SUTPHIN BOULEVARD – JAMAICA, NEW YORK. HOME TO ONE OF THE NATION’S BUSIEST TRANSPORTATION HUBS, SUTPHIN BLVD. BUSINESS IMPROVEMENT DISTRICT (BID) IS A NOT-FOR-PROFIT ORGANIZATION MANAGED BY THE SUTPHIN BLVD. DISTRICT MANAGEMENT ASSOCIATION, INC., TO REPRESENT THE INTERESTS OF 134 RETAILERS AND 39 PROPERTIES OWNERS ON SUTPHIN BLVD. BETWEEN HILLSIDE AND 94TH AVENUES. FINANCED BY A SPECIAL TAX ASSESSMENT PAID BY PROPERTY OWNERS IN THE DISTRICT, THE BID DELIVERS SUPPLEMENTAL PUBLIC SAFETY, SANITATION, MARKETING, BUSINESS SUPPORT, RETAIL ATTRACTION, AND HOLIDAY LIGHTING SERVICES TO THE DISTRICT ON AN ANNUAL BASIS.

www.SutphinBlvdBID.org 2014 ANNUAL REPORT LETTER FROM THE EXECUTIVE DIRECTOR

With new retail attraction initiatives and commercial SUTPHIN BLVD BUSINESS development in downtown Jamaica, Sutphin Boulevard is IMPROVEMENT DISTRICT TABLE OF CONTENTS on the cusp of reformation. Property owners are investing 89-00 Sutphin Boulevard, in their retail establishments and the BID has enhanced its Suite 204C, level of services through its FIRST assessment increase Jamaica, NY 11435 01 Signed letter from the Executive Director since its inception. www.SutphinBlvdBID.org 02 FY14 Services Our goals through the assessment increase: (1) Enhance [email protected] 03 Sanitation sanitation services, (2) Tackle security concerns, (3) Improve the aesthetic appearance of the district, and (4) 04 Marketing Diversify our retail mix. 05 Retail Attraction Through a $20,000 grant received from the Department 06 Community of Small Business Services, the BID was able to conduct 07 Assessment Increase & Bill signing a consumer survey to assess the needs of its target market. The results indicated that retail operators in with Mayor Bloomberg downtown Jamaica are losing $2.5 billion annually in 08 Looking Forward – Fiscal Year 2015 consumer spending to outside competitors. With an average household income of $62,500, 260,000 daily Honoree 09 visitors, 158,000 workers and, 108,502 residents that live 10 Interim Chair within 1 mile of downtown Jamaica, we have 2.5 billion reasons to shift our unmet demand into potential earnings 2014-2015 Officers Slate 11 for our retail establishments. 12 2014-2015 Directors Slate Bottom line – Good investments yield financial profits! Financials 13 Jamaica has a bustling downtown, a robust community 14 Photos and is a destination service hub. Better quality goods and services, heightened awareness of the district, added Highlights 15 programming, cleaner and safer streets, and facades with 16 Board & Staff curb appeal indicate an environment conducive to meeting the retail needs of consumers, and, inevitably will translate Members 17 into increased financial performance. 18 Sponsors & Community Partners Sutphin Boulevard BID is 10 years in the making. Our potential is endless. Let’s capitalize on our assets and make smart investments to ensure future success. We need your voice. Join us as we strategize to make our district flourish. We look forward to your participation. Thank you for being a part of our team!

Sincerely,

Ms. Simone Louise Price FY’14 SERVICES

PEDESTRIANS 2055 ASSISTED

DISTRICT PUBLIC SAFETY PATROL WAS PROVIDED BY 281 1304 INCIDENTS BILLS AND THE OF GRAFFITI STICKERS MON. THROUGH FRI. WERE WERE 7AM TO 3PM. REMOVED REMOVED

