Fm Spotlight Magazine Strategic Marketing in Farg O-Mo Orhead 2012 Strateg Y a Nd Pr O Duc T Overview

FM SPOTLIGHT MAGAZINE STRATEGIC MARKETING IN FARG O-MO ORHEAD 2012 STRATEG Y A ND PR O DUC T OVERVIEW

502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com THE STORY

M Spotlight Magazine was developed in March of 2010 by Fargo-Moorhead advocate Mike Dragosav- ich. “Drago” became a household figure in Fargo-Moorhead after his expletory career as an All-American football player for North Dakota State University. Being from Chicago and surrounded by entertainment and Fleisure his roots helped him understand the entertainment and leisure opportunities in Fargo-Moorhead. “Ev- ery friend I talk to seemed to either have plans to leave this area or complain constantly about not having anything to do in Fargo”. Dragosavich took these comments personally and wanted to do something about the downtrod- den attitude. His vision was to educate the area with a resource that collects the entertainment and leisure opportunities. His first publication came from “door-to-door” sales of a product that was not even available yet. After a year of hard work and trying to create value each month, his publication began to take on rapid popularity and integrity. Now, 20 months after the creation of FM Spotlight Magazine, the company has over 10 employees, a premier downtown office space, another publication and stable business partners.

“I am extremely excited to see how this publication and Fargo-Moorhead grow together each month. I am grateful to have the opportunity to make an impact on an amazing area with tough environmental challenges. !is publication, and vision has and always will be about the community of Fargo-Moorhead...My adopted home and what I build my life and business around.” -Mike Dragosavich

THE TEAM

Editor in Chief Mike Dragosavich [email protected]

Sales Editors Design Brent Tehven Troy Henne Dustin Mosbeck [email protected] [email protected] [email protected] Tracy Nicholson Sammi Jones Jordan Dusek [email protected] [email protected] [email protected] Andrew Jason [email protected]

Research Brittany Thompson THE MAGAZINE

FM Spotlight Magazine is published monthly and free. 10 to 12,000 copies are printed and distributed at over 500 locations in Fargo-Moorhead. The magazine is sized smaller to help readers conveniently carry and store for later use. The magazine’s content features topics related to entertainment, events, dining, nightlife, music, people and overall community happenings. Available online and mobile compatible, this publication provides the area with a trendy, unique and complete resource.

Unique FACTS WHY THE SIZE? The smaller size of the publication was made for branding and distribution. With the 5.5” x 5.5” dimensions we are able to place the magazines in unique areas like the seats of sporting events and inside bags at the 1 Fargo-Marathon. Also when you see the smaller magazine, you immediately recognize it as FM Spotlight. We don’t even need a logo.

WHAT ARE THE DIFFERENCEs BETWEEN FM SPOTLIGHT AND FM STRIDE MAGAZINES? Both publications are the same size but completely different in content and distribution. FM Spotlight serves as an entertainment and leisure resource while FM Stride serves as a health, fitness and wellness resource. 2 The two compliment each other well and provide the area with diverse information and distribution. WHAT SEPARATES YOU FROM OTHER FM PUBLICATIONs? We are a full-time magazine company! We produce two publications per month whereas most other local publications are produced once every two months. We also feature our magazine online which no other 3 publication in this area can offer. Overall this magazine and the community are our top priorities.

WHAT READERS TO YOU REACH? We have a unique and one-of-a-kind demographic in young active readers who are not just young in age but young at heart. We also reach readers who are out and about spending money. When we distribute 4 at events like the Fargo Force, FM Redhawks and FM Derby Girls, every spectator has one thing in common: they are all spending money. THE LOWDOWN

Publisher: Mike Dragosavich Size: 5.5 x 5.5” Printer: Knight Printing Circulation: 10 - 12,000/mo Pages: 80-96 Issues: 12/year Distribution: Fargo, Moorhead, West Fargo, Whapeton, Dillworth, Glyndon, Detroit Lakes. Demographic Age: Active Young Adults 18-40. Demograhic Gender: 60% M 40% F

