BROAD(ASTE TWICE RES» a ..Armmarmem.' MONTH Index

I 4 BROAD(ASTE TWICE RES» A ..armmarmem.' MONTH Index. 25c a Copy-$5.00 a Year-$10.00 for Three Years. Including Canadian Retail Sales 2nd, 1953 Vol. 12, No. 23, TORONTO December eimmmmMaMMI

www.americanradiohistory.com Page Two Canadian Broadcaster & Telescreen December 2nd, 1953

CAB Member Stations CAB Member Stations

ATLANTIC (17) CENTRAL CANADA CKBW Bridgewater (Continued) CKNB Campbellton CFCH North Bay CFCY Charlottetown CFOR Orilla CFNB Fredericton CKLB Oshawa CHNS Halifax CFOS Owen Sound CJCH Halifax CHOV Pembroke CKEN Kentville CHER Peterborough CKCW Moncton CFPA Port Arthur CKMR Newcastle CKTB St. Catharines CKEC New Glasgow CHLO St. Thomas CFBC Saint John CJIc Sault Ste. Marie CHSJ Saint John CHOR Sarnia CJON St. John's CJCS Stratford VOCM St. John's CKSO Sudbury CJRW Summerside CKGB Timmins CKCL Truro CFRB Toronto JinCere CFAB Windsor CHUM Toronto in extending CKFH Toronto FRENCH LANGUAGE (24) CKLW Windsor for CHAD Amos CKNX Wingham Çreetii1P CHFA Edmonton CKOX Woodstock C CHEF Granby gear, the CKCH Hull PRAIRIES (23) . Newand e CKRS Jonquiere CKX Brandon of th CKLS LaSarre CFAC Calgary thetation CKEL Matane CFCN Calgary 120 member CHLP Montreal CKXL Calgary of CKAC Montreal CKDM Dauphin p CHNC New Carlisle CFRN Edmonton Canadit4ociatioltn. CHRC Quebec CJCA Edmonton to CKCV Quebec CFAR Fln Flon pledge CJBR Rimous CFGP Grande Prairie J3roadcate1'i rl IRL Roberval CJoC Lethbridge their f CKRN Rouyn CHAT Medicine Hat policy, CKSM Shawinigan Falls CHAB Moose Jaw continue CJSo Sorel CJNB North Battleford Of CHGB St. Anne de la CKBI Prince Albert the people Pocatiere CKRD Red Deer serving CHNO Sudbury CKCK Regina enter- CKLD Thetford Mines CKRM Regina with the CFCL Timmins CFQC Saskatoon Canada CKVD Val D'Or CKOM Saskatoon inform- CFDA Victoriaville CKRC Winnipeg and CKVM Ville Marie CJOB Winnipeg tainment CKY Winnipeg t them CENTRAL CANADA (39) CJGx Yorkton mos of CKBB Barrie ationon CJBQ Belleville PACIFIC (17) CKPC Brantford CHWK Chilliwack want to hear most. CFJR Brockville CJDC Dawson Creek CFCO Chatham CFJC Kamloops CKSF Cornwall CKOV Kelowna CKFI Fort Frances CHUB Nanaimo CKPR Fort William CKLN Nelson CJOY Guelph CKNW New Westminster CKOC Hamilton CKOK Penticton CHML Hamilton CKPG Prince George CJRL Kenora CJAV Port Alberni CKLC Kingston CJAT Trail CKWS Kingston CJOR Vancouver CJKL Kirkland Lake CKWX Vancouver CKCR Kitchener CKMO Vancouver CFPL London CJIB Vernon CJAD Montreal CKDA Victoria CFCF Montreal CJvI Victoria

www.americanradiohistory.com Page Three December 2nd, 1953 Canadian Broadcaster & Telescreen The same sponsor will private stations are estab- Earle Grey. where start at the same time with a lished. Less than a month after the also out with local mer- fifteen -minute Time opening of CKSO-TV, Bill Deegan with about 2,000 sets, Weston's, featuring SHORTWAVES chants have sold the organ. In each one million dollars, Buddy Payne at valued at about is through Vickers & program incidentally, netting the CBC case release manager and Ross Millard, and, Ltd., Toronto. QUEEN'S BROADCAST director. Two of the announcers will $150,000 on their 15% basis. TV Benson London, England.-This year, the be Paul Delaney and Stan Larke. equipment and receiver set sales in Christmas Day broadcast to Canada off to Queen's these areas, may start SPRING MEET FOR ACA the Commonwealth will originate in a new round in its postwar boom, The Association of New Zealand, accord- Toronto. - Australia and CHRISTMAS DISC PREMIUMS federal economists say. Advertisers will meet at ing to a BBC press release. Her Canadian Toronto. - Swift Canadian Co., the Royal York Hotel here for its Majesty will broadcast her message through their agency, the J. Walter May 4-7, 1954. New Zealand and the pro- TWO SHOWS FOR WESTON'S annual convention from Thompson Co. Ltd., are promoting Men, gram will be produced in Sydney, Toronto. - The Queen's a deal where listeners can obtain two stories of the Australia. records for authentic half-hour SWITCH Christmas phonograph start the first of the year NET one dollar and a Jewel Shortening RCMP, N.Y.-Station WBEN-TV over forty stations from coast to Buffalo, carton. Besides the Breakfast Club, Buffalo, is about to change its net- 10 FOR CHED for George Weston Ltd. and JANUARY this deal, which expires December coast, affiliation from NBC to Colum- Don McKay, man- Weston Bakeries Ltd. Canadian per- work Edmonton. - 15, is being promoted with street bia. The AM station will presumably Edmonton's CHED, hopes formers to be featured include ager of car cards and in the newspapers. and continue as an NBC affiliate. that the new station will hit the air Bernard Cowan, Alan King January 10. Horace N. Stovin & Co. station in Canada. The FOURTH YEAR FOR COURSE will rep the radio staff appointment an- Vancouver. - The CKWX only key Thompson nounced to date is Jerry Forbes who course originated by Reo RADIO NEWS this Vancouver station BIG is to be production manager. and staged by and members of the University of B. C. Radio Society, has 35 students In NEWFOUNDLAND. its NEARS START enrolled for the current year, BRAMPTON the right Brampton, Ont. -A strictly local fourth. To make sure only PROCTER AND GAMBLE music, run- people survive, any student failing to Shows operation with news and the have switched ALL their Radio programs seven days get 60% in Christmas exams at ning the same as un- 4 station 1\ewfoundland network be featured on CFJB, end of eight weeks, is let out from the a week will man. Fifteen Ont., which it is expected likely to make a radio to CJON .. . Brampton, courses are now be rolling in mid -December, graduates of earlier will jobs across the including: watts on 1090 kcs. A former in full time radio with 250 to John Ansell "Road of Life" - "Perry Mason" man with experience in most country, according radio the course. "Young Dr. Malone" fields at WHLS, Port Huron; CJAD, who directs Montreal; and CKEY, Toronto, Fen - Job, who recently purchased wick MILLION A MONTH the weekly newspaper, the Peel CJON 5000 WATTS Government econo- will manage the station. It Sudbury. - Gazette, looking to this city as a - NOON AND NIGHT be represented nationally by mists are HIGHEST RATINGS - MORNING will on which may be mea- & Television Sales Inc. Deryk yardstick Radio sured the likely sale of TV sets Upton has been named commercial

1 Cir1'f3rlltgs... he it fi lltltltJ ttT Wren j tht`1tCsse presentS our tjü'din1 njrs that rest'st yE'lllt't'fyaf ('loc this season CI r }r,r , aI[t/teyear soon to Cr'qrn C __

www.americanradiohistory.com Page Four Canadian Broadcaster & Telescreen December 2nd, 1953

t seems to me a goodly thing, as the festive

season comes again, to put aside ink -horn and quill, and reflect quietly on the year gone by. For then heartwarming thoughts

do come-of many good friends, of kindly courtesies

enjoyed, of work done in harmony of minds. So it is

also good to say "thank you" to the proven

Stations we do represent, to Sponsors

and their staffs, and to many friends in their Advertising Agencies. May they-and theirs-keep

Christmas well, and find the

New Year kindly.

ç- hORACE A ST0vIN & COMPANY stern Xe MONTREAL TORONTO WINNIPEG VANCOUVER

www.americanradiohistory.com Five December 2nd, 1953 Canadian Broadcaster & Telescreen Page

Editor & Publisher ... RICHARD G. LEWIS News Editor THOMAS C. BRIGGS Art Editor GREY HARKLEY "Circulation & Accounts THOMAS G. BALLANTYNE Research Consultant GEORGE E. RUTTER

(Authorized as Second Class Matter at the Post Office Dept., Ottawa) Published twice a month by R. G. LEWIS & COMPANY, LTD., 163% Church St., Toronto 2, Canada EMPIRE 3-5075 Printed by Age Publications Limited, 31 Willcocks St.. Toronto 5 2nd, 1953 Vol. 12, No. 23 25c a copy - $5.00 a Year - $10.00 for Three Years December

XtetCtEMMieteM we were younger then - both of Son Writes Father us. But do you remember our Sun- At Christmas day walks, along by The Bluffs, and Dear Dad: down to the Lake, and you taught It's Christmas. I guess you know me to throw Ducks and Drakes, so that all right. You've been coming that the stones would hop along the home with parcels you've been top of the water? Boy, those were sneaking down into the basement swell times. Oh I know, you're older for weeks now. I guess it must co=t now, and so am I, and we're busier. like anything to be a Dad at Christ- You bring work to do home from mas. You told me how this year the office and I have more home- you're going to get Mom the electric work or I won't pass my entrance. dishwasher she's been looking at in And anyhow, throwing stones in the the window down at Bentley's. That lake is kid stuff and I'm not a kid must have cost you a heck of a lot. any more, am I Dad? There are But you always come through. more serious things for men to do Three years ago, I'd been hoping than playing silly games, aren't for a bike. I guess the' reason I there? It sure is swell remembering wanted it most was because Guy when we used to though. Stokes got one, over in the next D'you remember how we used to block. And I heard Pete Granby plan going camping together, just from next door was getting one. I you and me, Dad? Every winter sure wanted one bad, Dad. And we used to plan what we would do you got it for me. And I wasn't when it was summer again. You even hoping, not really. Well, maybe Photo by Rose & Colwell Ltd. used to bring home travel folders I was hoping a bit. But I wasn't and maps. And you got that scout expecting. And you got it into the book about camping. And you used house and up to my room without to tell me how to light a fire if my ever knowing about it. you didn't have a lighter or matches I guess that was the best Christ- or anything - with a stick and a mas morning of my life, when I bow. We could never make it work woke up and found that bike in my though, could we? the bed, room, at the bottom of swell fun all I We used to have leaning against the chair, so's winter talking and planning, and I soon as I opened I see it as OJC.t could guess that was the best part, because my eyes. something always happened so that After breakfast you were going to gears we couldn't get out when the sum- show me how those English I guess you meant to kids had mer came. worked. None of the other right, but it was always that bikes, and all English gears on their darn old office ,or something, wasn't much better. We the Broadcaster that made mine so from the Boys at it, Dad? went out in the yard so's you could show me. And then the phone rang. But about this year's Christmas Remember. It was an old school present? I'm sure as shooting it's friend of your's who had been hurt that lumpy one in the green paper. DAVE SPERRY may be frogman's suit, like I in an accident. You had to go and It a the hospital. And when wanted all last summer - or some see him in PAUL LYNCH skates hockey you found how bad he was, you felt maybe and a stick. But I'm going to tell you something, you should stay at the hospital so's Dad. I know I shouldn't say it, but you'd be right there if he needed DICK LEWIS you'll never see this letter so it anything. won't matter. I'm going to burn it Oh were right, Dad. You GREY HARKLEY you watch the ashes go up the leave him there all by him- and couldn't chimney, just like I did when I wrote when he'd been hurt in that TOM BRIGGS self, to Santa when I was a kid. But accident. But it sure is tough on a can't stick around what I want to say, Dad, is that I guy when his Dad TOM BALLANTYNE don't care what you give me for Christmas. Not Christmas. I hope one thing. That's Then there was my birthday. Just one thing. I hope the one before all I hope. the last one, but that whatever you do give me, and that. Remember? It was the time he was a kid. Between you did like my swell bat and mitt. I hope it's not too dear, because you baseball bat and . when you gave me the wasn't so hot, You know, Dad, it's funny, but have to work so hard at the office mitt. You should have seen the way and me, Dad, he though. I wish you'd been out there I guess I'm getting older or some- to raise a family, I hope that what- the other kids in the block looked thing. I was just down in the base- on with us. I'll bet you'd have homered ever it is you do give me, it will be when I took it out to practice ment looking over your parcels, and to like Pete said his pitches. But I can't expect you something it takes two do, tha vacant lot on Walnut. ball with feeling 'em too. I don't know what's or a bicycle built for tiro, one the Babe to spend your time playing checkers, it looked just like the a back lot in that big lumpy one in the green so long at it takes tto. took him to a bunch of punk kids on or anything, used the time his Dad make enough paper. Then we can do it together, you And the mitt. I when you've got to the World Series. family like us. It But I'm pretty darn sure it's for and me, just like we used to when there was ever a mitt money to raise a don't believe be possible, would it, Dad? me. I know it'll be something I you took me out to The Bluffs and like that in the whole world. wouldn't have me. But It would have been swell though if want that you'll got down to the lake, and showed me Do you know what happened that what I've been thinking you could get out and play - just that isn't how to throw ducks and drakes .. . night? Pete's Dad came out and about. I've been worrying, Dad, and old once in awhile. I'll bet you'd be the just the two of us, man to man. pitched us a few. He's a great in town. But d'you know what I ve been worrying I guess. But best doggone player Your loving son, guy. 'Bout thirty-five how it is. You can't do about? You. he used to play ball I know d'you know, can you, Dad, and I sure Oh I guess it was years ago, and Michael, for the old Wildcats at Central High everything,

www.americanradiohistory.com Page Six Canadian Broadcaster & Telescreen December 2nd, 1953

A/oaq suawapta Way SdauicaQe TAKING THE FAIR TO THE FARMERS

Rose & Colwell Ltd. THE THREE WESTERN FARM DIRECTORS, who came east for the Royal Winter Fair, are seen with 4H Club Member Murray Gaunt of Lucknow, Ont., whose shorthorn steer, the son of Kaymor Outrider, won the Queen's Guineas. From left to right, they are Murray Gaunt, and then the three farm directors, Norm Griffin, CKWX, Vancouver; Don Clayton, CJCA, Edmonton; and Omar Broughton, CJOC, Lethbridge.

