Seth Agulnick,
[email protected] REPORT Atlassian Is Primed to Widen Its Appeal Beyond IT Companies: CA, CRM, GOOG/GOOGL, HPE, IBM, JIVE, MSFT, NOW, ORCL, TEAM, ZEN February 11, 2016 Report Type: Initial Coverage ☐ Previously Covered Full Report ☐ Update Report Research Question: Will Atlassian’s workflow tools continue to grow quickly with software development teams while also expanding into new use cases? Summary of Findings Silo Summaries . Atlassian Corp. Plc’s (TEAM) tracking and collaboration tools, widely 1) Atlassian Software Users considered the best-in-class for software development, are gaining JIRA and Confluence are both effective tools for team traction among nontechnical teams. collaboration. JIRA can be customized to suit nearly any team’s development process, though setup is . The company’s two flagship products, JIRA and Confluence, are complicated. Confluence is much easier to use and slowly being rolled out in departments like human resources, sales, tends to be deployed more widely. Atlassian’s biggest customer support and product management. These represent a advantage is the way all of its software pieces work together. Atlassian products—which already are being much larger market than Atlassian’s traditional core in IT. branched out beyond software development—can grow . JIRA was praised for its flexibility and advanced customization even further with business teams. options, though the latter trait makes setup and maintenance a challenge. It has great potential for sales growth with any business 2) Users of Competing Software Three of these five sources said Atlassian’s JIRA is not team that needs to track numerous tasks through a multistage the right fit for every company.