106 SANITATION Block by Block provides sanitation services to the BID seven days a week, THE BID HOURS 9419 OF SNOW TRASH BAGS Monday through Saturday, 7:30am – 7:00pm and Sunday, 9:00am – 6:00pm. CREATED AND Crew members service 27 litter and 18 recycling baskets daily and collaborate DISTRIBUTED A WERE USED REMOVAL with the NYC Department of Sanitation’s 12th District to remove trash bags BI-ANNUAL from the district on a weekly basis NEWSLETTER WERE CONDUCTED 1503 TRASH RECEPTACLES SANITATION SERVICES INCLUDE WERE • Cleaning and sweeping sidewalks and gutters CLEANED • Emptying garbage containers and replacing liners • Maintaining trees and tree pit areas (including tree pruning) A “WELCOME TO SUTPHIN BLVD” SIGN GREETED VISITORS AT THE • Removing graffiti, stickers, and illegally placed posters NORTH AND SOUTH END OF THE 361566 from private and public fixtures/facilities DISTRICT DURING THE CHRISTMAS LBS. OF • Conditions reporting HOLIDAY SEASON. TRASH WERE • Removing snow and ice from crosswalks and the COLLECTED areas surrounding public telephones and bus shelters.

RETAIL IMPROVEMENT GUIDE

This “how-to” improve your business guide offers 4 simple MARKETING methods for retailers to increase their sales. The recommendations in the guide were derived from the results of an earlier consumer survey. We’ve condensed the survey results and made it easy for our retailers to understand. This guide urges readers to know their target market and how listening to what their consumers value can yield approximately $3 billion in sales, which is currently being lost to outside competition.

BRANDING GUIDE

This document serves as a guide in using the various elements that make up the graphic identity of the Sutphin Blvd. BID and the rules that support them, for their combined, consistent usage across all applications. At its most basic level, the branding guide establishes the logo, typeface and colors of the BID’s brand. Our branding guide has helped graphic designers develop marketing materials that are MAP & DISTRICT GUIDE MAP AND DISTRICT GUIDES consistent to the BID’s brand and identity. CAN BE FOUND AT THE This publication includes an area map of the FOLLOWING LOCATIONS: district along with the names address and The Sutphin Blvd. BID launched telephone number of every retailer in the Information kiosks on WEBSITE REVAMP 1. its new website on Wednesday, Sutphin Blvd BID. The guide identifies public plazas, free Wi-Fi and available parking in at March 26, 2014. The website the area. Directions to both the 2. Jamaica Market on features everything from upcoming Supreme and Civil Courthouses are discussed Jamaica Avenue events to how businesses can Long Island Railroad in the guide. 3. maximize the services that we station on Sutphin Blvd. provide for their growing business. at Archer Avenue 4. Supreme and Civil Visitors can sign up for the BID’s Courthouses on newsletters, special offers, Sutphin Blvd. workshops and more. 5. Sutphin Blvd. BID’s main office Visit us at 6. Resort World Casino SutphinBlvdBID.org Shuttle bus station to be a part of the ongoing on Sutphin Blvd. Sutphin Blvd. BID experience.

FAÇADE IMPROVEMENT

The BID recently commenced a 52 commercial retail façade improvement program. With 52 commercial retail establishments in the district, BID merchants incorrectly equate revenue sales and competition with “maximum signage” and “cluttered advertising” – which can be overwhelming to potential shoppers. Moreover, some storefront signs and awnings are dated and/or need to be repaired. Retailers want to maintain their unique identity and character but the lack of a common theme creates visual confusion. Hence, the district is perceived as chaotic, unsafe and lacking quality goods and services.

In late 2013, the BID publicly solicited OUR GOAL… proposals from licensed architects to provide exterior commercial storefront design guidelines and a commercial façade design that will improve the 1. Analyze existing district visual appearance of the Sutphin Blvd. conditions and highlight BID’s commercial corridor. Ronnette violations Riley Architect (RRA) was awarded the contract out of the 14 proposals that RETAIL ATTRACTION were submitted. To date, RRA has: 1] Analyzed the target area and its With three major anchor institutions, infrastructure projects representing $90 existing conditions; 2] Developed million of City, State and Federal investments, a 250 room 4 star hotel and a Improve the quality guidelines that are clear, achievable $425 million mixed-use development project, taking place at 2. recommendations to be implemented in the Sutphin Blvd. BID, downtown Jamaica is on the cusp of a renaissance. of storefronts through by business owners to improve the To leverage these investments, the BID created a retail attraction campaign developing guidelines visual appearance of their storefronts; through the commencement of the following 3 retail attraction programs: 3] Provided recommendations that are in compliance with 3. Provide design concepts rules and regulations; and, 4] created 1. FAÇADE IMPROVEMENT for retailers to choose from a commercial corridor design rendering that the BID will use to execute its plan 2. VISUAL MERCHANDISING that will promote individuality within a recommended to improve storefronts (as a whole) within the district. 3. JAMAICA REVEALED framework for storefront façade improvements

