For Release Wednesday, July 27, 2011

Enhanced 2012 SRX to Hit Showrooms in August

New 3.6L V6 boosts power with ECO mode for efficient driving SRX Retail sales up 33.4 per cent, with a 3.4 point segment share increase in 2011

OSHAWA – The Cadillac SRX, a fast-rising favourite among midsize luxury crossovers, receives a significant upgrade for the 2012 model year starting in August. A new 308- horsepower 3.6L direct-injected V6 engine gives SRX the most standard power in its class, and includes a driver-selectable ECO Mode for optimal fuel efficiency.

While gaining substantial horsepower, the new LFX engine delivers good fuel efficiency to because of its mass-efficient design and the ECO Mode, which sets revised shift points in the 6-speed HydraMatic automatic to maximize efficiency.

The 2012 SRX carries a standard price of $42,000(MSRP). Other upgrades and changes in the SRX for 2012 include standard Bluetooth on all models, an optional heated steering , a xenon Blue Metallic exterior paint option that will be available in fall 2011, an all- ebony interior option with contrasting stitching, and a new 20-inch wheel finish option.

“The crossover category is an important segment in the luxury market and we’re taking the already successful SRX even further with enhancements for 2012,” said Marc Comeau, vice president of marketing for Cadillac in Canada. “SRX has performed very well globally and here in Canada we have seen 18 consecutive months of sales growth. We expect the 2012 model to continue that trend.”

SRX retail sales are up 33.4 per cent in 2011, gaining 3.4 share points this year.

SRX features an advanced All Wheel Drive system with electronic limited slip rear differential that distributes power front-to-rear, and also can move power across the rear axle based on driving conditions and traction. The chassis includes Adaptive Real-Time damping technology for excellent ride control. Rainsense automatic windshield wipers connect to the braking system, enabling the brakes to conduct slight periodic calliper applications, keeping rotors dry for optimal stopping power in wet conditions.

SRX includes HID headlamps with Adaptive Forward Lighting, Bose 5.1 surround sound with navigation, a full-color LCD Driver Info Centre, and a rear-view camera system. OnStar is standard and features OnStar RemoteLink mobile app, Stolen Vehicle Assistance and one year of Directions and Connections service.

The SRX is an Insurance Institute for Highway Safety (IIHS) 2011 Top Safety Pick and provides advanced occupant protection and crash avoidance safety systems.

About Cadillac in Canada

Cadillac has been a luxury automotive manufacturer since 1902 and has a prestigious history of safety and technology innovation. This legacy continues today as Cadillac engineers and builds technologically advanced, dramatically styled vehicles with a reputation for luxury, performance and quality. More information on Cadillac can be found at www.cadillac.ca.

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