PROGRAM NOVEMBER 14 TO 16

programme-en.indd 1 06/11/12 11:20:09 THANKS TO THE 2012 MÉDIA-JEUNES SPONSORS

MAIN SPONSOR

PRESTIGE SPONSORS

EXCELLENCE SPONSORS

programme-en.indd 2 06/11/12 11:20:09 SPECIAL THANKS

Youth Media Alliance would like to warmly thank its 2012 Média-Jeunes advisory committee:

GUILLAUME ANIORTÉ / Tribal Nova PATRICIA LAVOIE / mmmedia HÉLÈNE ARCHAMBAULT / Télé-Québec MADELEINE LÉVESQUE / Sardine Productions CHRISTIANE ASSELIN / Turbulent DOMINIQUE MENDEL / Echo Media JUDITH BEAUREGARD / Toboggan LOUIS-PHILIPPE MORIN / PRAM Québec PASCALE CUSSON / Director SOPHIE PARIZEAU / Vivavision FRANCINE LAPRADE / Radio-Canada

TABLE OF CONTENTS

Word from Co-Chairs ...... 4 Word from Executive Director ...... 5 Word from Sponsors ...... 6 Schedule and Venue ...... 8 General Conference ...... 10 Workshop with Maya Goetz ...... 13 Prix Jeunesse Screening ...... 14 Speakers’ Biographies ...... 18

YOUTH MEDIA ALLIANCE

BOARD OF DIRECTORS

Co-Chairs Treasurer PETER MOSS / PDM Entertainment VINCE COMMISSO / 9 Story Entertainment J.J. JOHNSON / Sinking Ship Entertainment Secretary Vice-Chair MICHELE PARIS / Knowledge and BBC kids MICHÈLE FORTIN / Télé-Québec

Directors GUILLAUME ANIORTÉ / Tribal Nova MADELEINE LÉVESQUE / Sardine Productions CAROLE BONNEAU / TELETOON Canada IRA LEVY / Breakthrough Entertainment MICHAEL GOLDSMITH / Astral Televison Networks ALEXANDRA RAFFÉ / Thunderbird Films JOCELYN HAMILTON / Corus Entertainment KIM WILSON / CBC Television

YMA OFFICE TEAM CHANTAL BOWEN / Executive Director LYNE CÔTÉ / Special Events and Communications Coordinator

programme-en.indd 3 06/11/12 11:20:10 WORD FROM CO-CHAIRS

We make the best shows!

Try as we might to be polite about it, or cage it with “we have a generous funding system in Canada,” there’s simply no denying that our industry produces some of the best kids and youth television and digital media in the world.

Studies and sheer market reach support this claim. So the question becomes, why? Why do Canadians make such awesome programming? I have to believe that part of the answer is that we care. It’s why you’re here. The Youth Media Alliance Conference is unique in that its primary focus is on how to make our stuff better for kids.

Over the next few days, you’re going to be introduced to new ideas, fresh approaches and peers who are taking risks, all in a continuing eff ort to make a positive diff erence in kids’ lives.

On behalf of the Board of Directors, we’re thrilled to welcome you to this year’s conference and challenge you to join in on the discussion, share your experiences and get inspired. Even in these trying economic times, our community has maintained an incredibly high standard for itself; conferences like this give us our greatest shot at besting that standard and raising it one notch higher.

Enjoy!

J.J. JOHNSON

PETER MOSS

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programme-en.indd 4 06/11/12 11:20:10 WORD FROM EXECUTIVE DIRECTOR

We’re kicking it off in grand style! Welcome to Média-Jeunes! We’re excited today to be announcing the results of the study report Are the Kids All Right? Canadian Families and Television in the Digital Age, in tandem with Université de Montréal’s Centre for Youth and Media Studies (CYMS), as well as our partners Bell Media and the CMF. The study and report are available on our website at ymamj.org/study. The report is a follow up to the 2009 National Study on Children’s Television Programming in Canada, presented at the 2009 Children, Youth & Media Conference in Toronto and the 2010 Karlstad World Summit in Sweden. This ground-breaking publication is the product of three years’ work on the part of a small team led by professor André H. Caron, EdD. Using youth programming data obtained during the initial phase, the second phase focused on observing Canadian families in their homes and investigating what kids and parents think of contemporary youth television. Children may indeed be growing up in a diff erent world, but the study sheds light on what families and young people would still like to see on our screens. With Maya Goetz, Ph.D., Director of Munich’s Prix Jeunesse Foundation, and a host of other prestigious guests, we’ll be in good company. The conference will also be a good time to take stock of the full range of media platforms. In closing, I’d like to sincerely thank the Board of Directors, the Advisory Committee, all of our sponsors and especially CBC/Radio-Canada, which, as main sponsor once again this year, works tirelessly to support the development of the youth production industry. Hope you enjoy the event!

CHANTAL BOWEN

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programme-en.indd 5 06/11/12 11:20:10 WORD FROM SPONSORS

We are very pleased to welcome you all to the 2012 Média-Jeunes Conference at the Maison de Radio-Canada in Montreal.

Radio-Canada has been committed to children and youth for over 75 years, and considers that commitment to be an essential aspect of its mandate to serve our culture. To this end, Radio-Canada hopes to have a positive influence on the lives of French-speaking kids all over the country and support their development both as individuals and citizens.

