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Tata Docomo offers free talktime of Rs 150 on purchase of 1GB data

 Now get free talktime of Rs 150 with lifetime validity on purchase of 1 GB of 3G data for 30 days with recharge of Rs 253  Exclusive offer to cater to the millenials’ need for constant data services on mobile devices

XXX, 19, November 2014: Tata Docomo, the unified telecom brand of , today announced the launch of new data offerings for its customers in & .

With every recharge with Rs. 253, now customers can enjoy 1 GB of 3G data for 30 days plus free talktime of Rs.150 with lifetime validity

In an age where studies have shown that 86 million out of 160 million users in access the Internet through their mobile phones, the requirement for reliable data services is critical. Research has indicated that the acceptance and usage of 3G data in the country has been explosive with 3G services in India more than doubling in 2013, exceeding the global average. 3G has continued to be the main contributor to data growth and has increased its share to 43 percent of total mobile data from 33 percent in 2012. Recognizing 3G data services to be an important provision in their extensive portfolio of offerings, Tata Docomo is offering customers free talktime of Rs 150 with lifetime validity on purchase of 1GB 3G data for 30 days with a Recharge of Rs. 253.

Commenting on these new offerings, Praveg Gupta, MBU Head – Maharashtra, Tata Docomo said, “Tata Docomo believes in not only supporting but being an integral part of the growing digital age. With research reflecting an India where 38 percent consumers, a large number of who are millenials, access the Internet only through their mobile phones, our new data plan for 3G services will cater to the increasing data requirements of our consumers thus allowing them to enjoy seamless data connectivity. The 3G plan comes with a free talktime of Rs 150 along with 1Gb 3G data thus living upto our brand’s offering of ‘More data, More Bhalai’. We look forward to this plan adding delight to the services enjoyed by our customers.”

With the changing market dynamics and increasing customer engagement, Tata Docomo has consistently introduced attractive offerings that appeal to their customers. The details of the plans are as below:

Data Service Type Recharge Value Offering 3G Data Services Rs. 253 1 GB 3G Data for 30 days + Free talk-time of Rs 150 with lifetime validity

About Tata Teleservices Limited Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata Docomo and operates its networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata Docomo in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, and public booth telephony and wireline and Wi-Fi services. For details, visit www.tatateleservices.com and www.tatadocomo.com

For further media related information, please contact:

Anmol Khurana Tata Teleservices Limited Email: [email protected] Mobile: +91 9212101229