new dates Sep 30th - Oct 1st

birmingham jefferson convention center • birmingham, alabama

hair • nails •dayspa •business

Photo: Biomaris USA

Photo: OPI Products, Inc.

Photo: PRAVANA

Photo: Clean + Easy

Photo: Grund Photo: RUSK

show preview artistry & education at its best!

Photo: GiGi look & learn featuring Beth Minardi Celebrity Haircolor HIGHLIGHTS Authority Revisit your favorites and check out our new education

Join Beth as she shares her Cutting Edge Stage magic in the classroom! Sophisticated looks for Fall/Winter from trendsetting guest artists east ballroom A • Sunday • 12:30 - 1:30p Hair Extensions see page 31 for details Reinvent your clients image while achieving a natural look Additional registration required Global Texture hands-on Increase and improve your ability to serve a multicultural market workshops presented by Barbershop Highlights Razor and clipper techniques to keep male clients coming back

Nail Education Discover the newest advancements in nail design and care

Dayspa & Esthetics Skin solutions taught by skincare industry experts a r ti Exhibit Floor st ry • Hands-On Educational Series Don’t miss the latest Fall/Winter trends, products & • One-On-One Demonstrations e and show only specials du • Latest Fashions and Trends ca tion see page 31 for details continuing education at its best! Additional registration required For a list of states with continuing education hours, refer to page 34 or call 800-335-7469

New Show Dates Show Registration Coupon Savings! Sep 30th • Oct 1st Enjoy a unique shopping experience Register in advance and save up to $20! at premiere BIRMINGHAM 2007. Show Hours Take advantage of this great buying Sunday • 9a - 6p On or Before August 25th opportunity and enjoy the savings Monday • 9a - 4p Professional Two-Day Ticket Special $40 featured on pages 32-33. Student Two-Day Ticket Special $30 Show Location Hotel & Travel Birmingham Jefferson After August 25th Get the lowest rates at official show Convention Center Professional Two-Day Advance Ticket $50 hotels! Student Two-Day Advance Ticket $40 2100 Richard Arrington Jr. Blvd. North • Visit www.premiereshows.com, Birmingham, AL 35203 click on Hotel & Travel Day-of-Show • Call Travel Planners at Professional Two-Day $60 800-237-5655 or 212-532-1660 Monday Specials! Student Two-Day $50 A free gift will be given to the first 2,000 attendees including product For show registration visit selected stores, See page 36 for details. discounts and specials! FREE trip to distributors, www.premiereshows.com, call Orlando winner will be announced 800-335-7469 or use the registration form Monday! on page 35. TABLE OF CONTENTS

EDUCATION Barbershop Highlights...... 22 Business Forum...... 28-29 Dayspa & Esthetics...... 26-27 Extensions & Weaves...... 18-19 Global Texture...... 20-21 Hair Education...... 6-17 Nail Education...... 23-25 The Cutting Edge Stage...... 4-5

WORKSHOPS Hands-On...... 31 Look & Learn...... 31

PARTICIPATING COMPANIES...... 30

GENERAL INFORMATION Birmingham City Information...... 19 Coupon Specials...... 32-33

p Directions & Parking...... 36 h o to Registration Form...... 35 : O a P r I, Show Policies & Procedures...... 34 ti In st c. ry Ticket Outlets...... 34 & ed Trip Giveaway Information...... 29 uc atio n at its best! HOTEL & TRAVEL INFORMATION...... 36

SPECIAL EVENTS Beauty Industry Professionals Only Simply Pink Dance Party...... 30 A professional license number or Student ID WILL BE REQUIRED to register. All attendees may be asked to present a photo I.D. along with one of the following credentials:

• Salon or Spa business license denoting Salon ownership party in • Cosmetology License • Sally’s Professional Card (red) • Distributor Store Card • Cosmetology School business or state license with us and • Cosmetology school ID card support a great cause! For additional credentials not listed above, please contact Premiere Show Group at 800-335-7469. see page 30 NOTE: NO children will be permitted on the show for details floors or any of the educational components. marvin young david steiner jeffrey altenburg presented by Farouk Systems presented by Scruples presented by Tressa

CHI World As a member of Scruples Design Team for 13 years, Join the legendary Jeff Altenburg in this live performance Join the Farouk Systems’ Masters of the Art Design David’s new innovative techniques bring creative ideas as he captivates you with his unique blend of side- Teams as they present the amazing, new advanced to the forefront. Open yourself to a world of education splitting humor and outrageously innovative cutting technology of CHI Ionic Permanent Shine Color. and fun as he energizes your creative senses and techniques. He will motivate you to extraordinary new Experience the bold, inventive approach to coloring. makes you feel good about being a professional levels of creativity and inspiration! • Look and learn all about the amazing world of CHI cosmetologist. • Experience the new “CHI Ionic Permanent Shine Expect the unexpected! Ignite your laughter! Feed your Hair Color” combined with other CHI products and the cutting edge stage passion! Build your future! accessories north exhibit hall • 1st floor Sunday & Monday • 11 • 11:50a Also, look for Jeffrey on TV Guide Channel’s “Hollywood Look-a-Like”, where he gives a normal person the opportunity to look like a Hollywood star. the cutting edge stage Don’t miss this high powered performance from Tressa’s north exhibit hall • 1st floor visionary International Artistic Team demonstrating the Sunday • 2 • 2:50p latest cutting, coloring and perming techniques. Learn Monday • 12 - 12:50p how to create everyday salon styles with the latest and greatest designs!

Tressa guest artists are creative with fresh, exciting cut and color techniques that help meet the increasing needs of their clients. At Tressa, we believe salon professionals are intelligent and customer driven people, who need only innovative tools to add to their already successful businesses to take them to the next level.

Come join us for an education packed program designed with the salon professional in mind!

the cutting edge stage north exhibit hall • 1st floor Sunday & Monday • 10 • 10:50a

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 Cutting Edge Presentations that are: • Inspiring and motivating • Guaranteed to revive your creativity • FREE with your show ticket admission tom dispenza bia artistic team martin parsons presented by Chromastics presented by BIA International

Color for the 21st Century Celebration Collection Cutting Design Techniques Tom will show you simple, yet elegant ways to please your The award winning BIA artistic team Watch Martin demonstrate his simple, yet effective every client. Join Tom as he shares his latest techniques Andre Edward and Maurice Burnett, and cutting and design system that revolves around his on the evolution of hair color, including formulas and featured industry stylists, will showcase “Balance Point Design System” which guarantees: techniques for: the 2007 Celebration Cut Collection. • Accuracy • Reds Increase your profits by simplifying your • Speed • Blondes cutting approach and saving time. Learn the Schism • Versatility • Brunettes Cutting System to create seamless layering in just five or • Adaptability • Highlighting patterns six steps. Learn when and why to texturize. Release your • The precision of design that we seek for each of artistic potential! our clients From the darkest of brown to salt and pepper, no hair color will be left out of this intense color experience • BIA’s new Celebration Collection Learn the latest trends and shapes for various lengths including previously treated hair and corrective situations. • Create your foundation of hair and how they will make you more profitable in • Fine-tune your cut the salon. • Customize to the client the cutting edge stage • Easy yet sophisticated seamless layering north exhibit hall • 1st floor Sunday & Monday • 1 • 1:50p The electrifying BIA Artistic Duo in a must see the cutting edge stage presentation! north exhibit hall • 1st floor Sunday ONLY • 12 • 12:50p DYNAMIC. GLOBAL. VISIONARY. BIA / THE POLY-TEXTURAL SOCIETY

the cutting edge stage north exhibit hall • 1st floor Sunday • 3 • 3:50p Monday • 2 • 2:50p

 hair education matrix l’oréal professionnel presented by Royal Beauty Supply presented by Gulf States Beauty Supply

Founded in 1980 by a husband and wife hairdressing team, MATRIX provides hairdressers with a comprehensive range of products that will help them grow their businesses and IT ALL BEGAN WITH THE HAIRDRESSER. provide the means to take full advantage of their talent and creativity. IT ALWAYS WILL. Now, 25 years later, their original ideas still stand strong and MATRIX is committed to Since our creation, we have been committed to providing salon professionals with only the development of the salon professional and offers a wide range of hair care, color and the best in art, technique and technology. Each day, we strive to provide new develop- texturizing products including: Biolage, Color.smart, Sleek.look, Curl.life, Amplify, Trix, ment opportunities for US hairstylists through superior products, innovative marketing and ColorSync, Logics, SoColor, Vavoom and Opti.smooth. access to a worldwide network of leading hairdressers. L’Oréal Professionnel helps the hairdresser achieve in their dreams, excel in their art and succeed in their business. Matrix inspires all salon professionals to transform a passion for beauty into personal success. exhibit floor Sun • 9a - 6p exhibit floor Mon • 9a - 4p Sun • 9a - 6p Mon • 9a - 4p

redken 5th avenue nyc presented by Gulf States Beauty Supply

Science. Fashion. Inspiration. Redken balances its solid past of science with inspiration from the industry’s best educa- tors and a street sense of fashion that keeps Redken on the cutting edge.

Today, Redken is a global leader in professional haircare products and services and their commitment is to formulate scientifically superior products for the global salon commu- nity. As they forge ahead in the millennium, their awareness of fashion, street trends and modern hair needs will only enhance their scientific strength.

exhibit floor Sun • 9a - 6p Mon • 9a - 4p

 Artistry & Education At It’s Best! todays most influentinal trend-setting artists in-demand sophisticated looks for 2007 FREE with your show ticket admission! tigi farouk systems presented by Gulf States Beauty Supply Featuring Tommy Tusa, Marco Passaniti & Marvin Young TIGI strives to exceed expectations and make a statement while doing it! We provide prod- CHI ucts for lifestyles. Whether you are a rockstar, a glamour queen, or sleek and sophisticated, Using the hair as your canvas, CHI Color as your pallet and techniques TIGI has the right product to fit your personality and life. such as brushstrokes, color washing and painting, transform yourself into a modern-day hair artist. At TIGI, we work with designers and hairdressers worldwide to ensure that the latest styles and products are in salons - and salons only. TIGI isn’t just about hair: From body products Let CHI Tools be your guide to learning new and exciting three to cosmetics and accessories for professional stylists and consumers, we do it all! dimensional techniques in cutting that will liberate the hair’s own natural We aren’t just a product, we are a way of life! texture and complete your masterpiece.

BioSilk Combine the power of heat and the luxury of Silk with exceptional styling and artistic exhibit floor qualities. BioSilk offers prescriptive solutions for all hair types. Sun • 9a - 6p Mon • 9a - 4p Let BioSilk Liquid Color and Tools mold your creative artistic side as well as give your clients manageable, easy-to-wear hair.

Liberate the artist inside.

exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

rusk presented by Gulf States Beauty Supply Featuring Jim Roberts & the Creative Team

Elevate Your Creativity and Skill with RUSK! We invite you to share the education that has inspired thousands to realize their creativity, technical and financial potential. RUSK defines the very best our industry has to offer; we set the standard for modern hair design.

