hair • nails • dayspa • business

october 12 & 13

photo: Bonika Shears

photo: i make you beautiful

photo: GiGi photo: RUSK

photo: CND

Beauty Industry Professionals Only SHOW PREVIEW artistry & education at its best! birmingham jefferson convention center • birmingham, alabama artistry & education

Beth Minardi Martin Parsons Mike Karg Tina Crenshaw Johnathan Kent Swaim Barry Fletcher Minardi KARG Inc. New York Framesi Framesi

Jaime Schrabeck, PhD Rose M. van Leslie Christin Jim Jones Ivan Zoot Lance Courtney Precision Nails Hemert Chvasta Cara Cosmetics Andis Inspiring Champions Biomaris USA at its best! show information show dates & hours registration prices October 12 • 9a – 6p On or Before September 6 October 13 • 9a – 4p Professional Two-Day $40 Student Two-Day $30 show location After September 6 Birmingham Jefferson Convention Center Professional Two-Day $50 2100 Richard Arrington Jr. Blvd North Student Two-Day $40 Birmingham, AL 35203 Day of Show Professional Two-Day $60 monday specials! Student Two-Day $50 A free gift will be given to the first 2,000 attendees including product discounts and specials! A FREE trip to Orlando prize coupon savings! winner will be announced Monday! Enjoy a unique shopping experience at Premiere BIRMINGHAM 2008. Take advantage of this great buying opportunity and enjoy the savings 4 easy ways to register featured on page 33. 1. ONLINE www.premierebirminghamshow.biz 2. FAX or MAIL registration form on page 35 hotel & travel 3. CALL 800.335.7469 or 407.265.3131 (9a – 5p EST, M-F) Get the lowest rates at official show hotels! 4. VISIT a local authorized registration outlet (listing on page 34) • Visit www.premierebirminghamshow.biz, click on Hotel & Travel • Call Travel Planners at 800-237-5655 or 212-532-1660 See page 36 for details. artistry & education

Wayne Grund Surface

Oscar Valencia Inspiring Champions at its best! inside: education Barbershop Highlights 24-25 Business Forum 28-29 Dayspa & Esthetics 26-27 Extensions & Weaves 20-21 Global Texture 22-23 Hair Education 6-17 Main Stage 4-5 Nail Education 30-31 workshops Hands-On 18

participating companies 19 general information Birmingham City Information 25 Coupons 33

Registration Form 35 photo: CND Frequently Asked Questions 34 Show Registration Outlets 34 Trip Giveaway Information 32 hotel & travel information Directions & Parking 36 special events Simply Pink Dance Party 19 main stage Thomas Dewing Amedeo DeRango

Presented by Beauty Systems Group Presented by Beauty Systems Group Goldwell KMS California Featuring Thomas Dewing and Amedeo DeRango Featuring Thomas Dewing and Amedeo DeRango As a diverse, award-winning hairstylist, Thomas is brilliant in cutting as well as coloring. He is 2008 Hollywood and Malibu Campaign especially talented in the areas of up-styling and modern shaping and finishing. Modern Salon KMS California will inspire you as they present the Hollywood and Malibu Campaign for called him “wickedly creative” and his editorial work has been featured in other respected 2008. This dynamic team will share new and innovative cutting and styling techniques publications. According to Thomas, “Fashion change is constant. A hairdresser’s eye needs to be and the culture that is KMS California. as sharp as his scissors.” KMS California haircare inspires individuality, promises versatility and frees you to Amedeo inspires growth in stylists and owners through progressive techniques and motivation. express your own unique style. Express yourself! His work has been featured in Passion, Coiffure Q and Modern Salon. He is very approachable and shares his talents by bringing his creative cutting design techniques to stylists across North The Main Stage America. Sunday 10:25 -10:50a The Main Stage Sunday 10-10:25a

Farouk Systems Tressa Featuring Rocky Vitelli and Monica Keesee Featuring Alvin Charchuk and Kelly McMurray

Vision Designing for many years and still going strong, Alvin Charchuk continues to make magic The Trend Collection for Fall/Winter 2008-09 with his creations. One of Alvin’s great strengths is his ability to imagine and bring to life We proudly present “VISION” the new trend collection from Farouk Systems Group. This modish and progressive styles that also suggest classic elegance. Educator and Color Artist collection is based on two different streamings in fashion, Shimmer & Shine. The Vision are only the beginning of Kelly’s many talents. She is well versed in the beauty industry Collection contains the most beautiful ingredients as texture, beauty and shape. doing haircut techniques and design, special occasion hair and make-up. The Vision Collection contains the 4 basic elements of life: earth, water, air and fire. Total Look • “Earth” stands for: Natural, ecological, melting of culture and feminine The KIS & Tressa Design Team brings the stage to life with cuts, colors and finishing • “Water” stands for: new, fresh, clean, reflection, transparency and movement techniques which will surpass all expectations! It’s all about movement, design and healthy • “Air” stands for: big, space, volume, soft, movement and streaming younger hair with KIS Hair Care. The cut & color methodology consistently integrates all • “Fire” stands for: strong, expressive, explosive and contrast aspects of a “Total Look” for every client. To complete the total look we have added simple The elements inspired us to create “VISION” the new international collection 2008. perm techniques to support the cut and aid in finishing.

The Main Stage The Main Stage Sunday 12 – 12:50p • Monday 12 – 12:50p Sunday 11 – 11:50a • Monday 11 – 11:50a

4 Monica Keesee Alvin Charchuk Kelly McMurray Wayne Grund Dewey Fanone Martin Parsons Mike Karg

Surface Martin Parsons Featuring Wayne Grund Featuring Martin Parsons Worldwide media features Wayne Grund’s work; Cosmopolitan, Vogue, Modern Salon, Martin’s fast paced and entertaining Main Stage presentation will highlight the latest looks American Salon, and Passion are but a few of the magazines; NBC, ABC, CNN, CTV, CBC, including fabulous finishes on short and medium hair, as well as long hair up-styles for special and BBC the television networks. Wayne Grund is featured in excess of 85 shows per occasion hair. year. Stylists throughout Europe, South Africa, Australia, Japan, U.S.A. and Canada have applauded his work. Excitement, Energy, Passion, Learning, Pure Edutainment. Become Educational as well as entertaining, Martin’s presentations are not to be missed. His finale will inspired! Traditionally classic to edgy street fashions. Shout, laugh and learn with Wayne be a parade of elegant hair matched with the most colorful and sumptuous gowns that are Grund! guaranteed to inspire.

The Main Stage The Main Stage Sunday 2 – 2:50p • Monday 2 – 2:50p Sunday 1 – 1:50p • Monday 1 – 1:50p

Fi Hair KARG Inc. New York Featuring Dewey Fanone, International Creative Director Featuring Mike Karg

The Square Risky, charismatic and fiercely intuitive, KARG is a go-to celebrity stylist, an award winning Since 1997, the Fanone International Hair Academy has been recognized with no platform artist as well as the Owner of KARG, Inc. New York and KARG Hairstyling and Products, fewer than 7 international awards including 4 consecutive NAHA student winners. Switzerland. Knowledge and passion in hairdressing have made Dewey Fanone and the Fi Hair Team one of the most sought after educators in North America. Rediscover the The Signature KARG DryHairCut fundamentals of cutting and finishing and learn how to express your confidence and As the hairstylists’ hairstylist, Mike Karg thrives on teaching hairdressers his groundbreaking vision with clients while conveying a complete understanding of the art. See why techniques to help raise them to the next level of hair cutting artistry. Step-by-step, he “The Square” is the foundation of shape! demonstrates his state-of-the-art methods using a variety of professional cutting shears, texturizers, thinners and texture blades. As a world renowned Ambassador of DryHairCutting, The Main Stage KARG breaks new barriers in designing bold, modern hair structures. Sunday 4 – 4:50p • Monday 3 – 3:50p The KARG EXPERIENCE: It’s not just about hairstyling, it’s about a new way of cutting hair!

The Main Stage Sunday 3 – 3:50p • Monday 10-10:50a

13 hair education

Farouk Systems Minardi Featuring Mickey Svircevic, Bradley Tuggle, Featuring Beth Minardi Rocky Vitelli and Monica Keesee

Join BETH MINARDI as she shares her TOP SECRET Formulas for Success in Vision professional hair coloring. This lecture puts YOU in the spotlight. Listen as The Trend Collection for Fall/Winter 2008-09 Beth explains the latest concepts in coloring, her methods of hiring, developing We proudly present “VISION” the new trend collection from Farouk Systems and promoting color staff, and her candid opinions on new hair color products, Group. This collection is based on two different streamings in fashion, theories and techniques. YOU’LL be able to ask Beth any color question you Shimmer & Shine. The Vision Collection contains the most beautiful want, and can take part in one of the most informative color education formats ingredients as texture, beauty and shape. available. During this session, BETH speaks straight from the heart – and gives The Vision Collection contains the 4 basic elements of life: earth, water, air you the kind of non-commercial color assistance busy colorists are asking for. and fire. Note: This is a lecture and information exchange. No models will be presented. • “Earth” stands for: Natural, ecological, melting of culture and feminine Register NOW. BETH’S lectures are standing–room only crowds. Don’t miss • “Water” stands for: new, fresh, clean, reflection, transparency and out! movement • “Air” stands for: big, space, volume, soft, movement and streaming • “Fire” stands for: strong, expressive, explosive and contrast East Ballroom A Sunday ONLY • 11:30a - 1p The elements inspired us to create “VISION” the new international collection 2008.

Exhibit Floor Education Look & Learn Prices Sunday • 9a – 6p $25 On or Before Sept 6 Monday • 9a – 4p $35 After Sept 6 $45 Day of Show

6 800.335.7469 www.premierebirminghamshow.biz

Presented by Gulf States Beauty Supply RUSK NIOXIN® Research Laboratories, Inc. Featuring Sandra Yu, Jim Roberts, Juliet Westerberg, Tatjanna Czypionka and Angela Greenland

Trend Illusions Come to the NIOXIN® booth and activate your mind and body. Illusions of the mind become a creation of the hands, seemingly • Latest in fall fashion and hair trends impossible to recreate, yet desired by many. The RUSK Design Team • Learn how NIOXIN® can grow your business brings to life fashion runway, architecturally inspired shapes and textured designs. NIOXIN® Our unique style of integrating Cut and Color gives you the power Your Hair Deserves Our Best Treatment to create Illusions of your own. RUSK Illusions completely marries bold shapes and brilliant hues into every look. Give your clients the versatility and style they crave. Expand your mind with our newest Cuts and Colors: Exhibit Floor • Deja-Vu - this short, modern cut was inspired by the elongate Sunday • 9a – 6p bob, now with a modern sleek edge • Mirage - a mid-length shape with an optical effect that gives Monday • 9a – 4p the appearance of one length, yet sometimes appears as multiple layers and textures • Revelation - this multi-length cut is a rotation of long and short disconnections creating an exaggeration within the interior

RUSK Illusions … Change the Way You Look at Hair Forever.

East Ballroom B Sunday & Monday • 9:30 – 10:45a • 11:15a – 12:30p • 1 – 2:15p Sunday Only • 2:45 – 4p

Presented by The Salon Center BaBylissPRO

Conair Pro is the leading manufacturer of professional salon appliances. Our lines include: • BaBylissPRO for appliances, dryers and irons • RUSK for professional haircare liquids, color and appliances • Satin Smooth for waxing • Forfex for trimmer clippers

Exhibit Floor Sunday • 9a – 6p Monday • 9a – 4p

7 hair education

Wella Professionals Sebastian Professional

Wella, one of the leading international beauty suppliers, has their roots firmly entrenched Known to have blown the lid off creativity for three-plus decades, fearless styling in the professional salon industry. Embark on a journey of amazing artistry with Wella as isn’t a limp statement. Sebastian has redefined the concept of visionary styling for they present mega-trends while showcasing the talent that has made them the industry’s the beauty industry with a style that is fiercely and feverishly unique. Join them for a top platform artists. presentation of creativity and inspiration in the newest haircut and collections from Sebastian Professional.

Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p

Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p

Graham Webb

The worldwide success that Graham Webb International experiences today is steeped in a rich educational history. Throughout the last three decades, Graham Webb has been synonymous with superior quality and educated, trendsetting artists. Graham Webb International is committed to providing you with the skills, knowledge and tools that will help you unlock your potential and realize your own success.

Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p

8 800.335.7469 www.premierebirminghamshow.biz

Presented by Beauty Systems Group Presented by Beauty Systems Group Goldwell KMS California Featuring Amedeo DeRango and Thomas Dewing Featuring the KMS California Team

Trend Zoom 2008: The Contra Collection 2008 Hollywood and Malibu Campaign Discover how fashion trends can translate into your everyday business. Goldwell KMS California will inspire you as they present the Hollywood and Malibu Campaign Trend Zoom 2008: The Contra Collection is a harmonious combination of for 2008. This dynamic team will share new and innovative cutting and styling contrasts and contradictions. The Contra-Collection illustrates contradictive techniques and the culture that is KMS California. and harmonious elements influenced by two extremely characteristic eras: the Golden Twenties and Baroque period. It is a transformation of fascinating KMS California haircare inspires individuality, promises versatility and frees you to essentials from these two periods where modern interpretations result in two express your own unique style. Express yourself! stunning trend phenomena.

Exhibit Floor Education Exhibit Floor Education Sunday • 9a – 6p Sunday • 9a – 6p Monday • 9a – 4p Monday • 9a – 4p

9 hair education

FHI Heat White Sands Featuring Myron Daniels and Eric Howard Featuring Fernando Salas

Power on. Star-power starts with great hair, and in Hollywood, in fashion and Imagination 2008 the music industries, great hair starts with FHI HEAT. Join White Sands and Fernando Salas, the hairdresser’s hairdresser, in the global tour of Imagination 2008. With Imagination 2008, White Sands and Fernando: Our advanced technology makes our blow dryers and styling irons the • Take education to the next level with the Picasso Code, a no guess work hair most innovative in the industry, which is why celebrity stylists use and cutting system trust FHI HEAT for the world’s most demanding clients and intense styling • Introduce a new razor in shear form, White Sands Evolution environments. • Exhibit new texture techniques along with demonstrating design freedom using White Sands Liquid Texture, the ultimate design tool FHI Heat’s entertaining stage presentation will highlight looks inspired by the fashion runways, including sleek and sensuous ideas for the holidays. Join Fernando has been inspiring, educating and mentoring other hairdressers for us for an inspirational hair demonstration that will teach the latest trends and more than 35 years. His passion for the profession has helped take him from techniques using our best-in-class styling irons, curling irons, blow dryers and behind the chair to the stage as a successful platform artist, to a salon owner, to accessories. a manufacturer of the signature White Sands hair care products. As he continually strives to create products that help hairdressers push the limits, his primary focus Wherever styling takes place at the highest level, on stage, backstage or at is teaching them how to use the products and rediscover the creativity within. your salon, FHI HEAT is here.

East Room O Exhibit Floor Education Sunday & Monday • 12:30 – 2p Sunday • 9a – 6p Sunday Only • 4:15 – 5:45p Monday • 9a – 4p

10 800.335.7469 www.premierebirminghamshow.biz

Martin Parsons Tressa Featuring Martin Parsons Featuring Alvin Charchuk and Kelly McMurray

Long Hair Design Techniques Designing for many years and still going strong, Alvin Charchuk Martin Parsons achieves beautiful styles with a variety of lengths in just minutes. His continues to make magic with his creations. One of Alvin’s great knotting and folding techniques have revolutionized how stylists create hair designs for strengths is his ability to imagine and bring to life modish and special occasions. progressive styles that also suggest classic elegance. Educator and • Join Martin for an exciting presentation of Long Hair Styles from his latest DVD collections Color Artist are only the beginning of Kelly’s many talents. She is well • See a step-by-step demonstration utilizing his unique approach to long hair versed in the beauty industry doing haircut techniques and design, • Apply it to your everyday salon work—simple, fast and sophisticated special occasion hair and make-up.

East Ballroom A Total Look Sunday & Monday • 9:30 – 11a The KIS & Tressa Design Team brings the stage to life with cuts, colors and finishing techniques which will surpass all expectations! It’s all about movement, design and healthy younger hair with KIS Hair Care. The cut & color methodology consistently Cutting Design Techniques integrates all aspects of a “Total Look” for every client. To complete the total look we Having developed his own Design Techniques for Cutting in the early 70’s, Martin has have added simple perm techniques to support the cut and aid in finishing. continually updated and simplified this approach that allows hair stylists to produce consistent haircuts through balance, proportion and the facial shapes of their clients. Watch as the artists transform each cut with color to add dimension, brilliance and • Guaranteed to improve your accuracy, speed, versatility, adaptability and the precision of definition to each style. With Tressa’s unique color system approach and the sleek your designs and stylish cuts of KIS Hair Care, everyone will be creating Fall’s most sassy styles! • Learn the latest trends and shapes for various lengths of hair and how they will make you more profitable in the salon Exhibit Floor Education Constantly copied but never duplicated, this system has helped thousands of stylists achieve Sunday • 9a – 6p their own sense of style and fashion. Don’t miss this only scheduled Cutting Presentation in Monday • 9a – 4p Alabama! PMS 373 PMS 318 East Ballroom A Sunday Only • 3 – 4:30p • • ™

11 hair education

KARG Inc. New York Surface Featuring Mike Karg Featuring Wayne Grund

Risky, charismatic and fiercely intuitive, KARG is a go-to celebrity stylist, an award Surface “Core Cutting System” & winning platform artist as well as the Owner of KARG, Inc. New York and KARG Business “Beyond the Surface” Hairstyling and Products, Switzerland. A perfect blend of art and business that will inspire and motivate! Wayne shares the Surface Core System, a foundation for any cut and time, now and forever! Then mix in The Signature KARG DryHairCut great business ideas in 90 minutes that could change your life. As the hairstylists’ hairstylist, Mike Karg thrives on teaching hairdressers his groundbreaking techniques to help raise them to the next level of hair cutting East Room N artistry. Step-by-step, he demonstrates his state-of-the-art methods using a variety Sunday & Monday • 11:30a – 1p of professional cutting shears, texturizers, thinners and texture blades. As a world renowned Ambassador of DryHairCutting, KARG breaks new barriers in designing Surface Trend Cutting bold, modern hair structures. Take Surface Core Cutting, mix a little fashion, imagination and inspiration and you have the PURE PASSION of Surface The KARG EXPERIENCE: It’s not just about hairstyling, Trend Cutting with Wayne Grund. it’s about a new way of cutting hair!

East Room N Sunday • 3:30 – 5p

Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p

Product Club Featuring Rachel Bodt

In addition to working as a colorist with Cutler Salon in New York City, Rachel has been teaching classes and working as a Platform Artist for Product Club for almost two years, giving her an impressive knowledge of color. Rachel started her career at Toni & Guy where she took advanced courses in hairdressing, color placement & styling. She also has worked with several color lines including L’Oreal, Wella & Redken.

Beyond Basic Foiling This class will demonstrate fresh ideas that help you “create” with foil. Learn how advanced foiling techniques can take your work to the next level and how you can actually charge more for your chemical services! This class will forever change the way you think about foil and allow you to create new service opportunities with it in ways you never dreamed possible. Class is appropriate for colorists of all levels.

East Room M Sunday 10:45a - 12:15p • 2:45 - 4:15p Monday 10:45a - 12:15p

12 800.335.7469 www.premierebirminghamshow.biz

Presented by The Salon Center Presented by The Salon Center Milk Shake by Z-One Concepts ABBA

The hottest line in Europe is now available in the US! Milk Shake combines Italian style with Interactive and exciting, the best way to discover, not only the concept and the healing qualities of milk proteins and amino acids for naturally healthy hair. philosophy of ABBA pure and natural hair care, but also the unique positioning in today’s market place. • Superior internal structure • Superior strength and resilience Join ABBA as they bring an intimate and creative forum to introduce and share: • Superior body • New ABBA cuts • Superior moisturization • Hair cutting theory based on architecture • Superior shine and softness • The ultimate in efficiency and creativity with the art of perming

And get it all with a fun and innovative twist. Treat your client’s hair to a Milk Shake! Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p

Presented by The Salon Center Presented by The Salon Center Rusk Deepshine Color VOILÀ

Rusk Deepshine “Color Café” Join VOILÀ as they reach out to the audience with inventive color techniques and Stop by and get involved! Enjoy the unique experience of one-on-one hands-on education at cuts to learn: Rusk’s Deepshine Color Cafe. The Café experience allows you to: • VOILÀ coloring techniques to emphasize and complement the cuts • Determine shade selection • A unique Italian style of coloring • Mix and apply the color • About special show deals on VOILÀ Color • See the true results all with the guidance of a Rusk Color Tech

Deepshine Color is European nano-technology for incredible color coverage and shine you won’t believe. So rich in color you can cover grey with 10 volume developer! It’s Italian heritage ensures rich vibrant colors that perform in any salon environment. So stop by and get involved!

Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p

13 hair education

Presented by The Salon Center Pravana Naturceuticals Mastey Teinture Color

Come see what all the excitement is about. Teinture Hair Color offers everything you would Our craft has become more than just a series of salon services. Our method of expect in permanent hair color and more! Great grey coverage with uniform results and servicing clients has evolved to a total or holistic approach to beauty. It is no longer natural dimension. Can lift up to 5 levels. Grape Seed extract and Panthenol B5 insures about copying a style from a magazine. It's about creating personalized looks that long lasting color with healthy, shiny results. Formulated with three lifting bases maintains enhance both the inner and outer beauty of our clients. Personality, lifestyle and daily a lasting natural tone. And it does all that with NO AMMONIA! routine are now as important as face shape, coloring and texture. PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Exhibit Floor Education Sunday • 9a – 6p The Evolution of Beauty—PRAVANA Monday • 9a – 4p

Exhibit Floor Sunday • 9a – 6p Monday • 9a – 4p

Presented by The Salon Center Fi Hair Grund Featuring Dewey Fanone, International Creative Director

Welcome to Grund! Structured Formation Grund means great hair! Come see how science makes you a better hairdresser. It One can say that you cannot decorate a house before it is built. This is no different in all starts with the unique properties of “Tiger”, a product that literally repairs damaged haircutting. hair-PERMANENTLY! Reverse the damage caused by chemical services, styling and environmental stress. Provide your clients with healthier hair, better color, less damage Since 1997, the Fanone International Hair Academy has been recognized with no fewer from bleach and perms that look incredible. And that is only the beginning! Grund offers than 7 international awards including 4 consecutive NAHA student winners. Knowledge solutions to all salon requirements-shampoos, treatments, styling- and we also can cut a and passion in hairdressing have made Dewey Fanone and the Fi Hair Team one of the great head of hair. So stop by for some great cutting techniques and see how Grund can most sought after educators in North America. Whether you are a student, new stylist or make you a better hairdresser! advanced stylist, creativity in cutting is all about learning the foundation of structure and design. Exhibit Floor Education Sunday • 9a – 6p In “Structured Formation”, Dewey and his team will cover: Monday • 9a – 4p • Fundamental Techniques such as combing, sectioning and standing position • Executing Planned Shapes relative to the clients’ face, hair texture and lifestyle • How to Finish with Finesse using the round brush and your hands

Be better at what you do best!

