IBM Pureapplication™ System Introduction and Product Overview

IBM PureApplication™ System Introduction and Product Overview

• Product Overview – v2.01

• Disclaimer: IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Cloud First Integrated Systems 65% of enterprise 62% of all workloads will be applications will be cloud based by end 2014.1 deployed on converged systems by 2017.2

Higher Value Partnerships 61% of CEOs are building ecosystems with higher value partners than partnering to increase efficiency.3

1. Morgan Stanley Cloud perspective: http://www.morganstanley.com/views/perspectives/cloud_computing.pdf 2. http://wikibon.org/wiki/v/Converged_Infrastructure_Takes_the_Market_by_Storm IBM Market Opportunity Estimates, MSPmentor, Techaisle Market Research, 2011 Economist. IBM source data is based on analysis done by the IBM Market Intelligence Department. IBM Market Intelligence data is provided for illustrative purposes and is not intended to be a guarantee of market opportunity. 3. The© 2014 Customer International-activated Business Enterprise: Machines Insights Corporation from the IBM Global C-Suite Study, 2013 4 These market shifts are driving IT imperatives

Mobile, social, Cloud is the IT economics Market big data & new delivery is driving Shifts analytics are model converging redefining client systems engagement

IT ACCELERATE SIMPLIFY IMPROVE new applications, big CLOUD IT EFFICIENCY Imperatives data and analytics application platforms by simplifying the and infrastructure IT lifecycle

User logs in Administrator needs information • Who is this user? • How much resource is my App ABC dev • Only show resources user has team using? permission to see/use • How much money should I charge them? • How much capacity will I need next month? User requests deployment • Do we have enough SW licenses? Administrator needs an HA/DR strategy • Where should we put these VMs? • Let’s create the VMs • Enable check-box enablement of storage 1. Create storage LUNs replication for active/passive DR 2. Use correct VLAN • Extend system management model across 3. Provision IP addresses multiple datacenters for active/active HA 4. Create golden OS base • Allow on-prem management model to reach 5. Install & configure middleware seamlessly into public cloud 6. Install & configure app 7. Manage elasticity

© 2014 International Business Machines Corporation 7 Focus on your application, while PureApplication automates the application lifecycle to accelerate time to market, simplify IT and lower TCO MANUAL MANUAL • Provisioning • Provisioning • Monitoring From: MANUAL • Monitoring • Maintenance • Maintenance • SW Scaling • SW Scaling On-Prem Off-Prem Roll Your Own • HW Scaling AUTOMATED O • HW Scaling S

To: AUTOMATED On- Off- Prem AUTOMATED Prem Time to Value, • Provisioning Simplicity & Lower PureApplication • Monitoring PureApplication TCO • Maintenance System • SW Scaling Service • HW Scaling

© 2014 International Business Machines Corporation 8 Cloud Application Platform – Built In Quickly deploy cloud-ready solutions onto PureApplication System • Business Intelligence • BPM Pattern-based deployment • Mobile Common cloud platform User-based self-service • Portal • Commerce Dynamic resource scalability Usage-based reporting • and more… Catalog of services Automated IT resource provisioning Automated IaaS

Multi-tenancy

Virtualization

Service level management

What the business wants… What’s required… What a pattern automates…

Patterns include: • Expertise • Application topology • Repeatability • Pre-integrated across components • Simplicity • Pre-configured & tuned • Agility • Pre-configured monitoring & security • Governance • Pre-installed on an operating system • Elasticity • Lifecycle Management • Efficiency

Deploy HTTP HTTP Server Server BPM

Process Process Center Server

HTTP HTTP Server Server

Process Process Center Server

• Less than 90 minutes to deploy IBM recommended highly Weeks of manual effort & available golden topology in a repeatable fashion documentation and ongoing • Ability to customize and extend the pattern • Easier management and maintenance with ability to monitor maintenance and apply maintenance at the pattern level vs. individual © 2014server International instances Business Machines Corporation 11 IBM PureApplication System patterns of expertise add unique value and reduce costs of deployment and maintenance Labor Hours Spent* How does PureApplication 9612 hrs System do this? 10000 ▪Patterns of Expertise Deployment Incident/capacity Mgmt Asset Management 153% Security Management More Change Management 110% 5815 hrs More 4843 hrs 5000 76% Less

2302 hrs

0 Do It Yourself PureApplication System Coalition Pre-integrated Competitor Competitor *Note: Coalition competitor used 9 competitor blades (144 cores). Pre-Integrated competitor used 18 pre-integrated nodes (288 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second. This is an IBM internal estimated labor study based on modeling customer data on IBM hardware and software solutions and on competitor converged solutions designed to replicate typical IBM customer usage in the marketplace. It is not a benchmark. As such, customer applications, differences in stack deployed and other systems variations may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a production environment based on published standard labor rates for IT staff.

Hours to deploy environments using Portal, Virtual Data Power and WebSphere Content Manager patterns

Reduced expense and enriched solution compared to traditional deployment model

Increased “Blue Shield has gained tremendous efficiencies by availability and recoverability leveraging the power of Patterns received with the system; Through PureApp's single interface, we can control, monitor and manage multiple environments. PureApp has provided us with the confidence to meet Solution components the needs and expectations of the business.” • IBM® PureApplication® System — Michael Mathias, CIO, Blue Shield of California Business Challenge: • IBM Business Partner Motivated by the Affordable Care Act (ACA), Blue Shield of California Perficient firm needed to rapidly create an exceptional Web and mobile experience for their members, providers, producers and employees.