RUSK’s proven cutting method… Experience the legendary RUSK cutting system. See the techniques and methods that add artistry, flair and animation to hair design.

The latest hair products and tools… Watch the world-renown RUSK Design Force Team and see the newest, most technically advanced design products and styling tools. See them work with many RUSK “originals” that are still setting performance standards. You’ll be amazed at the skills being shared with you.

Imagine the possibilities…with RUSK! east ballroom B Sun & Mon • 9:30 - 10:45a • 11:15a - 12:30p • 1 - 2:15p Sun ONLY • 2:45 - 4p  hair education wella professionals sebastian professional Featuring Jeff Martin Featuring Joi Rooks

Embark on a journey of global artistry with Wella Professionals as they present the For over 30 years, Sebastian has redefined the concept of Visionary Styling taking cutting mega-trends of Wella Trend Vision ‘07. Utilizing Wella’s new Colors of the World and styling to the edge. Please join Joi Rooks as she demonstrates the current looks of techniques, Jeff Martin will showcase the talent that has made him one of the industry’s Sebastian’s exciting re-invention of salon haircutting; Salon Wear. top platform artists. Watch Joi’s enthusiasm and gusto as she reflects the Sebastian image on stage. As a Having worked with Christopher and Sonya Dove, Jeff currently serves as the successful salon owner in Atlanta, Georgia, Joi has received many awards and certificates Educational Director/Creative Director for three salons and four beauty schools in Fort from In Salon Education, IZone and NY studio seminars. Worth, Texas. Jeff works numerous hours in the salon and spends half of his weekends working with Wella Professionals, which he finds keeps him motivated. exhibit floor education Sun • 9a - 6p Mon • 9a - 4p exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

graham webb Featuring Keith Schrecengost

Graham Webb’s 2007 collection, London Calling was developed with the stylist behind the chair in mind. The looks are striking and contemporary but more importantly adaptable for the salon. Please join Keith Schrecengost for his interpretation of the Garden of Good and Evil.

Creativity, desire and passion are what Keith brings to the art of hair. With over a decade as an education specialist, Keith has worked with professionals from all over the world to increase both his knowledge and the knowledge of others.

exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

 Artistry & Education At It’s Best! todays most influentinal trend-setting artists in-demand sophisticated looks for 2007 FREE with your show ticket admission! sally beauty supply goldwell presented by Gulf South Salon Services

Receive a “Think Savings, Think Sally” Mystery Discount Card with every purchase at the Goldwell is world renowned for its commitment to providing unsurpassed, consistent Sally Beauty Supply Pavilion. quality product and education. We have designed our education to give you the most up-to-date techniques in hairdressing and design. With Goldwell, you’ll discover how While Supplies Last. fashion trends can translate into your everyday business. We will inspire you to new ways of expressing your talents and maximizing your creative potential.

Whatever you need, you’ll find it with Goldwell.

exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

For Premiere Birmingham tickets and info, call 800-335-7469  hair education it&ly hairfashion kms california presented by Gulf South Salon Services presented by Gulf South Salon Services Featuring Gary Tenore

Visit the IT&LY Hairfashion booth to enjoy the total IT&LY Brand experience. Come experience Fusion with KMS California because the union of differences creates From the famed Colorly Advanced Formula system to the Purity Design styling beauty. project, see for yourself why “Made in IT&LY” is the most valued claim in the world of professional beauty. Discover KMS California for your professional use, featuring cutting, styling, cleansing massage and retail sales. To keep you on top of your game, KMS California has designed education that focuses on cutting and styling; the two bread-and-butter salon services. Our goal is to help you become the ultimate business professional who will inspire, motivate and create the best looks possible for your clients. You will master cutting and exhibit floor education style fusion with help from our Style Trainers and Artistic Team Members. Sun • 9a - 6p Mon • 9a - 4p

exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

10 Artistry & Education At It’s Best! todays most influentinal trend-setting artists in-demand sophisticated looks for 2007 FREE with your show ticket admission! martin parsons scruples Featuring Martin Parsons presented by Gulf States Beauty Supply Featuring David Steiner & Nicole Tennant

Long Hair Design Techniques Portals Join one of the industry’s most respected and admired educators, Martin Parsons, as he Step through the doorway, open the windows and enter the gateway presents: to your escape…What do you dream about? Where are you going? Are you in that place where you want to be? Learn highlight, lowlight, cut • Step-by-step demonstrations that will enable you to return to the salon and create and color techniques that will inspire you to take hair from traditional art to magnificent looks in mere minutes creative craftsmanship. • Simple, fast and sophisticated looks As you pass through the Portals, Scruples invites you to experience the [classic : contem- porary] [stylish : energetic] and [trendsetting : progressive] view of life and hairstyle. • Pearl Prescriptives • O2 Originals east ballroom A Sun • 9:30 - 11a • 2 - 3:30p • Urban Potions Mon • 9:30 - 11a • 12:30 - 2p Are you there yet? exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

For Premiere Birmingham tickets and info, call 800-335-7469 11 hair education white sands tressa Featuring Fernando Salas, Cecilia Villegas Featuring Jeffrey Altenburg & Patricia Salas Design Freedom – KIS Methods Changing the Way We Style Hair Forever Sassy, fun, sexy and sophisticated; experience KIS Hair Care System for the first time Having represented the U.S.A in the World Hairdressing Championships in London, join Fer- on-stage. Watch Jeff Altenburg of TV Guide Channel’s “Look-a-Like” program and: nando, creator of the White Sands hair care line, Cecilia, International Educational Director • Discover innovative and creative approaches with KIS Cut and Color Method’s and Patricia, International Creative Director for fashion, makeup and hair, as they: technology • Bring a new tool to the industry—Razor Scissor • Learn the skills to balance any shape or form, whatever your client’s emotion • Teach new up-dos and dry styling techniques • Introduce the Picasso code: a no guesswork system of hair cutting It’s not about the latest trend; it’s all about what’s SMART and right for each client. • Convert the inexperienced to the most creative with techniques to rejuvenate your creative skills exhibit floor education • Create texture techniques: deliberate effects such as releasing or creating volume, Sun • 9a - 6p removing support and creating broken lines while keeping length Mon • 9a - 4p • Promote ideas to grow your clientele

Innovation by Design: Introducing the White Sands hair care line east room O Sun & Mon • 11:30a - 1p Sun ONLY • 3 - 4:30p

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12 Artistry & Education At It’s Best! todays most influentinal trend-setting artists in-demand sophisticated looks for 2007 FREE with your show ticket admission! voilà abba presented by The Professional Systems Group, A Division of Colomer USA presented by The Professional Systems Group, A Division of Colomer USA Featuring Joy Logan Roberts Featuring Rolando Torres

As a member of the VOILÀ Hair Colorist Team since 2003, Joy has trained with several top As a trendsetter and leader in the Miami market for 21 years, Rolando has trained with industry leaders, Q.esse/Italy, Pivot Point, Robert Cromeans, Yosh Toya and Martin Parsons. Q.esse Int’l Team in Italy. Along with being a precision hair cutter on the ABBA Artistic Her salon has been featured in published editorials such as Inspire, Celebrity Hair Galleries Team, Roly is also a Hair Color Educator for Colomer U.S.A. and Style Magazines. Join Rolando as he brings his hard work and passion to the brand and the salon com- Join Joy as she reaches out to her audience with inventive color techniques and cuts to munity. learn: • VOILÀ coloring techniques to emphasize and complement the cuts • See new ABBA cuts inspired by the art of Andy Goldsworthy • A unique Italian style of coloring • Interact with ABBA stylists as they show the collection • About special show deals on VOILÀ Color • Take advantage of special show deals on ABBA products

exhibit floor education exhibit floor education Sun • 9a - 6p Sun • 9a - 6p Mon • 9a - 4p Mon • 9a - 4p

For Premiere Birmingham tickets and info, call 800-335-7469 13 hair education pravana sexy hair® Featuring Vadere Grigsby presented by Gulf States Beauty Supply

Pravana’s Learning Lounge Sexy Hair® is an extended family committed to enhancing human potential by cre- Join Vadere Grigsby as she: ating fun, fashion oriented professional beauty care products that provoke emotion • Presents a moving and informative presentation incorporating video imagery and live and learning systems that inspire thought, artistry, personal and business success. models • Shows you how to work with your clients’ special needs to achieve the perfect look, step-by-step exhibit floor education • Presents the entire Pravana range with special emphasis on hair color formulation, Sun • 9a - 6p application and correction using Pravana’s ChroamSilk Hair Colors Mon • 9a - 4p This is a session that you do not want to miss!

exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

14 For Premiere Birmingham tickets and info, call 800-335-7469 Artistry & Education At It’s Best! todays most influentinal trend-setting artists in-demand sophisticated looks for 2007 FREE with your show ticket admission!

gary gerard’s international . grund advanced haircutting seminars presented by The Salon Center Featuring Gary Gerard and Team Featuring DJ Moran, Grund Int’l Artistic Director DJ Moran is a Canadian Journeyman Master Stylist, owner of a nationally acclaimed cos- Savage Collection metology college, Head Coach at Visions Salon and Spa and an international award winning Gary’s 2007 collection is glamorous and avant-garde. Classic hair, clashing texture with stylist. DJ and the Vision’s Salon Team were recently finalists in the Canadian Makeover curl—from the doorway to the runway! Gary’s trend vision will start your journey in the Competition. future of creative design cutting. • Inspire your own natural creativity From traditionally classic to ahead of the trends! As a master of the Grund Cutting System • Raise your standards and introduce free-style cutting techniques and Grund Five Keys to Success, DJ will educate, motivate, excite and entertain you. You • Discover the culture, system and training techniques to propel your haircutting skills will learn subtle classic updates for your traditional clients and then be excited with the latest trend in cutting, finishing and chemicals! Renew your commitment to excellence in your haircutting skills and make plans to see Gary Gerard! Learn and laugh with DJ Moran; a master of ‘edutainment’! east room N Sun • 9:30 - 11a • 1 - 2:30p Mon • 12:45 - 2:15p

exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

stylist • Gary Gerard photographer • Tod Thompson make up artist • Anita Buhl chromastics karg® Featuring Tom Dispenza Featuring Mike Karg The KARG® DryHairCut- Color for the 21st Century Because You Don’t Wear Your Hair Wet ® Tom will show you simple elegant ways to please your every client. Join Tom as he shares The KARG Dry Hair Cutting philosophy is a pure and realistic approach to how hair is ® his latest techniques on the evolution of hair color, including formulas and techniques for: worn today. For serious stylists, KARG will demonstrate step-by-step how to achieve natural, ready-to-wear styles that will win you clients for life. • Reds east room O • Blondes Come see this incredibly practical, salon adaptable cutting technique and the brilliant Sun & Mon • 9:30 - 11a ® • Brunettes KARG Shears: K-8, K-14, K-30, K-Reg, and K-Long; as well as the KARG Razor K-360 that • Highlighting patterns can be used with the unique 6 and 10 tooth texture blades.

