Market Programs Committee

Meeting Agenda

Date: Tuesday, November 7, 2017 Time: 4:00 p.m. – 6:00 p.m. Location: The Classroom Committee Members: Betty Halfon (Chair), Patrice Barrentine (Vice-Chair), Gloria Skouge, David Ghoddousi, Colleen Bowman, Paul Neal and Mark Brady

4:00pm I. Administrative Chair A. Approval of Agenda B. Approval of the Market Programs Committee Meeting Minutes for October 3, 2017

4:05pm II. Announcements and/or Community Comments Chair

4:10pm III. Programs and Marketing Director’s Report Emily Crawford

4:30pm IV. Reports and Discussion Items A. 2017 Holiday Media Recommendations Merlino Media Group B. Digital Book Design Update Denise Clifton C. Magic in the Market Update Justin Huguet

5:40pm V. Action Items A. Proposed Resolution 17-59: Authorization for Non-Exclusive Kalyn Kinomoto Trademark Licensing Agreement with BoyDesigns

5:55pm VI. Resolutions to be Added to Consent Agenda Chair

5:50pm VII. Public Comment Chair

5:55pm VIII. Concerns of Committee Members

6:00pm IX. Adjournment Chair

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · , WA 98101

Market Programs Committee Meeting Minutes

Pike Place Market Preservation and Development Authority (PDA) Tuesday, October 3rd, 2017 4:00 p.m. to 6:00 p.m. The Classroom

Committee Members Present: Betty Halfon, Mark Brady, David Ghoddousi, Paul Neal, Colleen Bowman, Gloria Skouge

Other Council Members Present:

Staff Present: Ben Franz-Knight, Emily Crawford, Aliya Lewis, Kalyn Kinomoto, Justin Huguet, Scott Davies, Karin Moughamer

Others Present: Chris Scott, Howard Aller, Jerry Baroh

The meeting was called to order at 4:00 p.m. by Betty Halfon, Chair.

I. Administration A. Approval of the Agenda The agenda was approved by acclamation.

Colleen Bowman entered the meeting at 4:01 pm. Paul Neal entered the meeting at 4:05 pm.

B. Approval of the September 12th, 2017 Market Programs Committee Meeting Minutes The September 12th, 2017 Minutes were approved by acclamation.

II. Announcements and Community Comments None.

III. Programs and Marketing Director’s Report Emily Crawford began her report by noting a visit on September 15th from Blue Thunder, Blitz and several Sea Gals. This was in partnership with Visit Seattle to promote the new free WiFi that’s at the Visitors booth. The event was covered by KING, KOMO and Q13. There are several upcoming Marketing and Daystall events. This Sunday the Pike Market Child Care is hosting their annual Walk for Kids to support tuition assistance at the child care. The walk will end with a celebration and live band, The Not-Its, either on the MarketFront Plaza or Atrium due to potential rain. The walk starts at 8:30 am at the playground. On October 14th Seattle Made is partnering with the Daystall team to bring local producers to the Market and highlight Market vendors that are part of Seattle Made. Q13 will be at the Market tomorrow to highlight that event. Behind the Table is October 20th to support the Community Safety Net and is being

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

hosted by the Market Foundation with assistance from David Dickinson and Justin Huguet. Tickets are $40 and proceeds go to Community Safety Net.

The Marketing team is busy preparing for Magic in the Market on November 25th and on December 8th the Market will be co-producing an event with the National Museum of American History to explore the history of craft brewing in the Pacific Northwest as part of their American Beer History Initiative. The event will be hosted on the Atrium floor and Atrium Kitchen. NMAH is bringing a panel of four speakers and moderated by the American Beer History Initiative program director.

Emily Crawford wrapped up the report by highlighting press clippings, including the story written by Rebekah Denn that was featured in the Washington Post that has a circulation of 300,000, the ad value was about $3,000 and publicity value of $8,000. Ben Franz-Knight talked about why this article is one of his favorite MarketFront article, noting it was his hope to have an article in a prominent, national publication that talked about the project and the technical aspects of how the Market works. There were also clippings from Coastal Living and Martha Stewart Living (circulation of 2.1 million and an ad value of $400,000.)

Lastly Emily is working on the Holiday 2017 media plan and is talking with Maintenance, David Dickinson and Zack Cook about a potential event titled “Stockings and Stuffers.”

Betty Halfon noted the placement of the Pike Place Market sign on Sunday Night Football and inquired if the PDA should seek royalties. Ben Franz-Knight discussed the tremendous advertising value of that placement.

IV. Reports and Discussion Items A. Holiday Update Justin Huguet provided an update on the creative for the online Holiday Gift Guide. The creative is a holiday themed, winter landscape and built into the existing signage are categories for people to click on, such as Handcrafted, Stocking Stuffers, Farm Fresh. The site is being designed in a responsive style, depending on what type of device you are using, meaning it will be viewed in landscape for a desktop or stacked for a mobile device.

David Ghoddousi asked for clarification on the headline titles and what you can expect when you click on them. Justin Huguet explained that when you click on a category you will be taken to a page with images of the different products that can be found in the Market that fall under that category. The different categories include: Handcrafted, Chow Down, Farm Fresh, Stocking Stuffers, Deck Your Shelves, Bundle Up, and Worldly Wonders. An email was sent to Market tenants and businesses to submit gifts for the guide and within 24 hours 30 gifts have been submitted.

Paul Neal asked where the individual links take the visitor. Justin responded that if someone clicks on “Handcrafted” it takes them to a landing page with a thumbnail image of the product, a title, description, location of the shop and a price. People can then add that item to a shopping list. The goal is to encourage people to explore online and then visit the Market and get people excited about their visit. The shopping list will generate a Market map and pop-out maps will be included to show the lower levels of the Market. The location pins will not be exact but will be very close to the business.

Paul Neal asked if the merchants will get a report back on how many people have selected items from their store. Justin believes that with Google analytics he should be able to track that information.

Colleen Bowman suggested including businesses that offer gift cards, such as restaurants.

Betty Halfon asked to ensure that the website includes language that notes the pin location is near or around but not the exact location.

Justin concluded by saying a beta version of the site will be ready on Monday and he looks forward to sharing the next version soon. The URL is still to be determined.

Emily Crawford added that parking will be included on the site so that it’s a tool to help people plan their visit and make the most of their journey. There will be a way to start a journey either by foot or by the parking garage. In addition, the site will allow the Market to leverage walking guides that have already been created.

