Henry Ford, 1909

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‘Any customer can have a car painted any colour that he wants so long as it is black.’ Henry Ford, 1909 Industri & Design Forum 2018 Industri & Design Forum 2018 Rud Tolstrup NTI A/S Industri & Design Forum 2018 Industri & Design Forum 2018 Industri & Design Forum 2018 Industri & Design Forum 2018 Industri & Design Forum 2018 Audi A3 Audi TT Audi Q2 Audi Q3 SEAT Ibiza SEAT León SEAT Arona SEAT Ateca SEAT Tarraco Škoda Octavia Škoda Superb Škoda Karoq Škoda Kodiaq Volkswagen Arteon Volkswagen Atlas / Teramont Volkswagen Golf Volkswagen Golf Sportsvan Volkswagen Jetta Volkswagen Lamando Volkswagen Lavida Volkswagen Passat Volkswagen Polo Volkswagen T-Cross Volkswagen T-Roc Volkswagen Tiguan Volkswagen Touran Industri & Design Forum 2018 Industri & Design Forum 2018 Industri & Design Forum 2018 Parametrisk design Industri & Design Forum 2018 Tabelopslag med Excel Industri & Design Forum 2018 Skeletmodelering Industri & Design Forum 2018 Multi solid bodies Industri & Design Forum 2018 iLogic Industri & Design Forum 2018 Online interaktive produktkonfiguratorer Industri & Design Forum 2018 Industri & Design Forum 2018 Udbytte af konfigurering . Hurtigere og mere præcis tilbudsgivning Industri & Design Forum 2018 Nøjagtighed i tilbudsgivning Tilbudspriser med konfigurator Tilbudspriser uden konfigurator Antal sendte tilbud sendte Antal Antal afgivne tilbud afgivne Antal Industri & Design Forum 2018 Udbytte af konfigurering . Hurtigere og mere præcis tilbudsgivning . Kortere gennemløbstid i konstruktion Industri & Design Forum 2018 Kortere gennemløbstid i konstruktion Traditionel Konfigureret . 1 variant om ugen . 1 variant om ugen . 20 timer pr variant . 1 time pr variant . 1000 timer/år á 500 kr. 50 timer/år á 500 kr. 500.000 kr./år . 25.000 kr./år Industri & Design Forum 2018 27 Kortere gennemløbstid i konstruktion Traditionel Konfigureret . 1 variant om ugen . 1 variant om ugen . 35 timer pr variant . 7,5 time pr variant . 1750 timer/år á 500 kr. 375 timer/år á 500 kr. 875.000 kr./år . 187.500 kr./år Besparelse 687.500 kr./år Industri & Design Forum 2018 Udbytte af konfigurering . Hurtigere og mere præcis tilbudsgivning . Kortere gennemløbstid i konstruktion . Sikrer valid produktionsdokumentation . Forankring af viden i virksomheden . Bedre overblik over mulige/ønskede løsninger Industri & Design Forum 2018 Teknologien rykker . Sociale teknologier . Online interaktive produktkonfiguratorer . 3D skanning og modellering . Anbefalingssoftware . Intelligente algoritmer . Virksomhed- og produktionssoftware . Fleksible produktionssystemer Industri & Design Forum 2018 Industri & Design Forum 2018 Industri & Design Forum 2018.

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Factbook Volkswagen
Volkswagen Group – Factbook 2011 1 "With our commitment to innovation, perfection and responsible action by 2018 we want to transform the Volkswagen Group into the world’s leading automaker – economically and ecologically.” Prof. Dr. Martin Winterkorn Chairman of the Board of Management 2 Content Volkswagen at a Glance 3 Our Brands & Products 8 Our Markets 22 Financials & Outlook 31 Strategy 2018 41 Excellence in Production 48 Focus on R&D 54 Forming an Integrated Automotive Group with Porsche 62 Shareholder Information 68 Team 74 Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Glance Products Outlook Production Integrated Group Information 3 Volkswagen at a Glance The Volkswagen Group with its headquarters in Wolfsburg is one of the world‘s leading automobile manufacturers and the largest carmaker in Europe. Around the world, nearly 400,000 employees produce about 30,000 vehicles or are Headquarters Dec. 1945 start of 9 brands from 7 400,000 62 production Wolfsburg series production European countries employees plants worldwide involved in vehicle-related services each working day. The Volkswagen Group sells its vehicles in more than 150 countries. In 2010, the Group increased the number of vehicles delivered to customers to 7.2 million (2009: 6.3 million), corresponding to a 30,000 vehicles a Ca. 200 models 7.2 m deliveries to Active in more than Profit before tax: share of 11.4 percent of the day customers 150 countries €9 bn world passenger car market. Note: 2010 figures Volkswagen at a Our Brands & Our Markets Financials & Strategy 2018 Excellence in Focus on R&D Forming an Shareholder Glance Products Outlook Production Integrated Group Information 4 Group Structure – Two Strong Divisions The Volkswagen Group consists of two divisions: the Automotive Division and the Financial Services Division.
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© Gary Darkas 2012 © Gary Darkas 2012 CONTENTS
© Gary Darkas 2012 © Gary Darkas 2012 CONTENTS Sections INTRODUCTION IDENTITY TYPE BRANDING WOLFSBURG EDITION TYPOGRAPHY CORPORATE INFORMATION KEYFRAME MOMENTS PRODUCTION PLANTS VOLKSWAGEN ADVERTISING KEY PRODUCTS REFERENCE © Gary Darkas 2012 INTRODUCTION VOLKSWAGEN HISTORY The History Of The VW 1936-2012 1936 The Birth Of A Company And Its Name he word “volkswagen” means Ferdinand Porsche to make changes T“people’s car.” The Volkswagen to Porsche’s original 1931 design to Aktiengesellschaft (VAG), also make it more suited for the working known as Volkswagen Group or as man. (Béla Barényi is credited with VW, is an automobile manufacturer having conceived the basic design and mobility organisation based in five years earlier.) Hans Ledwinka Wolfsburg, Lower Saxony, Germany discussed his ideas with Ferdinand and is the pioneer brand within the Porsche, who used many Tatra Volkswagen Group, which contains design features in the 1938 “KdF- the car brands Audi AG, Bentley Wagen”, later known as the VW Motors Ltd., Automobiles Bugatti Käfer-or Volkswagen Beetle. On 22 SA, Automobili Lamborghini, June 1934, Dr. Ferdinand Porsche SEAT, Škoda Auto and heavy agreed to create the “People’s Car” goods vehicle manufacturer Scania for Hitler’s mother. AB. The Supervisory Board of Prototypes of the car called the Volkswagen Aktiengesellschaft “KdF-Wagen” (German: Kraft durch (VAG) has endorsed the creation Freude - “strength through joy”), of an integrated automotive group appeared from 1936 onwards (the with Porsche under the leadership of first cars had been produced in Volkswagen. Stuttgart. On 28 May 1937. Adolf Hitler had a keen interest in DR. FERDINAND PORSCHE cars even though he did not like to drive, as he was especially inspired by the American automotive giant Henry Ford, who Hitler referred to as Heinrich Ford.
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The Concept of Vehicle Design for Chinese Marketing
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