East Room M Sunday & Monday • 12:45 – 2:15p

14 800.335.7469 www.premierebirminghamshow.biz

Gerard’s Int’l Advanced Haircutting Seminars TAIFF Featuring Gary Gerard & Team

From Curls to Updos… The Gibson Era Collection It Is All Very Easy with TAIFF Tools Back by popular demand, world-famous stylist Gary Gerard will be demonstrating TAIFF manufactures the only blowdryer with a Posite ION switch which can help with the exciting, new haircuts utilizing his simplified step-by-step method and the study of “stubborn grey” or any other chemicals applied. It opens the cuticle… Furthermore, TAIFF ergonomics. Gary’s new Dry Cutting Phenomenon incorporates dry cutting shapes manufactures the only flat iron with an ION Generator built in to produce shinier and silkier as part of the collection. hair. Learn different techniques to achieve the look you want and your client expects. Check for • Discover the culture, system and training techniques to propel your haircutting yourself the impact in saving time by using a real 2000 Watt dryer and having the best end result skills and inspire your own natural creativity from our professional tools. • Raise your standards and introduce free-style haircutting techniques • Start your journey in the future of creative design cutting • The use of a Positive and Negative Ion Generator Dryer Join Gary to discover the unique and beautiful looks of the Gibson Era Collection. We • Everyday drying with a powerful 2000 Watt Dryer commend you on your pursuit in furthering your education. • Wet to dry Flat Iron and how to use it • Curls, Flips, Bangs…All with a 1” Ionic Flat Iron East Room N Sunday & Monday • 9:30 – 11a • 1:30 – 3p

Exhibit Floor Education Sunday • 9a – 6p Monday • 9a – 4p

London Hair All-Nutrient Haircolor Featuring Frances London DuBose Featuring Chuck Frank and Ian Gavet

Creating Color As the inventor of “Sharktooth Razors” and having developed her own cutting system, Frances is We at All-Nutrient want to give you, the professional haircolorist, noted for her photo work and unique teaching method. Her work is featured in hair magazines in the latest technical news, the most accurate and factual color the USA and Europe. educational information. This class provides “inside the lab” color knowledge, artistic techniques and color dialogue to increase your Haircutting Made Easy! color business. Improve your color expertise and the way you see Join Frances to learn the best educational solution and think about haircolor! in the business: • A complete cutting system Join Chuck and Ian to learn: • Fast and easy cutting techniques you’ll love • How to minimize fadage…even reds • Pinpoint consultations • How to achieve consistent results • Key factors that affect haircolor • Perfect formulation • Save time behind the chair • Resistant gray/white hair • How to evaluate better haircolor • Double your average ticket • How to increase your color business • Dramatically improve color results • Get results from your consultations

North Room I East Room M Sunday & Monday • 11:30a – 12:30p Sunday & Monday • 9:15 – 10:15a Sunday Only • 3 – 4p

15 hair education

Saint Charles International Featuring Greg Saint Charles, ESBI International Artistic Team Celebrity Stylist, CEO and Founder

Turning Point and the Reverse Guideline Haircut All the Rage with Colors Have you lost your creative vision for color? Do you feel like you’re at the end of your Forget all those rules…they have changed! Power Point Cutting just got better. tube with color ideas? • Haircutting has a new direction…now it’s in reverse • Fresh, new perspective and method of haircutting • Understand that you make the color, it doesn’t make you • Discover innovative ideas and exciting techniques that will earn you money • Create a branding image • Introduction to new color techniques to keep you on the edge with color • Give your haircuts texture with our new technique…The Turning Point Let color become your passion; let your vision recreate the future in color!

East Room A & B East Room O Sunday • 11:15a – 12:15p • 2:45 – 3:45p Sunday & Monday • 9:15 – 10:30a Monday • 9:15 – 10:15a • 12:45 – 1:45p Collaboration of Trends Let ESBI Int’l inspire and develop your creative mind. • Collaborate your tools with your mind and talents to create progressions of fashion • Learn trends of today with condensed cutting and dry detailing techniques • Learn up-styling techniques that will show you how and where to begin to create an image • Discover the blueprints of finishing techniques that will push your creativity to a new level

East Room O Sunday & Monday • 2:30 – 3:45p

Bonika Shears Jim Jones Eagle Featuring Danny LaPrade and Bonnie Megowan International Seminars, Inc. Featuring Jim Jones, Celebrity Stylist

Outrageous Secrets to Outstanding Cuts Razor Cutting/Clipper Cutting Danny LaPrade has been a major product line platform artist and educator Jim Jones, considered a “Master” in razor cutting and clipper cutting will demonstrate his for decades. He is also the author of the newly published book; “Outrageous razor cutting and clipper cutting prowess. Jim Jones has been a featured educator at 44 Secrets to Outstanding Cuts.” Together with Bonnie Megowan, internationally National and International beauty shows throughout North America and Europe. His haircutting renowned shear expert from Bonika Shears, you will be equipped with techniques have been featured on the Discovery Channel, in American Salon, Modern Salon, practical information on shear and tool selection. This, coupled with hand and Inspire/Insights and many other publications. body positioning that will save you time, money and energy throughout your career. Jim’s haircutting shows have received rave reviews from coast to coast. In this class you will find the freedom to create a masterpiece instead of just a haircut. Those who attend this class will learn: Jim Jones will educate, motivate and entertain you to your highest level of excellence in Razor • The art and science building blocks to recreate any haircut or develop your own Cutting and Clipper Cutting. creation • 10 secrets to open your creative channels • There are no “mistakes” in haircutting, only opportunities and discoveries East Room A & B Sunday • 9:15 – 10:45a • 12:45 – 2:15p • 4:15 – 5:45p North Room I Monday • 10:45a – 12:15p • 2:15 – 3:45p Sunday & Monday: 9:30 – 11a

16 800.335.7469 www.premierebirminghamshow.biz

Innovations Today René of Paris Featuring Rodney Barnett, Featuring Michael DieBold Certified Trichologist

Wig Customization Introduction to Trichology Michael DieBold will demonstrate simple techniques for wig customization for René of Paris’ As a certified Trichologist, join Rodney to identify the many types of alopecia and three major collections: what options are available for your clients that are suffering with these conditions. Come learn how you can become a certified trichologist with our new certification • Noriko Collection program. • Amore Designer Series • ROP Hi-Fashion If you have clients that suffer with the following disorders, then this class is for you. This presentation will help you, the stylist, understand hair and scalp disorders. Check out René of Paris’ latest hot styles and colors for a • Hair Breakage valuable learning experience and new source of revenue! • Thinning Hair René of Paris offers stylish trends to fit your lifestyle. • Receding Hair Lines • Bald Spots René of Paris—The Leader of Alternative Hair • Baldness • Hair Loss

East Room M Plus... a new feature will be provided showing you how to use the digital hair and Sunday • 4:45 – 5:45p scalp viewer scope. Monday • 2:45 – 3:45p

North Room I Sunday & Monday • 1 – 2:30p

Lisa Akbari Presented by The Salon Center Featuring Lisa Akbari T3 Appliances and Products

Lisa has been featured and written articles in a number of national magazines, and has authored The leader in Tourmaline technology, T3 will be launching a number of exciting new three books and one workbook on hair loss and Trichology, including a #1 selling hair care book. products at this year’s Premiere Birmingham. Come see the new Glow Appliances! Get top salon quality in a fun affordable design. Glow is great for the salon as well As the lead Trichologist at the Hair Nutrition and Research Clinic and director of The Trichology as the client. Also see the exciting new Pro line. Pro line offers high-performance, program at Southwest College in Memphis TN, Lisa has a wealth of experience she wants to share! high-quality tools with as much styling power as they do style. And don’t miss the exciting Liquids developed by top Designer Orlando Pita. Pita’s new innovative Elements of Trichology products will blow you away! Trichology is the science of hair, and uncovers all the mystery surrounding hair loss.

Lisa’s own research explains the two categories of hair loss; internal follicle and external follicle hair loss, which most stylist face and struggle to treat every day. There are thousands of women, men and even children suffering from hair loss and other hair and scalp related disorders and the numbers are growing, but there is a shortage of qualified Trichologists locally and nationally. As a trained Trichologist, you can add six figures a year to your income!

East Room O Exhibit Floor Education Sunday & Monday • 11a – 12p Sunday • 9a – 6p Monday • 9a – 4p

17 3 Easy Ways to SEATING IS LIMITED! Register for Workshops: Paid show admission is • Complete registration form REQUIRED to register. Workshop on page 35 Registrations are non-refundable • Call 800-335-7469 and are only available through hands-on workshops • Visit www.premierebirminghamshow.biz Premiere Show Group.

Framesi SIMPLICITY Hair Extensions Featuring Tina Crenshaw and Jonathan Kent Swaim Featuring Karen Hicks

Italian Style As SIMPLE as 1-2-3 Fall/Winter 2008 Hair Color Collection Forget the six hour application time. Simplicity is Join our Design Group and Italian Style Team Members Tina and Jonathan fast, easy, versatile and a departure from every system on the market, taking less than 30 minutes Workshop Price as they demonstrate Italian Style collection techniques, utilizing Framesi $99 hair color products. While sharing the Italian Style philosophy of creating to apply. This revolutionary new product requires no better beauty, stylists will also learn how to increase profitability behind the weaving, sewing, heat, messy glue or adhesive. What do I need to bring? chair. Stylists will be able to implement new color techniques during the With Simplicity, your clients can have the gorgeous • Flat Iron hands-on portion of the program. hair they have always wanted and you can • Utility scissors significantly expand your extension business and • Metal rat tail comb For technical questions regarding this workshop, please contact Framesi at profitability. Simplicity will not damage clients’ hair • Sectioning clips 800-321-9648 ext. 320. and actually aids in the growing out process. • Razor or slide cutting shears • Hair brush Workshop Price • Application in less than ½ hour East Room E What does the registration $75 • Will not damage hair Sunday • 9a - 12p • 2 - 5p • Comfortable and carefree cost include? What do I need to bring? • Profitable • Use of mannequin to practice • Color smocks on during the workshop For technical questions regarding this workshop, • Gloves • Practice hair please contact SIMPLICITY Hair Extensions at • Styling Tools • Certificate of Completion 800-536-7202 or visit www.simplicityhair.com. What does the registration Extensions will be available for purchase at the show. cost include? • Mannequin East Room D • Italian Style Technical Sunday • 2:30 - 4:30p and Proposal Books Monday • 9:30 - 11:30a before after

New Concepts Hair Goods, Inc. Featuring Veronica Forbes

This workshop is for beginners. Lacefront The Lacefront is Hollywood’s secret. Originally made for the movie industry, the Lacefront systems have become the latest in modern hair replacement and is the newest development in non-surgical hair Workshop Prices replacement. The Lace is invisible to the eye and $199 On or Before Sept 6 the hair appears to be growing directly from the $249 After Sept 6 scalp, even with up-close scrutiny. $299 Day of Show • Consultation • Removal • Application • Design What do I need to bring? • Selection • Combs • Sectioning clips For technical questions regarding this workshop, • Shears please contact New Concepts Hair Goods at • Spray bottle 800-676-6244. What does the registration cost include? • Mannequin • Practice hair and tools • Certificate of Completion