25% reduction expected in system maintenance time Reduced ownership cost anticipated through smaller footprint, consolidation of infrastructure and software license costs on the virtualized platform Quick migration Business Challenge: of applications using patterns to A Turkish bank wanted to spend less time help solve maintenance performing IT maintenance by modernizing its challenges infrastructure, and more time developing new Solution components initiatives to increase market share. • IBM PureApplication® System • IBM Business Partner Formalis Bilgi Teknolojileri Ltd. Sti.

Achieves goal of quickly creating a Platform as a Service (PaaS) private cloud solution to meet line-of-business (LOB) requirements

Simplifies setup for the infrastructure team because of the robust environment, automation and monitoring The Transformation: Easily maintains An insurance company had a LOB user requirement for a a wide range of business-critical new environment to host multiple internal and third-party application workloads business-critical applications. The solution required Solution components handling Microsoft Windows-based Java application • IBM® PureApplication® server environments and the IBM® WebSphere® System Application Server Network Deployment system. By • IBM WebSphere® Application purchasing an IBM PureApplication® System with an IBM Server pattern WebSphere Application Server pattern, the company • IBM Business Partner quickly created a PaaS private cloud solution. ProActive Solutions, Inc.

PureAS addresses these environments

Stack Management & Monitoring Customer, GBS (AMS) or 3rd Application Deployment & Lifecycle Party scope – significant savings from this scope Application Design & Development Middleware Runtime & Lifecycle Operating System GTS SO Scope Hypervisor Hardware (compute, storage, networking, etc)

15%-22% lower 35%-50% lower 38%-47% lower Technology costs Labor costs Energy & Cooling costs

server, storage, software Database, server, storage, network, infrastructure, middleware Does not include Application Management Savings Requires utilization of IBM pattern developers and SO Delivery Standardized patterns and support Contact IBM for a complimentary assessment of business value and impact on your environment IBM Global Technology Services (GTS) is amongst the largest IT strategic outsourcing providers. GTS uses non-IBM and IBM technology. This GTS assessment compares a Build As Usual (BAU) environment for 500 Server environment.

Silvermoon Business Systems is able to reduce typical Silvermoon deployment times of their insurance applications from two Business weeks to 18 minutes with PureApplication System; they Systems anticipate 50% savings on IT-specialist costs

OneTree OneTree Solutions optimized their PriceLenz solution on Solutions IBM PureApplication System to increase performance & reduce deployment time from 3 weeks to 8 minutes

The Innovation The Innovation Group estimates a 96 percent reduction in deployment time of it’s insurance suite, from 13 hours to Group 30 minutes, decreasing the company’s internal costs

Silverlake QR Retail Automation created a Virtual System Pattern for their Silverlake Retail Merchandizing (PROFIT™) solution and typical deployment time was reduced from 48 hours to 45 minutes. *These results are reported by each respective company. IBM has not validated the representations and provides them "AS IS" without warranty of any kind. © 2014 International Business Machines Corporation 17 What is PureApplication Service on SoftLayer? Run applications you have with the cloud economics you want and the isolation you need Service on

Separate Built with dedicated SoftLayer hardware to isolate compute, network & storage to keep applications safer off-prem Simple Easiest way to run, scale and manage traditional enterprise applications and the underlying infrastructure Speed Fastest way to adopt off-prem cloud for traditional enterprise applications via Patterns Seamless Portability of traditional enterprise applications across on- prem and off-prem clouds without re-architecting system topology, storage, network designs, etc. via Patterns Same Identical interface & experience for developers & operations on-prem & off-prem

New Private Public On-Premise Off-Premise

Patterns: Create Once Deploy Anywhere

System on

Deploying AND managing software quickly and easily across Hybrid Cloud options with proven “patterns” of expertise

Extend enterprise apps with mobile

Test and learn – rapid experimentation

On-Prem Optimization: Dev/Test, Offloading, Off-Prem Etc.

Market Expansion and Globalization System Service on

Private Cloud & IT Dynamic Hybrid

Benefits: + Hybrid Cloud •Fully customizable •Robust management •Secure by design Best of both worlds. Better outcomes. Public Cloud Benefits: Maximize return on existing IT investments •Low entry cost Match workloads to best-fit infrastructure •Pay-per-use Hit the right balance of risk to speed •Highly elastic Meet seasonal capacity without CapEx Add new capabilities quickly

SMBs growing to large enterprise

Dev/Test moving to production

Private LoB moving to Corporate IT Public

Disaster Recovery as a service

Offloading tier 2 workload

Cloud Bursting

PureApp Service User: 1. Establishes an Account, isolated PureApp Service Account from other users 2. Populates their SoftLayer Datacenter A (e.g. Dallas05) SL Datacenter B Account with one or more dedicated, (e.g. Seattle) isolated, Standard System 1 System 2 System 3 Server Instance or Express Server clientXYZ1.pureapplication.com clientXYZ2.pureapplication.com clientXYZ3.pureapplication.com Instances and storage Standard Standard Standard Standard Standard Standard Exp. Exp. Exp. Instance Instance Instance Instance (each Server Instance Instance Instance Inst. Inst. Inst.

comes with 1TB of Standard Standard Exp. storage, with option to Instance Instance Inst. add more in 1TB 6 TB 10 TB 3 TB increments) storage storage storage 3. Deploys Patterns from a catalog into their System

Express Server Instance Standard Server Instance Processor Single Processor Quad Core Double Processor Octo Core Xeon 3450 Xeon 2670 Processor Speed 2.66 GHz 2.60 GHz Processor Cache 8 MB 20 MB Cores 4 core 16 cores PVUs 400 PVUs 1600 PVUs Memory Type DDR3 Registered 1333 DDR3 Registered 1333 Memory Amount 24 GB 256 GB Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth Uplink Port Speed 1 Gbps Private 2 Gbps Private 1 Gbps Public 2 Gbps Public Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI) Storage Amount 1 TB 1 TB Storage Redundancy RAID 50 RAID 50