From the darkest of brown to salt and pepper, no hair color will be left out of this intense The KARG Experience: It’s not just about hairstyling; it’s about a new way of life! color experience including previously treated hair and corrective situations. east room N Sun • 11:30a - 12:30p Mon • 11:15a - 12:15p

chromastics the evolution of hair color 15 hair education

esbi international bonika shears artistic team Featuring Casey Young and Bonnie Megowan

Cut a Signature Style with Client Specific Sectioning All the Rage with Colors Create a personalized cut tailored to your client’s head by using the right tools and Have you lost your creative vision for color? Lack excitement with techniques? Feel like techniques. Join Bonnie as she uncovers the myths and mysteries of tool selection and you’re at the end of your tube with ideas? Casey as she focuses on the innovative technique of sectioning and cutting according to the head’s contours. Be inspired to change the way you look at color and join the ESBI Int’l Artistic Team as they • Discover how to locate the panels on the head and custom design a cut and style based teach you color techniques that are endless. Let color become your passion! on “client specific sectioning” east room E • Learn the basics of panel cutting using curved shears and other cutting tools Sun • 1 - 2:15p • Find out how and why the style and length of your shears can conflict with your cutting style, speed and desired outcome

east room O Collaboration of Trends Sun & Mon • 1:30 - 2:30p • Discover why branding yourself with a philosophy is important and how it adds value to customers • Learn trends of today with condensed cutting and dry detailing techniques • Learn up styling techniques that will show you how and where to begin to create an image • Discover the blueprints to techniques that will push your creativity to the edge east room E Mon • 2:30 - 3:45p saint charles. international fhi h.e.a.t. Featuring Greg Saint Charles, Celebrity Stylist, Featuring Les Haverty, Artistic Director CEO & Founder & the FHI H.E.A.T. Team Power Point Cutting H.E.A.T. stands for Hair Education and Advanced Training. Les’ mission to create hair Are You Getting the Point? tools that revolutionize the beauty industry in performance, technology and style are the An industry educator for 22 years, Greg Saint Charles’ unique and constant ability to cre- driving force behind the success of FHI H.E.A.T. as a leader in high-esthetic, high-tech ate haircutting techniques will lead you to a new, refreshing approach and direction. hair tools. • Optimize your salon’s retail profits by offering client’s exclusive products designed for both hair and skin Join Les and the FHI H.E.A.T. Team as they present the latest runway finish styling • Maximize service dollars by learning signature techniques that are unique, creative trends from around the world utilizing: and exciting • See why Power Point Cutting is a complete way of haircutting that utilizes gravity and • The latest technology in hair styling tools and the most creative styling techniques natural growth patterns • Retail Sales 101 for stylists based on tactics used by leaders of all industries • Details about their global travels

east room A&B exhibit floor education Sun • 11:15a - 12:15p • 2:45 - 3:45p Sun • 9a - 6p Mon • 9:15 - 10:15a • 12:45 - 1:45p Mon • 9a - 4p

16 Artistry & Education At It’s Best! todays most influentinal trend-setting artists in-demand sophisticated looks for 2007 FREE with your show ticket admission!

american board of flex 360 shear systems certified haircolorists Featuring David Skidmore Featuring Andre Nizetich, President

The Flex Revolution Taking Style Speed Foiling and Comfort to the Next Level Dimensional haircoloring and foil placement are the lifeblood of the haircolor industry. With David’s years of experience as a National Educator and Platform Artist, he has Take your haircolor skill to a new level. Join Andre to learn the: mastered the artistry of haircutting. David believes in creating looks that your clients can • Best methods for applying foils in the hair easily maintain. Prepare to be amazed with his revolutionary approach to cutting hair • Seven step application technique

where it lives using straight blades, thinning shears, texture shears and a razor, all mak- east room E ing up the original Flex 360 Shear System. Sun & Mon • 9:30 - 11a Join David and experience salon reality. • Maximize your cutting performance • Utilize your mind’s eye to create shapes that work Killer Corrective Techniques • Enjoy your career again Afraid of color correction? Join Andre to learn to: east room E • Restore vibrant, beautiful highlights Sun ONLY • 2:45 - 4:15p • Do a reverse highlight and high-low lighting

Never be fearful of corrective haircolor again! east room N Sun • 3 - 4p Mon • 2:45 - 3:45p

ICAN BO MER ARD A • • of • • R CERTIFIED HAIRCOLORISTS

american association of . cosmetology schools natrique Featuring Terra Hill

Ever considered passing on your knowledge to the next generation of beauty profession- Creative Cutting with Natrique als? Teachers are in demand! Join beauty school owners and managers for an informative Style, elegance, beauty & luxury, experience it all with the team of Natrique, the luxury class explaining the requirements to become an instructor. ammonia free hair color from Ireland.

east room E Sun • 11:30a - 12:30p east room E Sun • 4:45 - 5:45p Mon • 1 - 2p Sharing Substance with Sizzle Featuring Terra Hill As an educator with Milady’s Career Institute, join Terra to learn how to: • Ignite learner interest • Present sizzling subject matter • Carry the torch of transitions • Incorporate red hot humor and energizers • Kindle effective questioning • Pepper presentations with props and fan the flames of feedback This program will help educators set their classrooms on fire for optimal learning! INSTRUCTORS ONLY CLASS east room D Mon • 11:30a - 12:30p

For Premiere Birmingham tickets and info, call 800-335-7469 17 extensions & weaves

torain fusion . so. cap. usa . new concepts. hair extensions hair extensions hair goods Featuring Torain Featuring Bernard Ory

Torain is famous for his multilingual, fluid explanations As the owner of On Stage Hair Studio in Slidell, Louisiana, Did you know over 80 million men and women suffer from that are an invigorating experience in high-energy Bernard is internationally recognized as an expert in hair some type of hair loss? Join New Concepts Hair Goods, an education. A noted author, teacher and internationally extensions. internationally recognized leader in the hair replacement acclaimed demonstrator, Torain is credited with and hair extension industry, as they demonstrate their introducing the adhesive hair extension technique called Bernard is contacted often by individual salons across the patented MegaTips, the most natural hair addition service Fusion to the mainstream market. United States and Canada to teach stylists various hair in the market today and Lace Fronts, Hollywood’s secret extension techniques. natural hair line. Learn all the fascinating hair extension methods that will allow you to perform one of today’s highest paying salon Bernard will focus his presentation on the benefits of offering services! So. Cap. Human Hair Extensions in the salon. exhibit floor education north room G Sun • 9a - 6p Mon • 9a - 4p Sun • 11:15a - 12:15p north room G Mon • 9:15 - 10:15a Sun • 3 - 4p Mon • 10:30 - 11:30a

simplicity wigs, weaves &. . hair extensions extensions all dolled up, inc. Featuring Stacey Zayas Featuring Toni Love Featuring Faye Bailey, Owner

As SIMPLE as 1-2-3 Toni Love is the author of The World of Wigs, Weaves and Join Faye as she captures the essence of a full head of SIMPLICITY is fast, easy, versatile and a departure from Extensions and owner of Toni Love’s Advanced Training weave with the most up to date natural looking techniques every system on the market. This revolutionary new Center, L.L.C. in Moundville, Alabama. She holds a BA in and styles. Her extensions have been seen on celebrities product takes less than 30 minutes to apply and requires Business Management and a Master’s degree in Continu- such as America’s Next Top Model Cycle 8 contestant, no weaving, heat or messy adhesives. Offer your clients ing Education. Toni is a licensed cosmetologist, barber and Whitney Cunningham. the latest innovation in extensions and significantly instructor. Not only is she a “master weaver”, but she is • A priceless addition to the weave technician’s portfolio expand your extension business and profitability. also a “healthy hair” consultant. Traveling the world, Toni • This style secret is worn by some of the world’s believes in order to go to the next level, continuing educa- premier entertainers and business people • Application in less than tion is imperative!

½ hour Faye is one of the most inspirational educators of our Join Toni as she covers: • Will not damage hair time. Owner of the ADU School of Cosmetology, she has • Maintaining the natural hair while wearing commercial • Comfortable and amassed a résumé of unprecedented accomplishments; hair carefree from building industry leading salons, gaining top • Utilizing different types of weaving techniques • Profitable magazine exposure and most of all...helping the people! • Hair replacement as another solution to hair loss Join Stacey as north room G she demonstrates Sun • 1:45 - 2:45p SIMPLICITY’s revolutionary north room G Mon • 1 - 2p new product and technique! Sun • 12:30 - 1:30 • 4:15 - 5:15p exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

18 For Premiere Birmingham tickets call 800-335-7469 . hair prescriptions discover Featuring Cynthia Cole, P.H.D. (Professional Hair Doctor) birmingham Creativity and quality hair are the key to success and increasing your income! Attend this class to learn what quality and processing human hair is. • Hair replacement options for hair loss • Medically related: Cancer and Alopecia patients • Custom hair pieces, extensions, weaving and custom wigs • Hair prosthesis for women and men of all ethnicities

An Image Consultant, Hair Replacement Specialist, Master Hair Weaver and “Professional Hair Doctor”, Cynthia specializes in innovative, unique customized hair shopping, dining, nightlife, extensions and hair replacements. Join us on the exhibit floor for more! culture and more....

north room G Sun • 10 - 11a Known for it’s classic Southern charm and Mon • 11:45a - 12:45p hospitality, check into Birmingham and check out Hair Prescriptions www.bcvb.org for some of the following: • Map of Birmingham • Area Attractions • Dining, Shopping, Events

. Dart Circular Trolley The Dart Circular is the perfect solution for getting nu expressions around Birmingham’s Southside and Downtown Featuring Samantha Huntley areas, including the Convention Center. The fleets of vintage trolleys run 7 days a week beginning at 10:00am. With three interchangeable routes and a Hair on the Go cost of only 25¢ the trollies are fun, convenient and Explore the chameleon in every client you encounter as we demonstrate how today’s salon professional takes inexpensive. the spice of versatility into territories that sizzle by augmenting professional and commercial looks to be playful exotic tresses for an evening occasion. Five Points South Five Points South is Birmingham’s hot spot Join the hair extension revolution! This technique requires no glue or braiding, resulting in a versatile mane that for shopping, dining, pubs and dance clubs. looks extremely natural. Conveniently located on the Dart Circular Trolley’s • Learn the most innovative technique for adding hair Route, it’s Spanish Baroque and Art Deco combine extensions to produce an unforgettable mix of culture and • Learn how to properly relax, color and maintain the integrity of your client’s natural hair while wearing hair entertainment you won’t want to miss! additions • Use the latest hair cutting tools and ceramic irons north room B Sun & Mon • 1:45 - 2:45p

19 global texture

. bia international visions beauty distributors Featuring Maurice Burnett, Carnette Burnett, Featuring Toby Holloway, Theo Garfield, Felissa Jackson, Andre Edwards & Robear Landeros Candace Chatman, Leanda Lee & Kristy Smith Animation Collection Visionaire Styles of Tomorrow The award winning BIA Artistic Team Carnette Burnett and Robear Landeros, and featured Coming together to showcase their superior P.K. cutting skills and chemical relaxer industry stylists, presents the 2007 Animation Color Collection. In a hands-on classroom services, the National Educators of VST have traveled across the country to educate environment learn their Animation color/foil technique for color placement -- just 3 easy fellow stylists. steps that will increase your profit for coloring service. Join us and stretch your creativity to the limit! Learn proper analysis to determine the correct application, formula and timing for • Fun coloring techniques successful results. Become a chemical expert by learning the tools and rules of proper • Creative color placements including geometrics permanent hair relaxing. Hair textures that are naturally curly, wavy or kinky can be • Boost your color service profit satisfied with Ceramic Phusion Technology.

