WANADA Bulletin # 5-13 Washington Auto Show Special! February 5, 2013 Headlines… Car buyer choice, demographic shifts discussed in Auto Show’s Affordable Mobility Summit on Capitol Hill Automakers raise concerns about 2025 fuel efficiency mandate at Auto Show Capitol Hill Summit Audi of America President describes OEM’s road to success and plans for the future in keynote remarks at Auto Show Sec. of Energy announces workplace EV program at Auto Show Media Day events at The WAS spotlight breadth and success of industry and its public policy priorities WAS Sneak Peek Preview draws Washingtonians to Show, Jan. 31 WANADA’s Member “Reception within the Reception” at Auto Show Preview Keith Crain, Automotive News recognize at dinner in his honor at the Auto Show Thought for the Week… Preview of coming attractions…

2013 WAS Policy Summit on Capitol Hill, Jan. 30 Car buyer choice, demographic shifts discussed in Auto Show’s Affordable Mobility Summit on Capitol Hill At the leadoff event on the first Public Policy Day of the 2013 Washington Auto Show (WAS), speakers with diverse viewpoints discussed whether consumers are willing and able to take advantage of the new technologies for better fuel economy. The panel was heard at the National Journal Policy Summit on Affordable Mobility by a standing room-only crowd in the historic Caucus Room of the Cannon House Office Building, last Wednesday, Jan. 30. “The standards are farther out Summit on Affordable Mobility in the Cannon House Caucus Room than we’ve ever had,” said dealer and NADA Government Affairs Chairman Don Chalmers. “We would prefer it if they were in five-year increments.” The fuel standards passed last year will boost the overall fuel economy to 54.5 mpg by 2025. (Current fuel economy is below 30 mpg.)

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All points of view were represented. In addition to Chalmers, the first panel consisted of Mitch Bainwol, president and CEO, Alliance of Automobile Manufacturers; Rebecca Lindland, director of automotive research, IHS Automotive; Gina McCarthy, assistant administrator for the EPA Office of Air and Radiation; and Mary Nichols, chairman of the California Air Resources Board. Consumers are the biggest winners from the CAFE standards, McCarthy said. “They save money every time they put gas in the tank.”

But Chalmers pointed out that car buyers need to From left, moderator Fawn Johnson, National Journal; Mitch get financing. “[Lenders] don’t look at fuel Bainwol, Alliance of Automobile Manufacturers (center); Gina economy or how much money you will save,” he McCarthy, EPA; and Mary Nichols, CARB said. “They look at your income.” “How many vehicles does that take out of the market?” Chalmers queried. Vehicle affordability is a crucial element to the success of the fuel economy regulations, added researcher Lindland. “We could delay the greening of the fleet if we don’t make these vehicles affordable.” Lindland noted that the average income for a Volt buyer is $150,000, versus $58,000 for the industry overall. Consumers now are risk-averse, she said, and reluctant to try new technology. Lindland, who does studies of consumer attitudes and behavior, said people are still living paycheck to Q & A at Affordable Mobility Summit paycheck. “To tell someone they’ll save money over five years doesn’t help when they’re looking at this week’s paycheck.” The panelists spoke of how shifting demographics would change the U.S. auto industry. “Younger people are delaying getting their driver’s licenses,” said Lindland. “Some don’t get one at all.” In cities where it’s practical, like Washington, younger drivers are happy to use car-sharing services instead of buying a car. “There are 80 million people less than 35 years old in this country,” said Lindland. “They will change mobility.” Because of this demographic shift, IHS is changing its auto sales forecast for the next 10 years From the Auto Show at the Summit (left to right), by millions of units, though specifics have not been John O’Donnell, assistant producer; Kevin Reilly, made public. assistant chairman; and George Doetsch, past chairman Another question the panel discussed: barring a gas WANADA Bulletin #5-13 2013 Washington Auto Show Page 3 February 5, 2013 tax – which certainly wouldn’t pass the current Congress – how can consumers be persuaded to buy more fuel-efficient vehicles? “It’s a matter of getting consumers to look at the total cost of the vehicle,” said Lindland. Consumers should put a value on not having to pay for gas at all if they drive an electric car. She cited the example of a friend who puts gas in his Volt twice a year. The rest of the time, the electric charge is enough for his daily commute. “That’s an incredible amount of money saved,” Lindland said. Though past studies have shown consumers’ willingness to buy more fuel-efficient vehicles is closely tied to higher gas prices, Mitch Bainwol, president of The Alliance of Automobile Manufacturers, offered a different perspective. Researchers who asked consumers about their vehicle purchase intentions from May to December 2012 saw no shift in the type of vehicle they wanted, though gas prices fluctuated 15 percent. And when a consumer trades in her current vehicle (average age 11 years) for a new one, there is an immediate, massive improvement in fuel efficiency, said Bainwol.

