Top 10 Reasons Why Oems Choose Microstrategy for Analytics Copyright Information All Contents Copyright © 2017 Microstrategy Incorporated

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Top 10 Reasons Why OEMs Choose MicroStrategy for Analytics Copyright Information All Contents Copyright © 2017 MicroStrategy Incorporated. All Rights Reserved. Trademark Information The following are either trademarks or registered trademarks of MicroStrategy Incorporated or its affiliates in the United States and certain other countries: MicroStrategy, MicroStrategy 10, MicroStrategy 10 Secure Enterprise, MicroStrategy 9, MicroStrategy 9s, MicroStrategy Analytics, MicroStrategy Analytics Platform, MicroStrategy Desktop, MicroStrategy Operations Manager, MicroStrategy Analytics Enterprise, MicroStrategy Evaluation Edition, MicroStrategy Secure Enterprise, MicroStrategy Web, MicroStrategy Mobile, MicroStrategy Server, MicroStrategy Parallel Relational In-Memory Engine (MicroStrategy PRIME), MicroStrategy MultiSource, MicroStrategy OLAP Services, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal, MicroStrategy Distribution Services, MicroStrategy Report Services, MicroStrategy Transaction Services, MicroStrategy Visual Insight, MicroStrategy Web Reporter, MicroStrategy Web Analyst, MicroStrategy Office, MicroStrategy Data Mining Services, MicroStrategy Narrowcast Server, MicroStrategy Health Center, MicroStrategy Analyst, MicroStrategy Developer, MicroStrategy Web Professional, MicroStrategy Architect, MicroStrategy SDK, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Integrity Manager, MicroStrategy System Manager, MicroStrategy Analytics App, MicroStrategy Mobile App, MicroStrategy Tech Support App, MicroStrategy Mobile App Platform, MicroStrategy Cloud, MicroStrategy R Integration, Dossier, Usher, MicroStrategy Usher, Usher Badge, Usher Security, Usher Security Server, Usher Mobile, Usher Analytics, Usher Network Manager, Usher Professional, MicroStrategy Services, MicroStrategy Professional Services, MicroStrategy Consulting, MicroStrategy Customer Services, MicroStrategy Education, MicroStrategy University, MicroStrategy Managed Services, BI QuickStrike, Mobile QuickStrike, Transaction Services QuickStrike Perennial Education Pass, MicroStrategy Web Based Training (WBT), MicroStrategy World, Best in Business Intelligence, Pixel Perfect, Global Delivery Center, Direct Connect, Enterprise Grade Security For Every Business, Build Your Own Business Apps, Code-Free, Welcome to Ideal, The World’s Most Comprehensive Analytics Platform, The World’s Most Comprehensive Analytics Platform. Period. Other product and company names mentioned herein may be the trademarks of their respective owners. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782, 8,005,870, 8,051,168, 8,051,369, 8,094,788, 8,130,918, 8,296,287, 8,321,411, 8,452,755, 8,521,733, 8,522,192, 8,577,902, 8,606,813, 8,607,138, 8,645,313, 8,761,659, 8,775,807, 8,782,083, 8,812,490, 8,832,588, 8,943,044, 8,943,187. 8,958,537, 8,966,597, 8,983,440, 8,984,274, 8,984,288, 8,995,628, 9,027,099, 9,027,105, 9,037, 577, 9,038,152, 9,076,006, 9,086,837, 9,116,954, 9,124,630, 9,154,303, 9,154,486, 9,160,727, 9,166,986, 9,171,073, 9,172,699, 9,173,101, 9,183, 317, 9,195,814, 9,208,213, 9,208,444, 9,262,481, 9,264,415, 9,264,480, 9,269,358, 9,275,127, 9,292,571, 9,300,646, 9,311,683 9,313,206, 9,330,174, 9,338,157, 9,361,392, 9,378,386, 9,386,416, 9,391,782, 9,397,838, 9,397,980, 9,405,804, 9,413,710, 9,413,794, 9,430,629, 9,432,808, 9,438,597, 9,444,805, 9,450,942, 9,450,958, 9,454,594, 9,507,755, 9,513,770, 9,516,018, 9,529,850, 9,563,761, 9,565,175, 9,608,970, 9,640,001, 9,646,165, 9,680,908, and 9,697,350. Other patent applications are pending. WHITE PAPER

