UNIVERSITY of VERMONT FOUNDATION ALUMNI ASSOCIATION BOARD of DIRECTORS DRAFT MEETING MINUTES September 23, 2016

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UNIVERSITY OF VERMONT FOUNDATION ALUMNI ASSOCIATION BOARD OF DIRECTORS DRAFT MEETING MINUTES September 23, 2016

A meeting of the Alumni Association Board of Directors of the University of Vermont and State Agricultural College Foundation, Inc. was held on Friday, September 23, 2016 at 1:45 pm in the Silver Pavilion at the UVM Alumni House, University Vermont, Burlington, Vermont.

MEMBERS PRESENT: Vice Chairman Afi Ahmadi, Rosario Arias, Scott Baldwin, DC Regional Board Representative Bill Bright, Renee Cruise, John Evans, Student Alumni Association Vice President Katherine Fischer, Sally Gregoire, Chairman Penrose Jackson, Stew Jensen, Monty Lovejoy, Elizabeth Marvin, Jeffrey McNulty, Khalil Munir, Bud Ockert, Bernard Palmer, Mike Reardon, Alan Ryea, Myron Sopher, Linda Sparks, Cathy Tremblay, Kate Ullucci and Antoine Williams.

PERSONS ALSO PARTICIPATING: UVM Foundation Staff including Rich Bundy, Eileen Dudley, Sarah Lenes, Patrick Maguire, Kim McCrae, Andrea Van Hoven. Foundation Fellows including Dana Gulley ‘10, Molly Kelly-Yahner ‘11, Germain Mopa ‘05, Brian Sozansky ‘11 G’12, and Chris Veal ‘14. Others include Larry Roth and Jeff Schulman.

ABSENT: Michelle Howe, Lisa Jacobson, and Joseph Thomas.

Chairman Penrose Jackson called the meeting to order at 2:06 pm.

I. Welcome Remarks (Penrose Jackson) Chairman Penrose Jackson thanked the committees for their work in advance of the meeting and to all for their participation and attendance at this historic weekend with the opening of the Alumni House and reminded the group that the meeting was a matter of public record. She went on to review the current Board membership demographics, highlighting the diversity in representation. Then Penrose welcomed the new Student Alumni Association leaders (Renee Cruise and Katherine Fischer) and the newly appointed Board Members (Sally Gregoire, Monty Lovejoy, Elizabeth Marvin and Bernard Palmer) and Bill Bright, Lisa Jacobson’s DC Representative. Each person introduced and shared a little bit about themselves. After, Penrose acknowledged the subcommittees and committee chairs, as well as the UVM Board of Trustee subcommittee representatives. She mentioned that recently she and Afi had submitted a written report to the UVM Board of Trustees in advance of their October meeting and would share this with the group at a later date.

II. Campus Announcement Presentation The live feed of the announcement of the historic 66 million gift from Dr. Robert Larner ’39 MD’42 to the University of Vermont College of Medicine was shared with the group on the large video board.

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III. Approval of May 20, 2016 Meeting Minutes (Penrose Jackson) The minutes of the May 20, 2016 Alumni Association Board Meeting were presented for approval. It was noted that Linda Sparks name should be added to the section on XI.B. (page 12) with Board members who were reappointed for a second term. A motion was made by Myron Sopher, seconded by Bud Ockert and Kate Ullucci, and the Board members unanimously voted to approve the minutes as presented, with the correction.