AFTER

East Room D Sunday • 10:30a - 12:30p 18 Monday • 1 - 3p participating companies

ABBA Diamond Towel & Supply Company Magazine Service Outlet Slender Touch & Lipo Express Ace Nail Supply Donna Bella Hair Extensions Major League Barbers/Extreme Supercuts Smart Step Therapeutic Flooring AirFlair Makeup ESBI International Martin Parsons Smockers All-Nutrient Haircolor Europro Equipment Massaging Insoles By Heavanly Soles SO. CAP USA Hair Extensions Andis Company Euroshine USA, Inc. Mastey Teinture Color Sparkle Plenty Designs Aveda Institute Birmingham Eye Kandy Cosmetics Medi Nails Learning Center StyleNet.com Salon Websites B.W. Boyd Shears/ Utsumi America Fairy Tales Hair Care Mikal Salon & Spa Software Surface - Wayne Grund Education BaBylissPRO Fake Bake Tanning Products Milk Shake by Z-One Concepts T3 Backscratchers Salon Systems, Inc. Falcon International Group MJ Productions, Migi Cosmetics, Velvet TAIFF Barbers Only Magazine Farouk Systems Modern Basic Distributors Takara Belmont Barry Fletcher Products FHI Heat, Inc. Nahbila’s Essentials TEMPTU NYC Belvedere USA Fi HAIR GEAR National Solid Gold Magazine The Bass Brush Company Best Instruments, Inc. Florida Shears New Concepts Hair Goods Thermasoft Betty OH Forest City Beauty Supplies NIOXIN Research Laboratories, Inc. Thomco Insurance Bio Jouvance Paris Framesi NuExpressions Toni Love’s Training Center Biomaris USA Frances London Dubose (London Hair) Nufree - New Beginnings Top Secret Haircessory Biotouch Permanent Makeup Gary Gerard’s International Haircutting Onesta Torain Fusion Hair Extensions Blinc, Inc. Seminars OPI Total Media Group BodySense Midwest/ Bodewell Gateway Trading, LLC Patric Bradley/ P Element Tressa Bomb Cosmetics Gavson Salon Classics Poshe’ Twists & Curves Bonika Shears Golden Rainbow Publishing Pravana Naturceuticals Urban Call Bric McMann Goldwell Product Club Vanity Label, Inc. Bronner Brothers/ NuExpressions Graham Webb Raha VOILA Brow Lash Art Grund Rene of Paris Wahl Clipper Corporation CARA Cosmetics International Hair’s How Magazine & Styling Books Rhino Mats Washi Scissor Company Chuck Caple I Make You Beautiful Rose Skin Care Products Wella Professionals CinderellaHair Extensions Infinix Shears RUSK White Professional Tooth Whitening CND Innovations Today Saint Charles International White Sands Hair Care Colours of Joy It Works! Inches Gone In 45 Minutes Salons Unlimited Magazine Worcester Reading Company Columbia Beauty Supply Jean Alexander Cosmetics SalonSENSE Magazine Wrapforfatloss.com Cricket Joewell USA Satin Smooth Crown Industries John Amico Products Sebastian Professional Plus Many More… Crown Shears KARG, Inc. New York Sensei Shear Systems/Via San Francisco Participating Companies subject to change Cutting Edge Shears / Fine Edge Kiss Me Mascara Shark Fin Shear Company List as of July 18, 2008 Dennis Bernard, Inc. LeChat Nail Care Products Shirlena Allen Academy Derma Vista London Hair SIMPLICITY Hair Extensions simply pink party come party in PINK with us and support a great cause! Sunday, October 12 • 8 – 12pm Sheraton Birmingham Hotel Ballroom cash bar, music & entertainment • must be 18 or over suggested donation of $2 per person 100% of the proceeds from the simply pink party will be donated to the National Breast Cancer Society don’t miss a party with a purpose! show your support by wearing pink! extensions&weaves Total Media Group Featuring Danessa Myricks and SO. CAP. USA Hair Extensions Top Secret Haircessory Janel Sealy-Smith Featuring Bernard Ory Featuring Denise Rossouw

The Hair & Makeup As the owner of On Stage Hair Studio in Slidell, Louisiana, Taking Your Retail to a Whole Bernard is internationally recognized as an expert in hair Connection: Editorial Styling Different Level on Set extensions. Join Denise Rossouw as she teaches you new hair Achieving a career that’s about more than Bernard is contacted often by individual salons across the extension techniques and motivates you to offer a new, simply doing hair behind a chair requires United States and Canada to teach stylists various hair fast simple service in your salon! hard work, proper planning and “the perfect extension techniques. photo shoot”. Getting your foot in the door to create looks With an easy-on easy-off application, Top Secret for ad campaigns, editorial styling, video shoots and 7th Join Bernard on the Exhibit Floor as he shows you the Haircessory will provide a variety of options; giving you Avenue fashion shows means your portfolio needs to be benefits of offering SO. CAP. Human Hair Extensions in the tools to take your retail sales and business to a higher filled with a hot variety of classy, edgy multicultural looks. your salon. level, setting you apart from mainstream salons. Celebrity Makeup Artist and Hairstylists Danessa Myricks and Janel Sealy-Smith want to take you on a journey to Exhibit Floor Education Exhibit Floor Education creating portfolio perfection! They’ll teach you how to find Sunday 9a – 6p • Monday 9a – 4p Sunday 9a – 6p • Monday 9a – 4p the perfect blend between hair, models, fashion styling, makeup and photography to jumpstart your new career. Learn how to use tricks of the trade to create looks quickly on set! • Quick weaving techniques for on set styling • Achieving the perfect makeup complement to the hairstyle • Using creative thinking and whatever props are available to get the look for hair & makeup • Creating a vision together—preplanning

North Room G Sunday • 2:30 – 4p

Donna Bella Total Media Group Toni Love’s Training Center Hair Extensions Featuring Ellen Henderson Featuring Toni Love Featuring Sam Parker

Hooked on Weaving The Business of Wigs, Weaves & Everything Hair Extensions Ellen Henderson has created a multi-faceted, totally unique You know Sam from his nationwide advanced education strand-by-strand system that uses a hook tool in various Extensions Interlocking: NO Braids & NO Glue! Do you want Lacefront classes. You’ve seen him onstage at international trade forms to create a full head of weave. hairpieces without the expensive prices? Get educated on all shows. He travels to events to share his skills and passion your options! for the latest hair extension techniques. His goal is to inspire Latch Hook Weaving is quick, long lasting, safe on the natural hairdressers to understand that almost every client is a hair and a great way for you to introduce versatility into your Toni Love teaches different techniques of hair weaving as candidate for hair extensions. Whether it’s a full head or just styling repertoire. well as hair replacement. She’ll teach you how to enter this a few highlights, it means happier clients and more money business professionally and how to increase your revenue. in your pocket. You can’t begin to imagine the creations you can design with this insatiable styling technique—and you won’t believe how Learn everything you need to know about the latest hair Toni is the author of Wigs, Weaves & Extensions published much you can charge for your creative genius! Learn the extension methods: by Milady and Owner of Toni Love’s Cosmetology Training tricks and get your clients HOOKED on weaving! • Application, removal, cutting and styling Center, L.L.C., in Moundville, AL, where basic and advanced • Which system is right for you, Fusion or Micro-bead classes are taught. This class is sure to open your eyes to North Room G • Pricing your services and maximizing profits all the possibilities of expanding your business by adding • Marketing yourself as an extension specialist Monday • 2:30 – 3:30p commercial hair service to your menu of hair services. • How to keep costs down and make money today Get a chance to apply the extensions and find out for yourself North Room G which system you prefer. Sunday & Monday • 1 – 2:15p

North Room G Sunday & Monday • 20 10:30 – 11:30a 800.335.7469 www.premierebirminghamshow.biz

SIMPLICITY Presented by Jaguar Luxury Hair Extensions Shirlena Allen Academy Torain Fusion Featuring Karen Hicks & Featuring Shirlena Allen, Hair Extensions Gloria Washington-Mines Celebrity Stylist Featuring Torain

As SIMPLE as 1-2-3 Hair Choreographer—someone with the ability to create and Learn the five technical applications of adhesive hair Forget the six hour application time. arrange movement of hair through weaving, pressing, braiding, extensions and all the contemporary tools. Simplicity is fast, easy, versatile and a curling, cutting, coloring or styling. This describes Shirlena Allen departure from every system on the market, perfectly. This comprehensive class will cover: taking less than 30 minutes to apply. This • Pre-tipped hair extensions that feature our 22” hair As the #1 sought after makeover queen, Shirlena’s work has revolutionary new product requires no with adhesive nail tips been featured on TLC’s Extreme Makeover, in the pages of weaving, sewing, heat, messy glue or adhesive. • Micro Ring process, using flashpoint hair pieces Sophisticate’s Black Hair, VIBE, InStyle, Essence, Hype Hair and • Braidless track weave more! She’s currently the owner of 50 North Salon, in Beverly With Simplicity, your clients can have the gorgeous hair • Bond weave that allows the artist to quickly attach the Hills, CA. they have always wanted and you can significantly expand entire track to the hair your extension business and profitability. Simplicity will Shirlena’s client list includes Ciara, • Fusion individual hair extensions not damage clients’ hair and actually aids in the growing Khandi Alexander, Black Eyed Peas, out process. Lenny Kravitz, Eve, Brandy, Vivica A. Join us to understand the difference between Keratin and • Application in less than ½ hour Fox, Nia Long, boxer Lennox Lewis Protein adhesive, as well as how to buy Commercial hair. • Will not damage hair and others! North Room G • Comfortable and carefree • Profitable Hollywood’s Best Sunday & Monday • 9:15 – 10:15a Kept Secret! See page 32 for Join Shirlena as she and her team Simplicity workshops! of experts demonstrate their unique Front Lace Wig application technique.

Exhibit Floor Education North Room G Sunday 9a – 6p • Monday 9a – 4p Sunday & Monday • 11:45a – 12:45p

New Concepts Hair Goods NuExpressions Cinderella Hair Featuring Veronica Forbes Featuring Samantha Huntley

Lacefront Blue Print Join us to learn all the benefits of Cinderella Hair The Lacefront is Hollywood’s secret. Originally made for NuExpressions invites you to become acquainted with the extensions. Cinderella Hair only uses 100% Remy Hair. the movie industry, the Lacefront systems have become fabulous freedom series. This selection of uniquely crafted Our trainers will demonstrate the exclusive Cinderella the latest in modern hair replacement and is the newest designs explodes with textures and dimensions that exemplify Hair application and removal methods. Discover how development in non-surgical hair replacement. The Lace the perfect union of precision and freedom cutting. easy it is to add highlights, length and volume along with is invisible to the eye and the hair appears to be growing • Experience the art of wet drafting color matching—creating the most natural extensions directly from the scalp, even with up-close scrutiny. • Wet drafting will provide the professional stylists with application in the industry! creative freedom and the fundamentals of method; the Cinderella Hair seminars will leave you feeling confident See page 32 for result—cutting edge hair designs that can be replicated about offering hair extension services and provide you New Concepts Hair Goods time after time with the tools and support needed to master the craft of workshops! • The latest extreme hair cutting techniques will be hair extensions. demonstrated using the hot razor comb and the most advanced ionic tools such as the ceramic iron and brushes It’s not just a case of meeting popular demand; Cinderella Hair Extensions and the Cinderella products are good North Room B profit centers for your business and will positively impact Sunday & Monday • 2:15 – 3:15p your bottom line. Extensions require regular maintenance with repeated visits to the AFTER salon, making them a great way to build loyalty and increase revenue. Discover Cinderella Hair for yourself!

Exhibit Floor Sunday 9a – 6p • Monday 9a – 4p

Exhibit Floor Education Sunday 9a – 6p • Monday 9a – 4p 21 global texture

Barry Fletcher Products Patric Bradley Featuring Barry Fletcher Featuring Patric Bradley

As the most sought after educator and competitor in the African American hair-care The Elements of Vintage industry, Barry has a unique formulation of products and extensive knowledge of hair care. The looks in this collection range from short cuts with sharp silhouettes and rocky long fronts to disconnected bobs in Barbie blonde to Racy-red. Beautifully dressed and shaped Why Are Black Women Losing Their Hair? hair, highlights inspired from the glamorous ‘50s to the sexy ’70’s, while ensuring that there Establish a relationship with your hair with Barry’s best selling book. Get the answers to the is a current and natural feel to the hair. Shades of copper, blonde, mahogany and chestnut most asked beauty questions. become magical highlights. Vintage wear and high couture ensure that the hair reflects a • What’s up with weaves rich, sexy and powerful emotion yet maintaining a soft and approachable aspect. • Where does dandruff come from and how do we get rid of it • Are you sexually aware of what makes a grown man stare East Room C Sunday • 11:15a – 12:45p • 4:45 - 5:15p North Room B Sunday • 12:15 – 1:45p Super Soaked Collection A fresh approach to classic techniques that is certain to Celebrity Cuts inspire limitless options, using creative wet sets as a guide Join Barry as he shares with you: to healthy hair. Grow your business and expand your services • Fast and progressive techniques for personalizing haircuts with HOT, INNOVATIVE wet set techniques! • How to make weaves more believable using the Surface Shaver Razor comb • Discover new and advanced ways of wet setting • A systematic approach to hair cutting and the proper use of • Experience the new Patric Bradley P-Rings that create shears mega volume and shine This will be the most versatile class of its kind. Master your • Take wet sets looks from a $25 service to a $65+ service craft and cut your way to the top! • See why flexi-rods are your banks best friend • Take your basic roller set to new heights (not for your North Room B grandmamma) Sunday • 3:45 – 5:15p East Room C Monday • 12:15 – 1:45p Monday • 11:15a – 12:45p