Mark Brady suggested a parking discount by visiting the site, noting that a lot down the street is offering $3 per hour. Ben Franz-Knight commented the goal through the end of the year is to bolster parking revenue and believes parking is priced affordably.

David Ghoddousi asked how the parking garages are advertised on the website. Emily Crawford stated that parking is one of the most visited pages on the website. On the Holiday Gift Guide website there will be a link to parking. Ben Franz-Knight added Market parking is also part of the City Easy Park system as well as prominently featured in parking advertising sponsored by the Association.

Mark Brady asked if there is going to be any major construction along Western Avenue through the holidays. Ben Franz-Knight doesn’t think construction will get north of University Street along Western Ave during the holidays but he will check.

Paul Neal asked what the overarching idea is and concept is for creating the online Holiday Gift Guide. Emily Crawford provided background, including helping people remove the barriers from shopping at the Market, help them find the gifts they are looking for, and have the knowledge and plan in place to create a memorable Market experience. The goal is to get people to shop at the Market, not shop online.

Paul Neal asked where else this website would be advertised. Emily responded the link will be shared with Market partners, including Visit Seattle and DSA. Justin Huguet added the website will be highlighted on digital ads and social media posts. Paul asked if the target audience is different for the holidays than during the farm season. Emily believes they are similar but will look into it.

Paul Neal asked if there are activity objectives tied to this campaign. Emily Crawford responded she will be looking at the Click Thru Rate (CTR) and site views. Ben Franz-Knight noted it difficult to quantify sales through a campaign. Paul added it would be great to get anecdotal feedback from merchants.

Betty Halfon suggested sending out a survey to merchants to gather metrics and traffic that came through the website.

Colleen Bowman asked how the shuffle of the crafters will be handled on the map. Emily Crawford suggested listing the days that crafts people usually sell and visitors might need to search the Desimone Bridge or North Arcade. Ben Franz-Knight suggested including language such as “Can’t find a vendor? Contact the Marketmaster” and provide the front desk phone number.

Mark Brady recommended updating signage around the Market.

Howard Aller believes the lower level maps are confusing and as represented in the draft they are 180 degrees flipped.

B. Market Budget 2018 Overview Emily Crawford reviewed the proposed 2018 Marketing Budget expenses, noting that there were expense in 2017 designated for MarketFront that have been removed in 2018. For instance, the Marketing Agency Fee and PR category has been reduced by $15,000 because the PDA Council had provided funds in 2017 for a light rail wrap to promote MarketFront. Also, in Market Events and Promotions, there is a $30,000 reduction. Those funds were used for MarketFront grand opening and a community party in April. Equipment has also been reduced.

Ben Franz-Knight noted that Ray Ishii, Chair of Finance & Asset Management, wanted to ensure, due to some large reductions, the Market Programs Committee had the opportunity to review and ask questions.

Colleen Bowman asked if Emily Crawford is comfortable with the allocation of funds for photography. Emily responded that photography comes out of Public Info Materials category and $2,000-5,000 is budgeted annually for photography. That amount seems to serve the Market well.

Paul Neal asked if there is a budget for data analytics. Emily Crawford responded that data analytics comes out of Marketing Agency Fee and PR. The Market works with Merlino Media Group who analyzes marketing data for the PDA. There is not a separate budget for Market research. Paul further stated he is interested in knowing about physical traffic in the Market. Emily responded that does not exist, however, there are pedestrian counters at various access points around the Market. A behavioral study was conducted a number of years ago related to the Farmers Markets and Emily offered to share that with Paul.

David Ghoddousi added there are sales reports for merchants and Betty Halfon noted that data is included in full Council packets.

David Ghoddousi would like to see metrics tied directly to new initiatives, such as increased signage along Western.

Mark Brady noted the cost associated with pedestrian counters. Ben Franz-Knight commented on the benefit of those counters which have shown Market attendance to be in the 15-16 million visitors per year and information on where people are entering the Market.

V. Action Items A. Proposed Resolution 17-51: Historic Soup N’ Salad Sign for the Smithsonian National Museum of American History. Ben Franz-Knight provided history on the relationship with the Smithsonian, noting that the state auditor has approved this grant. Ben Franz-Knight introduced Proposed Resolution 17- 51 that states:

WHEREAS, the Pike Place Market Preservation and Development Authority (PPMPDA) was chartered by the City of Seattle pursuant to RCW 35.21.730 et. Seq with the mission of promoting enterprises essential to the functioning of the Pike Place Market, including the preservation and expansion of the low-income residential community, the promotion and survival of small businesses , and the expansion of services to the public market and community; and,

WHEREAS, Pike Place Market is represented on the Smithsonian National History of American History’s “Kitchen Cabinet” and provides a voice for the Market in the Food History exhibit in Washington D.C.; and,

WHEREAS, Pike Place Market is recognized as a significant cultural treasure and deserves representation in the National Museum of American History; and,

WHEREAS, the National Museum of American History has expressed a desire to showcase the Soup N’ Salad sign in the Food History exhibit and to add the sign to the Smithsonian’s permanent collection, where it will be cared for and displayed for the enjoyment of the public; and,

WHEREAS, the Utopian, Vegetarian and Plutocrat lunch offerings illustrate the ethos of the era during which the Market was saved, and the value of the democratic values of the Market as we know it today.

NOW, THEREFORE, BE IT RESOLVED, that the PDA Council grant in its entirety the 1970s era Soup N’ Salad sign to the Smithsonian’s permanent collection of the National Museum of American History.

David Ghoddousi moved the motion and Gloria Skouge seconded the motion.

David Ghoddousi asked about how it will be displayed and what other items from the Market will be on display. Ben Franz-Knight responded that half will be on display while the other half is housed in their collections. The sign is the only object and believes the curators will work with the Market to develop the label content. The Smithsonian likes this sign because it captures the essence of the Market and the equitability of all people. They wanted an object that came from the period of saving the Market and highlighted political activism during the 60s and 70s.

Colleen Bowman asked how the sign has been on display in the Salish Room. Ben Franz- Knight believes about three years but it’s been in storage at least three decades.

Betty Halfon commented she likes this sign because it’s not a sign that is on current public display.

Emily Crawford added that she’s in conversations with the Smithsonian, and if approved by Council, there could be some media around the grant during the December 8th event.

For: Betty Halfon, Mark Brady, David Ghoddousi, Paul Neal, Colleen Bowman, and Gloria Skouge Against: 0 Abstain: 0

The proposed resolution passed by a vote of 6-0-0.