Three radio farm directors from happening than they can hear in a Western Canada travelled a total of newscast or read in a paper, and nearly ten thousand miles to Toronto we're here to feed it to them." and back, to cover the Royal Winter Fair and send back recorded inter- The way it works out is like this. views with winners and other inter- They arrived with the weekend CreetinQi Iront esting people for the listeners back between themselves and the opening. home. These were Omar Broughton, This gave them a chance to get the who has been covering the Fair for feel of the place, recording some F four years for his station, CJOC, background material and so forth. C R N EDMONTON Lethbridge; Don Clayton, from CJCA, At a pre -Fair reception, Don latched Edmonton, was able to report on the onto Lawrence Rye from Namao, just e zeregrcere+srsetreeregregr large number of prize winning entries north of Eglinton, Alta. Rye is a from people in and around his home farmer himself, but he didn't come to city; and Norm Griffin, an agricul- Toronto as an exhibitor. He was tural graduate of the University of nurse -maid to eighteen box cars of Alberta, just like the other two, but livestock, sent to the show by various who has left his native province and cattlemen. They got him to tell the now heads up the farm department people back home how the cattle TIME OUT at CKWX, Vancouver. fared on the long railroad journey. The purpose of this major excursion Rye gave them the inside track on is not so much to get the news just what you do with heaven knows of the how many head Fair, because this is flashed stations of train -sick cattle to and because he made this tape FOR A WORD across the country by news wire, so - during the reception, he did it to a that it can be broadcast while it is backgrotnd of soft chamber music. still happening almost. What this trio Norm Griffin button -holed Bill was after was taped versions of the Savage, a breeder of Ayrshire and irom. stories behind the news, the person- Jersey cattle from Ladner, B.C. The ality and character of the winners, purpose behind this rancher's trip and the sound of the whole affair, seemed to be to make up his mind which radio and only radio can con- where he was going to replenish the SANTA vey. As Broughton put it, "our Ayrshire breed for British Columbia farmers and ranchers back home cattle men. After the Fair he pro- want to know more about what's posed flying over to Scotland to look

KITCHENER-WATERLOO "Wappy ClZriclttnai " Continuously Keeps Customers jack Jennett Radio -Active

CKCR CKCR

FOR FACTS ASK OMER RENAUD Toronto Montreal exeioz.7ieeetiezokopeezz,e

www.americanradiohistory.com Page Seven December 2nd, 1953 Canadian Broadcaster & Telescreen

at them on their native heaths. Then vary from filbert and herb growing, he would make the decision. to geese and holly, to grain, dairy and to Dick Secord of Win- cattlefarming. To be specific, Don Don talked men- terburn, Alta.; helped him wash his listed some of his sponsors. He in specially constructed show- tioned Canada Packers, Cockshutt cattle, Waterloo ers. The rub was they had to do it at Implement Company, because the water is warmest Machinery, W. K. Buckley Ltd., 3 a.m., innum- then, while no one is drawing on it. Bayers Aspirin, Rizlone and local concerns, such as car had out to erable Meanwhile word gone dealers, auctioneers, feeds, lumber Broughton, the Leth- lasso Omar and so forth. bridge representative and bring him corral for an interview. But into our a for successful looking for Asked for formula Omar was much too busy farm broadcasting, they all three own to submit to subjects of his agreed that the main purpose should one himself. When we did becoming be to provoke constructive thought, find him, he turned out to be the and find their guy he to invite problems same quiet spoken dedicated solutions. They play their parts in to him on his was when we talked the shaping of opinion in an indirect ago. first visit, four years way - by interviewing people with strong views on both sides of con- Farm directors it seems, unlike tentious subjects. MINER other broadcasters, spend most of How do they know when they their time out of the studios. They do succeed? By the warmth of their of course, but most of welcome from farmers and their their shows This portion of French -Speaking is spent driving out into whole families, whom they have their time its tremendous to find farmers for special never met, but who know their Quebec, with the country resources, power and industry on special timely subjects. voices and appreciate their friendly Nedevelopments of natural interviews market. Usually they ring in his wife and usefulness. is Canada's fastest -growing family too, because farming, like no s other business in the world, is strictly I a family affair. They got to the fairs, -X-. f attend meetings, speak publicly at banquets and other functions. One DID oW farming group comes in for more Market No. 2 consists of all of Quebec than average attention and that is the Province east of Montreal, with a large 4H (Junior Farmers') Clubs. added French audience in North-eastern It is the result of all this activity AX Ontario, and the Maritime Provinces. that goes into the programs. Clayton begins his day on the Don To reach this profitable market, Radio is six in the morning. This pro- air at resultful and economical gram lasts till seven o'clock, with not only the most many areas, talks on machinery, interviews, medium you can buy, but, in about adequate market reports, music and just is in the midst of a it is the ONLY one to deliver whose everything in the book. Norm, coverage. routine is roughly the same, men- record Christmas tioned a live group that sings and spending spree. plays on his show, and is available for are the social functions too. These many sponsors the program To our Rhythm Pals who liven in a hymn and all our friends THIS. o MOI with their popular numbers, radio day, and a certain limited the friendly SPOTLIGHT 'S every at CHNS amount of western music. Norm business, we stressed that it was not what might send, with all sincerity CHRC be called a "hick program", and the our best wishes for a QUEBEC CITY nodded their agreement with others of many examples of the way in As one City Norm. which Quebec Province, and Quebec sales department estimates an ahead, consider the Sales in "The ¡Burp are forging in audience of 400,000 on the noon Thrift Stores Ltd.; which have 14 branches said. In Edmonton, Quebec Market No. 2, and 5 in the City of show", Clayton Cljrí5tnYa5 fiscal year, the rural and urban Quebec. At the end of their he explained, showed an all-time high are about fifty-fifty and March, 1953, they audiences of 31% greater than the previous 12 month the mail comes in the same ratio. with a 12% gain of Vancouver period, as compared Norm explained how, in all retail food stores in Canada. Que- where the urban audience definitely ei aPPp bec Market No. 2 repays your predominates, 40% of the letters bear careful attention, and in any the city post mark. "City people Pali pear campaign, CHRC Quebec a MUST. seem tremendously interested," he City, is mentioned a Vancouver NO said, and QUEBEC ARKET baker of his acquaintance with whom was a daily must the Farm Program THE VOICE on the mantel receiver he kept in the bake shop. Commercially speaking, the western farm programs attract a wide found 5000 250 variety of sponsors, who have OF QUEBEC WATTS CKRS KENÓGAMI WATTS in infor- !AND CHOICE CHRC how interested people are NEW 5000 1000 mation on agricultural pursuits which CHNC CARLISLE WATTS CKBL MATANE WATTS SHE( F 1000 VILLE - 1000 CHLT CKVM MARIE WATTS 1000 CAM nglish ON 1000 CFGT ST. JOSMAH WATTS CKNB WATTS TREMTFORD 259 ANNOUNCER WANTED CKLD INES WATTS STAFF For information, on these Leading Regional Stations immediate opening for experienced Write, wire or telephone any of our three offices. CFNB has modern staff announcer, good pay, completely T. facilities, full benefits. S. A . I -LARDY Es CO. tape or disc to: Send audition Radio Station _1tPt:eEbn ves The Manager, JtatiO1489 MOUNTAIN ST. 39 ST. JOHN ST. 67 YONGE ST. Radio Station CFNB, MONTREAL QUEBEC TORONTO FREDERICTON, N.B. PL. 1101 2.8178 EM. 3 -6009

www.americanradiohistory.com Page Eight Canadian Broadcaster & Telescreen December 2nd, 1953

%éecee&ia« by the above, unless there were phraseology of the statement a little special circumstances for doing so, more closely, drew attention to the in which case the CBC would con- DOOR MUST BE OPEN phrase "unless there were special cir- FOR ANNUAL PARLEYS sult the affiliates concerned and dis- cumstances" in both the first and Ottawa tribute the program only if a majority second paragraphs, and pointed out - On November 23, fol- and handled in Canada under net- agreed. lowing a meeting here, that they were left "sitting on a tack." private work arrangements. The CBC would (3) "This broadcasters and the CBC policy would be reviewed The optimists from among them announced handle promptly requests which with the the terms of an agreement defining private affiliates at some pointed to the fact that the willing- might arise for distributing such pro- future date in the light their respective fields of action in grams of experi- ness expressed in paragraph (3) to to only some stations of the ence gained through its application." obtaining television programs from network, when other stations, in- review the situation "at some future date" indicated a desire to make outside Canada. The agreement be- cluding its own, were not available, The reaction of the the telecasters to deal a fair one, while those who were tween the publicly -owned Corpora- unless there were special circum- the results of the meeting were less inclined to see it that way tion and the 14 privately -owned tele- stances for not doing so, in which favorable with some reservations. pointed out that "at some vision stations provided that. (1) case the CBC would consult the affili- As one operator, who had feared future "All programs which were being ates concerned. date" could mean any time or never, that CBC control of outside programs and that carried currently by an outside net- (2) "The CBC would not accept for and inability through the years, the CBC to carry them itself has increased its work or broadcasting organization general network distribution to affili- would react controls on the against the independents, radio part of broadcasting by means would be dealt with by the CBC ates commercial filmed programs said: "We're back in business." for the Canadian television network, from outside Canada of tactics which were by no means not covered Others, who possibly examined the dissimilar. 14 .a.etmmzl te¢ ne:g' :...... tetecte® There seems to be a general agreement among the private operators that this first move did not establish To all our friends, old and new, any permanent policy, and that full advantage should be taken by them of the fact that the CBC has left C F N B wishes sincere compliments the door open for further parleys from time to time. of the season. Not included in the statement was the fact that in the meeting, which was held privately, the CBC We have enjoyed our associations expressed its willingness to co- operate with private operators in during the past and look forward establishing network rates which would make it impossible for adver- to continuing them in the days tisers to buy time on the private stations from the CBC more cheaply to come. than they could buy it from the stations themselves, on a selective basis. Ken Soble, of CHCH-TV, Hamilton had a suggestion to make to the CBC officials at the meeting to LOOK TO THE EAST! the See New Brunswick's effect that their (CBC) sustaining The All -Canada Man programs would be a lot more wel- Most Listened -To come to the private stations if they Weed & Co. in U.S.A. Station were designed in lengths - say 28 1110E11(10N, MIN BRUNSWICK minutes - that would permit inser- 5000 WATTS - 550 K(S. tion of a commercial between shows, similar to the chain breaks used by eeeazmeeDaziiñiDe;$eDizñáeeeaeemñeiñteateeá.°únneeew veváeeez$ezezvcezsv$eevó-et$teeteteefa the radio networks.

www.americanradiohistory.com Page Nine December 2nd, 1953 Canadian Broadcaster & Telescreen THRILLING OPENING FOR C F P L -TV

