FOR IMMEDIATE RELEASE For more information, contact: Tom Whitestone, Associate Athletic Director for Media Relations
[email protected], 704-687-1022 Charlotte 49ers launch bold new identity Updated brand leverages momentum of numerous sports, overall athletic program The Charlotte 49ers, UNC Charlotte’s Division I intercollegiate athletics program, today unveiled a highly anticipated new brand identity that is expected to become a rallying point for all of Niner Nation and the broader Charlotte community. This is the first update to the Charlotte 49ers athletic mark since 2000. “The new identity captures the energy that will drive our programs to championship-level success,” said 49ers Director of Athletics Mike Hill. “It’s an exciting time for Charlotte athletics. We enjoyed our first football bowl game last season, set a record for home wins in men’s basketball, won league titles in men’s and women’s track and field, advanced to the NCAA Men’s Soccer Tournament second round, and saw multiple teams continue their dramatic competitive ascent. To build on that, we’re thrilled to have our new bolder identity that not only reflects our commitment to excellence but encompasses the pride this community has for our institution as well as our strong connection to our dynamic city.” The centerpiece of the new look is a distinctive mark called the “All-In C.” An evolution from the current Charlotte athletics logo, it places the classic 49ers’ gold-mining pick inside a collegiate-inspired “C” with beveled corners, an aggressive stance and a 9-degree forward tilt that illustrates the brand’s positive energy and forward momentum.