PUBLISHED FOR YOU- AND YOUR STAFF II
MAY-JUNE, 1974
Kodak presents ,rr,_11-.!..lillKl.es ,•.• super 8 color tnovies vvithlip-sync. sound: KodakEktasound tnovie• equiptnent.•
Kodak introduces super 8 SOUND movie equipment for amateur photographers with Kodak Ektasound movie cameras and projectors, and Kodak sound movie films. The amateur movie-maker can now record SOUND plus PICTURE - just as easily as he used to take silent movies. The sound movie films in super 8 size are packaged in a sound movie cartridge which loads instantly into the Ektasound cameras. Sound is recorded onto a magnetic stripe which runs down the edge of the film outside the picture area. The new cameras will also accept conventional silent super 8 cartridges.
The Kodak Ektasound stripe for sound record Both projectors can show wood cabinet. Supplied 130 and 140 movie ing. The film cartridges either sound or silent with 20ft cord . cameras include many of have a sound port which movies with excellent * Sound Movie Leader f.,c fcacures o'i the popu ailows the film to inter edge-to-edge sharpness. -Availabl e in 50ft rolls. lar Kodak XL movie face with the camera re They have 400ft reel Magnetic stripe so cus cameras - the same fast cording head. There is capacity, 18 or 24 frames tomer can record lead-in fl 1.2 Kodak Ektar len an 18-frame separation per second operating narration or mood music. ses , double-vane CdS between sound and pic speeds and an accessory exposure control, 230 ture. This separation is speaker jack . AVAILABILITY degree shutter opening an international stan The Kodak Ektasound plus the external view dard, so films exposed in 245 movie projector adds Kodak Ektasound cam finder and exposure sys an Ektasound camera sound recording facilities eras and accessories be tem which does not rob can be projected in any to the above basic fea came available in May; light from the lens. super 8 sound movie tures. This capability in however, the Ektasound projectors will be avail projector. cludes sound - on - sound The Kodak Ektasound able in limited quantities 140 movie camera adds Never before bas the recording or erasing por tions of pre-recorded in early June. Prices are a 9 to 21mm f/ 1.2 man home-movie-maker bad shown on page 4. ual zoom lens with a such scope available to material. The 245 model high aperture coupled is also supplied with a Supplies are limited, so him. With Kodak Ekta interested photo dealers sportsfinder to the above s o u n d cameras and zoom lens. basic features . are invited to contact Kodak sound movie films, ACCESSORIES their local Kodak branch Both Ektasound cameras existing light and exist Customers can choose for further details. incorporate highly so ing sound movies are a from a good range of phisticated sound re practical reality! accessory items. For the cording equipment , in camera they can select : cluding an amplifier with NEW PROJECTORS * B attery Pack-Six automatic gain control. The new Kodak Ekta AA-size batteries in This allows the cameras sound 235 and 245 movie special pack to boost to adjust automatically projectors share some motor batteries for ex for the sound level in very distinctive features tended cold weather much the same manner - real wood cabinet, operation. as they adjust for the smoke-tinted dust cover * Extension Cord - A light level. (which doesn't have to l 5ft-long microphone ex In order to record sound be removed during pro tension cord which plugs movies in one of the new jection), dual - position into the existing 12ft cord cameras, it is only neces mirror so you can pro to give microphone re sary to drop in a sound ject from the front or cording distances of up movie cartridge, plug the rear, and a single control to 27ft. microphone into the lever that handles every * Directional Micro camera and press the thing. phone-A special micro camera trigger. The cam The projectors are a de phone which only re eras are supplied com parture from the tradi cords sounds to the front plete with movie-making tional idea. Because the and hence is useful where case, omni - directional dual-position mirror can a particular sound needs microphone with 12ft project from the front or to be isolated from other cord, microphone .stand, back, it is possible to sounds. This microphone wrist strap, rubber eye locate th e projector can also be used with the cup, instruction manual against the back wall model 245 projector. and batteries. with the controls and For the projectors: The two new sound films, image projection to the * Projector Case - Kodak Ektachrome 160 front. Alternatively, the Sturdy polythene con sound movie film (type projector can be mounted struction . Holds projec A) and Kodachrome II on a stand with projec tor plus spare lamp, sound movie film (type tion from the rear of the microphone plus two A), only differ from their unit thus allowing the 400ft. movie reels. silent equivalents by the operator full access to * Auxiliary Speaker - addition of a magnetic the front controls! An 8-ohm speaker with • t t Questionsand AD-CAMPAIGNWILL COMlVIENCE Answers about the "Talkies" Kodak experience - both locally and overseas - IN JUNE shows that people are naturally very curious about the "LOOK HEAR" . ... new Kodak Ektasound cameras and projectors. They That's the promotional ask all sorts of questions, so to help you we've listed theme Kodak will use to introduce sound movies below the more commonly asked ones, along with the to the public. answers. And while your customers may not ask every They will get the full question exactly as they are put below, you are bound story on Kodak Ekta to hear some variations on these themes: sound movie cameras in a nationwide press cam Q. How do you adjust of sound that could be paign scheduled to break the volume of sound re picked up by the micro in the second week of corded in your movies? phone. June (Queensland one week later). A. You don't! An auto Q. Why does the camera Here 's a quick rundown: matic control (AGC) have two microphone Daily Press. This in within the camera ad jacks? * justs the input signal formative advertisement A. In situa tions movie depicted here as an Kodakpresents''Jhlkies! .. from the microphone to a level that makes for makers may encounter, artist 's impression (in full super 8 color movies with lip-~c. sound such as rooms with size it's a big 27 x 36cm) Automatic The cameras Howto make comfortable listening sign reQuires that each block of type '11"'\lJr (MIJ1 ~ 11..!es sound - reflecting walls, will give the basic facts light COntrol ure. A block ct type constitutes an area 1- t.alKJJ when the movie is pro An Important thing about text type ay or a light gray and _whether it w ill _ thing about text type is Its weight sounds of the camera faces, witho ut leading , look very tive tex~re are ~term1ned by the cho, lead ing, look very dark on the jected and sound is and figures behind the have a ligh t colo r. Boldfaces, gener Type prints hea_v1er on ~oft paper than or . Boldfaces , generously leaded, may be recorded at a new equipment. A smal on the page as lightfaces without about text type 1s Its weight on the page , lightfaces w ithout lead ing, but played back. ~1:;:~~r~~~r:~1:;Jiea~tur ng, look very dark on _ _ faces dltfer fn texture from mode noticeable level. To re ler ad will be used as a weight or texture. A block of type be a dark gray or a light gray and Q. Is it possible to use duce the chance of re follow-up in later weeks . An Important thing about text typ faces, withou t leading, look very silent super 8 film cart cording sounds of the Automatic have a light color . Boldfaces. gen on the page as lightfaces withou ridges with the Ekta camera, an alternate mi sound control Old-style type faces differ in text cl distinctive texture are determined laces . Good design requires that leading. Type prints heavier on soft we ight or texture. A block of type sound cameras? crophone jack reduces thing about text type is its weight on leading, look very dark on the page . (by 10 db) sound pick-up or. Boldfaces , generously leaded, Theprice A. Yes! Both cameras lightfaces without leading , but they algn requ ires that each block of when the microphone is faces differ in texture from modern ure. A block of type constitutes a ay or a light gray and whether it will accept either silent or tive texture are determined by plugged into this jack. The projectors Type prints heavier on soft pape sound super 8 cartridges . An Important thing about text type about text type is its weight on This jack is also useful faces, without leading, look very ~ have a light color . Boldfaces , gen when children or other on the page as lightfaces without Q. What is the flickering Old-style type faces differ in text / subjects are speaking faces. Good design requires that red light in the view weight or texture. A block ol type be a dark gray or a light gray and finder? very close to the micro of distinctive texture are determi leading. Type prints phone , or to minimize A. This light appears wind noise or other back when these four con ground noise. When the ditions exist: microphone is plugged * Television. Two 60- page , or "color'' . 1) a sound cartridge is in into the other jack, page.. Lighttacas, with have about the second "live" commer •d ing , but they have a ~ .... the camera sounds are recorded at !"411111 lrommodemfacea ~-:-;.,'. ~- .... cials on the "Ernie Sigley 2) the microphone is cor the camera's full cap Show" will further in EW hout leading , look very dar k ~~~ rectly plugged in ability. form potential customers 3) the 9-volt battery is in the Brisbane, Sydney, KodakEktasound movie cameras Q. What's the power An important thing about text type is its weight on the page good Melbourne and Adelaide source for the Kodak areas. 4) there are sounds in the Ektasound Movie Cam scene being filmed. eras? Q. What is the effect of A. Six AA batteries pro the 18-frame separation vide power for the cam It au between image and sound era motors and e-is:posurc NEW BOOK"TELLS ALL'' when you edit and splice'? control system for up to "For years a favourite began in Is lip-sync sound lost 1S sound cartridges or theme of science fiction when the film is spliced? 25 silent cartridges . The writers has been 'the HOW TO MAKE GOOD sound amplifier is pow (G 1923 A. Splicing sound film ered by a 9-volt tran time machine'. In the S2.50 'Way back, in 1923, presents no real problem . sistor battery which stories, people climb into 1s~ Kodak introduced the The 18-frame separation /l"(},,l,,t' should be changed an a piece of apparatus that Pt
A new Kodak product just released seems certain to be a hit with many owners of Kodak Instamatic cameras. The Kodak Instamatic close-up stand enables the owners of any of the "33" or "55"-series Instamatic cameras (with flash or magicube sockets) to take close-up pictures of coins, flowers, insects and other small objects.