2013 WAS Policy Summit on Capitol Hill, Jan. 30 Automakers raise concerns about 2025 fuel efficiency mandate at Auto Show Capitol Hill Summit “The challenge in the marketplace is really severe,” said Chrysler’s director of regulatory affairs Reg Modlin about the 2025 fuel efficiency standard. “The market has to pull it, it can’t be forced.” Modlin was speaking at the second panel of the National Journal Policy Summit on Affordable Mobility during the 2013 Auto Show’s Public Policy Day, Jan. 30. Toyota’s Vice President of Technical and Regulatory Affairs, Tom Stricker, agreed that the standard poses “quite a challenge,” but said manufacturers committed to it in preference to the uncertainty of state-by- state fuel efficiency standards, reminiscent of the California Low Emission Vehicle program. There are only about 500,000 hybrids on the roads now, and 55 percent of them are Toyotas. “They are a technology that consumers have accepted and will continue to accept,” said Stricker. (From left) Amy Harder, National Journal; Tom Stricker, Toyota; Though there may be broad public Robert Bienenfeld, Honda; and Reg Modlin, Chrysler agreement that the United States needs to lower emissions of the CO2 variety, “consumers don’t care about the policy when they buy a car,” said Stricker. Because of the difficulty of meeting the standard, the midterm review scheduled for 2017 will be crucial to ensure the goal is still viable, Stricker said. Toyota’s main thrust to meet the standard will be creating a more fuel-efficient internal combustion engine and more hybrids. Honda will concentrate on improved engine technology and improved road load (power consumption from features such as air conditioning and light), said Robert Bienenfeld, senior manager for environment and energy strategy for American Honda. Although newer technology in hybrids and plug-in electrics will be available after 2020, most changes will be evolutionary, he said. WANADA Bulletin #5-13 2013 Washington Auto Show Page 4 February 5, 2013

For Chrysler, the question isn’t technology, but consumer acceptance and cost, said Modlin. In 2020, we must ask, “Are consumers buying the technology? Will they continue to?” There’s no infrastructure for compressed natural gas or diesel, so those aren’t serious contenders currently. Natural gas does have a future in the transportation marketplace, Stricker said, but it’s not yet clear what it is. Natural gas vehicles for fleets are one possibility, as is using natural gas to make hydrogen for fuel-cell vehicles. What about a gas tax as a policy measure? “The gas tax is incredibly regressive,” said Honda’s Bienenfeld. “The first thing that happens when gas prices go up is that people downsize. That’s not a vote for new technology.” Alternatively, said Stricker, when gas prices go up and GDP is strong, automakers invest more in advanced technology. “In the next 10 to 15 years, we’re going to see more clarity in what consumers want,” said Bienenfeld.

2013 WAS Public Policy Day On-Site, Jan. 31 Audi of America president describes OEM’s road to success and plans for the future in keynote remarks at Auto Show The Newsmakers’ Breakfast hosted by the International Motor Press Association (IMPA) and the Washington Automotive Press Association (WAPA) led off the 2013 Washington Auto Show Industry/Media Day, Jan. 31, with keynote remarks by Scott Keogh, president of Audi of America. Opening with a tribute to his new hometown, Keogh continued with a description of the company’s new business model as its sales have jumped from 101,600 in 2010 to 139,300 in 2012. “We felt we needed to be in D.C. to be part of the conversation,” Audi of America President Scott Keogh said, in Keogh direct reference to the importance of OEM/U.S. lawmaker relations. When Audi came here in 2006, it was the seventh most cross-shopped brand; now it’s second. The transaction price is up nearly $10,000, and sales are up 55 percent. “And dealers are key players investing $206 million in facility Reporters crowd into Audi keynote presentation. upgrades,” said Keogh.