IV. Campus Engagement (Jeff Schulman, Director of Athletics) Cathy Tremblay introduced and welcomed Jeff Schulman to the meeting. He complimented the Alumni Association on the fantastic new Alumni House and Pavilion, noting the positive implications the space would have for use to the UVM community. Jeff talked about the following: A. His goal for the athletic department to provide engagement opportunities with alumni. B. Provided an update on the success of the Fall teams. C. Shared a department update with a wonderful video that showed different teams, conference affiliations, and the scope of the program. In conjunction with this, he talked about the live streaming of all home games on the web, the Title 9 rule resulting in more women’s than men’s teams, the expansion of the campus recreation program and the financials (expenses; scholarships, compensation and operational ones and revenue; institutional financial aid, ticket sales, NCAA income and the endowment). D. He mentioned some highlights (Virtue Field, 2015-16 Soccer champions, Archie Post field improvements, 2015-16 Men’s Basketball in the post season for 8th time, Ski Team won EISA championship for the 6th time, Men’s lacrosse in the conference championship for the first time, Martin St. Louis Recognition event, and continued academic accolades received by the UVM student athletes) E. The landscape change in college athletics that now allows institutions to provide student athletes benefits and allowances for food and personal expense. In addition, the demand for more modern and competitive facilities for the recruitment of athletes is resulting in a more critical prospective student athlete. F. Departmental goals include pride (for alumni, local community and UVM at large), balance (success in the classroom and field), integrity and first class facilities (for students, fans and event hosting opportunities), endowed coaching positions, endowed scholarships and amazing facilities. G. Challenges include aged facilities (Patrick Gym and Gutterson Field House). H. Jeff shared that the priority in the next few months was to decide with a UVM Trustee subcommittee, the direction to take for facility improvements. Some options are: o New multipurpose facility with converted space for both Hockey and Basketball . Potential Burlington location at the site of Memorial Auditorium . Potential South Burlington sites at the Marcotte School and University Mall o Renovate the existing facilities on campus (for recreational athletes and varsity teams) o Jeff shared conversations with students and other groups he had met with and encouraged the Alumni Board to gather feedback from the regional volunteer leaders as well.

I. Jeff and Cathy Tremblay had met previously to talk about alumni engagement. Some of the topics were alumni events at away games, local events, special celebrations for alumni athletes, the Catamount Mentor Program and the streaming of home games. J. A question and answer discussion with the board members followed. Topics included thoughts about bringing baseball back and the facility improvement plan (the various groups affected; parking; pros and cons of different options in regards to UVM, students, the community and the state; the timing of the plan; and other Universities and Colleges with renovations to look at).

V. UVM Alumni House (Alan Ryea, Patrick Maguire and Andrea Van Hoven) Alan welcomed all to the Alumni House and introduced Patrick and Andrea, who made the following presentations. A. Business Operations Update (Patrick Maguire, Alumni House Operations Manager) o 7 students currently comprise the operational team for the house and the event space. They are wearing the green polo shirts. This team has been hired to set up events, break down the events and oversee event tech needs. o Upcoming priorities include internal functions of the House and Pavilion. . Art Gallery with a student Art Curator and rotating displays highlighting UVM students, UVM community members and local artists. . UVM Collector’s Library with alumni books. . UVM Emeriti Faculty Library B. Sales and Financial Update (Andrea Van Hoven, Alumni House Director of Sales) o Events are used by three groups; the public, UVM and alumni. o Marketing and promotion of our rental spaces can be done with the help of our board, the VT Regional board, the UVM community and all alumni. st o The public rental spaces are in the main house (individual rooms/areas on the 1 floor, part of the 2nd floor and porches) and in the Pavilion. o Pricing is broken into three groups; general public at full rate, nonprofit/Lifetime Association members with a 10% discount and UVM affiliations with a 50% discount) o Andrea reviewed the reservations on the calendar. . There are 130 reservations/holds through 2017. . 95% of the reservations/holds are UVM related (Med Ctr, COM, Schools and colleges). . There are 3 or 4 with the external/public. . With every event we have, there are follow up inquiries and our reservations/holds continue to grow. o Andrea reviewed the marketing plan. . The UVM community was invited to take tours. Andrea led about 50 tours, and Patrick, Alan, Sarah and Eileen hosted many more. . Print campaign underway with VT Bride and Seven Days. . We have some web presence and plan on much more.

. The web page will be redone so it is linked to the Alumni Association and UVM Foundation but is also public facing. . Mid-October there is a planned photo shoot with vendors and wedding professionals. . The board was asked to help by distributing business cards to friends, community members and co-workers promoting the space for events and weddings. . November there will be an Open House. o A question and answer discussion with the board members followed. Topics included social media (Instagram, Facebook, link/tag weddings); uses for the space (drink nights, young alumni happy hour, alumni visitors with the option to use office space, to sit and visit, pregame socials); create wedding packages with 1 stop shopping, all-inclusive options; outdoor space options with tents to increase group size; clarification of current size (200-225 for all and 150 seated). o The board discussed a desire to have a business/reservations dashboard that tracks rentals and expenses to the budgeted projections that could be shared on a quarterly basis. o Regional boards and committees goal is to see how the space can be used to enhance their own committee goals. o Penrose thanked Andrea for all of her hard work and Alan thanked the entire Alumni Relations team for working so hard to have the weekend come together.