by Tom Briggs Tell Us Another London - Billed as "Canada's most powerful television station," CFPL- Certainly there's a Santa TV started airing programs here last Saturday night with a smooth, Claus. How else could our simple ceremony and previews of schedule be so crowded? programs and personalities which will make up the station's five -and- Nearly two hundred local daily schedule. But at a -half-hour who at least ten o'clock the orderliness was advertisers, broken when a large blaze which seem to be pro;ressive, are had broken out in the local Dutch piling into CFOR with pro- televi- Laundry sent both radio and and flashes. sion news crews scurrying in a mad grams, spots scramble to scoop each other. Films of the fire were telecast before mid- They say we're going night. They made an impressive to give them the best premier. Christmas season they've was officially put on The station that it the air when the 117 kilowatt RCA ever had. We say transmitter, high on this city's out- will have to be good if by Schenck, London Free Press. skirts, was relieved of the standard Photo they're going to pay for test pattern it had been beaming for CFPL-TV WAS SHOOTING WITH BULLETS when the Western Ontario the telecine room rolled a station started operations with a short and sharp ceremony Saturday, all that advertising. weeks, private left to right: filmed version of "The Queen" and November 28. Here are the key characters in front of the camera, publisher of the London Free Press; Glen Robitaille, 24,000 the live cameras in the adjoining president Walter Blackburn, and Interested in our Free chief engineer; Murray Brown, manager of the electronics division (AM main studio picked up London operations manager; at the camera, radio homes? Don't suppose Walter Blackburn TV) of the company; Bob Reinhart, Press president cameraman Tom Ashwell. so, but just in case, Stovin and Middlesex West MP Robert Mc- Cubbin as they slit the ceremonial and the boys have a line inghouse, Canadian General Electric department. Dorothea Belcher has ribbon. from radio to television for you which is fairly to and DuMont. He built the station's changed Rushed to partial completion publicity. date, the three- FM audio transmitter himself. The convincing. meet the inaugural cameras, quarter- million-dollar (or more) station has two live studio Although just nicely on the air, sent premier images of and twin motion picture projectors. future plans are the concern of both TV plant operations of CFPL-TV They both itself and its 150 -odd guests out Complete Brown and Reinhart now. in a new two -storey program over the estimated 60 -mile radius are housed feel certain that the daily CFOR reliable signals for building at the 500-foot transmitter schedule of five and a half hours will area, bringing Hill just be- ONT. time to about 19,000 re- tower site on Winery be boosted to about eight hours in ORILLIA, the first of Lon- figure It is Canada's second pri- yond the southern outskirts about six months. And they ceivers. as large 1000 Watts . Dominion Supp. vately -owned TV station to hit the don. this will take a staff twice now takes. air, a month behind CKSO-TV, Sud- With the exception of projectionist as the twenty it bury. Hank Lane, who came from the Emcee for the evening was Bob National Film Board, all present Reinhart, operations manager of the CFPL-TV staffers have been brought who will also compile in from either the AM station or the Help Yourself To A Good Portion Of new station, are and voice some of the CFPL-TV newspaper, and a few of them feature newsreel coverage. Formerly still combining work in both broad- pttettbe 11)eg program director of CFPL Radio, cast media. Two producer -directors Reinhart introduced to the new are part of the permanent staff. They viewers the "executive genius" be- are Jim Plant and Kevin Knight. hind this Western Ontario outlet: Chief cameraman Dale Duffield has Walter Blackburn, president of the two other ex-radio men working Printing Company with him on the station's "eyes" - Free Press Tom Limited, who has added a third cameraman Tom Ashwell and mass communication medium to his Trowell. business family, which before in - daily news- chided London's only of co-ordinating station; Murray The man in charge paper and radio that go into the vari- manager of this company's all the details Brown, shows is expediter Tom Bird, (radio and TV) ; ous electronics division a staff TV announcer. Ford, company vice- who is also and Arthur R. spent the last six months and veteran editor-in -chief He has president doing the CFPL Radio Show Let's of the newspaper. Half a dozen at making surrounding Talk Television aimed mayors and reeves from listeners: In a paral- via film, as did the viewers out of towns took part is Doris Kantrovic, charged chairman, A. Davidson lel job CBC's board with looking after continuity and Dunton. traffic. They both try to see that the flash announce- in charge of the complex shows, spots and The man local sales representative electronics of the station is Glen ments that the Bob Elsden sells get on the air, often Robitaille, who master minded artist Dick of $450,000 in with an assist from entire installation vital link in the commercial equipment supplied by RCA, West - Hartly, a

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www.americanradiohistory.com Page Ten Canadian Broadcaster & Telescreen December 2nd, 1953

Marion Robert's recipes, crying her think of other / e cii(tia t than what bar I was that had a doctor as the protagonist. heart out over Susan Douglas in going to frequent between 5.00 and Through intelligence given me by my "Guiding Light," and dreaming up 10.00 p.m. Take Arthur Godfrey, for wife and daughter, I learnt that this Women's Work Is Never Done ways to beat me out of enough loot instance; his particular type of free- guy was playing around with a nurse By Hugh Garner to buy things that an announcer wheeling dicto -benevolence comes at the hospital where he practised Reprinted from "Saturday Night" called John Corbett advertises on over much better in the morning his bedside manner, and although his "Johnnie's Show," from Buffalo, N.Y., than it does later in the day. And wife didn't exactly know about his A couple of weeks ago I took a at 1.45 p.m. Daytime TV is the best then, of course, there are the soap gynaecological shenanigans she was day off and lounged around our thing invented to keep the housewife operas. Soap operas on radio used to a little suspicious because they, house collecting information about happy since the wooden baby cradle be something that I wouldn't have meaning herself and baby, had been daytime television. I must report that passed away. been found dead listening to, but I living with her people since the in this no-man's-land of video every- All kidding aside, it's pretty good found that I could watch them on TV. wedding, and she thought it was thing is beautiful and only durance stuff, and I wonder now why I didn't Such a female institution as the about time that they could afford to is vile. The one thing I did find out buy a set earlier, so that the lady who soap opera cannot be dismissed rent a place of their own. was why my shirts don't get ironed: burns the Yorkshire pudding in our lightly. There was one on the day my wife is too busy copying down place would have had something to that I played hookey from the office My wife, who is an otherwise charming lady, has a tendency to associate me with all wife -deserters, male divorcees, and other types of marital hellions, and when she was CHEX Peterborough filling in the background of this soap saga she transferred her hatred of the doctor to me, via a look in her eye that I have come to recognize over CKGB Timmins the years. I was glad when the whole thing was over. The medium is diff- erent, but it is still the same old suds. CKWS Kingston Just about the time that I was thinking I must change my brand of opium, the screen came alive, to use CFCH North Bay the term loosely, with an English movie starring a youthful Leslie Howard epic. England makes the best movies in the world, for my money, CJKL Kirkland Lake hut the ones that are being re -shown on television should have been cut up for mandolin picks years ago. I can't tell you much about the picture because I dozed off towards the end, but I think that Leslie Howard was about to be hanged. This was a travesty of justice, if there ever was one, for it should have been the producer. THE NORTHERN GROUP My nine -year -old son, who was staying home from school with a hangover on I cectecevecececezececezececcececteckevectectecevectececeeethe day am talking l

e J. Arthur Dupont ` Mac McCurdy Jimmy Tapp ` `% Ed. McGibbon 1 Eileen St. Martin Hammy Grant Bob Laurion Tl r Al Cauley Berthe Poulet Art Leonard Pat Rose Norm Kihl gGae Dansereau Tom Lavers e Therese Cote Frank Williams tift Win LaFleur Paul to Allen Carmen Beaudoin '10,000 Mike Stephens e Kit Kinnaird Bill Roberts A Maurice Rousseau HAPPY YULETIDE WISHES Danny Gallivan Don Wall FRON AU OF US AT Lucille Senecal Lloyd Sharkey Lee Payne Gordie Hope Anna Watt Jack Edey Grace Bartholomew e Johnny Forrest Marjorie Comeau Ron Roberts CJAD Eddie Thomas Donald Stewart MONTREAL Jeanie Duquette j Morley Gough e * NOW 10,000 WATTS Evelyn Bullis Herve Guilbault Mary Cantwell Represented by Leopoldold Simard RADIO TIME SALES ADAM J. YOUNG David Higgins 1 Montreal - Toronto U.S.A. tift

rT,t3`tû e e 3 ,ì w 2-ie e ` "ems 3 e3e3e3 3e3e d e »i M»,7»i ái aT,ii e-de eTe ,ipi )

www.americanradiohistory.com Page Eleven Telescreen December 2nd, 1953 Canadian Broadcaster &

feteereetzSteertZ. c.s around a kitchen cooking copious amounts of delicious food. I couldn't figure out what Mr. Miller was doing A Note in a kitchen when he should have been out working in a tin plate of foundry, but the food they demon- strated was wonderful -looking chow Greetings and caused me to dart into our kitchen and steal three slices of liverwurst and a half pound of Cheese from the ice box. There were several other cooking demonstrations during where my the day, and now I know Ernie Courtney 4 wife gets the idea of baking hamburg e sr a.s» steak in cabbage leaves and whipping (Continued on page 12) :

with Santa , see. You're to 'Listen, you, anyhow?osed give theuhappyblister!chatter.I'm What in Hell's wrong with retentive the Mountain and being MC'd by Ted about, has a wonderfully has lost some hair for advertising jingles, and Collins. Ted, who memory some waistline, ran the can anticipate them all from and gained he smoothly but kept saying things Bond's Bread to the Camel Caravan. show like, "New York has about 8 million One of his favorites apparently con- called people, roughly speaking - of course cerns two daytime characters roughly." The who have usurped 2 million don't speak "Vapo" and "Rub" me on a trip along 44th in the advertising scheme cameras took the place Street and it was just the same as I of things once occupied by "Trade" when time, too. remembered it from the days and "Mark," and about Lexington characters adver- I bused dishes at 44th and These two cartoon dollars a week. There Vaporub, and accompany- for twelve tise Vick's three dancers who led us down the advertising was a scene were ing past the hotels, pawnshops, and showing a mother holding her son stuff. theatre marquees, and they were ex- over a boiling saucepan of the younger took me back cellent. I felt twenty years This familiar scene lighter when it was years to a day when my and fifty pounds thirty-five over, and a little sad and sentimental old English grandma held me over a tar that was being too. boiling cauldron of program that I watched a street, because I was Another used to mend "Meet The Millers," and from whooping cough. I was called suffering a featured a man and wife nipping don't believe that boiling tar is better cure for respiratory ailments than Vick's, but I'm here, ain't I? Another program that took my was called "I'll Buy That." This fancy of program, a panel job of the type "What's My Line?", appears Tuesdays Thursdays at 2.00 p.m., and has and films, four pëbple, representing stage, who guess what the rcctiiigß culture, and found contestant is trying to sell. We caon' we it hilarious, for on the day that such things were offered for saw it from sale as Marlon Brando's T-shirt Named Desire, an Indian A Streetcar car- war bonnet and a triplet baby carriage, of riage. The triplet ICI resulted in some trying doublecourse, One of the panel, Audrey entendres. Jackie Meadows, who plays on the made remarks such Gleason Show, result as, "Does the object for sale over and above the call from work that of duty?" and "Is it something 'm- might result from a trip to Atlantic City?" I'd long ago thought of Kate Smith nostalgic vein that I STATI011 in the same - 71,e OIlTAR10 FARfrI think of Bing Crosby's twenty -year cigars program, but here old Primo life, TORONTO F MONTREAL again, twice as large as JAMES L. ALEXANDER she was Over REPRESENTATIVES singing When the Moon Comes

www.americanradiohistory.com Page Twelve Canadian Broadcaster & Telescreen December 2nd, 1953 (Continued from page 11) that come at the end of the afternoon, them. The best-known one is a pro- up batches of cookies that taste like or about an hour before the male a mixture gram called "Welcome Travellers," of jujubes and licorice root. members of the household throw run by a The pièces de résistance Billy Graham-ish young of daytime themselves from their cars and buses fellow named Tommy Bartlett. TV are the tear -jerking programs with The the cares of the day behind idea is that several people who have lived exemplary lives, who haven't kicked their mother for a month, for example, are paraded before the IN BLUE-JEAN cameras and, while straightening POCKETS their PRODUCED IN OUR halos with one hand, declaim as well as purses . . . their virtues STUDIOS AND LABORATORY with the other. Every- there's thing is sweetness and light, and the ... money to be spent on the goods and services whole thing is you sell. In carried on in the the Province of Quebec the buying power pseudo -sanctimonious tones of an of the French-Canadian population is $3 billion a year. undertaker asking to see his client's insurance policies. For their virtuous NEARLY HALF THIS BUYING POWER IS IN deeds these people are given sums of motion picture GREATER MONTREAL money, clothing, furniture, and what where retail sales annually climb over the $1,300,000,000 mark not, and by the time the program a rich, dollar -spending area which it is impossible to finishes everybody without- using cover with a TV set is reduced to a blubbering mass of productions sentimental jelly. FOR INDUSTRY The women go mad about the AND EDUCATION CHLP program, and if .you find that the MONTREAL mashed potatoes are soggy when you LOW COST, PLUS A BONUS COVERAGE ! sit down to dinner, you now know that the extra water came J. L. Alexander in Canada J. H. McGillvra from in U.S.A. women's weeping, and what can any man say about that?

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www.americanradiohistory.com Page Thirteen December 2nd, 1953 Canadian Broadcaster & Telescreen

orthicon camera. It is time, money will be fed into the seen an image is too, by the know- talent stream at the source. This partly answered the ledge that no dynamic society has an ironical situation in which ever left an important and sustained roots are given new nourishment, Now Near This! d2mand on it unfulfilled, provided the while the plant is being squeezed basic conditions were favorable. off at the top. If this increases the But at the same time there is a supply of top performers competing Near This! tendency in some quarters to over- for dwindling network spots, voice Now and quality of artists may have to learn to act estimate the quantity network local talent available for develop- to gain employment in All indications confirm the belief ment by radio and television. In the television and the budding Canadian may have A lot more Albertans will held for some time by many radio case of medium-sized cities there can film industry. Newcomers men that a slow but steady trend usually be found what some refer to think about finding permanent be hearing us when we or free- towards local programming by to as "stranded talent", those moder- spots for themselves as staff a group our new elec- national advertisers is under way. ately -successful artists who are lance performers with one or unlimber Agency radio directors have been willing to pass up the brighter lights of community stations, thus solving tronic larynx and start sending out the call for more locally - ulcerous smaller town the small -market station's problem for a less while produced programs, as they did in existence. But beyond these there of introducing new voices shouting with a panel discussion last month at the amateurs good, bad holding the older, experienced ones, are only the - time CCBA Convention. It doesn't take mediocre and the students, a problem which received more and - other at the an over -active imagination to foresee in the same three categories but and attention than any WATTS that, if continued indefinitely the with more promise. COBA convention. 1000 lion's share of radio programming Who can say if the supply of on will rest largely with the community capable performers at the community station, and no longer with the net- level can meet the new demand for YOU works and agencies. This may turn local shows? In fact, no one seems to CAN'T out to be a major revolution. And know the extent of either. But if the 850 KCS. so long as the economic support is is real, it will be met eventu- demand COVER 1st forthcoming from the advertiser, the ally. Local talent has continued to about DECEMBER only limiting factor will be the grow in the past, with much less SIMCOE supply of local talent and its ability encouragement. COUNT It's one more reason why to produce. use has long been the notion Worth considering at this crucial % YY you should There radio that local talent - good, genuine point in the growth of the dit 0 rare thing, so only the industry, is what a shift away from talent - is a across talent which "disc over e d" itself, the four production capitals thrust itself into the limelight (and the country to the small industrial CKRD of the farming most often a distant, big-city, flicker- cities and the hubs RED DEER anywhere. The areas will mean. Obviously it will ing limelight) got a Now, with this new drain from network programming notion persisted. it has local radio programming, lot of advertising dollars, as emphasis on At the same ßARRvE it would seem that either a lot more in the United States. REPS- Radio Representative's men talent will have to be uncovered, or PAUL MULVIIaILL- will be around soon to tell you the lack of it determined. And tele- TORONTOMONTREAL all about it. vision, coming shortly to all second- / ADAM YOUNG U S A largest Canadian cities, and consum- ing local performers like coal, will ¡MERRY only complicate the problem. The day when any flat soprano or tired CHRISTMAS tenor could be put before a microphone is long past. Their novelty and soon wears off in television and they a can't be used there indefinitely, either. »APPY _PEW DEAR Can radio and television deliver the truly community programming that is going to mean a bumper harvest for AM and a fertilizer for barn neshi l theoretical question TV? Largely a (and Rog Gedunc) at the moment. Part of the answer lies in the fact that radio isn't run by robots; it has always had to find many talents. And television is KFII making producers out of radio announcers who a year ago had never

