The Barbering Way Erik Beck

Analysis and Design Ideas Table of Contents

The Barbering Tradition ------2

Methods and Techniques ------3

Implements ------4

Creating Alongside Custom ------5

Implements ------6

Field Research ------7

Barbering Process ------9

Grooming Workflow ------10

Concept Mapping ------11

Semantic Zoom ------12

Temporal Zoom ------13

Barber’s Paradox ------14

Reframing the Topic ------15

Insight Combination ------16

Conclusions ------17

Appendices

1 The Barbering Tradition

The barber’s trade is perhaps as old as The tradition of barbering in North grooming itself. From ancient times to America has been concentrated almost our own, any civilization that has endors- exclusively around the shaving and cut- es the custom of cutting hair from ones ting of men’s hair. Presently, few bar- body likely had barbers living within it. bershops offer facial shaves, even though it is still considered a hallmark of the profession. Due to the advent of safety razors at the beginning of the twentieth century and the declining prevalence of beards, fewer customers require facial hair services. Most barbers specialize in haircutting only.

The barber’s job mainly entails cutting, shaving or trimming hair that is on the head. Typically, this includes hair that grows from the scalp, the neck and the face. In earlier ages barbers were cus- todians of public health. They acted as dentists and surgeons. In Medieval Eu- rope they performed enemas, did blood- In recent years, barbershops have lost letting and leeching operations and ex- much of their customer base to cheaper tracted teeth. In ancient China, barbers franchise salons. Such salons are most- conducted fire-cupping treatments and ly staffed by people with cosmetology different types of acupressure. Other training, who cut hair differently from duties of the barber included lice remov- barbers. Loyal customers continue to al, cleaning of ears, draining of boils and patronize barbershops for the traditional lancing of cysts. techniques that are used and the feeling of authenticity that surrounds the practice of barbering. The way of barbers has changed very little over the years, and for men who value consistent workmanship and a tradesman’s expertise, the barbershop haircut remains the optimal choice.

2 Methods and Techniques

The Style

Barbershop haircuts, regardless of hairstyle, tend to run very short in the sides and back of the head and fade to longer hair towards head’s apex and the crown. Precision and symmetry are heavily em- phasized. Whereas stylists and beauticians attempt to create styles that are distinct for each customer, barbers adhere to a strict paradigm for how each of their haircuts should look. Many barbershop customers value the work of their barbers for its consistency and conformity to an ideal.

The Techniques

Haircutting techniques of barbers differ from those practiced in salons a several significant ways:

• Barbers cut hair dry. Stylists usually wet hair with a spray bottle so that the strands cling together and are easier to grasp. Barbers prefer the hair to be dry so that they can see how it lies on the head.

• Barbers use the clipper-over-comb technique to fade the closely cut bottom of the head with the longer hair on top. The cutting hair in the comb allows the barber to trim closer to the scalp than he might have using just his fingers. Use of the clipper-over-comb technique results in a nice, gradual transition in length from the bottom to the top of the head.

• Barbers use compressed air to blow hair off of customers and off of instruments. It is important that excess hair be blown from the scalp so that the barber can see the hairs exact length and weight. To do this, he uses high-pressure compressed air. Stylists normally use the blow drier which tends to be too weak for this purpose.

• Barbers shave. In most states, barbers are specially licensed to perform shaves with a straight razor. They can obtain this license only after completing courses on shaving, logging in a certain number of practice hours and completing a state administered exam.

3 Implements

The implements used by barbers can range from being very few to very many depending upon the number of services that are offered. The basic barber station would include the following:

• 110 volt Clippers – High powered for thick hair. Usually accompanied with an assortment of stainless steel guards ranging in size. This is the barber’s main workhorse.

• Trimmer – Smaller and with less pow- erful than the clippers. Primarily used for the fringes of the hair, back of the neck (if a straight razor isn’t used) or for sculpting facial hair.

• Regular Shears – Trade standard. Used for longer hair at the top of the head and enforcing symmetry during clean up.

• Thinning Shears – Has teeth instead of a single, solid blade so that it cuts only a portion of the hair it closes upon. Used for reducing volume.

• Combs and Brushes– With different sizes and teeth.

• Straight Razor – Unguarded blade. The handle can hold a permanent blade that the barber hones and sharpens or a two-sided disposable razor.

4 Creating Alongside Custom

It is not easy to devise novel methods and tool for a trade that has existed for millennia and whose basic practice has changed very little through the ages. One of the reasons barbering has maintained its staid longevity is precisely because of it resistance to change. Barbering is a tradition, and one could easily view any attempt at improvement as meddling in that tradition.

One of the resulting deliverables of this project is a series of design ideas and solutions intended to improve upon and in some cases even reform the practice of barbering. But just as important, if not more, is the long process of investiga- tion and analysis which culminated into those ideas. If anything, this project is an attempt to comprehend and appreciate the barbering profession.

The following pages contain diagrams and interpretive exercises whose purpose is to contextualize male grooming in a manner that nourishes creative thinking. Data for this project was collected from 4 separate barbershops, all of which go about the practice of barbering in very different ways. Taking the best of each shop and combining it into a single narrative, this project aims to relate a view of barbering that is relevant to the profession generally. The conclusions it offers are not rev- olutionary or even unorthodox. They draw on design models found elsewhere in culture and on the tradition of barbering itself. They call upon barbers to revive some of the profession’s old practices, to reach out to new customers in new locations and to solidify the connection between the shop and its regular clients. Improvement of certain tools is suggested, and implementation of some new ones. Other ideas proposed in this project ask barbershops to consider revising their business model to better service a new and changing customer base. The hope is that barbers will not see the ideas expressed in this project as a challenge to the barbering tradition but rather a contribution to it.

5 Field Research

A variety of research methods were used to collect data from four different sources. These were barbershops that the researcher visited in person. In some cases, data was collected through observation, in others through interviews conducted with practicing barbers. On two occasions the investigator actually purchased haircuts and document- ed the events as they unfolded. Transcripts of every interview and conversation were created and notes were collected documenting observations. (Transcripts and notes can be found in Appendix A)

All of the barbershops visited for this project do business in various parts of Austin, Texas. Two of the shops were older businesses and were what could probably be considered “old fashion barbershops.” The other two shops were new businesses, and while they lacked the history of the two older shops, they offered a number of traditional barbershop services which the others did not.

Birds Barbershop – Considered by some of the barbers interviewed for this project not to be a barbershop at all, Birds does seem to pick and choose what it likes about the barbering tradition while leaving out quite a lot. Birds is a popular place for young people to get their hair cut. It serves both men and women almost equally (slightly more men). The birds employee who was interviewed and observed for this project was trained as a stylist rather than a barber and used few barber’s techniques in his haircutting. Nonetheless, he produced a splendid haircut. Birds may look more like a salon than a barbershop, but it manages to accommodate one major con- vention of the old barbershop which none of the other shops included in this investiga- tion fully execute: with its well-curated collection of retro video games, complimentary beer and neighborhood atmosphere, birds is a place where people can congregate and socialize. It’s a barbershop where you don’t mind waiting for the haircut.

6 Field Research (continued)

Pete’s Flat Top Shop – When asked how he would define a real barbershop, Joe, the head barber at Pete’s Flat Top Shop re- marks, “If you walk in and there’s animals on the wall, you’re in a barbershop.” Needless to say, Pete’s has lots of taxidermy. A sign on the window outside advertises “Regular Haircuts”. Inside an elderly man recounts his glory days on the softball diamond while sitting for a buzz cut. Honoring his request for “only a trim,” Joe cuts his hair for twenty solid minutes without producing any notice- able difference, the kind of feat only a barber with over 16 years of experience could achieve. All the while, he continues answering that initial question, what is a barbershop, by fashioning one magnificent metaphor after another. Finally, at the end, he shares probably his best lesson about barbering: “See, it’s real simple. There’s nothing to it. There’s not a whole lot of haircuts. Just a basic, regular haircut. Real simple. Just like Manny’s used to be real simple and hamburger joints: hamburger, French fries, coke and shake.

Good Life Barber Shop – Opened in 2006 by a mother/son team of barbers, Good Life is a high-services barbershop that caters to the downtown community. It is the only barbershop in town that still offers straight razor shaves with hot towels and a multitude of tonics and ointments. Though the business itself is quite new, Good Life is commit- ted to upholding as much of the classic barber tradition as possible, even though doing so can be time consuming and create more work for the barber. Hair is cut dry. Com- pressed air is used to blow hair away. At the haircut’s conclusion barbers shave the back of the neck using a straight razor and warm lather, and customers are treated to a relaxing shoulder massage augmented with stim- u-lax hand vibrators. Debbie and her son Ryan are extremely friendly and gracious. Debbie’s manner with clients is somewhat motherly and nurturing. Customers can easily relax in her chair.

7 Field Research (continued)

Wooten Barbershop – The Wooten Barbershop is a UT institution. Locat- ed on the ground floor of the dilapidated Goodall Wooten Dormitory, Wooten Barbershop has been keeping frat boys and ROTC kids clean cut since the Nix- on administration. These days, the barbershops main draw is its surreptitious porn screenings on the shop’s ample flatscreen television. Wooten’s barbers are kind of a surly bunch who spend the day dividing their attention between cutting hair and watching westerns on the TV. Be that as it may, they trim facial hair and military haircuts with uncanny precision. And most impressive of all: the signed Colt McCoy jersey hanging framed on the wall.

An Ideal Barbershop

Rather than comparing these very different shops with one another and as- signing best and worst practices, this project treats them as parts of the same enterprise: the endeavor of barbering. What is created instead in the diagrams to follow is a composite view of all of them. The disparate services offered by each are combined together, their strengths merged in to one another, their weaknesses discarded. The goal is to imagine a barbershop that surpasses those from which we draw our data.

8 Barbering Process

The Process Diagram to the right illustrates the procession of services and amenities that would confront a customer in an ideal barbershop from entrance to exit. Every service and amenity is repre- sented as a decision point. The diagram demonstrates the consequences of offer- ing the service or withdrawing it.

Top of the process If one focuses just on the top diagram, (scalable version of this process diagram it becomes possible to see the many op- can be found in Appendix B) portunities that exist to improve the customer’s experience of the shop before the haircut even begins. Each decision point presents an occasion to engage with the customer and win him as a client. Failure to fully realize these opportunities results in the customer being hurried rather rudely into the barber’s chair.

9 Grooming Workflow

The Workflow Diagram below depicts the abundance of contact points which take place between barber and customer. One peculiar thing worth noting is that at every point of contact the barber’s interaction with the customer is mediated through an instrument. The barber never simply lays hands on the customer as a masseuse or a doctor might. He touches his client only under the pretext of using something. This demonstrates the priority of tools in the barber-customer relationship.

Cutting Hair Barber Shaving

Washing Hair

Styles with Cleanser

Moisturizing Shampoo Lathers and applies Product Applies to Conditioner

Blows away Thinning hair with Shears Apex Spreads over Hot Texturing Top of dfd Towel Compressed Razor Fringe Crown Head Air Cuts Shaving Mixes to Wets with Shears Sides of Paste make Spray Head Cuts Back of Applies to Bottle Head Badger Applies Lather Brush with Comb Cuts Uses Nape Straight Clippers Razor Cuts Applies to Actuator Cuts Trimmer Spreads over Neck Cold Towel Massages into Finishing Massages with Balm Finishes with Stimulax Customer Tonic

(a full, scalable version of ths Workflow diagram can be found in Appendix C)

9 10 Concept Mapping

Styles with

Stimulax

Moulding Hair Spray Hair Gel Palm Aid Clay Product Cleanser The Concept Map illustrates Massages Moisturizing with Styles Hair Cuts Hair Shampoo with with Conditioner the hierarchy of use for objects that Wets Hair with

Washing Basin Spray Lathers, Shears Clippers Comb Blow Drier reside in a barbershop. The rela- Washing Applies Bottle Texturing Hair Trimmer Razor tionships that exist between ob- Barber Thinning Electric Shaves Shears Shaver Cutting Hair Applies MIxes with Applies Applies jects are rooted in the actions of Razor Shaving Actualizer Chair Chair Paste Hot Towel to Sanitizer Taxidermy Finishing Cleans Waitng Balm with Chair their user. Seeing that this hier- Area Porn Video Lather Cold Towel Sweeps Broom Games Applies with with Tonic Newspaper Compressed Air Chair Cleans hair Badger Magazines archy exists, it is now plausible to Brush or o with Clean Old Fashion TV Shaving Aftershave Up Shop Consultation Verication speculate that new methods could Plan of Evaluation Changes Barber Poll Summons Haircut of Haircut Arranges be discovered by breaking this hi- Beer Oers Reception Turns on Hand Mirror To Payment erarchy and reassigning certain Gives Looks at Wall Mirror Customer Makes with tools to different uses. Appointment Wears Sits in

Hair Cape Barber’s Chair Neck Strip

(a full, scalable version of ths Concept Map can be found in Appendix D)

Shaving Implements

Shaves Applies MIxes with Applies Applies

Razor Shaving Actualizer Hot Towel Paste to Finishing Balm Lather Cold Towel Applies with Tonic Badger or Brush Old Fashion Shaving Aftershave

Hierarchy of use can be seen quite clearly to be implicit with shaving implements. All of these objects are grouped together because the barber uses them for shaving. Within this grouping are sub-groupings like the shaving paste, lather and badger brush which are arranged together within the shaving area because the barber uses them to make and apply shaving lather for the purpose of shaving.