Overall Integrated Systems Market Grew 68% YTY. IBM grew 2.6x faster than the 68% market, +4.9 points 61% of CEOs are building ecosystems with higher value partners than partnering to 61% increase efficiency * Nearly 30% of PureApplication units sold were NEW IBM business including 25% 30% which are NEW business to STG 35% Of PureApp units sold were to clients who had purchased within previous 9 months 200+ Optimized patterns available from IBM and IBM partners 30% of PureApplication units are business partner driven, with majority being value 30% add by the business partners 30% of 4Q13 Units by Channel/Direct by Geo PureApplication Opportunities units are for additional business BP partner driven participation with majority in NA & EU being value add

by the business * The Customer-activated Enterprise: Insights from the IBM © 2014 International Business Machines Corporation 25 partners Global C-Suite Study How to Make Money Selling PureApplication System 2014 SWG Channel Sales Incentives Summary

Software Value Incentive GB Instant Rebate 10% rewards fulfillment of GB 5%-20% incentive for resale or opportunities influence

Value Advantage Plus Software Value Plus (VAP) Solutions Up to 20% incentive when 10%-15% earning IBM software sold with Partner’s opportunity solution application or services solution VAP for Government Up to 20% additional discount when the Partner resells IBM software to a government entities Additional terms and conditions may apply. Offerings subject to change, extension or withdrawal without notice.

© 2014 International Business Machines Corporation 26 PureApplication System Target Buyer Client Needs 3 Key Entry Points • Impending event – infrastructure decision, sw & hw purchase Pattern-led, BPM, Analytics, Mobile, DevOps, • Value Acceleration Workload Commerce, Portal; Driven New projects using patterns, new • Value Integration; willing to make a horizontal vs. silo decision versions, complimentary products Application Fragmented, costly, varied infrastructure, • Easier path to private, public, hybrid cloud capabilities Consolidation HW refresh, improve energy costs, S&S renewals • 30% of PureApp units sold represented new IBM business Private Cloud Clients with a cloud budget looking for fast • 35% of 4Q13 units sold were repeat purchases from clients and inexpensive way to adopt cloud who purchased in the past 12 months computing; IT Transformation, HW refresh References Organizational Considerations

Link to PureApplication ReferencesLink to Deck Forrester paper © 2014 International Business Machines Corporation 27 What is PureApplication System? • Integrated, optimized - compute, networking and storage resources with no single points of failure • Intelligent software patterns that deploy in minutes and can be set up with no single points of failure (ex. When two or more cores selected in scaling policy the pattern deploys to two compute nodes with auto fail over) • Integrated monitoring and management via an integrated UI and consolidated logging • Support for growth to larger systems without a system outage • Built-in elasticity of application workloads • System updates for entire infrastructure stack (from IBM) • Integrated database and application server capability, with unlimited capacity for the system purchased • Support for IBM and partner content optimized for PureApplication System, in addition to third-party software and pattern tooling included to build your own patterns • Single point of contact for IBM hardware and software support

• Up to 10% better price/performance with new Intel and Power compute nodes for Mini and Enterprise configurations

• Up to 2x better price/performance for consolidation & memory intensive applications on Enterprise configurations, now with 2x memory per core

• Up to 10 % reduction in power requirements for Enterprise configurations, now able to utilize single phase power

• Simpler datacenter onboarding for Mini configurations, now in a 42U rack

• Utilizes the same high performance networking and storage design as Gen 1 for Mini & Enterprise configurations W2500: x86 • Investment protection for Gen 1 clients with ability to add Gen 2 W2700: Power compute nodes into Gen 1 Systems

• Enterprise Systems: - Double the memory (32gb/core) vs Generation 1 (16gb/core) - Configurations: 32, 64, 96, 128, 160, 192, 224, 320, 384 - 2 chassis & 2 mgt nodes vs 3 chassis & 4 mgt nodes in Gen 1 - Can use single phase power or three phase power

• Mini Systems: - Now come in a 42U rack - Configurations: 32, 64, 96, 128 cores - Compute Nodes are still 16gb/core

• Gen 1 clients can add Gen 2 compute nodes to get the latest W2500: x86 processors and on enterprise models, the extra memory W2700: Power • No offering to replace existing Gen 1 compute nodes with Gen 2 - Clients can only add Gen 2 compute nodes

32 Cores 128 Cores Standard 0.5 TB RAM ** 2 TB RAM (42U) x86 Power 7+ 2.4 TB SSD 24 TB HDD **32 core increments available

32 Cores 224 Cores 384 Cores Enterprise 1 TB RAM ** 3.5 TB RAM ** 6 TB RAM (42U) x86 Power 7+ 6.4 TB SSD 48 TB HDD

All configurations include: • Rack, Chassis, PDUs • Networking (Top of Rack, Chassis & Fibre) • Pre-integrated software entitled for full capacity of configuration: OS, Hypervisor, application server, database, Java runtime, cloud provisioning, management and full stack monitoring

Standard – Intel & Power Enterprise – Intel & Power 32 – 128 cores 32 – 384 cores

Top of Rack Top of Rack Switches Switches 320 Gbps to DC 320 Gbps to DC

42U Rack 42U Rack

Storage: Storage: • Latest V7000 • Latest V7000 • 2.4 TB SDD • 6.4 TB SDD • 24 TB HDD • 48 TB HDD • SAN connectivity • SAN connectivity via F/C via F/C

Compute: Compute: • Intel Ivy Bridge • Intel Ivy Bridge and Power 7+ and Power 7+ 4.1 GHz 4.1 GHz • Memory: 16 GB / • Memory 32 GB / core core

