Apple case study
[email protected] 28/10/2014 Top trademarks 2014 Why? Company Differentiation and diversification ! High integration of all these areas History Price $3495 w/128K RAM Price $3815 with monitor $1298 with 4K RAM; $2638 with 48K RAM Steven Wozniak, Steven Jobs and Ronald Wayne April 1, 1976, Apple Apple I Apple II Apple III Computer Price $666.66 Cupertino, California. Revenue reaches $1million 1976 1977 1980 History Price: $2495 Apple goes public, share price jumps from $22 to $29 Jobs presents “1984”, on the first day Pre-launch event of trading Macintosh https://www.youtube.com / watch?v=g2V8vikCHIU https://www.youtube.com/ watch?v=RcRQWGFJ5YY Ridley-Scott directed commercial aired during the Super Bow 1980 1983 1984 History Wazniak and Jobs resign the Apple acquires Next company Computer for $427 million Jobs becomes PowerBook Apple CEO Low market share and lower profitability 1985 1986 1991 1996 1997 Jobs founds Jobs buys Pixar NeXT and Next becomes Pixar Animation Studios History iPod First generation The Unix-based OS X next-generation iMac operating system Apple returns to profitability ipod 2G Windows iBook and compatible PowerMac 1998 1999 2001 2002 History iTunes Music Store iPod 3G, Flat Pannel iMac, iBook G4 iPod nano iPod suffle Safari (web browser) iLife package PowerBook Alluminium G4 (iDVD, iMovie, iPhoto) PowerMac G5 iPod mini 2003 2004 2005 History From IBM PowerPC Apple TV processors to Intel iPhone processors. MacBook Pro MacBook Pro and iMac Pro Super Drive 2005 2006 2007 History MacBook Air iPhone 4S iCloud App Store iPad iPad2 2008 2010 2011 History iPad Air iPhone 6 iPhone 5 2012 2013 2014 Company Net Sales by Product of 2013 (%) 3% 9% 3% 13% 53% 19% iPhone iPad Mac iPod iTunes, so:ware and services Accessories Company What are the key success factors of Apple? Apple logo • a bitten apple to identify the values The logo should transmit the of an innovative company that was personality of the company born and still lives outside the box.