DYNAMIC. GLOBAL. VISIONARY. By combining ceramic irons with the Design Essentials products it is easy to achieve BIA / THE POLY-TEXTURAL SOCIETY thermal straightening that creates maximum movement, intense sheen and long last- ing styles.

north room B Movers & Shakers Sun & Mon • 10:45 - 11:45a

north room I Sun & Mon • 9:15 - 10:15a

patric antonio bradley bonika shears Featuring Patric Antonio Bradley Featuring Leah Watson & Bonnie Megowan

Zig Zag Crop Circles: Haircut Collection Experience the techniques that make the Patric Antonio Bradley name known Quickly create a sexy textured cut for short, medium or long hair throughout the world for fashion forward haircutting and colour. This class is for stylists using the Crop Circle Technique. Learn from Leah Watson, The who want to modernize their skills, provided they have an open mind or trendy clientele. Mistress of Information and internationally renowned shear expert, Look at the foundation of techniques with a new twist that will allow you to unlock the Bonnie Megowan. Be inspired by Leah’s difficult journey to her current complete freedom of creativity. position as a sought after celebrity stylist for the movie and cable industries. Learn advanced techniques in using the shears or razor to create fashion forward looks. • Create a signature style for your client with circular and parabolic sectioning • Demonstration of these techniques • See a new, easier hand positioning for point cutting • Interact with Patric–share ideas for inspiration • Learn how to select the right tool based on your cutting style, client’s hair texture and • Identify effective ways of using color to enhance and complement your client’s image finished look north room I Sun & Mon • 10:45 - 11:45a

north room B Sun • 12:15 - 1:15p Mon • 9:15 - 10:15a

20 For Premiere Birmingham tickets call 800-335-7469 nahbila’s essentials chuck caple Featuring Sonia Tutuwan Featuring Chuck Caple

Creative Textured Hair Styling Chuck’s Bob Collection Learn the most innovative techniques for managing hair whether it is textured or kinky. Bobs are the “in” style for the new season. Chuck’s new collection goes from chin length Gain a wealth of options for all hair including natural afro kinky hair on everything from: to jaw length, symmetrical and asymmetrical defining the look for the future. Including the • Twists Asian bob, diagonal bob and futuristic bob, this world leading cutter’s signature trademark • Locks is putting movement into hair through the art of distribution. north room I east room N • Washing Sun • 3:15 - 4:15p Mon • 9:30 - 10:30a north room B • Combing Sun • 9:15 - 10:15a • Styling

Also, we will discuss the use of color to enhance your appearance and extensions to increase your style variety. The current movement towards natural hair is no fad, but a Color Placement: More than Coloring Hair movement towards redefining and embracing what is beautiful and acceptable to people Many can color hair but few can place color exactly where and how they want it. with textured hair. • Discover how to place color exactly at the desired level you want • Placing color is easy and fun Attend this class and embrace your roots today! • Cover hair completely north room B Mon • 12:15 - 1:15p

www.naturalhairandskin.com 205.317.5767 charles gregory salonsense Featuring Charles Gregory Featuring Terri Winston

Charles has been Artistic Director for SoftSheen-Carson, Mizani and Bronner Brothers The Secret Tools to Success Haircare Companies. His celebrity clients include Halle Berry, Queen Latifah, Laurence Are You Bankable? Fishburne, Monica and many more. So you made a million dollars and now it’s gone. What’s next? • Millionaire’s secrets Textured Cuts • Legitimize your business • Learn the basics of advanced haircutting techniques • Benefits of corporate structuring • Utilize different cutting tools to achieve different effects • Your dream team • Discover basic and advance haircutting theories • Making your money work for you • Tax secrets, benefits and management north room I • Establishing business credit Sun • 1:45 - 2:45p • Credit management • FICO building • Financial freedom Hair Color for Dummies • Gain a broader knowledge of color theory • Learn when to color and when not to color hair north room I • Demonstration of hi- and low-lighting techniques Sun & Mon • 12:15 - 1:15p • Properly color gray hair without receiving any unwanted cast

north room I Mon • 1:45 - 2:45p

For Premiere Birmingham tickets call 800-335-7469 21 barbershop highlights barbers only . . magazine andis wahl® professional Featuring Craig “Mr. Taper” Logan, Bashan Featuring Ivan Zoot, “B.G. Cutta” Gibbs & Vinny “Barberino” McGill Director of Education & Training

Mr. Taper boasts 18+ years as a Master Learn more, earn more, cut more, do more! This The Wahl® booth will feature the country’s best stylists Barber, Bashan is one of Atlanta’s most contemporary clipper class will change your haircutting using a combination of clippers, trimmers and unique requested celebrity stylists and Vinny, forever. Learn amazing things you did not know you blades to tailor any cut without picking up a set of shears. owner of Legends in downtown Atlanta could do with clippers. Faster cutting, better blending, is one of the youngest Master Barbers tighter fading…it’s all here in this 2007 clipper cutting Exhibit demonstrations include: in GA. extravaganza! Transform money into your pocket, • Using a razor blade clipper attachment over a true immediately! razor to create a more precise effect with much greater ease; eliminating the myth that female styles can not The Hollywood Barber north room H be done with clippers and trimmers “What’s a Hollywood barber?” “How’d Sun & Mon • 10:45a - 12p • 1:45 - 3p they get that job?” This class is for the • Performances of the newest ways to attack a man’s advanced Master Barber who has ever asked these head of hair with Wahl® tools and adding a finishing style that will keep your clients coming back again and questions. Andis Experience Zone, • Cut/style with Hollywood results; attract celebrity again clientele Interactive Clipper Play Area • Secrets to the photo shoot and film “perfect haircut” You’re invited to come and play with Andis clippers at the ultimate stylist destination! Experiment with and explore exhibit floor education • See the urban professional look popularized in today’s Sun • 9a - 6p the tools, techniques and fun of today’s clipper cutting. A media Mon • 9a - 4p • Perks of the Hollywood barber “clientele” of no-risk mannequins are ready and willing to play along. This is the ultimate try-before-you-buy clipper north room H test drive! Sun • 12:15 - 1:30p exhibit floor education Sun • 9a - 6p Mon • 9a - 4p The $100 Haircut PR O FESSI O NAL What would make your client spend $100 on a haircut? This class is for advanced barbers or stylists who want to increase ticket sales. Attract new clients with the promotion and execution of the $100 Haircut. jim jones eagle international oster® professional • Multicultural haircut styles • Client Focus (the pamper session) seminars, inc.. products • Promote yourself, upgrade your profession, look the part Featuring Jim Jones Featuring the Oster Ambassadors • Increase your ticket and finalize client relationships

north room H The Art of Razor Cutting Education at its best! You won’t want to miss the exciting Sun • 3:15 - 4:30p Jim Jones, known as the Zig Zigler of haircutting for over education and performance by the Oster Ambassadors. 35 years, brings you the dynamics of razor cutting. In this They will not only show you how much range and creative class, you’ll learn: ability clippers allow you, they will teach you how to Barbering 101: • The flipped-up razor cut implement it into your own creative mind. • Learn techniques that you never knew were possible to The Beautician & Beginning Barber • Backteasing • Underbeveling achieve with clippers Crash Course • Cutting on the backside of hair • Implement these techniques into your daily work Barbers Only emphasizes multicultural techniques • Save time and generate more clients per day for any barbershop or salon; an excellent class for Take your artistic skills to the next level! Don’t miss this beginning barbers and beauticians and a great refresher razor sharp class! Give your career a boost and spend some time with the for veterans. Learn barbering basics with professional Oster Ambassadors! It will be time well spent! results! east room A&B • Basics of a professional look, regular haircut and Sun • 9:15 - 10:45a • 4:15 - 5:45p Mon • 10:45 - 12:15p exhibit floor education taper-fade Sun • 9a - 6p • Regular/Even and Taper/Fade style intro The Inside Buzz in Clipper Cutting Mon • 9a - 4p • Superior cutting techniques, tools and hygiene Jim Jones’ clipper cutting prowess was featured on • Promotion and professionalism Discovery Channel’s “Big”, featuring his clipper over comb haircut. Jim will share his clipper cutting ideas to use north room H on both men and women. Get the latest buzz on clipper Mon • 12:15 - 1:30p cutting and making more money!

east room A&B Sun • 12:45 - 2:15p Mon • 2:15 - 3:45p

22 For Premiere Birmingham tickets call 800-335-7469 nail education creative nail . design opi products, inc. nail tek presented by Ace Nail Supply presented by Ace Nail Supply Featuring Valerie Clark Featuring Anna Boyer Featuring Joseph Pham The Custom Blended Manicure by Spa Services by OPI With over 25 years of experience, Valerie’s “down-to- Creative Nail Design® Today’s spa concept is not about a place with a lot of Earth” personality combined with her insights make her Create customized enhancements that complement skin space, it’s a way of doing business and servicing custom- classes informative, useful and worthwhile. tones or create the perfect contrast for a dramatic nail ers to build long-term relationships. It’s about an experi- makeover. Blend signature shades to create the illusion ence that’s memorable and worth repeating. Learn how The Art of Nail Rx of longer nail beds. Create enhancements that represent to put “ahhhh” into every service to keep clients coming Natural is real. All else imitates nature. you as an artist and raise your profits and increase your back for more! At Nail Tek we employ Assistive Science; science that assists the body in the natural process of growth, client base. north room E development and repair. We never mimic nature—we north room E Sun • 10:45a -12:15p Sun • 9:15 - 10:30a facilitate it. Our products are designed to deliver natural results. Help clients grow strong, healthy natural nails. Be a leader in your profession. Express Sets • Become a diagnostic professional with techniques to Brisa™ Gel by Creative Nail Looking for fast techniques for acrylic enhancements and ® conduct a client interview Design the latest in quick natural nail services? Look no further! • Diagnose nail conditions Create sculpted and overlay nails that last with unbeatable We’ve put the pedal to the metal on new service ideas • Make prescriptions for at home therapy. shine and durability using Brisa™ Gel. This innovative that will increase your speed and your profitability! U.V. Gel features high quality sculpting gel with incredible north room E Assistive Science…The Nature of Nail Tek workability, combined with revolutionary technology that Sun • 2 - 3:30p covalently bonds to natural nails. north room E Sun • 12:30 - 1:45p north room C Makeover Artistry Sun • 1 - 2p See the latest techniques for reconstructing short flat nail Mon • 11:45a - 12:45p Customized Liquid & Powder beds, creating exciting nail art and French techniques with OPI’s AbsoluteFx and new Brights Nail Lacquer Collection. Enhancements by Creative Nail If you can imagine it, you can create it with OPI! Design® north room E • Perfect smile lines and the traditional techniques of a Mon • 10:45a - 12:15p Permanent French Enhancement • Build enhancements that have natural beauty and incredible durability Nailing the Basics north room E Jump back in or start your career off right with OPI! Mon • 9:15 - 10:30a Whether you’re fresh out of school or have just been away from the business for a while, OPI can help you make the transition to profitable professional by focusing on salon Natural Nail Care by Creative Nail service essentials. Design® north room E Explore profit building brands such as SpaManicure® Mon • 2 - 3:30p for comprehensive citrus infused manicures, moisture enrichment with SolarManicure®, marine derived pedicures utilizing the SpaPedicure® line and pedicure options with Raw Earth™. north room E Mon • 12:30 - 1:45p