© 2014 International Business Machines Corporation 32 Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form What is a Pattern? • The pre-defined architecture of an application • For each component of the application (i.e. database, web server, etc) • Pre-installation on an operating system • Pre-integration across components • Pre-configured & tuned Monitoring • Pre-configured Monitoring Lifecycle Management • Pre-configured Security • Lifecycle Management

• In a deployable form, resulting in repeatable deployment with full lifecycle management

• Delivering superior results: •Agility: Faster time-to-value •Efficiency: Reduced costs and resources •Simplicity: Simpler skills requirements •Control: Lower risk and errors © 2014 International Business Machines Corporation 33 (drag and drop) Components

Link

Policy

Palette Configuration for containing components, available link or policy components

© 2014 International Business Machines Corporation 34 © 2012 IBM Corporation PureApplication ▪ Reduced hardware and software costs through System Benefit Areas consolidation and optimization ▪ Reduced data center operations and facilities costs through increased density, elasticity IT Cost Reduction ▪ Reduced administration costs through automated management and monitoring ▪ Reduced problem resolution time and cost through single point of contact ▪ Reduced provisioning costs through pattern- driven on-demand deployment ▪ Reduced application development costs, TCO reduced cost of defects through faster test ROI cycles, more consistent environments ▪ Reduced migration costs through patterns, integrated software Business ▪ Reduced impact of outages through intelligent Operating health management capability Efficiencies ▪ Caching capability minimizes slow response ▪ Increased business productivity through fewer outages, application defects Revenue Note: Business benefits may ▪ Reduced call center costs (fewer incidents) be determined by looking at ▪ Increased revenue through fewer (planned, specific applications unplanned) outages and incidents, faster access © 2014 International Businessto applicationMachines Corporation functionality 35 Potential benefits will vary by customer

Savings based on projected estimate from value assessments conducted with client provided input and averages. These statements are not based on actual product use results. Projected assessments differ based on each customer’s individual input.

Fast time-to-value Simplified lifecycle • Quick and low-risk setup and tear-down • Expert-built patterns simplify deployment of an application environment and maintenance of applications • Business intelligence analysis expertly • Disaster Recovery setup in as few as 5 deployed in under 30 minutes clicks • New application packaged by expert • Concurrent management of 1000+ VM’s into a pattern can often be deployed in on a single W1700-384 system4 minutes or hours

Agile business Optimized performance

• Support for any enterprise application • Auto-balancing of application resources • Pre-integrated Cloud capabilities and • Expertly architected for high availability expertise for added elasticity • Capable of deploying a 3-tier web • Shared resource pools, advanced license application in under 15 minutes2 and management, cloud groups, user groups automatically scale in minutes3

1) Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments 2) Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of memory and two virtual disks of 12 GB and 4 GB. 3) Based upon testing, under various workload conditions, of the IBM PureApplication System W1500-192© 2014and W1700 International-608 automatically Business scaling Machinesa Virtual Application Corporation Pattern consisting of WAS VMs by adding an addtional WAS VM 37 4) Based upon testing of the IBM PureApplication System IBM PureApplication System W1700-384 (Power7+ Processor, 3.61GHz w/ 8-cores)VMs were deployed using the Virtual System Pattern methodology and were deployed as a WAS 8.5 five-node cluster that deploys 5 virtual machines consisting of one deployment manager, 3 custom WebSphere nodes and 1 IBM HTTP Server. Each VM had default CPU and memory settings of 1 virtual CPU and 2 GB of memory Lets dig in a little?

• “All you can eat” entitlement to run the following software on the full capacity of the purchased System – Full stack monitoring (hardware, OS, entitled middleware) – Virtualization & virtualization management – Tooling for creating patterns – Virtual System Patterns: • IBM OS Image for Red Hat Linux Systems v1 (RHEL 64-bit v6.2) • IBM WebSphere Application Server Hypervisor Edition v7 with IMP (WAS 7.0) • IBM WebSphere Application Server Hypervisor Edition v8 with IMP (WAS 8.0) • IBM WebSphere Application Server Hypervisor Edition v8.5 with IMP (WAS 8.5) • IBM DB2 9.7 FP5 Enterprise Server Edition HV* • IBM DB2 10.1 Enterprise Server Edition HV* • Automation Framework HV (for migrating applications)

– Virtual Application Patterns: • Java Pattern v1 (64-bit Java 7 SDK) • IBM Workload Deployer Pattern for Web Applications v1 (with WAS v7) • IBM Web Application Pattern v2 (with WAS v8) • IBM Transactional Database for Cloud v1.1 (with DB2 9.7 FP5 & 10.1) • IBM Data Mart for Cloud v1.1 (with DB2 9.7 FP5 & 10.1)

Note: Any other software that clients run on PureApplication System *DB2 ESE with options entitled: is traditionally licensed (i.e. PVU's) on a sub-capacity basis • Storage Optimization © 2014 International Business Machines Corporation • Label-Based Access Control39 • Optim Performance Manager PureApplication System W2700: Pre-Optimized, Pre-Entitled Software

