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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
36 the Car As a Cloud
THE FUTURE OF MOBILITY 2 CONTENTS Introduction 3 Executive Summary 4 What This Means for Fleets 10 and the Leasing Industry Major Themes Environmental Regulation 11 Cost Pressure 18 The Developing Markets 22 Technology and Connectivity 29 Rapid Manufacturing and New Materials 38 Wildcard Scenarios 43 Conclusions 47 3 INTRODUCTION LeasePlan commissioned this report on the directions that personal mobility is likely to take from now up to 2023. The report consulted a wide range of sources in order to identif y the key trends most likely to shape this future. The report is the first piece of primary research that supports the activities of the LeasePlan Fleet Strategy Board. EXECUTIVE SUMMARY – FIVE KEY TRENDS 4 FIVE KEY TRENDS Five major trends seem likely to dominate the developments in the mobility landscape over the coming decade. While each individual trend may not represent a significant shift, their overall effect could revolutionise attitudes to motor vehicles. This executive summary presents a brief overview of the five key trends and their implications, these are explored in greater depth in the main body of the report. EXECUTIVE SUMMARY – FIVE KEY TRENDS 5 1. ENVIRONMENTAL REGULATION When the EU signed the Kyoto It is clear that electric vehicles treaty in 1997, this signaled their are set to form a larger proportion intent to reduce long-term of the vehicle stock, but questions environmental harm from carbon about where the energy to charge emissions. Although the US them will come from, and when they and China were not signatories, will become truly competitive with manufacturers face collective combustion cars, still linger on. -
Profiles of New-Model Development
AN_suppl_051031_29-31.qxd 19.10.2005 19:18 Uhr Page 29 Profiles of new-model development ALFA ROMEO SPIDER Code-name: 946 Market launch: March-April 2006 Project leader: Carlo Andrea Arcelloni Platform: Alfa Romeo premium platform, already used by 159 sedan and Brera coupe Development notes: Originally planned for 2003, the car was delayed 3 years because of 2 complete changes to its platform and a complete change to the design. Design: Italdesign Giugiaro and Pininfarina Key suppliers: Canvas roof system from Illustration: Christian Schulte Webasto subsidiary Oasys The new Mitsubishi Outlander (far right) is the basis for SUVs for Where built: Pininfarina’s plant in San Peugeot (far left) and Citroen. All 3 are due in 2007. Giorgio Canavese, near Turin Technology: All gasoline engines have direct injection. It is the first Alfa Spider with 4wd and diesel engines. CITROEN C7 car, which also will be built for Peugeot, Production target: 20,000 to 25,000 will be 30 months. The length suggests (includes the Brera coupe from which the Market launch: Mid-2007 PSA/Peugeot-Citroen is working to Spider is derived) Platform: Shared with Mitsubishi’s differentiate the bodies of the Citroen and lower-medium Lancer and its Peugeot from Mitsubishi’s Outlander. Outlander SUV PSA also wants to fit its own engines AUDI Q7 Development notes: Bought from in the SUVs. Mitsubishi, this vehicle will have SUV Where built: Mizushima, Japan looks but won’t be built for serious off-road Production target: 15,000 each for driving. The total development time of the Citroen and Peugeot BMW X6 NEXT-GENERATION XSARA PICASSO Code-name: E71 Market launch: 2008 or later Code-name: AU716 Development notes: The X6 will be a 4-door Market launch: Late 2006 Market launch: March 2006 SUV with a coupe-like roofline. -
Annual Report 2007
Annual Report 2007 Facts and figures 2007 Contents 02 BMW Group in figures 04 Report of the Supervisory Board 10 Group Management Report 10 A Review of the Financial Year 13 General Economic Environment 17 Review of Operations 41 BMW Stock and Bonds in 2007 44 Disclosures relating to Takeover Regulations and Explanatory Report 47 Financial Analysis 47 – Group Internal Management System 49 – Earnings Performance 51 – Financial Position 52 – Net Assets Position 55 – Subsequent Events Report 55 – Value Added Statement 57 – Key Performance Figures 58 – Comments on Financial Statements of BMW AG 62 Risk Management 68 Outlook 73 Group Financial Statements 73 Group and Sub-group Income Statements 74 Group and Sub-group Balance Sheets 76 Group and Sub-group Cash Flow Statements 78 Group Statement of Changes in Equity 79 Statement of Income and Expenses recognised directly in Equity 80 Notes to the Group Financial Statements 80 – Accounting Principles and Policies 89 – Notes to the Income Statement 96 – Notes to the Balance Sheet 117 – Other Disclosures 131 – Segment Information 135 Responsibility Statement by Company’s Legal Representatives 136 Auditors’ Report 137 Corporate Governance 137 Members of the Supervisory Board 140 Members of the Board of Management 141 Corporate Governance at BMW Group 142 Compensation Report (Sub-section of Management Report) 146 Shareholdings of Members of the Board of Management and the Supervisory Board 147 Declaration of the Board of Management and of the Supervisory Board pursuant to §161 AktG 148 Other Information -