Télévision de Radio-Canada has a long tradition and maintains a special relationship with its young audiences by off ering high-quality programming that is mostly Canadian.

As young people’s relationship to media changes, Radio-Canada is working not only to develop a great deal of original digital content, but to spin off our TV series to provide a rewarding multiplatform experience to our young French-speaking Web visitors throughout the country.

Observing, listening to and understanding the needs and behaviour of the generation born into an interactive culture gives us powerful and essential indicators to guide our actions now and in the not-too-distant future.

That’s why Radio-Canada has enthusiastically partnered with the Youth Media Alliance for this conference. It’s an excellent place for discussion and reflection on this crucial transition phase for our industry, which is largely being driven by children and teens’ media behaviours.

Enjoy the conference!

LOUISE LANTAGNE Executive Director, Télévision de Radio-Canada

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programme-en.indd 6 06/11/12 11:20:10 WORD FROM SPONSORS

No one watches just television anymore, and this is even truer of children and teens, who have access to a huge variety of content from all over the world on various platforms. It’s culturally enriching, certainly, but some content is best in small doses! The Média-Jeunes Conference suggests that we listen to young consumers and talk to them about what they like, love and absolutely can’t stand. With our speakers, we’ll look more closely at what youngsters think about Canadian TV, how they can directly influence the products designed for them and what games they would enjoy playing with their families.

As always, the conference is a golden opportunity to get together with experts from home and abroad who will get us thinking in new directions— for a good cause: to better equip our children by creating entertaining educational content that unifies people and cultivates openness.

Enjoy the Média-Jeunes Conference, everyone.

CLAIRE DION Independent Production Fund Bell Broadcast and New Media Fund

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programme-en.indd 7 06/11/12 11:20:10 SCHEDULE AND VENUE

NOVEMBER 14: GENERAL CONFERENCE MAISON DE RADIO-CANADA 8–8:30 a.m. Registration 1400, RENÉ- 8:30–9:30 a.m. Breakfast & launch of the study “Are the Kids All Right? LÉVESQUE BLVD Canadian Families and Television in the Digital Age” EAST 9:45–10 a.m. Off icial opening of Média-Jeunes by YMA Executive Director and Board Chair GENERAL CONFERENCE 10–11 a.m. Children as Drivers of Creativity SALLE JEAN- 11:15 a.m.–12:15 p.m. How to Incorporate Consultants and Promote Creativity? DESPRÉZ 12:15–1:15 p.m. Lunch (GROUND FLOOR) 1:15–1:45 p.m. YMA Annual General Meeting (members only) 2–3:15 p.m. Original, Creative Marketing Methods YMA’S ANNUAL 3:30–4:30 p.m. How Can Creativity Bring Parents and Kids Together on GENERAL MEETING a Single Platform? MEETING ROOM 127 ST 5 p.m. Networking cocktail reception (1 FLOOR)

LUNCH SALLE DE RÉPÉ- TITION A (B LEVEL, NEAR B-90)

WORKSHOP WITH NOVEMBER 15 AND 16: MAYA GOETZ WORKSHOP WITH MAYA GOETZ ROOM B-96-31A (B LEVEL) “THINKING DIFFERENTLY TO REACH CHILDREN: NEW IDEAS FOR INNOVATIVE PROGRAMMING”

8:30–9 a.m. Registration 9 a.m.–12:15 p.m. Workshop • An introduction to brain research • Back to one’s own childhood experiences • From experience to format concept • A host of creative methods: discovering new ideas and learning how to use all kinds of resources so as to think diff erently 12:15–1 p.m. Lunch 1–5 p.m. Workshop • Mapping out a format concept • How feedback can spark creative impulses • Broadening creative work • Presentation of the results

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programme-en.indd 8 06/11/12 11:20:11 NOVEMBER 15 AND 16: PRIX JEUNESSE SCREENING OF PROGRAMS PRESENTED AT THE SCREENING TELECINO A 2012 PRIX JEUNESSE (B-50, B LEVEL) DISCUSSION WILL BE FACILITATED BY DAVID KLEEMAN, PRESIDENT OF THE AMERICAN CENTER FOR CHILDREN AND MEDIA, AND ADVISORY BOARD CHAIR FOR THE PRIX JEUNESSE.

8:15–8:30 a.m. Registration 8:30–8:45 a.m. Welcome and Introduction 8:45–10:15 a.m. Screening (preschool and primary programming) • Ene Mene Bu • Tord’s Garage • Toolbox Kids • Fly Fly My Butterfly • Vitamin News • Fun With Japanese • Sien Van Sellingen • The Doll Adventure • Waff le Heart • Once Upon a Time: The Chalk Boy 10:15–11 a.m. Discussion 11 a.m–12:30 p.m. Screening (primary age programming) • My Autism and Me • 2 Brothers • This is Me and That is That • Duck, Death and the Tulip • Friends at 2000 Miles Away • The Pirates • Yotta • Perico’s Show • Osman and Jeppe 12:30–1:30 p.m. Lunch and Discussion 1:30–3 p.m. Screening (tween and teen programming) • The Bicycle • Tashi and Sakteng • Funatix • Open Story • Future According to… • Design Ah! • The All Knowing Eyebrow Moon • Girls House Share • What Would You Do • Salam Shabab 3:15–4 p.m. Discussion 4–5 p.m. Special Screening: Two and a Half Heroes

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programme-en.indd 9 06/11/12 11:20:11 GENERAL CONFERENCE ALL SEMINARS WILL BE IN ENGLISH AND FRENCH VIA CONFERENCE INTERPRETERS.