VI. Resolutions to be added to Consent Agenda Proposed Resolution 17-51: Historic Soup N’ Salad Sign for the Smithsonian National Museum of American History.

VII. Public Comment Howard Aller commented on the inclusion of the Great Wheel in the online holiday gift guide and doesn’t believe it needs to be shown off by the Market.

Chris Scott noted there are a lot of outdated hand-painted signs around the Market and he suggested conducting a survey to identify those signs.

VIII. Concerns of Committee Members None.

IX. Adjournment The meeting was adjourned at 4:57 p.m. by Betty Halfon, Chair

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

Date: October 5, 2017

Attention: Emily Crawford

Company: Pike Place Market

From: Jason Hamilton Sam Schwartz

Re: Q3 PR coverage (starting August 8) ______

Press Received: Based on press received from direct outreach and pitch initiatives for Pike Place Market; PR reviews of local newspapers, regional magazines, trade publications and broadcast when available

*Publicity value is determined through the use of a standardized algorithm provided by Meltwater, a global provider of public relations software services including media monitoring, outreach, distribution and analysis. Values not available through Meltwater are reported at the discretion of Richmond Public Relations and are based on an industry standard of value measurement.

Date Publication Summary Circulation Placement August 8, 2017 Via Magazine The MarketFront is a 58,890 Feature place to visit while in Seattle LINK August 8, 2017 KIRO 7 @ 6:55 a.m. Pike Place Market 14,996 Feature celebrates 110 years LINK August 9, 2017 KOMO 4 @ 4:25 p.m. 110 birthday and 71,197 Feature MarketFront is a great reason to celebrate at Sunset Supper LINK August 10, 2017 The Seattle Times John Stamets’ 1987 11,527,039 Feature book ‘Portrait of a Market’ will be part of a walking tour on LINK August 10, 2017 The Seattle Times Community calendar 11,527,039 Mention mentioning Caspar Babypants performance LINK August 10, 2017 The Seattle Times Community calendar 11,527,039 Mention mentioning 110th Anniversary celebration LINK August 10, 2017 What’s Up Northwest Pike Place 100 Feature MarketFront expansion opens LINK August 10, 2017 The Urbanist The Urbanist raises 26,846 Mention money, to expand Seattle based news and walking tours LINK August 10, 2017 The Seattle Times The barrier between 11,527,039 Mention the MarketFront and Victor Steinberg Park will eventually go away LINK August 10, 2017 The Globe and Mail The MarketFront 338,970 Feature project was just unveiled and did not fail LINK August 11, 2017 The Seattle Times (Print) Community calendar 229,416 Mention mention of Caspar Babypants performing and Markets 110 anniversary August 12, 2017 GeekWire Little Fish is flying 507,467 Mention below the radar under the pseudonym Jarr & Co. LINK August 13, 2017 The Seattle Times (Print) John Stamets’ 1987 229,416 Feature book ‘Portrait of a Market’ will be part of a walking tour on August 13, 2017 Gears of Biz Little Fish is flying 3,780 Mention below the radar under the pseudonym Jarr & Co. LINK August 14, 2017 KING 5 Indi chocolate 834,000 Mention opened on the MarketFront LINK August 15, 2017 The Seattle Times Portraits of a timeless 11,527,039 Feature Pike Place Market: 30 years ago LINK August 15, 2017 Myinforms.com Portraits of a timeless 21,000 Feature Pike Place Market: 30 years ago LINK August 15, 2017 US Newz Portraits of a timeless 5,250 Mention Pike Place Market: 30 years ago LINK August 15, 2017 Dolphnsix Portraits of a timeless 5,250 Mention Pike Place Market: 30 years ago LINK August 15, 2017 New Day Northwest indi chocolate opens 834,000 Mention at the new MarketFront LINK August 15, 2017 425 Magazine Pike Place Market 22,500 Mention celebrates 110th Birthday LINK August 15, 2017 Facebook: @Seattletimes Throwback: a look at Followers: Post old photos on display 355,992 at Pike Place Market LINK August 15, 2017 Gray Magazine New addition to Pike 50,000 Feature Place Market LINK August 16, 2017 The Seattle Times (Print) Portraits of a timeless 229,416 Feature Pike Place Market: 30 years ago August 2017 Red Tricycle pike place market 1,599,306 Mention celebrates 110th birthday with Caspar Babypants LINK August 16, 2017 King 5 @ 9:17 p.m. Pike Place Market’s 37,039 Feature 100th anniversary celebrations LINK August 16, 2017 King 5 @ 10:17 p.m. Pike Place Market’s 37,039 Feature 100th anniversary celebrations LINK August 16, 2017 425 Magazine e-newsletter Pike Place Market’s 32,450 Mention 110th birthday celebration was mentioned in a newsletter August 16, 2017 Seattle Met Nosh pit weekly 66,191 Mention planner recommends Sunset Supper on the new MarketFront plaza for its 110th birthday LINK August 16, 2017 425 Magazine Pike Place Market’s 27,207 Feature 110th birthday celebration LINK August 16, 2017 South Sound Magazine Pike Place Market’s 12,562 Feature 110th birthday celebration LINK August 16, 2017 Seattle Magazine Great places in 58,984 Mention Seattle to watch the eclipse - MarketFront LINK August 16, 2017 Seattle Pockets Pike Place hosts 9,799 Mention Sunset Super during 110th birthday LINK

