LA SALLE UNIVERSITY ATHLETICS CORPORATE SPONSORSHIP GUIDE ATHLETIC PROGRAMS AT LA SALLE UNIVERSITY Men’s Women’s Baseball Basketball Field Hockey Basketball Golf Golf Lacrosse Rowing Rowing Soccer Soccer Swimming & Diving Softball Tennis Swimming & Diving
Track / Cross Country Tennis Water Polo Track / Cross Country Volleyball
Water Polo WHY LA SALLE MAKES SENSE
Identity – Partner with a respected NCAA Division 1 collegiate athletics program in one of America’s top conferences, the Atlantic 10 Philadelphia – Establish a commanding media presence with exposure in the country’s 4th largest market Exposure – Reach national and regional audiences through nationally broadcast games on ESPN, CBS, NBC College Sports Network, NBC Sports Network, and ESPN+ Connection – Network with more than 40,000 alumni, 5,191 students and 800 faculty and staff who are proud members of the Explorer family. Sponsors are invited to La Salle’s basketball games and pregame receptions which are great opportunities to network with faculty, staff, alumni, sponsors, donors, and fans. Quality – The La Sallian tradition stands for the absolute finest quality education. La Salle University has a distinguished reputation as one of the region’s finest post-secondary academic institutions and maintains this standard of excellence in our athletic communications department HOME BROADCAST STREAM
IN-GAME FEATURES HALFTIME FEATURES - Starting Lineups - Halftime Report “Coming Up” - Keys to the Game - Halftime Report Bug, Topic Bar, Scoreboard - Players to Watch / Impact Players - First Half Highlights - First Half Stats - Conference Standings - Upcoming Schedule - Trivia Question BROADCAST STATISTICS - Series History Total Unique Viewership – 55,000 plus - Player of the Game Total Minutes – 917,000 plus - Play of the Game Minutes per View – 16:00 plus - Game Track - Player Bio - Game Summary - Post-Game Interview SCORER’S TABLE ROTATING SIGNAGE FOR BROADCASTS
30’ x 3’ • Display your logo on the scorer’s table LED board during home basketball games • Ad space rotates every minute of gameplay • In view of network television and ESPN+ streaming cameras • 2019-20 viewership average is over 5,500 per game SCORER’S TABLE PERMANENT SIGNAGE BROADCASTS
• Signage below the LED screen on the scorer’s table 30’ x 3’ • Permanent advertising space, rather than the rotating space for the digital scorer’s table location
• In view of network television and ESPN+ streaming cameras
• 2019-20 viewership average is over 5,500 per game DIGITAL ASSETS Inside the L Podcast - 30-45 minute feature series that will run bi-weekly; guests will include coaches, student-athletes, administrators and alumni; to be distributed via Apple iTunes, Spotify and all major podcast subscription outlets 15 or 30 second ad spots either prerecorded or read by host Featured “Presenting Sponsor” Inside the L Video Series - 5-10 minute video feature series that will spotlight our current student-athletes and storylines to follow throughout the year -- first semester will focus on how our student-athletes are handling working out and preparing for the spring semester, and also men's and women's basketball who will be on campus. Feature series will be ongoing, with at least two features per month. “Presenting Sponsor” and/or logo bug Inside the L Written Series - Continuation of last year's highly successful series; Here are some highlights: 1. 20 Written Features Spanning September through May 2. Developed template with Adobe Spark with Photos 3. Engagement: Generated over 13,000 Page Views “Presenting Sponsor and/or logo bug GOEXPLORERS.COM OPTIONS
BANNER AD CORPORATE SPONSOR PAGE INDIVIDUAL PAGE SPONSOR • Present on every section of • Exclusive location for • Choose specific page to goexplorers.com corporate sponsors. sponsor • Ability to link image to • Positioned in the donors company website • You are the sole sponsor portion of goexplorers.com, featured on that page • Increase relationship making this an often visited between athletic program • Permanent ad space and your brand section of the site
WEBSITE STATISTICS • Unique Monthly Visits: 54.36k • Monthly Page Views: 263k • Avg. Length of Visit: 3.2 minutes SOCIAL MEDIA INTEGRATION
• La Salle Athletics will assist with driving traffic to Your social media pages • @goexplorers will interact with Your Company’s accounts and advertise to our followers • Followers: • Twitter: 16.5k (@goexplorers) • Instagram: 6.0k (@goexplorers) • Facebook: 6.7k (@ La Salle Athletics)
Your logo on team specific tweets and hashtags DIGITAL BASKETBALL YEARBOOK 2020-21 SEASON
• Promote Your Company in the 2020-21 La Salle University Digital Basketball Yearbook • Full Page Ad: 8.5” x 11” • Half Page Ad: 8.5” x 5.5” • Quarter Page Ad: 4.25” x 5.5” • Business Card Ad DIGITAL ADVERTISING: Your Company will receive their logo on team roster cards for home games. KICK PLATES