"Audi’s new business model called for eliminating discounting. Days supply for the brand has dropped from more than 70 to 37." And Audi has introduced a great deal of new technology, Keogh said, starting with the Quattro four- wheel-drive in the 1980s. Its TDI clean diesel is 30 percent more efficient, cleaner and more powerful, he said. “And all of the Q7 and A3 models sold have TDI.” WANADA Bulletin #5-13 2013 Washington Auto Show Page 5 February 5, 2013

Future technology includes matrix beam lighting (not yet accepted in the U.S. market) and organic LED displays to help the driver see behind the car. Technology for piloted driving includes Park Assist. The driver engages a smartphone and the car parks itself after the driver leaves the car. “The technology is ready, but there are legal and regulatory obstacles,” Keogh said, “which need to be sorted out.”

Auto Show Committee members George Doetsch (left) and Robert Fogarty, show chairman (foreground), with Audi’s Keogh (right)

2013 WAS Public Policy Day On-Site, Jan. 31 Secretary of Energy announces workplace EV program at Auto Show

DOE Secretary Steven Chu at Auto Show press conference

Hours before Steven Chu turned in his resignation as secretary of energy to the president, he announced the Workplace Charging Challenge at the 2013 Washington Auto Show on Media Day, Jan. 31. Part of the Energy Department’s “EV Everywhere Grand Challenge Program,” the goal is to increase the number of workplace charging stations tenfold in five years. The overall goal is to make plug-in electric vehicles as affordable as gasoline vehicles in 10 years. “We spend $1 billion a day on foreign oil, which is dominated by the transportation sector,” said Secretary Chu. Reducing that amount will keep money at home and move America toward a more secure energy future, he said. One reason for the workplace initiative is that 40 percent of Americans live in apartments, condos or similar housing where they can’t charge an EV at home, said Chu. A few larger companies, like Google, already have many charging stations. WANADA Bulletin #5-13 2013 Washington Auto Show Page 6 February 5, 2013

Speaking more broadly about the EV Everywhere Challenge, Chu said that vehicle battery costs have been cut in half in the past five years, to $300/kwh. The goal is to bring it down to $125/kwh in the next 10 years. The program also aims to make vehicles lighter weight and to bring the cost of the electrical drive system from $30/kwh to $8/kwh. Such a change would have a major impact on the U.S. distribution system, Joining Secretary Chu, (from the left), Greg Ballard, mayor of said Chu. Indianapolis; Alison Taylor, vice president, Sustainability - Americas, Siemens; Jim Gowen, chief sustainability officer, Verizon; David The energy secretary noted that Sandalow, assistant secretary, Office of Policy and International Affairs, many cars displayed at The DOE; Secretary Chu and Gerard Murphy, Auto Show producer Washington Auto Show get 30 to 40 mpg, and that is what EVs are competing with. “So you have a choice,” Chu said. A consumer could opt for a midsize, five-passenger car for $20,000 to $25,000, or a plug-in electric that gets 70 to 100 mpg. “The thrill of driving past a gasoline station and smiling is something that every American should experience,” said Chu. Some partners in the workplace EV program joined in the presentation with Secretary Chu. Indianapolis Mayor Greg Ballard announced his goal for all the city’s nonemergency vehicles to be plug-in electrics or hybrids by 2025. The city plans to install 26 charging stations for EVs. “No American soldier should set foot on a future battlefield because of our dependence on foreign oil,” said Mayor Ballard, who served in the United States Marine Corps. A few of the Workplace Challenge’s private partners also spoke at the press conference. “By participating in this pledge, we hope to alleviate the range concerns,” said Siemens’ Vice President of Sustainability Alison Taylor.