Top 10 Reasons Why OEMs Choose MicroStrategy for Analytics

Organizations are always on the lookout for ways to stay competitive, enhance their service offerings, and generate new revenue streams. In today’s data-driven business environment, the most popular applications are those that deliver fact- based insights to users. From personal and commercial banking services, to travel websites, online stores, social media sites, and more, the opportunity to use data to enrich applications is everywhere. By leveraging data, organizations can deliver more than just a “good experience.” They can deliver truly value-added services in their applications and uncover valuable new insights about app usage patterns and customer behavior.

Build vs. Buy Decision Why MicroStrategy?

Organizations looking to embed analytics and reporting into We at MicroStrategy have invested heavily in our customers their applications face the choice of building their own in-house by having: solution or customizing and embedding an existing analytics 1. Focused long term vision that helps organizations around the product. For many organizations, the cost and expertise needed world pursue our vision of intelligence everywhere. to build an in-house application can be overwhelming. That’s 2. Access to a vibrant eco-system of experts, certified partners, why rather than building from scratch, organizations today are MicroStrategy developers, training professionals. increasingly either customizing open source software or going 3. Commitment to innovation across our comprehensive product line with the original equipment manufacturer (OEM) approach to inject analytics into their products and services. OEM partners 4. Dedicated on-boarding programs with dedicated sales support, who specialize in business intelligence can provide a cost joint marketing programs, and expert services. effective, thoroughly tested, highly secure, and scalable solution. MicroStrategy provides a robust enterprise-grade platform that enables OEMs and other technology companies to avoid the massive investments in time and money needed to build a custom reporting and analytics layer for their enterprise applications. Our open framework delivers support for multiple Our customer needs are constantly changing, platforms and devices, as well as hundreds of optimized and MicroStrategy is always changing with us connectors to relational databases, cloud sources, big data and there to deliver outstanding support. We sources, and more. It provides sophisticated administration work with MicroStrategy on a week-to-week basis, and data connectivity tools, a unified metadata layer, and an unparalleled in-memory architecture. It’s everything an helping to make sure that they take our needs into organization needs in an analytics platform: enterprise-grade consideration, and getting the enhancements and security, high performance, scalability, and data governance—all bug fixes we need to help our client base. delivered with the lowest total integration cost in the industry. Read about the top 10 reasons why OEM partners choose —Scott Frye, Manager Development MicroStrategy to deploy embedded analytics into their solutions. Care Coordination, & Analytics, Allscripts

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1. Comprehensive Analytics: Dashboards, Data Discovery, Mobile, Predictive Analytics, and Transactions

OEMs looking for an embedded analytics solution need more Mobile—MicroStrategy Mobile is the fastest, easiest, and most than just a subset of analytical capabilities provided by a point affordable way to mobilize existing information systems and web solution. They need a future-proof platform that allows them to applications currently trapped on the desktop. These mobile grow incrementally. capabilities are fully integrated into the MicroStrategy platform, so MicroStrategy provides a single, cohesive offering that empowers it’s easy to leverage existing visualizations, reports, and dashboards both IT professionals and business users to fully harness the to instantly deploy them via the MicroStrategy Mobile app. power of their data. MicroStrategy is the only analytics platform Predictive Analytics - While MicroStrategy offers a strong set of on the market that combines enterprise-grade performance, native analytical functions, the platform also allows organizations scalability, and security with easy-to-use interfaces and workflows. to leverage third-party statistical and data mining software Users can build any type of information application, from banded within their enterprise applications. The R Integration Pack allows reports and interactive dashboards, to data discovery applications analysts to deploy R analytics as standard MicroStrategy metrics. and sophisticated mobile apps. MicroStrategy offers a powerful range of analytical capabilities that can scale to meet the Transactions – MicroStrategy provides mobile write-back requirements of any IT professional, data analyst, or business user. capabilities that let users update systems of record from the field. Users can change data on the fly, insert new information, and view Dashboards—MicroStrategy provides the capabilities needed updated reports and dashboards—all from their mobile device. to build production-ready dashboards that enable faster, more informed decision-making and can be used by thousands of users Beyond these, there are many other capabilities—such as across an organization. banded reports, distribution, alerting, and geospatial analysis— that organizations can leverage to transform their data into Data Discovery—MicroStrategy supports enterprise-grade data real-world intelligence. discovery that’s fast, easy, and governable. These capabilities make it easy for business users to quickly connect to nearly any source and start analyzing data through intuitive workflows and interfaces.

