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K-1416 Mass Communication and Journalism (Paper-II).Pdf Test Paper : II Test Booklet Serial No. : _______________________ Test Subject : MASS COMMUNICATION AND JOURNALISM OMR Sheet No. : _________________________________ Roll No. Test Subject Code : K-1416 (Figures as per admission card) Name & Signature of Invigilator/s Signature : _________________________________ Name : _________________________________ Paper : II Subject : MASS COMMUNICATION AND JOURNALISM Time : 1 Hour 15 Minutes Maximum Marks : 100 Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 50 A»Ü¦ìWÜÚWæ ÓÜãaÜ®æWÜÙÜá Instructions for the Candidates 1. D ±Üâo¨Ü ÊæáàÆᤩ¿áÈÉ J¨ÜXst ÓܧÙܨÜÈÉ ¯ÊÜá¾ ÃæãàÇ ®ÜíÃÜ®Üá° ÃæÀáÄ. 1. Write your roll number in the space provided on the top of this page. 2. D ±Ü£ÅPæ¿áá ÖÜá BÁáR Ë«Ü¨Ü IÊÜñÜᤠ±ÜÅÍæ°WÜÙÜ®Üá° JÙÜWæãíw¨æ. 2. This paper consists of fifty multiple-choice type of questions. 3. ±ÄàPÜ Ò¿áæ ±ÝÅÃí»Ü ¨Ü ÈÉÜ , ±ÅÍÜ °æ±âÔ¤PÜ ¿á®æ áÜ ° ¯ÊáWÜ æ¯àvÇÝWÜ áÊÜ â¨Ü á.Ü Êã¨æ ÆÜ 5 ¯ËáÐWÜ ÙÜ ÈÉÜ 3. At the commencement of examination, the question booklet will ¯àÊâÜ ±âÔ¤PÜ ¿á®æ áÜ ° ñÃæ ¿áÆáæ ÊáñÜ á¤Ü PÙæ X®Ü íñÜ æPvÝÜ ¿áÊÝXx ±ÄàQÒÓÜ ÆáÜ PãàÃæ ÇÝX¨Ü .æ be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) ±ÅÍÜ °æ ±âÔ¤PÜ Wæ æ ±ÅÊÜ àÍÝÊæ PÝÍÜ Ü ±vÜ ¿áÆá,æ D Öã©Pæ æ ±âo¨Ü Ü Aíb® Ü ÊáàÈÃæ áÊÜ Ü ±æà±Üà ÔàÆ®Üá° ÖÜÄÀáÄ. ÔrPÜRà ÔàÇ CÆÉ¨Ü A¥ÜÊÝ ñæÃæ¨Ü ±ÜâÔ¤Pæ¿á®Üá° (i) To have access to the Question Booklet, tear off the paper ÔÌàPÄÓÜ ¸Ü àwæ seal on the edge of the cover page. Do not accept a booklet . without sticker seal or open booklet. (ii) ±ÜâÔ¤Pæ¿áÈÉ®Ü ±ÜÅÍæ°WÜÙÜ ÓÜíTæ ÊÜáñÜᤠ±ÜâoWÜÙÜ ÓÜíTæ¿á®Üá° ÊÜááS±Üâo¨Ü ÊæáàÇæ (ii) Tally the number of pages and number of questions in ÊÜáá©Åst ÊÜÞ×£Áãí©Wæ ñÝÙæ ®æãàwÄ. ±ÜâoWÜÙÜá/±ÜÅÍæ°WÜÙÜá PÝOæ¿Þ¨Ü, the booklet with the information printed on the cover A¥ÜÊÝ ©Ì±ÜÅ£ A¥ÜÊÝ A®ÜáPÜÅÊÜáÊÝXÆÉ¨Ü A¥ÜÊÝ CñÜÃÜ ¿ÞÊÜâ¨æà ÊÜÂñÝÂÓÜ¨Ü page. Faulty booklets due to pages/questions missing ¨æãàÐܱÜäÄñÜ ±ÜâÔ¤Pæ¿á®Üá° PÜãvÜÇæ 5 ¯ËáÐÜ¨Ü AÊÜ JÙÜWæ, ÓÜíËàPÜÒPÜÄí¨Ü ÓÜÄ or duplicate or not in serial order or any other CÃÜáÊÜ ±ÜâÔ¤PæWæ ¨ÜÇÝÀáÔPæãÙÜÛ¸æàPÜá. B ÚPÜ ±ÜÅÍæ° ±Ü£ÅPæ¿á®Üá° discrepancy should be got replaced immediately by a ¨ÜÇÝÀáÓÜÇÝWÜáÊÜâ©ÆÉ , ¿ÞÊÜâ¨æà ÖæaÜác ÓÜÊÜá¿áÊÜ®Üã° PæãvÜÇÝWÜáÊÜâ©ÆÉ . correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will 4. ±Å£Áãí¨Ü áÜ ±ÅÍÜ W°æ ãÜ (A), (B), (C) ÊáñÜ á¤Ü (D) Gí¨áÜ WáÃÜ á£Ô¨Ü Ü®ÝÆáR ±¿Þì¿áÜ be replaced nor any extra time will be given. EñܤÃÜWÜÚÊæ. ¯àÊÜâ ±ÜÅÍæ°¿á G¨ÜáÃÜá ÓÜÄ¿Þ¨Ü EñܤÃÜ¨Ü ÊæáàÇæ, PæÙÜWæ PÝ~Ô¨Üíñæ 4. Each item has four alternative responses marked (A), (B), (C) AívÝPÜꣿá®Üá° PܱݳXÓܸæàPÜá. and (D). You have to darken the circle as indicated below on the correct response against each item. E¨ÝÖÜÃÜOæ : ABCD (C) ÓÜÄ¿Þ¨Ü EñܤÃÜÊÝX¨ÝªWÜ. Example :A B C D 5. ±ÜÅÍæ° ±Ü£ÅPæ I ÃÈÉÜ PæãqrÃÜáÊÜ OMR EñܤÃÜ ÖÝÙæ¿áÈÉ , ±ÜÅÍæ° ±Ü£ÅPæ I ÊÜáñÜᤠwhere (C) is the correct response. ±ÜÅÍæ° ±Ü£ÅPæ II ÃÜÈÉ CÃÜáÊÜ ±ÜÅÍæ°WÜÚWæ ¯ÊÜá¾ EñܤÃÜWÜÙÜ®Üá° ÓÜãbÓÜñÜPÜR¨Üáª. OMR 5. Your responses to the questions are to be indicated in the ÖÝÙæ¿áÈÉ AívÝPÜꣿáÆÉ¨æ ¸æàÃæ ¿ÞÊÜâ¨æà ÓܧÙܨÜÈÉ EñܤÃÜÊÜ®Üá° WÜáÃÜá£Ô¨ÜÃæ, OMR Sheet kept inside the Paper I Booklet only. If you A¨ÜÃÜ ÊÜåèÆÂÊÜÞ±Ü®Ü ÊÜÞvÜÇÝWÜáÊÜâ©ÆÉ. mark at any place other than in the circles in the OMR Sheet, it will not be evaluated. 6. OMR EñܤÃÜ ÖÝÙæ¿áÈÉ Pæãor ÓÜãaÜ®æWÜÙÜ®Üá° hÝWÜÃÜãPÜñæÀáí¨Ü K©Ä. GÇÝÉ PÜÃÜvÜá PæÆÓÜÊÜ®Üá° ±ÜâÔ¤Pæ¿á Pæã®æ¿áÈÉ ÊÜÞvÜñÜPÜR¨Ü᪠. 6. Read the instructions given in OMR carefully. 7. 7. Rough Work is to be done in the end of this booklet. 8. ¯ÊáÜ ¾ WáÃÜ áñÜ ®Ü áÜ ° ×ÃíWÜ ±Ü wÓÜ ÖÜ á¨Ý¨Ü Ü ¯ÊáÜ ¾ ÖÓæ ÃÜ áÜ A¥ÊÝÜ ¿ÞÊâ¨Ü àæ bÖ¿á®°æ áÜ ,° 8. If you write your name or put any mark on any part of the ÓíWÜ ñÜ ÊÝ¨Ü Ü Ó§ÙÜ Ü ÖãÃæ ñÜ áÜ ±wÔ,Ü OMR Eñ¤ÃÜ Ü ÖÝÙ¿áæ ¿ÞÊâ¨Ü àæ »ÝW¨Ü ÈÉÜ Ã¨æ ÃÜ ,æ OMR Answer Sheet, except for the space allotted for the ¯àÊÜâ A®ÜÖÜìñæWæ ¸Ý«ÜÂÃÝXÃÜᣤàÄ. relevant entries, which may disclose your identity, you will 9. ±ÜÄàPæÒ¿áá ÊÜááX¨Ü®ÜíñÜÃÜ, PÜvÝx¿áÊÝX OMR EñܤÃÜ ÖÝÙæ¿á®Üá° ÓÜíËàPÜÒPÜÄWæ render yourself liable to disqualification. 