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Sutphin Boulevard – Jamaica, New York

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Sutphin Boulevard – Jamaica, New York SUTPHIN BOULEVARD – JAMAICA, NEW YORK. HOME TO ONE OF THE NATION’S BUSIEST TRANSPORTATION HUBS, SUTPHIN BLVD. BUSINESS IMPROVEMENT DISTRICT (BID) IS A NOT-FOR-PROFIT ORGANIZATION MANAGED BY THE SUTPHIN BLVD. DISTRICT MANAGEMENT ASSOCIATION, INC., TO REPRESENT THE INTERESTS OF 134 RETAILERS AND 39 PROPERTIES OWNERS ON SUTPHIN BLVD. BETWEEN HILLSIDE AND 94TH AVENUES. FINANCED BY A SPECIAL TAX ASSESSMENT PAID BY PROPERTY OWNERS IN THE DISTRICT, THE BID DELIVERS SUPPLEMENTAL PUBLIC SAFETY, SANITATION, MARKETING, BUSINESS SUPPORT, RETAIL ATTRACTION, AND HOLIDAY LIGHTING SERVICES TO THE DISTRICT ON AN ANNUAL BASIS. www.SutphinBlvdBID.org 2014 ANNUAL REPORT LETTER FROM THE EXECUTIVE DIRECTOR With new retail attraction initiatives and commercial SUTPHIN BLVD BUSINESS development in downtown Jamaica, Sutphin Boulevard is IMPROVEMENT DISTRICT TABLE OF CONTENTS on the cusp of reformation. Property owners are investing 89-00 Sutphin Boulevard, in their retail establishments and the BID has enhanced its Suite 204C, level of services through its FIRST assessment increase Jamaica, NY 11435 01 Signed letter from the Executive Director since its inception. www.SutphinBlvdBID.org 02 FY14 Services Our goals through the assessment increase: (1) Enhance [email protected] 03 Sanitation sanitation services, (2) Tackle security concerns, (3) Improve the aesthetic appearance of the district, and (4) 04 Marketing Diversify our retail mix. 05 Retail Attraction Through a $20,000 grant received from the Department 06 Community of Small Business Services, the BID was able to conduct 07 Assessment Increase & Bill signing a consumer survey to assess the needs of its target market. The results indicated that retail operators in with Mayor Bloomberg downtown Jamaica are losing $2.5 billion annually in 08 Looking Forward – Fiscal Year 2015 consumer spending to outside competitors. With an average household income of $62,500, 260,000 daily Honoree 09 visitors, 158,000 workers and, 108,502 residents that live 10 Interim Chair within 1 mile of downtown Jamaica, we have 2.5 billion reasons to shift our unmet demand into potential earnings 2014-2015 Officers Slate 11 for our retail establishments. 12 2014-2015 Directors Slate Bottom line – Good investments yield financial profits! Financials 13 Jamaica has a bustling downtown, a robust community 14 Photos and is a destination service hub. Better quality goods and services, heightened awareness of the district, added Highlights 15 programming, cleaner and safer streets, and facades with 16 Board & Staff curb appeal indicate an environment conducive to meeting the retail needs of consumers, and, inevitably will translate Members 17 into increased financial performance. 18 Sponsors & Community Partners Sutphin Boulevard BID is 10 years in the making. Our potential is endless. Let’s capitalize on our assets and make smart investments to ensure future success. We need your voice. Join us as we strategize to make our district flourish. We look forward to your participation. Thank you for being a part of our team! Sincerely, Ms. Simone Louise Price FY’14 SERVICES PEDESTRIANS 2055 ASSISTED DISTRICT PUBLIC SAFETY PATROL WAS PROVIDED BY 281 1304 INCIDENTS BILLS AND THE OF GRAFFITI STICKERS MON. THROUGH FRI. WERE WERE 7AM TO 3PM. REMOVED REMOVED 106 SANITATION Block by Block provides sanitation services to the BID seven days a week, THE BID HOURS 9419 OF SNOW TRASH BAGS Monday through Saturday, 7:30am – 7:00pm and Sunday, 9:00am – 6:00pm. CREATED AND Crew members service 27 litter and 18 recycling baskets daily and collaborate DISTRIBUTED A WERE USED REMOVAL with the NYC Department of Sanitation’s 12th District to remove trash bags BI-ANNUAL from the district on a weekly basis NEWSLETTER WERE CONDUCTED 1503 TRASH RECEPTACLES SANITATION SERVICES INCLUDE WERE • Cleaning and sweeping sidewalks and gutters CLEANED • Emptying garbage containers and replacing liners • Maintaining trees and tree pit areas (including tree pruning) A “WELCOME TO SUTPHIN BLVD” SIGN GREETED VISITORS AT THE • Removing graffiti, stickers, and illegally placed posters NORTH AND SOUTH END OF THE 361566 from private and public fixtures/facilities DISTRICT DURING THE CHRISTMAS LBS. OF • Conditions reporting HOLIDAY SEASON. TRASH WERE • Removing snow and ice from crosswalks and the COLLECTED areas surrounding public telephones and bus shelters. RETAIL IMPROVEMENT GUIDE This “how-to” improve your business guide offers 4 simple MARKETING methods for retailers to increase their sales. The recommendations in the guide were derived from the results of an earlier consumer survey. We’ve condensed the survey results and made it easy for our retailers to understand. This guide urges readers