MicroStrategy Enterprise Analytics

MicroStrategy offers a comprehensive set of enterprise analytics capabilities in a single unified platform, from data discovery to enterprise reports, predictive analytics, real-time transactions, and mobile analytics.

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2. Extensive Customization with Workflows

A true enterprise-grade platform should give organizations the the MicroStrategy platform. They can customize MicroStrategy ability to modify and extend out-of-the-box functionality to meet and reskin applications on both web and mobile with SDK toolkits their unique needs. It is common for organizations to invest in to deliver a consistent experience that leverages their own multiple technologies that need to interface with one another, unique, branded workflows. OEM partners can also inject analytics and embed analytics that deliver a consistent, branded look and into a completely white-labeled application in order to deliver feel across multiple platforms. fully customized applications to customers.

The MicroStrategy platform provides a sophisticated service- Additionally, OEMs can embed MicroStrategy into their own oriented architecture that delivers the flexibility and extensibility enterprise portals. MicroStrategy offers out-of-the-box portlets organizations need to deploy and grow applications as their designed to take advantage of the mechanisms of various portal business evolves. MicroStrategy makes it easy to customize applications, without requiring any adjustments or changes. applications by providing access to all its functionality through an With the portal integration, organizations can provide BI content, extensive set of APIs. portlet-to-portlet communication, single sign-on, interactivity with MicroStrategy Web, enhanced personalization, and much more. OEM partners can use their industry expertise to create custom analytics applications that leverage the powerful functionality of

In this live application, users can find detailed information on schools and districts, such as student performance metrics, enrollment rates, and funding levels.

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3. Open Framework and Unmatched Extensibility with Rich APIs

A platform that includes open APIs gives organizations the As data sources evolve and new ones become available, flexibility to extend out-of-the-box functionality to meet custom organizations need to be able to quickly tap into data stored in requirements—such as creating custom connectors to data sources these locations. Using MicroStrategy, organizations can leverage not natively supported by the platform, consuming data via custom HTML and JavaScript to build custom connectors for these applications, and pushing external data into applications. sources. By doing so, users can gain access to any data source without waiting until it is officially certified on the platform. With RESTful APIs, organizations can use MicroStrategy as a data source to quickly extract subsets of pre-processed data in JSON MicroStrategy also integrates with third-party and open source format. This addresses a key need for large enterprises and OEM JavaScript visualizations, so users can tell even more compelling partners that consume data through MicroStrategy’s governed stories with their data. MicroStrategy provides APIs, tools, and secured architecture via customized business applications. samples, and documentation to help users build custom HTML5 Organizations can also use RESTful APIs to push external data visualizations using open source and commercial libraries like D3 in JSON format into in-memory cubes on the MicroStrategy and Google Charts. Intelligence Server. This way, users can readily consume, process, and analyze data—unlocking new end-user workflows and opportunities for partner integrations.

Deliver top-notch custom applications with embedded analytics

WHITE LABELING Match your corporate branding PORTAL INTEGRATION to a tee with custom app, splash Use MicroStrategy screens, and login screens. reports/dashboards as components in your portal.