BREAKFAST & LAUNCH OF THE STUDY “ARE PRESENTED BY THE KIDS ALL RIGHT? CANADIAN FAMILIES AND TELEVISION IN THE DIGITAL AGE”

Dr. André H. Caron will present the results of the study “Are the Kids All Right? Canadian Families and Television in the Digital Age” by Université de Montréal’s Centre for Youth and Media Studies. This study was conducted over the past three years to analyze parents’ and children’s perceptions of kids’ TV programming available across the country. From the Maritimes to the West Coast, Dr. Caron and his team met with hundreds of parents and youngsters at their homes and in focus groups to examine the state of television today.

CHILDREN AS DRIVERS OF CREATIVITY PRESENTED BY

For today’s kids, interactivity is more than just an entertaining concept – it’s a way to take control of screens. This control directs their media choices, allowing them to convey their expectations and actively contribute to the content off ering. To what extent does children’s input influence the creative process? What new approaches can be used to incorporate kids into the development phase? How can you evolve the product in response to young people’s feedback? The panellists will address these and other questions by presenting real-life case studies then discussing them with the audience.

PANELLISTS: • Erica Branch-Ridley, VP & Executive in Charge of Production, Sesame Learning, Sesame Workshop • Éric Brassard, Co-Founder & CEO, Woozworld.com • Makeda Mays Green, ED.M., Educational Consultant/Director of Interactive Research, Nick Jr. • Pascal Patenaude, Qualitative Researcher and Moderator, Sylvestre Marketing

MODERATOR: • Guillaume Aniorté, Cofounder and Co-CEO, Tribal Nova

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programme-en.indd 10 06/11/12 11:20:11 HOW TO INCORPORATE CONSULTANTS AND PROMOTE CREATIVITY?

What role should consultants play in creating a TV show or digital product? How do you incorporate consultants into the writing process? What can consultants bring to productions? How can consultants inspire writers – or vice versa? Can the two professions happily coexist?

PANELLISTS: • John Mighton, Author and Mathematician, & Katrina Walsh, Producer and President, Boulevard Productions (Monster Math Squad) • Élise Rivest, Educational Psychologist and Content Researcher, & Marie-Ève Pelletier, Content Producer, Youth Productions, Pixcom Productions (Les Argonautes) • Susan Rvachew, Associate Professor, McGill University, & Laurence Ardouin, Creative Director, Tribal Nova (I Read With)

MODERATOR: • Madeleine Lévesque, Development, Sardine Productions

ORIGINAL, CREATIVE PRESENTED BY MARKETING METHODS

What are the most innovative marketing methods being used today? How do you build your brand eff ectively? How do you weave the various TV, web and mobile platforms into your marketing strategy? How do you target parents with a brand for kids? What ways can you market apps outside TV shows or networks? Is crowdfunding now an essential tool? What funding opportunities exist for webseries?

PANELLISTS: • Isabel Dréan, Director and Producer, Kebweb.tv • Richard Jean-Baptiste, Managing Partner and Executive Producer, Jimmy Lee • J.J. Johnson, Partner, Producer and Director, Sinking Ship Entertainmentnt • Alex Sakiz, President and CEO, Gamerizon

MODERATOR: • Marc Beaudet, President and Producer, Turbulent

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programme-en.indd 11 06/11/12 11:20:11 HOW CAN CREATIVITY BRING PRESENTED BY PARENTS AND KIDS TOGETHER ON A SINGLE PLATFORM?

What process is involved in creating a production intended for co-viewing or co-playing? Is developing creative concepts the only way to get families together in front of a single screen? How do you write for audiences made up of both adults and young people? An analysis of successful intergenerational games. What’s changed in the way parents get involved and interact on the various platforms?

PANELLISTS: • Jacques Davidts, Author (Les Parent) • Jean-Luc François, Director and Artistic Director, Blue Spirit Animation (Les Mystérieuses cités d’or) • Dominique Mendel, Vice-President and Producer, Echo Media, & Judith Beauregard, Executive Producer, Toboggan (Miam!) • Lucie Veillet, Producer, Executive Vice-President and Partner, Téléfiction

MODERATOR: • Julie Laferrière, Journalist and Host

L’actualité des professionnels de la culture et des communications du Québec

L’annuaire des professionnels de la culture et des communications du Québec 29e édition

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programme-en.indd 12 06/11/12 11:20:11 WORKSHOP WITH PRESENTED BY MAYA GOETZ PH.D. AND DIRECTOR OF MUNICH’S PRIX JEUNESSE FOUNDATION THE WORKSHOP IS AVAILABLE IN ENGLISH ONLY.

THINKING DIFFERENTLY TO REACH CHILDREN: NEW IDEAS FOR INNOVATIVE PROGRAMMING

One of the key insights from the current state of neuroscience knowledge is that we perceive, think and develop only things that we already know. Consequently, as human beings—especially when time and financial constraints increase—we tend to create and tell the same stories again and again. If we want to think diff erently, we have to—so to speak—“outwit” our own brains.

This hands-on creative workshop on developing ideas for a new format off ers participants the experience of diff erent creative methods for children’s TV producers.

AGENDA: • An introduction to brain research • Back to one’s own childhood experiences • From experience to format concept • A host of creative methods—discovering new ideas and learning how to use all kinds of resources so as to think diff erently • Mapping out a format concept • How feedback can spark creative impulses • Broadening creative work • Presentation of the results

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programme-en.indd 13 06/11/12 11:20:12 PRIX JEUNESSE SCREENING PRODUCTIONS WILL BE SCREENED IN THEIR ORIGINAL VERSION WITH ENGLISH SUBTITLES AS NEEDED, WHILE DISCUSSIONS WILL BE BILINGUAL Here’s your chance to see the best programs screened at the Prix Jeunesse International festival this past June. Productions were chosen to coincide with the conference theme, as well as the topics covered during the panels. After the screenings, a discussion will be facilitated by David Kleeman, president of the American Center for Children and Media, and advisory board chair for the Prix Jeunesse.

BLOCK 1 - PRESCHOOL AND PRIMARY PROGRAMMING

ENE MENE BU | GERMANY | 13 MIN | 2-6 YEARS Children immerse themselves in creative pursuits, from the everyday (drawing) to the unusual (painting with muddy tracks). Some segments are professionally produced, some are viewer-generated, and each episode tours a “virtual gallery” of children’s work. [Winner: Up to 6 Non-Fiction]

TORD’S GARAGE | NORWAY | 4 MIN | 2-6 YEARS Nine-year-old amateur biologist Tord studies animals in his garage and shares his observations with the audience; here, he presents an anemone common to the Norwegian coast.

TOOLBOX KIDS | NETHERLANDS | 7 MIN | 2-6 YEARS Children experience how machines are put together by taking them apart. A box of tools, a backyard, an old scale and a group of kids: let the exploration, problem solving, communication and discovery begin!

FLY FLY MY BUTTERFLY | INDIA | 5 MIN CLIP | 2-6 YEARS A natural history lesson, using multiple approaches to demonstrate how a caterpillar becomes a butterfly. A young girl draws, sings and imitates to bring across the transformative process; in the end, close observation provides the most clear lesson.

VITAMIN NEWS | THAILAND | 7 MIN | 7-11 YEARS To teach safe practices during a natural disaster, a singing presenter quizzes two children about “dos” and “don’ts”; one always does the right thing, and the other misbehaves.

FUN WITH JAPANESE | JAPAN | 5 MIN CLIP | 2-6 YEARS Colourful and playful, this series draws from classical and modern theatre, poetry and word games to engage preschoolers in a love for their language.

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programme-en.indd 14 06/11/12 11:20:12 SIEN VAN SELLINGEN | NETHERLANDS | 10 MIN | 2-6 YEARS Young Sien’s enthusiasm and energy sometimes overcomes her good sense. In this episode, her attempt to make her grandmother happy results in disaster.

THE DOLL ADVENTURE | SWEDEN | 12 MIN | 2-6 YEARS Seven-year-olds Anna and Elinor use their dolls and their imaginations to test questions about the world. Here, poor Matilda is “ill,” but the cure may be worse than the problem.

WAFFLE HEART | NORWAY | 20 MIN | 2-6 YEARS A small-town story of finding friendship in a new place, set on Norway’s spectacular western coast. [Winner: Up to 6 Fiction]

ONCE UPON A TIME: THE CHALK BOY PHILIPPINES | 7 MIN CLIP | 7-11 YEARS Fordy moved from the city to live with his grandfather in the country, and is having trouble getting used to the diff erent ways. Exploring an old building, he uncovers a magical chalk boy drawn by his grandfather during the World War II Japanese occupation. The boy in the drawing gives Fordy a better understanding of his family history. [Winner – Children’s Jury Prize for 7–11 Fiction]

BLOCK 2 - PRIMARY AGE PROGRAMMING

MY AUTISM AND ME | UNITED KINGDOM | 14 MIN | 7-11 YEARS 13-year-old Rosie, who has Asperger’s Syndrome, presents loving and informative profiles of children at various points on the autism spectrum.

2BROTHERS | NETHERLANDS | 15 MIN | 7-11 YEARS Rino and Nik love each other deeply, yet still fight like – well – brothers. Nik has a degenerative disease and is confined to a chair, but that’s secondary to the simple story of two boys who enjoy football, video games, and spending time together. [Winner: 7–11 Non-Fiction and the Heart Prize]

THIS IS ME AND THAT IS THAT | NORWAY | 12 MIN | 7-11 YEARS Children with illnesses or disabilities invite viewers into their day-to-day lives, with emphasis on how their challenges don’t define them.

DUCK, DEATH AND THE TULIP | GERMANY | 10 MIN | 7-11 YEARS This wistful animation sparked significant debate – is it appropriate for children? – until we learned the context. It aired in a popular magazine, on a day when Germans traditionally honour their families’ dead.

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programme-en.indd 15 06/11/12 11:20:18 FRIENDS AT 2000 MILES AWAY | TAIWAN | 10 MIN CLIP | 7-11 YEARS Two teens who live a great distance from one another share only that both are ethnic Hakka. Still, over a weeklong visit to Indonesia by the Taiwanese 13-year-old, they forge a deep and emotional friendship.