August 16, 2017 Before It’s News This day in history 1,117,500 Mention Pike Place Market opened, now it’s 110 LINK August 16, 2017 Red State This week in history, 966,000 Mention Pike Place Market opened in 1907, now 110 LINK August 16, 2017 Facebook: Pike Place Market is Followers: Post @425Magazine celebrating 110 years 6,242 LINK August 16, 2017 Manninglive This day in history 18,450 Mention Pike Place Market opened, now it’s 110 LINK August 17, 2017 Homepaddock This day in history 1,350 Mention Pike Place Market opened, now it’s 110 LINK August 17, 2017 Seattle Times enewsletter Today in history, Pike 630,000 Mention Place Market opens, now its 110 August 17, 2017 Myinforms This day in history 21,000 Mention Pike Place Market opened, now it’s 110 LINK August 17, 2017 Fresh Jess Things to do in 6,885 Mention Seattle- Pike Place Market celebrates 110 anniversary LINK August 17, 2017 Seattle Pipeline enewsletter Today is Pike Place 630,000 Mention Markets birthday August 17, 2017 Facebook: Today is Pike Place Followers: Post @graymag Market’s Birthday 4,541 LINK August 17, 2017 Facebook: Happy Birthday Pike Followers: Post @KOMONews Place Market 453,627 LINK August 17, 2017 Seattle Met The top things to do 66,191 Mention this weekend include Sunset Supper at the new MarketFront Plaza LINK August 17, 2017 Politico It’s Pike Place 35,169 Mention Market’s 110-year anniversary LINK August 17, 2017 Seattlepi Happy Birthday Pike 4,754,497 Feature Place Market LINK August 17, 2017 KTXS News 110 years anniversary 194,910 Mention of Pike Place Market today LINK August 17, 2017 The Stranger Happy Birthday Pike 52,503 Mention Place Market LINK August 17, 2017 KOMO News Seattle’s Pike Place 4,733,220 Feature Market celebrates 110 years LINK August 17, 2017 Blouinartinfo The Market just 340,500 Mention opened a new addition, the MarketFront LINK August 17, 2017 KOMO am radio @ 1:08 a.m. Pike Place Market 103,500 Feature turns 110 with a photo exhibit and encourages participants to use a hashtag LINK August 17, 2017 KOMO am radio @ 4:55 a.m. Pike Place Market 21,000 Feature turns 110 with a photo exhibit and encourages participants to use a hashtag LINK August 17, 2017 KOMO 4 News @ 5:11 a.m. Pike Place Market’s 17,320 Feature 110th anniversary photo symposium LINK August 17, 2017 KGW @ 5:14 a.m. Pike Place Market 7,253 Feature turns 110 with a photo exhibit for guests LINK August 17, 2017 King 5 @ 5:26 a.m. Pike Place Market’s 13,261 Feature 110th anniversary celebrations LINK August 17, 2017 KREM @ 5:37 a.m. Happy birthday Pike 2,535 Mention Place Market LINK August 17, 2017 KOMO AM radio @ 5:42 a.m. Pike Place’s birthday 71,542 Feature is today with a photo exhibit and hashtag LINK

August 17, 2017 KGW @ 6:08 a.m. Pike Place Market 18,871 Feature turns 110 with a photo exhibit for guests LINK August 17, 2017 King 5 @ 6:24 a.m. Pike Place Market’s 18,862 Feature 110th birthday celebration and a live look at the Market LINK August 17, 2017 KREM @ 6:36 a.m. Happy birthday Pike 4,837 Mention Place Market LINK August 17, 2017 KGW @ 6:39 a.m. Description of the 18,871 Mention new MarketFront as the Market turns 110 years old LINK August 17, 2017 KOMO AM radio @ 6:41 a.m. Pike Place’s birthday 71,542 Feature is today with a photo exhibit and hashtag LINK August 17, 2017 KOMO 4 @ 6:56 a.m. Pike Place Market’s 32,035 Feature 110th anniversary LINK August 17, 2017 KGW @ 6:57 a.m. Pike Place Market 18,871 Feature turns 110 with a photo exhibit for guests LINK August 17, 2017 KOMO AM radio @ 7:55 a.m. Pike Place’s birthday 59,256 Feature is today with a photo exhibit and hashtag LINK

August 17, 2017 KRLD-AM @ 9:56 a.m. Pike Place Market 75,000 Mention turns 110 today LINK August 17, 2017 KGW @ 12:11 p.m. Description of the 22,484 Mention new MarketFront as the Market turns 110 years old LINK August 17, 2017 King 5 @ 1:37 p.m. Pike Place Market’s 13,302 Feature expansion, 110th anniversary photo exhibit LINK August 17, 2017 KGW @ 4:42 p.m. Description of the 26,070 Mention new MarketFront as the Market turns 110 years old LINK August 17, 2017 KIRO 7 @ 5:19 p.m. Celebrations all week 69,586 Feature for Pike Place Market turning 110 LINK August 17, 2017 King 5 @ 6:46 p.m. Pike Place Market’s 104,647 Feature 110th anniversary LINK August 17, 2017 KOMO 4 @ 4:35 p.m. Pike Place Market’s 58,613 Feature 110th anniversary LINK August 18, 2017 Seattle Refined The Market 20,422 Feature celebrated its 110 Birthday and Sunset Supper at the new MarketFront LINK August 18, 2017 WOGX Fox 51 @ 10:56 p.m. The Seattle landmark, 5,527 Mention Pike Place Market, turns 110 LINK August 18, 2017 WOFL Fox 35 @ 10:56 p.m. The Seattle landmark, 11,897 Mention Pike Place Market, turns 110 LINK August 18, 2017 KPTV Fox @ 11:31 p.m. Seattle’s Pike Place 7,055 Feature Market celebrates 110 years with a photo exhibit LINK August 22, 2017 Saveur Seabourn’s chef 1,587,840 Feature explores Pike Place Market and the new expansion LINK August 30, 2017 KING 5 Evening Pike Place Market’s 73,680 Mention history mentioned as being part of the Edible City exhibit LINK

August 31, 2017 Daily Journal of Commerce Pike Place Market will 59,730 Feature host a lunch presentation on the new Market Front LINK August 31, 2017 Seattle Business Little Fish in Pike 18,300 Mention Place Market makes up some of the best seafood in Seattle LINK August 31, 2017 The Stranger The Pink Door creates 52,503 Mention a membership program in time with the expansion project LINK August, 2017 Art Daily Final days of Edible 10,445 Mention City: A delicious Journey LINK August 2017 Carpe Diem Caspar Babypants at 127 Mention the Market LINK

August, 2017 Warm 106.9 Pike Place Market 3,613 Feature turns 110 years young LINK August, 2017 MMC News Portraits of the 65,550 Feature Market LINK August, 2017 Food Network Coast to Coast best 26,266,282 Mention food markets, including Pike Place Market and its new MarketFront LINK August, 2017 Seattle Met Sunset Supper at the 66,191 Feature new MarketFront for the first time LINK August, 2017 Seattle Dining Pike Place Brewing 379 Feature Expansion with the new MarketFront LINK September 6, 2017 Emma’s Edition Seattle’s most 9,479 Mention Instagramable wall including the new fish mural LINK September 13, 2017 PR Newswire Arup’s new group 9,376,806 Mention leader has worked on Pike Place MarketFront LINK September 14, 2017 KOMO @ 11:32 p.m. Special Blue Friday at 30,708 Mention Pike Place Market LINK

September 15, 2017 KOMO @ 4:08 p.m. Blitz and The Sea Gals 30,259 Mention got the party started at Pike Place Market LINK September 15, 2017 KING 5 It’s Blue Friday at 834,000 Mention Pike Place Market LINK