11 Semantic Zoom

The Semantic Zoom Map expands our frame of analysis outward into the broader context surrounding a concept, and it focuses it inward to examine the constituent parts that make up a concept.

The Semantic Zoom Map below relates to shaving. It expands outward to en- compass events leading to the barber’s learning how to shave and it magnifies inward to deconstruct the elements and relationships that form the straight edge razor.

(a full, scalable version of the Semantic Zoom Map can be found in Appendix F)

Semantic Zoom +3: Certication Semantic Zoom +2: Barber College Semantic Zoom -1: Learning to Shave Semantic Zoom 0: Consultation and Service Semantic Zoom +1: Shaving Implements Semantic Zoom +2: Razor Semantic Zoom +3: Blades

Hairstyle Length Clipper Guard Technique Honing Fundamentals Strope Sanitation Honing Rope Hot Towel History of Hair & Scalp Cold Towel Stone Barbering Disorders Stropping Hot Haircut Leather Towels Barber Platinum Barber Hair Implements Shop Swiss Coated Cutting Review Management Straight Steel Board Shaving Facial Wash Razor Blade Massage hair Shaving Class Beard State Barber Barber Theory Curriculum Derby Japanese Steel Gov. College College Practice (1500 hours) Chemical Badger Hair Relaxing Consultation Shave Shave Disposible Barber Brush Razor Blades Feather Exam Blade Merkur Hair Pieces Stubble Barber’s Beard Handle Diploma Length License Trimming Actualizer Finishing Balm Tools Barber Barber Plastic Steel German Platinum Students Customer Steel Coated Mustache Students Style Wax Tonic Aftershave Barber

Make-up Shaving Class of a Razor

Semantic Zoom +2: Razor Semantic Zoom -1: Learning to Shave

Technique Honing Fundamentals Strope Honing Rope Stropping Hot Stone Towels Leather Implements

Shaving Facial Class Massage Straight Blade

Razor Disposible Blade

Barber Students Handle Students Plastic Steel

Excerpted from the larger map are views which represent the barber’s shaving class and the parts that make up the razor.

12 Temporal Zoom

The Temporal Zoom Map tells the story of how a barbershop recruits potential clients, and the experience of that client once he becomes a customer and sits for his shave or haircut. Illustrated below are two separate episodes to this narrative, one in which the barbershop publicizes itself to gain the attention of client and another in which the barber does a “second run” of shaving and of hair cutting so as to insure quality of the result.

(a full, scalable version of this Temporal Zoom Map can be found in Appendix F)

Temporal Zoom Level -3: Publicity Temporal Zoom Level -2: Contact Temporal Zoom Level -1: Waiting Temporal Zoom Level 0: Service (Preliminary) Temporal Zoom Level +1: Service (”First Run”) Temporal Zoom Level +2: Service (”Second Run”) Temporal Zoom Level +3: Conclusion

Badger to Mix Station to Wives/Girlfriends Video Games Hot Towel Brush Cold Towel Lather to to Radio ads into with Compel Reception Newspaper Shaving Lather Print ads Sports Radio husbands / boyfriends Paste Actuator to become Face Appointment with Magazines Porn Sitting Face to to Shave Finishing Publishes Customer Salutations Website Play Hot Towel Balm Reads Customer Face Makes Barber Mixes Customer Applies Razor Have modest Applies Applies Razor draw on Uses Customer Talking to Applies Uses Becomes Tonic Veri cation Non-Traditional Obtains Barber Potential Potential Listens to Applies from Customer Barber or After Shave Barber Traditional Client Customer Barber Barber Barber Shop Client Uses Watches Becomes Applies Uses Shears Attract to Cut Oers Customer TV Shavesv or Shaving Presents Walks into Uses Razor to Payment as Icons Barber Pole Cleanser Cream Trimmer Directs Clipper Sign Conditioner Evaluation Consutation Comb (symmetry) Barber to Cut Top of Shop Head Back of Client Referals with Moisturizing Reception Greeting Customer Back of Neck Customer Reception Shampoo Sides of Compressed Head Air Head Fringe Nape Barber Customer

Blows hair o of

“2nd Run” Publicity Haircut & Shave

The zoom level -3 publicity zoom shows ways in which barbershops promote The “Second Run” temporal zoom repre- themselves and the effect each one of sents final tasks a barber would perform these has been observed have on po- to finish a shave or haircut. He evaluates tential clients. Drawing on testimony his work, looking for acceptable symme- from Debbie, the barber and owner try and uniform length. With shaving, the of Good Life Barbershop. Advertising barber is specifically looking for whiskers aimed directly at a male audience is of- that he may have missed. One can see ten ineffective when it comes to mat- that in some applications, the razor has a ters of self-care and personal health. role in both tasks: shaving the face or, in Debbie found that her most successful the case of cutting hair cutting hair, shav- ads were placed on radio mix stations ing the back of the neck once the hair cut whose listeners are predominantly fe- has concluded. male. That’s because women will ar- range appointments for their boyfriends or husbands and make them go.

13 Barber’s Paradox

Bertrand Russel poses the following problem of logic:

Suppose there is a town with just one male barber; and that every man in the town keeps himself clean-shaven: some by shaving themselves, some by attend- ing the barber. One can reasonably assume that the barber also obeys the rule: he shaves all and only those men in town who do not shave themselves.

But if this is the case, does the barber remain clean cut?

The Answer...

Design Solutions!

14 Reframing the Topic

Having collected, organized and interpreted all or most of the data collected through em- pirical research, this project, up until now, has presented a view of the facts that is, at the least, a close approximation to the way they are. Now, let it be imagined that the facts are different from how they were originally experienced and observed for this project.

The exercise used to accomplish this transition from actuality to potentiality is called Re- framing. With it, one is able to consider the implications of barbering in different locations, the experience of barbering services from different perspectives and the metaphysical nature of barbering services when embodied as something else. Each of re-imagining of grooming services is arranged into three seperate table. In one table, different locations are considered other than the barbershop. In another, the perspective of other parties besides the customer are considered. In a third table, barbering is imagined as being manifested differently.

Complete tables can be found in Appendix G. The following are a few examples of entrie.:

Environment

On the commuter Extending morning grooming People rush in the morning to get to the train routine to one’s free time on train and then sit for an hour reading the newspaper and drinking coffee. Doing the train to work. some morning grooming on the train is a more efficient use of time.

Elsewhere on the Shave or trim hair from other Men should be encouraged to groom all body regions of the body. of the hair on their bodies and not just hair located above the shirt line.

Perspective

Line cook/Waiter Keeping hair out of food. Keeping There should be an oil dispensed by beard clean, clean looking. barbers that helps people, who work in restaurants, clean their beards and get all the stuff out of them. Like Purel, but for your beard.

Child Wants the experience of sitting for The weirder the store the better, and the haircut not to be boring. Dis- kids love elaborate taxidermy displays. covery. Irregularity. Shops should make dioramas with their dead animal carcasses. For the kids. Maybe there could be a case with spent cartridges of different types of ammo.

Embodiement

Smart Phone App Preview a look you’ve been consider- The user is able to see what he would ing. look like with different styles and haircuts.

Hospital procedure Amputate the hair from your body. It is sometimes forgotten by barber and Improved health through hygiene. customer alike that hair is a part of someone’s body. Barbers should approach the challenge of cutting hair in the same way that a doctor approaches routine surgery.

15 Insight Combination

Insight combination is the process of taking what you’ve observed in your research and combining those insights with design models collect from the broader culture. The picture to the right demonstrates how concepts are compared and combined in physical space.

The orange slips have insights into and observations about the trade of barbering written on them. Design models taken from sources outside of barbering, in the broader culture are written on the blue slips. The green slips are design ideas, created by combining informed insights from the orange slips with unrelated design solutions on the blue slips.

These design ideas provide the seed for innovation.

(a full, scalable version of the Insight Combination Board can be found in Appendix F)