Chuck Caple Twists & Curves Featuring Chuck Caple Featuring Maria Thompson

If You Don’t Know Prevailing Pigment, International Award winning Maria Thompson of Twist & Curves is an Afrocentric Braid You Don’t Know Color Designer, Licensed Cosmetologist, Educator and Platform Artist. A native of London, There are several aspects to successful color placement and complete coverage…accurate England, Maria specializes in elegant styles for the busy woman on the run. Her styles consultation, the color wheel, level charts etc. But there is one exclusive principle that far are designed to take 2-3 hours to create and 15-60 minutes to take out. Twist & Curves exceeds others when it comes to a successful final result. Prevailing pigment “is to hair is home for the Curly Twist, which Maria created eight years ago. color” as distribution “is to haircutting”. Neither can exist without the other. “If you don’t know prevailing pigment…you don’t know color.” Curly Twists Want to learn something new and exciting, East Room C something different to offer your clients and Sunday & Monday • 9:15 – 10:45a increase your earning potential? Then allow Maria to show you how to complete these soft, sexy, The Equations for Semi Permanent Coloring & sassy Curly Twists, in three quick easy steps. Permanent Coloring Your clients will love the endless easy styling As illustrated in his book “Coloring Chemically Relaxed possibilities with no pins! They can be worn long or Hair”, Chuck will give you the equations for semi short, up or down for an evening or daytime look. permanent and permanent coloring. He will explain This is one class you won’t want to miss! the options you have with semi permanent coloring procedures. This program will also aid the colorist in assisting the client in proper color choice through East Room C descriptive consultation. Sunday & Monday • 1:15 – 2:15p

East Room C Sunday • 2:45 – 4:15p

22 800.335.7469 www.premierebirminghamshow.biz

Nahbila’s Essentials SalonSENSE Magazine Featuring Sonia Tutuwan Featuring Terri Winston

Creative Textured Hair Styling The Secret Tools to Success Learn the most innovative techniques for managing hair, whether it is textured or kinky. Gain a Are You Bankable? wealth of options for all hair, including natural afro kinky hair on everything from: So you made a million dollars and now it’s gone. • Twists • Combing What’s next? • Locks • Styling • Millionaire’s secrets • Tax secrets, benefits and management • Washing • Legitimize your business • Establishing business credit • Benefits of corporate structuring • Credit management Sonia will also discuss the use of color to enhance your appearance and extensions to increase • Your dream team • FICO building your style variety. The current movement towards natural hair is no fad, but a movement towards • Making your money work for you • Financial freedom redefining and embracing what is beautiful and acceptable to people with textured hair. Attend this class and embrace your roots today! North Room B Sunday & Monday • 10:45 – 11:45a North Room B Sunday & Monday • 9:15 – 10:15a

NuExpressions i make you beautiful Featuring Samantha Huntley Featuring Danessa Myricks

Blue Print Multicultural Makeup NuExpressions invites you to become acquainted with the fabulous freedom series. This selection Broaden your makeup skills to accommodate people from all walks of life! Join of uniquely crafted designs explodes with textures and dimensions that exemplify the perfect Danessa and learn how to tweak your makeup techniques to better serve a broader union of precision and freedom cutting. clientele base of all races and genders. • Experience the art of wet drafting • Select the right foundation shades and textures for every skin type • Wet drafting will provide the professional stylists with creative freedom and the fundamentals • Sculpt the face and facial features to accentuate and accommodate various of method; the result—cutting edge hair designs that can be replicated time after time ethnic traits • The latest extreme hair cutting techniques will be demonstrated using the hot razor comb and • Makeup for men and children the most advanced ionic tools such as the ceramic iron and brushes • Expand your service and increase sales by catering to new markets

North Room B North Room F Sunday & Monday • 2:15 – 3:15p Sunday • 11:30a - 12:45p

23 barbershop highlights Barbers Only Magazine Featuring Craig “Mr. Taper” Logan, Andis WAHL Professional Bashan “B.G. Cutta” Gibbs and Featuring Ivan Zoot, Featuring Kristi Faulkner Vinny “Barberino” McGill Director of Education and Training

Mr. Taper boasts 19+ years as a Master Up Close and Personal 2008 Men’s Clipper Cutting Barber, Bashan is one of Atlanta’s most Andis will be presenting the latest and best in up close Kristi is a master at all types of men’s clipper cutting. She requested celebrity stylists and Vinny, owner and personal clipper cutting! performs fades, designs, and tapers and explains the details of Legends in downtown Atlanta, is one of the thoroughly. Kristi understands how to make your Wahl tools youngest Master Barbers in GA. The Andis floor theatre will be the place to see the tips, work for you and make your clients look sharp! tricks and techniques that will help you to master the Barbering 101: The shortest and tightest of today’s clipper cuts. Our stylists use a combination of clippers, trimmers and unique blades to tailor any cut without picking up a set of shears. Beautician and Beginning Fades, flat tops and tapers will be explained and Barber Crash Course demonstrated as only Ivan Zoot can do it. Return to your Examples include: Barbers Only emphasizes multicultural shop with the skills and confidence to change your clipper • Blending a male cut freehand techniques for any barbershop or salon; an cutting forever! • Performing the cleanest bald-fade imaginable excellent class for beginning barbers and beauticians and • Lining and trimming with ultimate detail…making for a a great refresher for veterans. Learn barbering basics with classy or edgy look professional results! • Placing unique designs in the hair for a standout appearance • Basics of a professional look, regular haircut and taper-fade • Regular/Even and Taper/Fade style intro Exhibit Floor Education North Room H • Superior cutting techniques, tools and hygiene Sunday & Monday • 10:45a – 12p • Promotion and professionalism Sunday 9a – 6p • Monday 9a – 4p

North Room H Sunday • 9:15 – 10:30a

How to Complete Design Cuts: PRO FESSIO NAL A Step-by-Step Guide on Performing Design Haircuts in Your Shop or Salon Join Vinny and the Barbers Only Magazine staff to learn how Bonika Shears to execute various basic and advanced design cuts popular Featuring Sheila Tate & in today’s barber shops. This class is targeted for the experi- enced or novice barber and will cover the tools needed and Bonnie Megowan step-by-step instructions on completing design cuts. Barbering Secrets for North Room H Cosmetologists: Cutting Sunday • 12:15 – 1:30p Cross Cultures Expand your client base when you learn the The $100 Haircut craft of creating men’s customized, polished What would make your client spend $100 on a haircut? haircuts. Sheila Tate, master barber and This class is for advanced barbers or stylists who want to cosmetology educator will demonstrate how to incorporate increase ticket sales. Attract new clients with the promotion your cosmetology talent with barbering skills for straight, curly and execution of the $100 Haircut. and over curly hair. This class will demystify both multi-cultural • Multicultural haircut styles as well as gender diversity when you understand the “3 T’s of • Client focus (the pamper session) Cutting Cross Culture”: Texture, Tools and Techniques. Join us • Promote yourself, upgrade your profession, look the to explore: part • Blending through tapering and texturizing • Increase your ticket and finalize client relationships • Shear over comb • Clipper over comb • Shear and razor techniques North Room H • Freehand cutting Monday • 12:15 – 1:30p You’ll also learn about shear selection based on your cutting style and hand positioning from internationally renowned shear expert, Bonnie Megowan. Armed with these new concepts and tools, you’ll have the confidence to tackle the male trends that will brand your salon image and bring loyal, repeat, referral business from the professional male patron.

North Room H Sunday • 3:15 – 4:30p

24 800.335.7469 discover www.premierebirminghamshow.biz BIRMINGHAM Jim Jones Eagle International Seminars, Inc. Shopping, Dining, Featuring Jim Jones, Celebrity Stylist Nightlife, Culture & More Razor Cutting/Clipper Cutting Birmingham is home to exciting attractions, Jim Jones, considered a “Master” in razor cutting and clipper fantastic, one-of-a-kind restaurants and a stock cutting will demonstrate his razor cutting and clipper cutting prow- of year ‘round entertainment. Golf anyone? ess. Jim Jones has been a featured educator at 44 National and From the world-class Robert Trent Jones International beauty shows throughout North America and Europe. Golf Trail to unique shopping and nightlife, His haircutting techniques have been featured on the Discovery Birmingham has it all. Come play with us! Check Channel, in American Salon, Modern Salon, Inspire/Insights and in at www.inbirmingham.org and check out many other publications. the following: Jim’s haircutting shows have received rave reviews from coast to • Interactive map of Birmingham coast. • Area Attractions • Dining, Shopping, Events Jim Jones will educate, motivate and entertain you to your highest level of excellence in Razor Cutting and Clipper Cutting. Dart Circular Trolley The downtown area dart circular trolley East Room A & B is the perfect solution for getting around Sunday • 9:15 – 10:45a • 12:45 – 2:15p • 4:15 – 5:45p Birmingham’s downtown and Southside Monday • 10:45a – 12:15p • 2:15 – 3:45p areas. The vintage trolleys run 7 days a week beginning at 10a. With three interchangeable routes and a cost of only 25¢, the trolleys are fun, convenient and inexpensive.

Major League Barber Featuring the Major League Five Points South Barber Team Historic District The Making of a Super Barber You can people-watch, dance to great live In the world we live in today with cut back hair lines, bad music and enjoy fantastic dining in Five Points perms, watered down colors and bad M.C. Hammer parts—a South. It is covered with trendy, world-class few Barbers stand alone. restaurants as well as hip clubs and boutique hotels. Conveniently located on the Dart Circular Styling faster than a speeding bullet! More creative than an Trolley’s route, its Spanish Baroque and Art architect! Able to style any hair known to man! Come witness Deco combine to produce an unforgettable mix the world’s fastest cutting techniques to help increase your of culture and entertainment you won’t want to income. • Color miss! • Fades • Creative Designs • Razor Cutting • Shear Cutting • Eye Brow Arching • Giveaways...and much more!

“It’s a bird, it’s a plane…no it’s a Super Barber!”

North Room H Sunday • 1:45 - 3p Monday • 9:15 – 10:30a & 1:45 – 3p

25 dayspa & esthetics

Biomaris USA i make you beautiful Featuring Rose M. Van Hemert Chvasta and Joyce Cobourne Featuring Danessa Myricks

Sea-phisticated Hot Stone Manicure, Pedicure and Hand Multicultural Makeup Renewal Treatments Broaden your makeup skills to accommodate people from all walks of life! Join Danessa and • Revolutionize your spa treatments by providing innovative, anti-aging care learn how to tweak your makeup techniques to better serve a broader clientele base of all • Allow your customers to experience the curative ability of races and genders. the sea East Room G • Select the right foundation shades and textures for every skin type • Easily perform sea water treatments using hot stones or a Sunday • 9:30 - 11a heat lamp • Sculpt the face and facial features to accentuate and accommodate various ethnic traits • Makeup for men and children Micro-dermabrasion Treatment • Expand your service and increase sales by catering to new markets Join this class and learn: North Room F • The history behind this popular skin-polishing service East Room G • Benefits for combination, acne-prone, dry and aging skin Sunday • 11:30a - 12:45p Sunday • 1:30 - 3p • Appropriate skin care regimens Kaleidoscope of Color Glycolic Enzyme Facial Treatment Color evokes an immediate feeling and is one of the most powerful tools in an artist’s kit. At times one burst of a single color can be all you need to create impact. At other times it is a • Revolutionize your spa services by providing treatments kaleidoscope of multiple colors working together harmoniously that creates the magic! • Learn the benefits of minerals and trace elements East Room G • Increase your revenue and maintain treatment results Monday • 9:30 - 11a • Revisit the concept of framing through retail product suggestion • Isolate for visual impact • Tell a story with color Sea-phisticated Cellulite Treatment Incorporating Hot Stones • Find structure in an unstructured look • Benefit from active agents such as deep sea water, aloe vera gel and algae extract • Revitalize the micro-circulation of the skin while leaving an invigorating effect North Room F • Stimulate the reduction of metabolic waste materials, preserve moisture and soothe Monday • 11:15a - 12:30p stressed skin East Room G Monday • 1:30 - 3p

CARA Cosmetics International, Inc. Brow Lash Art Featuring Leslie Christin, Creator and President Featuring James Wealthy

Leslie offers over 20 years experience as a makeup artist in film, television and print. She Brow Lash Art by James Wealthy has worked with such celebrities as Elizabeth Hurley, Alana de la Garza, Wesley Snipes, As the Creator of the DVD series Brow Lash Art and The Art of Threading DVD; James is Cathy Ireland, Finola Hughes, Caroline Rhea, Gail O’Grady, Tyne Daly and hundreds more. one of the most sought after Thread Artists and Brow-Lash Artists around.