See live demonstrations on Brisa Gel, Customized Liquid & Powder and Custom Blend enhancements at the booth. exhibit floor education Sun • 9a - 6p Mon • 9a - 4p

O•• P I

For Premiere Birmingham tickets call 800-335-7469 23 nail education gelousy gel nail lechat nail care . . systems products poshe’ Featuring Erick Westcott Featuring Anita Walker presented by Ace Nail Supply Featuring Vickie Maher Pink & White for Perfection & Profit LeChat Powder Gel® System & Getting Real: The Science of From basic application to perfecting your arch, file angles Color Gel Nail Art Healthy Nails and uniform smile line placement, this class will keep your Enhance your skills and increase your profits with our This is the most insightful class ever on natural nail care! phone ringing with referrals and people begging you to fit innovative gel systems. The possibilities are endless with This class begins with the structure and composition of them in for the perfect French enhancement. LeChat’s gels and nail art! healthy nails, then identifies the many causes of common nail problems and their solutions. This class also covers In this fun and informative class, learn how to: the latest findings on nail infections and how to treat them • Perfect your pink and white gel application north room C Sun • 10:30 - 11:30a for the fastest, safest results, all without compromising the • Fix problems before they start condition of the natural nail. • Create the perfect French gel enhancement every time east room M2 Sun • 9:15 - 10:30a LeChat NobilityTM Competition Gel Soak Off Formula Relaxology Massage for Pedicures A great addition to spa services, this innovative soak off Your clients will be coming back for more when you formula gel system caters to natural nail enhancements. north room C give them the ultimate in stress and tension relief. Using specific massage and pressure points from zone therapy Sun • 11:45a - 12:45p This system: and reflexology to induce relaxation, this hands-on class is Mon • 1 - 2p • Keeps natural nails from breaking the perfect way to refresh your day! • Helps polish last longer • Applies quickly and easily east room M2 Sun • 1:45 - 3p Mon • 11a - 12:15p Your clients will be completely satisfied!

north room C Sun • 2:15 - 3:15p Mon • 10:30 - 11:30a backscratchers salon systems, inc. presented by Lebelle Featuring Gail Crawford Glass Glaze Fiberglass and Silk Wrap System Offer natural looking nails without using primers or mono- mers. Apply the best fiberglass/silk system available. north room D Sun • 10:30 - 11:45a Technical Troubleshooting Join Gail for application technique information, trouble- shooting ideas and suggestions on retailing and add-on services. • Glass Glaze System • Extreme Powder Glaze System • Heavenly Soles Foot Care System • Salon Aseptic Control System north room D Sun • 1:30 - 2:45p

Extreme Powder Glaze System The best of resin technology and acrylic combine! Extreme uses no primers or monomers resulting in no harsh odor, very little filing and strong, durable results in 30 minutes. north room D Mon • 9:15 - 10:30a

24 For Premiere Birmingham tickets call 800-335-7469 precision nails fungus & mold prolinc Featuring Jaime Schrabeck, Featuring Paul J. DiMeglio, P.h.D. presented by Ace Nail Supply Ph.D. Featuring Alice Wallace Waterless Spa Pedicures Fungus & Mold: Causes and Cures Be Natural Total Foot Spa pedicures are hotter than ever, but so is the Paul J. DiMeglio, Ph.D. is a chemist, inventor of a Patented Makeovers…They’re More controversy surrounding foot spa safety. Protect the health Anti-Fungal Drug and formulator of TolnafOil, Formula 3 than a Pedicure! and safety of your clients and yourself. and Onymyrrhe. He’s a recognized authority in chemical As a 13-year veteran specializing in pedicure services • Provide extraordinary spa pedicures without the hassle technology and product research. Dynamic and thought and business development, join Alice as she teaches you and expense of foot spas provoking, he’ll leave you optimistic, confident and more how to: • Save time, reduce costs, work cleaner and smarter fascinated by your chosen profession than ever before! than your competition • Safely and easily remove unsightly callused skin using • Attract more clients with the safest and best pedicure Learn: the Be Natural Callus Eliminator and our NEW Callus possible • Medically based facts explaining the causes of fungus Eliminator Pre-Soaked Pads and mold east room M2 • Reduce pedicure time while providing service results • The latest products available to prevent and cure Sun • 10:45a - 12:15p so gratifying, clients won’t mind paying more fungus and mold Mon • 12:30 - 2p • Safely work with diabetics and the elderly • Everything you’ll ever need to know about curing • Earn extra money retailing products that compliment Clients Behaving Badly toenail fungus Bad clients ruining your business? Wish you had better your services • Build a profitable pedicure business and a loyal clients and more of them? Manage even the most difficult Attendees will receive a Certificate of Completion from clientele clients! the American Hygenics Association. • Implement policies that eliminate bad behavior • Improve the quality and quantity of your clients while north room D exhibit floor education Sun • 9a - 6p increasing job satisfaction and income Sun • 3 - 4:30p Mon • 9a - 4p east room M2 Mon • 12:15 - 1:45p Sun • 3:15 - 4:15p fungus &MOLD

specialized continuing . . . education consultants atwood industries biomaris usa Featuring Nancy King Featuring Tina Hjelm Featuring Rose Chvasta, CIDESCO Diplomate & Joyce Cobourne, Estheti- cian MBA Pedicure Spa Compliance Drill Friendly Sea-phisticated Hot Don’t get caught with your dirty pedicure screens on CNN! Tina brings over 10 years of electric filing experience to Stone Manicure, Set your salon apart from the rest. Learn: Premiere Birmingham and is currently an educator for Pedicure and Hand • Sanitation procedures to protect your clients AEFM and the Alabama State Board. In addition, Tina owns • How to avoid fines and lawsuits by sanitizing properly and manages The Escape Day Spa & Salon in Moulton, AL. Renewal Treatments • Revolutionize your spa treatments by north room C Tina will share with you: providing innovative, anti-aging hand and foot care Sun • 9:15 - 10:15a • Practical applications and safety procedures in compli- • Allow your customers to experience the curative ability ance with your e-file of the sea! • Ways to master the French Fill • Easily perform sea water manicure, pedicure and hand Independent Contractors & • Procedures and timesaving techniques to help you earn renewal treatments using hot stones or a heat lamp Booth Renting more money • Determine a tech’s work status as a booth renter, east room G employee or independent contractor Tina encourages class participation and the sharing of Mon • 9:30 - 11a • Importance of written booth rental agreements ideas to make our industry “Drill Friendly”. • Pros and cons of booth-rental vs. employee-based salons north room D • Organize a successful booth-rental environment Sun • 12 - 1:15p Mon • 10:45a - 12p north room C Mon • 9:15 - 10:15a

For Premiere Birmingham tickets call 800-335-7469 25 dayspa & esthetics

. cara cosmetics. biomaris usa satin smooth international, inc. Featuring Rose Chvasta & Featuring Deborah Coddens Featuring Leslie Christin Joyce Cobourne Ultrasonic Exfoliating Waxing Made Easy Fall/Winter Makeup Techniques Facial Treatment Attend a waxing class that is fun and educational. Catered to Learn how to advance your makeup career in this jam- • Increase moisture retention and reduce the attendee, you are able to join the open floor discussion packed session. Learn tips, tricks and secrets from the acne and rosacea about what is happening in the waxing world. Hollywood makeup artists! See what makes the stars • Stimulate collagen fiber growth to provide look so spectacular. an anti-aging result The newly graduated will benefit by being introduced to specialized tools that will perfect their waxing services. The • New techniques for Fall/Winter 2007 east room G seasoned professional will also be inspired by introducing • Sultry, smoky eyes and false eyelashes Sun • 9:30 - 11a new marketing ideas and developing advanced-waxing • Creating events and generating retail revenue techniques. east room M1 Sun • 1 - 2:15p Glycolic Facial Treatment with • Learn how to make yourself successful in the salon or Explanation of spa Alpha-Hydroxy Acids • Incorporate pot waxing and roll-on waxing systems into Bridal Makeup • Slough off plant-based scrubs and see why Glycolic acid your salon Join Leslie in a fun-filled hour of tips and techniques. is important in your spa facials • See body waxing for all parts of the body, including a Learn how to incorporate bridal makeup services into • Conduct a proper skin analysis and correct glycolic Brazilian demonstration your menu. application • Watch a step-by-step bridal makeup demonstration east room G north room F • Hear retail ideas to boost your bridal business Sun • 1:30 - 3p Sun & Mon • 1:30 - 3p • Learn tips for photography and video

Sea-phisticated Hot Stone east room M1 Manicure, Pedicure and Hand Mon • 12:45 - 2p Renewal Treatments • Revolutionize your spa-treatments by providing innova- tive, anti-aging hand and foot care • Allow your customers to experience the curative ability skin deep. . of the sea • Easily perform sea water manicure, pedicure and han cosmeceuticals dermavista renewal treatments using hot stones or a heat lamp Featuring Kristine Ross presented by Dermavista.com east room G Featuring Betty Harris Mon • 9:30 - 11a Cutting Edge Science in Skin Care – Betty Harris is an esthetician, marketing consultant and Micro-Current Non-Surgical Facelift owner of LeBella Spa in Franklin, TN.