Petes 19 Pete’s 13 Pete’s 1, 4 Pete’s 16 “They don’t teach you nothing in barber “ A couple women com in here. I don’t “Jeez, you look 35 years old there.” Pete’s 22 Good Life 10, Pete’s 14 “How many dierent types of haircuts college really. It’s just like anything else. know if they’re the kind you want to “I may look like I’m only 70...” do you think you guys do?” I mean, you get familiar with the business. take home to momma. (laughs) They ... “Look at a Clint Eastwood movie, there’s a man there and he’s getting shaved and “Once you got a male client he will stick “There’s a bunch of ‘em. Everybody’s The tools... And then you get into a barber- got more hair on their legs than I do!” “I’ll be back for you” everything. It’s where a man got serviced.” with you through hell and high water.” got something dierent.” shop.” “No you won’t. Easter’s next week” Some barbers need to be more “Is it?” “Yeah. You can come back before that.” “It’s like walking into a diner. You got those Barber as sculptor. As if shape of the Barber college should be more relevant accepting of some of the people Barbering should be combined with “Well, maybe yeah.” old diners. And you go to those restaurants, hairstyle is hewn out of a solid block. to the practice of barbering. that come into their shops. Exer- other physically intimate services you step back into a restaurant that hasn’t cise toleration. changed in forty damn years. Train newer barbers how to treat older clients with veneration and respect. C J P T Wooten, Bird’s notes / U Loyalty rewards for regular clients. W Quasi-prostitutional massage Wooten, Birds notes Emblems of customer loyalty. Bars sell personalized beer steins Benito Cereno - Herman Melville Etiquette classes / parlor / The Taiwanese “barbershop” Dad’s porn collection is special because Trade ranking: to regular customers. They display Babo shaving Don Cereno: Sensativity training Observation: Leader boards on U a. You’re not supposed to be looking apprentice - journeyman - master Y them behind the bar until customer “Indeed , he sat so pale and rigid Pete’s 22 / C Bird’s Barbershop video games. at it. Pete’s 22 / C All comes in and orders a drink served now that the Negro seemed a Pete’s 13 / T Finding dad’s porn collection b. They’re retro and dierent from what’s Pete’s 1,4 / T Observation: College men Customer loyalty clubs in it. Nubian sculptor nishing o a Sexual favors administered through on the internet. Pete’s 19 / W Brothel w/ hygene standards Observation: Consultation gathering for porn viewings. white statue head.” Pg. 76 Send decoy customers into shop, instruments, the device acting as a Encourage new barbers to adopt traditional of a barbershop people specically chosen to make pretext for intimate contact between A barbershop could screen rare, di¥cult to A lot of barber training takes place in style and use antique equipment. This will There should be a way to visualize Porn and video games are a real Good Life10, Pete’s 14 / J, Y Petes 16 / P, J barbers feel uncomformable. Make barber and customer and making the nd VHS pornography to attract young men the class room. A quarter of instruction give them a n appreciation for the past and yourself with a particular look or draw for young men. sure the decoys freaks befriend the exchange somewhat more accetable. and to creat a distinct personality for itself. Good Life 10, Pete’s 14 / Y Personalised hair cape for regular is conducted through lecture and the of elder generations. Their dated style will haircut. Photograph silhouette of customers barber. This way, the barber will Devices clients who buy into a loyalty club. remainder is workshop time. also make them more approachable to seniors V Database with photos and after haircut. Project them against learn to fool more at ease around - Stimulax N Cape would have customer’s name Barbers claim to learn more on the job. information about clients’ a wall in the back of the shop using unfamiliar types of people. - Hot towel 90’s arcade games monogrammed on to it. Barbershop Students should have practicum. They previous haircuts a slide projector. - Various lotions and balms Smartphone apps would store cape for when client would practice in a shop under the supervision of a master barber. All / N Wooten, Brids notes / V comes in for his haircut Wooten, Birds notes / N A program that automatically Early 80’s arcade games have a certain Barbershop video game alters photograph of the customer goldn age appeal that can be exploited for iphone interface by places going for a retro feel, but we Good Life 22 to protray him with dierent hair styles or facial hair. all know the best arcade games came “We actually have an in-between six dollar from the early to mid 90’s. Barbershops Pete’s 3 neck shave. So a lot of our guys will come should consider acquiring the following back every month for a haircut, but they’ll games: “Remember that one customer came in. He Brids 21, Good Life 8 come back after two weeks to get that - X-men said uh, Oscar was standing there, he said, Birds 12 neck shaved.” Good Life 22 / E - The Simpsons Arcade Game Good Life 11, Birds 15 ‘What’s your name?’ He said , ‘Meyers’. I “So, how do you politely tell a client that - Tekken 2 pointed, ‘Hey, Oscar!’ Oscar Meyer. That you don’t want them to be your client?” “Here they don’t really push products, which is If it were fashionable for men to groom Manicure that makes man’s - Lethal Enforcers guy just looked at us, man.” “Water, soda and beer. Whatever you want. “I recommend them to someone else.” kind of nice because a lot of people don’t like to hair located at other regions of the body, hand rougher, and more - Cruisin’ USA be pushed. I do educate them on certain products... You can help yourself. barbers would have more services to sell. calloused - Killer Instinct Good barbers tell bad jokes and are “Mine and Ryan’s chairs are booked solid Like for instance, guys: there are not a lot of product Pete’s 2 / G - Mortal Combat II ”It’s so much more laid back for them. You entertaining. There should be a way everyday. Cheryl’s won’t take long to book... users, you know, but they tend to want to nd out E to hire barbers out for parties. They Right now we have walk-ins because Cheryl what can be used on their hair.” Good Life 25 - Street Fighter II special edition know? You get oered a beer. There’s never, Revive tradition of barbershop if the line gets long you can have a beer. could entertain guests. is new. But Cheryl will get to the point Bikini waxing as performance venue. where she’s booked solid too.” Educate rather than sell. “We do a lot of beard work. Bear design, M mustache trimming. Beard maintenance. What if beer and refreshments was the G Always have extra barbers on hand R Good Life 22 / E You know, a lot of guys come in, they don’t Cat’s tongue main focus of the barbershop. There take care of their beards at all, so we do it could be a barbershop bar. You could Hiring a stripper for a bachelor Waiter / Diner relationship Possible other services: for them.” Good Life 23 / K get a hair cut while tipsy. party. Or, a birthday clown S - Eyebrow trimming - Back shaving There should be more products for Birds 12 / R Beard brush- Thick brush L Group of guys working on a car. Only Birds 12 / R - Chest trimming beards that make beard maintenance Pete’s 3 / G one of them is doing work. The rest laced with disinfectant Barbershop could do more to - Nose and ears easier. cleanser. Run through beard Beauty Bar concept: stand around drinking. Barbering practice as a kind of Rent out a barbershop for an evening gentlemanly exchange of favors sell specialized grooming products. any time to clean and to Bar that looks like a retro salon Birds 21, Good Life 8 / S K as a party venue. The shop’s barbers rather than a business transaction. remove debris. would be on hand to give people Barbers needn’t actively sell such Good life 23 / K, M Let the more gregarious barbers go idle Purel. Alcohol-based cleanser and Good Life 11, Birds 15 / L hot towel treatment, scalp massages items but just educate customers Good Life 11, Birds 15 / L disinfectant. Evaporates quickly and shoulder massages. Shaving and once in a while. Encourage them to sit about their existance and use. down in their chair and chat with people and does not need to be rinsed from Barbershop themed chain License Barbershop to serve liquor. haircuts could be bought for extra. Non-rinse cleanser for hair in the shop. Good Life notes, Pete’s 19 hands with water. restaurants. Happy hour Maintain barbershop aesthetic. Provide Barbers would be entertaining and on head. Comes as a wet nap. specials. both tavern and barber services. Imp- tell barbershop jokes. Observation: Feels nice to watch someone Good Life 23 / K lement strict punishment for barbers else getting haircut, shave or massage. caught drinking on the job. Wootens notes Portable bottle, spray or gel. “Well, I went to barber college, but my dad Customer applies to beard to Observation: there is clear seperation taught me how to cut hair.” cleanse and relax kinks out between barbers and customers. of hair. No rinse required. When I entered the shop, I was neither Barber tutorial. Tutorials for people Alcohol-based substance greeted nor even acknowledged. to teach themselves to shave, clean Birds 4 evaporates quickly without and cut hair. leaving residue. Floor plan of the barbershop “But we don’t ever get complaints should be condensed, so people Wooten notes / I Z on the shampoos. They tend to O Good Life 11 like it. It’s refreshing, it’s light, waiting can engage with barber and sitting customer. Placing two waiting chairs Training videos you know?” H DIY movement “We have a couple guys come down and Goodlife 10 beside barber chair so friends eat their lunch with us” Good Life notes, Pete’s 19 / Z If customers like it, why don’t can watch hair cut participate Good life notes, Pete’s 19 “We have a 3 day wife guarantee, so Quaker meeting house barbers always do scalp massages Q in conversation. Barbering services should be oered that if we do something that doesn’t I People are more apt to choose Barbershops make her happy, he can come back Online tutorials published to over female-oriented salons once they at times and in places that coincide Wootens notes / H youtube. Demonstrates how within 3 days and get it xed. That Bugs bunny rubbing Elmer Floor plan behind a understand the dierence and the unique Birds 2 with other activities in clients lives’. shave and cut hair like a barber. way we keep her happy. We have to Fudd’s scalp in “The Barber bowl lane. tradition of barbering. 3 levels of bleachers, keep her happy.” of Seville” and later making a best way to win new customers Councils representing barbers’ interests in “I prefer to do it [washing hair] after, wrapping around fruit salad on his head. is to recruit people into the dierent states shoud produce promotional only because it’s [the outcome of the F Barbers should make house calls barber chairs trade informally. hair cut] is cleaner, it’s fresher. The videos introducing the tradition to the public. to clients in their homes. Birds 4 / Q Birds 2 / A cut is done... People tend to go places House of Mirth, Edith Wharton: Videos could be created from old barber Good Life 11 / B D after leave here” “It seemed wonderful to him that college training tapes as found footage. Even if customers don’t get their Bathroom attendants that any one should perform with such Barbershop incorporated Landscaping service / hair washed, barbers should still assist in grooming tasks. Male grooming services in places careless ease the di¥cult task of in the workplace. Lawn maintenance oer a scalp massage as part of where people are traveling. making tea in public in a lurching Massage the haircut. Barber rubs lightly- train. He would have never dared table scented cologns into hair and to order it himself, lest he should B Good Life 10 / D Good Life 10 / D scalp. A attract the notice of his fellow pass- Pete’s, Wootens notes engers; but, secure in the shelter of Rapey trucker showers stalls Shoe shine stands Fishing tackle A whole line of portable barber’s Barbers chair that folds her conspicuousness, he sipped the at Flying J gas stations and box implements could be sold to barbers into a suitcase. Observation: Child sits and wait for his inky draught with a delicious sense truck stops. Good Life 10 / D who make house calls rather than father after getting his hair cut. of exhileration” Pg. 28 working out of a shop. Like country Birds 2 / B, F doctors. Observation: Signed Colt McCoy jersey, Birds 2 / A Good Life 11 / F Specialized carrying case framed and displayed on the wall. X Barber services in airport term- for barbers’ tools Riders of commuter trains normally Barber shops in truck stops. inals for business travelers who Barbershops need to have interesting groom before leaving the house and Cordless drill Miniature trains / Model towns For truckers who want to clean want to appear fresh and clean things on the wall that cause one rush to get to the train. If barber serv- up w/o having to undressing, after getting o the plane. to fantasize and daydream. or taking a shower. Services would include: ices were oered on commuter trains, Good Life 10 / D Pete’s, Wooten notes / X Services would include: - Shave and hot towel passengers could have extra time in - Shave and hot towel - Hair styling and light trimming the morning and see to their grooming Rechargable Clippers Position taxidermied animals in - Hair washing - Massage while riding the train to work. scenes and dioramas. Enhance - Washinig feet, hands and - Cleanse face and hands presentation with model land- face - Cologne and aroma therapy scape and antique toys. - Deoderizer on clothes and shoes

16 Conclusions

The purpose of this project is to contextualize male grooming in a manner that nourishes creative thinking. It is attempt to comprehend and appreciate the barbering profession.

Among this projects most potent discoveries is the rich professional tradition upon which barbers draw everyday in the practice of their trade. This shared history could also be used as a resource to inform innovation.

Barbers are advised to revive more of the old barbering services, like shaving and other kinds of hair removal. They should become authorities in hygiene, health and overall wellness, the barbers of past ages.

Practicing barbers should take the opprtunity touch customers without the aid of tools, to solidify their connection with the customer.

Barbers should take their practice outside of the barbershop and meet their customers out in the wider world. They should make house calls, like doctors used to do, and offer their services in public places.

The The hope is that barbers will not see the ideas posited in this project as a challenge to the barbering tradition but rather a contribution to it.

Appendix A

Interview Transcripts And Field Notes

Barbershop Transcripts

Jason Bird’s Barbershop

1. 00:02 Shampoo J: I’m gonna have you lean back, (turns on faucet) take your glasses off. E: Oh sure… So what are you going to be putting on my head? J: Well, we’re going to rinse it off first, and we’re going to use some of this American Crew. It’s a citrus mint shampoo, like a cleanser. Just to kind of remove some of the impurities and some of the build up we have in there. That’s normally what we start using. Kind of help cleanse the hair out. (rinses hair)

2. 00.50 Wash before or after cut / Applies shampoo, rinses E: Now you asked me if I wanted the hair washed before or after the hair cut. Is it customary to do one or the other? J: Well, you know that way, when you leave you don’t have all that excess hair. You know what I mean? Um when you leave the salon, or when you leave here. We deal with dirty hair all the time. E: Yeah, I know I figured it would be better for you (laughs) J: (laughs) I mean it doesn’t matter for a lot of us. Typically, it doesn’t matter. I prefer to do it after, only because it’s cleaner, it’s fresher. The cut is done… (lathers shampoo into hair) People tend to go other places once they leave here. So it’s always nice just to get everyone’s stuff afterwards. (Turns on faucet, rinses hair) (turns off faucet)

3. 02:19 Second shampoo, moisturizer / Applies shampoo E: What’s the second thing you’re putting on it? J: It’s a moisturizing shampoo. (lathers shampoo into hair) When you use a cleansing shampoo it kind of strips it and then you want to use a moisturizer to get the moisture back in the hair.

4. 02:46 Washing other hair types / Rinses E: Do people ever request other things besides… J: (rinses hair) Well it depending on the, like for instance if I have some one here, a lady with colored hair, you’d use, you wouldn’t use a cleansing shampoo because that would strip the color. So you’d use a color treated shampoo. And then of course you would condition. It just depends on the style of their hair. Where like women, or guys with finer hair you don’t want to condition um a lot because it makes the hair limp. But we don’t ever get complaints on the shampoos. They tend to like it. It’s refreshing, it’s light, you know?

5. 03:40 Conditioner / Applies, rinses J: (lathers shampoo into hair) And now we’re going to use lemongrass. As a conditioner. E: It’s just straight lemongrass? J: Yeah, it just has the sent of lemongrass. It’s organic so. E: Yeah. It smells good. (rinses)

6. 05:08 Process with no hair wash E: Now if I wasn’t washing my hair would you still wet my hair? (dries hair with towel) J: Well, yeah. We’d use a spray bottle. And that’s what we tend to do most of the time. It just makes it easier on the whole haircut.

7. 05:32 Subject’s background (we walk over to his chair and work station) E: Can I ask you how long you’ve been cutting hair? J: I’ve been cutting hair going on ten years now. I just left a bigger salon. I started here in August. E: What was the bigger salon? J: Uh Visible Changes. It was just time for a change. After so many years of doing it, it was just… Somewhere a little more laid back. I did the corporate thing for just too many years. It was nice it was just… You know somewhere a little more laid back.

8. 06:18 Plan for hair cut, asks how I want my hair cut J: Alright, so what are we gonna do here? E: Ok so, so I’m gonna take about an inch and a half off the top. Um trim the sides and cut a lot off the back because that tends to grow faster. J: Do you use clippers on the side or do you scissor cut it? E: Usually just scissor. J: And the top is just messy with a lot of texture in it. E: Uh huh.

9. 06:40 Corporate salons / Begins cutting E: So by uptight, what did you mean about the other place. Were they making you sell things? J: Well, it’s corporate. It’s a little bit bigger and nicer. So everything was based on numbers. Requests and um and retail. It was very high paced. (Begins trimming sides with regular scissors) It was set on goals. We had goals that we had to make throughout the year.

10. 07:16 Quotas / Trims hair uniform length around head, sides and back E: Goals as in what? J: They would set a yearly goal. Like for instance, my goal was like $150,000. E: Oh, so your quota was how much money you brought in, not how many heads you cut or anything.