502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com DISTRIBUTION LOCATIONS DOWNTOWN Sanford Clinic (Volunteer Services) Rooters YMCA Sports Bar Sanford Roger Maris Clinic Swanson Health Prairie St. Johns Flint Advertising Bismark Tavern Hotel Donaldson Fargo Public Library Dr. Holman? (was Reiner) The Nail Bar Broadway Subs Downtown Partnership Park Company Empire Liquors Fort Noks Sidestreet Bar and Grill Taco Johns Zandbroz State Bank of Fargo American Federal Bank The Bomb Shelter Lena K Old Broadway US Bank Rape & Abuse Crisis Center Juanos OB Sports Zone Gate City Savings Taco Shop Spicy Pie Radisson Chubs Fargo Theatre anford Marketing 1st & Deli BottleBarn Sammy’s Pizza Bank of the West JL Beers Royal Liquors Erbert and Gerberts Babbs Avalon Events Center Bethany Homes Atomic Coffee VIP Room Plain’s Art Museum Fargo Parks Office Bertrosas SJ Hair Studio Oliveri’s Cold Fusion Fargo Park District Josefs School of Hair Design Gallery 4 Neuropsychiatric Reasearch Institute Wasabi/Drunken Noodle NORTH FARGO Bison Sports Arena Candlewood Suites Happy Harry’s Hair Success NDSU Alumni Center Homewood Suites MJ Cappelis Total Balance Bison Turf Applebees Labbys Gate City Bank Jimmy Johns Buffalo Wild Wings Juanos State Bank of Fargo Spicy Pie Skills & Tech Grand Junction Fargo Psychiatric Clinic YWCA Vision Bank Anytime Fitness Fargo Public Library Hector International Airport Suntana Gloria Jeans Bernies Liquor UNIVERSITY

Riverview Place Cork and Cleaver Dr. Holman American Gold Gymnastics Season’s at Rosecreek YWCA Dr. Cornforth Merit Care South University Pioneer House Attentive Mind/Dr. Fleissner State Bank of Fargo Bernie’s Liquors Elim The Bowler Bottle Barn Chuck Englers Studio for Hair Courts Plus Cornerstone Bank Catalyst Luna Coffee Flint Edward Jones Bucci Salon Balloons Etc. Waterford Wildflowers Salon US Bank Great Harvest Reproductive Medicine Institute Bergstrom Eye and Laser Ronald Mcdonald house Manor Care Healthcare Services 25th & 32nd Town & Country Credit Union Panache Valley Medical Clinic Hi Ho Preference Personnel Doolittles Vision Bank Great Clips The Hub/Bernies Ruby Tuesday Gate City Savings Crown Liquors Go Radio/KFGO IMA/Valley Bariatric Erbert and Gerberts Starbucks Core Fitness Independent Family Doctors Elements Fitness Taxman Dunn Bros. Coffee Lordex Spine Institute/ProRehab Mommy’s Maternity Moes Southwest Grill New Outlook Hair Salon Orthopaedic Institute 1st International Bank Whipper Snippers Fusion Revolution Urgent Med/Pediatric Arts Boppa’s Bagels Verizon Wireless Yuki Hana Institue for Special Surgury Curves Starbucks Dalbol Flowers Institute of Diagnostic Imaging Suntana MAIN AVE Bottle Barn Harley Davidson Healing Touch Chiropractic The Clinic Bordertown Choice Financial Group Cloud 9 Salon & Day Spa Ladies Workout Express Workzone State Bank of Fargo Hooligans West 13th Salon Town Hall Sheyenne Crossings (Both Entranz) Western State Bank Bernies Snap Fitness Maxwells 13th Ave Town & Country Credit Union Doolittles Gate City Savings Starbucks Preference Personnel Ruby Tuesday Erbert and Gerberts Taxman The Hub/Bernies IMA/Valley Bariatric Elements Fitness Moes Southwest Grill Go Radio/KFGO Independent Family Doctors Mommy’s Maternity Whipper Snippers Core Fitness Lordex Spine Institute/ProRehab 1st International Bank Verizon Wireless Dunn Bros. Coffee Orthopaedic Institute Boppa’s Bagels Starbucks New Outlook Hair Salon Urgent Med/Pediatric Arts Curves Jill Henning State Farm Fusion Revolution Institue for Special Surgury Suntanna Above and Beyond Chiropractic Yuki Hana Institute of Diagnostic Imaging Hi Ho Don’s Convenient Mart Dalbol Flowers Valley Medical Clinic Great Clips Panache Vision Bank Crown Liquors 45th STREET Summit Chiropractic Revive Chiro/ Massage Therapy Jaw/Face Surgery Mexican Village JT Cigarro IHOP Choice Financial Good Samaritan Society Pure Rehab Qudoba Applebeers Edgewood Village Conlin’s Furniture Go Far Sports Sushi 101 Family Cosmetic Dentistry Tufty Auto Service Anytime Fitness Pizza Ranch Salon Blue Blue Cross Blue Shield Hu Hot Austads Golf 7 Day Clinic Bremer Bank Jimmy Johns Famous Daves Extreme Pita Salon Professional Academy The Source (Ivy Brown) Old Chicago Polished Nails Paramount Sports Dunn Brothers Play It Again Sports Bulldog Tap Dead Rockstar Jonny Carinos Native Sun Tanning Lakemode Liquor Sprint Space Aliens Casa Bella Snap Fitness Scheels Corporate Office FM Convention and Visitor’s Bureau Five Guys Burgers and Fries Suntana Happy Harry’s Bagan Strinden Vision Peditric Therapy Partners Xperience Health