• “All you can eat” entitlement to run the following software on the full capacity of the purchased System – Virtualization hypervisor and virtualization management – Full stack monitoring (hardware, OS, entitled middleware) – Tooling for creating patterns – Virtual System Patterns: • IBM OS Image for Power Systems (AIX v6.1 Tech level 5 & AIX v7.1) • IBM WebSphere Application Server Hypervisor Edition v7 with IMP (WAS 7.0) • IBM WebSphere Application Server Hypervisor Edition v8 with IMP (WAS 8.0) • IBM WebSphere Application Server Hypervisor Edition v8.5 with IMP (WAS 8.5) • IBM DB2 9.7 FP5 Enterprise Server Edition HV* • IBM DB2 10.1 Enterprise Server Edition HV* • Automation Framework HV (for migrating applications) • IBM Mixed Language Application Modernization Pattern (for C & COBOL apps) – Virtual Application Patterns: • Java Pattern v1 (64-bit Java 7 SDK) • IBM Workload Deployer Pattern for Web Applications v1 (with WAS v7) • IBM Web Application Pattern v2 (with WAS v8) • IBM Transactional Database for Cloud v1.1 (with DB2 9.7 FP5) • IBM Data Mart for Cloud v1.1 (with DB2 9.7 FP5)

Note: Any other software that clients run on PureApplication System *DB2 ESE with options entitled: is traditionally licensed (i.e. PVU's) on a sub-capacity basis • Storage Optimization © 2014 International Business Machines Corporation • Label-Based Access Control40 • Optim Performance Manager Shift from providing individual infrastructure components to delivering software patterns

Three ways to get the value of patterns of expertise • Patterns Add third-party application patterns of expertise • Use IBM patterns of expertise throughout the system • Capture your own expertise – pattern tooling included

Monitoring Lifecycle Management

Auto Scaling Managed environments scale up and down based upon business SLAs you specify

Failover Failed virtual machines are replaced with new VMs which are configured with the old VM’s identity

Load Balancing Web requests are automatically load balanced across multiple virtual application servers Security ACL’s for application sharing and management access, LDAP integration for application security Monitoring All components of virtual application environments are monitored by PureApplication System

Lifecycle Management Built-in components are pre-configured, tuned, and tested to enable efficient, minimal click deployment and single point of maintenance

PureApplication System includes an advanced placement engine which considers key information when deciding where to place/move VMs

• Application Priority Network I/O – Understands the boundaries of an • Monitors switches and adapters for application, across multiple tiers optimal placement and rebalance

• CPU Storage I/O – Tracks historical and real time CPU • Monitors storage controllers and adapters usage to accurately size workloads for optimal placement and rebalance

• Memory – Monitors memory usage

• Licenses – Considers licensing impact of using a node which is already licensed vs. a net-new one

•Smooth response times under load with automated scaling Vertical Scaling

•PureApplication System offers options for scaling patterns to address demand spikes: VM VM VM – Vertical: • Increase CPU/memory resource allocated to existing nodes/server Adding resource to an instances • Scale down of Memory on POWER existing VM takes seconds • Rolling restart for WebSphere vApp • Based upon OS metrics generic vSys scaling – Horizontal: add additional VMs, start additional nodes/server instances, tie into existing environment Horizontal Scaling – Combination: try vertical scaling first, then move to horizontal scaling VM VM •Decision to scale a pattern up is made based on VM VM policies specified by user Adding a VM takes minutes – Types of policies available differ by pattern

© 2014 International Business Machines Corporation 46 © 2014 International Business Machines Corporation 47 © 2014 International Business Machines Corporation 48 PureApplication on SoftLayer brings cloud economics & hybrid cloud to proven PureApplication platform

New Private Public On-Premise Off-Premise

Patterns: Create Once Deploy Anywhere

System on

Deploying AND managing software quickly and easily across Hybrid Cloud options with proven “patterns” of expertise

Application Optimization Monitoring Lifecycle Management • Policy-based placement •Minimize energy •Maximize performance • Application level prioritization

Software • Dynamic scaling of applications Deploy application and VM resources

HTTPVirtual ApplianceServer

Operating • High Availability of VMs & apps system

Metadata

ApplicationVirtual VirtualApplication Deploy ApplianceServer ApplianceServer

Operating Operating system system • Mobility of VMs for performance,

Metadata Metadata management and maintenance

Software Deploy application • Performance optimization • Application level isolation

Monitorin g Software Lifecycle Deploy application Managem ent

What Can I Run on Pure Application System? - Pre-Entitled and Pre-Optimized Middleware Patterns IntegratedValue

Pre (Included on the System) Entitled

Pre-Optimized IBM Middleware and ISV Patterns

(Available for Additional Purchase)

for for System PureApplication Breadth of of BreadthCoverage

Custom-built Patterns

(Pattern-creation tools included) Optimized

Anything else that will run on a supported OS (RHEL 6.2, Windows 2008 Server R2 FP1 (64bit), and Windows 2012 (64bit))

© 2014 International Business Machines Corporation 52 IBM Patterns of Expertise Optimize Leading Software Capabilities for PureApplication System - Sample look at IBM Solutions Data Management Solutions Information Server 9.1 Compute Node Pattern WebSphere Commerce 7.0 WebSphere Transformation Extender w/Launcher 8.4.1 Software Delivery SAP Business Suite* and Lifecycle Asset and Facilities Collaborative Lifecycle Management Management* Rational App Developer* IBM Maximo Asset Management 7.5

Business Analytics & Data Warehousing Social Collaboration Business Intelligence 2.0 IBM Domino*

Security, Risk Management , Compliance Business App Process Infrastructure QRadar SIEM* Mgmt Mobile Development QRadar Log Manager* and Connectivity IBM Security Access Mgr* Connectivity, Mobile Application Platform 6.0 BPM 8.5 Integration ODM 8.5 and SOA WAS 8.5.5 IBM CastIron 6.4 IBM API Management 2.0 * IBM intends to deliver these new IBM DataPower Gateway software patterns in the future © 2014 International Business Machines Corporation 53 Appliances (XG45, XI52) IBM Software Pattern Inventory for: PureApplication System W2500 (Intel) (as of 2/7/2014)

