? Oct. 5, 2011 -- Steve Jobs dies at age 56 the actual CEO is Tim Cook. “Always focused on the future. We don’t sit and think about how great things were yesterday. We are always looking to where we would like to be next” Tim Cook “Stay hungry, stay foolish” Steve Jobs Highlights ¡ Apple customers are intensely loyal ¡ Apple’s products work better and are simpler to use because Apple has deep understanding of consumer behavior ¡ Apple gives a life-feels-good experience to its consumers ¡ Work environment that encourage creative freedom ¡ Constant innovation in products ¡ Integration of all products .
Load more

Recommended publications
  • Steve Jobs' Diligence
    Steve Jobs’ Diligence Full Lesson Plan COMPELLING QUESTION How can your diligence help you to be successful? VIRTUE Diligence DEFINITION Diligence is intrinsic energy for completing good work. LESSON OVERVIEW In this lesson, students will learn about Steve Jobs’ diligence in his life. They will also learn how to be diligent in their own lives. OBJECTIVES • Students will analyze Steve Jobs’ diligence throughout his life. • Students will apply their knowledge of diligence to their own lives. https://voicesofhistory.org BACKGROUND Steve Jobs was born in 1955. Jobs worked for video game company Atari, Inc. before starting Apple, Inc. with friend Steve Wozniak in 1976. Jobs and Wozniak worked together for many years to sell personal computers. Sales of the Macintosh desktop computer slumped, however, and Jobs was ousted from his position at Apple. Despite this failure, Jobs would continue to strive for success in the technology sector. His diligence helped him in developing many of the electronic devices that we use in our everyday life. VOCABULARY • Atari • Sojourn • Apple • Endeavor • NeXT • Contention • Pancreatic • Macintosh • Maternal • Pixar • Biological • Revolutionized • Tinkered INTRODUCE TEXT Have students read the background and narrative, keeping the Compelling Question in mind as they read. Then have them answer the remaining questions below. https://voicesofhistory.org WALK-IN-THE-SHOES QUESTIONS • As you read, imagine you are the protagonist. • What challenges are you facing? • What fears or concerns might you have? • What may prevent you from acting in the way you ought? OBSERVATION QUESTIONS • Who was Steve Jobs? • What was Steve Jobs’ purpose? • What diligent actions did Steve Jobs take in his life? • How did Steve Jobs help to promote freedom? DISCUSSION QUESTIONS Discuss the following questions with your students.
    [Show full text]
  • $300 Rebate on the System That Does Everything You Need for School.*
    d l o f Customer Survey On behalf of Apple, we invite you to participate in the following survey. Your opinion is very important to us. All information that you provide will be kept strictly confidential and used only for market research purposes. Survey results are viewed in aggregate; individual responses are not identified. Which Apple computer did you purchase? iBook PowerBook $300 rebate If Apple had not offered this promotion at this time, which of the following best describes what you would have done? on the system Delayed purchasing a Mac Purchased the Mac anyway Purchased a Windows PC that does everything Terms and Conditions you need The following terms and conditions govern this offer: • Order and take possession of qualifying products from June 29, 2003, through September 27, 2003. Products must be purchased from the Apple Store for Education Individuals or a participating Apple Authorized Campus Reseller located in the 50 United States or District of Columbia. • QUALIFYING PRODUCTS: Any Apple * PowerBook or iBook portable computer (EXCEPT: M8758LL/A iBook 800MHz/CD-ROM and Z06U for school. iBook CD-ROM Configure-to-Order), any Apple iPod, and any HP DeskJet printer with an MSRP of $99 or higher, any HP Photosmart printer with an MSRP of $149 or higher, or any HP All-in- One product with an MSRP of $149 or higher. • This offer is not valid with the purchase of Apple education promotional bundles, or used, or refurbished equipment. • You must be a qualified Apple Education Individual end-user purchaser (employee, board member, or attendee of a home school or public or private education institution in the 50 United States or District of Columbia), and not a reseller, to obtain this promotional offer.
