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Regional Formation and Development Studies KLAIPĖDA UNIVERSITY SOCIAL SCIENCE FACULTY REGIONAL FORMATION AND DEVELOPMENT STUDIES Journal of Social Sciences No. 3 (8) Klaipėda, 2012 Regional Formation and Development Studies Klaipėda University Social Science Faculty Scientific Editor Prof. Dr. Antanas Bučinskas Klaipėda University (Lithuania) Deputy of scientific editor Prof. Dr. Ligita Šimanskienė Klaipėda University (Lithuania) Editorial board: Assoc. Prof. Dr. Ciprian Beniamin Benea University of Oradea (Romania) Prof. Habil. Dr. Remigijus Čiegis Vilnius University (Lithuania) Prof. Dr. Larisa Emeljanova I. Kant Federal University (Russia Federation) Assoc. Prof. Dr. Sebastian Gadal University of Versailles Saint Quentin en Yvelines (France) Prof. Dr. Hilmar Þór Hilmarsson University of Acureyri (Iceland) Prof. Dr. Vytautas Juščius Klaipėda University (Lithuania) Prof. Dr. Jose Manuel Lasierra Zaragoza University (Spain) Prof. Dr. Vaidutis Laurėnas Klaipėda University (Lithuania) Prof. Habil. Dr. Tadeusz Palmowski Gdansk University (Poland) Assoc. Prof. Dr. Romana Provazniková Pardubice University (Czech Republic) Prof. Habil. Dr. Bronislaw Sitek Alicide De Gasperi University (Poland) Prof. Dr. Biruta Sloka Latvia University (Latvia) Assoc. Prof. Dr. Eduardas Spiriajevas Klaipėda University (Lithuania) Prof. Dr. Rimantas Stašys Klaipėda University (Lithuania) Prof. Habil. Dr. Gerhard Strohmeier Alpen-Adria Universitat Klagenfurt (Austria) Prof. Habil. Dr. Stasys Vaitekūnas Klaipėda University (Lithuania) Prof. Habil. Dr. Povilas Zakarevičius Vytautas Magnus University (Lithuania) Lithuanian language editor: Vilma Urbonavičiūtė (Lithuania) Layout: Karolis Saukantas (Lithuania) Cover design: Vilhelmas Giedraitis (Lithuania) The first number was published in 2007. There are 3 annual volumes in Lithuanian, English languages. The first numbers of journal were included in EBSCO Publishing Business Source Complete databases (http://www.ebscohost.com/titleLists/bth-journals.pdf.). Address: Herkaus Manto g. 84, LT-92294 Klaipėda, Lietuva, tel. (370 46) 39 88 95, fax (370 46) 39 89 99 Internet address: http://www.ku.lt/leid © Klaipėda University, 2012 © Social Science Faculty, 2012 Every paper is revised by two reviewers ISSN 2029-9370 PREFACE This journal number is dedicated to the 8th International Scientific Conference “Sustainable Develo- pment in Regions: Challenges and Perspectives”. It was held in Social Sciences Faculty at Klaipeda Univer- sity. The major objective of the conference is critical discussion of sustainable development in regions from different academic and disciplinary perspectives. The conference aims at bringing together researchers from various countries who study regions, and who can offer new theoretical ideas and their practical application in relevant case studies. Papers printed in this number united idea about sustainability and regions; describe possible ways how to solve problems. Deputy of scientific editor Prof. Dr. Ligita Šimanskienė, Klaipėda University (Lithuania) PRATARMĖ Šis žurnalo numeris skirtas VIII tarptautinei mokslinei konferencijai „Darnus regionų vystymas: iššū- kiai ir perspektyvos“, kuri vyko Klaipėdos universiteto Socialinių mokslų fakultete. Esminis konferencijos tikslas – akademinė ir tarpdalykinė diskusija dėl darnios regionų plėtros. Konferencijoje siekta surinkti skir- tingų šalių mokslininkus, kurie domisi regionų tematika, siekiant išgryninti naujas teorines idėjas ir pateikti praktinių pasiūlymų iš atliktų studijų bei mokslinių tyrimų, keistis patirtimi. Šiame numeryje spausdintus straipsnius vienija darnumo ir regionų idėja, aptariami būdai, kaip spręsti pasitaikančias problemas. Redaktoriaus pavaduotoja Prof. dr. Ligita Šimanskienė, Klaipėdos universitetas (Lietuva) 3 TURINYS Ieva Andersone, Elina Gaile-Sarkane Consumer Needs Analysis as a Base for Sustainable Development of Entrepreneurship / 6 (Vartotojų poreikių, kaip darnaus įmonės vystymosi pagrindo, analizė) / 14 László Berényi Developing Environmental Competence / 15 (Aplinkos apsaugos kompetencijos ugdymas) / 24 Gabrielė Burbulytė-Tsiskarishvili Measuring Peripherality and Accessibility for Lithuanian Regional Policy / 25 (Regionų periferiškumo ir pasiekiamumo matavimai kuriant Lietuvos regioninę politiką) / 35 Konstantins Cernavskis Financial Stability of Enterprise as the Main Precondition for Sustainable Development of Economy / 36 (Verslo finansinis stabilumas, kaip esminė darnaus ekonomikos vystymosi prielaida) / 46 Remigijus Čiegis, Darius Burgis The Problems of Lithuanian Landscape in the Context of Sustainable Development / 47 (Lietuvos kraštovaizdžio problemos darnaus vystymosi kontekste) / 55 Sylwia Ćmiel The Innovative Activity in the Balanced Regional and Organizational Development of Poland and the European