1000 ...... WATTS

www.americanradiohistory.com Page Fourteen Canadian Broadcaster & Telescreen December 2nd, 1953

supervise catering at the Big Three Dick Tregillus, promotion director, Conference in Bermuda - he replied and Brenda Cordwell, promotion as- in a preoccupied way: "No, I had not sistant and commentator, described heard of that. But pardon, mademoi- for me several of CFAC's more ambi- selle, do you know someone who tious programs. In turn, I've selected would be good to a Springer? I must three for mention here: CFAC Wed- find a good home for my dog." City nesday Night Playhouse, Turntable of the unexpected. That is Calgary. Turnabout, and Sunday Guest. And CFAC strikes me as being a DATELINE: radio station of the unexpected. To Director of the drama department, By Helen Craig CALGARY elaborate: when you're travelling Clarence Mack, works with actors across Canada, quite often you hear and actresses from Calgary's three I had heard that Marilyn You Know radio programs that obviously have Little Theatre groups to present Who, Shelley Winters, Alan Ladd, been slapped together. For instance, CFAC Wednesday Night Playhouse, and Robert Mitchum were on location it's the perpetual hit parade with a half-hour drama, heard from 9.30- in the Calgary area. Consequently, commercials of varying lengths 10.00 p.m. Playhouse dramas have when I arrived in the Stampede City squeezed in between You, You, You been broadcast for two years ... . I expected to hear native sons and and Ebb Tide. With minimum crea- and they have been sponsored! EVERYONE daughters speaking of film stars. This tive effort, maximum financial re- Drama director Mack began Play- was not the case. Instead, I saw turn is hoped for. Your first reaction house with a series on cancer, work- Calgarians stop at the corner of 1st - to soak your head in Whiskey or ing closely with the local Cancer at Street West and 8th Avenue and cold water, depending on the pro- Society. (Larry Heywood calls his point up to the sky, outline with vince. Your last resort - to read city "cause -conscious Calgary" and practised finger the monochromatic Drowsy Microphone. I don't know because these Westerners are alert chinook arch and explain - "By about other listeners within CFAC's and giving as soon as they hear about golly, she's a beaut today." And radius, but speaking as one roving someone in need, the cancer series when I asked a hotel waiter if he citizen, it seems to me that CFAC was probably a wise beginning). CKOC had heard of the honor given to is conscientiously trying to apply There have been mystery dramas, Henry Goldsmith, maitre d'hotel at in Hamilton maximum creative effort and simul- comedies, adaptations of classics .. . Calgary's posh Petroleum Club - taneously aiming to make broadcast- plays written primarily by Cana- Mr. Goldsmith has been invited to ing a lucrative medium. dians. r -e -a -I -I -y wishes all readers of the Broadcaster, all friends on Agency Row and in the Account Field A VERY ,err hrtma Jilerrp and a Ct,rítmag

and a oob *pm Pin tar .betu Pear

And the same goes to Dick Lewis(ite) and all OF THE the gang at the MARiTiMF Broadcaster .S

5000 WATTS 630 KC.

www.americanradiohistory.com Page Fifteen December 2nd, 1953 Canadian Broadcaster & Telescreen

kins Groceterias, a chain of fifty d stores. The story of Adams, Wood elrefflea»a»3»33-XCeVEZeCeCe-C and Weiller, livestock commission agents at the Calgary Stockyards, gave listeners an insight into the days when the Foothill country was not only mild in climate but wild in action. And what would an Alberta story be without oil to lubricate its ,/Ytay Chriatmaa be success? The Okalta Oil Company expansion provided another plot. e (Interesting name, "Okalta." Under- stand Okotoks, on the edge of the the moat jogoua Turner Valley, and Alta. co-operated e to produce it.) Whether plays are sponsored, or sustained by the station there is a budget for drama and all and actors, production men, operators, and announcers receive talent fees.

Now, concerning Turntable Turn- the J Vew Year Photo by Lorne Burkett about, here's a show that struck me as spontaneous as a western Mack as being Clarence ya-hoo. Folks from around the sta- their the moat proaperoua. Elsie Park Gowan's Breeches from tion take turns in playing by Mack's favorite platters. The show runs Bond Street, enacted night and Radio Workshop Players, won them from 8.30 - 10.00 Saturday six 15 -minute Canada's 1952 First Award in the is broken down into drama class. The play segments with each quarter-hour non -network a salesman, to begin the fall 1953 series was The emceed by a receptionist, . . . anyone from Same Old Strings by Avis Carroll an accountant behind-the-CFAC-scenes. The staff Walton. Miss Walton is a Victoria Turn- M 1953 winner of numbers 50, so there's ample playwright, the Station an- CFAC's Writing Scholarship at the about deejay material. nouncers aren't thwarted completely, Banff School of Fine Arts. Another on Shirley Shea (now however, for they put the show Slater Canadian writer, James' "Don't jack at CJVI Victoria) prepared an 18 - the air with Harry the theme . week series called The Calgary Story. Be That Way" as (... ÿ how's that for a turnabout? ....) and the gang at . 4Q This was a history of Calgary busi- they company spon- and at the quarter-hour breaks ness firms and each copy. Music is sored the drama in which it was dispense commercial well middle - of - the - road t19 a few . pretty highlighted. To mention ... all reports CFAC adio gpreaentativea Ztd. the growth of Cal- popular stuff. From The story behind of the show not a gary Brewing and Malting Company gets a kick out - Limited was dramatized. A Sack of kick -back. Potatoes outlined the growth of Jen- (Continued on page 16) "äâeáäeeäe3?íZC`p.p.` ..º --N30Z/ t .+r rr -+e M IEI1RY tuIUST1IAS

FROM ALL OF US AT CFBC Saint John NEW BRUNSWICK "THE STATION WHICH OFFERS YOU ONE MONTH FREE*"

Ask Our Representatives BROADCAST SALES NATIONAL MONTREAL TORONTO for the 7:00.9:00 a.m. *Latest Elliott -Haynes survey a clear lead of 12%! period shows CFBC with , ., aV, www.americanradiohistory.com Page Sixteen Canadian Broadcaster & Telescreen December 2nd, 1953

Vate& cc.' efi19449 Carson Broadcasting tries its hand at gettin' into the mood of (Continued from page things 15) by invitin' folks down to the studios Out west, Sunday is gen'rally visit - to be Sunday Guest. It's evenin' time IN THE NORTH in' time and Taylor, Pearson, and for the show: 8.30 - 8.45. McDermid Drug in Calgary is the sponsor. Sun- day Guest is a live recital -type program, in which artists gain experience, and, it is hoped, credit if credit '7ery 4ot 7a Scd6uj A is due. Recently the European flavor was added when an instrumental trio from Mount Royal College were Sun- GROWING day guests. The violinist, flautist, and pianist were all Dutch artists who had been prominent in European MARKET symphonies before emigrating to Canada.

As this column originates in Cal- wishes you gary, mustn't let the old town down . . so here's a round -up of radio a miscellany fromCFAC. I heard from . . . . Don Hartford, commercial manager, that CFAC's sponsors' faerrp wives are not forgotten at the holiday season for each woman receives a corsage on Christmas Eve. The jrígtmag sponsors themselves are not neglected either, incidentally, for and there's a bang-up cocktail party for them . . . Had just met George a Brown and someone introduced him to me as a "producer." Asked George what he produced. Quoth he: "... five »aPPp children" . . . I heard from Brenda Cordwell, the 95 -pound bombshell, that CFAC keeps a file of phone CANADA'S FIRST PRIVATE TV STATION see1n dear calls, listeners' comments pro and con - all tabulated for an evaluation Now on the Air with Regular Programs of listener -interest. Time to mosey on. But it is refresh- ing, to say the least, to be in a city where people haven't forgotten to be CKPG friendly. To say the most, the Alberta PRINCE GEORGE, B.C. spirit is catchy, even to the extent that I'm moaning with Calgarians 250 Watts on 550 Kc. that the Eskies won't be able to 4í4te 7a S«d4zr dazzle the East at Grey Cup time. Serving Central B.C. ALL -CANADA IN CANADA WEED & CO. IN U.S.A. GIVE BOOKS THIS XMAS NORTHERN ONTARIO'S C B & T Book Department leeetetetVeteQtmaVmm Z.acz.4 .o. `-ValtzCVC-tcZV$$ßVEZZ'bX nro 1 94t TO YOU AND YOUR'S The ADVERTISING SEASON'S GREETINGS from MEDIUM The MANAGEMENT and STAFF of CFCO-630 Kcs-Chatham -dh1eti .3^áeaeeeeetñmee-.7'ei.iñ D2:7Fztmeeñei-óSñ-. meáieaDeeeia.`l:r9t .ìá'i`3tóibef CKSO To All Our Friends Far And Near These Good Wishes for a NORTHERN ONTARIO'S HIGH-POWERED Merry Christmas RADIO STATION AND Happier New Year For AM and TV Represented by: Horace N. Stovin and Adam J. Young, Jr.

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www.americanradiohistory.com Page Seventeen December 2nd, 1953 Canadian Broadcaster & Telescreen

never need to know how to speak to the Queen, but there is always the question of kissing . like brides, kissed by intimate who are only BEST WISHES FROM friends, and then on the cheek. Also, if a man greets a woman with a kiss in a public place, he removes his hat. Eating whole lobsters, frogs' legs or corn on the cob are dealt with. Here's one for the book, or from it. CARL "It is correct for a secretary to help a male caller into her employer or JIM BILL his overcoat. This privilege is her's alone. No other woman, hostess or in this even wife, assists a man DOUG DONN manner. Here is an idea book for quiz want to know which hand If you masters, who, probably for obvious JOHN DONALD to stir your tea with, you just reach reasons, have rather neglected the for a book called Mind Your Manners etiquette field. It is also an ideal gift. find out that it is and you'll quickly I can think of a few friends who GEORGE MURRAY customary to use a spoon. could use a copy to great advantage. information may not This piece of (Continued on page 18) be strictly correct, but it does serve MARLEEN MARY ELLEN to introduce what might be broadly described as a review of this contri- bution to etiquette of Canadian C radio's own Claire Wallace, and incidentally one of this papez's Beaver CKCH J Award Winners. R With a potential listening L audience of over KENORA 100,000 French speaking people is celebrating its * 37,000 LISTENERS 20th Anniversary

VANCOUVER JULY 30 - SEPTEMBER 7 Join the hundreds of local and national advertisers s. ho are reaping benefits Wallace Claire from CKCH's quality of her latest Claire sent me a copy programming and efficient effort, tactfully and not too convinc- ingly noting on the fly -leaf "defi- operation. so nitely you don't need this book," ! I sat right down and read it from Symbols of Leadership cover to cover. It looks like one of those twenty- In the contest for listener attention in Canada's costs half a CKCH same. five cent pocket books, third market, the outcome is always the least a buck! dollar and is worth at HULL and OTTAWA hardest, reaches farthest, written by Claire C K W X pulls the Besides being - winner. her first shot at a book by the way - breaks the records. CKWX is the all-time Representatives it is edited by Joy Brown and pub- The top prize -and the top audience -go to CKWX! lished by Harlequin Books, Toronto OMER RENAUD in Canada and Winnipeg. J. H. McGILLVRA in U.S.A. For West Coast Coverage Seriously, the scope covered is you'll nothing short of terrific. Maybe in fast-growing B.C.- use the leader.