BMW History BMW in the 1910S - the Beginning
BMW history BMW in the 1910s - the beginning To better understand BMW today you have to know and understand BMW history. The last century gives the “flavor” of today’s BMW cars, the ingredient that makes them so special. This “special” can be almost seen as the soul of a person. BMW cars have an unmistakably personality and an obsessive care about the feeling of driving, thus their slogan "the ultimate driving machine". This creates a bond between the car and the driver that may last for a lifetime. These three magic letters stand for Bayerische Motoren Werke, or in English, Bavarian Motor Works. The "Motor" is the core of this acronym and is the foundation; the key part around which BMW builds every product. BMW Drives invites you to be part in this amazing trip and you will find out the story that lies behind BMW. HOW BMW PROGRESSED FROM THIS TO 1913 The man who started all was Karl Friedrich Rapp in October 1913. Not everybody knows that BMW started as a manufacturer of aircraft with Austro-Daimler, who was unable to meet its demands that of building V12 Aero engines under license. The company expanded too quickly, and by 1916 Karl Friedrich Rapp resigned from the company because of financial troubles. The company was taken over by two Austrians Franz- Josef Popp and Max Fritz backed by a Vienna engines. Rapp establishes "Rapp-Motorenwerke" in a former bicycle factory near Munich. He starts manufacturing his own aircraft engines but unfortunately they suffered form problems with vibrations. Close to Rapp´s factory, Gustav Otto, the son of the inventor of the four-stroke internal combustion engine, sets up a business building small aircrafts. -
BMW 535I the BMW 5 Series Offi Cially Came Into the World in 1972
BMW 535i The BMW 5 series offi cially came into the world in 1972. In 38 years, the world has certainly changed. In those days you bought a 5 Series because it was the most sporty saloon in its class. Nowadays it is cho- sen for its comfort and luxury and its good environmental credentials. Having become the longest in its class, the 5 series is encroaching on the territory formerly occupied by the 7 Series. The editorial team at Di- plomatic World is really pleased to be able to introduce you to this new saloon from Munich! Concept “How can you believe a car is dynamic if its appearance is everything but dynamic? Temperament is a thing that has to be seen and felt. It’s like talent, it’s not enough to have it, you have to know how to use it.” Adrian van Hooydonk, designer in chief at BMW Group Design This sixth generation (codename F10) is the last "work" to be su- pervised by the much disparaged Chris Bangle. Its resemblance to the 7 series is quite worrying, with the exception of its refi ned look. Ne- vertheless, the Munich saloon has character: the very expressive double kidney grille, sculpted hood and sides, chrome inserts… Sensual lines. We think it is the most beautiful BMW 5 Series for a long time. From all angles, the BMW 535i is a great success. The number of heads that turned during our trial was striking. Bayerische Motoren Werke How do you improve on an engine that has already taken the “Engine of the Year Award” six times? With a twin-scroll turbocharger, the Valvetronic and the High Preci- sion Injection function….A good start The improvements to a signifi cant number of details mark an evolu- tion, each of the three technologies having undergone specifi c opti- mization. -
Auto Anno 25 Numero