Union / 57 (Inovacinė veikla darniai plėtojant Europos Sąjungos ir Lenkijos regionus bei organizacijas) / 64 Renata Dagiliūtė Sustainability of Lithuanian Regions: Application of Composite Index / 65 (Lietuvos regionų darnumas: sudėtinio indekso taikymas) / 73 Bożena Gajdzik Sustainable Steelworks in Polish Market / 75 (Plieno liejimas Lenkijos rinkoje darnumo aspektu) / 83 Ingrida Gečienė, Šarūnas Matulaitis Lithuanian Diaspora Role in Sustainable Development of Country / 84 (Lietuvių diasporų vaidmuo, siekiant darnaus šalies vystymo) / 91 Deimena Kiyak, Tomas Reichenbachas The Impact of Lithuanian Financial Crisis for National Economy: Comparative Study / 92 (Lietuvos finansų krizių poveikio šalies ekonomikai palyginamasis tyrimas) / 104 Anna Kladova, Liudmila Parfenova, Vytautas Juščius The Influence of Foreign Bank Entry on the Development of Regional Financial Markets / 106 (Užsienio bankų ekspansijos įtaka regioninių finansų rinkų plėtrai) / 117 Kirils Kondratovs Modelling Financial Stability Index for Latvian Financial System / 118 (Finansinio stabilumo indekso modeliavimas Latvijos finansinėje sistemoje) / 129 Linutė Kraujutaitytė Methodological Stories on Regional Governance / 130 (Regioninės valdysenos metodologinės istorijos) / 144 Gunita Mazūre Direct State Aid Measures for Agriculture and Rural Development in Latvia / 145 (Tiesioginė valstybės parama žemės ūkio ir kaimo plėtrai Latvijoje) / 156 4 Iwona Niedziółka Sustainable Tourism Development / 157 ( Darnaus turizmo vystymas) / 166 Kristina Puksta, Peteris Laurins Outsourcing Document Management System / Application as Key Factor for Compliant Process Implementation and Increasing Management Efficiency / 167 (Dokumentų valdymo sistema / programa, kaip esminis suderinto proceso vyksmo ir valdymo efektyvumo didini- mo veiksnys) / 176 Olev Raju Economic Crisis and Local Governments Budget in Estonia / 177 (Ekonominė krizė ir savivaldybių biudžetas Estijoje) / 189 Valery I. Roldugin Latvia’s Monetary Policy during the 2000s / 190 (Latvijos monetarinė politika dutūkstantaisiais) / 201 Bronisław Sitek European Policy towards Regional Innovation Strategy Illustrated with the Example of the Mazovia (Poland) / 202 (Europos regioninė inovacijų strategija, iliustruota Mozovijos (Lenkija) pavyzdžiu / 210 Magdalena Sitek The Dynamics of the European Union Regional Policy / 211 (Europos Sąjungos regioninės politikos dinamika) / 220 Solvita Sunite Individual Responsibility Integration in Latvian Health Financing Model – Challenges and Opportunities / 221 (Individualios atsakomybės įtraukimas į Latvijos sveikatos priežiūros finansavimo modelį – iššūkiai ir galimybės) / 230 Rosita Uznienė Media – Agents of Socialization / 231 (Media – socializacijos agentai) / 239 Ludmila Verovska Internal Control System as Continuous Basis of Efficient and Stable Company Development / 240 (Vidinė kontrolės sistema, kaip nuolatinės veiksmingos ir stabilios bendrovės plėtros pagrindas) / 246 Anastasija Vilciņa, Gunta Grīnberga-Zālīte, Raivis Andersons The Analysis of Latvia Households’ Consumption Expenditure in Scope of Sustainable Development / 247 (Latvijos namų ūkių išlaidų vartojimo analizė darnaus vystymosi kontekste) / 255 Elena Vitkienė Long-Term Principle Concept for Sustainable Development of Coastal Zone Management / 257 (Ilgalaikio principo, kaip darniai valdyti pajūrio zoną, konceptas) / 264 Anna Wziątek-Staśko Diversity Management as a Key Factor in the Regional Development Process / 265 (Įvairovės valdymas, kaip esminis regionų vystymosi veiksnys) / 274 Anna Zhigalova Building Consumer Oriented Strategy for a Specialised Regional Store Chain / 275 (Į vartotojus orientuotos strategijos specializuotų regioninių parduotuvių tinklui kūrimas) / 286 5 IEVA ANDERSONE, ELINA GAILE-SARKANE CONSUMER NEEDS ANALYSIS AS A BASE FOR SUSTAINABLE DEVELOPMENT OF ENTREPRENEURSHIP CONSUMER NEEDS ANALYSIS AS A BASE FOR SUSTAINABLE DEVELOPMENT OF ENTREPRENEURSHIP IEVA ANDERSONE1, ELINA GAILE-SARKANE2 Riga Technical University (Latvia) ABSTRACT Knowledge about consumer needs, factors and motives affecting behavior is one of the ways of ensuring entrepreneurship competiti- veness. Authors present the results of the study on the A. Maslow’s hierarchy of needs within the context of consumer behavior com- ponents affecting consumer behavior from a perspective of entrepreneurial decision making. Authors employ well known methods of research – statistical analysis, grouping, evaluation, predicting etc. In the course of the present research by synthesis of theoretical developments and practical experience decision making model is made. A. Maslow’s theory serves as the basis for developing a range of theories dealing with consumer behavior, therefore, when developing the consumer behavior model in Latvia, the author
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