Makeup Artistry for Salons & Freelancing Join James as he: Advance your makeup career in this jam-packed session. Learn tips, tricks and secrets from • Reveals an ancient method of threading the Hollywood makeup artists. See what makes the stars look so spectacular and take this • Teaches the secrets of how to remove unwanted facial hair with THREAD knowledge directly to your clients! • Offers special bonus features of Eyebrow Tinting and the Application of Individual • Fabulous, sultry, gorgeous eyes Eyelashes with his NEW “Wealthy LASH” Eyelash Adhesive • Fresh new techniques for Fall/Winter 2008 • Custom blending foundation techniques • Become a successful makeup artist and capture the freelance and salon market

North Room F Sunday • 3:30 - 4:30p Advanced Techniques for Bridal Makeup Watch a step-by-step bridal makeup application in this fun-filled hour complete with techniques and ideas to boost your bridal business! See how to incorporate bridal makeup North Room F services to increase your revenue by thousands. Sunday 9:30 - 11a • 1:30 - 3p • Build your makeup kit and portfolio Monday 9:30 - 10:45a • 12:45 - 2p • Discover tips for photography and video • Hear retail ideas to boost your bridal business

North Room F Monday • 2:15 - 3:15p

26 800.335.7469 www.premierebirminghamshow.biz

Satin Smooth Wrapforfatloss.com Rose Skin Care Featuring Deborah Coddens Featuring Lora Hinton, Products Vice President of Training Featuring Johanne Clement

Full Body Waxing with Pot, Hot Trends to Increase Revenue – Since 1995, Johanne has provided her services to clients Roll-On and Hard Waxes Chocolate & Body Contouring in exclusive salons in Florida. Working on a degree in Attend a Satin Smooth full body waxing class and Create buzz and excitement by offering products which biochemistry, she is intimately involved with the research demonstration that will be fun and educational. This class demonstrate quickly and offer lasting results. Clients have and development of skin care products. will be about what you need to make yourself successful busy days and don’t have time to spend a whole day at the in the salon or spa. spa. Tap into this market segment and increase your revenue Skin Science and the use of while offering the hottest trends. Chemical and Enzyme Peels • Choose a wax for skin and hair type Join us for an informative class on alpha and beta hydroxy • Use the roll-on system as well as hard wax • Learn how to use Chocolate Therapy for improved skin acid peels. • Develop techniques comfortable for the customer tone as well as the numerous cardiovascular health • Market your waxing services benefits of the high antioxidants found in cold, processed • Learn how the new kojic acid peel for • Focus on sanitation and why it is so important chocolate hyperpigmentation and pumpkin-pomegranate enzyme • Use a client record card • Learn easy-to-use Body Contouring Applications to help peel will help you achieve the results you and your your clients to lose inches safely and quickly without a clients want Bikini waxing will be shown if we have a model. No wet room • Understand skin science to effectively customize Brazilian waxing will be shown at this class. Satin Smooth treatments for different skin conditions to achieve safe, has a state of the art cleaning system for the roller heads. Come see hands-on demonstrations on several classroom outstanding results Please come with hair on your body, as we will use attendees. Discover the quickest application techniques and models from the class. By attending this class you will witness live results prior to the end of the class. East Room I receive a certificate of achievement. Sunday • 1 - 2:15p East Room I Monday • 12:30 - 1:45p East Room G Sunday • 2:45 - 4p Sunday & Monday • 11:30a - 1p Monday • 2 - 3:15p

Dermavista Total Media Group TEMPTU Featuring Betty Harris Featuring Danessa Myricks Featuring Danielle Fonseca, and Janel Sealy-Smith Makeup Artist and Trainer

Successful spa and salon owner Betty Harris has been The Hair & Makeup Connection: Danielle brings years of extensive knowledge and named one of Nashville’s women entrepreneurs of the Editorial Styling on Set experience from the fine art and fashion industries. With year by The Green Hills News. She has operated La Bella Celebrity Makeup Artist and Hairstylists Danessa her work extending into fashion, editorial advertising, Salon & Day Spa in Franklin, TN for five years. Harris Myricks and Janel Sealy-Smith want to take beauty makeup, body art and performance art, her list of graduated with a bachelor’s degree in biology and also you on a journey to creating portfolio perfection! celebrity clients ranges from supermodel Adriana Lima to earned certification as a health and fitness instructor They’ll teach you how to find the perfect blend Jaime Pressley. (HFI) from the American College of Sports Medicine at the between hair, models, fashion styling, makeup and photography Cooper Institute in Dallas, TX. to jumpstart your new career. Learn how to use tricks of the Airbrush Makeup trade to create looks quickly on set! Join Danielle as she leads a seminar focusing on airbrush Face and Body Sculpting makeup techniques designed to conquer beauty, bridal, Give your clients real results with face and neck • Quick weaving techniques for on fashion, photography and hi-def television. Through a tightening and body contouring! Learn how to combine set styling live demonstration focusing on application for the high- micro-current, faradic current and lipoloses to achieve • Achieving the perfect makeup definition age, Danielle will center on airbrush cosmetics the results your customers will pay for. complement to the hairstyle featuring our award-winning S/B Makeup, Dura Makeup • Using creative thinking and and Aqua Makeup. East Room I whatever props are available to Sunday & Monday • 9:30 - 11a get the look for hair & makeup • Learn the cosmetic benefits that are unique to the art • Creating a vision of airbrush application together—preplanning • Incorporate Temptu products into your kit • Become the most sought after makeup artist in your market East Room I Sunday • 11:30a - 12:30p Monday • 11:15a - 12:15p North Room G Sunday • 2:30 - 4p 27 business forum

Milady Beauty Alliance / Salon 360 Featuring Jamie Klatt, Trainer Featuring Cheryl Fernandes

90 Minute Workout to Profitability Cheryl has been a Visual Merchandiser with Victoria’s Secret for 9 years, and recently has Learn how to get business “fit” and leave this class understanding the story of your numbers. began utilizing her expertise to create beautiful, profitable retail spaces for salons. She If you are a salon owner or booth renter this workout was designed exclusively for you. believes that YOU can achieve 25% + retail to gross through a comprehensive 12-Month • Grow service and retail sales while increasing client retention Retail & Merchandising Enhancement Program. • Create an action plan to achieve profit • Obtain a proven system for consistent financial outcome Retail & Merchandising East Room L Join Cheryl as she shares the most exciting retail program ever made available to salons! Sunday 9:30 - 11a • Monday 11a - 12:30p In this presentation you will learn: The Truth about Making Money • Why merchandising is crucial to increase retail sales Develop your productivity and profitability while learning systems and • Ways to maximize your profit per square foot strategies to put clients in your chair and dollars in your pocket. • The importance of promotions • Become an expert at increasing your average ticket • Merchandising secrets • Master promoting high-ticket services • How to brand your business and establish the right image • Learn the difference between growing your service dollars vs. retail dollars East Room L Sunday 1:30 - 3p East Room L Success by Color Sunday 11:30a - 1p • 3:30 - 5p Color keeps clients…the most successful stylists know how to finesse this technique, and Monday 12:45 - 2:15p you should know what they know. Learn to increase your average ticket and profits in less time! • Equip yourself with ideas you can implement immediately • Increase color service profits by at least 50% • Build your color clientele • Maximize client dollars spent East Room L Monday 2:30 - 4p

Inspiring Champions Share the Wealth Featuring Lance Courtney and Oscar Valencia Featuring John Amico, Sr

Raise Your Prices with NO Fear! John has created and operated over 425 salons. After selling them he founded Share the Join Oscar as he breaks down the barriers that STOP you from raising your Wealth, specializing in direct, exclusive diversion free worldwide products. The corner prices. Learn solutions to: stone of John’s dedication is based on professionals reaching their fullest potential through • When, how much and how often you should raise prices self-esteem. • How to set boundaries and learn to say NO East Room J • How to inform your clients…and much more The Million Dollar Self-Esteem Seminar Sunday 9 - 10:30a Thousand have received amazing life changing results through John’s seminars. Many Double Your Income Now have gone on to earn millions of dollars. The high achievers in life all have high self- Join Lance and learn how to double your income WITHOUT raising prices or working more hours! esteem, but most professionals will never reach their fullest potential because they lack • Double service sales with guaranteed techniques self-esteem. John will show you how self-esteem can be applied to business and new • Discover a success formula to gross $100K per year East Room J opportunities. Sunday 12:30-2p • Learn how to get your clients in 2-3 extra visits per year This Million Dollar Seminar will help you: • Understand and feel better about yourself How to Win Your Clients for Life in Just 10 Minutes • Prepare to have the success you deserve Don’t miss Lance and this one-time opportunity! • Achieve a major income improvement • Instantly double your service and retail sales with confidence & integrity • Lead a superior life and enrich the lives of others • Attract new client referrals East Room J • Leave with a proven system to create a WOW experience East Room K Monday 11a-12:30p Sunday 11:30a - 1p STOP Whining & Start Mining! Monday 9:15 - 10:30a How to build an unlimited clientele If your livelihood is dependent on clients then Oscar’s dynamic program is for YOU! East Room J • Learn the top 3 ways to gain ideal clients Sunday 2:30 - 4p • Market and promote your business with little or no money Monday 12:45 - 2:15p • Turn existing clients into your extended sales force East Room J 28 Monday 2:30-4p 800.335.7469 www.premierebirminghamshow.biz

Hairdresser Career Development Systems MIKAL Salon & Spa Computers Featuring Jon Gonzales Featuring Fred Dengler

Strictly Business 10 Amazing Marketing Ideas Renew your fighting spirit and passion to succeed while learning 10 proven steps to Discover the new marketing ideas from the most successful salons and spas in the industry! building and growing your business. • Learn 2 sure fire ways to get present customers in more often • Prevent and overcome staff turnover • Hear EASY ways to sell present customers 3x more each visit • Learn 6 steps to build customer loyalty • Produce the right, new customers and double the number who come back • Hear powerful guidelines for client retention East Room J • Discover cost effective marketing tips to increase salon traffic • See proven employee training and education guidelines Sunday 11a - 12p You own a business…now it’s time to make money How to Successfully Open a New Salon or Spa Join Fred to hear revolutionary ideas that will get you busy and profitable fast. If you are East Room K thinking of opening or relocating this is the class for you. Do it right the first time! Sunday 9:30 - 11a • 1:30 - 3p • Pick the ultimate location Monday 11a - 12:30p • 2:30 - 4p • Design your front area to triple retail sales • Create an employee recruitment system to staff you up fast East Room J Hairdressers Guide to Excellence - • Learn the 4 grand opening mistakes and how to avoid them Sunday 4:30 - 5:30p Personally, Professionally and Financially Special Personal Growth Success Class Cutting Edge Computer Ideas! for Hairdressers, Teachers and Students This class will give you great ideas whether you are an independent operator or the owner/ manager of a large salon or spa. • Identify and avoid career obstacles and pitfalls • Use your present client base to increase sales by 30% this year • Discover powerful self-management guidelines • Bring in 100’s of new clients for peanuts • Overcome burnout and renew your passion to succeed • Use your computer to eliminate your time-consuming paperwork • Start on a path to financial independence and security • Learn the 4 grand opening mistakes and how to avoid them

East Room L East Room J Monday 9:15 - 10:30a Monday 9:30 - 10:30a

ESBI International Artistic Team mark your calendars Featuring Nuccio Basilisco for our 2009 show dates!