to know their target market and how listening to what their consumers value can yield approximately $3 billion in sales, which is currently being lost to outside competition. BRANDING GUIDE This document serves as a guide in using the various elements that make up the graphic identity of the Sutphin Blvd. BID and the rules that support them, for their combined, consistent usage across all applications. At its most basic level, the branding guide establishes the logo, typeface and colors of the BID’s brand. Our branding guide has helped graphic designers develop marketing materials that are MAP & DISTRICT GUIDE MAP AND DISTRICT GUIDES consistent to the BID’s brand and identity. CAN BE FOUND AT THE This publication includes an area map of the FOLLOWING LOCATIONS: district along with the names address and The Sutphin Blvd. BID launched telephone number of every retailer in the Information kiosks on WEBSITE REVAMP 1. its new website on Wednesday, Sutphin Blvd BID. The guide identifies public Jamaica Avenue plazas, free Wi-Fi and available parking in at Parsons Boulevard March 26, 2014. The website the area. Directions to both the Queens 2. Jamaica Market on features everything from upcoming Supreme and Civil Courthouses are discussed Jamaica Avenue events to how businesses can Long Island Railroad in the guide. 3. maximize the services that we station on Sutphin Blvd. provide for their growing business. at Archer Avenue 4. Supreme and Civil Visitors can sign up for the BID’s Courthouses on newsletters, special offers, Sutphin Blvd. workshops and more. 5. Sutphin Blvd. BID’s main office Visit us at 6. Resort World Casino SutphinBlvdBID.org Shuttle bus station to be a part of the ongoing on Sutphin Blvd. Sutphin Blvd. BID experience. FAÇADE IMPROVEMENT The BID recently commenced a 52 commercial retail façade improvement program. With 52 commercial retail establishments in the district, BID merchants incorrectly equate revenue sales and competition with “maximum signage” and “cluttered advertising” – which can be overwhelming to potential shoppers. Moreover, some storefront signs and awnings are dated and/or need to be repaired. Retailers want to maintain their unique identity and character but the lack of a common theme creates visual confusion. Hence, the district is perceived as chaotic, unsafe and lacking quality goods and services. In late 2013, the BID publicly solicited OUR GOAL… proposals from licensed architects to provide exterior commercial storefront design guidelines and a commercial façade design that will improve the 1. Analyze existing district visual appearance of the Sutphin Blvd. conditions and highlight BID’s commercial corridor. Ronnette violations Riley Architect (RRA) was awarded the contract out of the 14 proposals that RETAIL ATTRACTION were submitted. To date, RRA has: 1] Analyzed the target area and its With three major anchor institutions, infrastructure projects representing $90 existing conditions; 2] Developed million of City, State and Federal investments, a 250 room 4 star hotel and a Improve the quality guidelines that are clear, achievable $425 million mixed-use development project, taking place at Jamaica Station 2. recommendations to be implemented in the Sutphin Blvd. BID, downtown Jamaica is on the cusp of a renaissance. of storefronts through by business owners to improve the To leverage these investments, the BID created a retail attraction campaign developing guidelines visual appearance of their storefronts; through the commencement of the following 3 retail attraction programs: 3] Provided recommendations that are in compliance with New York City 3. Provide design concepts rules and regulations; and, 4] created 1. FAÇADE IMPROVEMENT for retailers to choose from a commercial corridor design rendering that the BID will use to execute its plan 2. VISUAL MERCHANDISING that will promote individuality within a recommended to improve storefronts (as a whole) within the district. 3. JAMAICA REVEALED framework for storefront façade improvements Research suggests that in the shopping industry, you only have 2.5 seconds to capture the attention of a passerby and motivate them to enter a retailer’s store. 4. Create a commercial corridor As a result, the way a storefront looks profoundly influences whether or not a that is inviting, safe and viewed passerby will open a retailer’s door and shop for goods and services. With a goal as a destination that is viable to visually improve retail storefronts and the quality of goods and services being to patronize sold within the district, the Sutphin Blvd. BID promises to be an ongoing econom- ic driver for the greater downtown Jamaica community. VISUAL MERCHANDISING JAMAICA REVEALED The BID offers a FREE Visual Merchandising program to retailers in the district. Jamaica Revealed was launched Studies commissioned
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