    [Show full text]
  • David Dvorin 1031 Mildred Ave
    David Dvorin 1031 Mildred Ave. Chico, CA 95926 530-892-8853 email: [email protected] www.davidvorin.com EDUCATION M.F.A. in Music Composition from California Institute of the Arts. Graduate of U.C.L.A., B.A. in Music, concentration in composition. PROFESSIONAL ACTIVITY Author: Music Technology 8/04-present Peachpit Press/Apple Computer, Inc. - Authored books and articles utilized by training centers and schools across the U.S., Europe, and Asia. Consultant: Marketing Research 5/05-7/05 Native Instruments - Evaluated products and business activity in relation to the U.S. education market. Advised company on product development, marketing strategies, and establishment of specialized retail channels to create a foundation for an education sales and marketing division. Manager of Educational Development, Professional Applications 10/03-5/04 Apple Computer, Inc. - Developed the education sales channel for Apple’s professional digital media software. Director of Educational Development 1/00-10/03 Emagic, Inc. / Apple Computer, Inc. - Created and implemented educational marketing and sales department for Emagic, Inc. (acquired by Apple Computer, Inc. 6/02). ARTISTIC ACTIVITY (SELECTED) Composer/Performer (Guitar, Electronics): Soloist and Ensembles 2005-present - Director and key member of multiple active performing ensembles: Flounder, Pull-String Duo and Zap!, presenting a variety of musical styles including chamber music and jazz. Bookings include recital halls, house concerts, clubs, art galleries and museums. Composer: Enough to Live On, The Arts of the WPA 2015 - featured composition “Papa Hobo Two Step” in film documentary by 217 Films Composer: As Alice (commissioned by the California E.A.R. Unit) 2010-2012 - Composed and designed long form multimedia work written specially for the 2011-2012 tour of the California E.A.R.
    [Show full text]
  • Apple Lisa MRD (Marketing Requirements Document)
    LISA MRD/PRD AMENDMENTS I. ADDITIONAL LISA MRDS Some areas covered in the MRD will adhere to the direction stated but will be subject to change until detailed, separate MRDs are prepared for each one. These areas, and the target completion date for each, are as follows: 1. USER INTERFACE May 31, 1980 2. SOFTWARE THEFT PROTECTION May 31, 1980 3. USER SET-UP AND CUSTOMIZING June 30, 1980 4. TERMINAL EMULATION June 30, 1980 5. VISICABINET June 30, 1980 6. WORD PROCESSOR June 30, 1980 7. GRAPHICS EDITOR June 30, 1980 8. PERSONAL APPLICATIONS June 30, 1980 9. MASS STORAGE PERIPHERALS June 30, 1980 10. PRINTERS June 30, 1980 11. NETWORKING AND ELECTRONIC MAIL July 31, 1980 12. DIAGNOSTICS/TESTING July 31, 1980 13. BUSINESS GRAPHICS July 31, 1980 14. INTRODUCTORY INTERACTIVE MANUAL August 31, 1980 15. 'OEM PRODUCTS (DEVELOPMENT TOOLS) August 31, 1980 II. HARDWARE ENGINEERING AMENDMENTS 1. Both Alps and Keyboard Co. (bucket) keyswitches will be pursued as potential options at introduction. Other keyboard technologies will be investigated in parallel but may not be available at introduction. If a better alternative does turn up, it could be made available within a few months of introduction, either as a standard keyboard or as an option. Although the keyboard layout is nearly final, it has not frozen since it is not yet on the critical path. One remaining potential variation is the possible removal of the cursor cluster from the layout. 2. Engineering is concerned that the current cost objectives may not be feasible. 3. Although there is no requirement to have the Problem Analysis Guide (PAG) stowed within LISA, Engineering will continue to pursue methods by which the PAG may be attached to the main unit.