11. 07:30 Retail J: And that was also based on your retail, selling products. But the good thing about that was the retail we sold was paying, it would pay off your health insurance. At a certain percentage. Which was good. So, of course, we got trained on all the products that are used. Every few months or so we would have educationers that would come in and we would have class. Learn product different techniques and so forth.

12. 08:15 Bird’s product sales / Begins trimming top (scissors can be heard trimming hair on top of head) E: Are there incentives to sell products here? J: Mm hmm. It’s really more part of our job. E: Does it go towards your insurance? J: Here they don’t really push products. Which is kind of nice because a lot of people don’t like to be pushed. I do educate them on certain products. On what they need, or what they want, but uh we don’t have to do that here. But it’s funny because a lot of clients like products. Like for instance guys: there’re not a lot of product users, you now, but they tend to want to find out what can be used on their hair, which is good.

13. 09:15 Product dereliction E: So, do you find that a lot of people who don’t use, or do not already use a product are more receptive to being sold it than people who already have their own thing? (turns to work station puts scissors away and retrieves something else) J: Yeah, I think so. Like for instance with women, you would think women use products in their hair. A lot of them don’t. Yeah, it’s just. They tend to be busy, and just don’t have the time. So they just rather not. And it just shocks me. You’ve got to use something in your hair. Well you know, especially when you want a certain style. I can cut the cut but it all depends on the style and products.

14. 10:15 Pitch / Blow drying E: When you used to sell’em at the other place. When did you give your pitch? J: Drying the hair. And it’s funny because sometimes even our clients will ask, what can I use on my hair. Normally, I’ll start pushing once I get to the top and when I start blow- drying. That way we can kind of see what kind of form you got going on there. Normally, I’ll ask, if you do use products, what kind of products you like. Is it a wet look, is it a light finish. Do you like creams, do you like palm aides. A lot of guys don’t like, the shine. So we go for a more [inaudible] finish. (begins blow-drying)

15. 11:20 Gender percentage E: What do you think the proportion is of gender of the people whose hair you cut? J: Say what? E: Like what percentage of the people you cut are men, what percentage are women? J: I don’t know. People ask me that all the time. Here it’s more men. I would say, (turns off blow drier) I would say 60-40. It’s a barbershop. A lot of my older clients from the other place, they freaked out that I was gonna be at a barbershop. A lot of my women. It was kind of hard for them to come in. But they like it. It’s so much more laid back for them. You know, you get offered a beer. There’s never, if the line gets long you can have a beer.

16. 12:12 Clients, quiting old job / Cutting hair while dry, creating symmetry E: Did you bring a lot of your clients along with you in the move? J: I did. It was , I had planned on doing it, I just didn’t know when to do it. I had everybody collect a lot of phone numbers. And they had mine. So when it happened, it just kind of happened at the spur of the moment. I was on vacation, when I came back she was like, ‘Ok, let’s discuss our goals and see where your at. You need to do more. And it’s always more’ So I just kind of got fed up with it and I was off the next day, when we had a meeting. Came back the next day and I was like, I just don’t want to do this anymore. I had Carpal Tunnel surgery a few years ago. So, I just couldn’t do more. Doing $150,000 for the year, which I’ve done a few times. I thought that would be [inaudible].

17. 13:23 Promotion in salon system E: Yeah, so whenever you’d meet your quotas they’d just raise them. J: Yeah. And that’s how we would get promoted. We would get promoted by different levels which meant different prices. So the higher level you were at the higher price was on your hair cut. And that’s just depending on your expertise. E: I see, and you get a cut of the price of your hair cut? J: Uh huh. Oh yeah, your percentage goes up. Your percentage goes up too. So when I left. I was at a master level, which was the fourth level. E: How many levels are there? J: There’s six.

18. 14:15 Linda and ambitious hairstyling / Cutting front E: But you got Carpal Tunnel by the time you got to the fourth level. What are the people at the sixth like? J: Um, dude they’re doing like over $250,000 a year. E: How many haircuts do you think that would be a day. J: Like Linda, for instance: she’s an art director. That girl, that lady works, every 20 minutes, she’s met a client every twenty minutes. She’s 99.8% requested. She’s the top. She’s top 5 at the salon. For this year, her goal, she went over and did about $325,000 a year. This has been twenty minutes. Short hair, long hair it didn’t matter. She had it going all with the blow driers and the styling. When you stand by her and you work next to her. It’s just the way she does it. It’s insane. E: And she’s still good though? Does it effect the quality that she works like that? J: No. She’s good. She’s got her technique down. Once you do that for a while, it’s amazing. But it’s just, I don’t know. It’s just strange looking, watching her do it. But you know, once you get a pattern going. Once your cutting hair, your like layering, it’s pretty much [inaudible]. If you’re getting 100% requested, you must be doing something right. She’s been around for, she’s been with the company for over 25 years, so. She does the whole town of dripping springs.

19. 16:25 Clients / Music stops, not working E: So, you say that you get into kind of a pattern. Is it the case that, do you see wide variety of haircuts a day or is it pretty consistent. J: Um, it’s all different. It’s like people used to tell me or ask me. Like, my appointments were always twenty to forty minutes. Twenty minutes on guys, forty on women. How do you change your personality? That’s the hardest part. Because all your clients are different. It seems strange when you first get on the floor your first few years, because you’re still not. You don’t have a clientele yet, and that’s the hardest part. In my case, I dealt with, I pick my own clients. If we can’t sit around and discuss things and talk and have fun. Then I don’t want you to come back to me. You know there’s just certain people, different styles of people. So by that time I was able to weed those other clients out and send them somewhere else…

20. 17:39 Gender bias, comfort level / Begins running the blow drier intermittently Well I don’t want you to feel uncomfortable with me. I mean there was a time when a woman was like (blow drier coming on and off) ‘Well, I’ve never had a man cut my hair.’ I was like your kidding. (blow drier, briefly) and that was kind of strange and awkward. Or they wouldn’t let you cut their hair unless you were a woman. (blow drier). And same way with guys. A lot of guys are not comfortable. Which I feel is kind of strange. (Squirts spray bottle four times)

21. 18:05 Getting rid of clients E: So, how do you politely tell a client that you don’t want them to be… your client. J: I recommend them to someone else. You have to be nice about it. You don’t want to be rude. I mean, I can be an ass. Other barber (Angela): What do you recommend them to someone else? J: When I don’t want to deal with them. A: Oh. Don’t recommend them to me. J: Yeah, you’d be the last person. A: Because you know I definitely don’t want to deal with that person. Receptionist: He probably would too. (Receptionist and Angela begin talking audibly in the background)

22. 18:43 Specializations J: Well, like certain people. For instance: I don’t like to deal with curly hair that much, especially on women. Well, Angela’s got curly hair. So she can deal with curly hair. So if some one was to come in and say, I want someone who deals with curly hair, I’d say, well go to Angela. E: Do you have a specialty? J: No, not really. I mean I can pretty much do whatever. Except for color, I don’t do color. At our other place it was either or. Either focus or specialize in cutting or you did it on color. I did my focus on cuts.

23. 19:32 Training E: So, did you go to work there right after you had gotten out of school. J: Yeah. I wasn’t even out of school yet. I only needed a few more hours to get my license. So I went straight there and applied and I got the job. And trust me it was not easy. It took me like a year and a half to get out of training. And that’s someone who is not even in the industry. I was in the restaurant business. So I had no clue about hair. So I trained hard.

24. 20:18 Customer Service E: So you were working then while you were going to school then, too? J: Yeah, I worked at the Driskell Hotel. And I went to school at night. At that time it was the only—it was vogue over on airport road—At that time it was the only place that offered night classes. E: Was it difficult to transition professions from waiting to cutting hair. J: The way I looked at it was that I still deal with clients and people. And it’s fine. I do customer service. I’m able to meet people and have a good time with it. And that’s the best part about it. You have to enjoy it. (blow drier)

25. 21:22 Before hair / Blows hair away to see symmetry Well when I was a kid we grew up in the restaurant business too, so we had two restaurants. I actually grew up in Corpus. That’s where I got my degree in business and we opened up a second restaurant. (turns off blow drier) But then my dad got sick, so we decided to stop. Then I got away from it, and that’s when I decided to come to Austin. People ask me, why don’t you open your own salon and I’m like, ‘Hell no.’ I’ve been through all that before. It takes a lot of your time. I’m 42, I don’t want to deal with it. (shoots spray bottle three times) (sink in background turns on) (phone rings audibly)

26. 22:16 Razor, texturing E: What’s that? J: I’m using a razor just to give it some texture on top. Give it some movement. Your hair’s pretty thick up here so you wanna kind of loosen it up. Give it a little edge.

27. 22:42 Asks about products / Continues running razor over hair. J: So what kind of products do you like to use. E: I don’t know I guess it’s like a… ah – J: Is it like a palm aid? E: It’s not a palm aid because it’s very thick. J: Like a clay? E: Yeah, like the clay. I guess is what you would call it. J: Those are the kind of products I like to use too. (runs blow drier briefly). I think something wet or creamy. It’s just… E: What sort of people would that be suitable for? J: Curley hair, wavy hair. Because they have like a wet texture so anything soft like that would be good with curly hair. Because you don’t want to use that on anyone with fine hair, because it just weighs it down. (does sides and back with razor)

28. 24:40 Pitch on me E: I’ll let you do your pitch on me, what would you suggest for me as far as hair products. J: Well, because I like fiber. It’s that mold, it’s a dry finish. That’s what I like. And for your you hair, I mean, I use that a lot (laughs). Well because you know, it last a long time. Like I said, I don’t like the gooey stuff. It just doesn’t work well. (Runs blow drier)

29. 25:20 Edging E: What are you doing now. J: I’m just cleaning up here. Just cleaning up the edge. Edging it up. You can see it better once the hair is dry. I’m kinda touching it all up. (Discussion in the adjacent chair is audible. You also want to go back and clean up what you didn’t see before.

30. 26:18 Schedule E: Do you normally work Saturdays here? J: Oh yeah. You know, for hair dressers, Saturdays are always you big money. (puts shears away) E: Oh really? Well because everyone wants to get their hair done so they can look good for the weekend. And it’s just that most shops are closed on Sundays and Mondays because that’s their weekend. But like in our case, we’re open all the time. E: What days do you work then? J: I work everyday, but I’m off on Thursdays and Fridays. That’s my weekend, so I was just off. I just started my week today. E: Oh, so this is Monday. J: Yeah which I like. I like my Thursdays and Fridays off. It’s almost the weekend.

31. 27:22 Thinning the sides and back. E: What are you doing right now? J: Right now I’m thinning out. Just taking some of that weight off. For guys the sides tend to poof out a little more. So we kind of want to take some of that weight off. E: So you’re just cutting the tips. J: With the thinning shears. They have little teeth, it just kind of takes off every other hair.

32. 28:06 Customer evaluation J: So what do you think? (running blow drier) E: I’ll have to take a look. J: Oh here, put your glasses on. (retrieves glasses from counter) I keep on forgetting. (turns off blow drier) E: Looks good. I like it. J: Is that gonna work? What do you think about the length up here? (points to top) E: I do like it. J: Ok. E: What’s the back look like? J: I’m gonna show you here. Actually, let me just finish up. E: Oh yeah.

33. 28:29 Styling, reassessment / Applies sculpting product J: And this is what I like to use. (shows me hair product) It’s more like a clay. (applies small amount to surface of hair. Does not rub into hair) I always like for my clients when I’m done with them to kind of stand up. Relax a little bit. Pretend like you’re in your own bathroom. Just kind of check everything out. Make sure everything is like, the right length. (finishes applying product. Runs blow drier briefly) (Removes barber cape) Alright, go ahead and stand up. Oh yeah, put your glasses on. I’ll take that towel. (takes towel off of shoulders) Check it all out. (reaches for mirror) Here’s the mirror you can see the back. E: Ah, that’s lovely. Top shelf, really appreciate that. J: Is that gonna work? E: Yeah, I haven’t gotten such a good haircut in so long. J: (laughs) Looks good.

34. 29:50 Work Station, salutations E: Let me ask one more question. Can I take a picture of your— J: My station? They way it is now? E: Well, preferably. J: Yeah, go ahead. E: I appreciate it. J: (to receptionist) Is that going to look bad? With my m&ms all over it. E: That’s alright. It looks like every surface at my house. Actually better… I really appreciate you answering my questions J: Oh no problem. It was fun. E: Jason, thanks. My name’s Erik by the way. J: Aaron? E: Erik, actually. J: Eric, it was a pleasure. I hope it works out for you. E: I’ll have to come back. When I do come back I won’t have all the questions. It’ll be way easier

35. Payment 31:13 Receptionist: It’ll be 19. E: There you go. (hands over debit card) R: Do you want a copy of your receipt? E: No… thanks. Can I leave a tip on the receipt too? R: (nods) E: Ok excellent, good. (pause) R: There you go. (hands receipt for signature) E: Thanks a lot. (turns to Jason) Hey thank you, and have a good night. J: (from across the room) We’ll see ya. E: (exits building)

Joe Pete’s Flat Top Shop

1. 00:18 Waiting / Reading yesterday’s newspaper (waiting, reading yesterday’s newspaper) Customer: Yeah, Ill be back for you. Joe: Oh no you won’t. Easter’s next week Customer: Is it? Joe: Yeah. You can come back before that. Customer: Well, maybe yeah. (exchanging money; mumbles) J: We’ll take ye. C: Well one of these days I’m gonna tell the kids I’m gonna shoot the Easter bunny the night before. Woo they they get going.

