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The Mcdonaldization of Society 8Th Edition Ebook, Epub THE MCDONALDIZATION OF SOCIETY 8TH EDITION PDF, EPUB, EBOOK George Ritzer | 9781483358932 | | | | | The McDonaldization of Society 8th edition PDF Book Dec 05, Mary Sharp rated it really liked it. If you haven't heard of record-smashing singer and songwriter Mariah Carey, is there any hope for you? Third, as sociologist Ian Boxill argued in with respect to the first edition, " But unfortunately, I found this book largely to be a waste of time. I understand that the author himself comes from a blue-collar background, so perhaps he's working off some latent resentment, but his theories treat minimum wage employees like shambling morons, whose jobs are so simple that half-witted robot monkeys could do them. Finally, as the book is 10 years old, in some aspects, it's rather dated. From the robotic scripted encounters you will have with the employees at McDonald's to the self- service drink dispensers some restaurants provide do you get a discount for serving yourself? For any future revision I would advise Ritzer to decouple somewhat from the Weberian line which over-focuses on 'magic' and the 'disenchantment' of a rationalising society and critique capitalism more directly, as Fordism and the processes the industrial era of Ford entailed were both deeply imbricated in capitalism and influenced its future global course. Return to Book Page. This kind of work devalues labor and takes away workers' bargaining power. McJobs and the Dimensions of McDonaldization. Average rating 3. These dimensions are paired, with each pair given its own chapter, and reinforced with a litany of real-life examples of the rationalising imperative Ritzer describes. Ritzer claims services such as these are becoming a cultural plague around the world. McDonaldization refers to the process of how the principles of the fast food industry are rapidly dominating the rest of society. In general he does not provide general information describing the entire population of cases. Feb 14, Berchele rated it really liked it Recommends it for: Everyone. Sort order. Homogenization: It's No Different in Paris. It is especially applicable to my current field of education and very thought provoking. Books by George Ritzer. While I understand his point that the industry has deliberately striven to reduce the level of individual thought in entry level positions in order to minimize training costs, food service is still hard. Efficiency: Drive-Throughs and Finger Foods. George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Control: Even Pilots Aren't in Control. I read the revised edition, which still serves as a fairly competent work in the study of social organisation and social processes. No trivia or quizzes yet. The writing is heavily observational and is noticeably lacking in substantive analysis. The McDonaldization of Society 8th edition Writer Notes Bibliography Index About the Author. Mar 02, Mickey rated it liked it Shelves: social-studies. One of my favorites, if not favorite, books from my University Days. Anyone who says different never worked a grill or waited a table. The final chapter, entitled "The Possibility of DeMcDonaldization," I think promised a future beyond the doomed impulses of 'rationality' Ritzer critiques well in the chapters preceding, but Ritzer does not deliver on this promise. Sociologists observe the characteristics of McDonaldization in other areas of life, like education and media too, with a clear shift from quality to quantifiable measures over time, standardization and efficiency playing significant roles in both, and control too. Hence two stars rather than one. McDonald's as an American and a Global Icon. McDonaldization refers to the process of how the principles of the fast food industry are rapidly dominating the rest of society. I read this because of a cute classmate of mine. Definition of the Sociological Imagination and Overview of the Book. After laying out how McDonaldization works in the book, Ritzer explains that this narrow focus on rationality actually produces irrationality. Be the first to ask a question about The McDonaldization of Society. The author even offers a list of ways to resist "McDonaldization" as an individual! Jan 28, Suz rated it really liked it. As the title sugges I read the revised edition, which still serves as a fairly competent work in the study of social organisation and social processes. Disenchantment: Where's the Magic? Ritzer also spends a lot of time lamenting on how McDonalds has dehumanized us. Ecological concerns are also relevant. From the robotic scripted encounters you will have with the employees at McDonald's to the self-service drink dispensers some restaurants provide do you get a discount for serving yourself? I liked it, but I do not think I will get my own copy. Details if other :. The writing is heavily observational and is noticeably lacking