The Ultimate Sea-phisticated and Cosmeceuticals Demo This course was designed to bring the aesthetician to a Non-Surgical Face and Neck Lifting Detoxifying Cellulite Treatment with • Learn non-surgical lifting with the Contour Ultra, an Massage Cupping Technique higher understanding and awareness concerning the new science in the skin industry. advanced micro-current system for automatic, hands- • Learn this unique alternative to the popular Salt Scrub/ free muscle toning Wrap Treatment • No matter how much time and money your clients • Understand what causes cellulite and how sea water • Learn what to look for in a product line – cosmetic versus cosmeceutical spend on their skin, if you do not help them firm and based ingredients can make a remarkable difference tighten the muscles beneath, they will never truly look with this shower-optional service • Discuss micro-current, non-surgical facial rejuvenation • Discover the science of cosmeceuticals and learn their younger than their age • This will be a live demo and will include a systematic east room G importance cabin and homecare system Mon • 1:30 - 3p • See a micro-current facial treatment using cosmeceuticals • Hear business objectives including soft sell techniques north room F and facials versus Sun & Mon • 11:30a - 1p facial treatments Skin speaks... • Q & A session We Translate!

north room F Sun & Mon • 9:30 - 10:45a

26 For Premiere Birmingham tickets call 800-335-7469 . . clean + easy temptu nyc brow lash art presented by American International Featuring Sylvia Pichler Featuring James Wealthy Featuring Brenda Skermont Brazilian Pot Wax Airbrush Make-Up Made Easy Brow Lash Art by James Wealthy It’s time for baby soft, hairless skin the Clean + Easy • Learn color techniques that can be used to update and As the Creator of the DVD series Brow Lash Art and The way! Hair removal is a big business and Brazilian waxing help you master the airbrush application Art of Threading DVD Vol. I; James is one of the most is a great add on service. • Combine your existing make-up artistry with airbrush sought after Thread Artists and Brow-Lash Artists around. techniques to achieve optimum results Hard wax is an alternative for many waxing regiments in • Be introduced to the latest product development for Join James as he: the salon…eyebrows, face, underarms and much more. Temptu, The Airbrow and see how to achieve the perfect • Reveals an ancient method of threading Supervised hands-on application ensures proficiency! eyebrow in seconds • Teaches the secrets of how to remove unwanted facial hair with THREAD • Learn the basic skills needed to offer this year-round • Offers special bonus features of Eyebrow Tinting and service in your salon the Application of Individual Eyelashes with his NEW • Discover the theory of hair growth and salon hygiene east room M1 “Wealthy LASH”Eyelashes Adhesive Sun & Mon • 11:15a - 12:30p • Promote service and waxing techniques east room I (Attendees please note that demonstrations show partial Sun • 9:30 - 10:45a • 2:45 - 4p nudity. Educator will need a model from the class for Mon • 9:30 - 10:45a Brazilian demonstration.)

east room I Sun & Mon • 11:15a - 12:30p

. specialized continuing education gigi consultants, inc. presented by American International Featuring Kevin D. Heupel Featuring Cathy Jorgensen Eye Brow Shaping – As an expert in the area of professional licensing and Pot Waxing Facial Waxing administrative law, Mr. Heupel has served as a Section Facial waxing can create different looks or completely Director for the Colorado Department of Regulatory Agencies change the appearance of the overall face. Learn where he was responsible for administration and policy the pros and cons of waxing and shaping the brows. making for the beauty profession. Observe demonstrations on rules of waxing with detailed advanced instructions on speed waxing. Medical Esthetic Practices & Liabilities • Learn facial, bikini and large area waxing including leg As estheticians expand into the areas of chemical peels, and arm techniques microdermabrasion and lasers; their risk of liability • Discover the answers to waxing problems you may increases substantially. One wrong move and you could lose have your livelihood. • Learn tips on how to do a waxing consultation to Don’t miss the premiere increase business This class will discuss: • The regulatory line between esthetics and medicine dayspa event of 2008! Time is money! Learn the latest techniques for pot • Applicable rules so you don’t cross the line waxing in your salon with GiGi’s Pot Wax System. • How to protect your clients by learning FDA classifications of esthetic devices east room I June 1-2, 2008 Sun • 1 - 2:15p Orlando, Florida Mon • 12:45 - 2p east room G Sun & Mon • 11:30a - 1p For more information visit www.premiereshows.com

For Premiere Birmingham tickets call 800-335-7469 27 business forum

. inspiring champions share the wealth Featuring Oscar Valencia, Jr. & Lance Courtney Featuring John Amico

STOP Whining & Start Mining! 5 Simple Systems to Creating Wealth Featuring Oscar Valencia, Jr. This exciting fact-filled presentation is guaranteed to change your thinking. By changing • Learn the top 3 ways to gain NEW and IDEAL clients five simple habits, you can become a millionaire behind the chair. • Get existing clients to build your business for you • Increase your income overnight • Market and promote your business with little or no money • Earn $100,000 a year and have a net worth of $1 million • Implement in less than one hour, have fun and retire rich east room L Sun • 9:30 - 11a east room L Sun • 11:30a - 1p Mon • 11a - 12:30p Double Your Income Now! Featuring Lance Courtney and Oscar Valencia, Jr. The Million Dollar System • Increase your income $10,000 to $30,000+ These tried and true methods helped John generate millions of dollars as he created • Schedule clients for 2 to 3 extra visits per year his 425 salons. Today, John is helping independent owners grow. Join John and learn to • Double your income WITHOUT raising prices or working more hours implement his Million Dollar System. east room L • Be on a fast track to create a salon business that will do $1 Million and more Sun • 1:30 - 3p • Learn the proven step-by-step systems to drive clients and staff into your salon Mon • 12:45 - 2:15p east room L Sun • 3:30 - 5p Win Your Client for Life in Just 10 Minutes Mon • 2:30 - 4p Featuring Lance Courtney • Double or triple sales with confidence and integrity • Attract new and ideal client referrals into your business • Create a WOW experience with every guest every time east room L Mon • 9 - 10:30a salon training international esbi international artistic team Featuring Terry Folawn Featuring Nuccio Basilisco

10 Points of Profit Every Salon Professional Help I’m Having an Identity Crisis! Should Know Business Philosophy and Branding • Diagnose what works for your company Who you are makes the difference! Learn how to become unique, translate a vision of • Understand truths about the relationship between profit and productivity branding and create a plan to take action. • Speed the growth of your business • BRAND yourself and your salon • Create an unforgettable IDENTITY to build your future east room J • Separate yourself from others and dare to be distinctive Sun • 11:30a - 1p east room K Sun • 9:30 - 11a How to Make $3,000 a Day and Have a Life east room J Mon • 12:45 - 2:15p • Double or triple service and retail sales • Maximize dollars spent from your client base • Determine your professional distinguishing qualities Calling on All Angels east room J Personal Growth, Guidance and Direction Sun • 3:30 - 5p Take a ride through your heart and soul and unlock the door to becoming the angel you were chosen to be. Retail Results • Discover your full potential and create a new mind set • Open new doors for life, growth and happiness • Understand the importance of retail recommendations for client retention • Discover what you are capable of achieving in life • Increase salon retail purchases by at least 50% • Use proven systems to boost retail business east room K Mon • 9 - 10:30a east room J Mon • 11a - 12:30p

28 For Premiere Birmingham tickets call 800-335-7469 hairdresser career . development systems mikal salon and spa computers Featuring Jon Gonzales Featuring Fred Dengler

Jon’s career spans over 40 years as a successful hairdresser, salon owner, motivational Put Your Marketing on Autopilot! speaker and entrepreneur. • Learn 3 ways to get your customers back in more often • Double your new customer retention and create easy referral programs that work Strictly Business – A Business Strategy for Success & • Put your marketing on autopilot – with minimum effort and costs you can get maximum Profitability results • Improve employee attitudes and work habits east room J • Develop powerful business management skills Sun • 9:30a - 11a • Learn cost-effective marketing techniques Mon • 9a - 10:30a • Hear 10 steps to grow your business • Discover how much and when to raise prices Supercharge Your Front Desk • Implement 6 steps to build customer loyalty • Discover new up-sell, pre-booking and price check scripts • Learn team building guidelines on how to recruit, hire, train, compensate and motivate • Make up to $60,000 extra at the front desk without adding staff, extra marketing or increasing management time east room K • Fine tune your front desk customer service and turn it into the most profitable part of Sun • 11:30a - 1p • 3:30 - 5p your business Mon • 11a - 12:30p • 2:30 - 4p east room J Sun • 1:30 - 3p Mon • 2:30 - 4p

i.s. marketing, . Win a FREE trip designers & printers to Premiere Featuring Donna Martin-White Orlando 2008 Activate All Sources of Income Starting and running a successful business is no easy task. It takes commitment, deter- Premiere Orlando is considered to be mination and a will for success. Take advantage of 24 years of experience from an “Addy one of the best beauty events in the Award” winner listed as “Marketing Guru” by LNE. United States. Everyone wants to attend! Even more…we want • Learn vital skills used by the most successful businesses YOU to be there. One lucky • Find out why the ability to influence effectively is one of the most important winner* will receive the business skills following: • Save thousands of dollars on marketing and still see increased response • Discover why most advertising does not work • Two round-trip airline tickets to Orlando, Florida • Hear the mistakes that have caused so many businesses to fail • Two nights of hotel • Discover 101 tips on how to double your income accommodations • Two tickets to attend premiere east room K Orlando 2008 on June 1st and 2nd, Sun • 1:30 - 3p 2008 Mon • 12:45 - 2:15p • Two Walt Disney® Park Hopper tickets • Two tickets to the Premiere Party

*To enter, just complete the back portion of your ticket. If yours is the lucky ticket drawn Monday afternoon at the show, you will receive a travel package voucher.