September 15, 2017 KING 5 Evening Blue Friday at 836,981 Mention Seattle’s Pike Place Market LINK

September 15, 2017 My Informs Last day of summer 21,000 Mention go visit the new MarketFront at Pike Place Market LINK September 2017 Conde Nast Traveler Seattle is a top 809,987 Mention walking city with the new expanded Market LINK September 18, 2017 Seattle Magazine The MarketFront 58,984 Mention offers one of “Seattle’s Best Views” LINK September 18, 2017 CBS Seattle This June, Pike Place 108,500,000 Mention Market expanded with a MarketFront LINK September 18, 2017 Q13 @ 4:32 p.m. Ed Murray discussed 8,883 Mention his legacy at the new Pike Place Market on its 110 birthday LINK September 18, 2017 KING 5 @ 7:27 p.m. Evening discussing 56,847 Mention topics at Pike Place MarketFront at its newest brewery LINK September 18, 2017 KING 5 @ 7:30 p.m. The MarketFront’s 49,517 Feature Old Stove Brewery has open air views LINK September 18, 2017 KING 5 @ 7:41 p.m. Old Stove has 22 49,517 Feature beers on tap at the new Pike Place MarketFront LINK September 19, 2017 Evening @ 3:36 a.m. Evening discussing 11,372 Mention topics at Pike Place MarketFront at its newest brewery LINK September 19, 2017 Evening @ 3:45 a.m. The MarketFront’s 11,372 Feature Old Stove Brewery has open air views LINK September 19, 2017 Evening @ 12:30 p.m. Evening discussing 1,692 Mention topics at Pike Place MarketFront at its newest brewery LINK September 19, 2017 Evening @ 12:41 p.m. The MarketFront’s 1,692 Feature Old Stove Brewery has open air views LINK September 19, 2017 Evening @ 7:35 p.m. Old Stove at Pike 77,222 Mention Place MarketFront LINK September 19, 2017 KING 5 Enjoy craft beer with 836,981 Feature a view at Pike Place Market's Old Stove Brewing Co. LINK

September 20, 2017 Evening @ 3:40 a.m. Old Stove at Pike 8,049 Mention Place MarketFront LINK September 20, 2017 Evening @ 12:35 p.m. Old Stove at Pike 2,516 Mention Place MarketFront LINK September 20, 2017 Facebook: @KING5Evening Enjoy craft beer with Followers: Post a view at Pike Place 68,929 Market's Old Stove Brewing Co. LINK September 21, 2017 The Washington Post Seattle’s expanded 43,930,000 Feature Pike Place Market has room for everyone LINK September 21, 2017 Coastal Living Zoi Antonitsas new 863,102 Mention restaurant, Little Fish, in the newly renovated MarketFront at Pike Place Market LINK September 21, 2017 Houston Chronicle Seattle’s expanded 16,290,000 Feature Pike Place Market has room for everyone LINK September 21, 2017 Stamford Advocate For Seattle’s Pike 442,000 Feature Place, a $ 74 million marketing effort LINK September 21, 2017 Newstime For Seattle’s Pike 439,000 Feature Place, a $ 74 million marketing effort LINK September 21, 2017 Greenwich Time For Seattle’s Pike 196,000 Feature Place, a $ 74 million marketing effort LINK September 21, 2017 Connecticut Post Online For Seattle’s Pike 1,080,000 Feature Place, a $ 74 million marketing effort LINK September 21, 2017 Seattle Pipeline enewsletter Seattle in the News: 630,000 Mention The Washington Post- MarketFront

September 22, 2017 Twitter: @washingtonpost Seattle's Expanded Followers: Post Pike place has room 11,226,323 for everyone LINK September 22, 2017 Napa Valley Register For Seattle’s Pike 11,659 Feature Place, a $ 74 million marketing effort LINK

September 23, 2017 Facebook: @washingtonpost There's finally some Followers: Post elbow room at 5,884,797 Seattle's historic Market LINK September 24, 2017 The Washington Post (Print) Seattle’s expanded 313,000 Feature Pike Place Market has room for everyone

September 24, 2017 The Spokesman Review For Seattle’s Pike 71,677 Feature Place, a $ 74 million marketing effort LINK September 25, 2017 The Atlanta Journal- For Seattle’s Pike 142,640 Feature Constitution Place, a $ 74 million marketing effort LINK September 25, 2017 My Dayton Daily News For Seattle’s Pike 167,070 Feature Place, a $ 74 million marketing effort LINK September 25, 2017 My Palm Beach Post For Seattle’s Pike 638,925 Feature Place, a $ 74 million marketing effort LINK September 25, 2017 My Statesman For Seattle’s Pike 2,120,000 Feature Place, a $ 74 million marketing effort LINK September 27, 2017 The Bellingham Herald When was the Last 219,000 Feature Time you Went to Pike Place Market? It’s Time to go Again and see the new expansion LINK September 28, 2017 Seattle’s Child Buy Local at Seattle 4,140 Feature Made Market Day LINK.

September 28, 2017 Seattle Pipeline Calendar featuring 44,190 Feature the Seattle Made Market Day LINK. September 28, 2017 SeattlePi enewsletter Seattle Made Market 630,000 Mention Event September 28, 2017 SeafoodSource Seattle’s Pike Place 50,074 Feature Market to get USD 74 million renovation LINK September 29, 2017 Star Tribune A big makeover for 264,479 Feature Seattle's Pike Place LINK September 30, 2017 Star Tribune Pike Place’s new 264,479 Feature addition includes Producers Hall with new eateries LINK September 30, 2017 SCNOW For Seattle's Pike 89,760 Feature Place, a $74 million marketing effort LINK September 30, 2017 Star Tribune New vendors at the 2,280,000 Mention Producer Hall at Pike Place Market LINK Total Circulation: 316,470,750 Total Impressions: 791,176,875+

Sunset Magazine (Circulation: 1,050,063) November 2017

2017 Holiday Media Recommendation October 19, 2017 2017 Holiday Planning Parameters

Objective • Drive visits to Pike Place Market for holiday shopping

• A25-44 who are interested in shopping local within Downtown and Target between north Seattle and Columbia City

Timing • 11/25 – 12/30 (if budget allows; otherwise 12/24)

Geography • Primary: Downtown Seattle

• $55,000 Working Media Budget • Includes $5K incremental for Seattle Times Digital

2 2017 Holiday Media Recommendation

3 2017 Holiday Media Strategy

Strategy Recommendation

Utilize awareness building media such as strategically placed OOH Drive core Market to inspire shoppers and motivate on-site shopping at the Market. reach and attendance Drive traffic to visit the Market through more timely response media such as geo-fenced digital.