• IBM API Management 2.0 • IBM SOA Policy Gateway 2.0, 2.5 • IBM Application Pattern for Java 1.0 • IBM Software Delivery and LifeCycle Patterns • IBM Business Intelligence 1.0, 2.0 • Collaborative Lifecycle Mgmt 4.0.2 • IBM Business Process Manager 8.0.1, 8.5 • Rational Application Developer 8.5 • IBM Connections 4.0 • Test Virtualization Server and Workbench • IBM Content Foundation Pattern 5.2 • IBM Transactional Database Pattern 1.1 • IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU Acceleration) • IBM Web Application Pattern (1.0, 2.0) • IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration) • IBM Web Content Manager 8.0 • IBM Domino 9.0 • IBM WebSphere App Server HV (7.0, 8.0, 8.5, 8.5.5) • IBM Encryption Pattern for Guardium Encryption Expert • IBM WebSphere Message Broker 8.0 • IBM Encryption Pattern for SecurityFirst SPxBitFiler • IBM WebSphere Cast Iron 6.4, 7.0 • IBM Informix 11.7, 12.10 • IBM WebSphere Commerce Pattern 1.0 (for WC Enterprise • IBM InfoSphere Information Server 9.1 7.0) • IBM InfoSphere Master Data Management Standard Edition • IBM WebSpere Datapower XG45 V5.0, V6.0 and Advanced Edition, 11.0 • IBM WebSphere Datapower XI52 V5.0, V6.0 • IBM Integration Bus 9.0 (evolution of Message Broker) • IBM WebSphere MQ 7.5 • IBM Maximo Asset Management 7.5 • IBM WebSphere Portal Server 8.0 • IBM Messaging Extension for Web App Pattern 2.0 • IBM WebSphere Transformation Extender Launcher 8.4, 8.4.1 • IBM Mobile Application Platform 5.0.6, 6.0 • Microsoft Dynamics v2008 • IBM Operational Decision Manager 8.0.1, 8.5 • Microsoft Exchange for Intel • IBM SOA Policy 2.0 • Microsoft Sharepoint V2010 • Microsoft SQL Server V2012 • Oracle DB Enterprise Edition v11g, R2

GTS/RDS Delivery

• IBM Application Pattern for Java 1.0 • IBM SOA Policy Gateway 2.0, 2.5 • IBM Business Intelligence 1.0, 2.0 • IBM Transactional Database Pattern 1.1 • IBM Business Intelligence Pattern w/BLU Acceleration • IBM Web Application Pattern (1.0, 2.0) 1.0 • IBM Web Content Manager 8.0 • IBM Business Process Manager 8.0.1, 8.5 • IBM WebSphere App Server HV (7.0, 8.0, 8.5, 8.5.5) • IBM WebSphere Message Broker 8.0 • IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU • IBM WebSphere Commerce Pattern 1.0 (for WC Acceleration) Enterprise 7.0) • IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration) • IBM WebSphere MQ 7.5 • IBM Encryption Pattern for Guardium Encryption Expert • IBM WebSphere Portal Server 8.0 • IBM Encryption Pattern for SecurityFirst SPxBitFiler • IBM WebSphere Transformation Extender Launcher 8.4, • IBM Informix 11.7, 12.10 8.4.1 • IBM InfoSphere Information Server 9.1 • Oracle DB Enterprise Edition v11g, R2 • IBM Integration Bus 9.0 (evolution of Message Broker) • IBM Maximo Asset Management 7.5 • IBM Messaging Extension for Web App Pattern 2.0 • IBM Mixed Language Application Modernization Pattern 1.0 (Runtime pre-entitled, Extensions separate purchase) • IBM Mobile Application Platform 5.0.6, 6.0 • IBM Operational Decision Manager 8.0.1, 8.5

GTS/RDS Delivery

© 2014 International Business Machines Corporation 55 The optimal private cloud platform for enterprise applications IBM PureApplication™ System – IBM intends to deliver in 3Q 2014 Mission critical production support for an even broader set of apps!

• Deliver continuous availability for key applications by deploying across multiple systems • Add storage with an external SAN Volume Controller • Achieve disaster recovery for key applications by replicating select segments of storage • Run your patterns on premise or in hybrid cloud thru SoftLayer, IBM’s industry leading public cloud • Customize patterns to meet your IT standards with updated PureApplication Pattern Engine

• Backup your workload data with your backup and restore solution of choice with IBM Endpoint Manager Lifecycle Edition Pure and Simple. • Call-Home delivers easier system troubleshooting © 2014 International Business Machines Corporation 56 Future intended deliverable; delivery date not yet set Deploy a pattern into a hybrid cloud

Want to deploy part of your pattern in Softlayer? Just drag and drop!

© 2014 International Business Machines Corporation 57 Build Your Own Patterns! ▪ Build custom patterns with Pattern Development Kit ▪ Virtual Appliances ▪ Virtual System Patterns ▪ Virtual Application Patterns

▪ DeveloperWorks (Free Download) ▪ Virtual Pattern Kit for Developers (VPKD) Image Construction Tool

Plug-in Development Kit

• Single Integrated Management UI • Pattern-based deployment • Monitoring at middleware, OS, and virtualization layers • User & Group Management with permissions • License management • Storage, networking, and virtualization management • Update management • Show-back usage reporting (for use in chargeback) • Aggregated logging across multi-server environments

OS view

DB2 view WAS view

Deeply integrating and tuning hardware and software: • Single product streamlines ordering, tracking, receiving, installing and running • Factory installed. Pull it out of the box, plug it in and boot it up. • Management integration across system • Single point of contact for support • Upgrade with zero downtime based on integrated patches • PureSystems Centre – an online catalog of applications and patterns from IBM & ISVs • A broad, open ecosystem of optimized solutions