Metro Washington COG presents region’s commitment to fuel alternatives Following DOE Secretary Chu, the Metropolitan Washington Council of Governments continued the EV interchange with the press. MWCOG’s vision, said executive director Chuck Bean, is to make the Metro Washington area one of the most accessible, sustainable, prosperous and livable metro regions in the world. With 1 million new jobs and 1.3 million new residents projected for the area by 2040, electric vehicles will help with the organization’s mission, said Bean. As part of its focus on energy efficiency in transportation, MWCOG is developing a regional EV awareness strategy and is studying liquefied natural gas. WANADA Bulletin #5-13 2013 Washington Auto Show Page 7 February 5, 2013

NADA’s Energy Star Program On the energy front in dealerships, NADA announced a partnership with EPA’s Energy Star. NADA is asking dealers to fill out an online energy usage survey at nada.org/energystar. Once 500 dealers have filled out the survey, EPA will have enough information to create an Energy Star designation for dealerships. “NADA’s ultimate goal is to help dealers learn ways to save energy and reduce their costs,” said NADA Government Affairs Chairman Don Chalmers. NADA also launched the Energy Ally program for businesses that work with dealerships to complete the survey. A business that works with five dealerships can get an Energy Ally designation, Chalmers said.

2013 WAS Public Policy Day On-Site, Jan. 31 Media Day events at The WAS spotlight breadth and success of industry and its public policy priorities As auto sales hit a five-year high and continue to lead the nation’s economic recovery, the variety of events at the 2013 Washington Auto Show’s Media Day, Jan. 31, showed the many innovative but challenging directions of the industry and the U.S. government where advanced technology intersects with public policy.

Power players from auto industry stakeholder associations present a concerted A morning auto vision “affordable mobility.” industry stakeholder panel came together representing OEMs, dealers and allied businesses to present a roadmap on U.S. public policy. The affordability theme set forth earlier during Industry/Media days at this Auto Show was reiterated and further articulated by the eight Washington- focused industry spokespersons on the stakeholder panel. Significantly, the industry stakeholder Mitch Bainwol, president, Alliance of Automobile Manufacturers launching newsmaker panel presented a panel (speaking); then (Right to Left) Michael Stanton, president, Association of Global strong, concerted Automakers; Randall Scheps, global marketing director, Automotive Sheet – Alcoa, perspective and unity of Aluminum Association Transportation Group; David Regan, executive vice president, resolve that was Legislative Affairs, National Automobile Dealers Association (NADA); Robert “Bob” impressive by any McKenna, president, Motor & Equipment Manufacturers Association (MEMA); Cody Lusk, president, American International Automobile Dealers Association (AIADA); Damon measure in Washington Lester, president, National Association of Minority Automobile Dealers (NAMAD); public policy forums. Governor Matt Blunt, president, American Automotive Policy Council (AAPC) WANADA Bulletin #5-13 2013 Washington Auto Show Page 8 February 5, 2013

“The automobile is driving a renaissance in manufacturing,” said Matt Blunt, AAPC president and former governor of Missouri. “At the consumer level,” said NADA’s David Regan, “affordable mobility is essential to drive consumer acceptance. For millions of Americans, the automobile is not a luxury.” Many Americans need a car to find affordable housing and an affordable job. The lack of access to those essentials is “the downside of pricing people out of the market,” Regan said. “That is a road we cannot afford to travel.” Advanced technology was front and center at the Green Car Journal’s Green Car Technology Award winner announcement. Publisher Ron Cogan presented the award to Mazda for its SkyActiv™ technology. SkyActiv, which increases fuel economy and reduces CO2 emissions, allows Mazda to rethink the design of its internal combustion engine cars from the beginning, said Cogan. SkyActiv accounted for 46 percent of Mazda’s sales in 2012, Mazda Northeast Regional Manager Peter Donnelly said as he accepted the award. Later on Auto Show Media Day, Ford and GM committed major donations to different Ron Cogan, Green Car Journal, and Peter Donnelly, Mazda, with the Green Car organizations. Ford is Technology Award giving $500,000 to the Smithsonian Spark!Lab program in recognition of the 150th anniversary of ’s birth. The donation is part of Ford’s commitment to honor the legacy of its founder by supporting innovative programs. Edsel Ford, the founder’s great-grandson and a member of the Ford board of directors, was on hand to present Henry Ford’s world renowned game changing mission to offer a good quality car, priced for the average man. “That’s still our Edsel Ford II vision,” he said, “driving growth by creating jobs and creating freedom of mobility.” Correspondingly, the GM Foundation announced that it is giving $1 million to Habitat for Humanity International to help with neighborhood revitalization in 12 U.S. cities. In December, Chevrolet donated to Habitat 24 Express cargo vans to create a fleet of mobile response units to help with Hurricane Sandy relief efforts. Carlos Rodriguez, chief of Emergency Medical Services in Union Beach, N.J., appeared at the Auto Show to publicly thank GM for its important hurricane victim relief efforts that so greatly assisted his community. GM Foundation’s Vivian Pickard with Larry Gluth, Habitat for Humanity, recipient of contribution