2. 01:12 Interaction with owner Pete (owner): You doing good? Erik: What’s that P: You good? E: Oh, I’m doing just fine.

3. 01:25 Oscar Meyer wordplay C: I’m gonna go home and make a steak. Oscar Meyer. An Oscar Meyer steak. J: Remember that one customer came in. He said uh, Oscars was standing right there, he said, ‘What’s your name?’ He said, ‘Meyers’. C: (laughs) J: I pointed, ‘Hey, Oscar!’ Oscar Meyer. That guy just looked at us, man.

4. 01:50 Customer assessment C: (looking at buzz cut) Bueno. J: Jeez, you look 35 years old there. C: (laughs) I may look like I’m only seventy.

5. 02:08 Customer exit, baseball story C: (rises from chair, grunts) J: There, take your time. C: I’m having to go to therapy three days a week. J: Mental therapy? C: Teach me how to work, walk again. J: Psycho therapy? (playfully) C: Keeping me, keep my leg… Pud im yorn (laughs) J: Po im me nah, you gum fall over. (laughs) C: You wish. You wish. J: You (inaudible) like that. C: You gonna lai keep emin beha. Ats alright,, I can run. (laughs) I can run and jump. (laughs) C: That’s why I quit playin baseball. I was roundin first base and goin into second. They threw the ball to the second baseman. And I don’t know what came over me but I jumped up and I was going in. I kicked his head off. I said, oh shit. Fuck. I hit the ground and I went… Told the umpire, I said, ‘I’m out’. I’m out of the game. I can’t play ball without resorting automatically to something like that I got no business playing. So I quit. That’s the last game I ever played… You all take care, Pete. P: Yes, sir. C: You all take care. J: Thanks very much. Come back.

6. 03:45 Seating J: (motions) Your up. E: (stands) So, I’m just gonna do a trim. Although, I got a request of you too. Um, I’m a student at the university, and I’m doing a report on traditional barbers which I guess you guys probably consider yourselves that, right? J: Mm-hm. E: Well, while your cutting my hair, do you mind if I ask you questions about what your doing and like what kind of shears your using. J: Just regular old scissors.

7. 04:20 Request for pictures E: Ok… Then afterwards do you mind if I take some pictures of your shop. You have a really neat shop. J: Talk to that man right there. (points to Pete who is eating a sandwich next the the window in the front of the shop) E: (to Pete) Do you mind if I take a few pictures of your shop after my um haircut is done? P: (looks up says nothing) E: Just of the outside is all. P: Outside? E: Yeah. Like the pole. P: Ok. E: Thanks. P: What’s this for. E: This is for a class I’m doing. I’m a student at the university. I’m studying traditional barbershops. (third barber starts laughing) J: (tucks in collar, wraps neck strip around neck) I am a traditional barber (laughs).

8. 05:04 The Plan / Prep E: You would consider yourself that, right? (hands over glasses) J: Yes, sir. (drapes front of body and back of chair with hair cap) (Lowers chair). Hold your head still, now. (Sprays head with water) J: (runs comb through hair, moves it around) Probably gonna do a four. You just want it straight up? Just kinda, just kinda give it a little get up and go, done ya. E: Uh, yeah. Just a trim around. I don’t need to take to much off. I’m talking to a lot of barbers. So don’t take too much off. Leave a little for them.

9. 05:48 Asks about the project/ Begins trimming back, clippers on comb method J: What other barbershops have you been to? E: Uh, I’ve been to this one up the street… You know which one I mean. J: Up there on Justin. E: Yeah, he’s got it named after him (Casey’s Barbershop)… I’ve also been to this new one on 6th street. It’s the Bird’s Barbershop. I’m kinda comparing how they do stuff to they way you all do your work. They would kind of consider themselves not a traditional barbershop. They’re a little newer.

10. 06:36 Bird’s , barber styist J: They’re not really a barbershop. They’re hairstylists. They’re not an old fashion barbershop. Cut hair. You can’t be a barber stylist, you know. And you got these barbershops going out of business. 3rd barber: And they’re the reason. J: For whatever reason. They got these women working in there. They just keep the share because it’s a barbershop. But it’s really not a barbershop anymore. A bunch a ladies cutting hair and. They might be doing the same haircuts, but…

11. 07:12 What is a barbershop? / Trims right side E: So what to you is a barbershop then? J: Well, this. This is a barbershop. It depends how you look at it. If you walk in and there’s animals on the wall, you’re in a barbershop. Pretty much. Pretty much just stick to the same rules of old barbershop. E: What are those rules? J: You got to get you one of those book and check it out. We could go round and round on that.

12. 07:30 Tradition E: Oh, I see. They way you learn to cut hair. J: Well, you know, traditional haircuts, you know? Regular haircuts, flat tops. Things like that. A lot of people consider themselves barbershops and they’re not barbershops. You’ll get that after being in a few. I’m sure you’ll get it where you go into a barbershop and it looks like a damn salon.

13. 08:00 Gender of clientele E: What portion of your clients are men and what portion are women? Do you do any women? J: (nods) A couple women come in here. I don’t know if they’re the kind you wanna take home to mamma. (laughs) E: The kind that have men’s haircuts, right? J: (laughs) They got more hair on their legs than I do! If that tells you anything. P: We haven’t had one come in in a long time. Have we. Phillip: Well there was that one gal, she was a cook. She got short hair. J: She got short hair because she’s going to school to be a chef. Ph: She just got back. She was in Bagdad. Either Bagdad or Fallujah. E: So she keeps her hair like it was when she was in the service? Ph: Yeah, pretty short. J: Pretty short.

14. 09:00 Diner metaphor / idle J: It’s like walking into a diner. You got those old diners. And you go to those restaurants, you step back into a restaurant that hasn’t changed in forty damn years. (turns off clippers) The atmosphere. You still got that old fashion barbershop atmosphere. A lot of them have this new stuff, this high tech stuff, and women cutting hair.

15. 09:17 Barber services They’re not real barbershops. They’re stylists. They’re doing what the beautician’s doing. You know like perming hair and coloring hair. That’s not a barbershop, dude. A barbershop’s where men used to go to get their shaves and hair cut. Man’s service. Certain things for men, where they used to take a shower in back. Long time ago, they used to take a hot bath and shower. They strictly catered to men. The outside never changes, the inside never changes. They’d don’t do things that women do. They don’t do things that beauticians do. They’re not going to give you a spiral perm or anything like that.

16. 10:13 Hair cuts, styles / Resumes trimming sides and back E: So how many different types of haircuts do you think you guys do? P: There’s a bunch of em. Everybody’s got something different. J: Your trying to find the guidelines and rules. It’s like, every tree is different. It branches all kind of ways. E: So, you cut everybody different. J: Yeah, everybody’s different. You walk into a barbershop, old fashion barbershop, hasn’t changed since they opened it. It pretty much sets the ground for a barbershop. 17. 10:50 Building J: See this part here is new (indicating windowed store front) but that part in back. That’s 1950. Some old, doesn’t change. People walk in and people say, oh this is a real barbershop. Why do they say that? Because it still has the same atmosphere. Same chairs. You go into a new barbershop and they got new chairs, new everthing. More modernized things, you know. (turns off clippers) Old barbershop hasn’t changed anything.

18. 11:30 Old-style They operate in the same fashion. Same hair cuts they used to have back when. Like yours there, it’s just a regular haircut. Just a regular hair cut. So that would be the difference between barbershops and modern day barbershops. They got hair stylists. It’s different.

19. 11:50 Joe’s tenure, education / Edging with small guard clippers E How long have you worked here? J: I’ve been here about 16 years. E: Where did you learn to cut hair. J: Well, I went to barber college, but my dad taught me how to cut hair (laughs) Yeah. P: They don’t teach you a damn thing. J: They don’t teach you nothing in barber college really. It’s just like anything else. I mean, you get familiar with the business. The tools. Things like that, I mean don’t get me wrong. And then when you get into a barbershop, it’s just like anything else. I mean, man, you’re going to school. You get to doing what you’re going to school for, doing a job, it’ll be different. E: Yeah they won’t send me to barbershops to talk to you guys and have fun.

20. 12:50 Why people like barbershops J: Well, they see something that hadn’t changed since it opened up, and it’s still doing… You know, it’s like making hamburgers, man, where your going to McDonald’s versus going to a place that’s been around 40 years. You wouldn’t call McDonald’s an old fashion hamburger joint, would you? No (turns off clippers) But you would an old diner who’s still making fresh French fries and still drippen out sodas. That’s a good old fashion barbershop. New hamburger store’s gonna be buying frozen patties and things like that. (sweeps the front of his smock) Can’t call yourself an old fashion hamburger joint if you’ve only been around for a couple of years.

21. 14:00 House metaphor / Combs hair into a part, combs out excess hair You know, in other words, time hasn’t changed. Structure’s still… It’s like an old house, you know. Versus a new house. New house isn’t gonna look like an old house. And you wouldn’t decorate it the same. That’s how you identify it. It has years built into it. It’s different because everything is changed

22. 14:48 Modernity, tradition and authenticity E: What kind of stuff do they modernize. Like, what’s different about the tools? J: Nothing’s different about the tools. Tools are still the same. They’ve probably gotten better. It’s just the hair cuts. (points to everyone in the room) See, this is a barbershop hair cut, barbershop hair cut, barbershop hair—see, it’s just short, nothing too fancy, because you don’t want that. Look at a Clint Eastwood movie, there’s a man there and he’s getting shaved and everything. See what I’m saying. It’s where a man got serviced. It’s where men went to get serviced. Now a days girls go there to get serviced, that ‘s not a real barbershop. (cleans his combs in the sink). It’s like a difference between a real Rolex and a fake Rolex.

23. 16:11 Shaves E: You guys do shaves? J: Ah no. We used to. We used to do shaves. And that’s something that only a licensed, master barber can do. We had to stop doing it. E: Why is that? J: It’s the insurance. The liability if you cut somebody. I mean, anybody will sue. Look at what they do to you now when there’s a DUI. I mean everything’s going stricter. And the city’s getting bigger. It takes time for me to shave you. Those old barbers could shave you because they got all the time in the world. I’d have people lining up waiting to get their haircuts. So it get’s really expensive, and you won’t see any barbershops doing it anymore because of the insurance. And you know, we just want to keep it simple. You can’t just start a new business and call it a barbershop. You got to be in business for a while. (sweeps off his smock again) You know? Now you’d call Dan’s Hamburger’s an old fashion hamburger joint. They try to make some of those new hamburger joints look like old fashion places. They’re not. That’s just cosmetic. The structure itself is brand new. See what I’m saying? That’s pretty much it. The haircut is just a regular hair cut. That’s pretty much the answer to your question. That’s the long story short. Look at those barbeque joints. The good ones are old. They been all smoked out and cooked out. If it’s good it stays. And if it’s good and it changes, people stop coming. So it stays the way it is and people like’em because of it. You’ll see vintage in these places, pure vintage. Some of these barbershops try to put vintage in it over night. Vintage has value.

24. 19:38 Evaluation J: How’s that look. Take a look right there. Cleaned it up. E: Yeah, looks really good. J: Cause otherwise I could really take it out, but there wouldn’t be nothing left for anyone else.

25. 19:55 Way of the barber E: So what have you done then? You got me around the sides and cleaned that up a little. You were talking about how you use your fingers to determine how you want to fade it. J: Well see, old terminology was two finger whitewall which gives us an idea of how high it goes. How close it is. White wall, so every thing below it is gonna be cut off. High and tight. Four finger whitewall everything below (demonstrates with his fingers against the side of his head, just above the ear)… It usually gives you a general… It describes length, distance. Ok, so I gave you a two finger whitewall so from here all the way down through the dome. Four finger whitewall, everything high and tight. See it’s real simple, there’s nothing to it. There’s not a whole lot of haircuts. Just a basic, regular haircut. Real simple. Just likes Manny’s used to be real simple and hamburger joints. Hamburger, French fries, coke and shake. Now it’s sad: this, that, that, donkey kong cinnamon twist, dollar menu. The list just fucking goes on and on and on. (sweeps smock again) Back in the old days, there wasn’t a whole lot to choose from.