© 2014 International Business Machines Corporation 61 Built-in Expertise: Download Patterns from ureSystems Centre ibm.com/PureSystems/Centre ▪ Gain access to a broad community of IBM and certified partner expertise ▪ Download optimized, deployable application patterns from 100+ leading ISV partners ▪ Download fixes and patches ▪ Access to developer community Access the IBM RDS Pattern Lab: • http://rds.lexington.ibm.com/ • patterns like SAP, Oracle, etc.. Also run your existing applications today*

Go Online ▪ PureSystems General Information: http://www.ibm.com/ibm/puresystems/

▪ Try IBM patterns of expertise technology free of charge: ibm.com/smartcloud/services/enterprise

▪ Learn more about the IBM PureApplication System: ibm.com/puresystems/pureapplication/

▪ Learn more about IBM SmartCloud Application Services: ibm.com/smartcloud/paas

▪ PureSystems Patterns of Expertise animation: http://www.youtube.com/watch?v=XXIqTF2dlDg

FastPath – Please Continue

PureApplication System Enablement Process Sample Business Partner Enablement Plan – Customized to Meet Your Needs

PureApplication System sales and technical enablement roadmap builds skills required to identify, qualify and progress a PureApplication System opportunity to the next stage in the sales and technical cycles

BP Sales BP Sales Y Ready for Sales Short virtual Prepare for Test? Mastery enablement PureApplication Exam modules covering System Sales PureApplication Mastery test with ~ N System 3 hours of - Introduction PureApplication BP Sales - Value proposition System AS virtual and capabilities learning materials Reaches out to channel -Opportunity representative with questions, Identification spends additional time preparing - Sales Progression BVA/PEP

BP Tech

First Project BP Tech Success - PartnerWorld BP Tech PureApplication Services, System WWBP, ISSW Technical Advanced Skills BP Tech for Partners, Enablement – Workshops etc. Classes and Boot Camp BP Tech Technical Enablement (remote/onsite) Technical Labs/POT BP Tech Enablement (remote/onsite) N Evaluation Technical Technical Enablement Presentation and Ready Mastery Investigation Demo for Test? Meeting (remote/onsite) Y Exam

PureApplication System Technical Enablement Roadmap WWBP Technical Professionals will assist in providing a combination of presentations, demos, education, technical labs, etc. to help qualified Business Partners acquire key skills needed to make their deployments successful. Maintain ongoing enablement plan Volume of Business First Deployment with IBM Technical Enablement WebSphere Accelerator Workshop/Boot Camp WebSphere Education, (1 week) Self Paced Virtual Class, Product Certification (1-2 weeks) WebSphere Proof of Technology Labs (1-3 days) Evaluate through Presentation/Demo (1-3 hrs) Investigate through Q&A Session (1 hr) Technology Expertise

GOAL – Encourage Partners to GOAL – Ensure Partners GOAL Showcase idea, attend IBM Education Classes, take success in first deployment performance & features of Certifications, and to become subject . PartnerWorld Services, GOAL Discover Partner PureApplication System matter experts WWBP, ISSW for Partners, needs and if (onsite or remote) PureApplication System etc. offering may be of interest GOAL - Establish long-term moving forward. (onsite or GOAL Workshop focused on technical relationship. remote) This is information GOAL Inspire Partners with building deep Partner technical Assure repeatable gathering for next phase - technology. Covers Lectures skills. … lecture, labs, assist PureApplication System “Evaluate” and Labs for Technical Professionals with requirements gathering , solutions from Partners (onsite or remote) solution build-out, etc. using offerings and expanding across portfolio

© 2014 International Business Machines Corporation 66 Questions: contact Doug Slade ([email protected]) Worldwide WebSphere Business Partners Technical Professionals PureApplication System – 2014 Focus Areas

PureApplication ▪ Generation 2 Hardware System v.Next ▪ PureApplication System software update

PureApplication ▪ Pattern interoperability for a dynamic hybrid cloud Service on SoftLayer

PureApplication ▪ On-premise composable cloud services System and BlueMix

▪ Adoption of opens standards in cloud for enhanced Open Platform interoperability (OpenStack / Heat,HOT)

▪ Continuous delivery through UrbanCode and Chef DevOps integration

Mission critical production support for an even broader set of apps!

• Simplified continuous availability for key applications by deploying across multiple systems • More flexible storage management and support for external storage • Faster speed to market, with higher quality, by leveraging DevOps ready patterns • Simplified pattern customization to meet your IT standards with PureApplication Pattern Engine.Next • Simplified problem determination via automated call home • Simplified usage of Chef & OpenStack for enhanced openness and standards adoption • Improved maintenance and serviceability Pure and Simple.

•Add script packages in vSys pattern editor •Versioning of patterns, script packages, etc.

© 2014 International Business Machines Corporation 70 Achieve continuous availability for key applications by deploying across multiple systems Deploy the pattern across the 1 racks, choosing where each image within the pattern should run

Build a pattern on any rack using 2 artifacts from all racks

Consolidated view of pattern 3 artifacts across the racks

A single view to monitor the status Rack 1 Rack 2 Rack 3 4 of the deployed pattern across the racks • Permissions attached to artifacts as they move across systems Greater cost efficiency through finer 5 grained replication on a workload • Artifacts can be pinned to an by workload basis

High Latency Domain 1 Domain 4 Domain 5 Low Latency • PureApp deployment console allows you to select any Miami Datacenter system in a Domain as deployment target for a pattern • Within a Domain, a single pattern deployment can create active/active workload w/ sync replication • All systems in a Domain must be connected w/ low latency network • Cross-Domain deployment requires separate manual deploy on each Domain Domain 3 Domain 2 • Enables async replication at high latency distance