Any subject up to 72mm The stand can also be field with all models is square (that's about used to photograph small very good: ± 10mm 2 ¾ in.) can be photo ekctronic or mechanic al either way. The close-up stand is graphed in color or components. Provided When the weathe r is unfit even for ducks , an alert photographer can get shots like this . black-and-white simply copyright laws are not supplied complete with by clipping the camera infringed, copies of illus instructions. It can be Old man winter is here. That skilled creator of dismal weather whose ever-present to the stand, fitting a trations, titles and other used with the following footsteps can be heard in the rain. That past-master of turning days into cold and Kodak Instamatic cam flash cube or magicube, flat surfaces can be overcast bouts of boredom. eras: and placing the subject made. What to do? The picture-taking scene seems about ended. There's the odd indoor within the frame. Daylight pictures can be 55X , 56X, 133, 133X , flash shot and, on the surface, that's about all. The stand incorpor taken with the stand l 55X, 233, 233X , 255X, But the minute the rain stops or slackens, an enterprising photographer can find a 333, 333X, 355X. ates a matte white reflec provided the subject multitude of outdoor picture possibilities! The suggested retail price tor which effectively matter is not in the is $9.95- a worthwhile Sopping wet conditions throws even 11lurnination shade, in which case flash purchase for nature change dull familiar sur from the flash onto the is recommended. Few if lovers and others inter faces into things of YES- BUT HOW DO subject to always give any camera adjustments ested in close-up photog beauty. Pavements be the correct exposure. are required. Depth of raphy. come shiny black back YOU SELLIT? grounds to a montage of U.S. sales experience with Kodak Ektasound movie multicoloured leaves and cameras has shown a definite need for the photo foliage. dealer to make his own sales demonstration movie. The pattern of raindrops Customers were much more impressed with a film SAVE THAT SALE! on lake or sea seems to that the dealer had made than with a Kodak film stretch to infinity. Un reduced from 16mm to super 8 - they felt sound movies were something they could do themselves. Mail to local branch The life blood of your expected exhibits of nature's beauty emerge Hence, Kodak has produced a 16 page booklet show , business is sales. These ing how to produce your own demonstration movies won't happen unless cus after the showers-in -----Kodak Sales Course tomers are satisfied with quisitive birds and ani for in-store sales purposes. both the product AND Another booklet produced specially for photo dealers mals-perhaps even sun is one titled "Kodak Ektasound movie equipment: Pleaseenrol: ' the service they receive shine to warm the still I Things to Know About 'Em When You Sell 'Em". I from your store. So, ness. naturally, an opportunity Written in a mildly "tongue-in-chee k" style, this to improve this customer The tree trunks gleam "pedantic dictionarium " will entertain and educate satisfaction should not and the leaves hang with at the same time. I I be taken lightly. large sparkling drops. Finally, your Kodak Field Representative is fully Kodak sales courses pro In the city, color is plen briefed about these new products. He or she can offer some valuable advice. vide the product know tiful. There are lights I I ledge and sales tech and signs, umbrellas and niques necessary to main raincoats , buses, trams KodakEktasound Equipment tain your customers sup and cars. Color reflects port. Your staff NEED on puddles and on wet Prices I I training if YOU are to Sugg. Retail BusinessName: succeed! pavements in both static Product Incl. Tax The sales courses are and moving patterns , Kodak Ektasound 130 movie camera proven, and importantl y, providing a challenge to (with case and batteries) $243 .95 I I they are fun! Who would still and movie camera Kodak Ektasound 140 movie camera want to sit through a alike. (with case and batteries) 340.40 dull series of lecture s? So don't close shop just Kodak Ektasound 235 movie projector 299.00 Very few of us. So why Kodak Ektasound 245 movie projector 399.00 I I because it's winter. Pic Telephone: not take a positive step Kodak Ektasound camera battery pack 8.93 and clip the coupon and ture-taking opportunities Kodak microphone extension cord 8.75 Date: ______send it to your local of a different kind abound Kodak directional microphone 15.85 I I Kodak branch? The sales and you can help your Kodak Ektasound projector case 34.37 you save will be your customers enjoy their Kodak Ektasound auxiliary speaker 28.98 \. --- -- J own! winter photography! Kodak sound movie leader 8985 (50ft) 3.00 4 .OAK Sales News, May-June, 1974 I KODAK (Australasia) PTY. LT. •