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Fm Spotlight Magazine Strategic Marketing in Farg O-Mo Orhead 2012 Strateg Y a Nd Pr O Duc T Overview

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Fm Spotlight Magazine Strategic Marketing in Farg O-Mo Orhead 2012 Strateg Y a Nd Pr O Duc T Overview FM SPOTLIGHT MAGAZINE STRATEGIC MARKETING IN FARG O-MO ORHEAD 2012 STRATEG Y A ND PR O DUC T OVERVIEW 502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com THE STORY M Spotlight Magazine was developed in March of 2010 by Fargo-Moorhead advocate Mike Dragosav- ich. “Drago” became a household figure in Fargo-Moorhead after his expletory career as an All-American football player for North Dakota State University. Being from Chicago and surrounded by entertainment and Fleisure his roots helped him understand the entertainment and leisure opportunities in Fargo-Moorhead. “Ev- ery friend I talk to seemed to either have plans to leave this area or complain constantly about not having anything to do in Fargo”. Dragosavich took these comments personally and wanted to do something about the downtrod- den attitude. His vision was to educate the area with a resource that collects the entertainment and leisure op- portunities. His first publication came from “door-to-door” sales of a product that was not even available yet. After a year of hard work and trying to create value each month, his publication began to take on rapid popularity and integrity. Now, 20 months after the creation of FM Spotlight Magazine, the company has over 10 employees, a premier downtown office space, another publication and stable business partners. “I am extremely excited to see how this publication and Fargo-Moorhead grow together each month. I am grateful to have the opportunity to make an impact on an amazing area with tough environmental challenges. !is publication, and vision has and always will be about the community of Fargo-Moorhead...My adopted home and what I build my life and business around.” -Mike Dragosavich THE TEAM Editor in Chief Mike Dragosavich [email protected] Sales Editors Design Brent Tehven Troy Henne Dustin Mosbeck [email protected] [email protected] [email protected] Tracy Nicholson Sammi Jones Jordan Dusek [email protected] [email protected] [email protected] Andrew Jason [email protected] Research Brittany Thompson THE MAGAZINE FM Spotlight Magazine is published monthly and free. 10 to 12,000 copies are printed and distributed at over 500 locations in Fargo-Moorhead. The magazine is sized smaller to help readers conveniently carry and store for later use. The magazine’s content features topics related to entertainment, events, dining, nightlife, music, people and overall com- munity happenings. Available online and mobile compatible, this publication provides the area with a trendy, unique and complete resource. Unique FACTS WHY THE SIZE? The smaller size of the publication was made for branding and distribution. With the 5.5” x 5.5” dimensions we are able to place the magazines in unique areas like the seats of sporting events and inside bags at the 1 Fargo-Marathon. Also when you see the smaller magazine, you immediately recognize it as FM Spotlight. We don’t even need a logo. WHAT ARE THE DIFFERENCEs BETWEEN FM SPOTLIGHT AND FM STRIDE MAGAZINES? Both publications are the same size but completely different in content and distribution. FM Spotlight serves as an entertainment and leisure resource while FM Stride serves as a health, fitness and wellness resource. 2 The two compliment each other well and provide the area with diverse information and distribution. WHAT SEPARATES YOU FROM OTHER FM PUBLICATIONs? We are a full-time magazine company! We produce two publications per month whereas most other local publications are produced once every two months. We also feature our magazine online which no other 3 publication in this area can offer. Overall this magazine and the community are our top priorities. WHAT READERS TO YOU REACH? We have a unique and one-of-a-kind demographic in young active readers who are not just young in age but young at heart. We also reach readers who are out and about spending money. When we distribute 4 at events like the Fargo Force, FM Redhawks and FM Derby Girls, every spectator has one thing in common: they are all spending money. THE LOWDOWN Publisher: Mike Dragosavich Size: 5.5 x 5.5” Printer: Knight Printing Circulation: 10 - 12,000/mo Pages: 80-96 Issues: 12/year Distribution: Fargo, Moorhead, West Fargo, Whapeton, Dillworth, Glyndon, Detroit Lakes. Demographic Age: Active Young Adults 18-40. Demograhic Gender: 60% M 40% F 502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com DISTRIBUTION LOCATIONS DOWNTOWN Sanford Clinic (Volunteer Services) Rooters YMCA Sports Bar Sanford Roger Maris Clinic Swanson Health Prairie St. Johns Flint Advertising Bismark Tavern Hotel Donaldson Fargo Public Library Dr. Holman? (was