■ ANNO 25 ■ NUMERO 102 AUTO MERCOLEDÌ 8 MAGGIO 2013 Viaggio nel mercato più ricco del mondo che vale 19 milioni di automobili l’anno Niente crisi un quarto delle vendite globali E che sta c’è la salvando i bilanci dei grandi gruppi CinaSupplemento gratuito al numero odierno de “la Repubblica”. Spedizione in abbonamento postale. art.1 -legge 46/04 del 27 feb. 2004 - Roma @ PER SAPERNE DI PIÙ MERCOLEDÌ 8 MAGGIO 2013 www.repubblica.it/motori www.oica.net ■ 3 Citroen, il primo Suv DS Arriverà nel 2014, inizialmente solo in Cina, il primo sport utility della linea DS. Sarà la versione definitiva del prototipo Wild Rubis, 4 Così l’impero cinese presentato dalla Citroen al salone di Shanghai fa sognare l’Europa PANARA, PELLEGRINI 6 Leadership Volkswagen una storia iniziata nel ’78 TARQUINI 8 Avanti marchi premium il mercato va di lusso PATERNÒ 10 La sfida double face delle case francesi SCAFATI 12 Anche Fiat ci riprova la Maserati a Shanghai TROPEA VALERIO BERRUTI Fiat (che però ha nel Brasile e Cina, l’altra rivoluzione negli Stati Uniti fonti di reddi- roviamo per una volta a to abbastanza consistenti) che spostare lo sguardo fuo- però ha deciso di ritentare 14 La qualità all’europea ri dall’Italia, lontano e l’industria dell’auto l’impresa dopo gli scarsi risul- Pdall’Europa. Proviamo tati di alcune joint venture de- del marchio Qoros a guardare oltre per capire l’ef- gli anni passati. «La Cina è un PELLEGRINI, TARQUINI fetto che fa. Nel caso dell’auto si paese complesso e difficile nel scopre un mondo rovesciato. -
Design Studios
AN_suppl_051031_25-28.qxd 19.10.2005 19:29 Uhr Page 25 Design studios ASTON MARTIN Senior design executive: Marek Reichman, design director Studio: Banbury Road, Gaydon, Gaydon, Warwickshire, CV35 0DB, UK AUDI Senior design executives: Walter de’ Silva, head of design, Audi brand group Gerhard Pfefferle, head of design, Audi Studios: Audi Design I/ED 85045 Ingolstadt, Germany Design Center Europe 08870 Sitges, Barcelona, Spain Design Center California 82 W. Cochran Street Simi Valley, California 93065, USA CITROEN FIAT AUTO BENTLEY Senior design executive: Senior design executives: Senior design executive: Jean-Pierre Ploue, director of Centre Frank Stephenson, vice president design, Dirk van Braeckel, director of design de Creation Citroen Fiat, Lancia and light commercial vehicles Flavio Manzoni, design director, Fiat, Other senior styling managers: Other senior styling managers: Lancia and light commercial vehicles Raul Pires, head of exterior design Oleg Son, head of Platform 2 Robin Page, head of interior design Carlo Bonzanigo, head of Platform 3 Studios: Luis Santos, design project manager Gilles Vidal, concept cars Centro Stile Fiat Via La Manta 22 Studio: Studio: 10137 Turin, Italy Bentley Motor Cars Centre Technique de Velizy Studio director: Christopher Reitz Pyms Lane Centre de Creation Citroen, Route de Gizy Crewe, Cheshire CW1 3PL, UK 78973 Velizy-Villacoublay Cedex, France Centro Stile Alfa Romeo Viale Luraghi BERTONE DAIMLERCHRYSLER 20020 Arese, Milan, Italy Studio director: Wolfgang Egger Senior design executives: Senior -
Who's Who in European Automotive Design
July 21, 2008 www.autonewseurope.com Design 2008 Who’s who in European automotive design Thousands of men and women have had their hands on the cars we are driving today. They have created eye-pleas- ing winners such as the Fiat 500, Nissan Qashqai and Audi TT, but they also have given us flops such as the Peugeot 1007, Jaguar X-Type and Renault Modus. Regardless of whether their last cars were winners or losers, Europe’s top stylists are at work on what they hope will be their next masterpieces. Below is a comprehensive list of the industry’s top designers and where they are doing their work. ASTON MARTIN Advanced Design Sindelfingen Studio: JOHNSON CONTROLS Marek Reichman, design director Dept DE/APS, HPC X805 Merkenich Design Center Andreas Maashoff, design director industrial 71059 Sindelfingen, Germany John Andrews Entwicklungszentrum design & craftsmanship Europe Senior manager: Andreas Langenbeck Spessartstrasse Studio: 50725 Cologne, Germany Studio: Banbury Road, Gaydon, Largo Spluga, 1 Industrial Design Studio Europe Gaydon, Warwickshire CV35 0DB, UK 22100 Como, Italy Johnson Controls Studio director: Michele Jauch-Paganetti HEULIEZ Automotive Experience Alain Masquelet, research and development director European Headquarters AUDI 17742 Cowan Street Industriestrasse 20-30 Wolfgang Egger, head of Audi group design Irvine, California 92614, USA Jean-Marc Guillez, advanced engineering director 51399 Burscheid, Germany Studio director: Gorden Wagener Stefan Sielaff, head of Audi design Studio: Studios: Advanced Design Center of Japan -
An E66 7 Series