The Power of One Join us and find out what thousands of salons have found through Nuccio’s powerful thought provoking class and see what it can do for you and your staff. • Change your perspective on life June 7 & 8, 2009 • Learn how to become a leader, not a follower www.premiereorlandoshow.biz • Discover the secrets of success through a thought pattern • Find a true emotional and financial balance in work and in life • Become a leader in the community with a branding identity • Discover that “The Power of One” makes all the difference

East Room K Sunday 3:30 - 5p

Help I’m Having an Identity Crisis! October 11 & 12, 2009 Business Philosophy and Branding www.beautyclassicshow.biz Nuccio’s passion lies with helping individuals accomplish their own success. Through his business philosophy he will show you how to become unique and BRAND yourself and your salon to create a marketable and unforgettable IDENTITY. Who you are makes the difference! • Create and identify what you were meant to do • Separate yourself from other salons and create an identity that will successfully build your future and lead you to happiness • Dare to be different…don’t miss this exciting presentation October 18 & 19, 2009 East Room K www.premierebirminghamshow.biz Monday 12:45 - 2:15p 29 nail education

Presented by Ace Nail Supply Presented by Ace Nail Supply CND OPI Precision Nails Featuring Jennifer Harrison Featuring Shawn Bell Featuring Jaime Schrabeck, PhD

Jennifer has been involved in the nail industry for 11 Axxium Gel Perfection Clients Behaving Badly years. In the summer of 2004, she joined the team of Whether you are new to gels or an experienced user, Axxium has Are bad clients ruining your business? Wish you had better Ambassadors for CND and is educating in schools, salons, the ease of application, predictable results and uncomplicated clients, and more of them? Jaime shares the strategies distributor classes and trade shows in Tennessee and approach you need to give clients the gorgeous, lightweight successful salon owners utilize to manage their clients, even various parts of the Midwest. enhancements they want. Axxium gels provide unlimited service the most difficult ones. options; from overlays to gorgeous sculpts and fast, fabulous • Develop and implement salon policies that eliminate bad behavior Jennifer’s personal approach to education will inspire and finishes! • Improve the quality and quantity of your clients excite you. Her enthusiastic personality will provide fun • Increase your job satisfaction and your income and informative education while taking you to the next You’ll learn: level with CND products and techniques. • How to turn gels into profits East Room F • Fast French techniques for tips and toes Sunday • 9:15 – 10:30a From Forever French to Custom • Easy natural nail and tip overlays Enhancements • Stunning pink and white sculpts Waterless Spa Pedicures Transcend Forever French Liquid & Powder Enhancement • Moneymaking gel finishes Spa pedicures are hotter than ever, but so is the controversy surrounding foot spa safety. Provide extraordinary spa with customized options that secure client loyalty and North Room E enhance your service value. Learn simple color blending pedicures without the hassle and expense of a foot spa. Sunday & Monday • 9:15 – 10:45a theories and application techniques that create the illusion Learn the newest products and procedures to protect the of beautiful coverage and coloration for every nail type. To health and safety of your clients and yourself. complement coloration techniques, we’ll also show you Manicure & Pedicure by OPI • Work cleaner and smarter than your competition simple techniques that create consistently beautiful, deep Today’s spa concept doesn’t require a lot of space; it’s a way • Save time and reduce costs to make more money smile lines to set you apart from the competition. This of doing business and servicing customers to build long-term • Attract more clients with the safest and best pedicure class is designed to address the daily issues you face in relationships. Put “ahhhh” into every service to keep clients possible coming back for more! the salon that will delight your clients. East Room F • Quick weaving techniques for on set styling You’ll learn: Sunday • 12:45 – 2:15p • Achieving the perfect makeup complement to the • How to reduce the signs of aging on the hands hairstyle • How to make a powerful retail connection during services Book Smart • Using creative thinking and whatever props are • Products that produce results Time is money, or at least it should be. Whether you’ve available to get the look for hair & makeup just finished school, or have been working for years, your North Room E • Creating a vision together—preplanning appointment book controls when and how you work and how Sunday • 12:45 – 2:15p much money you’ll earn. Learn essential steps to: North Room E • Build and fill your ideal schedule Sunday & Monday • 11a – 12:30p Absolute Express • Eliminate late cancellations and no shows Looking for fast techniques for acrylic enhancements and the • Utilize technology for greater efficiency ™ latest in quick natural nail services? Look no further. We’ve put Color Euphoria with Brisa Gel East Room F Custom coloration has never been easier! Learn simple the pedal to the metal on new services that will increase your color blending techniques and art practices with Brisa speed and profitability. Sunday • 4 – 5:30p Bolds, Shimmers and Sculpting Gel. Learn simple rules of I’m Not Your Nail Girl! color blending, and application techniques to build your You’ll learn: Want to be treated like a professional? Learn how to act like one skills and enhance your menu offerings. We’ll share quick • Precision cut smile lines for fast French results in this humorous, candid look at life as a manicurist. Jaime will ways to build an opaque blend to mask problem nails, and • Quick one-bead applications reflect on her 15 years in the beauty industry to help you: color enhancing practices to brighten the dullest natural • Fast finishes that will get your clients out the door in no time • Avoid the 5 biggest mistakes manicurists make nail. We’ll also show you easy tricks to try in the salon that North Room E • Polish your professional image and rediscover your will create fun fashion techniques for the daring client. From Monday • 12:45 – 2:15p passion for nails your mind’s eye to your next gel service, Brisa Gel will go as far as your vision will take you. East Room F North Room E Monday • 9:15 – 10:45a Sunday • 2:30 – 4p ••Purchasing Power O P I Other than paying rent and compensating employees, buying products and equipment represents your largest business expense. Increase your purchasing power with this practical information. • Evaluate your product and equipment needs • Find the most reliable and cost-effective sources • Negotiate for better pricing and avoid wasting money

East Room F Monday • 11a – 12:30p

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K 100 800.335.7469 www.premierebirminghamshow.biz

Backscratchers LeChat Nail Care Presented by Farouk Systems Salon Systems, Inc. Products CHI Nail Featuring Sandi Earwood Featuring Yvette Holt Featuring Farah Faulkner

Extreme Powder Glaze System As a world-renowned nail artist, Yvette teaches techniques that Farah began her career in the nail industry over 10 years This system combines the best of resin and acrylic are unique to LeChat. She continues to update her skills and ago. She opened her own salon in 2005 and her passion and technology. A healthier alternative to traditional acrylic research ideas to advance the nail industry. Yvette has been enthusiasm for the industry are unlike any other. Education systems, it uses no primers or monomers. The results equal quoted in NAILS, NAILPRO and other trade magazines. Her is what motivates her to share and inspire others with the less damaging, no harsh odor, very little filing, and strong, passion is to share her knowledge with every nail technician. latest innovative technology and trends that the CHI Nail durable results in 30 minutes. Learn the latest application Powder Gel® Nail System & Brand has to offer. Allow Farah the opportunity to encourage techniques on this easy-to-use system. you to accept only the BEST from yourself, your career and NOBILITY Soak Off Gel your products. North Room D LeChat Powder Gel® System & NOBILITY Competition Gel “Soak Sunday • 10:30 – 11:45a Off Formula” are revolutionizing the nail industry! Enhance your The Proof is in the Polish! skills and profits with these innovative “no odor” gel systems for Join Farah for an overview of the technology and innovation Advanced Application & natural and artificial nails; ideal for spa services! of the CHI Ceramic Nail Line. Discover all the reasons why CHI Ceramic Nail products should be offered and utilized in Troubleshooting LeChat offers: your salon. You have to see it to believe it! Start advancing See updated application technique and troubleshooting • The simplest product application your career and services today. information for our entire line! We’ll discuss ideas, including • Exceptional customer service business building through retailing and add-on services. • Superb education and competitive prices North Room D Take advantage of this opportunity to build your business and repeat clientele. Information available on the following There are endless possibilities with LeChat’s gels, nail art and Sunday & Monday • 12 – 1p systems: nail art accessories. • Glass Glaze • Extreme Powder Glaze North Room C • Heavenly Soles Foot Care Sunday & Monday • 9:15 - 10:15a • 2 -3p • Salon Aseptic Control

North Room D Sunday • 1:15 – 2:30p Glass Glaze – Fiberglass & Silk Wrap System Wrap systems revolutionized the beauty industry over 20 years ago. The true original, Glass Glaze—created in Poshe’ Atwood Industries 1984—is still the #1 fiberglass wrap system. Glass Glaze is stronger and more flexible than traditional liquid and Featuring Vickie Maher Featuring Tina Hjelm powder, yet is thinner and looks very natural. Glass Glaze offers clients natural looking nails without harsh primers or Getting Real: Electric Filing – monomers; so it’s non-damaging to the natural nail. Learn The Science of Natural Nails Techniques & Solutions the step-by-step process to apply the best fiberglass/silk This is the most insightful class ever on natural nail care! This Atwood Industries in association with Tina Hjelm present system available today! class begins with the structure and composition of healthy this valuable electric filing class. Tina brings 10+ years of nails, then identifies the many causes of common nail problems experience to Premiere BIRMINGHAM and is currently an North Room D and their solutions. We’ll cover the latest findings on nail educator for AEFM and the Alabama State Board. Monday • 10:30 – 11:45a infections and how to treat them for fast, safe results, without Tina’s class encompasses the latest techniques and ® compromising the condition of the natural nail. YOU - V.I.P. Gel System innovations as well as: Offer the unparalleled versatility and endurance of European North Room C • Practical applications and safety procedures in ® gels with the YOU - V.I.P. Gel System. We’ll share a high- Sunday • 12:30 – 1:45p compliance with your e-file end collection of professional and retail lines to enhance • Ways to master and accomplish all aspects with your ® your salon business. The YOU - V.I.P. Gel System offers a Relaxology e-file, including French fills and new filing bits available one-phase, no primer, quick and easy, self-leveling, natural Clients will be coming back for more when you give them the • Procedures and timesaving techniques to help you earn looking enhancement with phenomenal clarity. ultimate in stress and tension relief. Using specific massage and more money pressure points from zone therapy and reflexology to induce North Room D relaxation, this hands-on class is the perfect way to refresh your Tina encourages class participation and the sharing of ideas Monday • 1:15 - 2:30p day! to make for a more informative and fun filled event! North Room C Sunday • 3:30 – 4:45p North Room C Monday • 12:30 – 1:45p Sunday & Monday • 10:45a – 12:00p

31 nail education

MediNail Biomaris USA Presented by Ace Nail Supply Learning Center Featuring Rose M. van Hemert ProLinc Cosmetics, Inc. Featuring Dr. Robert Spalding Chvasta and Joyce Cobourne Medical Pedicure Opportunities Sea-phisticated Hot Stone Since 1993, ProLinc Cosmetics, Inc. has been a leader As the author of Death by Pedicure and The Science of Manicure, Pedicure and Hand in the development of exceptional nail, hand and body Pedicures, Dr. Robert Spalding will show you how you can Renewal Treatmentsl care products for the professional beauty industry expand your opportunities in your community by becoming an Revolutionize your spa treatments by providing worldwide. Advanced Nail Technician (ANT) and Medical Nail Technician innovative, anti-aging hand and foot care. Allow (MNT) through online training. Walk away knowing how you your customers to experience the curative ability ProLinc’s line of professional nail and foot care can develop the skills to gain respect and referrals from of the sea! Easily perform sea water manicure, products include the award-winning callus eliminator® physicians and how to operate your salon with no question of pedicure and hand renewal treatments using hot and callus away®. These proven formulas make the safety. The future of your nail career can be driven forward by stones or a heat lamp. nail technician’s life easier and their services more the information in this class. efficient. Dr. Spalding is a board certified podiatry practitioner and a East Room G certified Forensic Podiatrist. He has been an advocate for Sunday • 9:30 – 11a nail technicians as a result of the numerous infections he’s Exhibit Floor Education witnessed in his practice and began a campaign to help Sunday 9a – 6p • Monday 9a – 4p you, the nail professional, support professionals in their incorporation of safe practices that prevent potentials for harm to their clients. East Room F Sunday • 11a – 12p • 2:45 – 3:45p Monday • 2:30 – 3:30p