THIRD PARTY DATA CUSTOM WIDGET IN AS MICROSTRATEGY MICROSTRATEGY APP DATASET Build a custom widget, with its Push datasets directly into the REBRANDING own custom properties, that MicroStrategy platform and Customize MicroStrategy and automatically consumes and populate it with data using reskin applications on Web displays MicroStrategy data RESTful API calls. to include unique and in a mobile device. BUILD CUSTOM branded workflows. 3rd party application CONNECTORS CUSTOM WEB Build your own connectors to APPLICATION custom data assets and provide Extract subsets of users access to any data source D3 | GOOGLE CHARTS | ... EMBED VISUALIZATIONS CLOUD pre-processed data to be used by without waiting for them to be MICROSTRATEGY Build a new HTML5 visualization IN YOUR WEB APPS DEPLOYMENT external applications. certified by the platform. WIDGET IN using open-source libraries like D3 Customize interactivity with Customize admin portals MicroStrategy cube WEB SERVICES CUSTOM APP and Google. charts and graphs inside with your brand to manage APPLICATIONS Extend the MicroStrategy Mobile third-party web applications. your project. and more... 100s of out-of-the-box APIs to app to embed MicroStrategy in DATA IMPORT connect to applications via an existing custom app. SMTWTFS web services JSON HTTP HTTP

XML

REST API PUSH API DATA CONNECTOR SDK WEB SDK MOBILE SDK VISUALIZATION SDK EMBEDDING API CLOUD API

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4. Object-oriented Metadata That Delivers a Single Version of the Truth

An object-oriented architecture is critical for any analytics reuse objects hundreds of times across the enterprise, without platform as it catalogs every aspect of the business. Data assets, any duplication of effort. Changes or modifications made to KPIs, dimensions, users, reports, and dashboards, are all stored in any object in the metadata automatically proliferate to all other a central location as unique logical objects to support reusability. dependent objects, which eliminates the need to manually For OEMs designing embedded BI applications, this metadata is update changes across multiple reports and documents—a key because it helps to anchor multiple floating points to set the critical capability for large deployments. This model not only stage for a secure and governed application. permits the deployment of applications without any duplication of effort, but also enables secure object reuse across the BI The core of a MicroStrategy deployment is the centralized deployment. The unified metadata is the key to ensuring fast metadata repository, which is a collection of objects, as defined development times, seamless platform scalability, efficient by developers, that can be reused across the BI project. Objects application management, and a single version of the truth. can be combined to create higher level objects, like reports, dashboards, and applications. With this resource, developers can

MicroStrategy makes it easy to quickly develop BI applications while reducing maintenance burdens with its object-oriented, reusable, and fully dynamic metadata repository.

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5. Architecture for Flexible Multitenant Deployment

The increased adoption of cloud computing and virtualization are built on a single architecture. The MicroStrategy platform technology has made multitenancy a critical requirement in enables organizations to efficiently share a single application today’s IT environment. In a multitenant environment, multiple across thousands of tenants, create tenant-specific applications, or customers share the same application, running on the same combine both approaches. In shared application deployments, it’s operating system and hardware, with the same data storage easy to tailor a single set of dashboards so content is personalized mechanism. Advantages of this type of multitenant environment for each customer in terms of data security, branding, and naming include easy upgrades, fast deployments, and overall cost savings. conventions. For instance, a single dashboard might refer to When deploying multitenant applications, organizations “Guests” when viewed by one company and “Customers” when are faced with the task of giving each tenant a personalized viewed by another in a different industry. Sharing resources experience while minimizing administrative and infrastructure can result in more efficient administration, reduced resource overhead. With MicroStrategy’s multitenancy capabilities, OEM consumption, and lower overall TCO. customers can benefit from powerful, custom applications that

Complete isolation (rare with MicroStrategy)

Server sharing (Partial Isolation) (common with SaaS vendors with <100 tenants)

Application sharing (Partial Sharing) (common with SaaS vendors with data separation requirements) KEY:

Intelligence Server

Complete sharing (Optimum TCO) Project (common with SaaS vendors with large data sets) Database

Hybrid (Large/unique customers may have their own databases or projects. SaaS vendor likely charges extra)

Multitenancy enables an OEM’s various customers to experience custom applications, all built on a single architecture.