9. You have to return the test OMR Answer Sheet to the ¯àÊâÜ ×í£ÃáXÓÜ ¸Ü àPæ áÜ ÊáñÜ á¤Ü ±ÄàPÝÒÜ Pãsæ w¿áÜ ÖãÃæ WÜ æ OMR ®Üá° ¯Êæã¾í©Wæ Pæãívæã¿áÂPÜãvܨÜá invigilators at the end of the examination compulsorily and . must NOT carry it with you outside the Examination Hall. 10. ±ÜÄàPæÒ¿á ®ÜíñÜÃÜ, ±ÜÄàPÝÒ ±ÜÅÍæ° ±Ü£ÅPæ¿á®Üá° ÊÜáñÜᤠ®ÜPÜÆá OMR EñܤÃÜ ÖÝÙæ¿á®Üá° 10. You can take away question booklet and carbon copy of ¯Êæã¾í©Wæ ñæWæ¨ÜáPæãívÜá ÖæãàWÜÖÜá¨Üá. OMR Answer Sheet after the examination. 11. ¯àÈ/PܱÜâ³ ¸ÝÇ ±ÝÀáíp ±æ® ÊÜÞñÜÅÊæà E±ÜÁãàXÔÄ. 11. Use only Blue/Black Ball point pen. 12. PÝÂÆáRÇæàoà , ˨Üá®ݾ®Ü E±ÜPÜÃÜ| A¥ÜÊÝ ÇÝW pæàÇ CñÝ©¿á 12. Use of any calculator, Electronic gadgets or log table etc., is prohibited. E±ÜÁãàWÜÊÜ®Üá° ¯ÐæàÓÜÇÝX¨æ. ÓÜÄ AÆÉ¨Ü EñܤÃÜWÜÚWæ Má| AíPÜ CÃÜáÊÜâ©ÆÉ 13. There is no negative marks for incorrect answers. 13. 14. In case of any discrepancy found in the Kannada translation 14. PܮܰvÜ ÊÜáñÜᤠCíXÉàÐ BÊÜ꣤WÜÙÜ ±ÜÅÍæ° ±Ü£ÅPæWÜÙÜÈÉ ¿ÞÊÜâ¨æà Äࣿá ÊÜÂñÝÂÓÜWÜÙÜá of a question booklet the question in English version shall PÜívÜáí¨ÜÈÉ , CíXÉàÐ BÊÜ꣤WÜÙÜÈÉÃÜáÊÜâ¨æà Aí£ÊÜáÊæí¨Üá ±ÜÄWÜ~ÓܸæàPÜá. be taken as final. K-1416 1 ±Üâ.£.®æãà./P.T.O. *K1416* Total Number of Pages : 24 ÓÜÊÜáãÖÜ ÓÜíÊÜÖÜ®Ü ÊÜáñÜᤠ±Ü£ÅPæãà¨ÜÂÊÜá ±æà±Üà – II WÜÊÜá¯Ô : D ±£ÅPÜ ¿ááæ (50) IÊÜñÜᤠÊÜÓÜ᤯ÐÜu ÊÜÞ¨ÜÄ¿á ±ÜÅÍæ°WÜÙÜ®æã°ÙÜWæãíw¨Ü᪠, ±ÜÅ£Áãí¨Üá ±ÅÍÜ ¿áã°æ GÃÜvÜá (2) AíPWÜ ÙÜ ®Ü áÜ ° Öãí©¨æ .æ GÇÝÉ ±ÅÍÜ W°æ ÙÜ ®Ü ãÜ ° PÜvÝx¿áÊÝX EñܤÄÓܸæàPÜá. 1. hãàÓæ ´ æ ±âÈogÃ Ü ¿ÞÊ Ü ±£ÅPÜ ¿áæ 4. "BÇãàaæ ®Ü Wæ ÙÜ áÜ (Ideas) ÊÞÃÝoÜ Ó§ÙÜ Ü ' Gí Óí±Ý¨Ü PÜ ÃÝX¨Ü ªÃÜ áÜ ? PÜƳ®æ¿ááC¨PÜ æR Óííst æ GÊp ìÜ Ããgà æ Õ (A) © ®Üã¿ÞP ì pçÊæ å Ü Õ (A) (B) WáíñÜ Ã Ü ´ÝÅíP (B) © ®ã¿ÞP ìÜ ÊÇ Ü ìx (C) hÝ® ËáÆ® r (C) © ®ã¿ÞP ìÜ ÖÃÝÇ æ x (D) h.æ GÓ . ËáÇ (D) © ®Üã¿ÞP ì qÅá® 5. GÈg¸ñ æ ®ã¿áÇ &®æ ãÂÊÜ á® ÃÜ ÊÜ ÃÜ áÜ »ÝÃÜñÜ¨Ü ÓÜÊæäàìaÜc ®Ý¿ÞÆ¿áÊÜâ "ñÜÃÜíWÜWÜÙÜá 2. ±Å£±Ý©Ô¨Ü Ü Ô¨ÝíñÜ ÓÝÊìg¯PÜ Ü BÔ¤' Gí¨áÜ Gí¨áÜ NãàÑÔ¨ Ü ÊÐÜ ìÜ (A) Ó$³æ çÃÇ Ü B´ ÓçÆ® æ Õ Ô¨ÝíñÜ (A) 1990 (B) E¨ÝÃÊÝ©Ü Ô¨ÝíñÜ (B) 1995 (C) ±ÜÅÓÜÃ|Ü Ô¨ÝíñÜ (C) 1997 (D) ËPÝÓ Ü ÊÜÞ«ÂÊÜ Üá Ô¨ÝíñÜ (D) 2000 