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Auto Anno 25 Numero ■ ANNO 25 ■ NUMERO 102 AUTO MERCOLEDÌ 8 MAGGIO 2013 Viaggio nel mercato più ricco del mondo che vale 19 milioni di automobili l’anno Niente crisi un quarto delle vendite globali E che sta c’è la salvando i bilanci dei grandi gruppi CinaSupplemento gratuito al numero odierno de “la Repubblica”. Spedizione in abbonamento postale. art.1 -legge 46/04 del 27 feb. 2004 - Roma @ PER SAPERNE DI PIÙ MERCOLEDÌ 8 MAGGIO 2013 www.repubblica.it/motori www.oica.net ■ 3 Citroen, il primo Suv DS Arriverà nel 2014, inizialmente solo in Cina, il primo sport utility della linea DS. Sarà la versione definitiva del prototipo Wild Rubis, 4 Così l’impero cinese presentato dalla Citroen al salone di Shanghai fa sognare l’Europa PANARA, PELLEGRINI 6 Leadership Volkswagen una storia iniziata nel ’78 TARQUINI 8 Avanti marchi premium il mercato va di lusso PATERNÒ 10 La sfida double face delle case francesi SCAFATI 12 Anche Fiat ci riprova la Maserati a Shanghai TROPEA VALERIO BERRUTI Fiat (che però ha nel Brasile e Cina, l’altra rivoluzione negli Stati Uniti fonti di reddi- roviamo per una volta a to abbastanza consistenti) che spostare lo sguardo fuo- però ha deciso di ritentare 14 La qualità all’europea ri dall’Italia, lontano e l’industria dell’auto l’impresa dopo gli scarsi risul- Pdall’Europa. Proviamo tati di alcune joint venture de- del marchio Qoros a guardare oltre per capire l’ef- gli anni passati. «La Cina è un PELLEGRINI, TARQUINI fetto che fa. Nel caso dell’auto si paese complesso e difficile nel scopre un mondo rovesciato. Si può tornare a sorridere quale però non si può non es- scopre che la parola crisi non è sere presenti», ha detto recen- poi così diffusa come da noi. temente Sergio Marchionne. 17 Le novità dell’estate Anzi, spesso è addirittura sco- Insomma, chi è forte (o lo nosciuta. Si scopre che c’è una chia Europa dove tutti possie- re dalla Volkswagen che qui è sarà) da quelle parti potrà af- dai crossover alle spider parte del mondo che sta sco- dono un’automobile e i soldi leader da tempo (2,8 milioni di frontare con una certa sere- BAJARDI, BORGOMEO, ODINZOV, SCAFATI prendo la motorizzazione e per cambiarla scarseggiano. vetture vendute nel 2012 e 3,7 nità la crisi europea. Per que- che in pochi anni ne ha fatto un Il salone di Shanghai ha fo- miliardi di euro di utile opera- sto vale la pena conoscere me- business colossale. E con lei an- tografato perfettamente que- tivo) per arrivare al gruppo Psa glio quel mercato, i gusti e le che le grandi multinazionali, sta situazione. Con i colossi te- (Peugeot-Citroen) per il quale prospettive. Anche perché 20 I cent’anni di Oxford soprattutto europee. deschi in prima fila e poi fran- la Cina è diventato il primo presto le auto cinesi potremo Quel luogo si chiama Cina. Il cesi e italiani. Per i loro conti la mercato al mondo. Non altret- trovarcele in casa. .. alle origini della Mini suo mercato (e non solo quel- Cina è la salvezza. A comincia- tanto può dirsi per il gruppo © RIPRODUZIONE RISERVATA FRANCESCHINI, ODINZOV lo automobilistico) è cresciuto talmente in fretta da stravol- gere in pochi anni ogni equili- brio. Nel 2012 è diventato il 22 La Lamborghini fa 50 primo del pianeta con oltre 19 milioni di automobili vendu- 25 l’anniversario e la festa te, un quarto del totale. Ma è ODINZOV, PASINI destinato a cresce e parecchio. Secondo la società di consu- lenza AlixPartners nel 2020 ar- Usato sicuro riverà a 31 milioni raggiungen- 30 Il retrò della moto do un terzo delle vendite glo- bali. Dunque, è nella terra del- concessionari dalla Guzzi alla Triumph la Grande Muraglia, che si gio- FESTUCCIA ca la vera partita dell’automo- bile. È quel mercato che tiene o Internet? in piedi l’intero sistema ormai BORGOMEO, CALVO, indebolito dalla crisi della vec- TOMMASI a cura di Valerio Berruti Supplemento al numero odierno de “la Repubblica” Gruppo editoriale l’Espresso Spa con Vincenzo Borgomeo Direttore responsabile Ezio Mauro Divisione Stampa Nazionale, via C.Colombo 98 - 00147 Roma Tipografia: Rotocolor Spa via C.Colombo 90 - 00147 Roma AUTO grafica e impaginazione di Ugo Alessandrini Stampa: Dedalo Litostampa Srl Via S. Milella 2 Zona Industriale – Bari disegni di Paolo Samarelli Reg. Tribunale di Roma n° 16064 del 13/10/1975 Pubblicità: A Manzoni & C. Spa via Nervesa 21 Milano tel 02 574941 MERCOLEDÌ 8 MAGGIO 2013 ■ 4 TOP 20 vendite per marca Totale Cina TOP 20 vendite per modelli 12 mesi 2012 diff. su 2011 19.067.000 12 mesi 2012 1 Volkswagen 2.099.572 18,11% 6 Chevrolet 686.692 