Rochester Institute of Technology RIT Scholar Works Theses 2-20-2012 The Influence of color on purchasing decisions related to product design Kate Goguen Follow this and additional works at: https://scholarworks.rit.edu/theses Recommended Citation Goguen, Kate, "The Influence of color on purchasing decisions related to product design" (2012). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact
[email protected]. The Influence of Color on Purchasing Decisions Related to Product Design Kate Goguen A Thesis submitted to the Faculty of the College of Imaging Arts and Sciences in candidacy for the degree of Master of Fine Arts Graduate Graphic Design School of Design Rochester Institute of Technology February 20, 2012 Approvals Chief Adviser Nancy Ciolek Date Associate Professor, Graphic Design School of Design, College of Imaging Arts and Sciences Associate Adviser Carol Fillip Date Associate Professor, Graphic Design School of Design, College of Imaging Arts and Sciences Associate Adviser Josh Owen Date Associate Professor, Industrial Design School of Design, College of Imaging Arts and Sciences Administrative Chairperson Patti Lachance Date Associate Professor, Graphic Design School of Design, College of Imaging Arts and Sciences The Influence of Color on Purchasing Decisions Related to Product Design Reproduction Granted: I, Kathryn A. Goguen, hereby grant permission to the Wallace Memorial Library of the Rochester Institute of Technology to reproduce my thesis in whole part or in part.