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MGOC Durnovaria 1008 - November 2017

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MGOC Durnovaria 1008 - November 2017 DURNOVARIA 1008 NEWSLETTER November 2017 The Essential Newsletter for the MG Owners Club Dorchester Area 1008 INSIDE THIS MONTH’S NEWSLETTER * The Tale of the Old Speckled Hen and a 50th Anniversary * Högertrafikomläggningen - ‘Dagen H’ 50 Years on * One for the Road - 50 years on (also) * Editor’s Notes * Treasurer’s Report 2017 * Christmas Dinner - 5th December -a final call 1927 MG 14/40 ‘Featherweight’ Sports Saloon MGOC Durnovaria 1008 - November 2017 The Curious Tale of the Old Speckled Hen gold speckled bodywork. MG legend has it that the car spent Front cover story - a personal investigation by Mike Benton much of its time around the paint spraying area and eventually A Chance Conversation became even more speckled in the process. However as with all legends it’s very difficult to extract the real truth behind The MG pictured on the front cover is a 1927 fabric-bodied four this story. From what I have read, the paint spattering may door 14/40 Mark IV Featherweight saloon, registered WL 3450. be a bit of embellishment, but this version prevails to this day. It was a demonstrator, in one of Cecil Kimber’s experimental Whatever the real story, the old car must have become a bit of liveries of ‘a grained tan colour, sprinkled with gold dust’. It has a celebrity in the MG works. Later in 1935, after some years become somewhat of a legend due to it’s association with the of use around the factory it was reportedly broken up. Yet ‘Old Speckled Hen’ brand of beer. Why I decided to feature remarkably it was still remembered 44 years later by an MG the car in this month’s newsletter was prompted by a ‘chance’ employee, when its nickname ‘the owld speckly ‘un’ was used conversation with fellow Durnovaria club member Peter for MG’s 50th anniversary celebration beer. Much has been Chance. Some months ago Peter told me that his neighbour, said and written on the subject of ‘Old Speckled Hen’ and its had been clearing out his garage and had found an original association with MG. However my initial enquiries seeded my 1979 bottle of ‘Old Speckled Hen’ MG Jubilee Celebration beer. interest and led me to try and find out more. The Mystery A Celebration This started me on a quest to find out more about how and The 1979 MG Golden Jubilee, marked the 50th anniversary why the beer was named after a prewar MG that had been of MG’s move to new premises at broken up 44 years before the 1979 50th anniversary. But the Abingdon. In celebration of this more I read about it, the more versions of the story I found. event, MG planned to hold Golden Then during my Internet searches, I came across a modern Jubilee celebrations. Local brewer photograph of that very ‘Old Speckled Hen’ MG, looking as Morland, was asked to brew a special good as new and sporting its original registration number, WL commemorative ale for the occasion. 3450, when supposedly it had been broken up in 1935 and had MG would suggest the name and put subsequently disappeared. - This needed more investigation. forward a design for the label. The company held a competition amongst its employees for the design of a suitable label, and the winning entry bore the MG marque linked by a length of chain to the Borough of Abingdon Coat of Arms. It was printed in the MG colours of cream and brown plus green for Abingdon. Fifty years on, the nickname ‘the owld speckly un’ must have still been part of MG legend and from this, the name ‘Old Speckled Hen’ was put forward for the celebration brew. I needed to know a bit more about this and in particularly to find out who it was that came up with a brand name that is still used on a such a high profile beer, thirty eight years on from the MG Jubilee. Whoever it was, must have been an employee with an A contemporary photograph of the orginal MG works intimate knowledge of the old MG 14/40 factory demonstrator 14/40 Featherweight Sports Saloon runabout all those years previously. This needed yet more investigation. Explosive Material Festivities and Tragic News I read that the car in question originally had fabric body panels. Fabric bodies had a brief period of popularity in the A special batch of 25 barrels and 1,200 dozen half-pint late 1920s and early 1930s, as they made for a lightweight and bottles of Old Speckled Hen were produced, mostly for the quiet construction. This works promotional activities at MG, but also for limited distribution demonstrator car’s experimental to Morland houses in the Abingdon area. The bottle dressing speckled body panels were apparently made from a ‘doped’ fabric, stretched over a wooden frame. A construction method used in early aircraft construction due to its light weight. The doping agent that tightened and waterproofed the fabric was nitrocellulose and is extremely flammable. It was used in the production of the ammunition propellant Cordite, up until the end of WW2. The construction method and covering design of this particular MG 14/40 never went into production. The car was subsequently used as a demonstrator and for many years it became the MG factory’s general runabout at the Abingdon works. According to MG ‘legend’, as the old car chugged around the factory, workers would say in Berkshire tones - “There gus the owld speckly un”, referring to Kimber’s experimental The MG works just after the Jubilee celebrations MGOC Durnovaria 1008 - November 2017 was finished off with a green foil capsule to match the Greene King, through the Speckled Hen brand, embarked background colour of the Borough Arms. The beer, an amber on a marketing campaign involving sponsorship of the coloured Pale Ale, was brewed at a gravity of 1050 to denote Northamptonshire and Derbyshire County Cricket Clubs. the 50th anniversary. What had been produced as a one-off The TV channel Dave carried advertisements featuring a celebration brew, proved so popular that a second batch had to “crafty fox” seeking out an “elusive hen” with the catchphrase be brewed in time for the main celebrations, which were to be “It’s different, but it’s not a hen.” Greene King’s marketing held in Abingdon over the weekend of the actual anniversary. director said, “The fit between Dave and Old Speckled Hen is Following a most spectacular and greatly enjoyed weekend of absolutely spot on. Both offer something a little different, witty, festivities, it was on the Monday that the news was broken to and quintessentially British”. the staff of MG that the factory was to be closed. The plant ceased production early in 1980 and nothing now remains of the MG works. Continued Support However Old Speckled Hen continued to enjoy local support and was sold throughout the Morland estate in the same bottled form for the next ten years. In 1990 draught Old Speckled Hen was launched and became an immediate success. The bottled variety was also repackaged and a canned version introduced. The demand for the beer became so great that additional brew house capacity was required, with the result that the decision was taken to withdraw from lager production in order to make more capacity available for brewing Old Speckled Hen. By 1994, the brew house was operating at maximum capacity and a new brew house was built adjoining the old 1911 tower brew house. Morland and all its brands were subsequently In MG circles the story lingered on and Greene King were also bought out by Greene King and the brewery was closed very much aware of the Heritage of the name and an MGB in down early in 1999 and converted to residential housing. Old Old Speckled Hen livery was produced for the 50th anniversary Speckled Hen continued to be brewed, but now at Greene of the MGB. Also Corgi were commissioned to produce a 1:43 King’s Bury St Edmunds brewery. model to commemorate the event which was to be given away as a marketing promotion. Where to Guv’nor The Old Speckled Hen livery also appeared on fifteen black cabs in the Central London area. Stable mates, Old Crafty Hen, Old Golden Hen and Old Hoppy Hen, joined the original brand, all winning awards for quality and taste. The story has been told many times over each with its own variation and is well known in the MG fraternity. However it is doubtful that today’s drinkers of the famous brew really appreciate the significance of the shape of the octagon Morland’s old Brewery Abingdon, now attractive apartments label. Even less, would they appreciate that the name Old Speckled Hen is in homage to an old runabout at the MG works Where’s the Hen, Henry? manufactured 90 years ago. Ironically, a hen was never featured in any advertising for the brand. However in 2009 Old Speckled Hen was re-branded to appeal to a younger audience. Perhaps the advertising agency had been sampling the product on a Friday afternoon and had consumed one too many and were in a ‘tired and emotional state’. Someone’s mind may have wandered around hens and chickens and then on to foxes - who knows? The resultant ‘Old Speckled Henry’ character dreamed up is quite appealing, looking somewhat like Basil Brush’s posh landed gentry uncle. Peter Chance’s neighbour’s clear out of his garage, revealed buried in the detritus that usually collects in garages, an original unopened bottle of Old Speckled Hen celebration brew.
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