Remember, you cannot win if you do not attend…so purchase your show ticket today! You do not have to be present at the time of prize For Premiere Birmingham tickets call 800-335-7469 drawing to win. 29 participating companies

ABBA Donna Bella Hair Extensions Martin Parsons Shine Design Apparel All Dolled Up, Inc. Eden Laboratories MATRIX Simplicity Hair Extensions American Association of Cosmetology Enzo Milano, Inc. Metropolis Technology, Inc. Skin Deep Cosmeceuticals Schools Exotic Recovery, Inc. Millennium by Harms Software SMART American Board of Certified Haircolorists Fake Bake Tanning Products Modern Salon Media Smart Step Therapeutic Flooring Andis Company Falcon International Group Nahbila’s Essentials Smockers Atwood Industries Farouk Systems Nail Tek SO CAP Hair Extensions B.W. Boyd Shears/ Utsumi America FHI H.E.A.T. Naked Cosmetics Sparkle Plenty Designs BaBylissPRO Flex 360 Shear Systems Natrique Sun Laboratories Backscratchers Florida Shears New Concepts Hair Goods TEMPTU Barbara Black Publishing Forest City Beauty Supplies Nina, Inc. The MIKAL Corporation Barbers Only Magazine Forfex Nu Expressions The Tetra Corporation Beauties City Supplies Fusion/ Torain Hair Extension OPI Products TheSalonStore.Com Beauty Mall Gary Gerard’s International Oster Professional Products TIGI Beyond White Smile Gavson Salon Classics Passion Beauty Toni Love’s Training Center BIA International Gelousy Gel Nail Systems Patric Antonio Bradley Top Secret Haircessory, Inc. Biomaris USA GiGi Poshe’ Tressa Body Care Resort Goldwell Pravana U.S. Mat Bonika Shears Graham Webb Pretty Woman Ultimate Creations/ Infinite Aloe Bric McMann Grund ProLinc Unique Edge 2000, Inc. Brilliant Products/ Silence HP Hair Prescriptions Pure Colors Upscale Magazine Bronner Brothers HAIRART, Inc. Q-Voe International Vanish Color Corrector Brow Lash Art Hairstok International RAHA Visions Beauty Distribution Cape Connection IS Marketing Redken 5th Avenue NYC Vitale Pro CARA Cosmetics IT&LY Rejuvenation Technologies, Inc. VOILA Centrix/ Cricket It’s So Easy Rude Man, Inc. Wahl Clipper Corporation Charles Gregory Jatai Razors RUSK Washi Scissor Company Choice Brush JC Penney Salons Saint Charles International Wella Professionals Chromastics Joewell USA Sally Beauty Supply White Professional Tooth Whitening Chuck Caple John Amico Products Salontech White Sands Hair Care Clean + Easy KARG, Inc. New York Salonwear Worcester Reading Company Colours of Joy KMS California Satin Smooth Creative Nail Design LaSaunt Hair Color Company Scissor Mall Plus Many More…. Crown Industries LeChat Nail Care Products Scruples CUTS Apparel Lipchic/ Elan International Sebastian Professional Derma Vista L’Oreal Professionnel Sensei Shear Systems/Via San Francisco Participating manufacturers Diamond Towel & Supply Company Magazine Service Outlet Sexy Hair Concepts subject to change.

come party in PINK with us and support a great cause!

Sunday, September 30th • 8pm - 12pm Sheraton Birmingham Hotel Ballroom cash bar, music & entertainment • must be 18 or over

suggested donation of $2 per person

all proceeds from the simply pink party will . be donated to the National Breast Cancer Society easy visit www.premiereshows.com ways to complete hands-on registration educational form series on page 35 register for call 800-335-7469 workshops one-on-one demonstrations Seating latest is limited! fashions and trends workshops Paid show admission is required to register for workshops. minardi simplicity hair extensions Featuring Beth Minardi Featuring Okyo Sthair

BECOME A HAIRCOLOR STAR... As SIMPLE as 1-2-3 RIGHT WHERE YOU ARE Forget the 6-hour application time. Fast, easy, versatile and a departure from every system on the market, SIMPLICITY takes less than 30 minutes to apply. This revolutionary new JOIN CELEBRITY HAIRCOLOR AUTHORITY BETH MINARDI for an inspirational hour of product requires no weaving, sewing, heat, messy glue or adhesive. haircolor education at its finest. • Learn how she and her husband, Carmine Minardi, built a multi-million dollar With SIMPLICITY, your clients can have the gorgeous hair they have always wanted and you haircolor business in the center of New York City can significantly expand your extension business. SIMPLICITY will not damage clients’ hair • Hear her discuss the ten steps to success which any salon owner or salon colorist and actually aids in the growing out process. can use to place them at the very top of their profession What do I need to bring? • Application in less than ½ hour • Beth shares how she hires, trains, motivates and rewards new salon professionals • Brushes • Will not damage hair who show a passion for color • Combs • Comfortable and carefree • She’ll talk about products, color philosophy, color theory and about the importance of • Sectioning clips creating a great color environment... and a winning color “culture” • Profitable Workshop Price Hair Extensions will be available Whether you work in a large departmentalized salon or in a smaller, more intimate (A $200 Value) for purchase the Day of Show! situation, Beth’s pearls of wisdom will leave you with the great advice you need to $99 For the first 100 maximize your salon success. Don’t miss this one hour lecture! A question and answer registered session with Beth concludes the program, so be sure to have your questions ready. east room D Sun • 2:30 - 4p Mon • 9:30 - 11a What does the registration Beth Minardi is a contributing editor to both Modern Salon and Process Magazines. cost include? In addition, she pens a monthly Haircolor Question and Answer newsletter on • Mannequin behindthechair.com. She is co-creator of Color America with Beth Minardi, a color • Practice hair seminar designed to maximize the skills of career colorists and to elevate professional • Certification in hair coloring to an art form. SIMPLICITY Hair Extensions east ballroom A Sunday ONLY • 12:30 - 1:30p

Look & Learn Prices new concepts hair goods $25 On or Before Aug 25 Featuring Bobbi Russell $35 After Aug 25 $45 Day of Show Female Pattern Baldness As a certified “Master” by the American Hair Loss Council, join Bobbi to learn and understand why women lose their What do I need to bring? hair, when to use extensions and replacements and two • Brushes different attachment methods. • Combs east room D • Sectioning clips Sun • 10:30a - 12:30p • Shears • Scissors • Spray bottle

MegaTips (U.S. Patent #4934389) Workshop Prices Learn how to earn up to $2000 for a head of hair $199 On or Before Aug 25 extensions. This course will offer an in depth training $249 After Aug 25 on hair analysis, selection, application, removal and $299 Day of Show maintenance.

Lace Front What does the registration Ever wonder how Tyra Banks and Beyonce’ change cost include? their hair? With lace fronts. This fast paced course A class kit will be provided will cover consultation, selection, design, application containing: and removal. • Mannequin • Practice hair Hair Extensions will be available for purchase at the show. • Certificate of Completion east room D Mon • 1 - 4p 31 Coupon Savings for Everyone! coupons • coupons • coupons

Satin Smooth Backscratchers Salon Tressa CARA Cosmetics Systems, Inc. Receive $25 OFF Receive a FREE Brazilian waxing kit Receive a FREE Hobo Tote Bag with purchase Receive a FREE #16 Brush SeptiFile Trial Pack of K.I.S. Kit • Show Price $25 (A $29 Value) with purchase FREE Gift with any minimum of “Rediscover Your Beauty” purchase of $20 Kit contains: shampoo, DVD when you come to the invigorating conditioner, root lifter Satin Smooth booth & thermal protecting hairspray (A $53 Value)

LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY

New Concepts Poshe’ / Almell Nail Tek / Prima White Sands Hair Goods, Inc. Products, LTD Technologies Receive a FREE Receive Receive Receive a FREE Video companion case for the 10% OFF 10% OFF with the purchase ORIGINAL Crystal File and the any purchase of $50 or more any kit with of a 9 pc. Starter Kit ONLY one with the Lifetime (including tools) purchase at show! for only $40 Guarantee ($7.50 Value)

LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY

LaSaunt Haircolor Scissor Mall Nina Inc. Toni Love’s Cosmetology Company Training Center Receive Premium source for Tara, Advanced Cosmetology Classes Receive a FREE $100 OFF Matsuzaki & Yaska Shears. for Licensed Cosmetologists LaSaunt Jel Developer 20 volume the purchase Buy any brand of shear, Receive $100 OFF (4 fl. oz.) of each “Shisato” Shear Get FREE thinner & razor Hair Replacement Classes

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Skin Deep John Amico KARG Inc. Lipchic / Elan Cosmeceuticals Products New York International Ltd. Present this coupon & receive Biomiol Repair Treatment Purchase 2 or more Save a retail size bottle of Instantly repairs, reconditions hair Dry Hair Cutting Shears & after color, perm or chemicals $10 OFF Copper Peptide Intense receive 1 FREE K-14 or K-30 all Intro Salon/Spa Eye Therapy at Receive a FREE bottle of DHC Shear & 1 FREE DVD Biomiol imported from Italy. starter displays 50% OFF of show sale price! Treatments regularly $25, receive yours for FREE!

LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY Clip & save with free coupons from some of your favorite manufacturers & distributors. Take advantage of superior discounts & savings on the latest products. Refer to coupon for additional details. coupons • coupons • coupons

Saint Charles Atwood Industries Gelousy Gel Upscale Magazine International Nail Systems Purchase a 5 pc. Receive Purchase any box of Upscale Salon Starter Kit for $26.50 & Gelouflex Gel Tips & receive receive 50% OFF 10% OFF a Gelousy Brush-On Glue Subscription all products / merchandise the second one. Special in addition to Show Specials FREE (A $13.25 savings) (A $6.95 value) PLUS...Receive Receive our DVD FREE 5 issue subscription for $5

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FHI Heat, Inc. Biomaris USA All Dolled Up! Fake Bake Tanning Purchase FREE $25 gift Receive a FREE Receive one (1) DVD for $49.95 of Skinny SolutionTM Cellulite or two (2) DVDs for only $70! 2oz bottle of FHI Hot Sauce 10% OFF Fighter with soft, (A $14 value) the wholesale price of sunless “Glow”! professional or retail products Save $30 for show with purchase No Purchase Necessary! participants of Fake Bake Starter Bag

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Florida Shears Home of the famous Bonika Shears Derma Vista Sunsharpy cutting Tools Sparkle Plenty Designs Buy the “NEW” striped “Zebra” Buy one shear, get the second says treat yourself & take of equal or lesser value Receive 10% OFF all shear for only $299 or any other $5 OFF any one of our shear valued at $189 Half Price SESDERMA or more & receive one FREE: gorgeous blingy crystal tees • hand made cobalt shear + Skincare Products or tanks! thinner valued at $175 Buy 3 or more shears, • leather case receive 25% OFF ordered at show! • scissor oil Total Purchase • chamois scissor cloth

LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY

Washi Scissor Silence HP Win a FREE trip Company The “GREEN” dryer to Premiere

Receive a FREE $10 Savings Orlando 2008 thinning or texture shear with on each purchase of any purchase of $199 or more. energy efficient Graphite or Ionic Silence HP dryer

LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. see page 29 for details COUPON VALID AT PREMIERE BIRMINGHAM, COUPON VALID AT PREMIERE BIRMINGHAM, SEP 30 & OCT 1, 2007 ONLY SEP 30 & OCT 1, 2007 ONLY premiere Birmingham policies ticket outlets