MAIN AVE EAST Jalepenos Doublewood Inn Holiday Inn Eyes On 43rd. TNT Kid’s Finess Hooters Jenny Craig Western State Bank Friendly Smiles Family Dentistry Sports Center Village West Liquors Rheault & Friends Origin Chiropractic (Dr. Brook Green Mill Barnes & Noble MODE Townley) Spirit Shop Liquor Valley Imports Suntana National Golf/Sports Bubble Xtreme Pizza Corwin Auto MJ Capelli Dr. Frisk and Dr. Mathison The Winery Lunde Lincoln Mercury Inc Godfathers Pizza Winmar Sleep Clinic Scheels Design Studio Gateway Chevrolet LoneStar Steakhouse Don’s Car Wash State Bank of Fargo Big D’s WOW Bar Scherling Photography University of Mary Buffalo Wild Wings Planet Fitness CableOne Ground Round Granite City Olive Garden Bridal Shop Applebees Kobes Pancherl’s Straus The Box Blue Water therapy Borrowed Bucks Roadhouse Paradiso Valentinos Salon Monet Okelly’s Ramada Plaza Suites MOORHEAD Atomic coffee Dr. Harvey Moorhead Public Library Moorhead Vision Associates Brookdale Liquor Details Salon Grand Junction 7-Day Clinic Absolute Marketing Heads Up Salon John Alexanders Mick’s Office Urban Hair Starbucks Juanos Bernies Solutions Courtyard by Marriot Atomic Coffee Bottle Barn Planned Parenthood Olivieri’s Hair Salon Heritage Hjemkomst Center Chumly’s Dave’s Southside Tap NW Bank Usher’s House Haney’s Photography Pancheros Eventide Sarellos Buffalo Wild Wings Oleary’s State Bank of Moorhead Vicks Anytime Fitness RapidCare Center for Hair and Wellness

502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com NEW DISTRIBUTION In 2012 we will be increasing our circulation to 12,000 copies of each magazine each month to cover more events and special distribution! LOCATIONS Sunmart Free Advertising Racks Glyndon Hector Airport Hawley Fargo Moorhead Community Theater (The Stage) Family Wellness Center Stop N Go Fargo Parks Golf Courses Subway (17 locations) Radisson Detroit Lakes Courtyard by Marriott Wahpeton Doublewood Inn Dilworth EVENT DISTRIBUTION Fargo Force (Twice a month) every other seat Red River Valley Fair NDSU Bison Basketball Games (Once a month) Fargo Marathon (In Bags) FM Derby Girls Bout (Once a month) Fargo Marathon Rock Concert FM Chamber Events (Business after Hours Seminars in Wine & Dine bags) “The Gift” Fashion Avenue Charity Event FM Redhawks (Twice a month) Oktoberfest & more TBA! Rib Fest

ONLINE DISTRIBUTION ONLINE PUBLISHING FM Spotlight Magazine is distributed for free online and made available on numerous websites. The publication can be embedded onto any website, facebook wall, blog and more.

VIEWS: 6,000 to 10,000 per month.

SHARING: You can share the magazine online on websites, facebook and email.

DOWNLOADING: The magazine is available for download.