VI. FY17 Priority Initiatives Penrose explained that there are two priority initiatives that are bridging together many elements of the UVM Foundation. The UVM Foundation Board has established a Foundation Fellows program that provides board educational opportunities for recent graduates. The Fellows have been working with John Evans in the area of career connection programs and with Stew Jensen and Meg McGovern in the area of mobilizing Vermont alumni. Both board leaders and several of the current Fellows gave project updates. Materials about work of the Fellows can be found in our board packet beginning on page 15. A. Hire/Connect A Catamount Program Brian Sozansky and Germain Mopa introduced themselves and talked about their findings o UVM has excellent career content and programs but that the students’ knowledge and utilization of them are limited. o Currently one main avenue for communication is through emails, but with the volume of student emails, they may get overlooked. Their main challenge is to find modern tools and techniques to get the word out. o Next steps include; . Take inventory of the programs and marketing/communication plan. . Look at existing programs (Grossman School of Business/College of Arts & Sciences) and identify weaknesses and strengths. Leverage this model to come up with a plan . Create recommendations for the next meeting of how to increase engagement with students and alumni.

o John Evans talked about the limited student engagement, citing the career networking events and the job shadow experiences. B. Mobilize Vermont Alumni Molly Kelly-Yahner introduced herself and talked about the group’s findings. o Molly thanked Stew Jensen, Meg McGovern, Mary Schliecker-Brigham and the VT Regional Board for the help with this project. o The objective of this group is to get the young VT alums, referred to as the GOLD alums, to engage in UVM activities. o Initially they wanted to plan activities at the Alumni House, but would need to guess what this group’s interests, passions and reasons for returning to campus are. Instead they decided to create a survey to find out what inspires them to come back. o Stew Jensen felt that it was really important to plan engagement opportunities based on data that shows what make the millennials excited. o Next steps include; . Survey young alums . Pull data from VT alums . Plan events C. Alan shared that the Alumni Association would be looking to undertake a broad alumni survey in the Fall of 2017. He suggested that the committees and regional boards think about what questions they may want to see included. A formal work group will be established in the Spring of 2016 to move this effort forward.

VII. AABOD Subcommittee Highlights and Discussion A. UVM Board of Trustees subcommittees (Afi Ahmadi and Myron Sopher) They had nothing to report about their respective UVM Board of Trustees subcommittees because they haven’t met since their last report. B. Student Alumni Association: (Renee Cruise and Katherine Fischer) They are excited to engage students and connect them with alumni. The new space at the Alumni House will help make this easier. They talked about the new role of the Student Alumni Association as the Welcome Desk Staff a few hours a week. This was a focus of their most recent retreat that went really well. Stew Jensen added that this group might be a good group for the Foundation Fellows to work with. C. Admissions: (Rosario Arias) Some of the upcoming initiatives are the Legacy Admissions Reception in the spring and the Legacy Family Program with giveaways, personalized communication and the waiving of application fees. D. Affinity: (Rosario Arias for Joseph Thomas) These continue to be strong engagement programs, with two groups returning to Alumni Weekend (Experimental Program and Delta Psi). The Experimental Program has a wonderful article about it and has had some nice posts on the Alumni Facebook page. The Delta Psi event on Saturday is very popular with about 260 people registered. A possible affinity group for the future might be the Boulder Society. E. Athletics: (Cathy Tremblay) Cathy mentioned that there will be a series of 30 second alumni highlights at the games. So far they have been well received. Scott Baldwin was one of the ones recognized last year.