26. 20:57 Personal style, cutting corners E: You say none of the stuff changes but has your personal style changed? Like have you changed the way you cut hair over the 16 plus years you’ve been doing it? J: No. I still cut hair the good old fashion way. I got nothing against stylists. There’s nothing wrong with it, you know. The techniques are all the same. It’s just how you do something. Are you still doing it the old fashion way, or are you cutting corners and saving time the new way? It’s like making cars, how they don’t make’em nice like they used to be when they spent more time with the car. Now they cut corners, make them cheap, cheaper materials, cheaper metal. They want to save time, make um cheap. They don’t make um like they used to.

27. 22:00 Look of the shop, parting sentiments E: Has this place always looked the same since you worked here? J: Mm-hmm. This place has been here since 1950. So, there’s really not a whole lot to it. It’s pretty simple. Just think of those old fashion hamburger joints.

28. 22:30 Tools, station E: Can I look at what you got set up back here? Like what do you use this sink for? J: You got to have water to wash your hands, rinse your tools, clean your combs and everything. Can’t be cutting hairs without washing combs or anything. Then we got sanitizer, sanitizer stuff. You know, clean up all your area. Clean up between customers. Just like operating rooms, they don’t leave it all dirty. (brushes smock again) Keep clean. E: Are my glasses around? I can’t really see. J: Oh yeah. (retrieves glasses) E: What are the different clippers that you got? J: Oh, these are just old Osters. These are like what they used to do way back a long time ago. They change, the body style’s changed. You know, the old Oster.

29. 23:30 Different tools for different jobs E: Do you use them for different jobs then? J: Yeah. E: What different jobs do you use them for? J: Just different haircuts. Got three tools you just do what you gotta do. E: How are they different though. J: Blade. Blade size, see. Medium blade, real small blade. E: And you have different guards for them up there. J: Yeah, different guards for different lengths. There’s no set rules for it though. I use these three tools how I gotta use them to make your job come out. He’ll do the same thing but he might take a different route. But the end product is still the end product. It’s still the same. It’s like going form here to San Antonio. You can take 35 or you can take this way or the other way. You gonna wind up in the same damn town. You drive the same car, I drive the same car. It depends what road we take but we all wind up in the same place.

30. 24:50 Shears E: What are the shears you’ve got there? I see you have two different kinds. J: Thinning shears and just a regular shears. E: Oh the thinning shears are… J: Just clears out a lot of the bulkiness. It removes bulkiness and body without removing length. It’s pretty simple. I like some of these cosmotologists. They got all these things out here, looks like they’re getting ready to do surgery.

31. 25:30 Payment E: Sure thing… Well what do I owe you? J: It’s 18 sir. E: Alright… Here’s 20. J: And your name? E: My name’s Erik. J: Erik. My name is Joe. That’s Phillip. That’s Pete. E: Nice to meet you all. J: Get some change for you here. (unzips cash pouch for change) E: Oh, you keep that.

32. 25:50 Salutations J: I appreciate that. Thanks a lot. After you see a few barbershops you’ll see the difference. You’ll see what I mean by old fashion. Real vintage and fake vintage. E: Yeah. You guys don’t have to try to look the way you do. That’s how it’s always been. J: Pretty much (laughs) E: Well, thanks a lot. Appreciate it. J: No problem. E: Have a good day. J: We’ll see you, Erik. P: Good day.

Debbie The Good Life Barbershop

1. 00:01 Opening of barbershop Erik: Ok, just to start, how long have you been in business? Debbie: October 19, 2006. So, almost three and a half years now. (to Ryan) Actually, no over there on that shelf. E: And it’s just your son and yourself? D: It is. Actually, we just added our third barber. So, after 3 years we’re growing. And Cheryl just moved from San Diego to join us.

2. 00:30 Starting out, Barber School E: Are you all from Texas? D: We aren’t. We’re originally from Albuquerque, New Mexico. We went to school in Albuquerque. Ryan and I went to Barber school together so we could open a shop. While we were at school we actually planned our barbershop. Everything, the services, the design, the look of the place.

3. 00:50 Plan for shop E: What were you basing it on. Like, what did you use as your influences when you were planning? D: Well, our barber instructor was staunch barber traditionalist. So he really stressed the great things about the barbershop. The tradition, the shaving, the feel. He was a perfectionist. So those were the things that really inspired us from a professional standpoint. The um design of the shop, when we were doing our barbershop. I um I decided I would go to a source that had already done all the research that could possibly be done about what men like. And I opened Aficionado magazine. So, if you pick up an Aficionado magazine, you’re gonna see our place in it. I mean, the colors, the feel. The customer service model.

4. 02:10 Difference between stylist and barbers E: So, you all went to Barber college then? D: That’s right, it’s a separate, completely separate license from a stylist. And unfortunately, there are a lot of barbershops who have the name barber in them, but their not barbers. It’s a whole different training. E: In what ways is it different? How are the methods different? D: Stylist cut hair sopping wet and they can’t tell what it looks like. We cut hair pretty nearly dry so we know what it looks like cutting it, how it’s gonna lay. Uh, we really strive for a precision hair cut. You’ll get a lot of a symmetrical weird chunky things from a stylist. If you want to chunk it up we can, but we’re going to cut on a real precision basis. And, of course, the huge difference is that barbers shave.

5. 03:25 Shaving E: I’ve been to a few barbershops and they don’t shave. D: Probably because they have stylists working in them. E: Oh no, not these places. They given me some reasons too. They say it’s a liability issue. And also it takes a long time to do. D: Unless you really really invest the time to hone the process to where you can do it in a reasonable amount of time. Then it really is a pain in the neck. But I can do a shave in about the same amount of time I do a hair cut. And, a haircut is 22. A shave is 25. I have to play for my blades, which accounts for the extra. And then, it’s basically the same. I also use a really great um… um product. That’s made by hand. There’s the guru in the wet shaving movement and he lives, he’s at 6th and Congress. His name is Charles Roberts. His store is Enchantée'. And his product is hydrolax. And it’s just a grea,t great product that really feeds the skin and makes the shaving a lot easier.

6. 04:40 Shave clients E: Do you have a lot of clients who do the shave? D: I do. I probably have two or three scheduled today. E: Are they regular? D: A lot of them are. A lot of them are gift certificates. A lot of women buy gift certificates for women. They come down for a birthday or Valentines Day, something like that.

7. 05:05 Services, gender of clients E: Ok so you mentioned the shave. What other services do you offer? D: Normally haircuts, also head shave, razor shave. Any kind of hair cut people want. From shoulder length to bald. We do everything in between. That’s pretty much all. Shampoo… Stay pretty focused. I think 1200 – 1500 clients two are women.

8. 05:50 Booked solid, E: So, 1200 – 1500 clients is quite a lot. And it sounds like you’re pretty booked up. D: Yeah. Mine and Ryan’s chairs are booked solid everyday. Cheryl’s won’t take long to book. We do 95% of our work by appointment. Right now we have walks ins because Cheryl’s new. But Cheryl will get to the point where she’s booked solid too. The downtown clientele has just been really wonderful to embrace us. Spread the word. We haven’t advertised since we were three months old. It’s all been word of mouth on the web.

9. 06:30 Advertising E: When you did advertise what did you advertise with? D: We did some radio. Coupons, with uh one. A couple of sports channels which didn’t do well at all. Terrible. One with mix which has a demographic that’s primarily women, but we discovered that every advertising dollar had to be invested towards women, because they were the only one’s who would actually take the time to investigate or to give their guy a coupon. The guys don’t take time to do it. So only the advertising that was in the female realm actually works.

10. 07:45 Client loyalty, gender E: That’s interesting, because a lot of barbershops that I’ve encountered have been in business a long time, and the way that have been doing business hasn’t changed, because the men who frequent them just want the same thing. They don’t want to have to discover anything new. D: That’s the beauty of getting a male client. We have something in the barbershop called the “3 Day Wife Guarantee”. Because once you get a man client, he will stick with you through hell and high water. It’s just like being in the union: you have to work really hard to get fired. But it’s women, who will fire you in heart beat if she doesn’t like something. And so, we have a three day wife guarantee, so that if we do something that doesn’t make her happy, he can come back within three days and get it fixed (laughs). That way we keep her happy. We have to keep her happy.

11. 08:30 Lounge / Social Atmosphere E: You also have a lounge area back in here. Is that used very often? D: Surprisingly enough not frequently enough. We’re just so busy. If we had a shop where you just walked in and waited. Like I said we do about 95% of our work by appointment. So 3 guys walk in 3 guys leave. But we do host some parties down here for our client base. And the kids use it when they come in. We get a few kids who use it. We have a couple guys come down and eat their lunch with us. E: I see you also have refreshments. What sorts of things do you offer there? D: Oh, water, soda, and beer. Whatever you like. You can help yourself. Coffee.

12. 09:50 Hair cut duration and process E: How long do you think you spend on each haircut. D: We schedule 30 minutes for each haircut. And that includes, you know, the consultation, the hair cut, um, the verification, the neck shave, hot towel, and I do shoulder massage. Not everybody does, but I do. And it’s available upon request by anybody. E: Do you do the neck shave with the strait razor? D: We do. Every haircut, unless somebody doesn’t want it, we finish off every hair cut with a strait razor neck shave.

13. 10:43 Station, tools E: Do you mind if I take a look at one of your stations and see what kind of tools you work with? D: Sure… We use Paul Mitchell products. We use a large clippers, barbershop standard, the work horse, classic 76. Um, this one varies but this is an adjustable clipper. That goes from six to one. We use that one for beard and mustache trimming.

14. 11:30 Clipper over comb Uh, we do a lot of clipper over comb, which is another huge difference between a stylist and a barber hair cut. The stylist will use the clipper on you then they pinch with fingers. And you can’t really get close enough with fingers and you can’t blend it that well. So then you get the chunky line, which you may have seen. And so the only way to get that to blend correctly is to use clipper over comb. Because you can get a closer cut that reaches the long hair and the short hair together. And so that’s a huge difference between the barber and stylist.

15. 12:30 More tools: hand massager, compressed air And then we have trimmers. I use an Oster hand massager (straps to hand, turns on, massages my right shoulder briefly. E: Oh. D: So I include that in haircuts. And this is a critical piece as well: compressed air, so people don’t walk out of here with hair on them. E: And so you prefer that to the blow drier? D: Blow drier is weak. And hot. The blow drier, we use that primarily for the flat top, so you can blow it straight up and see what their hair looks like when it’s standing up. That’s primarily what a blow drier is going to be used for at a barbershop, for us any way. We do very very little styling. But if you have to have your hair dried, like if you get a shampoo.

16. 13:30 Hair color E: Do you do color at all? D: We do. We do what’s called uh (retrieves a box from behind one of the mirrors) Paul Mitchell Flash Back. What we do is we completely cover the hair. Add pepper back in for salt and pepper. You can use it for facial hair and uh hair. The better thing is that you can wash it out and you don’t get lines or all that junk. It looks very natural. It takes about 20 minutes to do. It’s only one step, there isn’t any peroxide involved. E: Is the price for hair coloring included in the price for a haircut. D: The price is 45. Yes, that’s for the coloring and the haircut.

17. 14:30 Clipper guards E: I see you have a thinning shears and the regular. D: Yeah, (removes box from cabinet) I have a whole set of clipper guards. Goes all the way from 5/8 of an inch to almost nothing, and it’s, you know, gonna look like a shaved head. And then we have, you know, like a flat top blade. Each one of these can run anywhere from $25 to $60 a piece.

18. 15:28 Shaving razor And then, we use feather blades in our razors. It’s not like the old fashion razor that you have to sharpen anymore. Actually use half of a double edge razor. (removes razor from packaging, bends in two, splits, places into razor handle.) We just used half of that in our razor. This is actually the sharpest razor known to man. It’s feather. They’re made in Japan, unfortunately not here. Absolutely, hands down, the sharpest thing we’ve found. We try to only use the best of the best. Before we were using double blades and they were like breaking off.

19. 16:45 Shaving paste and lather And then, here’s the product. He actually made this shaving cream for me. As I used his regular paste I would give him feedback about what I didn’t like, or it dried up to quickly or it didn’t glide like I like. This and that. And so he actually developed this. It’s called the #1 white. It’s hydrated shaving cream and its actually formulated… and then…

20. 17:17 Shaving process And so, when I do a top shave [face shave], I’ll do a hot towel. And then I’ll do a lather massage and I actually use the old badger brush [seems to be made from real badger hair], soap, then mix up, and I mix up the paste because I actually do a lather massage. And then I do another round of hot towels. If it’s a full face shave I do another round. If it’s a beard shave I just go ahead and shave them right there. And if it’s a full shave I put hot towels on again. I lather again. And then I shave. And then if there’s any rough spots or knots I use activator to make it smooth. And then when I’m done I put a cool towel on—after I make the first pass—I put a cool towel on. And then I use the condition balm. And this is kind of oil based. These are full of all kinds of natural oils and organic essences. And it’s just amazing. And I’ll put this on their face and I’m make a second pass with this finishing balm. Then when it’s smoothed out to just where I want it, which is really really [inaudible]. Then I use I put on some tonic and some conditioner. So it’s a really really clean shave. E: Do you have after shave? D: It’s in there [the tonic]… And we do have some old fashion aftershave (points to plastic bottle containing bright green liquid.) But you have to really really like that burn. Because after I use it I’ll burn under my ring for half a day.

