In the Early 1980S, the DOXA SUB, the World's First Orange
DOXA SUB 750T PROFESSIONAL The SUB 750T is the latest version of the legendary DOXA orange-dial dive watch. In the early 1980s, the he DOXA SUB dive watch, it must be history was ushering in a new era of sleek, elec- DOXA SUB, the world’s first said, deserved a better fate. It debuted in tronic watches. The DOXA SUB, with its T 1967 and boasted a number of historical 43x45x13 mm case and 17-jewel, self-winding orange-dial dive watch, dis- firsts: the first Swiss commercial divers’ watch, Swiss movement could withstand pressure at appeared and was not pro- first divers’ watch with an orange dial, first 990 feet deep and temperatures 76 degrees duced for 20 years. Now it watch with a no-decompression dive table be- below 0. But it could not withstand the crest- has resurfaced with a splash. zel, and the first, in 1969, with a helium re- ing tide of time technology. It was doomed lease valve. from the day it debuted. In 1978, Switzerland’s But, impressive as the DOXA SUB 300T was, Montres DOXA, reeling from the quartz crisis, BY JOE THOMPSON fate dealt it a cruel blow. It had the misfortune was sold. A few years later, production of the to be a thick, oversized mechanical born just as orange-faced SUB stopped. 152 WatchTime December 2005 Now, in a surprising twist, fate seems to be smiling on the DOXA SUB, 25 years after its demise. Four years ago, the Jenny family of Bi- enne, Switzerland, which has owned DOXA since 1990, and marketing expert Rick Marei launched a re-edition of the original DOXA SUB sold exclusively on the company website www.doxawatches.com.
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