Showcase Your Company on the kick plates located below the home and visiting team benches TOM GOLA SIGNAGE
Your Company will receive a permanent 7’ x 3.5’ sign in Tom Gola Arena • The arena hosts basketball games, volleyball games as well as university events throughout the year ARENA ENTRANCE SIGNAGE
• Make your company the first thing Explorers fans see when they arrive at Trumark Financial Center. • Display your company’s logo above the main entrance to the arena with permanent outdoor signage. • Also have the ability to hang an indoor sign which is visible through the front window. TICKET BOOTH SPONSOR
• Asset Includes: • Signage above ticket booth in Trumark Financial Center • Your logo printed on all ticket envelopes • Your logo featured on all tickets printed at home • Additional exposure through La Salle e- mail blasts promoting ticket sales HALL OF ATHLETES SIGNAGE • Display your company’s logo on the 72” monitor located in TruMark Center’s Hall of Athletes • Home of Tom Gola Arena, Kirk Pool and Men’s basketball pregame networking event VIDEO BOARD SIGNAGE VIDEO BOARD COMMERCIAL • 7’ x 2’ permanent sign located on one of • Your Company will receive a 10-15 second the 16’ x 9’ video boards in Tom Gola spot played on the video boards during men’s Arena and women’s home basketball games
• Digital signage on two video boards • Either a video or a logo with an during the game accompanying PA script can be used in this space VIDEO BOARD GRAPHICS • Sponsor the halftime and final score graphics that are displayed during all home men’s and women’s basketball games
• These graphics at times are shown during timeouts for La Salle’s live stream coverage BASKETBALL IN-GAME PUBLIC ADDRESS ANNOUNCEMENTS
Sponsor an in-game asset for the basketball season. Your company can sponsor the following: • Starting lineups • Featured Play (3-pointer, dunk, etc) • Play of the game • Highlights (Halftime/Postgame) Example of asset: PA Announcer: “Tonight’s starting lineups are brought to you by (your company) for more information on (your company) visit (website)” GAME SPONSORSHIP
• Promote your company as the presenting sponsor of a men’s basketball game at Tom Gola Arena • As presenting sponsor you will receive: • Game naming rights: “La Salle vs. (Opponent) presented by your company” • Opportunity to set up a promotional table in the concourse to distribute promotional items and business information to fans • Opportunity for an in-game promotional contest sponsored by your company • Your company will receive additional recognition as the game’s presenting sponsor both on La Salle’s Broadcast as well as through PA announcements during the game • Tickets to the game CO-BRANDED PROMOTIONAL GIVEAWAY
• Opportunity to handout promotional items during an agreed upon home sporting event • Items can feature your company logo and must be approved by La Salle prior to the giveaway • You also have the option to host an in-game promotion for a prize • Examples of this include the City View Pizza Giveaway, Dunkin Donuts Dribbling Contest, and Septa Dash KIRK POOL Average Attendance over a two day event with multiple • Your Company will receive a permanent 8’ x 4’ schools participating: sign located in the 2,000 seat Kirk Pool • District 1 Philadelphia Suburban Schools – 10,000 • La Salle hosts more than 25 swim meets • District 12 Philadelphia Schools – 8,000 every year including NCAA, High School and • Suburban Aquatic League – 5,000 Youth meets • Catholic Youth League – 3,500 • Country Club Leagues – 5,000 • Opportunity to set up a promotional table in the Hall of Athletes to distribute promotional items and information to fans MCCARTHY STADIUM SIGNAGE
STADIUM SIGNAGE
• Display your logo on a 3’ x 8’ sign at McCarthy Stadium
• Signs are visible for soccer matches, lacrosse games and all track & field events
SCOREBOARD SIGNAGE
• Feature Your Company on 2.5’ x 10’ signage located on the McCarthy Stadium scoreboard
• The scoreboard is centrally located and in the primary sightline as guests walk across La Salle’s campus DEVINCENT FIELD
• Promote your company with a 4’ x 9’ sign on the outfield fence of DeVincent Field, home of the Explorers Baseball and Field Hockey teams • With this asset you will also receive: • PA reads during home baseball games • Your logo printed on all roster cards CAMPUS DISTRIBUTION
• Your Company will have the ability to distribute information and literature to the faculty, staff, and student mailboxes on campus • The mailbox drop will take place during an opportune time as agreed upon between Your Company and La Salle FOR MORE INFORMATION CONTACT:
Joe McPeak Corporate Sales Director La Salle University Athletics [email protected] P: 215-991-3649 C: 856-904-8858 F: 215-951-5127