Research suggests that in the shopping industry, you only have 2.5 seconds to capture the attention of a passerby and motivate them to enter a retailer’s store. 4. Create a commercial corridor As a result, the way a storefront looks profoundly influences whether or not a that is inviting, safe and viewed passerby will open a retailer’s door and shop for goods and services. With a goal as a destination that is viable to visually improve retail storefronts and the quality of goods and services being to patronize sold within the district, the Sutphin Blvd. BID promises to be an ongoing econom- ic driver for the greater downtown Jamaica community. VISUAL MERCHANDISING JAMAICA REVEALED

The BID offers a FREE Visual Merchandising program to retailers in the district. Jamaica Revealed was launched Studies commissioned by the Sutphin This program works to enhance the shopping experience on Sutphin Blvd. by in 2012 to help BID property owners Blvd. BID, Jamaica Center BID, Greater creating inviting storefront appearances that make pedestrians feel comfortable secure higher quality tenants, achieve Jamaica Development Corporation, and eager to buy. more competitive rents, diversify and and the NYC Economic Development improve the retail mix in downtown Corporation have verified that there is The program accomplishes this by offering businesses located within the Jamaica. This event brings business a substantial unmet demand for limited district the opportunity to have their storefront windows designed at no cost operators and site selection specialists and full service eateries in downtown by an expert visual merchandiser that the BID has hired. Once enrolled in the together with representatives of Jamaica. The BID and its partners put program, the visual merchandiser works with the retailer to strategically plan, available commercial space to the this data to use by focusing the attention design, and install an eye-catching window display for their store. area. Our marketing and business of its 2nd Jamaica Revealed event, representatives inform program which took place on December 3, 2013, Visual merchandising techniques work to turn the exterior appearance of a attendees on what makes downtown on the unmet dining demand of over storefront into a positive visual image of a business, in part through the design Jamaica an attractive market for retail 260,000 consumers who use downtown of a window display. When done well, visual merchandising announces to operators and showcases private Jamaica on a daily basis. pedestrians what they can expect to find inside a store, attracts them in, and on-and-off-market available commercial ultimately results in increased visits and sales. space in the area.

“ I didn’t think that the program would work! I asked myself: How would improving my window display attract new customers? “ We believe Jamaica Revealed is a unique opportunity for owners My sales increased and retailers to see the huge dining potential in downtown Jamaica. by 70% after my With over a quarter million visitors and only two full-service dining new window display options, there is tremendous opportunity for investors,” was installed. – Simone Price, Executive Director of the Sutphin Boulevard BID Thank you Sutphin Blvd. BID!” “ I left better informed of the development projects happening in

downtown Jamaica. I have influential information that I will bring – Hayat Masudi, back to clients looking for their next urban downtown location, Owner of Sutphin Business Center such as Denny’s.” – Greg Batista, Sabre Real Estate Group JAMAICA PERFORMING ARTS CENTER IN JAMAICA, NY