F. Awards: (Afi Ahmadi) The Celebrating Excellence Event scheduled for Saturday will recognize Matt Mues ’08- Outstanding Young Alumni Award, Sam Bain ’68 and Ted Madden ’92- Distinguished Service Award, Rich and Deb Tarrant- Lifetime Achievement in Philanthropy Award and David Blittersdorf ’81- Alumni Achievement Award. Afi had high praise for Sarah Lenes and the video presentations that she helped gather. G. Career Services: (John Evans) The Job Shadow Program in year 2 had a 27% increase in participation. This year we are looking for employers to expand the opportunities. The board offered some thoughts: make it more flexible, offer the chance to facilitate a job shadow with a colleague or friend, accept two students, meet offsite for a coffee for a shorter visit, weave in life skills or information about interviewing, meet with students earlier in their UVM career, expand the mentor program. Some of these ideas can be expanded upon by the Foundation Fellows in their Connect-A-Catamount Program. John challenged each board member to link with a student or recent graduate. H. Diversity and Equity: (Khalil Munir) A successful event this summer was held at the DC Nationals Game. Some upcoming events include the ALANA Networking Event held after the meeting, the Soul Food Social event on Saturday night where the students make the meal for the attendees and the DC holiday party. Khalil would really like to see if this committee can align with the other committees to expand their reach and appeal to a larger group. A dialogue ensued about the ROTC program and the positive, long reaching benefits of reaching out to the group for personalized events. Bud Ockert shared about events he has hosted at his home and the lifetime of friendships that were a result. I. Member Services: (Scott Baldwin) Recently an event was hosted at the Alumni House for alumni living in a one-mile radius; resulting in about 8 lifetime memberships. The next focus will be to expand the offerings locally and in other regions of the country. Although the GO Vermont program has been modified, we have been given permission to use the membership cards with the former logo on the back. J. Travel Program: (Linda Sparks) There has been some interest in the Discovery Travel Program with the Panama/Costa Rica trip in late January and the Belgium/Holland trip in late April. A third trip is being planned for Dordogne France in October of 2017. K. DC Regional Board: (Bill Bright) Next week is the board meeting and the unveiling of the UVM Seal at the DC Club. L. Boston Regional Board: (Kate Ullucci) The Business Breakfast with Mark Lev in October should be popular, and alumni have begun to register. M. New York Regional Board: (Elizabeth Marvin) Less than a month ago the NY Board hosted an exciting alumni event at the US Open. Upcoming events and activities include the board meeting at the Penn Club and the Holiday Party, also at the Penn Club. N. San Francisco Regional Board: (Jeff McNulty) This is Jeff’s last year, but the co-chairs of Keith Upton-Weber and Kate Manciocchi, are prepared to take his place. In September the board hosted a wonderful event at the SFMOMA, which included a guided tour. Upcoming events include an Octoberfest and a Holiday Party. THE UNIVERSITY OF VERMONT AND STATE AGRICULTURAL COLLEGE FOUNDATION, INC. Grasse Mount, 411 Main Street, Burlington, VT 05401 (802) 656-8600 · Toll Free (888) 458-8691 · Fax (802) 656-8678 Page 7 of 7

O. Vermont Regional Board: (Stew Jensen) The next few months will be busy in Vermont with the Chittenden County Hockey Game, the Holiday Party at the Alumni House, and an expanded list of Ski & Ride locations (Cochran’s, Jay Peak, Stowe and Sugarbush). The southern Vermont Ski & Ride will be hosted by the New York Regional Board.

VIII. Wrap Up & Adjourn (Penrose Jackson) A. Penrose reviewed the upcoming meeting schedule: o Wednesday, March 1, 2017 2:00 p.m. (call) o Friday, May 19, 2017 12:00 noon (campus) o Friday, October 6, 2017 12:00 noon (campus) B. Penrose asked if there was anyone from the public who would like to address the board and there was not. C. Afi Ahmadi asked to have the minutes reflect the appreciation for the following people who helped to make the opening of the Alumni House possible. These were included in the remarks that Penrose Jackson made at the house dedication on Thursday, September 22, 2016. Past Alumni Association presidents like Tom Amidon, Katherine Allen and Rollie Allen, all from the Class of 1961; Dale Rocheleau, Class of 1980; Frank Cioffi, Class of 1977; Janet Terp, Class of 1980; Meg Guzewicz, Class of 1973; Ted Madden, Class of 1992; and Kristina Pisanelli, Class of 1997 — as well as hundreds of volunteer leaders of our Regional Alumni Boards and committees. D. Although the formal fundraising campaign for the Alumni House has ended, more support is welcomed and there are still projects on the wish list. E. Alan Ryea mentioned that although the focus of the Alumni Weekend has changed with a smaller group of milestone reunions, the interest and registrant count is higher than the last three years and we have surpassed our revenue goals.

There being no further business, Board Chair Penrose Jackson adjourned the meeting at 4:39 p.m.

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Respectfully submitted by: Kimberly J McCrae UVM Foundation Alumni Association Assistant

THE UNIVERSITY OF VERMONT AND STATE AGRICULTURAL COLLEGE FOUNDATION, INC. Grasse Mount, 411 Main Street, Burlington, VT 05401 (802) 656-8600 · Toll Free (888) 458-8691 · Fax (802) 656-8678