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BTLOOKSMART SIGNS TWO YEAR DEAL with BT OPENWORLD Submitted By: Prodigy Communications Monday, 23 September 2002

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BTLOOKSMART SIGNS TWO YEAR DEAL with BT OPENWORLD Submitted By: Prodigy Communications Monday, 23 September 2002 BTLOOKSMART SIGNS TWO YEAR DEAL WITH BT OPENWORLD Submitted by: Prodigy Communications Monday, 23 September 2002 Leading UK ISP Teams With BTLookSmart for Two More Years London, 23rd September 2002 BTLookSmart today announced a two year advertising and search syndication deal with leading UK Internet service provider (ISP) BT Openworld. BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), global leader in Search Targeted Marketing, and British Telecommunications (NYSE: BTY). The agreement is an extension of an existing contract with BTLookSmart providing web search and directory solutions to BT Openworld. The comprehensive advertising and syndication deal stems from the companies joint initiatives to support the development of new revenue streams and the optimal monetisation of search traffic. BTLookSmart will host and serve BT Openworld’s search and directory service. The agreement, including sales of space for BidSmart Featured Listings, Performance Listings and graphical advertising, will be controlled and operated by BTLookSmart. The mechanism will allow highly targeted advertising through cross-linking to keyword search and categories. Revenues generated will be shared between BT Openworld and BTLookSmart. “The extension of our contract with BT Openworld is an endorsement of BTLookSmart’s strengths and expertise in the provision of search and directory services. This syndication deal, coupled with our recent acquisition of UK Plus, shows that we are in a unique position to provide a total managed search solution for ISPs and Portals,” said Kevin Kerrigan, BTLookSmart COO. “We look forward to continue working with BTLookSmart to provide highly effective search results for our customers as well as effective monetisation of search traffic”, said Mehdi Salam, Director of Sales, BT Openworld. The announcement comes on the back of a recent deal which saw BTLookSmart becoming the sole provider of search solutions to Associated New Media’s (ANM) online sites including This is London, This is Travel, This is Money and Femail. About BTLookSmart BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), a global leader in search targeted marketing, and British Telecommunications (NYSE: BTY). It provides directory and search solutions in multiple languages through many of the leading ISPs and portals in Europe and Asia including MSN, Tiscali, ntl:home, BT Openworld, AltaVista, UK Plus, DDi corporation and Japan Telecom. The BTLookSmart network in the UK enables advertisers to reach 63.5% of all active Internet users (source: Jupiter Media Metrix, January 2002). BTLookSmart is deploying LookSmart's Web, WAP, mobile Internet and broadband search and directory solutions for ISPs, portals and mobile Internet businesses in countries across Europe and Asia-Pacific. The company operates two regional headquarters in Tokyo, Japan and London, UK, serving the Asia Pacific and European markets respectively. For further information please visit http://www.btlooksmart.com Page 1 For more information please contact: Tim Hadley / James Cook / Mark Casey Prodigy Communications Tel: +44 (0) 20 7580 1366 Fax: +44 (0) 20 7580 1367 Email: [email protected] / [email protected] / [email protected] About BT Openworld BT Openworld, BT's mass market internet division, is one of the UK's leading internet service providers and the UK's number one in unmetered access. It delivers broadband and narrowband services to more than 1.8 million business and consumer customers in the UK through www.btopenworld.com. Its wholesale arm, BT Openworld Powered, supports 1.1m customers by providing virtual ISP services for brands including MSN, Barclays and Tate Britain. For further information please visit http://www.btopenworld.com For more information please contact: Tony Henderson Head of Media Relations, BT Openworld Tel: +44 (0) 20 7469 2363 Email: [email protected] Page 2 Distributed via Press Release Wire (https://pressreleases.responsesource.com/) on behalf of Prodigy Communications Copyright © 1999-2021 ResponseSource, The Johnson Building, 79 Hatton Garden, London, EC1N 8AW, UK e: [email protected] t: 020 3426 4051 f: 0345 370 7776 w: https://www.responsesource.com.
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