Focus on cost efficiency Negotiate packages with best possible value and added-value; to extend budget reduce hard costs to keep working dollars as high as possible in- market.

4 Media Mix

Print Social 4% 5%

OOH 46%

Digital 44%

5 5 Flowchart

6 6 Tactical Overview: OOH 3rd Avenue & Stewart St.

• Utilize high profile OOH bulletins to build awareness and inspire consumers to visit the Market for their holiday shopping. • 3x Recommended Units + Bonus Unit: • One in the downtown core, blocks away from the Market @ • One in the south end of the city reaching consumers headed north on 99 • One in the north end of the city reaching the North Seattle communities of Ballard, Greenwood and North Beach • We will also receive 1 bonus unit (best location based on space available). • We will be notified of the location approximately 1 week prior to post. • PPM will be responsible for any production/install fees ($950). Greenwood • Timing: 2-4 weeks (November 20 – December 31) • Timing will vary by placement • 3rd Ave & Stewart – 11/20-12/3 • Alaskan Way @ West Seattle Bridge – 11/20-12/17 • Greenwood – 12/4-12/31 • Delivery: 2,562,830 total impressions

7 Tactical Overview: OOH Location Details

• Location description: 3rd Avenue WL 25F S/O Stewart St., FNE • Size: 14’ x 48’ • Lat/Long: 47.611396/-122.33963 • Estimated Impressions: 274,866 8 Tactical Overview: OOH Location Details

• Location description: ALASKAN WY S EL 143F N/O S HORTON ST • Size: 14’ x 48’ • Lat/Long: 47.5748/-122.3391 • Estimated Impressions: 1,258,652 9 Tactical Overview: OOH Location Details

• Location description: N 105TH ST NL 180F E/O GREENWOOD AV • Size: 14’ x 48’ • Lat/Long: 47.7054/-122.3547 • Estimated Impressions: 1,029,312 10 Tactical Overview: CBS Digital

• Identify new Seattle Shoppers and utilize Geo-Farming to target consumers who visited the Market in Nov/Dec 2016 and remind them to come back for their holiday shopping: • Targeting: • Identify Seattle Shoppers, ages 25-44, and strategically deliver mobile ads to them as they consume online media. • Target shoppers within a 1-2 mile radius of the Market • Historically Geo-Farm customers that went to Pike Place Market last year (2016) reminding them to come back. • We were able to collect these users’ cookie data while they were on their devices at the market, as they are providing locational data to the exchanges through the apps they use or have downloaded. • These ads will only be served to locals within the Seattle area, not tourists visiting the Market. • Attribution: • For mobile, we can identify any shopper/mobile device that has seen the ad and has entered the Pike Place Market premise. • The final report comes two weeks post campaign to determine how many visits were driven. • Units: Mobile Banners • Timing: 6 weeks (11/25-12/31) • Estimated Impressions: 2,462,162 total paid impressions • Includes bonus impressions 11 Digital: CBS Added Value

• Pike Place Market will also receive sponsorship of the CBSSeattle.com Holiday Guide.

• This is an online guide that lives on the CBSSeattle.com Dynamic homepage and hosts articles like “Best of Seattle’s rotator Holiday Activities” or “Guide to December Holiday image Bazaars.” • The guide launches 11/1 and includes Thanksgiving content before the December holiday season fully launches. HP Placement • The guide will also be spotlighted on the lead dynamic prior to rotator image in December to help drive additional traffic. December • Pike Place would have 100% ownership of each piece of content within the guide. • This would align Pike Place Market with holiday plans and serve as a reminder for consumers to include the Market as a destination for their holiday activities. • Units: Billboard banner (970x250) and huggable skin (1768x1050) units • Pike Place Market also has the opportunity to submit an article to include in the guide, or have CBS create one. • Impressions: Adds 300k impressions to plan

12 Tactical Overview: Seattle Times Digital

• Utilize digital placements on a trusted local news source to reinforce local influence of the Market: • Targeting: • A25 - 54 • Holiday Shoppers • Foodies • Jewelry/Clothing Accessories • All within City of Seattle boundary • Units: Billboard Banners • High profile, dominant placement at the top of the page • 50% of placements will be mobile, 50% on desktop • Timing: 6 weeks (11/20-12/31) • Estimated Impressions: 277,777 total paid impressions

13 Tactical Overview: Social

• Capture hand raisers through social media and amplify message through engagements (likes, comments, shares) • Used by almost everyone, Facebook has 1 billion daily active users worldwide • Ability to target ads to very specific audiences based on interests and online behaviors • Units: Desktop & Mobile Newsfeed & Instagram • Begin by running across all placements and allow algorithm to optimize towards best performers • Target: • Holiday Shoppers: Target people who are avid shoppers in the Seattle area. • Interest targeting includes Black Friday shopping, Black Friday, Winter seasonal shoppers, etc. • Behavior targeting includes shoppers, gift shoppers, engaged shoppers, etc. • Location-based: Target people who are currently/recently shopping at nearby shopping areas (Pacific Place, Westlake, U Village), encouraging them to continue their shopping at the market • Timing: 6 weeks (11/25-12/31)

14 Social Targeting Details

Nearby Shoppers: 140k people

15 Tactical Overview: Print

• Capitalize on the holiday shopping mindset by running a placement within the Seattle Times holiday gift guide that is included in the Thanksgiving issue. • Units: Gift Guide front page strip ad • Full color, 10.54”w x 2”h • Circulation: 225,000 • Sunday Seattle Times circulation • Timing: Thursday, November 23 (Thanksgiving)

16 Budget Summary Negotiated 40% in media value through discounts and bonus space for the 2017 Holiday plan.

17 2017 Holiday Campaign Testing

• For the 2017 Holiday campaign we have new placements we are seeking to test/learn from: • CBS geo-fencing/attribution • How many people actually went to the Market after seeing a digital ad? • KPI: Market Visits • Seattle Times digital placements • Given the premium for these placements, are the results strong enough to justify to continue to use for future campaigns? • KPI: CTR

18 18 Next Steps

• Pike Place to provide feedback 10/6 • PPM to provide final approval and signed auth 10/9 • MMG to share specs with DEI w/o 10/16 • OOH creative due w/o 10/23 • Digital materials due 11/6 • Social materials due 11/13