COMMUNITY Over $7500 was raised for the ADOPT-A-FAMILY program through individual sponsorships and donations. Our most recent Adopt-a-Family celebration took place on Thursday, December Sponsors were business owners, 19, 2013 at the Jamaica Performing Arts Center in Jamaica, NY. Program corporations and community participants were children living in shelters and/or foster care agencies in members. Their generosity was Queens, NY. In 2010, as a response to an overwhelming increase in joblessness an expression of their invaluable and homelessness in downtown Jamaica, the BID suspended its annual holiday service and commitment to the party to support 5 families in need. 2013 marked our 4th annual program downtown Jamaica community. celebration, which now supports over 100 families in need. This event will be remembered by those who attended for years to Program participants received wish list items (clothing, toys and shoes) as come. Sponsors received a thank holiday gifts at the holiday celebration hosted by the BID, which included dinner, you letter, video and photos from a visit from Santa Claus, gift giveaways and a creative movement presentation. the event. A highlight of the celebration was a performance from Mr. Chris, an educational consultant that creates fun learning experiences for children through music and interactive games. The gratitude from program recipients was indescribable and the excitement amongst the children was priceless. THE JAMAICA QUEENS ROYALTY HEALTHY BUSINESS RETAILERS THAT COMPLETE Queens Royalty is a destination marketing program led by the Jamaica Center THE CHALLENGE WILL HAVE CHALLENGE BID that the Sutphin Blvd. BID sponsored to elevate the image of downtown THEIR BUSINESSES: Jamaica through the production and display of positive imagery in the media. The Partnership for a Healthier This program leveraged Jamaica’s history, engaged young people and artists; Queens (The Partnership) is a and, hosted a concert for locals, visitors and office workers. borough-wide coalition of community institutions across Queens working together to make healthy choices 1. Promoted through civic more readily available in the places organizations; where we live, work and play. The Partnership focuses on four key areas: Healthy Eating, Active Living, Tobacco and Alcohol Use.

The BID partnered with The Partnership to work with retailers within the district to take the “Jamaica 2. Receive free decals/signs Healthy Business Challenge.” for their store; This challenge encourages owners of bodegas, restaurants and supermarkets to increase healthier eating options at their retail establishments. The Partnership along with leaders from various community organizations in Jamaica came together through this initiative Receive consultation to provide technical support, materials 3. and support staff to carry out this of product placement in healthy eating project. Retailers their store were given a list of items that they can complete to meet the challenge requirements. At a minimum, participants were requested to make 4 healthy option changes to the foods and beverages that they sell. Receive research on how Challenge items range from: stocking 4. healthier snacks at the cash register to improve relationships with to stocking low-fat milk, in their retail distributors to make it easier establishments. The challenge is for retailers to get healthier scheduled to end June 30, 2014. options to their store. MERCHANT OF THE YEAR AWARD

ASSESSMENT LOOKING FORWARD FISCAL INCREASE YEAR 2015: AT A GLANCE OUR PARTY STRATEGIC PLAN Sutphin Blvd. BID MOMENTS increases its assessment by $75,000. Party Moments opened its doors to commitment to providing quality goods This is the first IMPROVE CLEANLINESS OF DISTRICT Sutphin Boulevard on September and excellent customer service. assessment increase 26, 2012. They are a family owned Their store window display is an since the inception of business that wanted to bring a party example of a visually appearing the BID. supply store that provides customers storefront that we would like other IMPROVE STOREFRONT WINDOW with a personal shopping experience retailers within the district to mimic. Above, Mayor DISPLAYS IN DISTRICT when planning a celebration to the Bloomberg with Simone area. Party Moments has a beautiful Party Moments is not just your regular Price, Executive Director store window display and is always party store. They offering individual of the Sutphin Blvd. BID DECREASE COMMERCIAL RETAIL well maintained. They have a huge consultation for successful party (immediate right) and VACANCY RATE IN DISTRICT selection of party goods, balloons, planning, competitive prices and a fellow BID directors at toys, greeting cards and seasonal great selection of quality party supplies the Bill signing for BID merchandise. Additionally, they that will keep you coming back. They assessment increases specialize in baby showers, weddings, treat everyone that walks through their IMPROVE COMMERCIAL RETAIL at City Hall on Thursday, first communions and personalized doors like family. They look forward to MIX OF DISTRICT December 12, 2013. favors and decorations. helping people with their party needs and making their special occasion a The Sutphin Boulevard BID is pleased moment to remember. INCREASE BOARD MEMBER, to award Party Moments with the RESIDENT AND BUSINESS OWNER Merchant of the Year award for their PARTICIPATION IN BID ACTIVITIES INTERIM CHAIR MS. JOY TOMCHIN