Owning an E66 Long Term Road Test of the E65/E66 7 Series When the new 7-series was released in 2002 the motoring journalists were not too friendly about two aspects of it, firstly the styling by Chris Bangle and then the i-Drive. The designation E65 is for the normal and E66 for the long wheelbase models. some light on their driving ability – Melbourne as the Club delegate in you wonder why they don’t employ March 2003, when I actually travelled Fortunately most of us have real drivers to do their testing. in a 745iL as a passenger, that I had noted over the years that the some serious thoughts about the motoring journalists are not overly I guess that perhaps I was like vehicle. smart when it comes to judging most people when I first saw the vehicles. Look at some of the fine vehicle. Some years earlier when the We had been trying out some vehicles that they have judged as Claus Luthe-designed E32 7 Series of the latest vehicles in the BMW Car of the Year, where we have had came out in 1986, I had simular range and had just finished lunch up such rubbish as the Morris 1100, thoughts about the styling, but after in the Dandenong Ranges. It was on Sigma, P76, Magna and many other a while I got to like the look of it the return journey back to BMW magnificent pieces of machinery. You and soon the previous E23 7 Series HQ at Mulgrave, travelling in an E66 soon get the message, but you also looked dated. -
The Road Ahead the Road to World Car Began in Paris, Sept
WORLD CAR AWARDS THE ROAD AHEAD THE ROAD TO WORLD CAR BEGAN IN PARIS, SEPT. 29, 2016. ENDS IN NEW YORK, APRIL 13, 2017 Peter Lyon Chairman, World Car Awards Hi everyone and a happy new year to you all. By the time generation artificial intelligence (AI), robotics, autonomous you read this newsletter, World Car Awards’ jurors will have driving, electrification, drones, virtual reality and super- almost finished participating in the first round of voting for efficient lithium-air batteries. this year’s six category winners. In the CES’s keynote speech, NVIDIA CEO Jen-Hsun Huang Just before the votes are cast, the Consumer Electronics announced an AI car supercomputer called Xavier which Show (CES) has managed to grab as many headlines as provides his company’s self-driving car BB8 with an AI Donald Trump’s disturbing twitter feed that preceded the Co-Pilot setup that generates road alerts for drivers and Detroit Auto Show. recognizes facial expressions and voice recognition to improve the driving experience. Boasting an ever-increasing focus on automotive technologies, CES revealed the latest trends in next We also saw established carmakers joining forces with THE ROAD TO WORLD CAR TAKES MANY PATHS electronics companies to create prototypes of next- Once World Car jurors’ online votes have been tabulated generation self-driving cars, those collaborations by KPMG by late January, and the top picks have been including Audi with NVIDIA and BMW siding with Intel and decided in each of the six categories, judges will vote a Mobileye. BMW says it will test 40 experimental vehicles second time in the first week of February. -
Press Release
Release Press FOR IMMEDIATE RELEASE Contact: Jennifer Nyholm Tel: +815/777-4444 The Chicago Athenaeum Museum of Architecture and Design CHRIS BANGLE VISIONARY MAVERICK OF THE GLOBAL AUTOMO- BILE INDUSTRY WINS THE 2021 AMERICAN PRIZE FOR DESIGN Chris Bangle is Honored for His Life-Time Achievements in Radically Rethinking Transportation Design Earning Him the Highest Design Recognition in the United States CHICAGO, ILLINOIS (MARCH 15, 2021) - In conjunction with GOOD DESIGN® 2021, The Chicago Athenaeum has announced that the iconic American designer, Chris Bangle, has been named as this year’s laureate of the prestigious American Prize for Design®. Chris Bangle is the prolific American automobile designer known best for his work as Chief of Designer for BMW Group, where he was responsible for the BMW, Mini, and Rolls-Royce motor cars. Bangle is one of the biggest, legendary names in the global automobile industry, venerated by his fellow designers across the globe and acclaimed by car manufacturers and even by the general public for the very successful career he has had thus far churning out award-winning designs, one after the other, and for several decades. Gorden Wagener, Chief Design Officer for Mercedes-Benz’s Daimler Group, states this about Bangle: “Chris is a true visionary and a lateral thinker. He was always ahead of his time and created cars and products that were the same. He is an inspiration for every young designer and so he was for me.” “On top of that, I truly appreciate his great personality and his great sense of humor.” “In the world of transportation design, Bangle is the Titan,” states architecture critic Christian Narkiewicz-Laine.