21. 19:15 Hot lather for neck E: I see you have that other shaving cream as well. D: Well, this is traditional old lather, Campbell’s shaving cream. It actually goes in the lather machine with water. We do all of our neck shaves with this, because it’s too much of a hassle mixing the paste every time. We only use that for face shaves. We use this for the neck shaves, and it’s just traditional lather.

22. 20:18 In between neck shaves And we do actually a lot of, we actually have an in between six dollars neck shave. So a lot of our guys will come back every month for a hair cut but they’ll come back after two weeks to get that neck shaved. (walks over to desk in front of door way. On it sit brochures for various downtown businesses and a laminated card that lists all of the shop’s services) And that’s six dollars. E: Where do you schedule those. D: We just stick them in around other people. They only take about ten minutes. Five to ten minutes.

23. 20:50 Services We do, uh, buzz cuts for uh fifteen instead of 22. We do a lot of beard work. Beard design, mustache trimming. Beard maintenance. You know a lot of guys come in, they don’t take care of their beards at all so we do it for them. We haven’t changed our prices in three years since we opened… Um Ryan: Yeah, I was thinking that three years is about time to do our website. D: I updated our website between there babe. (to me) I created my own website. E: Did you? It looks good. You did a good job with it. D: Thanks. Yeah, most barbers don’t even know what the web is.

24. 22:40 Payment E: And you’re able to take credit cards too? D: We do. And everything but Discover. We take American Express, Visa and Master Card. And uh, we actually do a little student discount too. Hair cuts are 22 and we do students for 20. And that’s undergraduate student. Graduate students have to pay the same as everyone else.

25: 23:20 Conclusion of interview E: Well, I guess it’s 10:30. D: It is, and Shawn is my appointment, so (leaves to attend to client)

Appendix B

Process Diagram

No No No

Awesome Yes Greeted Sit down Is taxidermy O ered a Awesome by barber? waiting area present? Yes Beer Yes

Yes

Is there porn? No No No

Enter Is there a Does shop Sit down in chair receptionist take appoin- for hair cut. Tie shop Yes ments Yes neck strip, cape

No Video games? Apply nishing balm “Second pass”

Yes Consultation Converstation? Haircut begins Yes Apply cold towel Tonic & to face condition Fun No

Apply actuator

No Regular No No No Face shave Buzzcut? Flattop? Fancy haircut Lather massage, haircut? Shave face second round

Yes Yes Yes Mix shaving, Apply hot towel paste, lather to face Yes Trim sides & back w/ guardless clipper. Hot towels, No Taking Yes Four nger wide wall second round o the beard? Lather massage Spray hair Wet hair? Trim everything. Clippers, one guard

No Stand hair at top of head on end w/ blow drier Clipper Blow hair away Fade bottom, Yes over comb? Leave hair dry two nger wide

No Trim top w/ guarded clippers or shears

Yes No Thinning shears Thinning? Texturing? Pinch w/ ngers on hair at head’s apex

No Yes

Run dull razor over hair Is haircut Further shaping, symmetrical? enforce the plain No Clean?

Yes

Rinse hair, wash Yes Shampoo? hair o head

Yes Is hair colored? Blow away excess hair

Apply cleanser Use No Use compressed air & rinse blow drier?

Yes Apply moisturizing shampoo & rinse

Apply conditioner, Trim hair on Evaluation of hair cut Hair cut rinse back of neck acceptible?

Yes Rub shoulders with stimulax

Yes

No Body No Salutations Payment Sell products? Message?

Yes

Style product into hair

Appendix C

Workflow Diagram

Cutting Hair Barber Shaving

Washing Hair

Styles with Cleanser

Moisturizing Shampoo Lathers and applies Product Applies to Conditioner

Appendix D

Concept Map

Styles with

Stimulax

Moulding Hair Spray Hair Gel Palm Aid Clay Product Cleanser Massages Moisturizing with Styles Hair Cuts Hair Shampoo with with Conditioner Wets Hair with

Washing Basin Spray Lathers, Shears Clippers Comb Blow Drier Washing Applies Bottle Texturing Hair Trimmer Razor Barber Thinning Electric Shaves Shears Shaver Cutting Hair Applies MIxes with Applies Applies

Razor Shaving Actualizer Chair Chair Paste Hot Towel to Sanitizer Taxidermy Finishing Cleans Waitng Balm with Chair Area Porn Video Lather Cold Towel Sweeps Broom Games Applies with with Tonic Newspaper Compressed Air Chair Cleans hair Badger Magazines Brush or o with Clean Old Fashion TV Shaving Aftershave Up Shop Consultation Verication Plan of Evaluation Changes Barber Poll Summons Haircut of Haircut Arranges Beer O ers

Reception Turns on Hand Mirror To Payment Gives Looks at Wall Mirror Customer Makes with

Appointment Wears Sits in

Hair Cape Barber’s Chair Neck Strip

Appendix E

Semantic Zoom Map

Semantic Zoom +3: Certi cation Semantic Zoom +2: Barber College Semantic Zoom -1: Learning to Shave Semantic Zoom 0: Consultation and Service Semantic Zoom +1: Shaving Implements Semantic Zoom +2: Razor Semantic Zoom +3: Blades

Appendix F

Temporal Zoom Map

Badger to Mix Station to Wives/Girlfriends Video Games Hot Towel Brush Cold Towel Lather to to Radio ads into with Compel Reception Newspaper Shaving Lather Print ads Sports Radio husbands / boyfriends Paste Actuator to become Face Appointment with Magazines Porn Sitting Face to to Shave Finishing Publishes Customer Salutations Website Play Hot Towel Balm Reads Customer Face Makes Barber Mixes Customer Applies Razor Have modest Applies Applies Razor draw on Uses Customer Talking to Applies Uses Becomes Tonic Verication Non-Traditional Obtains Barber Potential Potential Listens to Applies from Customer Barber or After Shave Barber Traditional Client Customer Barber Barber Barber Shop Client Uses Watches Becomes Applies Uses Shears Attract to Cut O ers Customer TV Shavesv or Shaving Presents Walks into Uses Razor to Payment as Icons Barber Pole Cleanser Cream Trimmer Directs Clipper Sign Conditioner Evaluation Consutation Comb (symmetry) Barber to Cut Top of Shop Head Back of Client Referals with Moisturizing Reception Greeting Customer Back of Neck Customer Reception Shampoo Sides of Compressed Head Air Head Fringe Nape Barber Customer

Blows hair o of

Appendix G

Reframing Matrices

Barbering and sundry male grooming services

Environment Regular Environment: Barber Shop

New Environment Primary User Goal Implications and Insights In the Airport Freshening up. A shave and a nice warm towel on your face would be the perfect thing after an all-night flight. Other grooming services should be offered too, like washing hair, hands and feet.

At roadside stops Get a shave and some grooming Truckers are always having to shave and before arriving at your destination. clean up in disgusting gas station bathrooms with an old plastic razor they had in the glove compartment. Roadside stops should be staffed with barbers to help male travelers relax and clean up a little.

In a massage parlor Body rub, hair braiding. Barbering should be combined with other physically intimate services that people buy for themselves. Grooming could be included with the other services that a quasi-prostitutional massage parlor offers.

Casino Look fresh after gambling all Allows men to hide their gambling addiction morning. from others by making them look clean and well put together after a night of gambling.

In the home Grooming services without having Barbers should make house calls to clients to leave home. instead of expecting them to visit a shop. (Many tools for this kind of service don’t exist).

Elsewhere on the body Shave or trim hair from other Men should be encouraged to groom all of regions of the body. the hair on their bodies and not just hair located above the shirt line.

On the commuter train Extending morning grooming People rush in the morning to get to the routine to one’s free time on the train and then sit for an hour reading the train to work. newspaper and drinking coffee. Doing some morning grooming on the train is a more efficient use of time.

At a party Socializing with friends while Talented barbers entertain customers. It getting something done. might be fun to have a barber to work a party crowd. People could watch as he shaves guests and tells jokes.

At the Laundromat Washing/drying clothes, getting Customers of the Laundromat could hair cut. multitask this way and socialize with the guidance of the barber.

At the bar Watch sports, drink beer, get a Bars are always looking for services and haircut. diversions to keep their customers distracted and to distinguish themselves from the crowd. Having a barber on duty would give customers something to do and contribute to the personality and atmosphere of the bar.

Perspective Regular Perspective: New customer

New Perspective Primary User Goal Implications and Insights Wife of customer Physical attraction to husband. Ultimately the person for whom the Doesn’t want to be embarrassed customer is visiting the barber. Shops by husband’s appearance. should have policies guaranteeing the wife’s satisfaction.

Customer’s employer Customer is healthy and maintains Barbershop should adjust schedule to good hygiene, presentable if accommodate people’s work life. This working with clients. Customer is might mean opening early, before morning available in the daytime to work. rush hour, staffing heavy during lunch or being located near to where people work.

Customer’s Customer’s appearance adheres to The layout of the barbershop should be friends the standards of the group, is close so that people sitting in the chairs emblematic of the group’s values. waiting can hear conversation between Can hang out with customer barber and customer. Several chairs comfortably in barbershop. around barber chair so that friends can watch.

Regular client Consistent service. Preferential Pictures of regular clients on the wall, like in treatment. towny bars. Regular clients could have personal hair capes with their names monogrammed onto them.

Line cook/Waiter Keeping hair out of food. Keeping There should be an oil dispensed by barbers beard clean, clean looking. that helps people, especially bearded hipsters who work in restaurants, clean their beards and get all the stuff out of them. Like Purel, but for your beard.

Woman (butch) Haircut that is conservative and Barbers can be kind of judgmental towards unmistakably masculine, yet also unusual people or situations. It would be stylish with some length. Being in good to send ringers into a shop who are proximity to male behavior and kind of freaky to the barber. That way the receiving paternal validation. barber could get used to dealing with people who are different and learn how to relate to them.

Child Wants the experience of sitting for The weirder the store the better, and kids the haircut not to be boring. love elaborate taxidermy displays. Shops Discovery. Irregularity. should make dioramas with their dead animal carcasses. For the kids. Maybe there could be a case with spent cartridges of different types of ammo. Or a case with different fishing lures.

The bald, hairless Skin and scalp treatments. There should be special skin therapies for Moisturizing and protecting the the bald. Barbershops could have an skin from the sun. inventory of hair pieces and invite bald men to try them on.

Senior citizen Companionship, purpose to the Any barbershop that doesn’t have decaf day, familiarity with method and coffee brewing for the seniors to drink style. definitely should. And there should be policies about the way newer barbers treat older clients so that they always feel venerated and respected.

Adolescent Inexpensive. Basic satisfaction of Retro video games both attract young men grooming requirements without and keep the shop looking well-worn. having to expend effort. Help with Pornography has also been proven to acne. attract younger clientele.

Embodiment Regular Embodiment: Action with instruments

New Embodiment Primary User Goal Implications and Insights Video Game Simulate the fun and challenge of Some of the things barbers do would make being a barber great mini-games in larger productions like the Grand Theft Auto series or No More Heroes.

Vacation Relax, have a good time, get What does it feel like to have someone shave some rest, drink, feel alright. you while being kind of lit up? Probably great. Vacation resorts that aim at the male market with golf courses and all you can drink packages ought to have barbers on staff also.

Sexual favor Stimulating erogenous zones The Taiwanese actually use the term “barbershop” euphemistically to refer to brothels. It’s simply where men go to get serviced. If brothels had the degree of care for men’s health no one would have to worry about venereal disease.

Outdoor activity Feel clean. Get clean in the wind Beach resorts should offer grooming services and sun. on the beach.

Race, competition See who’s the best barber There should be a contest or a game show like Top Chef where professional barbers compete to see who’s the best barber. Contestants would be rated on precision of haircut, expediency, and the pleasantness of the experience.

Stage performance Entertainment, culture, intrigue, Barbers are always portrayed in ways that are edification unsettling (Ex: Brutus the Barber Beefcake, Sweeney Todd). There should be more heroic barber characters, like Ice Cube in The Barbershop, who keep the flame of oral culture burning and fight off the evil developer types.

Smart Phone App Preview a look you’ve been The user is able to see what he would look like considering. with different styles and haircuts.

