new dates Sep 30th - Oct 1st birmingham jefferson convention center • birmingham, alabama hair • nails •dayspa •business Photo: Biomaris USA Photo: OPI Products, Inc. Photo: PRAVANA Photo: Clean + Easy Photo: Grund Photo: RUSK show preview artistry & education at its best! Photo: GiGi look & learn featuring Beth Minardi Celebrity Haircolor HIGHLIGHTS Authority Revisit your favorites and check out our new education Join Beth as she shares her Cutting Edge Stage magic in the classroom! Sophisticated looks for Fall/Winter from trendsetting guest artists east ballroom A • Sunday • 12:30 - 1:30p Hair Extensions see page 31 for details Reinvent your clients image while achieving a natural look Additional registration required Global Texture hands-on Increase and improve your ability to serve a multicultural market workshops presented by Barbershop Highlights Razor and clipper techniques to keep male clients coming back Nail Education Discover the newest advancements in nail design and care Dayspa & Esthetics Skin solutions taught by skincare industry experts a r ti Exhibit Floor st ry • Hands-On Educational Series Don’t miss the latest Fall/Winter trends, products & • One-On-One Demonstrations e and show only specials du • Latest Fashions and Trends ca tion see page 31 for details continuing education at its best! Additional registration required For a list of states with continuing education hours, refer to page 34 or call 800-335-7469 New Show Dates Show Registration Coupon Savings! Sep 30th • Oct 1st Enjoy a unique shopping experience Register in advance and save up to $20! at premiere BIRMINGHAM 2007. Show Hours Take advantage of this great buying Sunday • 9a - 6p On or Before August 25th opportunity and enjoy the savings Monday • 9a - 4p Professional Two-Day Ticket Special $40 featured on pages 32-33. Student Two-Day Ticket Special $30 Show Location Hotel & Travel Birmingham Jefferson After August 25th Get the lowest rates at official show Convention Center Professional Two-Day Advance Ticket $50 hotels! Student Two-Day Advance Ticket $40 2100 Richard Arrington Jr. Blvd. North • Visit www.premiereshows.com, Birmingham, AL 35203 click on Hotel & Travel Day-of-Show • Call Travel Planners at Professional Two-Day $60 800-237-5655 or 212-532-1660 Monday Specials! Student Two-Day $50 A free gift will be given to the first 2,000 attendees including product For show registration visit selected stores, See page 36 for details. discounts and specials! FREE trip to distributors, www.premiereshows.com, call Orlando winner will be announced 800-335-7469 or use the registration form Monday! on page 35. TABLE OF CONTENTS EDUCATION Barbershop Highlights ..................................22 Business Forum ..................................... 28-29 Dayspa & Esthetics ................................ 26-27 Extensions & Weaves ............................. 18-19 Global Texture ........................................ 20-21 Hair Education ......................................... 6-17 Nail Education........................................ 23-25 The Cutting Edge Stage ............................. 4-5 WORKSHOPS Hands-On ....................................................31 Look & Learn ...............................................31 PARTICIPATING COMPANIES......... 30 GENERAL INFORMATION Birmingham City Information .......................19 Coupon Specials .................................... 32-33 p Directions & Parking ....................................36 h o to Registration Form ........................................35 : O a P r I, Show Policies & Procedures .........................34 ti In st c. ry Ticket Outlets ..............................................34 & ed Trip Giveaway Information ............................29 uc atio n at its best! HOTEL & TRAVEL INFORMATION................................. 36 SPECIAL EVENTS Beauty Industry Professionals Only Simply Pink Dance Party ..............................30 A professional license number or Student ID WILL BE REQUIRED to register. All attendees may be asked to present a photo I.D. along with one of the following credentials: • Salon or Spa business license denoting Salon ownership party in • Cosmetology License • Sally’s Professional Card (red) • Distributor Store Card • Cosmetology School business or state license with us and • Cosmetology school ID card support a great cause! For additional credentials not listed above, please contact Premiere Show Group at 800-335-7469. see page 30 NOTE: NO children will be permitted on the show for details floors or any of the educational components. marvin.young david.steiner jeffrey.altenburg presented by Farouk Systems presented by Scruples presented by Tressa CHI World As a member of Scruples Design Team for 13 years, Join