Marketing Intelligence & Planning Preliminary evidence of brand acquaintancing on Snapchat Hemant Sashittal, Avan Jassawalla, Article information: To cite this document: Hemant Sashittal, Avan Jassawalla, (2019) "Preliminary evidence of brand acquaintancing on Snapchat", Marketing Intelligence & Planning, Vol. 37 Issue: 2, pp.197-210, https://doi.org/10.1108/ MIP-05-2018-0144 Permanent link to this document: https://doi.org/10.1108/MIP-05-2018-0144 Downloaded on: 02 April 2019, At: 06:21 (PT) References: this document contains references to 64 other documents. To copy this document:
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