Online tutorial Learning, empathy w/ the client There should be a line of videos available (feels good sometimes to watch online that teaches people how to do DIY someone being shaved or barbering. What better way to get people massaged). interested in barbering than to informally recruit them into the trade.

Hospital procedure Amputate the hair from your It is sometimes forgotten by barber and body. Improved health through customer alike that hair is a part of someone’s hygiene. body. Barbers should approach the challenge of cutting hair in the same way that a doctor approaches routine surgery.

Sculpting Creation of a fine bust. Metaphor used in Herman Melville’s Benito Cereno. Barbers should be aware of the overall shape of the head and their role in forming and manipulating that shape.

Appendix H

Insight Combination Petes 19 Pete’s 13 Pete’s 1, 4 Pete’s 16 “They don’t teach you nothing in barber “ A couple women com in here. I don’t “Jeez, you look 35 years old there.” Pete’s 22 Good Life 10, Pete’s 14 “How many dierent types of haircuts college really. It’s just like anything else. know if they’re the kind you want to “I may look like I’m only 70...” do you think you guys do?” I mean, you get familiar with the business. take home to momma. (laughs) They ... “Look at a Clint Eastwood movie, there’s a man there and he’s getting shaved and “Once you got a male client he will stick “There’s a bunch of ‘em. Everybody’s The tools... And then you get into a barber- got more hair on their legs than I do!” “I’ll be back for you” everything. It’s where a man got serviced.” with you through hell and high water.” got something dierent.” shop.” “No you won’t. Easter’s next week” Some barbers need to be more “Is it?” “Yeah. You can come back before that.” “It’s like walking into a diner. You got those Barber as sculptor. As if shape of the Barber college should be more relevant accepting of some of the people Barbering should be combined with “Well, maybe yeah.” old diners. And you go to those restaurants, hairstyle is hewn out of a solid block. to the practice of barbering. that come into their shops. Exer- other physically intimate services you step back into a restaurant that hasn’t cise toleration. changed in forty damn years. Train newer barbers how to treat older clients with veneration and respect. C J P T Wooten, Bird’s notes / U Loyalty rewards for regular clients. W Quasi-prostitutional massage Wooten, Birds notes Emblems of customer loyalty. Bars sell personalized beer steins Benito Cereno - Herman Melville Etiquette classes / parlor / The Taiwanese “barbershop” Dad’s porn collection is special because Trade ranking: to regular customers. They display Babo shaving Don Cereno: Sensativity training Observation: Leader boards on U a. You’re not supposed to be looking apprentice - journeyman - master Y them behind the bar until customer “Indeed , he sat so pale and rigid Pete’s 22 / C Bird’s Barbershop video games. at it. Pete’s 22 / C All comes in and orders a drink served now that the Negro seemed a Pete’s 13 / T Finding dad’s porn collection b. They’re retro and dierent from what’s Pete’s 1,4 / T Observation: College men Customer loyalty clubs in it. Nubian sculptor nishing o a Sexual favors administered through on the internet. Pete’s 19 / W Brothel w/ hygene standards Observation: Consultation gathering for porn viewings. white statue head.” Pg. 76 Send decoy customers into shop, instruments, the device acting as a Encourage new barbers to adopt traditional of a barbershop people speci cally chosen to make pretext for intimate contact between A barbershop could screen rare, dicult to A lot of barber training takes place in style and use antique equipment. This will There should be a way to visualize Porn and video games are a real Good Life10, Pete’s 14 / J, Y Petes 16 / P, J barbers feel uncomformable. Make barber and customer and making the nd VHS pornography to attract young men the class room. A quarter of instruction give them a n appreciation for the past and yourself with a particular look or draw for young men. sure the decoys freaks befriend the exchange somewhat more accetable. and to creat a distinct personality for itself. Good Life 10, Pete’s 14 / Y Personalised hair cape for regular is conducted through lecture and the of elder generations. Their dated style will haircut. Photograph silhouette of customers barber. This way, the barber will Devices clients who buy into a loyalty club. remainder is workshop time. also make them more approachable to seniors V Database with photos and after haircut. Project them against learn to fool more at ease around - Stimulax N Cape would have customer’s name Barbers claim to learn more on the job. information about clients’ a wall in the back of the shop using unfamiliar types of people. - Hot towel 90’s arcade games monogrammed on to it. Barbershop Students should have practicum. They previous haircuts a slide projector. - Various lotions and balms Smartphone apps would store cape for when client would practice in a shop under the supervision of a master barber. All / N Wooten, Brids notes / V comes in for his haircut Wooten, Birds notes / N A program that automatically Early 80’s arcade games have a certain Barbershop video game alters photograph of the customer goldn age appeal that can be exploited for iphone interface by places going for a retro feel, but we Good Life 22 to protray him with dierent hair styles or facial hair. all know the best arcade games came “We actually have an in-between six dollar from the early to mid 90’s. Barbershops Pete’s 3 neck shave. So a lot of our guys will come should consider acquiring the following back every month for a haircut, but they’ll games: “Remember that one customer came in. He Brids 21, Good Life 8 come back after two weeks to get that - X-men said uh, Oscar was standing there, he said, Birds 12 neck shaved.” Good Life 22 / E - The Simpsons Arcade Game Good Life 11, Birds 15 ‘What’s your name?’ He said , ‘Meyers’. I “So, how do you politely tell a client that - Tekken 2 pointed, ‘Hey, Oscar!’ Oscar Meyer. That you don’t want them to be your client?” “Here they don’t really push products, which is If it were fashionable for men to groom Manicure that makes man’s - Lethal Enforcers guy just looked at us, man.” “Water, soda and beer. Whatever you want. “I recommend them to someone else.” kind of nice because a lot of people don’t like to hair located at other regions of the body, hand rougher, and more - Cruisin’ USA be pushed. I do educate them on certain products... You can help yourself. barbers would have more services to sell. calloused - Killer Instinct Good barbers tell bad jokes and are “Mine and Ryan’s chairs are booked solid Like for instance, guys: there are not a lot of product Pete’s 2 / G - Mortal Combat II ”It’s so much more laid back for them. You entertaining. There should be a way everyday. Cheryl’s won’t take long to book... users, you know, but they tend to want to nd out E to hire barbers out for parties. They Right now we have walk-ins because Cheryl what can be used on their hair.” Good Life 25 - Street Fighter II special edition know? You get oered a beer. There’s never, Revive tradition of barbershop if the line gets long you can have a beer. could entertain guests. is new. But Cheryl will get to the point Bikini waxing as performance venue. where she’s booked solid too.” Educate rather than sell. “We do a lot of beard work. Bear design, M mustache trimming. Beard maintenance. What if beer and refreshments was the G Always have extra barbers on hand R Good Life 22 / E You know, a lot of guys come in, they don’t Cat’s tongue main focus of the barbershop. There take care of their beards at all, so we do it could be a barbershop bar. You could Hiring a stripper for a bachelor Waiter / Diner relationship Possible other services: for them.” Good Life 23 / K get a hair cut while tipsy. party. Or, a birthday clown S - Eyebrow trimming - Back shaving There should be more products for Birds 12 / R Beard brush- Thick brush L Group of guys working on a car. Only Birds 12 / R - Chest trimming beards that make beard maintenance Pete’s 3 / G one of them is doing work. The rest laced with disinfectant Barbershop could do more to - Nose and ears easier. cleanser. Run through beard Beauty Bar concept: stand around drinking. Barbering practice as a kind of Rent out a barbershop for an evening gentlemanly exchange of favors sell specialized grooming products. any time to clean and to Bar that looks like a retro salon Birds 21, Good Life 8 / S K as a party venue. The shop’s barbers rather than a business transaction. remove debris. would be on hand to give people Barbers needn’t actively sell such Good life 23 / K, M Let the more gregarious barbers go idle Purel. Alcohol-based cleanser and Good Life 11, Birds 15 / L hot towel treatment, scalp massages items but just educate customers Good Life 11, Birds 15 / L disinfectant. Evaporates quickly and shoulder massages. Shaving and once in a while. Encourage them to sit about their existance and use. down in their chair and chat with people and does not need to be rinsed from Barbershop themed chain License Barbershop to serve liquor. haircuts could be bought for extra. Non-rinse cleanser for hair in the shop. Good Life notes, Pete’s 19 hands with water. restaurants. Happy hour Maintain barbershop aesthetic. Provide Barbers would be entertaining and on head. Comes as a wet nap. specials. both tavern and barber services. Imp- tell barbershop jokes. Observation: Feels nice to watch someone Good Life 23 / K lement strict punishment for barbers else getting haircut, shave or massage. caught drinking on the job. Wootens notes Portable bottle, spray or gel. “Well, I went to barber college, but my dad Customer applies to beard to Observation: there is clear seperation taught me how to cut hair.” cleanse and relax kinks out between barbers and customers. of hair. No rinse required. When I entered the shop, I was neither Barber tutorial. Tutorials for people Alcohol-based substance greeted nor even acknowledged. to teach themselves to shave, clean Birds 4 evaporates quickly without and cut hair. leaving residue. Floor plan of the barbershop “But we don’t ever get complaints should be condensed, so people Wooten notes / I Z on the shampoos. They tend to O Good Life 11 like it. It’s refreshing, it’s light, waiting can engage with barber and sitting customer. Placing two waiting chairs Training videos you know?” H DIY movement “We have a couple guys come down and Goodlife 10 beside barber chair so friends eat their lunch with us” Good Life notes, Pete’s 19 / Z If customers like it, why don’t can watch hair cut participate Good life notes, Pete’s 19 “We have a 3 day wife guarantee, so Quaker meeting house barbers always do scalp massages Q in conversation. Barbering services should be oered that if we do something that doesn’t I People are more apt to choose Barbershops make her happy, he can come back Online tutorials published to over female-oriented salons once they at times and in places that coincide Wootens notes / H youtube. Demonstrates how within 3 days and get it xed. That Bugs bunny rubbing Elmer Floor plan behind a understand the dierence and the unique Birds 2 with other activities in clients lives’. shave and cut hair like a barber. way we keep her happy. We have to Fudd’s scalp in “The Barber bowl lane. tradition of barbering. 3 levels of bleachers, keep her happy.” of Seville” and later making a best way to win new customers Councils representing barbers’ interests in “I prefer to do it [washing hair] after, wrapping around fruit salad on his head. is to recruit people into the dierent states shoud produce promotional only because it’s [the outcome of the F Barbers should make house calls barber chairs trade informally. hair cut] is cleaner, it’s fresher. The videos introducing the tradition to the public. to clients in their homes. Birds 4 / Q Birds 2 / A cut is done... People tend to go places House of Mirth, Edith Wharton: Videos could be created from old barber Good Life 11 / B D after leave here” “It seemed wonderful to him that college training tapes as found footage. Even if customers don’t get their Bathroom attendants that any one should perform with such Barbershop incorporated Landscaping service / hair washed, barbers should still assist in grooming tasks. Male grooming services in places careless ease the dicult task of in the workplace. Lawn maintenance oer a scalp massage as part of where people are traveling. making tea in public in a lurching Massage the haircut. Barber rubs lightly- train. He would have never dared table scented cologns into hair and to order it himself, lest he should B Good Life 10 / D Good Life 10 / D scalp. A attract the notice of his fellow pass- Pete’s, Wootens notes engers; but, secure in the shelter of Rapey trucker showers stalls Shoe shine stands Fishing tackle A whole line of portable barber’s Barbers chair that folds her conspicuousness, he sipped the at Flying J gas stations and box implements could be sold to barbers into a suitcase. Observation: Child sits and wait for his inky draught with a delicious sense truck stops. Good Life 10 / D who make house calls rather than father after getting his hair cut. of exhileration” Pg. 28 working out of a shop. Like country Birds 2 / B, F doctors. Observation: Signed Colt McCoy jersey, Birds 2 / A Good Life 11 / F Specialized carrying case framed and displayed on the wall. X Barber services in airport term- for barbers’ tools Riders of commuter trains normally Barber shops in truck stops. inals for business travelers who Barbershops need to have interesting groom before leaving the house and Cordless drill Miniature trains / Model towns For truckers who want to clean want to appear fresh and clean things on the wall that cause one rush to get to the train. If barber serv- up w/o having to undressing, after getting o the plane. to fantasize and daydream. or taking a shower. Services would include: ices were oered on commuter trains, Good Life 10 / D Pete’s, Wooten notes / X Services would include: - Shave and hot towel passengers could have extra time in - Shave and hot towel - Hair styling and light trimming the morning and see to their grooming Rechargable Clippers Position taxidermied animals in - Hair washing - Massage while riding the train to work. scenes and dioramas. Enhance - Washinig feet, hands and - Cleanse face and hands presentation with model land- face - Cologne and aroma therapy scape and antique toys. - Deoderizer on clothes and shoes