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limit one coupon per customer while supplies last. coupon limit one coupon per customer while supplies last. coupon limit one coupon per customer while supplies last. coupon limit one coupon per customer while supplies last. coupon valid at premiere birmingham, october 12 & 13, 2008 only valid at premiere birmingham, october 12 & 13, 2008 only valid at premiere birmingham, october 12 & 13, 2008 only valid at premiere birmingham, october 12 & 13, 2008 only 33 premiereBIRMINGHAM 2008 registrations sold here! Contact these authorized registration outlets through October 11, visit www.premierebirminghamshow.biz or call 800-335-7469. CosmoProf State Beauty Store # 20112 GEORGIA Wynn Salon Services For Store Locations, Huntsville, AL Ace Nail Supply Lawrenceville, GA Call 888-912-3463 256-534-8580 Norcross, GA 800-282-9686 800-783-1112 ALABAMA The Salon Center MISSISSIPPI Gulf States Beauty Supply Homewood, AL Innovative Salon Solutions Gulf South Salon Services McCalla, AL 877-940-1140 Lithonia, GA McComb, MS 800-933-4724 800-233-1419 800-647-8431 FLORIDA TENNESSEE Infinity Supplies Beauty Alliance Stores NxTrend Royal Beauty Supply Montgomery, AL Largo, FL Lawrenceville, GA Knoxville, TN 334-450-6873 800-282-2843 800-282-9686 800-362-9888 x 231 frequently asked questions registration Am I able to bring my camera? Who is allowed to attend Premiere Birmingham? No photography or videotaping of Premiere Birmingham or its Educational Program Premiere Birmingham is only open to beauty industry professionals and is allowed without prior permission from Show Management. students. All attendees may be required to present a photo ID along with one of the following credentials: Is there a public paging system? . Salon or Spa business license denoting Salon ownership No, if attending the show with friends in the industry, be sure to set a specific time . Cosmetology, Nail Technician, Esthetician, Massage Therapist license and place to meet. . Sally’s Professional Card (red) . Distributor Store Card planning tools . Cosmetology School business or state license Do I need to pre-register for classes? . Cosmetology School ID card Classes are included with your show registration and are available on a first-come, If you have another form of credential which is not listed above, please call first-serve basis. Workshops with separate fees are limited by the number of seats 800-335-7469 or visit www.premierebirminghamshow.biz. in the room.

Am I allowed to bring my children to the show? Does my state have approved continuing education hours? Premiere Birmingham gives the professional an opportunity to experience Please call 800-335-7469, visit www.premierebirminghamshow.biz or contact and learn. Due to insurance liabilities and also with respect to your your local State Board of Cosmetology. professional peers, children of any age will not be permitted on the show floors or into the educational components. How can I make travel arrangements to attend the show? To make travel arrangements, please contact Travel Planners: What should I do if I lose my show registration? • Toll Free: 800-237-5655 All sales are final. You will be required to purchase another show registration • Direct: 212-532-1660 to gain entry into the show. • Online: www.premierebirminghamshow.biz, Click on Hotel & Travel

Are refunds available if I purchase my registration but am not able to onsite resources attend the show? Will there be a location for me to check my purchases? All registration sales are final, no refunds will be issued. Your registration Yes, have someone hold your products while you shop. Visit our Product Check may be exchanged for the Premiere Birmingham’s next event by calling location at the show. No strollers or pull carts allowed on the show floor. 800-335-7469. What if I need special assistance at the show? How do I get my show registration if I purchased one from CosmoProf? To ensure your participation at Premiere Birmingham is enjoyable and meaningful, The receipt you received when you purchased your show registration from please contact Premiere Show Group at 800-335-7469 at least three weeks prior CosmoProf is your physical ticket for the show. Go directly to the exhibit hall to the show. entrance and a ticket taker will process your ticket. show tips general show info What am I required to bring with me? When and where is the show located? Bring plenty of business cards and your beauty industry credentials. Premiere Bir- Birmingham Jefferson Convention Center mingham show is a time for networking and contact information should always be 2100 Richard Arrington Jr. Blvd N, Birmingham, AL 35203 available. To purchase products, you may be asked to verify that you are a beauty industry professional or student of the beauty industry. Sunday, Oct 12 • 9a – 6p Monday, Oct 13 • 9a – 4p What should I wear? Clothing should be comfortable, yet professional. We suggest wearing business ca- Am I allowed to smoke inside the Convention Center? sual clothing, but pack some comfortable pieces if you plan to visit area attractions. No, in compliance with the Birmingham Clean Air Act, smoking inside is pro- hibited by the Birmingham Jefferson Convention Center. Designated smoking *Opinions stated at the conference are those of the presenters and not necessarily areas outside the building will be marked. those of Premiere Show Group. Show Management reserves the right to change or cancel any portion of the program without prior notice and cannot be held respon- 34 sible for exhibitors that may drop out of the event. registration form October 12 & 13, 2008 Birmingham Jefferson Convention Center • Birmingham, Alabama

Questions: 800-335-7469 • Fax form to: 407-265-3134 (credit card payments only) ONLY ONE PERSON MAY REGISTER PER FORM. Please copy this form for each additional registrant. 1 contact information Please print clearly the following information & keep a copy for your records. 4 ways to register NOTE: Industry professional license number is REQUIRED to process registration. Name: 1. ONLINE: www.premierebirminghamshow.biz 2. FAX or MAIL registration form: Address: Beauty Classic c/o Registration Department License#: License State: Salon/School Name: 1049 Willa Springs Drive, Suite 1001 Winter Springs, FL 32708 City: State: Zip Code: FAX: 407-265-3134 3. CALL: (800)335-7469 or (407)265-3131 Phone: ( ) Email: (9AM – 5PM, M – F, EST) This is my  Home Address  Business Address 4. IN PERSON: visit a local authorized registration outlet 2 show registration Includes entrance to the exhibit hall, all FREE classes & show floor education hotel & travel On or Before Sept 6th After Sept 6th  Professional Two-Day $40  Professional Two-Day $50 Don’t forget to book your Hotel & Travel early!  Student Two-Day $30  Student Two-Day $40 Visit www.premierebirminghamshow.biz and click on Hotel & Travel or call Travel Planners at 800-237-5655 Total (A) $ or 212-532-1660 Please note that paid show admission is required to register 3 workshops & advanced look & learn for the following workshops (see pages 6 & 18 for details) Beth Minardi • Look & Learn (select time) Price onsite show registration  Sunday • 11:30a - 1p  On or Before Sept 6th $25  After Sept 6th $35 Professional Two-Day $60 New Concepts Hair Goods (select time) Price Student Two-Day $50  Sunday • 10:30a - 12:30p  On or Before Sept 6th $199  Monday • 1 - 3p  After Sept 6th $249 Hands-On Workshops & Look and Learn SIMPLICITY Hair Extensions (select time) Price Beth Minardi $45  Sunday • 2:30 - 4:30p  On or Before Sept 6th $99  Monday • 9:30 - 11:30a  After Sept 6th $99 Framesi $75 Framesi (select time) Price New Concepts Hair Goods $299  Sunday • 9a - 12p  On or Before Sept 6th $75 SIMPLICITY Hair Extensions $99  Sunday • 2 - 5p  After Sept 6th $75 Total (B) $

4 overall total (a + b) Section 2 + Section 3 = Total Amount Due $ registration deadlines Saturday, September 6 - Special Registrations must 5 attendee type be postmarked  Hair Stylist  Cosmetology Instructor(Please checkHow all that did apply) you hear about the show?  Cosmetologist  Esthetics Instructor  American Salon  DAYSPA  Poster  Colorist  Nail Technology Instructor  American Spa  ESTETICA  Premiere Website Friday, September 26 - Advance Show Registrations  Esthetician  School Owner  Attended Past Show  Exhibitor  Sales Rep/Distributor must be postmarked  Nail Technician  Independent Contractor  Barbers Only Magazine  Friend/Co-worker  SalonSENSE  Barber  Booth Renter  Beauty Launchpad  Modern Salon  Salons Unlimited  Massage Therapist  Student  Beautytech.com  Nailpro  School Friday, September 26 - Any orders received after this  Salon Owner/Manager  Other: ______ Behindthechair.com  NAILS Magazine  Search Engine  Brochure  Other Industry/Trade Event  TSNN date will be held at WILL CALL located at Registration. The registration will be held under the contact’s name and will be REQUIRED to provide a photo ID and 6 method of payment professional beauty license or student ID. Please allow 7 - 10 business days for processing. All sales are final, no refunds.  Check enclosed  Money Order enclosed Check or Money Order # ______(made payable to Premiere Birmingham in US Dollars only. A $20 fee for returned checks will be assessed)  Visa  Mastercard  American Express ( Credit card charges will appear on your statement as Premiere Shows, Inc.) lost or misplaced registration? Card Holder’s Name: (please print) All sales are final. No refunds will be issued. Any registrations lost, forgotten, misplaced or stolen will have Authorized Signature to be repurchased. Card # Exp. Date

CID # (3 or 4 digit security code on your card) beauty industry professionals only NOTE: Premiere Show Group reserves the right to refuse issuance of the admission ticket to any registrant it deems inappropriate, and to verify the trade Premiere Birmingham is a trade event for Beauty Industry identity of any registrant when necessary. Professionals and Students ONLY. No children will be For Office Use Only permitted access into the show or any of the educational Date received Date processed Pending Order # Customer ID # components. ______35 book your hotel & travel online! Online at www.premierebirminghamshow.biz and click on Hotel & Travel By Phone, Call Travel Planners at 800.237.5655 or 212.532.1660

Premiere Birmingham has teamed with Travel Planners as our official housing provider! directions, parking & travel Lowest rates • Instant confirmations • No pre-payments

Birmingham Jefferson Convention Center Sheraton Birmingham Hotel Hilton Garden Inn Rate: $117 • Adjacent Rate: $102 • 7.5 miles 2100 Richard Arrington Jr. Blvd. N 2101 Richard Arrington Jr Blvd North 520 Wildwood North Circle Birmingham, AL 35203 Courtyard by Marriott Birmingham Hotel Highland @ Five Points South Downtown Rate: $102 • 2 miles driving to birmingham? Rate: $92 • 1.5 miles 1023 20th Street South 3 easy driving directions: 1820 5th Avenue South Marriott Birmingham From NORTH & SOUTH (I-65) Doubletree Hotel Birmingham Rate: $113 • 9 miles 1. At the downtown interchange of I-20/59 and (formerly Radisson) 3590 Grandview Parkway I-65, take I-20/59 East Rate: $102 • 2.5 miles Residence Inn Marriott 2. Continue to the far right-hand lane and take the 808 South 20th Street Rate: $99 • 7.5 miles 17th street exit (#125A). 50 State Farm Parkway 3. Turn left at the first light onto 8th Avenue Drury Inn and Suites Birmingham 4. Proceed on 8th Avenue to Richard Arrington Rate: $99 • 7.5 miles TownePlace Suites Jr. Blvd North and take a left 160 State Farm Parkway Rate: $84 • 7.5 miles 5. Pass under the Interstate and the BJCC will 500 Wildwood North Circle be on the left Embassy Suites Rate: $139 • 3 miles Tutwiler Hampton Inn & Suites From the EAST (I-20) 2300 Woodcrest Place Rate: $134 • 0.3 miles 1. Take I-20 West to the 22nd Street exit #125 2021 Park Place North 2. At the bottom of the ramp, continue straight across 22nd Street and make a right at the next intersection onto Richard Arrington Jr. Blvd North airline & car rental discounts 3. The BJCC will be on the left air travel ground transportation From the WEST (I-20) 1. Take I-20 East/I-59 North to exit #125B, which is 22nd Street Receive discounts off published fares of 2% to 15% 800.331.1600 or 2. Turn left at the second stop light www.avis.com 3. Turn left again on 9th Avenue North on zone fares. Call your travel agent or Continental For discounted rates, refer 4. Go two blocks and take a right at the MeetingWorks at 800.468.7022 for reservations. to Group Code K213092 intersection onto Richard Arrington Jr. Blvd North Refer to Z Code: ZCUA and Agreement Code: 5. The BJCC will be straight ahead on the left DDD7NH or save an ADDITIONAL 3% by booking your reservations at www.continental.com Enter ZCUADDD7NH in the Offer Code Box.

PRE-SORTED STANDARD US 1049 Willa Springs Drive, Suite 1001 POSTAGE PAID Winter Springs, FL 32708 TAMPA, FL (800) 335-7469 or (407) 265-3131 PERMIT #2397 www.premierebirminghamshow.biz