CKWX-TOPS EARLY MORNING 7 00 to 9 00 a m. CKWX Average 39.2'7, 2nd Highest _ 27.1 In Extending CKWX- TOPS LATE EVENING- 10.00 to midnight 291% . 2nd Greetings CKWX Average _ 39.7% Highest Warmest Christmas Source: Elliott -Haynes Survey. Sept 53 All Of Us At First in Canada's Third Market Look to the Leader . . . C F J R , Brockville

Wish to say a big th for major part you have played in makingthe the past year such a successful one for us. We trust you and yours will experience a most joyous Yuletide season. jack J fadf ord OUR 30th ANNIVERSARY YEAR Weed & Co. /3 31515-C Reps: All -Canada and

www.americanradiohistory.com Page Eighteen - Canadian Broadcaster & Telescreen December 2nd, 1953 (Continued from page 17) Cornwall's 250 waiter needed a sub- 1,382; Wednesday, November 18 "I looked in the yellow pages ject with - of Mind Your Manners has a place in which to unleash his vocal 1,635; Thursday, November 19 - the telephone directory," he said, every stocking. chords - and we aren't saying he 1,716; Friday, Novembers 20 2,807. "and found CFCF. And trying does - to - he would have it in the quan- remember not to make the classic tity of fan mail received by the sta- mistake 'Here I am Divine CKSF Manager Freddie Pemberton tion. A man with convictions and the - - Freddie cites the mail pull for Providence's gift to radio' I ap- has a talking point. Or had you four successive days last month as courage of them makes his first ap- - pearance in these plied for a job there. Al Hammond noticed? If the ebullient bossman of follows: Tuesday, November 17 colums with an indicated, - article in the "In This Corner" De- very sympathetically, that partment entitled I ought to wait a little time, at least, .4( Live Programmes Custom Transcription Sound Is Our Busi- before * Singing Commercials .14( ness. He is Patrick Lyndon, an an- slaying Montreal's radio audi- nouncer at CKSF, ence, and was kind enough to arrange Cornwall, who for me to wants to stress the point that the make a tape which brought aue Zlau Zeceeued thoughts expressed me to Cornwall, where, within a are his own and week that he is "only a puisne member of my arrival in Canada I of the radio industry." found myself an announcer." We are Patrick Lyndon was born and edu- very glad to have an oppor- euz NEW cated in England, tunity to proffer to our readers Pat- studied music at rick Lyndon's the Royal Conservatory of Music in provocative story, London, graduated more especially because it carried a rdiudeaau ?edle? in English at needed message Worcester College, Oxford, that the radio is did his here to stay. military service in the British army, was a rather hapless (he says) in- It must have been the issue before An Independent fantry officer in Korea and Japan, last that we reported that Clyde and spent the last two years teaching Nunn, manager Producing of CJFX, Antigonish, in a New York City private school. N.S., had been made a Governor of Company Last June, he decided he wanted the St. Francis Xavier University. In to go Let Us Help You into radio, but not in England this story we stated that CJFX was or the United States. He Write Wire or Phone returned to owned by a joint stock company, - - for Details England for a "STONEGATES," LONDON 5, CANADA short holiday and then Atlantic Broadcasters Ltd., with 325 TELEPHONE 3-0886 took his "small package of courage" shareholders living throughout the in his hands and arrived in Montreal Province. They are farmers, teachers, in August, armed with two rather fishermen, lawyers, coal miners and hesitant introductions to residents of businessmen, and none of them may Victoria and Edmonton respectively. own more than five shares. by EVERY Survey itt ELLIOTT-HAYNES - PENN McLEOD TAPE 'Vic o'tia .1 MOST LISTENED TO Slat ion EVERY D AY More Agencies More Advertisers CKDA 113.4. 0 are transporting radio talent all over Canada on TAPE! TWO FAMOUS NAMES IN STATIONER Y Caldwell's professional taping service utilizes high-fidelity tape recorders, high-speed duplicators-furnishes a complete trouble -free distributing service. Recording performed or duplicated on the same type of equipment at the same specifications as played back at the stations. At less money than ever before your recorded presentations go on the air with "live" quality - free of flaws and fluffs. Our modern studios are at your service or you may record at any good studio and bring us your master tape for duplicating and distribution. We handle all details - from recording sessions to special labelling and shipping. No charge for the tapes.

"EXCLUSIVE LINEN" Let us tell you about our taped "voice -track" shows with top Canadian talent - how we handle importation of U.S. "SNOWDROP VELLUM" and Commonwealth shows, duplicate and distribute them in one fast inexpensive operation - how all your broadcast material can be distributed on tape faster, more efficiently, at less cost. Charming styles in gay foil covers and dainty ribbons make ideal Christmas We'll be pleased to "talk tape" at your convenience. gifts, a salute to the traditional gaiety and friendliness of the holiday season. Ask for them at your favorite stationery counter.

447 Jarvis Street Toronto 5 K1. 2103 Styled By "NaPaGo" Hamilton, Ontario

www.americanradiohistory.com Page Nineteen December 2nd, 1953 Canadian Broadcaster & Telescreen

About a couple of hundred friends of Colgate Palmolive Peet Co. of and associates were on hand at an Canada Ltd., who a few weeks ago Oyster Party, November 19, to cele- was feted by his friends on the occa- brate the 40th anniversary of the sion of his fiftieth anniversary with founding of the advertising agency his firm. Adam Smith replied fit- which bears the name of R. C. Smith tingly. M-80 and Son Ltd., and has been operating You had better get a move on if since 1913. Great We were guests of the company you have Christmas mail for was represented by its presi- Britain that hasn't gone yet. The Post Advanced Design which U.K. par- dent, Adam Smith; managing direc- Office says the deadline for cels was November 25 and cards or Precision Engineered letters November 29. These are mail- ing dates in Toronto. Every feature you final For parcels for the States the needed in a day is December 8. Cards and letters, ever which don't get held up by the Cus- professional tape toms, should be mailed by December. In Canada, the same dates seem to recorder. apply for parcels and cards and letters. In Toronto these are: British Columbia, Alaska, Saskatchewan and Newfoundland-December 12. Mani- toba and the three Maritime Pro- vinces - December 15. "Locals" - December 17. Don't say I didn't tell you.

One of the problems of radio, or business as far as that any other Available in 3 Styles goes, is the matter of finding berths for top men, who graduate from the Studio Console $1,870.00 to lower levels to medium and then 1,800.00 top. Where next is an unanswer- Portable the 1,724.00 able question. Is it though? RackMount Serving "in the ranks" at CKRC, Winnipeg are four former executive given up their titles Photo by R. G. B. types who have to work at the craft of their choice. For full information Adam Smith These are Bill Walker, one time pro- write the Canadian Distributors Regina, tor, Alec Phare and Mrs. Phare; and duction manager at CKRM, FILM the staff. Guest of especial who is now a featured announcer on KINGSWAY the rest of the was Mr. G. E. Maybee, Q.C., the Winnipeg station along with EQUIPMENT LIMITED honor at the same firm of patent attorneys Ridout former program director TORONTO 9 of the there's George 3569 DUNDAS ST. WEST, & Maybee, which has entrusted its station, Bob Bye. Then the agency since 1913. McLean, who used to be manager advertising to happily there were two representatives of CJRL, Kenora, and is now Also one of CKRC's news of the Gilson Manufacturing Co. Ltd. functioning as WC-CZ of Guelph, who have been clients broadcasters. 43 äe3e-Dae-Daelra3e3ezeCWWZ-E- for over thirty years. off "The Desk" for original entertainment, And that cleans After some Buzz me if you hear any- tribute was paid to the company and this issue. thing, won't you? its officers, by Charles Vint, president UEEItS! SHERBROOKE, QUE. Radio Stations CHLT (French) and The Voice of the Eàstern Townships CKTS (English) are located in Sher- brooke the Heart of the Eastern Townships.- Twelve counties, the home of 421,164 people, is blanketed by and Seaáon these popular stations. The area is T rich and prosperous one, with 374 a set 900 Kc 1000 Watts leading industrial establishments, (FRENCH) in a highly productive agricultural Çreetinçp J and mining surrounding country. The area is 87.15% French Speaking. Its rich potentialities make it a must" from in any campaign. (ENGLISH)r; 1240 Kc 250 Watts Representatives: the "head -man" QUE. CANADA SHERBROOKE, & Co. Ltd. . . . CHLT NORM BOTTERILL Jos. A. Hardy CKTS the Radio Time Sales Ltd. U.S.A. and His Staff CKTS Adam J. YOUNG, Jr., Inc., CHLT & at

We wish you not only c71 ,ec Chratma4 Don't be sorry you forgot but one unclouded by regrets. scripts. There's still time, to order our kit of Christmas right away! if you get a letter in the mail

WALTER A. DALES Sunna. southiern 4llberta Radioscripts * The Irrigation Capital of Canada MONTREAL PHONE UN. 6-7105 907 KEEFER BUILDING

www.americanradiohistory.com Page Twenty Canadian Broadcaster & Telescreen December 2nd, 1953 TK 7ík4 ez to SOUND IS OUR BUSINESS By Patrick Lyndon Though the author of this article is on the staff of radio station CKSF, Cornwall, he wishes it to be understood that the views expressed -Alay Youi in it are his own, and do not necessarily reflect those of the station. Even among confirmed and in- fend itself; to stand on its own merits; lectual effor to listen to "Rudolph the experienced radio men, the signs of and to complement TV. surrender Red -Nosed Reindeer and if a reindeer are evident. or some other In the United States If the remainder of my life is to creature is singing the radio is begin- song on TV (and there ning to look morosely at the bottom be spent regretting that I am not is already one working in television; monkey, J. Fred Muggs, before the of the barrel, and has found there, and conscious cameras) the car that my ever -dwindling you have lost your listener. -radio listener, and of course, audience is But the jazz Chiiatmai the ever faithful housewife, composed of distracted housewives and classical music who listener merely wants to flitting from one chore to another, and drivers weaving in and out of listen to the highway traffic musk, and no amount of frills will is not considered to have the time or - then now is the move the time to get another job; him. But all this requires radio opportunity to sit down in front or take my men who of the television hat in hand, and beg the moguls can act as "appreciators"; set during the day. for it postulates conditioning, In Canada, even commercial radio a chance to show my face, pallid and "edu- from confinement cation," (dreaded word), of the men are apt to bless the CBC for in radio studios, to listener. placing so many obstacles before the television cameras. But, I am Joyi TV; The magnitude of the and, anyway, (everybody says), going to do neither, for there surely audience, in is a future the U.S. anyway, for readings, has Canada is too big for TV; the popu- for radio which will be surely lation is too long, happy, and prosperous. been amply revealed by the scattered. astonishingly successful These defences are very flimsy. Where do we start? Perhaps with tours of the the simple premise Dramatic Quartet and Emlyn Wil- Television sets have been installed - radio is for liams, last in cars. The housewife the ear. Nothing could be simpler year. This is a "natural" who has been for radio. The conditioned to listen than that, and yet much of the TV appearances of to radio with Charles Laughton recently, Be half an ear (the rest of her hearing material which has been broadcast doing since the drama'ic readings, would have been power being held in abeyance for the beginning of radio has not infinitely squawk of the been designed exclusively more successful if he had baby, or a pan boiling for the not been seen over) can surely be ear. Such material (nearly all while reading; that is conditioned to shows to Say, if he had looking at television with half an with studio audiences, most sports, been on radio. eye. In Canada the CRC cannot stop and all features of which spectacle is television for ever, and, considering an integral part) must be considered Why haven't attempts been made the strides that the new television's natural field. Radio to get audiences for "difficult" musk medium has will and Quotidian made in the last two years, it would cut its own throat if it continues to to introduce "readings" on be pusillanimous to consider that devote much of its future program- radio? The same old, short-sighted within the next ten years ming (and, more important, reason. "We gvie the public what it will not much it be reaching the Esquimaux and the of its future research) to what is, in wants." But the public is a fickle Matabele. effect, television without the vision. crew, and will leave you whenever it The need of radio men for likes. The only way to ensure that such There are two the poor defences is only a sign of types of material public will stay with you is to their which swims to make lack of faith in radio's ability to de - the natural stuff the public give you something; of radio: music and readings. in this case co-operation and effort. As to music, it is apparent that not No man will leave something in enough effort has been made by com- which he is making an effort which mercial stations to introduce "classi- is proving rewarding. it's Time to Say: cal" music to their listeners. And "Difficult" music, and readings are lrrr Christ immas To u it the emphasis is on "introduce.". Clas- only two sources of immediately sical music is, after all, a formal and available material. remember often intricate form; and it requires There are however, large areas of conditioning and "education" to ap- radio material still comparatively un- preciate it fully. But once a listener developed. has been won over for classical Local audience participation in NEWS music, you will never lose him - if drama and discussion must be en- your programming is fresh and couraged, for two reasons. It in- imaginative. Commercially, he repre- creases your "grasp" on your audi- sents a sound prospect. ence, and it gives an outlet to local on CJGX Similarly no: enough effort has talent which TV cannot offer. On been made to get listeners for jazz. TV one must act; on radio all that With this form, too, because the is necessary is a voice. You don't listener has to "make an effort," when have to bother about your hands. is TOPS he is won, he is won for ever. The give-away shows on television This cannot be said of "pop" or are embarrassing to many viewers, "western" music . . . . Because CJGX stays on Top of the to anything like the not so much because of their bad same degree. For example, it doesn't taste, as because the guests are not News with complete coverage of Local require a considerable - aural or intel- (Con'inued on page 22) District-National-and World developments. . .. . : e CJGXYORKTON

oPr! A Is listened to by 96.4% of the radio 4 p O homes in Saskatchewan's Crop District No. 5 . . . and the farm i families in this district earn and spend millions of dollars* annually. Joins with Jim Alexander * (Farm Cash Receipts in CJGX-Land in 1952 were $156,073,000). / and Joe McGillvra Western Canada's Farm Station to wish you and yours Basic Station, C.B.C. Dominion Network

Representatives: Horace N. Stovin & Co. - U.S.A. Adam J. Young, Inc. Inland Broadcasting Service, Winnipeg Season's Greetings

. 5+wee-Pe3-eee.>î,+' . ee.. L, r;R. ` "". w-,...^'`T

www.americanradiohistory.com Pa ge Twenty -One December 2nd, 1953 Canadian Broadcaster & Telescreen

women, men and all the Electric rona a1 G tslan d Y. Canadian V an CO'er ewE.oundlandof to ?laces the Eat in needed, Erom in °(11ces, lams, p ecial skills Greeting' their tletide H ome this love. comes d all whom you you an Christmas find much joy ortune. 9pod health ip f sh may good e friend ahead the warmth that lies an war yours in# be LGRIG t,,Mtlo GANAD,AC. MP NY

www.americanradiohistory.com Page Twenty -Two Canadian Broadcaster & Telescreen December 2nd, 1953