EMBEDDING: Links are embedded on the online ads so the reader can interact with the advertisement. ONLINE ADVERTISEMENTS

Online Specific Advertisements.

WEBSITE

www.FMSPOTLIGHT.com

FMSpotlight.com is a social networking platform, like Facebook, and geared towards the local Fargo-Moorhead community members. With over 1,000 members, advertisers can see real time usage of the site through our activity feed. "is way you know who is using the site and you can see results - unlike the phony google analyt- ics where you can’t tell who is actually using the site.

MOBILE APP

FM Spotlight Mobile App is available for Android and will be available for iPhone soon. The app has updated events, bar specials, happy hours, live music and more. Just click when you want to do something and what you want to do and the items will appear around your loca- tion on the map.

Downloads: 1000 - 1500 (Stats: Nov 1st 2011)

502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com CLIENTELE LIST SOME OF OUR CLIENTS

TESTIMONIALS

D-S Beverages takes the approach of branding and creating a local following. Here they are keeping their product fresh in the reader’s mind while creating a one-ending conversation with our readers each month through their “Beer Expert” page.

“Before FM Spotlight magazine there wasn’t another proactive, enthusiastic publication in the Fargo- Moorhead area. Now there is! We’ve been advertising with FM Stride magazine from the beginning and our business has benefited from the growth and hard work of the publication. As a result, we have pulled more business from younger demographics. We can count on seeing new faces coming through our door because of FM Stride magazine.”

- Richard Olson, Royal Jewelers, Fargo

“You can’t always count on the previous owner of your business to build the brand you want. As a new owner looking to re-brand my business, I know that FM Spotlight and FM Stride magazines can get the job done. These publications cater to my customers and take an aggressive approach to distribution in the area.”

- Sunseekers, Fargo WHY US WE ARE AMBITIOUS

With a team of over 10, we strive to make an impact everyday. Our dedication to pro-active distribution, innovative publishing techniques, social networking and trendiness seperates us from our competitors. We study local marketing through print and believe in its ability to sustain results for clients.

WE CARE ABOUT THE COMMUNITY The entire company and its well-being has been based upon the mission to help the community of Fargo-Moorhead. We appreciate this area and truly believe it’s a hidden treasure. We are fighting to keep people here and educate them about all of the great opportunities. We think it all starts with liking where you live. With a publication that outlines the leisure and entertainment opportunities for the community, it creates the first step in helping people understand that they do not have to live in Minneapolis to enjoy a way of life. WE THINK PRACTICAL!!!!

How many times are you going to sit through those presentations from media companies where they overwhelm you with jargon and numbers that just don’t make sense? Sure if you have a degree in international marketing you might have a chance in relating to “arbitron ratings.” We think different and we think local. If 4,000 people are going to be at the Force Game this Friday, we are going to put 4,000 magazines on all of the seats. Now is that something you’re inter- ested in? WE GO THE EXTRA MILE

We like to say, “We are not just an ad and an invoice.” This means we don’t just sell you a page then the next time you hear from us is when we either are looking to get paid or want to sell you more. We take pride in over-producing and under-promising. If you need help with Facebook marketing or have an idea for an article angle we can write about, we will do it (free of charge). We believe that sustained success comes from going the extra mile and making an impact with each client. WE ARE POPULAR WITH ACTIVE PEOPLE!

Our reader base has one thing in common: they are active! When we put magazines at sporting events, bars, restau- rants, fitness centers, Subways and seminars, we know we are reaching active people looking to engage in our content. When we publish advertisements and content our readers ACT on it! OUR READERS ENGAGE! Think about this: readers of magazines don’t have only 30 seconds to read an ad, and they don’t have to drive past it. They have an unlimited amount of time to do what they want with our content. This is why we encourage our advertisers to get creative with content-driven ads or ads with engaging content like crossword puzzles. This will give our readers a chance to spend valuable time on your branded advertisement.