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6. Enterprise-grade Performance and Scalability

OEMs require exceptional performance from applications so they MicroStrategy is optimized for speed at enterprise scale, supporting can deliver speed-of-thought reporting regardless of data volume, high-performance reporting and analytics for hundreds of report size, or other variables. An ideal enterprise platform should thousands of users across the enterprise. Organizations can ensure leverage sophisticated query, caching, and computing techniques performance and reliability across the entire user population with to ensure internal processes are completed with maximum speed work- and user-fencing, as well as clustering of up to eight nodes. and efficiency. A platform that fails to maintain high performance Additionally, with MicroStrategy, there are no restrictions on data in the face of increasing data volume can gradually erode your size for either direct or in-memory sources. Today, MicroStrategy business by reducing internal productivity and frustrating users. customers can leverage in-memory cubes with over 2 billion rows while delivering sub-second response times to end-users. Designed from the ground up for unmatched performance, MicroStrategy is also the only comprehensive analytics vendor MicroStrategy delivers sub-second response times, even on that supports big data analytics with native connectors to HDFS to the industry’s largest datasets. A key component of this is access petabytes of data in real time. MicroStrategy’s support for push-down analytical functionality, which drives computations intelligently to the database when needed. This shortens overall response times and improves the end user experience. Also, MicroStrategy can create multiple, parallel threads to the database, further increasing the speed at which data is fetched from the warehouse. The platform is based on an in-memory architecture that can partition cubes and process data in parallel, which lets organizations process larger cubes, faster.

Compared to other large international BI vendors and large enterprise BI platforms, MicroStrategy has been a market leader in computing large data volumes for several years. Survey results confirm that MicroStrategy is not only used in large scenarios but it is also able to handle very large data volumes.

—The BI Survey 16, BARC

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7. Exceptional User Experience with Governed Self-Service

Self-service analytics is an essential requirement for OEMs. To be Unlike data discovery point solutions, MicroStrategy combines the truly impactful, these self-service applications need to provide ease of data discovery with enterprise capabilities like scalability, user-friendly access to the same types of powerful analytical performance, security, and governance—all in a single platform. tools and sophisticated interfaces typically used by developers. The MicroStrategy metadata model makes it possible for anyone In addition, they need to include automated data management with the right privileges to promote new and external content features that allow business users to selectively access, blend, to the server and tie it to a certified data model with ease. Users and explore enterprise data on their own. This functionality needs can map the metadata at the dimension level, as well as the to be available without IT assistance, and the platform needs cube level, so they have the flexibility to control the data that is governance procedures that help ensure business users can align published to the model. The platform supports governance for their personal data with trusted enterprise sources in order to data from disparate sources, even external non-certified sources. avoid reporting conflicts. This enables organizations to build a system of record that users can trust, while also delivering the speed and flexibility business users demand.

The MicroStrategy platform allows anyone with the right privileges to promote new and external content to the server and easily tie it to a certified data model.

Genesys empowers some of the world’s most powerful customer experiences and MicroStrategy plays a key role in helping us differentiate ourselves in the market through its extremely easy-to-use interface and world-class platform. —Praphul Kumar, Senior Director Design & Analytics, Genesys

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8. Support for Multiple Platforms, Multiple Devices, Multiple Interfaces, and Hundreds of Data Sources

Organizations need access to a wide variety of data sources, while MicroStrategy provides instant access to nearly any type of data ensuring data reliability and consistency. Users must also be able with out-of-the-box connectors to sources including personal to explore this data on any platform, device, or interface without spreadsheets, enterprise data warehouses, and big data systems. roadblocks or limitations. MicroStrategy delivers optimized connectivity to 80+ RDBMS, With MicroStrategy, organizations can roll out analytics across MultiDimensional eXpressions (MDX) cube sources, Hadoop the enterprise using on-premises, cloud, or hybrid deployment systems, and cloud-hosted data sources. The combination of options. The platform is supported on both Windows and Linux, these powerful connecters with MicroStrategy’s multi-pass SQL and can be clustered with up to eight server nodes. By partnering engine, push-down architecture, and data blending capabilities with AWS, the leading cloud vendor, MicroStrategy allows makes the MicroStrategy platform uniquely suited to provide organizations around the world to spin up their own instances in optimized performance and unmatched data access. minutes, giving companies the freedom to start small and expand as needed. Users can consume and interact with data on iOS and Android devices, on the web, or even offline.