A nationally recognized activist in the In that capacity she spearheaded the 2014 – 2015 OFFICERS SLATE LGBT, women’s and children’s rights start of the Sutphin Blvd. Business movements, Joy joined the Board of Improvement District and served as Joy Tomchin, Chair Directors of the Gay Men’s Health chair for three years. Open, Vice Chair Crisis in 1987, and served as GMHC’s Board President from 1989-1992, co- In 2012, Joy co-founded Public Helen Boddie-Khan, Treasurer founding the Lesbian AIDS Project. In Square Films, a social issues film October of 1990, Joy was appointed and TV production company based Jerome Roberson, Secretary by Mayor David Dinkins to the Board in New York. of the Economic Development Corporation of the City of New York Currently Joy is executive producer and served for four years as the of the documentary, “How to Survive Board’s only openly LGBT member. a Plague” directed by award-winning 2014 – 2015 DIRECTORS SLATE Joy served as the national co-chair journalist David France. As of the Paul Anagnostopoulos, Ana Group LLC of the Gay and Lesbian Victory Fund writing, the 2012 Sundance Selects (1992-1996) and received, among film has received the Gotham Award David Bang, Supreme Court/Court Parking other awards, the Victory Award in for Best Documentary, the New York recognition of her service. She now Film Critics Circle Award for Best Lawrence Bernstein, Jonas Equities, Inc. serves as the Co-Chair of the Sage First Film (Director), the Boston Alix Duroseau, Jr. Law Office of National Leadership Council. Society of Film Critics nod for Best First Film and Best Documentary, Alix Duroseau, Jr. A graduate of Syracuse University (BA and the International Documentary Carla Lalanne, Best Beauty Salon in psychology) and Temple University Association’s Jacqueline Donnet (MA in psychology), she worked Emerging Filmmaker Award, and has Andrew Manshel, Greater Jamaica for some years as a psychologist been nominated for numerous other Development Corporation specializing in vocational counseling awards including an Independent and business consultation. For nearly Spirit Award for Best Documentary. Hussein Munassar, Z&N Hillside, LLC 30 years, she has been a partner in It is on the documentary short list for Vanguard Investors Ltd., a New York an Academy Award, and appears on Jerome Roberson, Port Authority of NY&NJ City real estate firm engaged in the countless “Ten Best of 2012” lists, acquisition, development, renovation, including in Entertainment Weekly. and management of both commercial and residential properties. JOY LIVES IN CHELSEA WITH HER 20-YEAR OLD SON, EVAN

FINANCIALS

FISCAL YEAR 2014 Fiscal Year 2013 Final Projection CONTRACTS (Audited) Fiscal Year 2013 7/1/12 - 6/30/13 7/1/13 - 6/30/14 Sanitation Contract Revenue Block by Block 2929 S. Floyd Street Tax Assessment $177,000.00 $252,000.00 Louisville, KY 40209 Grants $19,084.00 $35,921.86 888 457 2646

Other Contributions $5,900.00 $7,877.90 Holiday Lighting Contract Interest Income $104.00 New York Christmas Lights Corp. Total $202,088.00 $295,799.76 JS Cappelli Erectors Corp. 400 Barretto Street Bronx, New York 10472 Expenses

Personnel $73,750.00 $77,179.29

Total $73,750.00 $77,179.29

Program Expenses Sanitation $70,477.00 $75,033.24 BUDGET BREAKDOWN Holiday Lighting $8,316.00 $3,107.00 Other Programs $595.00 General & Administration

Total $78,793.00 $78,735.24 Sanitation Holiday Lighting Administrative Support Marketing Office $19,257.00 $23,332.71 Retail Development Marketing & Special Events $30,313.00 $5,129.00 Community Outreach Other Professional Fees $6,010.00 $52,641.23 Travel & Meetings $1,296.00 $1,164.66 Insurance $2,446.00 $2,023.89

Total $59,322.00 $84,291.49

Total Expenses $211,865.00 $240,206.02 Net Income -$9,777.00 $55,593.74 HIGHLIGHTS PAGE HERE BID Highlights (These are the documents that should be included in the highlights section, in this order) a. Avenue NYC award b. Coro letter c. Queens Royalty press - Website Celebrates Jamaica – Title: Jamaica residents, culture featured as “unsung greats” d. Jamaica Revealed As Restaurant Hotspot e. Adopt a family newspaper articles f. Thank you letters from adopt a family program and shelter BOARD & STAFF