19 Thank You!

20 PREFACE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE MARKETFRONT Introduction (fpo)**

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ii iii 4 The Birth of the Market “The Market is yours. I dedicate it to you and may it prove of benefit to you and your children. It is for you to protect, defend, and uphold and it is for you to see that those who occupy it treat you fairly. … This is one of the greatest days in the history of Seattle.” – Thomas Revelle, Seattle City Councilman, dedicating the Pike Place Public Market on Nov. 30, 1907

THE FIRST CHAMPION OF THE MARKET

In the summer of 1907, Seattle was rapidly maturing from a frontier town to an economically and ethnically diverse city. The central business district was shifting north from the original core of Pioneer Square to new stores clustering around Pike and Pine Streets, and the rail passenger terminal that opened in 1906 was welcoming a steady stream of new workers. Communities of Italian, Chinese, Japanese and Jewish immigrants were well-established, many operating family farms in the valleys and rural islands just outside the city. Seattle would absorb six smaller neighboring cities that year, and with the annexations and flow of new residents, the city nearly tripled in size between 1900 and 1910 – growing from 80,000 to 237,000. As the population of loggers, fishermen, shipbuilders, merchants, and their families grew, so did demand for produce and goods. Farmers brought their vegetables, The Seattle waterfront in 1907, looking north from the Pacific Coast Company dock. fruit, milk, eggs, and meat to the city by horse-drawn ( Collection) wagons and by ferry from nearby islands. The goods

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE

5 were purchased by wholesalers who sold them at a commission at warehouses just above the waterfront on Western Avenue, known as Produce Row. Farmers left their produce with the wholesalers and received money based on the price received when sold. Under the rules of the commission houses, farmers occasionally made a profit – but often, they merely broke even or lost money. In 1907, the price of produce in Seattle was soaring — especially the price of onions, which jumped from 10 cents a pound to a dollar. Thomas Revelle in 1910 Farmers were cut out of the profits and customers were furious. That summer, The city had recently constructed a ramp-like street The Western Avenue City Councilman Thomas Revelle took up the price- that connected Western Avenue and the working produce commission gouging cause. In researching a solution, Revelle waterfront – where ships and ferries delivered goods – houses where farmers sold to middlemen, who discovered a never-implemented 1896 ordinance that with the northern edge of the growing business district allowed the city to set aside land for public markets. In often hiked up prices at the end of Pike Street. The city Department of for customers and cut July, he proposed the city cut out the commission- Streets selected the newly planked open space at the the growers out of the house middlemen by designating a public marketplace top of the bluff, Pike Place, next to the Leland Hotel, profits. (1909 photo, Washington State where customers could buy goods directly from as the space for the new public market. farmers. Pressured by pro-market stories and editorials Historical Society) in Col. Alden Blethen’s Seattle Times, the city council On Aug. 17, a damp, cloudy Saturday morning, crowds approved the plan for a public market in an Aug. 5 of women shoppers seeking fresh produce and ordinance. bargains descended upon Pike Place for the opening

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE 6 day of the market. The handful of farmers who showed up sold out of produce within minutes. One farmer described the scene: “The next time I come to this place I’m going to get police protection or put my wagon on stilts. I got rid of everything all right, but I didn’t really sell a turnip. You see, those society women stormed my wagon, crawled over the wheels and crowded me off to a respectable distance, say 20 feet. When I got back the wagon was swept as clean as a good housewife’s parlor, and there in a bushel basket was a quart of silver. Even if I didn’t have the opportunity to so much as put a price on an ear of corn, it gave me a good price for my vegetables." – Shorett and Morgan, page 14 By the end of the first week, dozens of wagons were gathering Monday through Saturday to sell along Pike Place.

The first ordinance creating Pike Place Market was soon replaced with a new ordinance ...

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE 7 MARKET MOMENTS THE ROLE OF THE MARKET MASTER

anagement of the Market was divided between the Goodwins and the city: The Pages from the first Market Master’s M Goodwins’ company rented shop space to business tenants and the city ran the day notebook market for farmers. For day-to-day operations, the city council created the office of Market Inspector, changing the title to Market Master in 1912. John Winship was the first Market Master, holding the job until 1923. The Market Master’s notebook collected the city ordinances governing the public market, and he used the 4.5” leather-bound loose-leaf volume as a handy pocket guide to enforce the rules. It was the Market Master’s job to assign the stalls using a daily lottery system, collect fees, keep order and maintain fair selling practices. Scales were monitored by the city Department of Weights and Measures, and if a farmer was caught cheating, he was denied stall space.

An official from the Seattle Department of Weights and Measures inspects a scale at a farmer’s stall in the main arcade in 1916. (Seattle Municipal Archives)

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE 8 The Market Master’s report, 1909

This photograph postcard from 1913 shows the “Meet the Producer” sign, as well as the National Guard Armory Building in the far-right background – and an unfortunate misspelling of “Pike.” The Armory Building was demolished in 1968, and Victor Steinbrueck Park currently sits on the site (Seattle Municipal Archives)

One of the first and more important rules stated that space on Pike Place was to be assigned to only those who had raised, produced, or manufactured the goods offered themselves — the origin of the “Meet the Producer” credo that continues to guide Pike Place Market. The Market Master role still exists today, filled in by staff members of the Preservation and Development Authority on a rotating basis. Visitors to the Market can see the Market Master in action at the daily 9 a.m. roll call where table spaces are assigned to farmers and craftspeople based on seniority. The Market Master’s Report, 1916

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE 9 **Placeholder for current Market Master video**

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE 10 11 Urban Design “A walk through Seattle’s Pike Place Market is a rich multi-sensory experience. The sounds of thousands of voices swirling beneath the shouting fishmongers and street musicians; the scent of fresh bread, exotic spices, and fresh-cut flowers; and the sight of colorful produce in tightly packed crates conspire to create the timeless atmosphere of a bazaar in the midst of a modern city.” – Maureen Elenga, Seattle Architecture INTRODUCTION

At its birth, the Market was placed atop a bluff, perched between the edge of Elliott Bay’s working shoreline and an emerging city street grid. Today it is tightly woven into Seattle's urban fabric and a top destination for millions of visitors every year. The Market’s labyrinthine form grew from a confluence of local and site-specific challenges that were met by a community demanding sufficient space for vendors, resisting profit-driven plans for development, and eventually advocating for the Market’s preservation as a historic site. This public participation in the Market has been accompanied by ownership that approached development with a utilitarian design sensibility. The result: A distinctively pragmatic, sometimes patch-worked – yet elegant – set of structures that march along Pike Place and tuck up narrow side streets to First Avenue, Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do tempor incididunt ut and stack down the hillside to the waterfront. labore et dolore magna aliqua.