6. »ÝÃñÜ ¨Ü ÈÉÜ hÝ×ÃÝñáÜ ÓíÓÜ §Wæ ÚWÜ æ ¿ÞÊ Ü ÓíÓÜ §Wæ ÙÜ áÜ 3. ÓÊÜ ÞaÝÃ Ü ¨±Ü ì|ÊÜ ®Ü áÜ ° ¿ÞÃáÜ ±ÅPÜ qÓÜ á£¤¨Ü ªÃÜ áÜ ? ÊÜÞ®ÜÂñæ ¯àvÜáñܤÊæ ? »Ýãà¿áÜ hÝ×ÃÝñáÜ ÓíÓÜ §Wæ ÙÜ Ü ÓíZÜ (A) ÔÃÝí±âÃ Ü ËáÐ®Ü ÄWÜ ÙÜ áÜ (A) (B) »ÝÃÜ£à¿á hÝ×ÃÝñáÜ ÊÞ®Ü PÜ Ü ÊáívÜ ÚÜ (B) ÅÖ ¾Ü ÓÊÜ ÞgÜ (C) »Ýãà¿áÜ ±£ÅPÝÜ ÓÊÜ áá¨Ý¿áÜ (C) ¸àÓæ Ç Ü ËáЮ Ü (D) ¨êÍÜ ÂÜ ±ÅaÝÃÜ Ü ÊÜáñá¤Ü hÝ×ÃÝñáÜ (D) DÓ r Cíw¿Þ Pí±Ü ¯Ü ¯¨æìàÍÜ®ÝÆ¿á Paper II 2 K-1416 *K1416* Total Number of Pages : 24 MASS COMMUNICATION AND JOURNALISM Paper – II Note : This paper contains fifty (50) objective type questions. Each question carries two (2) marks. All questions are compulsory. 1. Joseph Pulitzer was the editor of which 4. The concept of ‘Market place of ideas’ newspaper ? is associated with (A) Everett Rogers (A) The New York Times (B) Gunter Frank (B) The New York World (C) John Milton (C) The New York Herald (D) J. S. Mill (D) The New York Tribune 5. Elizabeth Noelle-Neumann propounded 2. The Supreme Court of India declared this theory ‘Air waves as a public property’ in this (A) Spiral of Silence Theory year (B) Libertarian Theory (A) 1990 (C) Diffusion Theory (B) 1995 (D) Development Media Theory (C) 1997 6. Which of the following organisations gives accreditation to advertising (D) 2000 agencies in India ? 3. Who brought out Samachar Darpan ? (A) Association of Advertising Agencies in India (A) Serampore Missionaries (B) Advertising Standards Council of (B) Brahmo Samaj India (C) Basel Mission (C) Indian Newspaper Society (D) East India Company (D) Directorate of Advertising and Visual Publicity K-1416 3 Paper II *K1416* Total Number of Pages : 24 ¿ÞÊ Ü ®ÊÜ áã®Ü Ü Ë«Ý®ÊÜ âÜ ÓÊÜ áÓÜ ¤Ü g®Ü 7. 10. ¿ÞÊÜ b£ÅP¿ááæ ÊÜáá®æ°Çæ, ÊÜá«Ü ÊÜáñÜᤠÓÊÜ áãÖÜ ¨Ü ÈÉÜ GÇÝÉ AíÍWÜ ÚWÜ ãÜ ÓÊÜ Þ®Ü Ü AÊPÝÍÜ Ü ×®°ÇÜ Wæ ÜÙÜ®°ÇÝÉæ Ó³ÐÜ rÊÝXÜ ®Ý¼àPÜÄÓÜáÊÜâ¨áÜ ? ¯àvÜáñܤ¨æ ? ÇÝíW ÍÝp (A) ÓÜÃÜÙÜ ¿Þ¨ÜêbfPÜ ®ÜÊÜáã®æ (A) (B) ¯OÝì¿áPÜ ®ÜÊÜáã®æ (B) Pè¸Ý¿å ÍÝp (C) Óãæ ¸ÝÇ ° ®ÊÜ áã®Ü æ (C) wà± ÍÝp (D) A®ÜáPÜãÆPÃÜ Ü ®ÊÜ Üáã®æ (D) ¹ÅíwjíW ÍÝp 8.
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