BOARD STATUTORY DIRECTORS CONTRACTORS OFFICERS Hon. Bill DeBlasio* Carin Cardone Keith Wynn Joy Tomchin Mayor, the City of New York Regional Vice President Interim Operations Manager Vanguard Investors, LTD Represented by New York Downtown Jamaica Interim Chairman Hon. Maria Torres - Springer Block by Block (BBB) Block By Block (BBB) Commissioner, NYC Department Open of Small Business Services Pedro Colon Debbie J. Schoenfeld, CPA Vice Chair Operations Manager Janover, LLC Hon. Scott Stringer* Downtown Jamaica Helen Boddie – Khan Comptroller, the City of New York Block By Block (BBB) John Capelli Capital One Bank New York Christmas Treasurer Hon. Melinda Katz* Holiday Lights President, the Borough of Queens Jerome Roberson Port Authority of New York and Hon. I. Daneek Miller* MEMBERS New Jersey (PANYNJ) The Council of the Courthouse Square Realty Co. LP | ACHS Management Corporation Secretary City of New York, District 27 Tolis Property Associates LLC | Rik Hen Realty Corp | N and N Realty Corp 9104 Sutphin LLC | Park Nochin | Thanasules John | Radin Enterprises L PROPERTY OWNERS Hon. Rory Lancman* Jonas Equities Inc. | Arbern Rlty Co. | 90-71 Sutphin Boulevard Realty Corp Sami Atallah The Council of the City of New 90-69 Sutphin Blvd Corp. | Titan Willard LLC. | 90 65 Sutphin Blvd Realty Corp Kharag Pawnbrokers, Inc. York, District 24 90 63 Sutphin Blvd Realty Corp | 90 59 Sutphin Realty | 90 59 Sutphin Realty LLC 93-43 Sutphin LLC | 9343 Sutphin LLC | Sutphin Airtrain Re | 93-01 Sutphin Blvd David Bang Yvonne Reddick* Land Company LLC | DCAS | New York State Owned | 90 65 Sutphin Blvd Realty Corp Supreme Court/Court Parking Non-voting member MTA/LIRR | Sami Atallah | Old Windsor Management | Gem Financial Services District Manager, Community Peter Olin | Tae J Yoon | North Fork Bank | David Bloom | Bob Maus | 21 Front Corp Lawrence Bernstein Board 12 Zakon Realty LLC | Ipiros Properties Inc. C/O Blackman | 88 Carlton Associates Jonas Equities, Inc. Z&N Hillside/Sutphin LLC | 87-74 Realty Corp | 87-80 Sutphin Bl Prop Cp *Serving ex-officio 87-82 Sutphin Blvd LLC | Estate of James J. Mannix | Share Equities Corp Domenick Catalano 87-74 Realty Corp. STAFF: Simone Price, Executive Director Robin Eshaghpour Sutphin Properties, LLC

Hussein Munassar Z&N Hillside, LLC SPONSORS

ADOPT A FAMILY SPONSORS Cookies Kids Vanguard Investors Hussein Munassar Cash in a flash The Gap Factory Outlet Alex Barber Shop Jason Chiusano Greater Jamaica Rob MacKay Development Corporation RETAIL ATTRACTION Build-a-Bear SPONSORS Bobbi Brown The Department of Small Business Services The Best Beauty Salon Capital One Bank Greater Jamaica Development Corporation Well Being Fish & Deli NSA Supermarket Jamaica Center Business Improvement District Carlisle Towery Jamaica Center BID NYC Business Solutions Center, Queens Center City Rib The BID gives special recognition to the Sangria Tapas Bar and Restaurant Greater Jamaica Development Corporation for MAP & DISTRICT GUIDE donating their facilities, services and supplies Law Office of SPONSORS year round to our programs and events. Alix Duroseau, Jr., Esq. Resorts World Casino Ben Arnon The Department of Small Buddha’s Barber Shop Business Services Gem Pawnbrokers For questions regarding information found in this report, please contact: Jamaica Center for Arts and COMMUNITY PARTNER Learning/Jamaica Performing Simone Price The Greater Jamaica Executive Director Arts Center (JCAL/JPAC) Development Corporation Sutphin Boulevard BID 89-00 Sutphin Boulevard, Suite 204c Alston & Bird LLP Jamaica, New York 11435 Shepherd Baum (718) 291-2110 [email protected] Malikka Karteron www.sutphinblvdbid.org