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE

12 14 Citizen Activism “One of the remarkable things about Pike Place is that the urban market revival was not a predictable urban solution, imported from other cities. It was an indigenous solution, developed by local people who looked at what they had and figured out how to use it to maximum advantage.” – Rudy Bruner Award for Urban Excellence, 1987

INTRODUCTION

Almost as soon as it opened, Pike Place Market had to be defended from efforts to remake it or replace it, and redevelopment threats continued off and on through much of the 20th century. The Market’s defense required advocacy across social levels – from citizens, farmers, and vendors – as well as democratic governance by managers and initiative from political activists. The Market’s original purpose was to provide the opportunity for farmers and the public to engage in direct commercial exchange – something that didn’t exist at the time. As the needs of the community expanded, so did the Market’s mission. It became a pillar of the urban community, spurring a network of services available to its constituency, including low-income housing, a senior center, a clinic and child care. This constituency also participates in governing and advocating for the Market. Today, Pike Place Market is an example of an enduring successful public-private partnership, community Farmers setting up their stands along Pike Place in 1912. (Asahel Curtis / engagement and collective process. Washington State Historical Society)

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE

15 17 Management Today “One of the things that makes Pike Place outstanding is its complex system of governance, which allows many different participants to play a role. This system incorporates checks and balances that allow the market to change but that try to ensure that any significant changes reflect convictions about the market’s social purposes. When diversity is managed well, as at Pike Place, diversity can become a compelling urban attraction.” – Rudy Bruner Award for Urban Excellence, 1987

INTRODUCTION Up to 100,000 visitors a day in the peak season, several hundred small business owners and craftspeople, more than 80 farmers and 500 permanent residents – all shopping, working and living in 24 aging buildings within a 9-acre area. There are a lot of moving parts to manage every day in Pike Place Market. The Pike Place Preservation and Development Authority is the public steward charged with managing daily operations. The PDA is a nonprofit public corporation, which allows it to be more nimble in business Caption to come (Pike Place Market PDA)

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE

18 20 A Diverse Market Family "Mixed with the sounds of ship and sea and gulls were conversations in Norwegian and Swedish, Finnish, German, Italian, Serbo-Croatian and Slovene, Tagalog, too, Chinese and Japanese, even in English. Old settlers showed off their mastery of the Chinook jargon." – Soul of the City, Alice Shorett and Murray Morgan

INTRODUCTION

Since its earliest days, Pike Place Market has been a place where people from all corners of the world could come to find economic opportunity. Newcomers to Seattle often arrived in waves, and through the years, groups of Sephardic Jews, Italians, Japanese, Filipinos and Hmong were among the largest groups of immigrants whose stories shaped the Market. These families typically first found work on regional farms on the outskirts of the growing city, or for seafood wholesalers on the waterfront, and then became producers and fishmongers in the Market. While the Market is rightly celebrated for the harmony created by the diverse groups who came together to sell food and flowers on Pike Place, these families also often faced adversity and discrimination. The first producers of the region, Native Americans, were mostly marginalized for many of the Market’s first decades, and Japanese American farmers, who once numbered in the hundreds among the producer tables, were forced to abandon their crops and stalls when they were interned during World War II. Japanese producers in 1926. (Washington State Historical Society) And there are countless individual experiences.

INTRO/TIMELINE BIRTH OF THE MARKET URBAN DESIGN CITIZEN ACTIVISM MANAGEMENT TODAY A DIVERSE MARKET FAMILY THE FUTURE

21 Pike Place Market Magic in the Market & Online Gift Guide November 2017 update Magic in the Market - Nov. 25 Poster

Postcard Stockings & Stuffers

Stockings Makers (most with stuffers also): 1. Kelice Penney 2. Jeannie Sims 3. Mia Allen 4. Patty Roberts 5. Carrie Narducci 6. Theresa Hein 7. Anne Dunlap-Brown 8. Wendy Norrell

Stocking Stuffers: 1. Kathleen Nece 2. Kate Endle 3. Stacey Sterling 4. Kathi Allen 5. Stephanie Shull 6. Royal Phoenix 7. Victoria Pattison 8. Allison Moore 9. Shari Druckman Landing Page / Categories Product Category Grid View “My List” Roll-up Main Map Lower Levels Map Product photos (75 total) PROPOSED RES OLUTION 17-59

Authorization for Non-Exclusive Trademark Licensing Agreement with BoyDesigns November 2017

WHEREAS, the Pike Place Market Preservation and Development Authority (PDA) is the owner of all rights, title, and interest in and to certain trademarks and graphical representations of the Pike Place Market name and trademark; and,

WHEREAS, BoyDesigns desires to make use of the Public Market Center image and the Pike Place Market name (the design mark and word mark as defined on the PDA trademark license application) in connection with its wooden laser-etched nightlights for direct sales and wholesale distribution for a three year term; and,

WHEREAS, PPMPDA and BoyDesigns have agreed that in accordance with the terms and conditions of this Agreement, BoyDesigns may use the Pike Place Market name and their own image of the Market entrance, including the Public Market Center sign, in the production and promotion of the nightlights for direct sales and wholesale distribution; and,

WHEREAS, BoyDesigns agrees that it will not during the three year term of this Agreement, or thereafter, challenge the title or ownership of the PDA to the name or trademark or challenge the validity of this Agreement; and,

WHEREAS, BoyDesigns agrees that it will use the terms and images related to “Pike Place Market” and the licensed name and trademark in a way that will reflect positively on the Pike Place Market. The PDA has the right to approve or disapprove of any potential design or marketing plans involving the marks, likenesses or trademarked name(s) owned by the Pike Place Market PDA in relation to BoyDesign’s direct sales and wholesale distribution and all related marketing of such; and,

WHEREAS, BoyDesigns agrees to pay the PDA 10% of gross sales (whether direct or wholesale) of their Pike Place Market wooden laser-etched nightlights; and,

WHEREAS, BoyDesigns agrees to provide quarterly sales reports and royalty payments as well as an annual reporting of production details and distribution outlets.

NOW, THEREFORE, BE IT RESOLVED that the PDA Council authorizes the Executive Director or designee to execute a non- exclusive trademark licensing agreement with BoyDesigns for the use of the “Pike Place Market” name and Public Market image for their Pike Place Market wooden laser-etched nightlights.

______Gloria Skouge, Secretary/Treasurer Date

Date Approved by Council:

For: Against: Abstained:

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101