Reiner) The Nail Bar Broadway Subs Downtown Partnership Park Company Empire Liquors Fort Noks Sidestreet Bar and Grill Taco Johns Zandbroz State Bank of Fargo American Federal Bank The Bomb Shelter Lena K Old Broadway US Bank Rape & Abuse Crisis Center Juanos OB Sports Zone Gate City Savings Taco Shop Spicy Pie Radisson Chubs Fargo Theatre anford Marketing 1st & Deli BottleBarn Sammy’s Pizza Bank of the West JL Beers Royal Liquors Erbert and Gerberts Babbs Avalon Events Center Bethany Homes Atomic Coffee VIP Room Plain’s Art Museum Fargo Parks Office Bertrosas SJ Hair Studio Oliveri’s Cold Fusion Fargo Park District Josefs School of Hair Design Gallery 4 Neuropsychiatric Reasearch Institute Wasabi/Drunken Noodle NORTH FARGO Bison Sports Arena Candlewood Suites Happy Harry’s Hair Success NDSU Alumni Center Homewood Suites MJ Cappelis Total Balance Bison Turf Applebees Labbys Gate City Bank Jimmy Johns Buffalo Wild Wings Juanos State Bank of Fargo Spicy Pie Skills & Tech Grand Junction Fargo Psychiatric Clinic YWCA Vision Bank Anytime Fitness Fargo Public Library Hector International Airport Suntana Gloria Jeans Bernies Liquor UNIVERSITY Riverview Place Cork and Cleaver Dr. Holman American Gold Gymnastics Season’s at Rosecreek YWCA Dr. Cornforth Merit Care South University Pioneer House Attentive Mind/Dr. Fleissner State Bank of Fargo Bernie’s Liquors Elim The Bowler Bottle Barn Chuck Englers Studio for Hair Courts Plus Cornerstone Bank Catalyst Luna Coffee Flint Edward Jones Bucci Salon Balloons Etc. Waterford Wildflowers Salon US Bank Great Harvest Reproductive Medicine Institute Bergstrom Eye and Laser Ronald Mcdonald house Manor Care Healthcare Services 25th & 32nd Town & Country Credit Union Panache Valley Medical Clinic Hi Ho Preference Personnel Doolittles Vision Bank Great Clips The Hub/Bernies Ruby Tuesday Gate City Savings Crown Liquors Go Radio/KFGO IMA/Valley Bariatric Erbert and Gerberts Starbucks Core Fitness Independent Family Doctors Elements Fitness Taxman Dunn Bros. Coffee Lordex Spine Institute/ProRehab Mommy’s Maternity Moes Southwest Grill New Outlook Hair Salon Orthopaedic Institute 1st International Bank Whipper Snippers Fusion Revolution Urgent Med/Pediatric Arts Boppa’s Bagels Verizon Wireless Yuki Hana Institue for Special Surgury Curves Starbucks Dalbol Flowers Institute of Diagnostic Imaging Suntana MAIN AVE Bottle Barn Harley Davidson Healing Touch Chiropractic The Clinic Bordertown Choice Financial Group Cloud 9 Salon & Day Spa Ladies Workout Express Workzone State Bank of Fargo Hooligans West 13th Salon Town Hall Sheyenne Crossings (Both Entranz) Western State Bank Bernies Snap Fitness Maxwells 13th Ave Town & Country Credit Union Doolittles Gate City Savings Starbucks Preference Personnel Ruby Tuesday Erbert and Gerberts Taxman The Hub/Bernies IMA/Valley Bariatric Elements Fitness Moes Southwest Grill Go Radio/KFGO Independent Family Doctors Mommy’s Maternity Whipper Snippers Core Fitness Lordex Spine Institute/ProRehab 1st International Bank Verizon Wireless Dunn Bros. Coffee Orthopaedic Institute Boppa’s Bagels Starbucks New Outlook Hair Salon Urgent Med/Pediatric Arts Curves Jill Henning State Farm Fusion Revolution Institue for Special Surgury Suntanna Above and Beyond Chiropractic Yuki Hana Institute of Diagnostic Imaging Hi Ho Don’s Convenient Mart Dalbol Flowers Valley Medical Clinic Great Clips Panache Vision Bank Crown Liquors 45th STREET Summit Chiropractic Revive Chiro/ Massage Therapy Jaw/Face Surgery Mexican Village JT Cigarro IHOP Choice Financial Good Samaritan Society Pure Rehab Qudoba Applebeers Edgewood Village Conlin’s Furniture Go Far Sports Sushi 101 Family Cosmetic Dentistry Tufty Auto Service Anytime Fitness Pizza Ranch Salon Blue Blue Cross Blue Shield Hu Hot Austads Golf 7 Day Clinic Bremer Bank Jimmy Johns Famous Daves Extreme Pita Salon Professional Academy The Source (Ivy Brown) Old Chicago Polished Nails Paramount Sports Dunn Brothers Play It Again Sports Bulldog Tap Dead Rockstar Jonny Carinos Native Sun Tanning Lakemode Liquor Sprint Space Aliens Casa Bella Snap Fitness Scheels Corporate Office FM Convention and Visitor’s Bureau Five Guys Burgers and Fries Suntana Happy Harry’s Bagan Strinden Vision Peditric Therapy Partners Xperience Health MAIN AVE EAST Jalepenos Doublewood Inn Holiday Inn Eyes On 43rd. TNT Kid’s Finess Hooters Jenny Craig Western State Bank Friendly Smiles Family Dentistry Sports Center Village West Liquors Rheault & Friends Origin Chiropractic (Dr. Brook Green Mill Barnes & Noble MODE Townley) Spirit Shop Liquor Valley Imports Suntana National Golf/Sports Bubble Xtreme Pizza Corwin Auto MJ Capelli Dr. Frisk and Dr. Mathison The Winery Lunde Lincoln Mercury Inc Godfathers Pizza Winmar Sleep Clinic Scheels Design Studio Gateway Chevrolet LoneStar Steakhouse Don’s Car Wash State Bank of Fargo Big D’s WOW Bar Scherling Photography
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