Finding the Wonders of Communities14 1St Edition : July, 2016
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Finding the wonders of communities14 1st edition : July, 2016 Published by Designated Areas for Sustainable Tourism Administration (Public Organization), DASTA Adviser : Dr.Nalikatibhag Sangsnit, Director-General of DASTA Mr.Taweebhong Wichaidit, Deputy Director of DASTA Editorial team Mr.Suthep Keasang, Deputy Director of DASTA Office of Community-based Tourism : Mr. Somkiat Amnuaysuwan, Mr. Thanakrit Pattarathorn, Ms. Wanvipa Phanumat, Mr. Suwitcha Boonsamoot, Mr. Man Aramsri, Ms. Piyanat Klaiduan, Mr. Nirut Borkerd, Mr. Sarawut Takham, Mr. Kaurawit Tepneeramit, Mr. Nattakit Kumpayan, Mr. Prasoppong Duangdee Mr. Chanchai Bunsongsomkham, Office of Designated Area of Koh Chang Islands, and vicinity (DASTA1) Mr. Narases Vasa-rajananda, Office of Designated Area of Pattaya City, and vicinity (DASTA3) Ms. Ranoo Pinthong, Office of Designated Area of Sukhothai-Srisashanalai-Khampangpetch Historical Park (DASTA4) Ms. Sumonta Korkaw, Office of Designated Area of Loei (DASTA5) Ms. Mayuree Srisuriyapong, Office of Designated Area of Nan Old Town (DASTA6) Mr. Pasan Vibulrungsun, Office of Designated Area of U Thong Ancient City (DASTA7) Office of Community-based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) 118/1 Tipco Building 31th Floor, Rama VI Road, Samsennai, Phayathai , Bangkok 10400 Tel. 02-357-3580-7, Fax 02-357-3599 Website http//www.dasta.or.th www.facebook.com/CBT.DASTA Created by Cocoon & Co. limited company 32, Chokchai 4, Soi 84, Chochai Road, Ladpraw, Ladpraw, Bangkok, 10230 Tel. 02-116-9959, 087-718-7324, Fax 02-116-9958 Email : [email protected] Foreword Community-based tourism Contents for local community • Let’s get to know community-based tourism 6 • DASTA and community-based tourism 8 When it comes to tourism in Thailand, most people think about entertainment, • 14 pilot communities of community-based tourism 10 lavishness from hotel services, and various touristic activities. However, the most impressive things • Laem Klat Community, Trat Province 12 that touch the hearts of both Thai and foreign tourists are often authentic touristic experience of Thai people and their lifestyle, whether it’s their kindness, smile or warm welcome. • Ban Nam Chiao Community, Trat Province 20 Designated Areas for Sustainable Tourism Administration (Public Organization), or DASTA, • Takhian Tia Community, Chonburi Province 28 has a main objective to coordinate, facilitate, and develop sustainable tourism. We realize that the • Chakngeaw Community, Chonburi Province 36 sustainability of tourism can only be established by the local community as the true owner of that touristic resource. That is why DASTA established Community-based Tourism Office (CBT) as a • Nakhon Chum Community, Kampangpetch Province 44 department that works directly with the local community to develop its own touristic business, with • Ban Khuk Phattana Community, Sukhothai Province 52 the main goal to encourage local community to take part in designing, planning, executing, taking • Mueangkao Sukhothai Community, Sukhothai Province 60 responsibilities, and benefitting from tourism as a co-creator. At the same time, we also try to build • Pla Ba Community, Loei Province 68 the capacity for tourism management and yielding benefits from tourism for the community. When they are able to do so, the profit from tourism, then, will come back to the community, resulting • Kok Sathon Community, Loei Province 76 in better facilities, adding more value to local lifestyles and culture, and, finally, encouraging newer • Bo Suak Community, Nan Province 84 generation to preserve their own social and cultural heritages. All of these help the development • Nai Wiang Community, Nan Province 92 of the community to go in balance and become sustainable. Community-based tourism is on alternative, touristic experience that is managed directly • U Thong Ancient City Community, Supanburi Province 100 and creatively by the local community, with opportunity for learning and developing to certain • San Lom Choi Community, Chiangmai Province 108 standard, leading to sustainability of local environment, culture and good quality of life of people in • Ban Rai Kong Khing Community, Chiangmai Province 116 the community. Nowadays, DASTA has already enlisted 14 pilot communities for community-based tourism, and they are ready to share their story and their pride in various touristic resources with any tourists who wish to experience authentic life of the locals. Therefore, this guidebook is the first door that will bring you into the world of ‘community-based tourism’, where the charm of tourism is not in the luxury of places or buildings, but in the stories hidden in local products and friendship of