(Continued from page 20) ticular experiment has a favorable fined to exist. Sound is our medium; professional actors, and are merely corollary; it favors the purchase of it has unlimited possibilities; but ineptitudes undergoing harrassment a second radio set) . Such experi- you would be excused from doubting from the polished emcee. ments enlist the listener. this after listening to a .whole day's Experiments in new techniques programs on an average radio station. must be shared with the audience. And since our medium is sound, Half the network shows still dis- The fad that the average listener efforts must be made to produce regard basic radio common sense. does not have the vaguest idea about sounds of all sorts on the air. We Who could prefer to listen to "Our differences between AM and FM, is must extend the capabilities of the Miss Brooks," when she can be seen TOUGH ALL OVER a reflection on a bad public relations audience's ear, before television on television? job on the part of the radio industry; closes is forever. "Trick" sounds, One of the best examples of a show What with all the mistakes and that means the radio stations. A experiments in microphone tech- built more for the ear than the eye is coming through on the tele- New York City radio station has been niques, effects, exotic sounds, should Amos 'n Andy, which delights in types, pretty soon now, a news- doing fine work by inviting its audi- be our stock -in -trade. We should words and what can be done with caster's going to have to read ences to participate in its experi- open up to the listeners aurul areas them. On a strictly aural basis, this the stuff through before he goes ments in binaural sound. (This par- which have never even been imag- show has held its place in North on the air. America's affections for over a quarter of a century. There are few if WANTED any members of the audience who feel that the television version can CANDID COMMENT FOR STATION VERY CLOSE TO TORONTO hold a candle to the spoken one. TIME SALESMAN - personable man with selling The trouble with Lewis is that experience who can keep everything you say to him goes accounts happy. Unless radio starts to build an in one head and out the other. ANNOUNCER- must have audience in the literal sense, which Pete McGarvey experience and indicate is the sense of hearing, it will not - willingness to stick. No floaters, please. have an audience at all. We must stop Reply, giving full educational and experience history and talking about selling time or air. Our salary expected, on tape to: product is ears, and unless we treat Box A-179 them properly, they won't be turned GIFT COUNCIL C. B. & T. 1631/2 Church St. Toronto our way when we desperately need It is more blessed to give people them. what they want than what you want them to receive.

o MISERER1 The hard -done -by, long-suffering, abused announcers who will have to work all through the long and, to them, lonely Cfti SÎM hours of Christmas day, while MEI'W on the outside all the world revels, inspire our deep and sincere sympathy for the iJ - listeners.

LITTLE WORD DEPT. The independents broadcast for approval r - - the public system, on approval.

AUDREY STUFF Then there's the girl who was so dumb that when she was filling in a job application and came to "Sex," she replied - "Occasionally."

SEASONAL STUFF Hoping that you will be able to get away with all kinds of murder using the well worn alibi - it's Christmas.

INTEGRATED COMMERCIAL

. . and remember, Santa knows when little boys and girls neglect to remind Mother PEN on EpR71 to lay in a fresh supply of the To large economy size bottles of Cou R1 of oPil1(o¡d Dr. Byles' Genuine Liver Rinse.

AND FINALLY... In order that we may keep the OrTmw stern realities of life firmly im- o FRom Kre planted in our minds, we hope we shall be bumping into one another over the festive season.

www.americanradiohistory.com Page Twenty -Three December 2nd, 1953 Canadian Broadcaster & Telescreen

First Television in Maritimes CHSJ-TV SAINT JOHN Opens March 'S 4

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FREDERICTON t MONCTD áAIISBDaY 0 paO...oc.o NAVEIOCK

O Mr Ada', PETRCODiAC

iLIE O SUSSEX 63NpMp5TGnD ANNERIIT

HAMPTON W STEPHEN JOGG1 MI ELT ROTHESAY MIN WOODI/W CALAIS ST.. GEORGE SAINT JOHN D we PAR

MARCNIAS o

GRANO MIDDLETON o

WINDSOR

O BEAR RIVER

of population centres in both New Brunswick and Nova Scotia. Program planning is already well underway, including many TELEVISION top-flight Canadian programs. Among the first will be the C -G -E Sunday night program "Show Time," featuring the Bell EQUIPMENT Singers, scheduled for the first Sunday of telecasting. A wealth of pleasure, information and business opportunity will put this will begin tele- Station CHSJ-TV Saint John, New Brunswick, area on the TV map with one of the most powerful and best in down -town casting in March 1954. Programs originating located stations in Canada. 27.8 KW video studios will be transmitted on Channel 4 at on Cham- Working with CHSJ-TV engineering staff, C-G -E Television and 13.9 KW audio from transmitter and antenna from the city. specialists worked out the entire system for this new unit .. . plain Mountain-a 1560 ft. elevation 18 miles Up one that will give long, efficient service over the widest possible CHSJ-TV will open a whole new area for TV advertisers. million annually in range. All equipment, from camera to antenna, bears the famous to 400,000 viewers who spend up to $300 coverage General Electric trade mark. retail buying will be reached by the television station's

Equipment Department Electronic 471W-1853 CANADIAN GENERAL ELECTRIC COMPANY LIMITED www.americanradiohistory.com Page Twenty -Four Canadian Broadcaster & Telescreen December 2nd, 1953 RADIO STATIONS AND THEIR REPRESENTATIVES Listed Alphabetically by Provinces

City can Canadian Reps. U.S. Reps. Manager Natl. Comm. Mgr. Program Director. BRITISH COLUMBIA

CbIDiwack CHWK All -Canada Weed & Co. Jack Pilling W. G. Teetzel J. M. MacLachlan Dawson Creek CJDC Radio Reps. Donald Cooke Inc. Lew Roskin Michael Laverne Kamloops CFJC All -Canada Weed & Co. Ian Clark Walter Harwood Walter Harwood Kelowna CKOV All -Cariada Weed & Co. Jim H. Browne Dennis Reid Mrs. F. Woodhouse Stephens & Towndrow (Toronto)

Nanaimo CHUB Nat'l. Broadcast Sales (Montreal) Donald Cooke Inc. Chas. Rudd Sheila Hassell Bill Dobson John N. Hunt (Vancouver) Nelson CKLN H. N. Stovin Adam Young A. R. Ramsden A. R. Ramsden New Westminster CKNW Nat'l. Broadcast Sales Forjoe & Co. William Rea, Jr. Roily Ford Hal Davis Penticton CKOK Paul Mulvihill Donald Cooke Inc. Roy Chapman Vince Duggan John N. Hunt (Vancouver)

Port Alberni CJAV Stephens & Towndrow (Toronto) Donald Cooke Inc. Ken Hutcheson Geoffrey Holmes Thos. Nat'l. Broadcast Sales (Montreal) A. Rannie John N. Hunt (Vancouver)

Prince George CKPG All -Canada Weed & Co. Cecil Elphicke Jack Carbutt Chas. Cawdell Prince Rupert CFPR H. N. Stovin C. H. Insulander Noel Stone Trail CJAT All -Canada Weed & Co. John Loader Lorna McLeod J. P. Kobluk Vancouver CBU CBC CBC Ken Caple Harold Paulson Vancouver CJOR H. N. Stovin Adam Young G. C. Chandler D. E. Laws Derwin Baird Vancouver CKMO Omer Renaud Donald Cooke Inc. Mrs. K. M. Willis R. Fortune A. J. Messner (Winnipeg)

Vancouver CKWX All -Canada Weed & Co. F. H. Elphicke Jack Sayers Laurie Irving Vernon CJIB Radio Reps. Donald Cooke Inc. Gil Seabrook Larry Scott Don McGibbon VIctoria CJVI All -Canada Weed & Co. Wm. Guild Cam Perry V. J. Groves Victoria CKDA Radio Reps. Forjoe & Co. D. A. Armstrong Gordon Reid C. E. Farey A. J. Messner (Winnipeg)

MERRY CHRISTMAS

and a Prosperous New rear!

Dave Armstrong Owner -Manager Gordon Reid Assistant Manager RADIO VICTORIA Dave Hill Production Manager

Ed Farey kcs. Program CKDA 1340 Director

www.americanradiohistory.com Page Twenty -Five December 2nd, 1953 Canadian Broadcaster & Telescreen ALBERTA

Nail. Comm. Mgr. Program Director City Call Canadian Reps. U.S. Reps. Manager Don Hartford George Brown CFAC All -Canada Weed & Co. A. M. Cairns Calgary Love Love E. H. McGuire Jim Calgary CFCN Radio Reps. Adam Young H. G. Harlan Oakes & Assoc. (Los Angeles & San Francisco) Fred Shaw Bruce Alloway Calgary CKXL H. N. Stovin Donald Cooke Inc. Cameron CBX -CRC CBC Dan Edmonton Duffield Rice A. J. Hopps George CFRN Radio Reps. Adam Young G. R. A. Edmonton Harlan Oakes & Assoc. (Los Angeles & San Francisco) Paradis Leo Remillard Gabriel Edmonton CHFA Omer Renaud Gerry Gaetz Rolfe Barnes Dalt Elton Edmonton CJCA All -Canada Weed & Co. John Langdon D. L Roberts Edmonton CKUA Non-commercial Jack Soars John Wilson All -Canada Weed & Co. Arthur Balfour Grande Prairie CFGP Reagh Norman Botterill Joe Budd R. A. Lethbridge CJOC All -Canada Weed & Co. Buss Orville Kope Ken Lapp All -Canada Weed & Co. R. J. Medicine Hat CHAT Barton G. S. Henry J. Red Deer CKRD Radio Reps. Adam Young SASKATCHEWAN D. LePage Laurent Isabelle CFRG Omer Renaud Gravelboarg Nev. Skingle George Price & Co. Sid Boyling Moose Jaw CRAB H. N. Stovin Weed Hume Lethbridge CJNB H. N. Stovin North Battleford Prest J. J. Cenon Co. Ed. Rawllnson Gerry Prince Albert CKBI All -Canada Weed & Hal Crittenden Roy Malone .1. R. Grlsenthwaite CKCK All -Canada Weed & Co. Regina Harry Dane Robert Hill Adam Young Don Oaks Regina CKRM Radio Reps. Dumont Lepage T. Prefontaine Bernard Ippersiel Saskatoon CFNS Omer Renaud Roy Currie Young Vern Minn Blair Nelson CFQC Radio Reps. Adam Saskatoon Reps. (Winnipeg) rlan Oakes & Assoc. Broadcast Los Angels & San Francisco) Wallburn R. A. Hosie Don Tumicliffe Gordon Saskatoon J. N. Mogridge Watrous Jack Shortreed Jack Goodman Jack Goodman Yorkton

BROADCASTING STATION CHAT

December 2. 1953

Santa Claus. Esq., Goodwill Advertising Agency, North Poleville.

Dear Gratis Guy: don't want too much for Christmas, because we've had such a We are some boys and girls who've been kind to us good year .... but there if you're still giving through '53 who deserve something special from you, it away at the usual rates.. . esg Vancouver, Calgary, Winnipeg, Toronto and Montreal, who rapastationour tab n from coastto a . funds . The Weed people who do the same thing for us in American when we Our friends in the Agencies who are so patient with us flub up the affidavits bless 'em . The guys who pay the shot the advertisers, ... the very tough job of keeping a The folks at the CBC who have manage to bunch of privatebroadcasters off their backs, and somehow stay cheerfuland friendly.to us g . The C.A.B. and W.A.B. crews we sometimes take for granted bandit. Department of Transport who politely asksfor lthe annual doa ttheth news That hard working group of people who supply us with CllIUTUAN and transcriptions ... and scripts and equipment IE6111 then there's that network group that sings our songs . tells And describes our play-by-play broadcasts. our Jokes ... acts out our plays ... and work the and behind who write the words, levels o and file mail we apeoplend out Dick Lewis. who is bachelor mother to all of us . who And uncle . who. . . warns us . rallies us and scolds us compliments us publication twice a month, cheers us up with his bright and orderly about us .. . thinking Hope we haven't forgotten anybody, Santa. because we're about them all ... and being grateful CFQC CHAT whose privilege it is to serve MEDICINE HAT SASKATOON

www.americanradiohistory.com Page Twenty -Six Canadian Broadcaster & Telescreen December 2nd, 1953

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call or write the cae office nearest you 2466A REV. cae Canadian aviation electronics, Ltd. MONTREAL OTTAWA TORONTO WINNIPEG VANCOUVER

www.americanradiohistory.com Page Twenty -Seven December 2nd, 1953 Canadian Broadcaster & Telescreen

