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£3.50 ISSUE 128 DECEMBER 2017 www.craftbusiness.com FISKARSCraft front cover_ADS 08/11/2017 13:17 Page 1 Business The leading trade title for the craft industry RETAIL INTERVIEW INSIGHT Get physical Kelly Hoppen 2017’s with Holly on why craft biggest Tucker is crucial influencers P22 P19 P11 2 NEWS Crafter’s Companion CSS INDUSTRIES HAVE BOUGHT announces new SIMPLICITY Welcome z CSS Industries has acquired Simplicity Creative collaboration Group. z Mark Hayhurst z @craftbiz CSS, a leading consumer z [email protected] z Crafter’s Companion is products company within the beginning a new collaboration seasonal, celebrations and z Merry Christmas, well it is the December issue! with talented designer craft markets, has completed Although it does seem to come around earlier every year, Michelle Jackson-Mogford on the acquisition of Simplicity, we do have a packed magazine of goodies for you to enjoy this a range of innovative new from Wilton Brands LLC, for festive period. digital products. $64 million in cash, subject to I have to say that I was extremely happy by the amount of Michelle has a wealth certain closing and post- nominations that have flooded in for the Craft Business Awards of industry experience closing adjustments. 2018. All you need to know about the awards is in this issue. behind her, having worked Simplicity is a leading This is always a busy time and it doesn’t slow down in the New on several International provider of home sewing Year either. We have previews for January’s Creativation, in Design Teams, featured in patterns, decorative trims, Phoenix, and Creativeworld, in Frankfurt, and a special ticket craft magazine publications knitting and crocheting tools, giveaway! and demonstrated on craft needle arts and kids’ crafts We also have a great interview with former Dragons’ Den star TV for a design software products under the Simplicity, and interior designer Kelly Hoppen – with some good advice for company, and she’s excited to Wrights, Boye, Dimensions, anyone in business or wanting to start. bring her skills and expertise and Perler brand names. With the online world ever expanding we take a look at a to Crafter’s Companion. Simplicity’s products are sold business woman who is going in the other direction and investing Michelle will be developing to mass-market retailers, in a bricks-and-mortar store. her own exclusive range of specialty fabric and craft Holly Tucker, co-founder of Notonthehighstreet, has launched a CD digi kits, which will be chains, wholesale distributors new venture, Holly & Co. manufactured and distributed I want, I have made them and online customers. And we also take a look back at 2017 to see who were the by Crafter’s Companion myself before turning them Christopher J. Munyan, game changers who influenced the industry in the past 12 months. across its website, in craft into a digital item for the kit.” CSS President and Chief I hope you enjoy reading this issue! stores and on TV shopping With so many printable Executive Officer, said: “A key channel Hochanda. mediums, these collections component of our strategy is Michelle said: “I am will cover everything from to strengthen and expand our honoured and thrilled to be cardmaking to home décor, portfolio in core markets ON THE RECORD invited to join the Crafter’s mixed media and scrapbooking, through new product Companion family. Designed and will cater to all skill levels. development and “The beautiful colour by crafters for crafters, that’s Michelle’s first triple-CD complementary acquisitions. important to me and I hope collection, the Monet-inspired “Simplicity’s pattern of our high streets has that it reflects in my collections. Lilies & Light, will be released in business is the perfect I am so excited to share all December, with more to follow. complement to our recently been replaced with grey my arty goodness with you. I Crafter’s Companion acquired McCall business, and mainstream chains, know with Crafter’s Companion founder Sara Davies MBE, the other product lines expand behind me my collections said: “We’re so pleased to our reach into adjacent making it hard to will be the best they can be. have Michelle on board! Her markets such as kids’ crafts tell one place from “I love to draw and paint so collections will be inspired by and needle arts. Simplicity a lot of the elements are my art the great artists and promise has built a strong portfolio of another any more.” work, whether that’s a pencil- to be truly inspirational for well-established brands in the coloured flower or an inky, experienced crafters and craft industry, and we messy background, and when I budding digital artists alike. HOLLY TUCKER, CO-FOUNDER welcome their talented team haven’t been able to delve into Here at Crafter’s