local people, while the balance mixture of cultural differences will make you appreciate this type of tourism even more. Let’s join us in a path to local touristic experiences that not only relax your body and soul, but also help bring happiness and pride to people in the community. “Let’s Travel responsibly to communities with DASTA.” How to travel and bring “Change tourism... benefit to the community? with community-based tourism” Every sector has its role in bringing benefit from tourism to local community. Here are some examples; Let’s get to know a fun and creative tourism that Governmental Agencies helps restore sustainability for the community. Encourage, facilitate, and support communities by creating opportunities and building capacities for communities to benefit from tourism. Educational Institutions Provide helpful knowledge and information for the development of sustainable tourism for the communities. What is community-based Travel Agencies tourism? Promote and use services that are provided by Community-based tourism is an local communities and matching the right approach of tourism that local tourists to the tourist activities that each community manages its own resources, community provides. based on certain standards in order to allow continous learning for sustainability of local environment, Media Agencies culture and quality of life. Raise public awareness of the alternative tourism that benefits the local communities by providing Community-based tourism is not to right information to the public. answer the question of how the community can benefit from tourism, but instead, to respond to a new question of how tourism can help Tourists bringing sustainability to community Choose travel services that are provided by local development. communities and learn its culture beforehand to help making your travel experience more responsible. 6 7 DASTA and community-based tourism Strategy to develop community-based tourism Community-based tourism development working groups Academic sector Governmental Market sector Community sector create a development sector improve develop local tourist provide consultation plan for community- quality of life of the activities that meet and share knowledge based tourism and community and the market’s demand, with the community. DASTA’s role in build community’s provide necessary and suggest for capacity. resources for tourism sustainable marketing community-based development. strategy. tourism development Goals of community-based tourism Develop tourism to increase Act as an intermediary to coordinate, Enhance the capacity of Local community can Local culture and lifestyle are and distribute income to local promote and facilitate communities the community to be able manage and yield preserved and become more community with the Community- and other networks to develop to take full advantage from benefits from tourism. valuable, adding balance and based Tourism Development tourism effectively for the best tourism industry. sustainability to community Office as the center that interest of the community, and, development. coordinates with designated at the same time, develop areas to build community’s sustainable tourism programs in capacity and prepare its people pilot communities which can be for tourism management. models for other communities. Bring in additional income to the Good quality of life of community and improve local local people. 8 environment. 9 13. Find the local charm close to you 6. 1. Laem Klat Community, Trat Province Traditional fishery with environmentally friendly livelihood 2. Ban Nam Chiao Community, Trat Province 4. Harmonious multi-culture community with the award-wining tourism project 7. 3. Takhian Tia Community, Chonburi Province A learning center of Thai culture and folk art in the midst of coconut plantation 5. 4. Chakngeaw Community, Chonburi Province Ancient Chinese community, the breath from the past 3. 8. 5. Nakhon Chum Community, Kampangpetch Province The ancient market with legacy of Thai cuisine and amulet 6. Ban Khuk Phattana Community, Sukhothai Province The community of Pra Ruang kite, with Sufficiency Economy livelihood at heart 9. 7. Mueangkao Sukhothai Community, Sukhothai Province The community surrounded by historic places and connected to the past through its livelihood 8. Pla Ba Community, Loei Province Reforestation and ecological restoration community 2. 9. Kok Sathon Community, Loei Province Community of legend and natural aesthetics 14. 12. 10. Bo Suak Community, Nan Province The vibrant community of local wisdom, passing down from generation to generation 10. 1. 11. Nai Wiang Community, Nan Province Eastern Lanna community with enriched culture and religious legacy 12. U thong Ancient City Community, 11. Supanburi Province Ancient community with legend of