the legendary Jeff Altenburg in this live performance Join the Farouk Systems’ Masters of the Art Design David’s new innovative techniques bring creative ideas as he captivates you with his unique blend of side- Teams as they present the amazing, new advanced to the forefront. Open yourself to a world of education splitting humor and outrageously innovative cutting technology of CHI Ionic Permanent Shine Color. and fun as he energizes your creative senses and techniques. He will motivate you to extraordinary new Experience the bold, inventive approach to coloring. makes you feel good about being a professional levels of creativity and inspiration! • Look and learn all about the amazing world of CHI cosmetologist. • Experience the new “CHI Ionic Permanent Shine Expect the unexpected! Ignite your laughter! Feed your Hair Color” combined with other CHI products and the cutting edge stage passion! Build your future! accessories north exhibit hall • 1st floor Sunday & Monday • 11 • 11:50a Also, look for Jeffrey on TV Guide Channel’s “Hollywood Look-a-Like”, where he gives a normal person the opportunity to look like a Hollywood star. the cutting edge stage Don’t miss this high powered performance from Tressa’s north exhibit hall • 1st floor visionary International Artistic Team demonstrating the Sunday • 2 • 2:50p latest cutting, coloring and perming techniques. Learn Monday • 12 - 12:50p how to create everyday salon styles with the latest and greatest designs! Tressa guest artists are creative with fresh, exciting cut and color techniques that help meet the increasing needs of their clients. At Tressa, we believe salon professionals are intelligent and customer driven people, who need only innovative tools to add to their already successful businesses to take them to the next level. Come join us for an education packed program designed with the salon professional in mind! the cutting edge stage north exhibit hall • 1st floor Sunday & Monday • 10 • 10:50a ® Cutting Edge Presentations that are: • Inspiring and motivating • Guaranteed to revive your creativity • FREE with your show ticket admission tom.dispenza bia.artistic.team martin.parsons presented by Chromastics presented by BIA International Color for the 21st Century Celebration Collection Cutting Design Techniques Tom will show you simple, yet elegant ways to please your The award winning BIA artistic team Watch Martin demonstrate his simple, yet effective every client. Join Tom as he shares his latest techniques Andre Edward and Maurice Burnett, and cutting and design system that revolves around his on the evolution of hair color, including formulas and featured industry stylists, will showcase “Balance Point Design System” which guarantees: techniques for: the 2007 Celebration Cut Collection. • Accuracy • Reds Increase your profits by simplifying your • Speed • Blondes cutting approach and saving time. Learn the Schism • Versatility • Brunettes Cutting System to create seamless layering in just five or • Adaptability • Highlighting patterns six steps. Learn when and why to texturize. Release your • The precision of design that we seek for each of artistic potential! our clients From the darkest of brown to salt and pepper, no hair color will be left out of this intense color experience • BIA’s new Celebration Collection Learn the latest trends and shapes for various lengths including previously treated hair and corrective situations. • Create your foundation of hair and how they will make you more profitable in • Fine-tune your cut the salon. • Customize to the client the cutting edge stage • Easy yet sophisticated seamless layering north exhibit hall • 1st floor Sunday & Monday • 1 • 1:50p The electrifying BIA Artistic Duo in a must see the cutting edge stage presentation! north exhibit hall • 1st floor Sunday ONLY • 12 • 12:50p DYNAMIC. GLOBAL. VISIONARY. BIA / THE POLY-TEXTURAL SOCIETY the cutting edge stage north exhibit hall • 1st floor Sunday • 3 • 3:50p Monday • 2 • 2:50p hair.education matrix l’oréal.professionnel presented by Royal Beauty Supply presented by Gulf States Beauty Supply Founded in 1980 by a husband and wife hairdressing team, MATRIX provides hairdressers with a comprehensive range of products that will help them grow their businesses and IT ALL BEGAN WITH THE HAIRDRESSER. provide the means to take full advantage of their talent and creativity. IT ALWAYS WILL. Now, 25 years later, their original ideas still stand strong and MATRIX is committed to Since our creation, we have been committed to providing salon professionals with only the development of the salon professional and offers a wide range of hair care, color and the best in art, technique and technology. Each day, we strive to provide new develop- texturizing products including: