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Executive Summary February 26th, 2007 Mr. Jacques Lahaie Clerk Standing Committee on Canadian Heritage House of Commons Ottawa, ON K1A 0A6 Dear Mr. Lahaie: Re: Role of the Public Broadcaster in the 21st Century FRIENDS of Canadian Broadcasting submits the attached brief in response to the Committee’s invitation. We look forward to appearing as a witness during the course of the CBC investigation. Executive Summary In contrast with private radio and TV, delivering audiences to advertisers and wrapping Canadian ads around foreign programs, the public broadcaster’s mission is to illuminate Canada for Canadians. CBC is not a ‘company’, but rather an essential public service. Its Board should be chosen at arm’s length from patronage among the best and brightest Canadians, and that Board should have the authority to hire and, if necessary, fire its CEO. Local programming is at risk among all broadcasters. CBC’s priority should be to “reflect Canada and its regions to national and regional audiences, while serving the special needs of those regions”. CBC Radio One should establish a programming presence in large centres where it currently has none. Canada should finance public broadcasting at least as well as other western democracies. CBC’s Board should be invited to develop a business plan to address its regional responsibilities and wean itself from its dependence upon television advertising. To fund that plan, Parliament should increase CBC’s budget progressively by annual increments of $100 million over the next five years, and consider this as an investment in up-dating Canada’s social infrastructure amounting to 15¢ per Canadian per day. Yours sincerely, Ian Morrison Spokesperson 200/238, 131 Bloor Street West, Toronto ON M5S 1R8 [email protected] Brief to the Standing Committee on Canadian Heritage House of Commons The Role of the Public Broadcaster in the 21st Century “I am extremely proud of both CBC Radio and Television…. We are the envy of our American friends and neighbours who would dearly love to hear broadcasting that is both enlightening and informative.” Patricia Jacobs, Wembley, AB 1 FRIENDS of Canadian Broadcasting thanks the Committee for an invitation to comment and to appear as a witness during the forthcoming investigation. We consider the study you have undertaken to be important and timely. FRIENDS is an independent, non-partisan watchdog for Canadian programming on radio and television in the English-language audio-visual system. 2 We are not affiliated with any broadcaster. One hundred thousand Canadians support our work with after-tax contributions. Although we collaborate with groups speaking from a French-language perspective, we do not purport to do so directly. “Over the years, the CBC has been scrutinized by many committees, none of which have called for its diminution; indeed always for its consolidation and expansion…. You are not engaged in politics; you are engaged in a conversation with Canada, and you must listen well and hear profoundly. Nothing less is being asked of you.” Robert Harlow, Mayne Island, BC Context Since the dawn of the audio-visual age, the challenge for English-language broadcasting in Canada has been the overwhelming influence of United States programming. The private television broadcasting and signal distribution 1 The boxed quotations in this brief are drawn from submissions of individual Canadians to the Standing Committee. 2 In addition to matters covered in this submission, FRIENDS’ priorities include protecting Canadian cultural sovereignty through defending majority Canadian ownership and control of the media and communications sectors, and fighting increased concentration in media ownership, including cross- ownership. 200/238, 131 Bloor Street West, Toronto ON M5S 1R8 [email protected] Brief to Standing Committee on Canadian Heritage House of Commons industries, which have matured under the shelter of federal public policy, have long been in the core business of distributing American programming into Canadian homes. “I believe that the CBC’s role in the Canadian community is extremely important in light of the fact that we are inundated constantly with mostly American programming from the private Canada networks.” Harvey Rowland, Winnipeg, MB Here is a representative sample of what was available on over-the-air television in Ottawa in prime-time last year: Spring 2006 Ottawa Prime Time TV Schedules 7 p.m. - 11 p.m. February 18 - March 10 2006 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 7 Air Farce 22 Minutes Rick Mercer Report On the Road Again Red Green Marketplace Coronation Street Venture 8 Rick Mercer Report Air Farce Browning's Gotta Skate This is Wonderland Comedy Fest 22 Minutes Opening Night NHL Hockey Movie 9 Songwriters Hall of Hatching DaVinci's City Hall Fifth Estate Fame Getting Along Famously 10 The National Sunday Night CBOT 7 eTalk Daily W-Five Law and Order Jeopardy! 8 Corner Gas American Idol American Idol American Idol Ghost Whisperer Cold Case Degrassi 9 Medium Law & Order SVU Criminal Minds CSI Close to Home Movie Desperate Housewives 10 CSI Miami Amazing Race CSI: NY ER Law and Order Grey's Anatomy CJOH 7 Entertainment Tonight Canada Malcolm Legends and Lore Entertainment Tonight King of the Hill 8 My Name is Earl The Simpsons Skating with Celebrities Fear Factor Survivor NUMB3RS Falcon Beach The Office War at Home 9 Family Guy Family Guy The Apprentice House Skating with Celebrities Las Vegas Blue Murder Free Ride American Dad 10 24 Gilmore Girls Falcon Beach Without a Trace Conviction Code Name: Eternity Crossing Jordan (Toronto) 7 Who Wants to Be A Millionaire Access Hollywood Funniest Videos Star! Daily 8 Cops 7th Heaven Young Blades Monk Missing Funniest Videos Cops Movie 9 Smallville Dead Zone America's Most Wanted Movie Movie Movie 10 From Bella Coola to Primetime Thursday Charlie Jade Missing CHRO Berlin Canadian Local Foreign Simulcast Foreign © 2006 http://friends.ca During his successful effort to persuade Parliament to create a Canadian Broadcasting Corporation in the 1930s, the late Graham Spry coined the phrase: “It’s the State, or the United States”. Spry was not advocating “state broadcasting”; rather that only public funds could ensure a ‘share of mind’ 3 for Canada in the emerging audio-visual age. Spry’s values have found a modern resonance in the contemporary predominant viewing share for Canadian programs on CBC’s English Television Network, although this commendable 3 FRIENDS appropriates this term from another important funder of the audio-visual system, the advertising industry. FRIENDS of Canadian Broadcasting, page 2 Brief to Standing Committee on Canadian Heritage House of Commons record has deteriorated in recent years under the current senior management of CBC. 4 “We need to recognize and honour the role of the CBC in keeping rural-living Canadians connected to each other and to the rest of Canada. The health and well-being of rural Canada is the cornerstone of the health and well-being of our nation.” Lafern Page, Edgewood, BC “ ‘Canada: a People’s History’, a sensational series, could have been done by no other organization. What is so important about the CBC, television and radio and Newsworld, is that it engages Canadians in a collective conversation, one that binds us together. Given the 500 channel universe, this is more and not less important.” Margot Sackett, St. Andrews, NB Building this share of mind for Canada has been the central mission of successive Broadcasting Acts. The goals of the present Act were unanimously endorsed by your Committee in the report Our Cultural Sovereignty, 5 which the Committee has recently re-endorsed. In that document, your predecessors wrote: “Public broadcasting remains a vital instrument for promoting national values and identities. Public broadcasters create bridges that are essential for citizens and for democracy”. 6 For many decades the viewing share of foreign programs has been double that of Canadian programs in English-language television: VIEWING SHARE OF CANADIAN AND FOREIGN PROGRAMS ON ALL ENGLISH TV, 6pm-Midnight 100% 90% Canadian 29 Programs 32 34 31 32 35 34 33 32 32 33 33 80% 70% 60% 50% 40% Foreign Programs 71 68 66 69 68 65 66 67 68 68 67 67 30% 20% 10% 0% 1960 1967 1972 1978 1984 1993 1997 1998 1999 2002 2004 2006 Source: CMRI (BBM,Nielsen) 4 In 2003/04, CBC’s Canadian offerings were 86% of its prime-time schedule (a substantial decline from mid-90% levels at the turn of the century). In 2004/05 Canadian offerings dropped to 68%, and in 2005/06 to 79%. CBC now airs more hours of foreign drama than Canadian drama. Foreign drama series offerings were less than 2% of prime-time in 2003/04 but rose to 9% in 2005/06. Foreign movies accounted for another 9%. During the same year, Canadian drama series were only 4.5% of the prime-time schedule. 5 Often referred to as the “Lincoln Report”, June 2003. 6 Page 9. FRIENDS of Canadian Broadcasting, page 3 Brief to Standing Committee on Canadian Heritage House of Commons Because this two-thirds foreign share consists largely of fiction programs, English- speaking Canadian children – who grow up spending twice as much time watching television as they do studying in school – learn more about life (as American TV sometimes violently presents it) in Miami or Los Angeles than they do about life in Montreal, Halifax or Edmonton. Researchers find frequent misconceptions about the level of gun violence and crime in Canada, for example, as a consequence of long-term exposure to this phenomenon. “Canada has survived as a country because we have found ways of communicating intelligently and with respect, despite the large distances and values separating us. That is the value of the CBC!” Angela Kelly, Ottawa, ON Since most of this foreign viewing takes place on privately-owned Canadian television stations, CBC Television’s mission should be to present predominantly Canadian choices.
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