▪ Leverage pre-existing storage infrastructure – EMC, HP, IBM, etc… ▪ High performance storage IBM SAN Volume Controller (> 1 Million IOPs) (SVC) ▪ Expandable storage (> 2 Petabytes) ▪ Works with all Gen1 and Gen2 racks ▪ Gen 1 racks require external mounting of SVC ▪ Gen 2 racks will allow certain SVC Fiber Channel models to be mounted within the rack ▪ PureApp External Storage Enablement Feature code ▪ includes on-site integration of external SVC into a PAS rack and on-going support for External Storage Existing external SAN ▪ Block Storage only – No Pattern Deployments/images hosted externally ▪ Attach/detach only. All other operations implemented by customer

1 Running workload 2 Workload is deleted, and attached block storage lives on block storage

3 New workload is 4 Additional block created and existing block storage is attached to grow storage is reattached

Backup name: Nightly Critical Workload Backup Backup storage capacity: 100 TB Location: RTP Estimated time for backup: 1 hours Backup data Free 100 GB 99.9 TB Backup type: System Backup Component Backup

Workload Cloud Security

Virtual Application Pattern Definitions IP Groups Users

Virtual System Pattern Definitions Cloud Groups User Groups

Pattern Types Virtual Appliances

Script Packages Virtual Machines

Images Virtual Machine Groups Add-ons Storage Volumes System Plug-ins Storage Volume Groups

Frequency: On demand Scheduled Start backup date: Start backup time: Scheduled backup to repeat: End backup date:

Wed Aug 4, 2013 02:00AM Weekly Sunday Wed Sep 25, 2013

Add more times

Backup Enabled Availability: Save Cancel

Cost of individual Over 2X components > cost of Individual components of a PureApplication System would cost 2X solution or more than the list price of PureApplication System

Some components can’t Integrated PSM built with 1,000,000+ man hours be purchased in the PureSystems Manager (PSM) represents 1,000,000+ man hours market, regardless of of work; cannot be purchased separately. Delivers much of the price unique capability of PureApplication System

Redundant with 0 down time lifecycle management IBM expertise and intellectual property in designing a highly Expertise redundant, high performance, efficient virtualized platform for enterprise applications optimized for zero down time across the IT lifecycle

4 hours or less Time to value Complete system setup and running applications in under 4 hrs and ongoing deployments in minutes vs. months of system setup, configuration & integration and days for ongoing deployments

Simplified experience On-going usage experience Simplified ongoing management, monitoring and maintenance through single point of cloud management

© 2014 International Business Machines Corporation 77 Leverage External and Shared Storage with GPFS and or iSCSI GPFS ▪ High-availability (HA) parallel/concurrent access shared file system ▪ File system can be shared within a rack, cross rack, and external to the rack ▪ High Availability through redundant GPFS servers and file system mirroring ▪ Configure entirely within PureApp, or have workloads on PureApp clustered as part of an external GPFS storage solution

iSCSI ▪ Access external storage at the block level via Internet Protocol (IP) ▪ SANs appear as locally attached disks ▪ A low cost and efficient method to connect external storage; no special networking infrastructure required

▪ If you need access to remote storage and HA is not a requirement, use iSCSI for simple setup without requiring any additional networking and cables ▪ If you need High Availability shared access (both local and remote) use GPFS. ▪ NOTE: W1700 Power system does not support High Availability without iSCSI (ie Power can share storage and mirror storage but can't provide HA without using external iSCSI storage). ▪ No charge PRPQ for GPFS pattern available now – direction for GPFS to be implemented as a shared service

IBM’s plans and/or intentions© 2014 International may change Business withoutMachines Corporation notice. 78 Scenario 1: GPFS on PureApplication System - Utilize a shared file system internal to one system, to achieve HA across multiple VMs, compute nodes, or chassis within that system. GPFS Cluster

Workload with Workload with GPFS Client GPFS Client

GPFS Server

Storage PureApplication

IBM’s plans and/or intentions© 2014 International may change Business withoutMachines Corporation notice. 79 Scenario 2: GPFS across two PureApplication Systems - Utilize a shared file system across two PureApplication Systems, leveraging the storage contained within those two systems. The file system is mirrored across the two systems.

GPFS Cluster

Workload with Workload with Workload with GPFS Client GPFS Client Tiebreak GPFS Client

GPFS Server GPFS Server

Storage Storage PureApplication A PureApplication B

IBM’s plans and/or intentions© 2014 International may change Business withoutMachines Corporation notice. 80 Scenario 3: Two PureApplication Systems attached to external GPFS storage - GPFS Utilize a shared file system across two separate PureApplication Systems, where the storage and its GPFS server are external to both systems. GPFS Cluster

Off rack GPFS Servers

Workload with Workload with GPFS Client GPFS Client

PureApplication A PureApplication B

© 2014 International Business Machines Corporation 83 © 2014 International Business Machines Corporation 84 © 2014 International Business Machines Corporation 85 © 2014 International Business Machines Corporation 86 © 2014 International Business Machines Corporation 87 Virtual Application Pattern – WebApp, DBaaS, Java and Custom • Pattern for Web Applications consists of application support based on – WebSphere Application Server – Tivoli Directory Server – WebSphere eXtreme Scale – Connectors to remote systems ▪ MQ, DB2, DB2/z, CICS, IMS, 3rd party DB (Oracle), LDAP

• Patterns for Database provides support for DB2 in a Database-as-a-Service model Virtual – Transactional Database pattern Applications – Data Mart pattern support Failure recovery • Pattern for Java applications and HA/Auto- – Quickly allows you to provision and run Java apps. Scaling*

• Plug-in Development Kit available to create custom pattern and plug-ins for custom Virtual Applications

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