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Color Marketing Group North American Color Forecast

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Color Marketing Group North American Color Forecast Color Marketing Group North American Color Forecast About Color Marketing Group • Color Marketing Group is an international association of color design professionals and a forum for the exchange of all things color. • Members represent a broad spectrum of designers, manufacturers, marketers, color scientists, educators, and artists. • Color Marketing Group members come together to interpret, create, forecast, and select colors at workshops around the world. • Future color and design trends are identified by the CMG members. The color information is interpreted across industries to provide color forecasts for manufactured goods. Color Marketing Group North American Color Forecast About the future color selection process for North America • Color Marketing Group provides a form for members to fill out to identify cultural trends and select colors they predict will come from these influences. • In a year there are nine workshops across North America. • In November at the Color Marketing Group World Summit this information in complied and members from North America select three major cultural trends and sixteen future colors. • US Vinyl Wallcovering is a member of the Color Marketing Group and participates in the world color summits. The color forecasts are referenced when selecting colors for our wallcoverings and digital murals. • This presentation is a summary of the selected major cultural trends and the sixteen selected colors as determined at the 2019 Color Marketing Group World Summit. CMG North American Color Forecast F&H 12-0304 TPX F&H 15-1315 TPX F&H 17-1210 TPX F&H 14-4311 TPX F&H 13-0939 TPX F&H 17-1342 TPX F&H 18-3834 TPX F&H 19-3952 TPX F&H 16-1334 TPX F&H 18-1454 TPX F&H 19-1652 TPX F&H 15-0146 TPX F&H 17-0836 TPX F&H 17-1224 TPX F&H 19-1322 TPX F&H 19-4110 TPX Color Story 1: Beautiful Waste “The world of waste will change. The concept of sustainability is not just a process about us; it is about everything around us. Sustainability needs to become an overarching core belief that includes the cost of bringing the world’s foods to our tables, ensuring respect for all living creatures, and reconsidering the product life circle to include beyond “end-use.” Waste is part of life and shouldn’t be wasted. We have to use all of what we consume.” CMG North American Report F&H 12-0304 TPX F&H 16-1334 TPX F&H 14-4311 TPX F&H 18-1454 TPX F&H 15-0146 TPX F&H 19-4110 TPX F&H 17-1210 TPX F&H 12-0304 TPX “A warm off-white that knows no time and has the ability to adapt to its surroundings. As subtle as dust floating through a beam of light, it becomes self-aware as a color that can visually caress a moment in time, a piece of art, or a simple accessory.” CMG North American Report Otus sandbar F&H 16-1334 TPX “Beige emerges as a statement of color beauty. It represents the ideal endgame of recycling and sustainability but is also inspiring in its simplicity. A classic beige with a subtle red influence, it is grounded and moves beyond being a background color to a fresh, renewed appeal.” CMG North American Report Cicero taupe Cicero F&H 19-4110 TPX “Dig deep and you will find the newness that resides under the waste. A dark blue influenced by green, it is inspired by the depths of trash heaps, and our inner selves, to create beauty from whatever we find, wherever we find it. “ CMG North American Report Grafton teal F&H 18-1454 TPX “No longer a color of decay, this deep orange is an impetus for inspiration and change. Its warmth tells a story of the passage of time with an optimistic twist as the color is used for imagination and creativity.” CMG North American Report Rashul Ruby Satire storm red Apricity tangelo Resonate pumpkin F&H 14-4311 TPX Corydalis Blue “This emerging color will offer a cleansing breath. It will overcome any sense of steamy deterioration to redefine this pale blue as a color full of positivity and light.” CMG North American Report Tia shadow Tia F&H 15-0146 TPX “This is a bold, fearless green that is as exciting as an element for reclaimed art as it is a fashion fix. A bright green infused with yellow, it draws attention no matter where it appears as an inspirational green of creativity and energy.” CMG North American Report Satire sage “Agate” USV mural art F&H 17-1210 TPX “Gathered along the coastline, this warm grey has increased in value based on its appeal and natural beauty. Prized for sculpture as well as furnishings, beach wood is nature’s beautiful waste.” CMG North American Report Kami smoke Color Story 2: Commit-Less “Living in a relentless world of political unrest, unsettled economies, and daily uncertainty for so many years has driven us to become a commitment-phobic nation. With no clear vision of what our long-term future will be, we live in fear of the unknown. What started with renting the new Badgley Mischka dress for a big event has now evolved into a movement to accept the non- permanence of things. Like a short-term snap chat story, these heavy subscription formats allow the freedom to take risks with little fear of failure.” CMG North American Report F&H 13-0939 TPX F&H 17-1224 TPX F&H 19-1652 TPX F&H 19-1322 TPX F&H 19-3952 TPX F&H 13-0939 TPX This hue is a symbol of the freedom afforded by our current nomadic lifestyles, allowing us to constantly seek new experiences. A transitional yellow bringing in warm subtle orange tones that can be used as a soothing color or make a big bold statement. CMG North American Report Akio Sissal “Circles #LIT400” Steve Litvak mural F&H 17-1224 TPX “Mid-toned, orange-influenced brown represents the human connection to the earth, and each other. A tactile brown that is rugged, stands up to strong usability in the rental world, while still being touched by many humans.“ CMG North American Report Kappa Taupe F&H 19-1322 TPX “We no longer wish to be tethered to time or acquisitions, or at least we‘d like to give that a try. A shadowed red- blue color transitions our previous notions of linear time and what we possess with a sense of strength and resolve.” CMG North American Report Sato merlot F&H 19-1652 TPX “A rich, empowered red that evokes the feeling of luxury cars and materials. This color provides a sense of security in our uncertain world.” CMG North American Report Oscilent citrine Alto brick Resonate berry Dynasty sangria F&H 19-3952 TPX “This complex, red-based blue calms our fears of the unknown. A hue that illustrates changes in consumerism, allowing for unlimited changes, while benefiting the greater good with less waste.” CMG North American Report Oscilent majestic Color Story 3: TimeWarp “New evolving technology in artificial lighting and super-fast 5G networks will enable us to operate as our chronotype was meant to. By aligning work schedules with our natural circadian rhythms our health will improve overall. TimeWarp businesses are requesting their workforces to work when we are most productive and creative, whether morning bird or night owl. The standard 9 to 5 workweek is becoming a thing of the past and will require a cultural shift.” CMG North American Report F&H 18-3834 TPX F&H 17-1342 TPX F&H 15-1315 TPX F&H 17-0836 TPX F&H 18-3834 TPX “We are untethered yet connected. A magical purple- blue inspired by the light of all the universe and Time Warped working hours. Its meditative powers empower innovative solutions.” CMG North American Report Grafton iris F&H 17-1342 TPX “This warm, shaded yellow-red is an artful symbol of our life- balance created by officeless, unplugged, coworking. It pairs well with shaded greens and earthy pinks and warm yellow golds. “ CMG North American Report Emati amber F&H 15-1315 TPX ”The way forward: balance is the means: well-being is the result. The destination is the same, but the path is different. Our need to find inner peace and tranquility in everyday life is stronger than ever. This is a complex grayed yellow-red with a gentle mood.” CMG North American Report Okapi sandbar F&H 17-0836 TPX “An organic yellow based green representative of the bridge between artificial and natural realities. This evokes creative thought processes and accountability. “ CMG North American Report Bourree picholine Bourree moss .
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