THE PIRATES | SWEDEN | 10 MIN CLIP | 7-11 YEARS As soon as they arrive in Drevet, mysterious things begin happening to the kids recruited for this reality game. Immersed in a pirate world, they navigate intrigue and danger by learning new skills, solving puzzles and even fighting.

YOTTA | NETHERLANDS | 7 MIN CLIP | 7-11 YEARS An eco-reality game: three families compete to use the least possible gas, electricity and water. In each episode, they have one special challenge: here, it’s which family can best keep a block of ice from melting overnight.

PERICO’S SHOW | COLOMBIA | 6 MIN CLIP | 7-11 YEARS A wild cast of puppet animals (common species found in Colombia) takes a frenetic romp through an ethical dilemma. Chaotic comedy has become a staple of the Latin American children’s programming revival, fuelled by government support and emerging channels.

OSMAN AND JEPPE | DENMARK | 5 MIN CLIP | 7-11 YEARS Actors in massive cartoonish puppet heads represent two “special” students. This indescribable show was aptly characterized by a UK children’s media leader as “bizarre, illogical, unpredictable, funny, appalling and challenging.”

BLOCK 3 - TWEEN AND TEEN PROGRAMMING

THE BICYCLE | LEBANON | 4 MIN | 7-11 YEARS A daring film for Lebanon, off ering a liberating suggestion for a young woman kept from what she wants.

TASHI AND SAKTENG | BHUTAN | 10 MIN CLIP | 7-11 YEARS 12-year-old Tashi Norbu talks about his people, the Brokpas, and their home in the high mountains. Education is changing this semi-nomadic group, and Tashi stands on a balancing point between tradition and the future. [Winner – UNICEF Prize for the program that best demonstrates how children anywhere can be helped to lead a healthy, fulfilled and happy life]

FUNATIX | ZAMBIA | 5 MIN CLIP | 7-11 YEARS The magazine series is an often-seen format, used to connect kids with their peers and to create pride of place. This magazine in particular is worth seeing for the “my best dance move” item!

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programme-en.indd 16 06/11/12 11:20:31 OPEN STORY | FINLAND | 18 MIN | 11-15 YEARS The story – a neglected boy struggles to hold his family together – is secondary to the series concept, in which schoolchildren of Finland entered a contest by writing stories with open endings. The best were produced for television, with a solicitation for viewer ideas to complete the story in a subsequent week.

FUTURE ACCORDING TO MAX, KRISTOF AND DANIEL SLOVAK REPUBLIC | 4 MIN CLIP | 7-11 YEARS This science-fiction piece walks a line between youth-generated and professional content. Children shot their own stories, with an adult crew working alongside, and the two versions are combined in the final cut.

DESIGN AH | JAPAN | 15 MIN | 7-11 YEARS Design is everywhere – in nature and the built environment. Innovative visualization of common and unique items encourages kids to view the world with new and creative perspective. [Winner: Theme Prize (Learning)]

THE ALL KNOWING EYEBROW MOON | KOREA | 5 MIN | 7-11 YEARS Applying science and history to solve a mysterious reference in a classical painting and accompanying poem.

GIRLS HOUSE SHARE | GERMANY | 12 MIN CLIP | 11-15 YEARS Five 13- and 14-year-old girls spend a month trying to manage a group house on their own. This episode breaks format a bit, as one of the girls suddenly needs to make her first visit to the gynecologist.

WHAT WOULD YOU DO | NETHERLANDS | 5 MIN CLIP | 11-15 YEARS Over the past decade, Dutch channels have submitted three separate documentaries on boys who believe they should have been girls. In 2012, both the newest of these documentaries and a studio talk show with the protagonist came to the festival; only the talk show went to the finals.

SALAM SHABAB | IRAQ | 10 MIN CLIP | 11-15 YEARS An unusual international collaboration to “create the foundations for peace building by empowering Iraqi youth to be confident, responsible and participatory citizens.” In a competition/reality format, teens compete with teams that cross geographic, ethnic, religious and gender lines. [Winner – UNESCO Prize for the program that best promotes cross-cultural understanding]

TWO AND A HALF HEROES | GERMANY | 60 MIN Two boys – one mute (and presumably autistic) and one torn between becoming a detective or a minor hoodlum – forge a most unusual friendship. The one-off drama pinballs between reality and fantasy, hard and soft, touching and shocking. [Winner – 12–15 Fiction and Non-Fiction and International Youth Jury Prize]

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programme-en.indd 17 06/11/12 11:20:53 SPEAKERS’ BIOGRAPHIES

In his more than 15 years in the new media industry, Guillaume Aniorté has produced and marketed over 50 sites, applications, online games and video games for general audiences. In 2004, Guillaume founded Tribal Nova, which develops and markets online services and games for kids, with Pierre Le Lann, with whom he shares the position of CEO. Guillaume is regularly invited to speak at international conferences on new media. He also sits on the boards of the Regroupement des producteurs multimédia and the Youth Media Alliance. GUILLAUME ANIORTÉ COFOUNDER AND CO-CEO, TRIBAL NOVA