To enhance the show experience for all, we appreciate your cooperation with the following: To purchase premiere BIRMINGHAM 2007 show • In order to purchase products, you will be asked to verify that you are a professional or tickets, contact these authorized ticket outlets, visit student of the beauty industry. • No strollers or pull carts allowed on the show floor. www.premiereshows.com or call 800.335.7469. • Premiere BIRMINGHAM is a trade show for Professionals in the Beauty Industry ONLY. This program is not open to the general public. • Opinions stated at the conference are those of the presenters and not necessarily those of Premiere Show Group. Show Management reserves the right to change or cancel any portion of the program without prior notice. Premiere Show Group cannot be held responsible for exhibitors that may drop out of the event. Ace Nail Supply NxTrend Norcross, GA Lawrenceville, GA Class Attendance: Classes included with your registration are available on a first-come, 800.783.1112 800.282.9686 first-serve basis. Hands-On and Look & Learn Workshops with separate fees are limited by the number of seats in the room. Beauty Alliance Stores Royal Beauty Supply Continuing Education: Largo, FL Knoxville, TN Georgia Attendees – Attendees will receive two (2) credit hours towards your license. Certificates will be provided at Registration. 800.282.2843 800.362.9888 x 231 North Carolina Attendees – Download “Out of State Credit for Continuing Education Hours” at http://www.cosmetology.state.nc.us. Each instructor must sign the form for each class European Image Salon Sally Beauty Supply attended. Attendee is responsible for submitting course outline and requested form via mail within 30 days after completion of the course. The Board will review your request and grant Suppliers For Store Locations, credit as appropriate. North Charleston, SC Call 800.275.7255 South Carolina Attendees - Attendees will receive 6 to 12 credit hours toward license. 800.922.5580 Information will be provided at Registration. Tennessee Attendees – Contact your State Board at (614) 741-2515. All arrangements have State Beauty Store #20112 been made for CE hours. Gulf South Salon Services Huntsville, AL McComb, MS 256.534.8580 For additional states eligible for continuing education, call (800) 335-7469. 800.647.8431 NO Children Policy: Premiere BIRMINGHAM gives the professional an opportunity to The Salon Center experience and learn. Due to insurance liabilities and also with respect to your professional Homewood, AL Gulf States Beauty Supply peers, children of any age will not be permitted on the show floors; nor will they be allowed 877.940.1140 to purchase tickets or be admitted into any of the educational components. McCalla, AL 800.933.4724 No Smoking Policy: In compliance with the Alabama Clean Air Act, smoking inside is Wynn Salon Services prohibited by the Birmingham Jefferson Convention Center. Designated smoking areas Lawrenceville, GA outside the building will be marked. We appreciate your cooperation. Innovative Salon Solutions Lithonia, GA 800.282.9686 Photography/Videotaping: No photography or videotaping of premiere BIRMINGHAM or its Educational Program is allowed without prior permission from Show Management. 800.233.1419

Public Paging System: If attending the show with friends in the industry, be sure to set a specific time and place to meet, as there is no public paging system within the Convention Center.

Special Needs: If you have special needs that require assistance to ensure your participation in premiere BIRMINGHAM is more enjoyable and meaningful, please contact Premiere Show Group at 800.335.7469 at least three weeks prior to the show.

Tickets: Tickets are non-refundable and non-transferable (tickets cannot be shared). attendance policies hotel & travel arrangements

Are you a professional or student of the professional beauty industry? We hope so, because Make your hotel and travel arrangements for we don’t want to have to say “no”. Premiere BIRMINGHAM is ONLY open to beauty industry professionals and students. Premiere BIRMINGHAM the easy way! . Book online at www.premiereshows.com . In order to purchase tickets, you will be required to verify that you are a professional or student of the beauty industry. Non-licensed ticket holders or those unable to provide acceptable or call 800-237-5655. identification will not be admitted.Please note: Tickets are non-refundable and non-transferable (tickets cannot be shared). For additional information, . The following is a list of acceptable forms of credentials identifying you as a member of the professional beauty industry: refer to page 36.

Salon/Spa Business License denoting Salon Ownership • Sally’s Professional Card (red) Distributor Store Card • Cosmetology License • Cosmetology School ID Card Cosmetology school business or state license

If you have another form of credential which is not listed above, please call 800-335-7469 or visit www.premiereshows.com.

34 registration form Sep 30th - Oct 1st, 2007 Birmingham Jefferson Convention Center • Birmingham, Alabama

ONLY ONE PERSON MAY REGISTER PER FORM. • To register for the show, you must complete sections 1 – 3 and 5 – 6 Please copy this form for each additional registrant. • To register for Workshops, you must complete sections 1 – 2 and 4 – 6

Show Admission – The show admission fee includes the Please print clearly the following information & keep a copy for your records. exhibit hall, all FREE classes and show floor education. Premiere 1 contact information BIRMINGHAM is a BEAUTY PROFESSIONALS ONLY event. You may NOTE: License number is REQUIRED to process registration (see page 34 for details). be required to present photo ID and beauty license or student Name: ID during the event.

The entire event gives the professional an opportunity to experience Licensing State: License#: Salon/School Name: and learn. Due to insurance liabilities and also with respect to your professional peers, children of any age will not be admitted on the Address: show floor as well as the educational components.

Beauty Industry Professional Registration – To qualify for the City: State: Zip Code: beauty industry professional rate, you must be a current member of the professional beauty industry and provide your license number. Phone: ( ) Email: Beauty Industry Student Registration – Students who are not This is my  Home Address  Business Address currently employed as a professional in the beauty industry may register at the student rate. Students must provide a Student ID and a copy of their official school schedule with their registration form. 2 attendee type (Please check all that apply)  Stylist  Massage Therapist  Salon Owner/Manager How did you hear  Distributor  Colorist  Cosmetology Teacher  Independent Contractor/ about the show?  ESTETICA  Esthetician  Esthetics Teacher Booth Renter  Friend/Co-worker 5 ways to register  Nail Technician  Nail Technology Teacher  Other: ______ Modern Salon  Barber  School Owner  Student  American Salon  Nailpro Online: www.premiereshows.com  American Spa  NAILS Magazine Available until Tuesday, Sep 25th  Attended Past Show  Other Industry/Trade Event  Barbers Only Magazine  Poster By Fax: (407) 265-3134  Beauty Launchpad  Salons Unlimited By Mail: premiere BIRMINGHAM  Behindthechair.com  Upscale Magazine c/o Registration Department  DAYSPA 1049 Willa Springs Drive, Suite 1001 Includes entrance to the exhibit hall plus all FREE educational Winter Springs, FL 32708 3 show registration classes & show floor education By Phone: (800) 335-7469 (9AM – 5PM, M – F, EST) On or Before August 25th After August 25th or (407) 265-3131  Professional Two-Day Advance $40  Professional Two-Day Advance $50 Available until Saturday, Sep 29th  Student Two-Day Special $30  Student Two-Day Special $40 In Person: Contact your local ticket outlet (refer to page 34 for a listing in your area) Subtotal Show Admission $ registration deadlines NOTE: Paid show admission is required to purchase 4 workshops Workshops. Seating is limited. (see page 31 for details) Beth Minardi • Look & Learn (select time) Price Saturday, August 25th - Show Special Registrations must be  Sunday • 12:30 - 1:30p  On or Before August 25th $25 postmarked  After August 25th $35

Friday, September 7th - Advance Show Registrations must be New Concepts Hair Goods (select time) Price postmarked  Sunday • 10:30a - 12:30p  On or Before August 25th $199  Monday • 1 - 4p  After August 25th $249 Friday, September 14 - Orders received after September 14th will SIMPLICITY Hair Extensions (select time) Price be held at Will Call under each attendee’s name. Attendee must  Sunday • 2:30 - 4p  $99 (for the first 100 registrants) provide photo identification and proof of license.  Monday • 9:30 - 11a show hours Subtotal Workshops $ Sunday, September 30th 9a • 6p 5 total payment Section 3 + Section 4 = Total Amount Due $ Monday, October 1st 9a • 4p 6 method of payment Please allow 7 - 10 business days for processing. All sales are final, no refunds. For Office Use Only day of show prices  Check enclosed  Money Order enclosed Check or Money Order # ______Date received (made payable to premiere BIRMINGHAM in US Dollars only. A $20 fee for returned checks will be assessed) ______Show Registration  Visa  Mastercard  American Express Date processed Two-Day $60 Credit card charges will appear on your statement as Premiere Shows, Inc. ______Pending Order # Student $50 ______Card Holder’s Name: (please print) Customer ID # ______Workshops New Concepts Hair Goods $299 Authorized Signature SIMPLICITY Hair Extensions $99 Card # Exp. Date 35 Beth Minardi • Look & Learn $45 CID # (3 or 4 digit security code on your card) book your hotel & travel online! Visit www.premiereshows.com and click on Hotel & Travel or call Travel Planners at 800-237-5655 or 212-532-1660

Sheraton Birmingham Hotel Hampton Inn & Suites directions to the . Rate: $113 • Adjacent (formerly Wyndham Tutwiler Hotel) 2101 Richard Arrington Jr Blvd North Rates: $129 - $139 • 0.3 Miles convention center 2021 Park Place North Courtyard by Marriott Birmingham Birmingham Jefferson Convention Center Downtown Hilton Garden Inn 2100 Richard Arrington Jr. Blvd. N Rate: $89 • 1.5 Miles Rate: $99 • 6 Miles Birmingham, AL 35203 1820 5th Avenue South 520 Wildwood Circle North

Doubletree Hotel Birmingham Hotel Highland @ Five Points South From NORTH & SOUTH (I-65) (formerly Radisson) (formerly Pickwick Hotel) At the downtown interchange of I-20/59 and I-65 Rate: $99 • 1.5 Miles Rate: $99 • 2 Miles take I-20/59 East. Continue to the far right-hand 808 South 20th Street 1023 20th Street South lane and take the 17th street exit (#125A). Turn left at the first light onto 8th Avenue. Proceed on Drury Inn and Suites Birmingham Marriott Birmingham Rate: $88 • 10 Miles 8th Avenue to Richard Arrington Jr. Blvd North Rate: $109 • 9 Miles 3510 Grandview Parkway 3590 Grandview Parkway and take a left. Pass under the Interstate and the BJCC will be on the left. Embassy Suites Oxmoor Valley Inn Rate: $129 • 3 Miles Rate: $72 • 6 Miles From the EAST (I-20) 2300 Woodcrest Place 260 Oxmoor Road Take I-20 West to the 22nd Street exit #125. Includes cook-to-order breakfast and evening reception At the bottom of the ramp, continue straight across 22nd Street and make a right at the next intersection onto Richard Arrington Jr. Blvd North. airline & car rental discounts The BJCC will be on the left.

From the WEST (I-20) Take I-20 East/I-59 North to exit #125B, which is 22nd Street. Turn left at the second stop light 800-468-7022 • Z Code: ZV98 800-331-1600 and then left again on 9th Avenue North. Go two Agreement Code: AP5EP4 Refer to Group Discount Book online at www.continental.com Code # K213092 blocks and take a right at the intersection onto (Enter both Z Code and Agreement Code Richard Arrington Jr. Blvd North. The BJCC will be without a space in the Offer Code Box when booking online) straight ahead on the left. • No service fees • Receive an additional 3% discount on published fares when booking online

1049 Willa Springs Drive, Suite 1001 PRE-SORTED Winter Springs, FL 32708 STANDARD US POSTAGE PAID TAMPA, FL PERMIT #2397