Marketing Group North American Color Forecast

About Color Marketing Group

• Color Marketing Group is an international association of color design professionals and a forum for the exchange of all things color.

• Members represent a broad spectrum of designers, manufacturers, marketers, color scientists, educators, and artists.

• Color Marketing Group members come together to interpret, create, forecast, and select at workshops around the world.

• Future color and design trends are identified by the CMG members. The color information is interpreted across industries to provide color forecasts for manufactured goods. Color Marketing Group North American Color Forecast

About the future color selection process for North America

• Color Marketing Group provides a form for members to fill out to identify cultural trends and select colors they predict will come from these influences.

• In a year there are nine workshops across North America.

• In November at the Color Marketing Group World Summit this information in complied and members from North America select three major cultural trends and sixteen future colors.

• US Vinyl Wallcovering is a member of the Color Marketing Group and participates in the world color summits. The color forecasts are referenced when selecting colors for our wallcoverings and digital murals.

• This presentation is a summary of the selected major cultural trends and the sixteen selected colors as determined at the 2019 Color Marketing Group World Summit. CMG North American Color Forecast F&H 12-0304 TPX F&H 15-1315 TPX F&H 17-1210 TPX F&H 14-4311 TPX

F&H 13-0939 TPX F&H 17-1342 TPX F&H 18-3834 TPX F&H 19-3952 TPX

F&H 16-1334 TPX F&H 18-1454 TPX F&H 19-1652 TPX F&H 15-0146 TPX

F&H 17-0836 TPX F&H 17-1224 TPX F&H 19-1322 TPX F&H 19-4110 TPX Color Story 1: Beautiful Waste “The world of waste will change. The concept of sustainability is not just a process about us; it is about everything around us. Sustainability needs to become an overarching core belief that includes the cost of bringing the world’s foods to our tables, ensuring respect for all living creatures, and reconsidering the product life circle to include beyond “end-use.” Waste is part of life and shouldn’t be wasted. We have to use all of what we consume.” CMG North American Report

F&H 12-0304 TPX

F&H 16-1334 TPX F&H 14-4311 TPX

F&H 18-1454 TPX F&H 15-0146 TPX

F&H 19-4110 TPX F&H 17-1210 TPX CMG North American Report a simpleaccessory.” moment intime, art, apieceof or color thatcanvisuallycaress a , itbecomesself-aware asa dust floatingthrough abeam of to itssurroundings. As subtleas time andhastheabilitytoadapt “ F&H 12-0304TPX A warmoff- thatknowsno

Otus sandbar CMG North American Report appeal.” background colortoafresh, renewed and movesbeyondbeinga subtle influence, itisgrounded its simplicity. A classic witha sustainability butisalsoinspiringin recycling and endgame of color beauty. Itrepresents theideal “Beige emerges asastatementof F&H 16-1334TPX

Cicero taupe CMG North American Report wherever we findit. “ from whatever wefind, inner selves, tocreate beauty trash heaps,depths of andour by , itisinspired bythe waste. A darkblueinfluenced newness thatresides under the “Dig deepandyouwillfindthe F&H 19-4110TPX

Grafton CMG North American Report and imagination creativity.” for used is color the as twist optimistic an with time of passage the of story a tells for warmth impetus Its change. and an inspiration is this decay, deep of color a longer “No F&H 18-1454TPX Satire red storm

Rashul Apricity tangelo Resonate pumpkin CMG North American Report a as positivityandlight.”color fullof pale this redefine to deterioration steamy of sense any overcome will It breath. cleansing a offer will color emerging “This Corydalis Blue F&H 14-4311TPX

Tia shadow F&H 15-0146 TPX

“This is a bold, fearless green that is as exciting as an element for reclaimed art as it is a fashion fix. A bright green infused with , it draws attention no matter where it appears as an inspirational green of creativity and energy.”

CMG North American Report

Satire sage “Agate” USV mural art CMG North American Report waste.” beach wood isnature’s beautiful sculpture as wellasfurnishings, natural beauty. Prized for value basedonitsappeal and this warmgrey hasincreased in “Gathered along thecoastline, F&H 17-1210TPX

Kami smoke Color Story 2: Commit-Less “Living in a relentless world of political unrest, unsettled economies, and daily uncertainty for so many years has driven us to become a commitment-phobic nation. With no clear vision of what our long-term future will be, we live in fear of the unknown. What started with renting the new Badgley Mischka dress for a big event has now evolved into a movement to accept the non- permanence of things. Like a short-term snap chat story, these heavy subscription formats allow the freedom to take risks with little fear of failure.” CMG North American Report

F&H 13-0939 TPX

F&H 17-1224 TPX F&H 19-1652 TPX

F&H 19-1322 TPX F&H 19-3952 TPX F&H 13-0939 TPX This is a symbol of the freedom afforded by our current nomadic lifestyles, allowing us to constantly seek new experiences. A transitional yellow bringing in warm subtle orange tones that can be used as a soothing color or make a big bold statement.

CMG North American Report Akio Sissal

“Circles #LIT400” Steve Litvak mural CMG North American Report humans still beingtouchedbymany usability intherental world, while rugged, standsuptostrong other. A tactilebrown that is connection totheearth, andeach represents thehuman “Mid-toned, orange-influenced F&H 17-1224TPX .“

Kappa Taupe CMG North American Report and resolve.” strength possess withasenseof linear timeandwhatwe of transitions our previous notions try. A shadowedred- bluecolor or atleast we‘d like togivethata tethered to timeoracquisitions, nolongerwishtobe “We F&H 19-1322TPX

Sato merlot F&H 19-1652 TPX

“A rich, empowered red that evokes the feeling of luxury cars and materials. This color provides a sense of security in our uncertain world.”

CMG North American Report

Oscilent citrine

Alto brick Resonate berry Dynasty sangria F&H 19-3952TPX CMG North American Report less waste.” benefiting thegreater goodwith unlimited changes, while consumerism, allowingfor hue thatillustrates changesin theunknown.calms ourfears of A complex,“This red-based blue

Oscilent majestic Color Story 3: TimeWarp “New evolving technology in artificial and super-fast 5G networks will enable us to operate as our chronotype was meant to. By aligning work schedules with our natural circadian rhythms our health will improve overall. TimeWarp businesses are requesting their workforces to work when we are most productive and creative, whether morning bird or night owl. The standard 9 to 5 workweek is becoming a thing of the past and will require a cultural shift.” CMG North American Report

F&H 18-3834 TPX

F&H 17-1342 TPX

F&H 15-1315 TPX

F&H 17-0836 TPX CMG North American Report innovative solutions.” meditative powersempower Warped workinghours. Its all theuniverseand Time blue inspired bythelightof connected. A magicalpurple- are“We untethered yet F&H 18-3834TPX

Grafton iris CMG North American Report golds. “ earthy andwarmyellow well withshadedgreens and unplugged, coworking. Itpairs balance created byofficeless, ourlife- an artfulsymbolof warm,“This shadedyellow-red is F&H 17-1342TPX

Emati F&H 15-1315TPX CMG North American Report yellow-red withagentlemood.” ever. This isacomplex grayed in everydaylifeisstronger than find innerpeace andtranquility the pathisdifferent. Ourneedto The destination isthesame, but means: well-being istheresult. ”The wayforward: balanceisthe

Okapi sandbar F&H 17-0836 TPX

“An organic yellow based green representative of the bridge between artificial and natural realities. This evokes creative thought processes and accountability. “

CMG North American Report

Bourree picholine Bourree moss