With 15 years of experience in designing interactive experiences for kids, Laurence Ardouin, Tribal Nova’s creative director, supervises the development of educational content for preschoolers and tweens. In addition to developing the iLearnWith range of applications, she supervised the development of a language-learning method with McGill University, as well as multiplayer educational games for smart platforms. In the past, Laurence oversaw the design of the BayardKids, PBS Kids Play, Kids’ CBC Wonder World and KidStudio portals, and helped design Woozworld, a virtual world LAURENCE ARDOUIN for tweens. CREATIVE DIRECTOR, TRIBAL NOVA

Marc Beaudet is recognized for his talent and experience in new media project engineering and delivery, and he has a knack for producing projects of the highest quality. Specializing in technical and web application development, as well as the production of multiplatform games and content in the advertising and entertainment sectors, Marc has successfully left his mark on over 100 projects. Several of them – including Tactik (Télé- Québec), ONF, PIB, J’ai la mémoire qui tourne (Historia), Urbania.tv, Rendez-vous du cinéma québécois, Étoiles.tv (TVA), and Sedna.tv – have MARC BEAUDET garnered him awards and accolades. Since 2008, Marc has chaired the PRESIDENT AND board of directors at the Regroupement des producteurs multimédia. PRODUCER, TURBULENT

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programme-en.indd 18 06/11/12 11:21:09 Judith Beauregard has solid experience and tremendous enthusiasm for youth products. Before joining the Toboggan team (ODD1’s children’s division) in the fall of 2010, Judith was a producer at Tribal Nova. She also worked for NDi Media and PTM Kids on the development of interactive youth products with Canadian and European television partners. Judith, active in interactive media since 1993, has specialized in youth production for the last 12 years. She holds a bachelor of communications degree from Concordia University and a project management certificate from McGill University. She also JUDITH BEAUREGARD teaches in the interactive media program at the INIS. EXECUTIVE PRODUCER, TOBOGGAN

Erica Branch-Ridley is the two-time Emmy Award–winning Vice-President for Sesame Workshop located in New York. As part of the Workshop’s newly formed “Sesame Learning,” Erica will focus on the intersection of emerging technologies and educational impact for delivery of Sesame Street content into preschool environments in the coming couple of years. Previously, she was the Workshop’s Broadband Supervising Producer and Executive Producer & Senior Director of TV Land Digital. Prior to her position with TV Land, Erica was the Senior Producer for Nickelodeon Online. Prior to her ERICA BRANCH-RIDLEY work in the digital media industry, Erica spent almost 10 years in television VP & EXECUTIVE IN at Black Entertainment Television, CBS News and WNBC-TV. CHARGE OF PRODUCTION – SESAME LEARNING, SESAME WORKSHOP

Eric is the Co-Founder and CEO of Woozworld, a fast-growing, kid-safe, web 2.0 virtual world and social network that allows kids to unleash their creativity and interact freely with others. With over 15 million registered users and 18 million virtual spaces created by kids, Woozworld gathers invaluable behavioural analysis, research, and business intelligence (BI) on kids’ tastes, trends and behaviour. Eric has over 20 years of executive management experience in a variety of industries (e-commerce, telecom, fashion, etc.). He has held senior management positions in both American ÉRIC BRASSARD and Canadian companies, including Saks Fifth Avenue, Microcell, Rogers, CO-FOUNDER & CEO, Avon and Reader’s Digest. WOOZWORLD.COM

André H. Caron is a graduate of Université de Montréal (BA), Boston University (MSc in Communication Research) and Harvard University (EdD in Human Development – Mass Media). He is the Bell Chair in Interdisciplinary Research on Emerging Technologies, director of its Centre, and founding director of the Centre for Youth and Media Studies. He has also served as chair of the Réseau Éducation-Médias board and vice- chair of the NFB. His research interests include the political and cultural appropriations of media, programming strategies, the influences of new ANDRÉ H. CARON technologies on young people, and immersive, interactive technologies. His PROFESSOR, most recent work looks at various forms of mobile technology appropriation. UNIVERSITÉ DE MONTRÉAL

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programme-en.indd 19 06/11/12 11:21:10 After a long career in advertising, Jacques Davidts became a screenwriter in the early 2000s. He has written for the children’s series Ayoye!, Réal-TV and Réal-IT. He wrote and directed Histoires de pub for Radio-Canada and wrote scripts for À hauteur d’homme, best Canadian documentary in 2004, Next Floor, winner of the Canal + award for best short during Critics’ Week at Cannes in 2008, and Polytechnique, for which he won the Genie for best French script in 2009. Since 2008, he has been writing the popular TV series Les Parent, distributed in several countries and four-time winner of JACQUES DAVIDTS the Gémeaux for best comedy. AUTHOR

Isabelle Dréan has been producing and developing Web TV in Quebec since 2010. The series Manigances, which she coproduces and codirects, was one of this year’s Web hits in Quebec. The second season is in preproduction, thanks to funding from the IPF. Last year, Les Chroniques de Justin, the kids’ webseries she codirected and coproduced with Simon Côté, was nominated for a Numix multimedia award. Isabelle also developed and produced the “making of” 2 Frogs in the West (film) and Temps mort and Reine rouge (webseries). ISABEL DRÉAN DIRECTOR AND PRODUCER, KEBWEB.TV

