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Consumer Colors Spring 2010 Onsite Report Back Consumer Colors Driver: Revival of classics and tweaking of tradition. Heritage and nostalgia are held close while we explore the future. Influence: The color that we may regard as retro may be perceived as contemporary by a new generation. Color Inspiration: We look to the past for inspiration, but we make it work for today. We adapt, we mix the new and old with abandon. We design with no rules. Chiffon skirts go with denim jackets. Driver: Sustainability is a lifestyle. Influence: Respect for nature is important—natural disasters make us realize that some things are out of our control. Chaotic situations make us appreciate crisp, clean, uncluttered spaces…colors that are saturated but not aggressive. Manufacturers are conducting cradle-to-grave assessments to create more sustainable products. ―Greenscapers‖ are skyscrapers with environmental benefits: capturing wind- driven power, smart grids, plus rooftop gardens contribute a host of positive eco-effects. Color Inspiration: The green hue is not the only color that communicates sustainability. Colors drawn from nature—not synthetic brights—best represent this trend. Driver: The desire for authenticity drives the demand for natural colors and natural fibers or at least products that are natural in appearance. Influence: Consumers want to know the source of the products that they purchase—and transparency from the source. Color inspiration: Coastal colors connect us to nature. The colors of the farm, tidepools and the forest floor can all be found in our NEXT color palette. Driver: Frugal fatigue. Consumers are loosening the grip on their wallets. Influence: Positive economic indicators are fueling a willingness to spend a little more. 2010 Spring International Conference Brooklyn, New York, April 24-27, 2010 Any unauthorized use or possession of CMG’s copyrighted Color Forecasts and/or related information shall be prosecuted to the fullest extent by CMG. Reproduction of this information in whole or in part is strictly forbidden without the express written permission of the Color Marketing Group. 2010 COLOR MARKETING GROUP. All Right Reserved. Spring Conference, Brooklyn, New York, USA April 2010 Page 1 of 5 Spring 2010 Onsite Report Back Consumer Colors Color Inspiration: A shift to a happier palette. Optimistic colors are advancing. Brighter colors are seen as appropriate now. NOW COLORS CMG Workshops brought eleven NEXT colors forward from the Fall 2009 Conference in New Orleans and have validated them to be today’s NOW colors. RED Reddy Set Go Orange Orange Julia Yellow Yellie Mae Bananas Foster Green Audrey Green Gator Blue Voodoo Blue Purple Mardi Grape BEIGE-BROWN Sophisticato NEUTRAL-GRAY Chimney Sweep Haunted 2010 Spring International Conference Brooklyn, New York, April 24-27, 2010 Any unauthorized use or possession of CMG’s copyrighted Color Forecasts and/or related information shall be prosecuted to the fullest extent by CMG. Reproduction of this information in whole or in part is strictly forbidden without the express written permission of the Color Marketing Group. 2010 COLOR MARKETING GROUP. All Right Reserved. Spring Conference, Brooklyn, New York, USA April 2010 Page 2 of 5 Spring 2010 Onsite Report Back Consumer Colors HONORABLE MENTION NOW COLORS The following colors were supported by all participants in the Workshops, but were determined to be of less importance in today’s market than the NOW colors listed above. RED Pomodoro Orange Tahiti Yellow Glow Squash Blossom Green Utopiary Blue Voltaic Trusted Energy Purple Ancient Aubergine BEIGE-BROWN Underground Brown NEUTRAL-GRAY Pavement Timepiece 2010 Spring International Conference Brooklyn, New York, April 24-27, 2010 Any unauthorized use or possession of CMG’s copyrighted Color Forecasts and/or related information shall be prosecuted to the fullest extent by CMG. Reproduction of this information in whole or in part is strictly forbidden without the express written permission of the Color Marketing Group. 2010 COLOR MARKETING GROUP. All Right Reserved. Spring Conference, Brooklyn, New York, USA April 2010 Page 3 of 5 Spring 2010 Onsite Report Back Consumer Colors NEXT COLORS Color is polarizing within color families—for example, reds are tracking both warmer and cooler. Blues are tracking both cleaner and grayer. The palette is adding light and bright optimistic colors, along with chameleon neutrals that are keeping us grounded. RED Broadway Baby – Red goes uptown, a dramatic color with more blue undertones than Reddy-Set-Go. This is an uplifting, ready-for-better-times hue. It’s vibrant without being arresting. Coney Island – Here red is warmed and softened, heading toward coral. It’s a fun color, with Latin American influences. Coney Island represents the carnival of cultures, a gateway color with diverse appeal. ORANGE Barefootin’ – From Color Visions Spring 2009, Seattle. Orange heads to the beach, takes it easy and lies in the sand. This orange is less acidic and doesn’t shout. YELLOW Exhale – We’re turning the corner, allowing us to breathe a bit easier. Not a leader, but a bright companion to ubiquitous neutrals. GREEN Park Slope – A fresher consumer take on Printemps, this color backs off to a softer, retro, olive hue. 57 Chevie – Green takes a road-trip to bluer than turquoise with a vintage 50’s auto vibe. A nostalgic color, it evokes happy times and even gives a nod to the 80’s. BLUE 2010 Spring International Conference Brooklyn, New York, April 24-27, 2010 Any unauthorized use or possession of CMG’s copyrighted Color Forecasts and/or related information shall be prosecuted to the fullest extent by CMG. Reproduction of this information in whole or in part is strictly forbidden without the express written permission of the Color Marketing Group. 2010 COLOR MARKETING GROUP. All Right Reserved. Spring Conference, Brooklyn, New York, USA April 2010 Page 4 of 5 Spring 2010 Onsite Report Back Consumer Colors Navy Yard – Returning to a classic navy, blue loses green. A versatile, safe reliable color not as harsh as black, navy is the true blue that pairs with all color families. Manhattan Bridge – Again, blue loses green, in favor of gray. A unanimous move noted by all Workshops, the gray blue evokes the soothing comfort of worn denim. PURPLE Gotham City – Purple moves deeper and richer without commanding regal attention. It’s simultaneously elegant and subdued but doesn’t fade to gray. BEIGE-BROWN Borough – A post-dark chocolate lighten-up of the brown family. Here, brown marries gray to bridge both worlds. The morphing of lighter brown toward gray provides a neutral that is well suited to pair with any other color family. NEUTRAL-GRAY D.U.M.B.O. – Gray comes in from the cold to warm up support of lighter and grayer wood tones. Overall, grays are becoming less chilly and more nuanced, with tints of other colors. This direction received support from all Workshops. Black Pearl – A saturated near-black, this next color supports the layering of Blacks in home décor and fashion. Sophisticated rather than somber, the special metallic effect adds a flash of glam and dimension. It is the answer to the inability to produce a true black. 2010 Spring International Conference Brooklyn, New York, April 24-27, 2010 Any unauthorized use or possession of CMG’s copyrighted Color Forecasts and/or related information shall be prosecuted to the fullest extent by CMG. Reproduction of this information in whole or in part is strictly forbidden without the express written permission of the Color Marketing Group. 2010 COLOR MARKETING GROUP. All Right Reserved. Spring Conference, Brooklyn, New York, USA April 2010 Page 5 of 5 .
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