    [Show full text]
  • Apple Macintosh G3 Issue 6
    E Q U Apple Macintosh G3 I P M Apple’s latest desktop computer has raised plenty of hackles. Brad Watts brings it E all into perspective. N think it’s more than reasonable to suggest that Apple real asset – the Mac Operating System. The hardware T Computers has been one of the most adventurous has evolved and so has the Operating System and the Ihardware and software providers in the history of elec- people running them. The whole Macintosh machine tronic technology. Because of that visionary attitude, there has undergone a plethora of changes to make it faster T are numerous contributions for which we can thank Apple. and more efficient – from a paltry 8MHz clock speed to E Apple has been responsible for popularising the computer- the present day 400MHz. That 400MHz machine is based ‘virtual environment’. You know what I mean – called the G3. S windows, icons, mouse and pointing software (WIMPS) – The G3 processor will possibly be remembered as one T the graphical user interface originally of the great turning points for Apple. After a spell of developed by Xerox for its Star Workstation absence from the company, Steve Jobs returned to in 1981. It’s the system we now all use to consolidate Apple’s computer range into three organise the data and marshall the tools distinct lines, all using the same G3 that have been developed within it. And processor. The domestic iMac, the indeed, the system that’s been adapted Powerbook, and the more and mimicked in countless other software expandable and profes- environments.
    [Show full text]
  • Ibook, Powerbook & Macbook Keycap Removal & Fitting
    iBook, PowerBook & MacBook Keycap removal & fitting Although there are a number of keyboard variants, for illustration purposes we have used the most common type. Please note that certain keys on the keyboard vary in terms of size and orientation. For F-keys and arrow keys, the scissor clip is positioned sideways, i.e. the top in the diagram below is on the left hand side. This also applies to all keys on MacBook 13" keyboards where the scissor clips are also transverse. The most important thing to know when removing or replacing a keycap from a laptop keyboard is how the key attaches to the keyboard which is very difficult to see when the key cap is in place. I know it's boring, but bear with us; it's worth knowing! The key cap is fixed to the aluminium backplate of the keyboard Top with a two-part, plastic scissor clip. The digram shows a top Scissor Clip view of the scissor clip on the left and a side view of how the key & scissor clip fix to the keyboard backplate on the right. The scissor clip fixes to the backplate at three points. A single tab hooks onto the bottom of the scissor clip at point D and the two lugs on the scissor clip fit into the holes on two hoops on the base plate (see A). Key Cap The key cap fixes to the scissor clip at four points. Two lugs on the scissor clup slide into hooks at the bottom of the key cap Keyboard Backplate (see B) and the two lugs at the top of the scissor clip snap into a pair of very delicate pinsor clips (see C).
    [Show full text]
  • Apple, Inc. Education Price List
    Apple, Inc. Education Price List April 15, 2008 Table Of Contents [More information can be found on our web site at http://www.apple.com/education] Page • Revisions to the Price List • Apple Price Lists for Education 2 • Education Solutions 2 SECTION A: HARDWARE PRODUCTS 5-14 • iMac 5 • MacBook 6 • MacBook Pro 7 • Mac Pro 8 • Xserve 9 • Macintosh Displays & Video Accessories 12 • Wireless Connectivity 13 • iBook Accessories 13 • PowerBook Accessories 13 • Xserve Accessories 14 • Miscellaneous Accessories 15 SECTION B: APPLE PROFESSIONAL SERVICES & AppleCare SUPPORT 15-23 • Apple Professional Services - Project Management 15 • Apple Professional Services - Integration Services 16 • Apple Professional Services - System Setup Services 17 • AppleCare Products 20 Purchase orders for all products may be submitted to: Apple Attn: Apple Education Sales Support 12545 Riata Vista Circle Mail Stop: 198-3ED Austin, TX 78727-6524 Phone: 1-800-800-2775 K-12 Fax: (512) 674-2992 Revisions to the March 17, 2008 Education Price List Effective April 15, 2008 PRODUCTS ADDED TO THE PRICE LIST BD624LL/A Apple Digital Learning Series: Digital Media Creation Kit 899.00 MB560Z/A NVIDIA GeForce 8800 GT Graphics Upgrade Kit 251.00 PRODUCTS REPRICED ON THE PRICE LIST MB137Z/A NVIDIA GeForce 8800 GT Graphics Upgrade Kit for Mac Pro 251.00 MB198Z/A ATI Radeon HD 2600 XT Graphics Upgrade Kit for Mac Pro 116.00 PRODUCTS REMOVED FROM THE PRICE LIST BC744LL/A Apple Digital Learning Series: Digital Media Creation Kit TM740LL/A Nike+ Armband w/ Window for nano-Black M9479LL/A AirPort Extreme Power Supply MA504G/A 750GB Serial ATA Apple Drive Module for Xserve MA598Z/A Apple MagSafe (Airline) Power Adapter Prices on this Price List supersede previous Price Lists.