Jean-Luc François joined the Blue Spirit Animation studio in 2007. Since then, he’s developed and produced two series of Grabouillon (3D animated TV adaptation of the comic book by Alexis Nesme) for France 5; the series OVNI (based on the comics by Lewis Trondheim and Fabrice Parme) for Canal+; and the 3D animated series Les p’tites poules for France 5. In 2011, he began developing the sequel for TF1 to the hit series Les Mystérieuses cités d’or, combining 2D and 3D techniques. He’s currently producing the first few episodes, which for now are set in Barcelona, and slated to continue JEAN-LUC FRANÇOIS in Asia. Jean-Luc has a diploma in Fine Arts from Troyes and Reims. DIRECTOR AND ARTISTIC DIRECTOR, BLUE SPIRIT ANIMATION

Maya Goetz graduated from the Pädagogische Hochschule in Kiel, Germany, with the state examination in education for elementary schools and the upper division, as well as a master’s degree in education. She went on to earn a PhD at the University of Kassel, Germany, in 1998. The topic of her thesis was girls and television. Her main areas of research are children/youth and television, and gender-specific reception. She has conducted such empirical studies as What’s Funny in TV?, TV in the Everyday Life of 0.5- to 5-Year- Olds, What Makes a TV Character Meaningful for Kids?, Children’s Television MAYA GOETZ Worldwide, Boys and Girls and Television, as well as over 50 formative HEAD OF THE IZI studies to foster quality in current TV programs AT THE BAVARIAN BROADCASTING CORP. AND OF THE PRIX JEU- NESSE FOUNDATION

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programme-en.indd 20 06/11/12 11:21:10 Makeda Mays Green is an Educational Consultant. She currently works as the Director of Interactive Research, Nick Jr., where she creates and implements educational content across digital platforms, including online, mobile devices, and video game consoles. In this capacity, she evaluates the most eff ective ways to reach the target audience through curriculum design and usability research. Her interactive eff orts concentrate on a range of brands such as Dora the Explorer, Team Umizoomi and the Bubble Guppies. Prior to this role, she served as the Director of Education & Research, MAKEDA MAYS GREEN, Digital Media at Sesame Workshop. M. ED. EDUCATIONAL CON- SULTANT/ DIRECTOR OF INTERACTIVE RESEARCH, NICK JR.

A University of Montreal graduate in film and communications, Richard Jean-Baptiste has been involved in countless local and global projects since 1995: webseries, mobile apps, ads, corporate films, documentaries and many interactive projects. Since 2005, Richard has been in on commercial and dramatic projects such as MGM Grand, Adidas, Cirque du Soleil, LibTV, Les chroniques d’une mère indigne, Fabrique-moi un conte and more. For these projects and many others, he has garnered numerous awards, both local and international. In 2008, Richard founded Jimmy Lee in partnership with the RICHARD Sid Lee agency. JEAN-BAPTISTE MANAGING PARTNER AND EXECUTIVE PRODUCER, JIMMY LEE

J.J. Johnson captains the creative aspects of each Sinking Ship Entertainment series, from development and production to writing and directing. After discovering Daniel Cook in 2002, J.J. went on to create, direct, write and co-produce This Is Daniel Cook. He has created some of Canada’s most popular children’s programs, including This Is Emily Yeung, Are We There yet?: World Adventure, Roll Play and the Shaw Rocket Prize–winning live-action/CGI series Dino Dan. J.J. has directed over 75 hours of children’s programming that air in over 150 countries. The Toronto J.J. JOHNSON Star recognized J.J. as one of Canada’s top children’s television producers PARTNER, PRODUCER and Playback listed him as one of the Top 10 to Watch in 2006. AND DIRECTOR, SINKING SHIP ENTERTAINMENT

David Kleeman is President of the American Center for Children and Media, which helps industry develop sustainable, kid-friendly solutions to long-standing issues. The Center also promotes the exchange of ideas and expertise as a means for building quality. It looks worldwide for best practices; David is Advisory Board Chair to the international children’s TV festival, Prix Jeunesse. David is in demand as a strategist, analyst, consultant, author and speaker. He has written book chapters, major studies and numerous articles, including blogs for the Huff ington Post. David is a DAVID KLEEMAN Governor of the Television Academy. PRESIDENT, AMERICAN CENTER FOR CHILDREN AND MEDIA

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programme-en.indd 21 06/11/12 11:21:11 After completing her studies in film and French literature, Julie Laferrière immediately began working in TV and radio. Over the years, she went on to land such honours as a regular spot with the programs Désautels and Ouvert le samedi on Radio-Canada’s Première Chaîne radio network, while also contributing to TV projects like La vie d’artiste, Les francs-tireurs and Club social. The small screen’s been in her life for over 15 years now, and she’s also made the jump to digital as host of Cliquez!, a TV magazine airing on

COPYRIGHT TV5 COPYRIGHT TV5 and entirely devoted to the web. Julie presided over the jury for the JULIE LAFERRIÈRE 2012 Numix awards of excellence. JOURNALIST AND HOST

Madeleine Lévesque has over 25 years’ experience in TV production and broadcasting. During her 10-year tenure at Teletoon as director, original productions, she oversaw the production of thousands of hours of television for kids and adults alike—Angela Anaconda, What’s with Andy?, 6TEEN, Atomic Betty and Di-Gata. Madeleine then worked as vice president, content development, at 9 Story Entertainment before founding her own television and film development consulting firm. She joined Sardine Productions in 2009, where she continues to do what she loves: seeing excellent projects MADELEINE LÉVESQUE through from start to finish. DEVELOPMENT, SARDINE PRODUCTIONS

