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2018-Asia-Pacific-Report.Pdf Color Marketing Group® 2016 ASIA PACIFIC Report. Result from Bangkok ChromaZone and Shanghai Conference. “Color Sells and The Right Colors Sell Better!” Bangkok Chromazone – March, 2016 Facilitators The CZ was supported by Nippon Paint ASIA PACIFIC CONFERENCE – Shanghai, Sept 12-14, 2016 ASIA PACIFIC CONFERENCE – Shanghai, Sept 12-14, 2016 ASIA PACIFIC CONFERENCE – Shanghai, Sept 12-14, 2016 5 Color Story 1 - NUCLEUS “DIGITAL AGE” is the key influencer in Southeast Asia society. People in this region are in top rank for the highest number of mobile internet users including longest online time per day. They are using all chat application especially the group chat is very unique for this region. The young people love to try new technology devices, cars, consumer electronics and integrate them to their daily life and architecture design. The trend lead the color in the range of anodize blue, metal, silver and shiny black. Metallic and pearl effect is also combined to the color tone. Pixabay.com Color Story 2 - COMMUNITY Going back to local production, local over global Championing local communities Small-scale productions Peer-to-peer (bicycle bell) Co-working spaces It is about real, authentic materials (wood) Get back to basics Consumers become aware about how the product is manufactured Fighting throw away culture Minimum waste Products can be imperfect iStock Color Story 3 – MINUS (-) New world is too busy. The people need to reduce something and give them more peace. They would like to make thing simple with slower life. Just clear the room to be more space and enjoy with the minimalism. Trend influencer Less is more; Minimalism; Simplicity; Peaceful mind Meditation; Detach Lifestyle: Casual lifestyle; Comfortable life; Slow life Colors: Neutral colors e.g. grey, soft pink, soft violet, brown https://pixabay.com/en/desk-white-background-white-room-1081708/ Color Story 4 – CONNECT VIRTUAL REALITY Online information --Business to consumer -Virtual pets -Digitally, not emotionally connected -Charitable activities -Personal privacy concerns leads to changed on line shopping habits FACE TO FACE -Online to offline -Online research, offline purchase -Pets as a family; they replace children; pet stores/fashion… -Charitable activities -Hand crafts for a cause 2018+ ASIA PACIFIC FORECAST - KEY COLOR ENJOY LIFE Food based creamy yellow, organic natural hue. Important to mention that the identical color was selected as part of the CZ range in Bangkok and the Shanghai conference palette. No doubt about not being the COLOR OF THE YEAR 2018+ ASIA PACIFIC FORECAST STONE WASHED Stone Washed is a neutral and timeless solid and inspired by ancient cultures. 2018+ ASIA PACIFIC FORECAST INNER PEACE New world is too busy. People yearn to reduce stress and attain more peace. Simple with slower life. Just clear the room to be more space and enjoy with the minimalism. Home becomes a haven when times are difficult. Nature is key but on the flip side is the trend for OVER CLEAN…children are loosing their natural immunity to sickness through over use of surgical wipes. Getting outdoors and dirty more in touch with nature. 2018+ ASIA PACIFIC FORECAST ANDAMAN SEA From the tropical seas surrounding the myriad of islands making up the ASEAN region, blue is watery, cooling and inviting. 2018+ ASIA PACIFIC FORECAST CHILDREN SMILE Children smile is an energetic violet and loved from the younger generation. China’s one child policy is being re-evaluated and relaxed …hopefully more girls will be valued. 2018+ ASIA PACIFIC FORECAST OOLONG TEA Oolong Tea is a rich green shade with a touch of yellow and as tea deeply based in the Asian culture. 2018+ ASIA PACIFIC FORECAST STEPS BEYOND Steps Beyond is a modern, tinted Grey creates natural surfaces in interiors and exteriors. A neutral underscoring the uncertainies which concern the Regions of Asia. 2018+ ASIA PACIFIC FORECAST FEEL THE LOVE Asia loves Pink, for 2018, with a new depth of feeling. Playful, yet yearning for a time of peace, safety and companionship. 2018+ ASIA PACIFIC FORECAST BICYCLE BELL The colour arises out of the metallic material which is used for the bell. Like a bicycle bell calls for attention, the color will be pop up. 2018+ ASIA PACIFIC FORECAST GINKO SEED People look for a “Better Life” - to find good and healthy food and lifestyle is one part of it. 2018+ ASIA PACIFIC FORECAST PHOENIX RED In this world of shrinking resources, the population realizes thrift is important and the notion of lavish dishes or over- ordering of food is apparent. Use what you need and eat what you need. Traditional RED, always a MUST in the Asia Pacific region. Not a sign of power, more a Red Light to waste, a connection to tradition, while being ever aware of technology 2018+ ASIA PACIFIC FORECAST CHINESE CABBAGE Local food production gains importance in Asia, consumers become aware of where it is grown. 2018+ ASIA PACIFIC FORECAST CONNECT Green inspired by the WeChat logo – the Chinese version of Facebook which has become a communication channel for the whole Chinese society, 2018+ ASIA PACIFIC FORECAST BLUE ELEPHANT A rich elegant blue, the name inspired by the iconic Bangkok restaurant. Eat well, meet with friends, this blue will bind us together. 2018+ ASIA PACIFIC FORECAST IN BETWEEN Redefined intelligence: We need change to balance our lives, cities and ways of communication Precision in architecture and design with modular structures and innovative surfaces. Urban dwellers long for a life in the country, but not for long. The connection to the cities, draws people back to home with an added sense of responsibility and yearning for cleaner safer healthier lifestyle. 2018+ ASIA PACIFIC FORECAST PUDONG PURPLE Engineered products and technology are key. New solutions rise up like driver-less cars. The problem of chemical waste has to be solved. The focus has to be on sustainable economy. Smart technical solutions are necessary to collect energy and to clean the air. Creative answers to prevent air pollution: Dynamic traffic – With specific apps you can track easily bikes to rent that are close to your position. Ageing population, living longer and better. Sports for the aged, fashion for sporting seniors… 2018+ ASIA PACIFIC FORECAST ASIA PACIFIC – THANK YOU.
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