502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com WHAT WORKS CLEAN DESIGN 1

CONTENt-DRIVEN AD 2

CREATE FOLLOWERS EACH MONTH 3

GOOD QUALITY COUPONS 4 INCENTIFY READERS 5

CLEAR CALL TO ACTION 6

ENGAGE READERS 7

PEOPLE RELATE TO PEOPLE 8

502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com Advertising Contract Spotlight, LLC. 503 7th St. North Suite 206 Fargo, ND 58102 701-866-3907

Advertiser or Company Name Spotlight Account Manager

Street Address City State Zip

Attention: Contact EMAIL (Required) Phone Number

Both Issues are published monthly and free. Distributed at over 300 retail centers, events monthly, online at Issuu.com/fmspotlight, and hotel rooms. See media kit for full list. $ $ FM Spotlight Magazine Total/Month Total Investment Full Page Half Page Spread Please sign below to verify that you have read and agree to the Inside Cover Back Cover Content terms and conditions for advertising with Spotlight, LLC. Un- signed contracts will not be accepted. 3mo 6mo 9mo Notes: Sign: Client Approval FM Stride Magazine PAY WITH CREDIT Full Page Half Page Spread

Inside Cover Back Cover Content Visa MasterCard AMEX

3mo 6mo 9mo 12mo Card Number Notes: Expiration Date Card Veri!cation Code

WHAT YOU NEED TO KNOW! Name on Card

Deadline: 7 Days before the 1st of the Month Design: $50 Design Fee Billing Address City State Zip Design Specs: CMYK 300dpi, 5.5”x5.5” No Bleed Spread: 11 x 5.5” Full: 5.5 x 5.5” Half: 2.5 x 2.5” Payment: Net 15 Days. Late Charge of 1.8%/mo. Signature Date

Client will pay monthly services listed above. Payment terms are net 15 days from the date of this contract. A 1.8 percent per month Late Fee will be assessed for any payment received a"er the 15th Day starting that day. A"er term agreement expires, client must give (30) days written notice, via phone, or Email to terminate contract. If client discontinues services before term agreement expires charges are equal to entire agreement totals. If client fails to make timely payments, client will be responsible for any late fees, collection fees, or attorney costs if recovery is necessary. #is agreement is a binding contract and supersedes any previous agreement with FM Spotlight, FM Stride and the client above. FM Spotlight Magazine and FM Stride Magazine are published by Spotlight LLC. Copyright 2011 FM Spotlight Magazine, FMSpotlight.com FM Spotlight Mobile Application, FM Stride Magazine, and FMStride.com. All Rights reserved. FM Spotlight Magazine, FMSpotlight.com, FM Stride Magazine, and FMStride.com will not be held responsible for any errors or omissions found in the magazine or on FMSpotlight.com, FM Spotlight Mobile Application, and FMStride.com. Spotlight LLC. accepts no liability for the accuracy of statements made by the advertisers. Advertising Contract Spotlight, LLC. 503 7th St. North Suite 206 Fargo, ND 58102 701-866-3907

Advertiser or Company Name Spotlight Account Manager

Street Address City State Zip

Attention: Contact EMAIL (Required) Phone Number

Inside Cover Back Cover Content Visa MasterCard AMEX

3mo 6mo 9mo 12mo Card Number Notes: Expiration Date Card Veri!cation Code

WHAT YOU NEED TO KNOW! Name on Card

Client will pay monthly services listed above. Payment terms are net 15 days from the date of this contract. A 1.8 percent per month Late Fee will be assessed for any payment received a"er the 15th Day starting that day. A"er term agreement expires, client must give (30) days written notice, via phone, or Email to terminate contract. If client discontinues services before term agreement expires charges are equal to entire agreement totals. If client fails to make timely payments, client will be responsible for any late fees, collection fees, or attorney costs if recovery is necessary. #is agreement is a binding contract and supersedes any previous agreement with FM Spotlight, FM Stride and the client above. FM Spotlight Magazine and FM Stride Magazine are published by Spotlight LLC. Copyright 2011 FM Spotlight Magazine, FMSpotlight.com FM Spotlight Mobile Application, FM Stride Magazine, and FMStride.com. All Rights reserved. FM Spotlight Magazine, FMSpotlight.com, FM Stride Magazine, and FMStride.com will not be held responsible for any errors or omissions found in the magazine or on FMSpotlight.com, FM Spotlight Mobile Application, and FMStride.com. Spotlight LLC. accepts no liability for the accuracy of statements made by the advertisers. FM SPOTLIGHT MAGAZINE [email protected] | 701.866.3907 502 1st Ave. N. First Floor Fargo, ND 58102 www.fmspotlight.com