iPad 12:30 PM 100%

MicroStrategy’s open architecture supports multiple platforms, operating systems, and devices.

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9. Comprehensive Security with Single Sign-On (SSO) Support

Enterprise BI platforms interact directly with your critical business network and the MicroStrategy platform. Business users can move data, so it’s essential that these platforms deliver robust security at freely between all BI and other enterprise applications without every level of the BI architecture. A true enterprise BI system must maintaining multiple logins and passwords. This single sign-on be able to: authenticate users, control access to metadata objects, capability further simplifies administration and maintenance of security validate users on mobile devices, and encrypt communications profiles and groups. MicroStrategy helps implement single sign-on across the entire analytics ecosystem. Given the increasing frequency by leveraging a company’s existing security infrastructure to deliver and scale of data breaches, enterprise security should be of paramount a seamless experience for end users. Identity management systems, concern for every organization looking for an embedded analytics portals, and other third-party applications that are part of a company’s solution. Platforms that lack end-to-end security, or have inefficient larger security infrastructure can all be integrated with MicroStrategy. workflows for security administration, put your organization’s critical The MicroStrategy security model is built around the concepts of enterprise data at risk. users and user groups, which are represented as logical metadata Many corporations have a single, centralized security directory objects. These objects help to ensure that data is secured at the most which governs user access to internal systems and applications granular levels. Role-based security filters ensure that individuals across the entire enterprise. MicroStrategy integrates seamlessly can only see data that is relevant to them. This eliminates the need with security directories through linked authentication, also called to build multiple versions of the same application, which saves external authentication. Benefits of linked authentication include development time and simplifies large-scale deployments. With reduced administration and maintenance of users in the BI system MicroStrategy, administrators can also apply Access Control Lists and increased ease of use for end users. With automatic, linked (ACLs) to large user groups, restricting the range of data objects they authentication, users typically use a single login to access both the can access or actions they can perform.

MicroStrategy’s security model provides granular control for administrators and personalization for end users.

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10. Powerful Automation and Administration Tools that Reduce TCO

Sophisticated automation and administration tools are essential deployment, across multiple projects and servers, both on- for any OEM deployment. These tools should reduce the premises and in the cloud. complexity of managing a production system and include In a single interface, administrators can quickly and easily view workflows for automating manual tasks, including: life cycle usage patterns, system resources, uptime, and alerts related to management, data integrity checking, and platform monitoring. all their projects and environments. They can easily maintain Platforms with inefficient, non-unified administrative systems will and upgrade systems, automate workflows, manage objects and become more difficult to monitor and manage as a deployment migrations, do regression testing, and ensure superior data quality scales. This can lead to poor performance, security vulnerabilities, and security — all without the need for any redundant work. and increased TCO. Thus, administrators can reduce the time and effort spent on MicroStrategy delivers a centralized administration console and routine maintenance and administrative tasks, like moving assets powerful tools that let organizations monitor, automate, and from test to production environments, checking data quality, and control deployments with fewer administrators. These tools allow scheduling health checks. administrators to monitor every environment in a MicroStrategy

Efficiently develop applications - scale, automate, and proactively monitor your entire system

For over 25 years, MicroStrategy has been building software that helps organizations transform their data into real- world intelligence. Our software helps people discover new opportunities, make better decisions, and drive real results. We believe analytics is the key to unlocking a smarter enterprise and transforming the way people work.

For more information about partnering with MicroStrategy, visit our OEM page microstrategy.com/us/company/partners/oem