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Jeep displayed three new models at the show, Acting Secretary the 2014 Compass, Patriot and Grand of Commerce Cherokee. The Grand Cherokee, the top- Rebecca Blank selling full-sized SUV, has had a significant (pictured left) update, with a new powertrain, updated front garnering end and new back end, offering increased information visibility and utility. from a Chrysler executive on Nissan picked up the advanced technology the Jeep theme, announcing its plan to add 500 quick- Cherokee charging stations for electric vehicles across the U.S. in 18 months. It will supply 40 fast chargers to NRG Energy’s eVgo network in the Greater Washington Area. Ninety percent of Nissan Leaf owners charge their car at home in three hours, enough to fuel the average round-trip commute of 31 miles, said Brendan Jones, Nissan’s director of electric vehicle marketing and sales strategy. But some customers want more range, and the direct current (DC) fast charger can provide Leaf owners an 80 percent charge in less than 30 minutes. Thirty DC fast chargers have been installed in a test group of dealerships.

Energy Secretary Chu inspects Nissan Leaf in conjunction with Nissan’s press conference regarding its EV initiative Later on Industry/Media Day, SAE International held the Plenary Session of its annual Government/Industry Forum at The Washington Auto Show on “Safer and Cleaner Transportation in a Digital Age.” Views varied. “Autonomous is not synonymous with driverless,” said SAE SAE Plenary Session Panel (from the left) Angela Greiling Keane, Bloomberg; Greg Cohen, American Highway Users Alliance; Chuck panelist Chuck Gulash, senior executive Gulash, Toyota; Robert Hartwig, Insurance Information Institute; engineer at the Toyota Technical Center. Anthony Levandowski, Google Self-Driving Car Project; Gummada “The driver needs to be in control.” But Murthy, American Association of State Highway and Transportation Google’s Anthony Levandowski Officials and Daniel Smith, NHTSA countered, “We think we can make cars that drive safer than humans do.” Bob Hartwig, president of the Insurance Information Institute, added a consumer perspective: “People will be comfortable with the technology when it’s affordable and the benefits outweigh the costs.” Panelists’ estimates of when we will see autonomous cars on the road ranged from five to 20 years.

SAE Plenary Session at the 2013 WAS WANADA Bulletin #5-13 2013 Washington Auto Show Page 10 February 5, 2013 WAS Sneak Peek Preview draws Washingtonians to Show, Jan. 31 In keeping with longstanding tradition at The Washington Auto Show (WAS) the Sneak Peek Preview for members of Congress, high level U.S. government operatives and inside-the-beltway Washingtonians occurred at the conclusion of Industry/Media Day. The event, generously sponsored by The Alliance of Automobile Manufacturers, Global Automakers and NADA, was widely attended and was as educational as it was entertaining for attendees who took advantage of The Sneak Peek between 5 and 8 pm, Jan 31.

Photographs of The WAS Sneak Peek Preview, as with anything, speak a thousand words…

Washington notables attend the Sneak Peek Preview, exemplified by this year’s visit by one of WANADA’s favorite members of the Washington area delegation in Congress, the esteemed minority leader of The House of Representatives Steny Hoyer, (D-MD), pictured below with others

Congressman Hoyer up-close-and-personal with Rep. Hoyer and Chip Lindsay, Lindsay Automotive state-of-the-art new vehicle design and technology (right) with product specialist in the Luxury Lane

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Steny Hoyer and Tamara Darvish, DARCARS, with Mark Zetlin of the Auto Show Committee and Mercedes- Benz of Arlington (right, background)

Steny Hoyer (right) and George Doetch, Auto Show Rep. Hoyer with Ford’s Ziad Ojakli (far Committee left), Patrick Calpin, NADA (background) and Jerry Roussel, Ford (far right)

WANADA’s Annual Member Amy Bobcheck, “Reception within the Reception” Comcast at Auto Show Preview Spotlight, sponsor of Customary, too, at The Washington Auto Show Sneak the WANADA Peek Preview is WANADA’s “Reception within the Member Reception” for dealer and Kindred-Line members of Reception at the association, which produces and, indeed, hosts The the WAS Washington Auto Show. This year’s WANADA Member Reception at the Sneak Peek was generously sponsored by Comcast Spotlight, one of WANADA’s foremost Kindred-Line members.

