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BTLOOKSMART SIGNS TWO YEAR DEAL with BT OPENWORLD Submitted By: Prodigy Communications Monday, 23 September 2002
BTLOOKSMART SIGNS TWO YEAR DEAL WITH BT OPENWORLD Submitted by: Prodigy Communications Monday, 23 September 2002 Leading UK ISP Teams With BTLookSmart for Two More Years London, 23rd September 2002 BTLookSmart today announced a two year advertising and search syndication deal with leading UK Internet service provider (ISP) BT Openworld. BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), global leader in Search Targeted Marketing, and British Telecommunications (NYSE: BTY). The agreement is an extension of an existing contract with BTLookSmart providing web search and directory solutions to BT Openworld. The comprehensive advertising and syndication deal stems from the companies joint initiatives to support the development of new revenue streams and the optimal monetisation of search traffic. BTLookSmart will host and serve BT Openworld’s search and directory service. The agreement, including sales of space for BidSmart Featured Listings, Performance Listings and graphical advertising, will be controlled and operated by BTLookSmart. The mechanism will allow highly targeted advertising through cross-linking to keyword search and categories. Revenues generated will be shared between BT Openworld and BTLookSmart. “The extension of our contract with BT Openworld is an endorsement of BTLookSmart’s strengths and expertise in the provision of search and directory services. This syndication deal, coupled with our recent acquisition of UK Plus, shows that we are in a unique position to provide a total managed search solution for ISPs and Portals,” said Kevin Kerrigan, BTLookSmart COO. “We look forward to continue working with BTLookSmart to provide highly effective search results for our customers as well as effective monetisation of search traffic”, said Mehdi Salam, Director of Sales, BT Openworld.
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