11,07% 11 Byd 447.907 -0,13% 16 Skoda 230.003 4,54% 5,49% 1 Buick Excelle 450.383 2 Hyundai 862.476 11,91% 7 Honda 560.444 -5,52% 12 Ford 422.010 30,54% 17 Citroen 225.823 -2,11% 2 Hyundai Elantra 358.797 3 Toyota 766.885 -9,60% 8 Kia 490.369 6,68% 13 Audi 382.244 24,95% 18 Dongfeng 223.528 5,44% 3 Ford Focus 296.360 4 Nissan 742.365 -11,12% 9 Chery 487.596 -12,34% 14 Bmw 260.305 11,13% 19 Peugeot 212.463 14,84% 4 Chevrolet Sail 279.740 5 Buick 693.492 7,47% 10 Great Wall 455.264 24,70% 15 Suzuki 255.067 -15,58% 20 Chana 202.402 8,24% 5 Toyota Corolla 276.418 È il primo mercato del mondo con 19 milioni di auto vendute l’anno scorso: un quarto del totale mondiale. Nel 2013 previsto il sorpasso sull’intera produzione europea. MARCO PANARA È il Bengodi per le case del vecchio continente che hanno e vogliamo scattare una usato le joint-venture come grimaldello e vendono fotografia che rappresenti nitidamente il mondo, og- soprattutto vetture premium, vere status symbol Sgi dobbiamo scegliere l’auto. L’immagine ci racconterà molte cose del presente e del fu- turo. E se mettiamo a confronto la fotografia di oggi con quella di so- lo 10 anni fa diventa evidente quanto è cambiata la geografia economica del pianeta. La Cina è ormai il primo merca- to mondiale dell’auto (già da tre Solo la anni) con oltre 19 milioni di pezzi venduti nel 2012, gli Stati Uniti so- no secondi a 4,5 milioni di vetture di distanza, il Brasile ha superato la Germania che presto sarà supe- rata anche da Russia e India, dove si vendono già oggi più auto che in Francia e nel Regno Unito, la Thailandia sta per superare l’Ita- lia, Messico e Indonesia sono a un’incollatura dall’Australia, la Turchia tallona la Spagna. Degli 80 milioni di auto vendute nel- fa l’anno ormai più della metà sono Cina state acquistate da cittadini dei paesi emergenti, il passaggio di mano tra il vecchio mondo indu- strializzato e quello nuovo è avve- nuto. Ma questa è solo la prima metà del messaggio che quella fotogra- fia ci manda, l’altra metà è altret- sognare tanto interessante: se gli emer- Produzione in Cina 2012 diff. su 2011 Gruppo Volkswagen 2.633.044 19,89% Jac (Jianghuai) 146.820 -8,09% Gruppo GM 1.388.639 8,98% Dongfeng 117.567 124,57% Gruppo Hyundai-Kia 1.340.575 14,08% Zotye 111.452 -19,20% Toyota 752.470 -10,68% Mercedes Benz (Daimler) 96.839 20,73% 731.986 Nissan (Fengshen) -10,09% Soueast (Dongnan) 81.194 18,46% 574.579 Honda (Guangzhou) -7,57% Faw-Hongqi 74.695 -32,51% 530.219 -11,44% Chery Baojun 70.183 219,48% Gruppo Geely 500.177 10,60% Beijing Auto 66.768 376,64% Changcheng (Great Wall) 487.695 33,09% Totale Proton 56.194 68,11% Byd 459.371 2,21% 13.045.227 Huatai 34.717 87,20% Gruppo Psa 443.463 9,24% 7,67% Guangzhou 32.555 94,67% Ford 420.914 32,11% Luxgen 32.103 353,50% Gruppo Chang’an 272.866 12,32% Mitsubishi 29.961 -21,90% Suzuki 250.007 -16,38% Everus 23.881 -6,61% Saic (Roewe, MG) 195.683 24,48% 20.894 Faw-Tianjin 181.305 -28,52% Zhengzhou-Nissan -20,62% 13.360 Faw-Haima 179.764 -19,90% Changfeng -45,36% Mazda 178.161 -16,20% Huanghai 12.979 -21,14% Brilliance Jinbei 169.844 35,79% Beijing Jeep 10.056 -12,02% Lifan 157.894 54,10% Zhejing Feideie 5.453 -4,62% Bmw 150.052 52,76% Zhongxing 4.955 -61,30% genti comandano con la forza dei sta fotografia. Il suo mercato da 19 bol, come testimonia il milione di cora tutto da esplorare solo uno numeri come mercati, il vecchio milioni di auto rappresenta già un vetture di alto prezzo vendute nel su 40) quindi lo spazio per cresce- mondo, con l’inclusione ormai quarto del totale, ma secondo le 2012 con il successo crescente di pei la Cina è la salvezza. La Vw, re è enorme. Inoltre il paese sta in- obbligata della Corea del Sud, do- previsioni di AlixPartners entro il Audi, Bmw, Mercedes, Rolls Roy- leader del mercato con quasi 2,8 vestendo massicciamente in in- mina ancora di gran lunga in ter- 2020 la sua quota si avvicinerà a ce, Ferrari, Maserati, Lamborghi- milioni di auto (di cui 400 mila Au- frastrutture: i 16 mila chilometri mini di produzione. I grandi del- sfiorare un terzo. Secondo la so- ni, Porsche. E come testimonia di), realizza qui 3,7 miliardi di eu- di autostrade del 2000 sono già di- l’auto sono ancora tutti protago- cietà di consulenza alla fine del anche il fatto che il mercato è do- ro di utile operativo, per la Psa or- ventati 65 mila e saranno 100 mi- nisti del vecchio mondo: domina- decennio il mercato mondiale as- minato dai produttori stranieri, mai il numero di auto vendute in la per la fine del decennio.
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