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Quarterly Market Update Tourism Australia’S Quarterly Market Update Provides an Update to Industry on the Current State of International Tourism for Australia

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Quarterly Market Update Tourism Australia’S Quarterly Market Update Provides an Update to Industry on the Current State of International Tourism for Australia Quarterly Market Update Tourism Australia’s Quarterly Market Update provides an update to industry on the current state of international tourism for Australia. This report covers Australian Bureau of Statistics data and the latest International Visitor Survey data up to March 2015. August 2015 A POSITIVE START TO 2015 >> The>Australia>Bureau>of>Statistics>(ABS)>figures> New Research publications available showed>that>international>visitor>arrivals>to> New>research,>undertaken>by>Tourism>Research>Australia>(TRA)> Australia>surpassed>7>million>for>the>first>time> in>partnership>with>Tourism>Australia,>examines>free>and> in>the>year>ending>March>2015,>boosted>by>an> independent>leisure>visitors>from>China>and>their>dispersal> eight>per>cent>increase>in>visitors.> patterns,>using>data>from>TRA’s>International>Visitor>Survey>for>the> period>2011>to>2013.>To>access>the>report>click>here. >> Of>Australia’s>top>20>inbound>markets,>14>markets> In>May>2015,>TRA>also>published>the>‘Tourism Investment Monitor reported>record>arrivals>to>Australia>for>the>year. 2015’,>demonstrating>that>Australia’s>tourism>industry>remains> attractive>to>investors,>with>continued>growth>in>tourism’s> >> The>latest>International>Visitor>Survey>(IVS)>results> contribution>to>national>income>and>employment.>Further> showed>that>international>expenditure>for>the> supported>by>strong>growth>in>demand>for>Australian>tourism> 12>months>ending>March>2015>reached>a>record> services>from>both>international>and>domestic>visitors,>Australia’s> of>$32.5>billion,>an>increase>of>10>per>cent. tourism>investment>pipeline>continued>to>grow>in>2014.>This> report>estimates>the>total>value>of>large-scale>tourism>investment> projects>in>the>pipeline>in>2014>at>$53.7>billion.>To>download>the> International visitor arrivals surpassed 7 million report>click>here.> International>arrivals>to>Australia>continued>to>register>strong> growth,>with>an>eight>per>cent>rise>in>the>12>months>to>March> Aboriginal Australia: Our Country is waiting for you 2015.>There>was>growth>across>all>segments>during>the>year,>with> Tourism>Australia>launched>a>new>short>film>on>14>July>2015,> the>Leisure>segment>supplying>the>lion’s>share>of>the>increase.> aimed>at>encouraging>more>domestic>and>international>visitors>to> Holiday>arrivals>grew>seven>per>cent>to>3.2>million,>and>arrivals>for> include>Indigenous>tourism>experiences>as>part>of>an>Australian> the>purpose>of>Visiting>Friends>&>Relatives>(VFR)>grew>10>per>cent> holiday.>Titled>Aboriginal Australia: Our Country is waiting for you,> to>2.0>million.>Of>Australia’s>top>20>inbound>markets,>14>markets> the>film>was>created>in>collaboration>with>renowned>Australian> reported>record>arrivals.>Arrivals>from>New>Zealand>increased> filmmakers>Brendan>Fletcher>and>Warwick>Thornton>and>tells>the> five>per>cent>to>1.25>million,>Chinese>arrivals>were>up>19>per>cent> story>of>Australia’s>unique>Indigenous>tourism>offerings.>Developed> and>arrivals>from>the>USA>grew>10>per>cent.>India>moved>up>the> in>partnership>with>Austrade,>the>film>features>a>diverse>range>of> rankings>with>a>25>per>cent>increase>to>more>than>200,000>visitor> Indigenous>activities,>adventures>and>immersive>cultural>experiences> arrivals>for>the>first>time,>to>become>Australia’s>eighth>largest> which>can>be>enjoyed>in>the>Red>Centre>and>Outback,>lush> inbound>market>for>the>year>ending>March>2015. rainforests>and>tropics>as>well>as>in>cities>and>urban>environments.> For>more>information>and>to>view>the>film,>click>here. International visitor expenditure growth rate on the rise International>visitor>expenditure>on>trips>to>Australia>reached> Business Events $32.5>billion>during>the>12>months>to>March>2015,>up>10>per>cent> The>latest>business>events>expenditure>data>showed>the>sector> year-on-year.>Total>visitor>nights>for>the>same>period>were>also>up> increased>three>per>cent>to>$12.9>billion>in>the>year>ending> seven>per>cent.>China>remained>Australia’s>highest>value>market> December>2014>(March>2015>data>not>yet>available),>with> with>total>expenditure>growing>25>per>cent>for>the>year>ending> international>business>events>visitor>expenditure>up>eight>per> March>2015>to>reach>$6.4>billion.>China>also>recently>overtook>the> cent>to>$2.5>billion.>Business>Events>Australia>continued>its>trade> UK>as>the>highest>value>market>for>Leisure>visitors>to>Australia,> and>marketing>activities>in>key>markets>to>promote>Australia>as> when>measuring>total>expenditure>for>VFR>and>Holiday>visitors. a>business>events>destination,>and>in-market>team>members> and>convention>bureaux>across>the>country>are>reporting>strong> Global consumer confidence interest>in>Australia>and>with>good>leads>being>generated.> According>to>a>recent>Nielsen>report,>global>consumer>confidence> Business>Events>Australia,>in>partnership>with>industry,>has>a> increased>one>index>point>in>first>quarter>of>2015>compared>to>the> busy>program>of>activity>recently>attending>four>international> fourth>quarter>of>2014.