Dominique Mendel has been producing children’s series and animation for the last 15 years. She began her career at CinéGroupe and later helped found Cactus Animation, which later became Motion International, then TVA International, where she held the positions of producer and manager of the 2-D and 3-D animation units. She also worked as a production and funding consultant for Film Finances and is currently vice-president and producer at Echo Media, where she develops and produces series like Miam!, Toopy and Binoo, Life on the Block and Fred’s Head. DOMINIQUE MENDEL VICE-PRESIDENT AND PRODUCER, ECHO MEDIA

John Mighton is a playwright and mathematician. He is also the founder of JUMP Math, a charitable program dedicated to creating a numerate society that reaches over 100,000 students in North America. He is the recipient of two Governor General’s awards for his plays and an Ashoka fellowship for his work as a social entrepreneur. He is an Off icer of the Order of Canada. John completed a Ph.D. in mathematics at the University of Toronto.

JOHN MIGHTON AUTHOR AND MATHEMATICIAN

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programme-en.indd 22 06/11/12 11:21:12 Pascal Patenaude has over 10 years’ experience in the qualitative research industry. He’s worked with all kinds of study participants, from teenagers to medical specialists, applying his theatrical background and marketing knowledge in his approach as moderator. In terms of research with children, he has successfully carried out projects in such areas as teenage shopping behaviours, and exploratory research with kids for toy companies. With kids and tweens, he’s contributed to research for children’s TV shows. Plus, his background includes teaching drama courses for tweens. PASCAL PATENAUDE QUALITATIVE RESEARCHER AND MODERATOR, SYLVESTRE MARKETING

After studying communications, Marie-Ève Pelletier worked as an arts reporter for Le Droit and other publications (1988–92). Turning her focus to a younger audience, she opted for television, becoming a researcher- reporter for magazines including Sur la piste (1995–97), Allo Prof (1997) and Les débrouillards, le retour (1998–99). In 2001, joined Pixcom as a designer, analyst and head writer for children’s projects, including Banzaï. In 2004, she moved over to drama. Since 2007, she has been content producer for Kaboum and the brand-new series Les Argonautes. MARIE-ÈVE PELLETIER CONTENT PRODUCER, YOUTH PRODUCTIONS, PIXCOM PRODUCTIONS

After working with children for several years, Élise Rivest entered the master’s program in psychopedagogy at the University of Montreal, while continuing to teach future educators. For just over 10 years now, she has been sharing her expertise in the children’s television industry. She is especially involved in the development of the educational foundations of children’s programs and seeking content connected to the target audience’s needs and concerns. She also helps develop content for the websites of various children’s series. She is currently a researcher for the programs Les ÉLISE RIVEST Argonautes (Pixcom) and 1, 2, 3... Géant! (Telefiction). EDUCATIONAL PSY- CHOLOGIST AND CON- TENT RESEARCHER

Susan Rvachew, Ph.D. S-LP(C), is Associate Professor in the School of Communication Sciences and Disorders at McGill University. Her research is concerned with early speech development, the development of interventions for children with speech impairments, and the prevention of literacy deficits by ensuring an optimum language environment for young children. She has developed several digital tools to assess or improve children’s phonological knowledge.

SUSAN RVACHEW ASSOCIATE PROFESSOR, MCGILL UNIVERSITY

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programme-en.indd 23 06/11/12 11:21:13 An entrepreneur and business manager for many years, Alex Sakiz is the president and CEO at Gamerizon, one of the world’s best-known mobile- gaming development studios, thanks to its Chop Chop children’s series, which has had over 17 million downloads. Before that, Alex was executive vice president at Cossette, in charge of all operations at the advertising agency’s Montreal off ice. He also cofounded Tam Tam, once of Canada’s most notable advertising agencies in the nineties.

ALEX SAKIZ PRESIDENT AND CEO, GAMERIZON

As Executive Vice-President and Producer at Téléfiction, Lucie Veillet is involved in the company’s entire portfolio of projects. A seasoned youth content expert, Lucie plays a key role in conceiving and developing films and TV series for young people. She created and produced Toc Toc Toc and 1, 2, 3... Géant!, and also produced the hit series Cornemuse and Pin-Pon, not to mention several feature films, such as Le journal d’Aurélie Laflamme, Les pieds dans le vide, La mystérieuse Mademoiselle C. and L’incomparable Mademoiselle C. In addition, she serves as co-editor for children’s book LUCIE VEILLET publisher Imagine. PRODUCER, EXECUTIVE VICE-PRESIDENT AND PARTNER, TÉLÉFICTION

Katrina Walsh has been working in the film and television industry for two decades, in both live action and animation. In the 1990s and early 2000s, Katrina operated Boulevard Productions primarily doing business as a post- production company. From 2002 to 2004, she produced various series for Salter Street Films and Alliance Atlantis. As Senior Vice-President of DHX Media, Katrina was responsible for Family, Children’s and Youth production in Halifax from 2004 to 2011. The primary focus has been on preschool television for Kids CBC. In 2011, she left DHX Media to concentrate KATRINA WALSH her eff orts on building Boulevard into a full-service children’s television PRODUCER AND PRESI- production company. DENT, BOULEVARD PRODUCTIONS

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