MANITOBA Program Director. Manager Natl. Comm. Mgr. City Call Canadian Reps. U.S. Reps. Ernest Holland Eric Davies Adam Young John Craig Brandon CKX Radio Reps. Henderson Hughes Mes Rossin John M. CKDM Radio Reps. Adam Young David Dauphin Wltney J. E. Smallwood Adam Young H. FBn Flon CFAR H. N. Stovin Brodure Roland Couture Leo St. Boniface CKSB Omer Renaud J. H. McGillvra John N. Hunt (Vancouver) CBC J. N. Mogridge Winnipeg CBW CBC George Davies J. O. Blick A. J. Messner Winnipeg CJOB Radio Reps. Adam Young A. J. Messner (Winnipeg) Hill William Speers Bruce Pine Jack CKRC All -Canada Weed & Co. Winnipeg Collier Jack Stewart - Al MacKenzie Will Winnipeg CRY H. N. Stovin Donald Cooke Inc. ONTARIO Dave Wright Ralph Snelgrove Bob Gray Barrie CKBB Paul Mulvihill Adam Young J. H. MacDonald Phil Flagler Adam Young W. H. Stovin Belleville CJBQ H. N. Stovtn Buchanan Mrs. F. M. Buchanan Hugh Bremner Richard Brantford CKPC J. L. Alexander James Chapman Young J. R. Radford Brockville CFJR H. N. Stovin Adam J. Beardall Pete Kirkey Don Hickling Chatham CFCO C. Fisher J. H. McGillvra Fred Pemberton Cornwall CKSF H. N. Stovin Gordon McBride Inc. J. G. McLaren Fort Frances CKFI J. L. Alexander Donald Cooke, A. J. Messner (Winnipeg) John N. Hunt (Vancouver) G. D. Jeffrey J. P. Friesen Adam Young Hector Dougall Fort William CKPR Radio Reps. Don LeBlanc Inc. Wallace Slatter Fred Metcalf Radio Reps. Donald Cooke, Guelph CJOY Denny Whitaker Russ Eastcott Adam Young Tom Darling Hamilton CHML Stephens & Towndrow NJohn Broadcast Hun (Vancouver) D. I. Ker Hamilton CJSH-FM W. T. Cranston Lloyd Westmoreland Keith Lockhart All-Canada Weed & Co. Hamilton CKOC Bill Young J. Hodges Donald Cooke, Inc. Jim Thom Kenora CJRL H. N. Stovin William Luxton Inc. Roy Hofstetter El. Jones Nat'l Broadcast Sales Donald Cooke, Kingston CKWS Jack Weatherwax Jesse French Donald Cooke, Inc. Gord Burnett Kirkland Lake CJKL Nat'l Broadcast Sales

A Quarter of a Century .... e

been our CKX was established in 1928 - it has privilege to serve Western Manitoba from SEASON'S Brandon for 25 years .. .

our problems This is a good time to reflect on GREETINGS and successes of the past -a good time to make new plans - new dreams for the future . . . a Joyous It is also a good time to wish our friends from Prosperous Christmas Season - a Happy and all of us New Yearl at

Stelitea4 á 7aueeu%ieue

Toronto Montreal

www.americanradiohistory.com Page Twenty -Eight Canadian Broadcaster & Telescreen December 2nd, 1953

City Call Canadian Repsm, U.S. Reps. Manager Natl. Comm. Mgr. Program Director. Kitchener CKCR Omer Renaud Adam Young Gib Liddie Jim Mitchell Stu Monroe London CFPL All-Canada Weed & Co. Murray Brown Doug Trowell Jack Elman Niagara Falls CHVC L. J. Alexander Donald Cooke, Inc. B. H. Bedford R. H. Hamilton A. W. Blakely North Bay CFCH Nat'l Broadcast Sales Donald Cooke, Inc. Keith Packer Bill King Gordon Shale Ortitia CFOR H. N. Stovin Gord Smith Russ Waters Pete McGarvey Oshawa CKLB J. L. Alexander J. H. McGillvra AI Collins Gord Garrison John Wacko Ottawa CBO CBC CRC Chas. P. Wright Ottawa CKOY Nat'l Broadcast Sales Donald Cooke, Inc. Dan Carr Jack Thompson Keith Sterling Ottawa CFRA Stephens & Towndrow Weed & Co. Frank Ryan George Gowling Tom Foley Owen Sound CFOS H. N. Stovin Adam Young W. N. Hawkins Betty Masters Pembroke CHOV H. N. Stovin Adam Young E. G. Archibald Ramsey Garrow G. Poupore Peterborough CHER Broadcast Nat'l Sales Donald Cooke, Inc. Don Laurie Gerry Grady William Stratton Port Arthur CFPA J. L. Alexander Weed & Co. R. H. Parker A. J. Messner (Winnipeg) Paul MacGowan Ken MacGray John N. Hunt (Vancouver) Sarnia CHOK Paul Mulvihill Donald Cooke Inc. Karl Monk Art O'Hagen Frank Stalley St. Catharines CKTB Paul Mulvihill (Toronto) J. H. McGillvra Cliff Wingrove Radio Time Sales (Quebec) Vince Lococo, Jack Dawson Ltd. in Montreal St. Thomas CHLO Radio Reps. Donald Cooke Inc. F. A. Bestall Peter Dickens Sault Ste. Marie WIC J. L. Alexander J. H. McGillvra J. G. Hyland Helen O'Connor Stratford CJCS All -Canada Weed & Co. Frank Squires Stan Tapley Alex L. Smith Sudbury CHNO Omer Renaud Adam Young Rene Riel John N. Hunt (Vancouver) Wilf Davidson Sudbury CKSO All -Canada Weed & Co. Wilt Woodill Ken Dobson Basil Scully Timmins CFCL Omer Renaud J. H. McGillvra Rene Barrette Laurent Smith Jean de Villiers Timmins CKGB Nat'l Broadcast Sales Donald Cooke Inc. H, C. Freeman Wally Bewegen Bill Nadeau Toronto CBL CBC CBC H. J. Boyle Walter Powell Toronto CFRB All -Canada (Montreal) Adam Young E. L. Moore Waldo Holden Wes McKnight Toronto CHUM L. Alexander J. (Montreal) J. H. McGillvra Bob Lee Leigh Stubbs Toronto CJBC H. N. Stovin Bob McGall Bob McGall Toronto CJRT-FM (non-commercial) Eric Patin Toronto CKEY Nat'l Broadcast Sales Donald Cooke Inc. Hal (Montreal) Cooke Jack Turret' Don Insley Toronto CKFH Radio Reps. (Montreal, weed & Co. Howard Caine Winnipeg, Vancouver) Keith Davey Bob Pugh Windsor CBE CBC CBC M. L. Poole Walter Powell

G EETINGTIEST CHRISTMAS BUyE S TC AL TIVES RS' ACCOUNT L TIME EXECU- CJ AND CL I ENT S Fx : CgBB TIGONI BARRIE SH ' HAL 7 C CHOKB STNTITN , CAT , SARNIA HARI NES MD . Paul Murray MaIvolIvor

P A u L- L-.1 L. V I H TORONTO: I``, MONTREAL: Toronto 21 King Street East & Towndrow in 1434 St. Catherine Street West See Stephens Paul Mulvihill Murray Maclvor Reps in Montreal EM. 8-6554 Radio U.S.A. UN. 6-8105 Donald Cooke in Wer,e_ --SWAffl111.111

www.americanradiohistory.com Twenty -Nine December 2nd, 1953 Canadian Broadcaster & Telescreen Page

Comm. Mgr. Program Director City Call Canadian Reps. U.S. Reps. Manager Natl. Campbell Ritchie Windsor CKLW All -Canada Adam Young J. E. Campeau E. W. Wardell Vin Dittmer Wingham CKNX J. L. Alexander Adam Young W. T. Cruickshank John Cruickshank John N. Hunt (Vancouver) W. Whiting Woodstock CKOX Orner Renaud M. J. Werry Geoff Lewis John N. Hunt (Vancouver) QUEBEC

Amos CHAD -Omer Renaud Weed & Co. David Gourd John N. Hunt (Vancouver) Chicoutimi CBJ CBC CBC Vihnond Fortin Ray -Marc Dube Normand Carpendier Granby CHEF Radio & Television Sales Inc. Donald Cooke, Inc. G. Lallberte Toronto & Montreal Henri Allard Georges Huard Hull CKCH Omer Renaud & Co. J. H. McGíllvra J. P. Lemire John N. Hunt (Vancouver) Ray Maynard Paul Bouchard Jonquiere-Kenogami CKRS Jos. A. Hardy Adam Young Tom Burham La Sarre CKIS Omer Renaud David Gourd Octave Lapointe Marcel Houle Matane CKBL Jos. A. Hardy Adam Young Rene Lapointe M. Valiquette Montreal CBF CBC CBC Jean Saint -Georges M. Valiquette D. McGill Montreal CBM CBC CBC Jean Saint -Georges Tout Quigley Jack Howlett Montreal CFCF All -Canada (Toronto) Weed & Co. J. A. Hammond F. Bergevin Armand Goulet Montreal CHLP J. L. Alexander J. H. McGillvra Flavius Daniel John N. Hunt (Vancouver) Bob Laurion H. T. McCurdy Montreal CJAD Radio Time Sales (Quebec) Adam Young J. A. Dupont Ltd. (Montreal) Radio Times Sales (Ont.) Ltd. (Toronto) John N. Hunt (Vancouver) Lalonde George Bourassa Ferdinand Biondi Montreal CKAC Omer Renaud Adam Young Phil Dr. Chas. Houde Viateur Bernard New Carlisle CHNC Jos. A. Hardy Adam Young Roger Daveluy Quebec CBV CBC CBC Henri LePage Aurele Pelletier Magella Elain Quebec CHRC Jos. A. Hardy Adam Young Bud Cockerton Ed Thomson Quebec CJQC Radio Time Sales (Toronto and Montreal) Paul LePage Marcel LeBoeuf Quebec CKCV Orner Renaud Weed & Co. John N. Hunt (Vancouver) Andre Lecomte R. Levesque Francis Raymond Rimouski CJBR H. N. Stovin Adam Young Armand Belle Yves Marchand Riviere -du-Loup CJFP Omer Renaud Adam Young Lionel Morin Norman Gagnon Roberval CARL Omer Renaud

What a Radio Season I

and it'll get busier. Special holiday Sure it's busy say in Quebec: shows .... actualities .... copy -writing .... and, As we of course, as usual we'll be going strong right through the holiday week-end. We guess that's what makes private radio stich a Joyeux Noël necessary and personal commodity in hundreds of thousands of homes all across Canada. et We're glad to be part of this terrific radio fraternity, and, through good old Canadian Broadcaster & Bonne Heureuse here is our wish to all radio types, Telescreen, ! especially the ones who are working through the Année holidays - from THE BEST OF THE SEASON TO YOU ALL Canada's Greatest Mail Puller*

FRED METCALF WALLY SLATTER Phil Lalonde, George Bourassa and the Staff at CJOY CKAC, Montreal *7,000,000 letters this year! GUELPH - ONTARIO

www.americanradiohistory.com Page Thirty Canadian Broadcaster & Telescreen December 2nd, 1953

City Call Canadian Reps. U.S. Reps. Manager Natl. Comm. Mgr. l.gram Director Rouyn CKRN Omer Renaud Weed & Co. David Gourd John N. Hunt (Vancouver) Ste. Anne de la CHGB Omer Renaud J. H. McGillvra G. T. Desjardins P. E. Hudon Pocatiere John N. Hunt (Vancouver) Shawinigan Falls CKSM Omer Renaud Alan Rogerson Fernand Cyr Gaston Tessier Sherbrooke CHLT Jos. A. Hardy Adam Young A. Gauthier J. L. Gauthier Réné Caron Sherbrooke CKTS Radio Time Sales Ltd. Adam Young Réné Caron John N. Hunt (Vancouver) A. Gauthier J. L. Gauthier Sorel CJSO Radio & Television Sales Inc., Donald Cooke, Inc. M. Boulianne Claude Rochon Toronto and Montreal John N. Hunt (Vancouver) Thetford Mines CKLD Jos. A. Hardy Adam Young H. Lagueux Will Dugré Will Dugre Trois Rivières CHLN Jos. A. Hardy Adam Young Leon Trepanier Maurice Dansereau André Cartier Val D'Or CKVD Omer Renaud Weed & Co. David Gourd John N..Hunt (Vancouver) Verdun CKVL Radio & Television Sales Inc., Donald Cooke, Inc. Corey Thomson Jack Tietolman Hal Stubbs Toronto and Montreal Victoriaville CFDA Radio & Television Sales Inc., R. V. Quinn Jack Morency Toronto and Montreal Ville Marie CKVM Jos. A. Hardy Adam Young Louis Bilodeau Louis Bilodeau

e NEW BRUNSWICK

Campbellton CKNB Jos. A. Hardy Weed & Co. C. S. Chapman R. D. Richards Edmundston CJEM H. N. Stovin Adam Young Maurice Lacasse Georges Guerette Reynald Teasdale Fredericton CFNB All -Canada Weed & Co. Malcolm Neill H. L. McFee Jack Fenety Moncton CKCW H. N. Stovin Adam Young F. A. Lynds Tom Tonner Bob Tabor Newcastle CKMR Omer Renaud R. J. Wallace John N. Hunt (Vancouver) Saint John CFBC Nat'l Broadcast Sales Weed & Co. Bob Bowman Cyke Bedford W. H. Tonner John N. Hunt (Vancouver) Saint John CHSJ H. N. Stovin Adam Young Geo. Cromwell Cleve Stillwell Sackville CBA CBC CRC W. E. S. Briggs

A Weekly BBM of 74,310

gives CJBR Rimouski The Largest French -Language Potential Coverage in Canada after Montreal and Quebec City 5000 WATTS ON 900 KCS. Supplementary to the French Network CJBR RIMOUSKI

Ask HORACE STOVIN IN CANADA ADAM J. YOUNG IN THE U.S.A.

ANOTHER PROVEN STOVIN STATION

www.americanradiohistory.com Page Thirty -One December 2nd, 1953 Canadian Broadcaster & Telescreen

friends andour our agency we extend clients, industry To all our and a ONTARIO'S the broadcasting Christmas WESTERN in a Merry to associates for We intend hearties year our of presenting Prosperous Ppolicy of Happy' established all tastes, long suit pursue our t to result{ul entertainment and prOvtding their top-flight and public service, clients rendering P for our and ggoodwill advertising products.