in substantive analysis. Third, as sociologist Ian Boxill argued in with respect to the first edition, " What kind of company would not want to incorporate these things into their MO? I feel that this was done intentionally as to not complicate the points outlined in the introduction, which often bleed into each other indistinguishably. Chapter 7- The Irrationality of Rationality. What you get with "McDonaldization" is a study that is wholly accessible, contributing both to its success and its greatest faults. I though that this book would be more focused on McDonalds but as it turns out it is more about the trends that are so well encapsulated in the business that most people will be familiar with, McDonalds. Maybe that's why it was very hard to me to comprehend! But I do have a few quick thoughts. He is also very fond of stretching arguments to absurdity, claiming in one chapter that the McDonald business model is much like the Holocaust because the Nazi's were efficient in their extermination of the Jews. Efficiency 3. Sep 04, Rachael Birri rated it liked it. However, the increased efficiency usually plays into the hands of the corporations and not into the hands of the consumers, who may end up doing more work in fact. Skip to main content. As he explains in his book of the same name, this new economic and social order is defined by four key aspects. For assistance with your order: Please email us at textsales sagepub. Ritzer's "McDonaldization" is essentially a byword for Max Weber's "rationalisation", encompassing four key dimensions: efficiency, calculability, predictability, and control. Community Reviews. Pick your own apples, pumpkins, or blueberries? Since that time the concept has become central within the field of sociology and especially within the sociology of globalization. Living in suburbia a Mcdonaldized notion to community in itself , I literally just stood in the middle of a parking lot and could see every aspect of McDonaldization in each shop. The McDonaldization of Society 8th edition Reviews Be the first to ask a question about The McDonaldization of Society. A Look Ahead. I read the revised edition, which still serves as a fairly competent work in the study of social organisation and social processes. MacDonaldization is driven by an increased search for efficiency and uniformity, which tends to maximize profits and maximize the number of customers that can be served. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! There is good material to reflect on here. The writing is heavily observational and is noticeably lacking in substantive analysis. The characteristics of McDonaldization have crept into the consumer experience too, with free consumer labor folded into the production process. I borrowed this book from the library. Ritzer is particularly disingenuous about this because at first he suggests his concept as being a way of analyzing but pretty soon it becomes clear that he thinks it is more than this, but he never fully comes out about this. Ritzer also spends a lot of time lamenting on how McDonalds has dehumanized us. As much as I eyerolled at Ritzer's leaps of logic, it was his callous assumptions about wage workers that almost made me throw this book across the room. He sees it everywhere as an evil whereas I believe there is an upside as well. I like how the auth Ritzer challenges us to see that the McDonaldization, or the rationalization, of society as being detrimental for us to fulfill our true human potential. Skip to main content. I re read this book after having read it for an intro sociology course in college. Calculability: Zeal for Speed. I feel that this was done intentionally as to not complicate the points outlined in the introduction, which often bleed into each other indistinguishably. After all, this book is especially useful for spurring discussion of broader possibilities, solutions, and explanations for the contemporary iron cage we've locked ourselves in. As one might worry, with any critique of rationalisation there is a possibility of reactionarism - opposing new technological developments because they are new and disturb one's traditional beliefs about the world, etc. Published by Sage first published A Look Ahead 2. To me, these four things are pretty much the basic elements of any, if not ALL, business models. I doubt Ritzer really wants to be left in doubt when he shells out good money for beer if it is going to be quaffable or not. Efficiency, Calculability, Predictability, Control is how Ritzer d After reading this book, you will rethink every subtle way big businesses controls its employees and consumer. For various reasons, I wound up reading the 20th anniversary edition of this book rather than the most recent one, and the distance from publication highlighted some of the wild assumptions the author made, many of which I suspect might get edited out of the current edition.
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