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What follows is a photo gallery of WANADA members and associates who came by the WANADA “Reception within the Reception” at the Sneak Peek.

…continues on page 13 WANADA Bulletin #5-13 2013 Washington Auto Show Page 13 February 5, 2013

WANADA Member Reception at the WAS Sneak Peek Preview

Keith Crain, Automotive News recognize Edsel Ford II at dinner in his honor at The Auto Show Edsel Ford II is widely known in the industry as a “dealer guy.” But he is also beloved by auto racers as a racing fan and is highly respected in as a philanthropist. At the reception and dinner in his honor, Jan. 31 at the 2013 Washington Auto Show, Ford accepted the fifth Keith Crain/Automotive News Lifetime Achievement Award. Last year’s award recipient from Crain, megadealer and racing legend Roger Penske, was on hand to introduce Ford, praising “his ability to step outside the shadow of the Ford legacy.” Penske said of Ford that it was not unusual to find him at a race, talking to the team. On the business side, said Penske, Edsel Ford led Ford Motor Credit to prosperity as other Detroit finance companies were languishing.

Award recipient Edsel Ford (left) with Keith As chairman of the Detroit 300, Edsel Ford became a Crain, editor-in-chief of Automotive News catalyst for the revitalization of the city, added Penske. WANADA Bulletin #5-13 2013 Washington Auto Show Page 14 February 5, 2013

His efforts on behalf of juvenile diabetes and the National Salvation Army are similarly well regarded. In accepting the award from Crain, Edsel Ford spoke of his work in dealer relations around the world. “My father told me, an auto company without a strong dealer network is like an eight-cylinder car with four cylinders missing,” he said. “Dealers are the engine that drives the company’s success.” Ford said he learned from his father, Henry Ford II, the importance of sharing his talents and fortune with the world. “I bear my gifts into the world for the people among whom I was placed,” said the younger Ford at the Auto Show dinner in his honor, quoting his father.

Other luminaries who attended the Automotive News reception and dinner were earlier Keith Crain award recipients, including Rep. John Dingell (D-Mich) and consumer advocate Ralph Nader. (Keith Crain made a point of having four of the five recipients of his lifetime Achievement Award on hand at this year’s Washington Auto Show, the only one missing being the late race car design icon, Carroll Shelby, who died last year. Additionally, D.C. Mayor Vincent Gray was on hand and led off the dinner speakers, praising The Washington Auto Show’s positioning as the Public Policy Show on the global industry circuit where he has personally been supportive. The mayor greeted fellow city leaders, D.C. Council members Jack Evans and David Catania who were in attendance also.

Ralph Nader (left) with Greg O’Dell, executive director, Walter E. Washington Convention Center From the left, Rep. John Dingell; John O’Donnell WANADA; Vince Sheehy and Frank McCarthy, …continues on page 15 Sheehy Auto Stores WANADA Bulletin #5-13 2013 Washington Auto Show Page 15 February 5, 2013

NADA leaders Don Chalmers and Jack Kain Sharing a light moment with Mayor Gray, George Doetsch, Auto Show Committee (left) and Gerard Murphy, Auto Show producer (center)

Keith Crain / Automotive News Dinner Honoring Edsel Ford II

From the left, former Auto Show Chairman Charles Stringfellow, Brown Automotive, with Edsel Ford; Ken Czubay and Jim Farley of Ford at OEM’s press conference earlier in the day

Thought for the Week… My Father told me, an auto company without a strong dealer network is like an eight cylinder car with four cylinders missing --dealers are the engine that drives the company’s success. --Edsel Ford II Recipient of the Keith Crain/ AN Lifetime Achievement Award Washington Auto Show, Jan. 31

-more- WANADA Bulletin #5-13 2013 Washington Auto Show Page 16 February 5, 2013 Preview of coming attractions… …Next week’s WANADA Bulletin Washington Auto Show Report on public days.

The first Saturday crowd at the 2013 Washington Auto Show, Feb. 2, about 2 p.m. signals record

public attendance

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