>All>regions>except>for>Latin>America>saw> trade>shows>in>China,>Europe>and>the>USA,>delivering>two>in- confidence>levels>increase,>providing>an>overall>upbeat>start>to>the> market>showcase>events>in>China>and>South>East>Asia>(Singapore> year.>Japan>posted>the>largest>increase>in>consumer>confidence,> and>Malaysia),>and>hosting>six>educational>visits>to>Australia>for> rising>nine>points>to>the>highest>levels>seen>since>2005.>Consumer> incentive>agents>and>corporate>buyers.>These>visits>enable>the> confidence>also>increased>in>the>UK,>Germany>and>USA.>Click>here> Australian>business>events>industry>to>connect>with>qualified> for>the>full>report. buyers>in>key>markets>and>to>showcase>business>events>products>to> assist>in>growing>future>business>to>Australia. 1 Tourism Australia’s Quarterly Market Update | August 2015 Quarterly Market Update Tourism Australia’s Quarterly Market Update provides an update to industry on the current state of international tourism for Australia. This report covers Australian Bureau of Statistics data and the latest International Visitor Survey data up to March 2015. August 2015 Tourist arrivals to Australia (rolling annual) and monthly percentage change on previous year Flooding and Cyclone Yasi Reverse impact from declines British Lions tour of ICC Cricket World Cup in Queensland in February 2011 in arrivals out of NZ during Australia Jun-Jul 2013 Feb-Mar 2015 RWC 2011 Grounding of flights due to Ashes Series Chilean ash cloud June 2011 Dec 2013 7,200,000 20% 7,000,000 15% 6,800,000 10% 6,600,000 5% 6,400,000 6,200,000 0% 6,000,000 -5% 5,800,000 Monthly % change year-on-year (RHS) Annual tourist arrivals (LHS) -10% 5,600,000 Source: TA & ABS, 3401.1 Overseas Arrivals and Departures, Australia 5,400,000 -15% Jul 2010 Jul 2011 Jul 2012 Jul 2013 Jul 2014 Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 Jan 2015 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Apr 2010 Apr 2011 Apr 2012 Apr 2013 Apr 2014 Apr 2015 Volcanic eruption in Iceland RWC 2011 in NZ slowed impacted air transport outbound Kiwi travel in Apr-May 2010 Sep and Oct Japan earthquake and series of aftermaths March 2011 2 Tourism Australia’s Quarterly Market Update | August 2015 Aviation>Summary Tourism Australia’s Quarterly Market Update provides an update to industry on the current state of international tourism for Australia. This report covers Australian Bureau of Statistics data and the latest International Visitor Survey data up to March 2015. August 2015 International>aviation>capacity>to>Australia>increased>three>per> Global aviation environment cent>in>the>March>2015>quarter.>Average>overall>load>factors>have> strengthened>and>the>outlook>for>capacity>growth>is>positive.> >> Global>aviation>capacity>growth>continued>during>April>and> A>number>of>airlines>have>recently>announced>plans>to>add>new> May>2015,>with>mixed>results>across>regions. services>between>Australia>and>markets>such>as>Japan,>China,> >> Middle>Eastern>carriers>continued>to>report>the>strongest>growth> USA>and>Singapore. in>demand>(passengers>travelled),>up>14>per>cent>during>May> 2015,>driven>by>very>strong>growth>in>capacity>which>increased> Case Study: A brighter outlook for Japan 20>per>cent.>As>result>of>the>increased>capacity>average>load> factors>fell>to>75>per>cent>from>79>per>cent.>Premium>business> >> Following>a>number>of>years>of>capacity>declines>between> traffic>remained>strong>as>business>activity>strengthened. Japan>and>Australia,>the>outlook>is>now>brighter,>with>a>number> >> Demand>for>Asia>Pacific>and>Latin>American>carriers>increased,> of>airlines>recently>announcing>plans>to>launch>new>flights> up>nine>per>cent>and>seven>per>cent>respectively>during>May> between>the>two>countries.>Non-stop>flights>between>Japan> 2015.>Average>load>factors>also>improved>in>these>regions.> and>Brisbane>and>Melbourne>have>been>re-established,>reducing> travel>times>between>these>cities.>Average>loads>and>yields>have> >> Demand>for>European>carriers>continues>to>improve,>up> also>improved.> six>per>cent>during>May>2015.>>However,>the>economic> situation>in>Greece>could>potentially>place>downward> >> From>11>December>2015,>All>Nippon>Airways>(ANA)>plans>to>re- pressure>on>this>growth. enter>the>Australian>market>after>a>16>year>absence,>launching> daily>Tokyo>(Haneda)-Sydney>services>using>the>B787>aircraft.> >> North>American>carriers>continue>to>report>growth>with>demand> ANA>is>one>of>Japan’s>two>major>flag>carriers>and>has>extensive> up>two>per>cent>during>May>2015.>While>economic>performance> domestic>and>international>networks>from>Japan. is>expected>to>improve,>the>strengthening>US>dollar>continues>to> place>pressure>on>inbound>tourism>to>the>region. >> From>1>August>2015,>Qantas>plans>to>shift>its>daily>Tokyo> (Narita)-Sydney>services>to>Tokyo>(Haneda)-Sydney,>which>is> >> Domestic>demand>within>China>and>India>continued>to> preferred>by>many>business>travellers>as>Haneda>is>closer>to> strengthen>during>May>2015.>There>has>been>renewed> Tokyo>city.>The>airline>also>plans>to>launch>daily>Tokyo>(Narita)- confidence>and>stimulation>by>airlines>in>India,>and>China> Brisbane>services>in>August>2015.
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