    [Show full text]
  • Survey, Which Measured the Status of Computer Community for Use
    DOCUMENT RESUME ED 234 764 IR 010 831 TITLE The US6 of the Computer in Louisiana Schools. Bulletin 1679. Revised. INSTITUTION Louisiana Sta'te Dept. of Education, Baton Rouge. PUB DATE Apr 83 NOTE 70p. PUB TYPE Statistical Data (110) --- Reports Research/Technical (143) -- Teits/Evaluation Instruments (160) EDRS PRICE MF01/PC03 Plus Postage. DESCRIPTORS *Computer Assisted Instruction; *Computers; Elementary Secondary Education;_Information Networks; *Private Schools; *Public Schools; State Surveys; Technology Traii-gfer *USe Studies IDENTIFIERS Computer Uses in Education; *LouiSiana ABSTRACT This- publication briefly reports the findings of a second annual (1982=83) survey, which measured the status of computer use to identify problemt and needs_in the Louisiana educational community for use by the Department of Education in designing activities to Aid the state's schools in effective computer use. Data are_included from a survey instrument which was returned by 1,079 public' And nonpublic Louisiana schools. Currently 345 of.the responding Schools are using computers in instruction. A summaryof findings, which includes seven data tables, is followed by conclusions and recommendations. The major part of_the report comprises appeddices that are designed to enable educators to Iodate . schools using similar computers in similar areas in order to share ideas, educational software, and hardware information.. Included are the survey instrument and an indication of,the grade levelsand subject areas in which schools reported using computers, a list showing the make and model of computer used listed byschOol, and a list by computer make of the schools using specific cotputers. (LMM) *****************************************************************t***** Reproductions supplied by EDRS are the best that can be made from the original document.
    [Show full text]
  • Marketing Management -Prof
    Symbiosis Institute of Media and Communication, Pune Marketing Management -Prof. Chandan Chatterjee Marketing Diary Apple Macbook Pro Submitted By: YASMIN HUSSAIN 144 MBA 2011-2013 2 TABLE OF CONTENTS TOPICS PAGE NO. Product chosen 5 About the company 6 About the product 7 AMA and Marketing 8 • AMA • Marketing • My view Customer Value 11 • Value chain analysis • Customer Perceived Value Product 20 • Core/Augmented Products and Services • Product Levels • Product classification and hierarchy • Product Mix • Product Lifecycle • Industry Lifecycle Competitors 27 • Competitor Map • Direct Competitor Comparison • Competitive Forces • Market Share Pricing 31 Brand 33 • Branding • Brand Equity • Branding Strategy • Apple and the environment 3 Marketing Communications 42 • Marketing Mix • Marketing Communications Mix (ATL & BTL) • IMC Campaigns Distribution Decisions 87 • Distribution Structure • Target • B2B Channels • B2C Channels • Retail Strategy – SWOT Analysis • Apple Store Vs Luxury Retailers Sales Management 95 Consumer Behavior / Organizational Behavior 96 • Consumer Decision Making • Consumer Satisfaction • Organizational Culture • Organizational Structure STP 103 • Segmentation • Targeting • Positioning Role of Marketing Management 107 • Marketing Manager Role What makes Apple different? 109 • Income Sheet • Milestones • Apple without Steve Jobs References 120 4 PRODUCT CHOSEN APPLE MACBOOK PRO 5 ABOUT THE COMPANY- APPLE Industry: Computer Hardware, Computer Software, Consumer Electronics, Digital Distribution Founded on: 1 April 1976
    [Show full text]
  • A Day in the Life of Your Data
    A Day in the Life of Your Data A Father-Daughter Day at the Playground April, 2021 “I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.” Steve Jobs All Things Digital Conference, 2010 Over the past decade, a large and opaque industry has been amassing increasing amounts of personal data.1,2 A complex ecosystem of websites, apps, social media companies, data brokers, and ad tech firms track users online and offline, harvesting their personal data. This data is pieced together, shared, aggregated, and used in real-time auctions, fueling a $227 billion-a-year industry.1 This occurs every day, as people go about their daily lives, often without their knowledge or permission.3,4 Let’s take a look at what this industry is able to learn about a father and daughter during an otherwise pleasant day at the park. Did you know? Trackers are embedded in Trackers are often embedded Data brokers collect and sell, apps you use every day: the in third-party code that helps license, or otherwise disclose average app has 6 trackers.3 developers build their apps. to third parties the personal The majority of popular Android By including trackers, developers information of particular individ- and iOS apps have embedded also allow third parties to collect uals with whom they do not have trackers.5,6,7 and link data you have shared a direct relationship.3 with them across different apps and with other data that has been collected about you.