Companion to CSS.” Simplicity were GROVES 1.3_ADSOF NOTONTHEHIGHSTREET31/05/2017 16:46 Page 1 my vast collection of bits and we’re really excited about the unavailable for comment AND OWNER OF HOLLY & CO. bobs to scan or photograph creative digital kits Michelle will before going to press. to make embellishments that be bringing to our customers.” www.craftbusiness.com NEWS 3 American Crafts CB buys BoBunny REPORTED... z American Crafts has come. I have confidence that 1 YEAR AGO After a successful first year, bought crafting wholesaler American Crafts will do a great founders of the Fold Line, Rachel BoBunny Press. job of making sure that happens.” Walker and Kate Underdown, The move ensures the With the purchase of announced they were launching a 11 Game changers 2017 immediate and ongoing delivery BoBunny, American Crafts will new sewing pattern company Who were the industry movers and of BoBunny brand papercrafting continue to provide retailers called Tribe Patterns. shakers in the past year? products to retailers and crafters. with an ever growing range of Jan Lanoy founded BoBunny crafting, DIY, scrapbooking, mixed in 1996 in Layton, Utah. Joined media and stamping options. 5 YEARS AGO by her husband Don and son Mitchell said: “We are Smoothie brand Innocent thanked Matthew, the Lanoys built a team committed to BoBunny’s long-term the nation’s knitters for the of designers, salespeople and success. We will keep striving 379,112 woolly hats donated to logistics professionals to the to provide retailers and crafters its Big Knit appeal. point the brand is now offered with the variety and selection in more than 40 countries. of products that inspire and 10 YEARS AGO Featuring its signature enable their individual pursuits.” A CBI survey gave hope to vintage style, BoBunny’s offering retailers as a strong rise in sales 18 24 hours as... Jason Baum includes papers, stickers, H & H 1.4 2 col_ADS 08/11/2017 13:19 Page 1 in the year to October pointed to The director of membership at embellishments, stamps and the country edging out of Association For Creative Industries more – a range that’s become recession. tells us about his day a mainstay in crafting stores. As part of the acquisition, the BoBunny design team will join American Crafts and continue creating BoBunny’s product line. Wayne Mitchell, CEO of American Crafts, said: “The Lanoys have established a 25 Feel the love wonderful brand that resonates Find out how to make your customers with crafters around the world. love you on Valentine’s Day They have tirelessly helped to build the industry, and American Crafts is proud to continue their legacy by offering BoBunny products to the craft market.” Jan, who started BoBunny at the urging of her sister, says she’s pleased that the BoBunny brand will continue with American Crafts. She said: “It’s bittersweet to say goodbye to the industry, the store owners and the friends that 28 Royalty and Games we’ve made over the years. But of Thrones with me retiring, I wanted to make What goes on behind the scenes at sure that crafters could continue the Royal School of Needlework? In this issue to enjoy BoBunny for years to New store is opened z Abraham Moon & Son have opened a new flagship store in York. Sir Gary Verity opened Abraham Moon & Son’s third retail shop in the centre of York, cutting the tweed ribbon outside the shop during a VIP reception. A quintessentially British brand that can trace its heritage back to 1837, Yorkshire-based Abraham Moon and Sons (Moon) is one of the last remaining vertical woollen mills in Great Britain and since 1920 it has been run by the Walsh family. Producing luxurious 100 per cent wool fabrics for the interior design and clothing industry, each part of the process from dyeing, blending, carding, spinning, weaving and finishing takes place on one site. In 2009, Moon expanded its product offer into home accessories producing luxury soft furnishings. Coinciding with its 180th anniversary, Abraham Moon & Sons opened its doors to shoppers in York this October at 33 Stonegate. The family run business will be showcasing its vast array of beautiful 100 per cent wool home furnishings, accessories, men’s and womenswear in addition to product from Holland Esquire, young designers Butterfly Tree Accessories and Ross Barr Knitwear. Situated on Stonegate, one of the oldest streets in York, the three storey, 1,700 sq ft shop is amongst various shops, restaurants and must-see tourist destinations. Mounted on the wall outside the shop is the famous Red Devil who points the way to where, in the 18th century, the eccentric writer and publisher Thomas Gent had his premises. www.craftbusiness.com 4 NEWS Creativity magazine closes ICHF Events announces z After ten years docrafts is to monthly Creativity Inspirations close Creativity magazine.