    [Show full text]
  • Apple Tv: Guess What's in the Box
    APPLE TV: GUESS WHAT'S IN THE BOX Jacob, Phil. The Daily Telegraph 10 Nov 2012: 46. Full Text THE TECHNOLOGY GIANT HAS ALREADY REVOLUTIONISED OUR LIVES. NOW IT IS SET TO CHANGE THE VERY CONCEPT OF TELEVISION, WRITES PHIL JACOB It's not a nice, simple story that Apple is going to come in and turn the world upside down and we'll all live happily ever after We live in a world where you use your iPhone to make calls, check your iPad for the news before going to work and sitting down in front of your iMac. Still haven't had your fill of Apple yet? Try downloading a song on iTunes before going for a run -- while listening to your iPod. Over the past 36 years, Apple has dominated and revolutionised our lives like no company in history. But the tech giant has perhaps its biggest revolution still waiting in the wings -- a complete and radical overhaul of the television industry. Speculation about an Apple TV has been rife since the publication of Steve Jobs' biography last year. The Apple co-founder, who died on October 5, 2011, told his biographer Walter Isaacson he had "cracked" the problem of television, although Isaacson did not reveal the plans as the product has not been launched. Late last year industry sources were quoted as saying that Apple would launch 81cm and 94cm TV sets some time this year. "Two people briefed on the matter said the technology involved could ultimately be embedded in a television," The Wall Street Journal reported.
    [Show full text]
  • From Struggles to Stardom
    AAPL 175.01 Steve Jobs 12/21/17 $200.0 100.0 80.0 17 60.0 Apple co-founders 14 Steve Wozniak 40.0 and Steve Jobs 16 From Struggles 10 20.0 9 To Stardom Jobs returns Following its volatile 11 10.0 8.0 early years, Apple has 12 enjoyed a prolonged 6.0 period of earnings 15 and stock market 5 4.0 gains. 2 7 2.0 1.0 1 0.8 4 13 1 6 0.6 8 0.4 0.2 3 Chart shown in logarithmic scale Tim Cook 0.1 1980 ’82 ’84 ’86’88 ’90 ’92 ’94 ’96 ’98 ’00 ’02 ’04 ’06’08 ’10 ’12 ’14 ’16 2018 Source: FactSet Dec. 12, 1980 (1) 1984 (3) 1993 (5) 1998 (8) 2003 2007 (12) 2011 2015 (16) Apple, best known The Macintosh computer Newton, a personal digital Apple debuts the iMac, an The iTunes store launches. Jobs announces the iPhone. Apple becomes the most valuable Apple Music, a subscription for the Apple II home launches, two days after assistant, launches, and flops. all-in-one desktop computer 2004-’05 (10) Apple releases the Apple TV publicly traded company, passing streaming service, launches. and iPod Touch, and changes its computer, goes public. Apple’s iconic 1984 1995 (6) with a colorful, translucent Apple unveils the iPod Mini, Exxon Mobil. Apple introduces 2017 (17 ) name from Apple Computer. Shares rise more than Super Bowl commercial. Microsoft introduces Windows body designed by Jony Ive. Shuffle, and Nano. the iPhone 4S with Siri. Tim Cook Introduction of the iPhone X.
    [Show full text]