Limited Facilities States Representatives: Radio United All -Canada Inc., Adam J.

www.americanradiohistory.com Page Thirty -Two Canadian Broadcaster & Telescreen December 2nd, 1953 PRINCE EDWARD ISLAND

City Call Canadian Reps. U.S. Reps. Manager Natl. Comm. Mgr. Program Director Charlottetown CFCY All -Canada Weed & Co. Bob Large W. K. Rogers Summerside CJRW Radio Reps. Bob Schurman Albert Nicholson P. R. Turner NOVA SCOTIA

Antigonish CJFX Paul Mulvihill (Toronto) Adam Young J. C. Nunn Ralph Nat'l Broadcast Sales (Montreal) Ricketts L. Desjardins Bridgewater CKBW Radio Reps. Donald Cooke, Inc. John Hirtle Lester Rogers James MacLeod Halifax CBH CBC CBC S. R. Kennedy Halifax CHNS All -Canada Weed & Co. Gerald Redmond Doug Grant John Funston Halifax CJCH Paul Mulvihill Adam Young E. F. MacDonald Clair Chambers John N. Hunt (Vancouver) W. E. Fulton Kentville CKEN J. L. Alexander Adam Young J. A. C. Lewis Bernie Butler Willard A. Bishop Sydney CBI CBC CBC Barry MacDonald Sydney CJCB All-Canada Weed & Co. J. M. Nathanson R. M. Burchell Mrs. M. C. MacQuarrie Truro CKCL Omer Renaud J. A. Manning Jim John N. Hunt (Vancouver) Regan Windsor CFAB J. L. Alexander Adam Young J. A. C. Lewis Bernie Butler Willard John N. Hunt (Vancouver) A. Bishop Yarmouth CJLS All-Canada Weed & Co. Don Smith Dennis Comeau NEWFOUNDLAND

Cornerbrook CBY CBC CBC C. V. Hierlihy Gander CBG CBC CBC A. Barrett Grand Falls CBT CBC CBC John J. Grace Gordon Halley St. John's CBN CBC CBC W. F. Galgay Gordon Halley St. John's CJON All -Canada Weed & Co. Geoff Stirling Florence Dawe Don Jamieson St. John's ======VOCM H. N. Stovin Adam Young J. L. Butler Mengte Shulman Denys Ferry

Though we're miles away on Christmas Day, These few lines are intended

To let you see, where &er you be, Our greetings are extended.

SESAC'S

Lou Tappe SESAC Transcribed Library

Alice J. Heinecke 475 FIFTH AVENUE ======Bud Prager NEW YORK 17, NEW YORK

www.americanradiohistory.com Page Thirty -Three December 2nd, 1953 Canadian Broadcaster & Telescreen

STATION FREQUENCIES AND POWER TELEVISION STATIONS

City Station Kcs. Watts In Operation Amos CHAD 1340 250 DA E.R.P. in kw. Antigonish CJFX 580 5,000 Manager City Name Channel Video Audio Barrie CKBB 1230 250 Brown Belleville CJBQ 1230 Free Press Printing Co. 10 117 59.6 Murray 1,000 London Brandon CKX 1150 7.5 Aurele Seguin Brantford CKPC 1380 1,000 DA -N k Montreal CBFT (CBC) 2 15.7 1,000 DAN Bridgewater CKBW 1000 '. CBOT (CBC) 4 15 Charles Wright Brockville CFJR 1450 Ottawa 1.25 .625 Wilf Woodill DA-N ' Sudbury CKSO Radio Ltd. 5 Calgary CFAC 960 5,000 Mutrie Calgary CFCN 1060 10,000 DA -N Toronto CBLT (CBC) 9 25.65 13 Fergus Calgary CKXL 1140 1,000 DA -N Campbellton CKNB 950 1,000 DA Charlottetown CFCY 630 5,000 DA -N Construction Chatham CFCO 630 1,000 DA Under Chicoutimi CBJ 1580 10,000 DA Chilliwack CHWK 1270 1,000 DA Calgary 2 10.9 5.45 790 1,000 Corner Brook CBY 3 23.9 14.3 Dick Rice Cornwall CKSF 1230 250 Edmonton CFRN-TV 100 Dauphin CKDM 1230 250 Halifax CBHT (CBC) 3 1350 1,000 Soble Dawson Creek CJDC + Hamilton CHCH-TV 13 80.6 48.36 Ken DA Edmonton CBX 1010 50,000 CKWS-TV 11 99 54 Edmonton CFRN 1260 5,000 +Kingston Edmonton CHED 1080 5,000 CKCO-TV 13 17.9 10.27 aG í - 'Mloek r +; ¡''. 680 5,000 DA *Kitchener Edmonton CHFA 4 .923 .554 Henri LePage r / Edmonton CJCA 930 5,000 DA -N J Quebec CFCM-TV CKUA 580 1,000 19.5 Edmonton 1,000 DA Rimouski CJBR-TV 3 32.5 Edmundston CJEM 1380 Crittenden Flin Flon CFAR 590 1,000 'Regina CKCK-TV 2 20 10.8 Hal CKFI 800 1,000 D CHSJ-TV 4 27.8 13.9 George Cromwell Fort Frances 500 N Saint John 8 35.8 17.9 A. A. Murphy William CKPR 580 1,000 'Saskatoon CFQC-TV Fort 5,000 DA -N Nathanson Fredericton CFNB 550 d Sydney CJCB-TV 4 24 12 Marven Gander CBG 1450 250 2 100 Peter McDonald 1450 250 Vancouver CBUT (CBC) Granby CHEF J. E. Campeau Grand Falls CBT 1350 1,000 \, Windsor CKLW-TV 9 250 140 CFGP 1050 1,000 Grande Prairie CBWT 4 50 Wilfred Carpentier Gravelbourg CFRG 1230 250 Winnipeg (CBC) Guelph CJOY 1450 250 Halifax CBH 1330 100 Heard December 4) CHNS 960 5,000 DA -N (Applications Being Halifax 920 5,000 DA Halifax CJCH 27 Hamilton CHML 900 5,000 DA -N Charlottetown Island Broadcasting Co. 13 57 1150 5,000 DA Hamilton CKOC Brookland Co. Ltd. 22 18.3 11 Hull CKCH 970 1,000 DA Peterborough Tribune Ltee. 7 27 13.5 Jonquiere CKRS 1240 250 /Sherbrooke La Leopold Chevalier 7 17.3 8.8 Kamloops CFJC 910 1,000 Kelowna CKOV 630 1,000 Kenora CJRL 1220 1,000 CKEN 1490 250 December 4. Kentville 100 *Power increase being heard Kingston CFRC 1490 CKLC 1380 1,000 Kingston DA Kingston CKWS 960 5,000 CIKL 560 5,000 DA -N Kirkland Lake 250 Kitchener CKCR 1490 SALE? 250 NEED A MAN? EQUIPMENT FOR La Sarre CKLS 1240 CJOC 1220 5,000 DA -N ! Lethbridge DA USE AN AD. IN CANADIAN BROADCASTER London CFPL 980 5,000 CKBL 1250 1,000 DA Matane .... 1,000 DA Medicine Hat CHAT 1270 CKCW 1220 5,000 DA -N Moncton 50,000 Montreal CBF 690 CBM 940 50,000 Montreal 5,000 DA Montreal CFCF 600 CHLP 1410 1,000 DA Montreal 5,000 DA Montreal CJAD 800 CKAC 730 10,000 D Montreal 5,000 N 5,000 DA Moose Jaw CRAB 800 CHUB 1570 1,000 DA Nanaimo CKLN 1240 250 Nelson 5,000 DA New Carlisle CHNC 610 CKMR 1340 250 Newcastle 1,000 DAN Westminster CKNW 1320 New CHVC 1600 5,000 D Niagara Falls 1,000 DA -N CJNB 1460 1,000 Battleford . North CFCH 600 1,000 DA North Bay 1,000 Orillia CFOR 1570 CKLB 1240 250 Oshawa CBO 910 1,000 Ottawa CFRA 560 1,000 DA Ottawa CKOY 1310 5,000 D Ottawa 1,000 DA -N 1470 1,000 DA -N Owen Sound CFOS CHOV 1350 1,000 DA Pembroke CKOK 800 1,000 D Penticton 500 N CHEX 1430 1,000 DA Peterborough CJAV 1240 250 Port Alberni CFPA 1230 250 Port Arthur CKBI 900 5,000 DA Prince Albert CKPG 550 250 Prince George 1240 250 Prince Rupert CFPR CBV 980 1,000 Quebec CHRC 800 5,000 DA Quebec CJOC 1340 250 Quebec 1280 1,000 DA -N Quebec CKCV CKRD 1230 250 Red Deer CKCK 620 5,000 DA-N Regina CKRM 980 5,000 DA -N Regina CJBR 900 5,000 DA -N Rimouski CJFP 1400 250 Riviere-du -Loup CKRN 1400 250 Rouyn CHRL 1340 250 Roberval CBA 1070 50,000 Sackville CKSB 1250 1,000 DA St. Boniface CKTB 620 1,000 DA St. Catharines 1350 1,000 D Ste. Anne de la Pocatiere CHGB 250 N CFRC 930 5,000 DA Saint John CHSJ 1150 5,000 DA -N Saint John CBN 640 10,000 St. John's VOCM 590 1,000 St. John's CJON 930 5,000 DA -N St. John's CHLO 680 1,000 DA St. Thomas 1070 5,000 D Sarnia CHOK 1,000 DA -N CFNS 1170 1,000 Saskatoon CFQC 600 5,000 DA.N Saskatoon CKOM 1340 5,000 from the Management and Staff of Saskatoon CJIC 1490 250 Sault Ste Marie CKSM 1220 1,000 DA Shawinigan Falls CHLT 900 1,000 DA -N Sherbrooke CKTS 1240 250 Sherbrooke CJSO 1320 1,000 DA -N Sorel CJCS 1240 250 Stratford CHNO 1440 1,000 DA Sudbury (Continued on page 34)

www.americanradiohistory.com Page Thirty -Four Canadian Broadcaster & Telescreen December 2nd, 1953

STATION FREQUENCIES cont'd. City Station Kcs. Watts Sudbury CKSO 790 5,000 DA -N Summerside CJRW 1240 250 Sydney CBI 1570 1,000 Sydney CJCB 1270 5,000 D 1,000 N Thetford Mines CKLD 1230 250 Three Rivers CHLN 550 1,000 DA Timmins CFCL 580 1,000 DA Timmins CKGB 680 5,000 DA -N Toronto CBL 740 50,000 Toronto CHUM 1050 1,000 D Toronto CFRB 1010 50,000 DA Toronto CJBC 860 50,000 Toronto CKEY 580 5,000 DA -D 1,000 DA -N Toronto CKFH 1400 250 DA Trail CJAT 610 1,000 Truro CKCL 1400 250 Val d'Or CKVD 1230 250 Vancouver CBU 690 10,000 DA FOR THE Vancouver CJOR 600 5,000 DA Vancouver CKMO 1410 1,000 Vancouver CKWX 980 5,000 DA Verdun CKVL 980 1,000 DA Vernon CJIB 940 1000 Victoria CJVI 900 1,000 DA Victoria CKDA 1340 Victoriaville 250 . CFDA 1380 1,000 DA -N Me,\\\h\rM Ville Marie CKVM 710 1,000 DA -N Watrous CBI( 540 50,000 Windsor, N.S. CFAB 1450 250 Windsor, Ont. CKLW 800 50,000 DA Windsor, Ont. CBE 1550 10,000 DA Wingham CKNX 920 1,000 DA -N Winnipeg CBW 990 50,000 Winnipeg CJOB 1340 250 Winnipeg CKRC 630 5,000 DA -N Winnipeg CKY 580 5,000 DA Woodstock CKOX 1340 250 Yarmouth CJLS 1340 250 Yorkton CJGX 940 1,000

D -Day N -Night DA -Directional Antennae DA -N -Directional Antennae Night DA -D -Directional Antennae Day

FREQUENCY MODULATION STATIONS

City Station Mcs. H.R.P. Brantford CKPC-FM 94.7 250 Cornwall CKSF-FM 104.3 600 Edmonton CFRN-FM 100.3 279 "Merry Christmas from Bill Hughes, National Sales Edmonton CJCA-FM 99.5 414 Director at 'NW. Have a dog -gone good time!" Edmonton CKUA-FM 98.1 352 Fort William CKPR-FM 94.3 250 Halifax CHNS-FM 96.1 250 .gregregruietteetietrue Hamilton CHML-FM 94.1 400 Hamilton CJSH-FM 102.9 9,200 Kingston CKWS-FM- 96.3 350 Kirkland Lake CJKL-FM 93.7 250 Kitchener CKCR-FM 96.7 350 (Our London CFPL-FM 95.9 4,440 Montreal CBF-FM 95.1 10,940 Montreal CBM -FM 100.7 4,510 Montreal CFCF-FM 106.5 7,700 feeagouS IJi reetíue North Bay CFCH-FM 106.3 250 Ottawa CBO-FM 103.3 380 Ottawa CFRA-FM 93.9 383 Peterborough CHEX-FM 101.5 250 bear a Quebec CHRC-FM 98.1 595 Rimouski CJBR-FM 101.5 570 St. Catharines CKTB-FM 97.7 250 Saint John CHSJ-FM 100.5 325 Sarnia CHOK-FM 97.5 250 2ffligb Sydney CJCB-FM 94.9 630 Timmins CKGB-FM 94.5 425 Toronto CBL-FM 99.1 5,580 Toronto CFRB-FM 99.9 600 for Toronto CJRT-FM 91.1 9,900 Vancouver CBU-FM 105.7 1,400 Verdun CKVL-FM 96.9 10,200 Windsor, Ont. CKLW-FM 93.9 250 Winnipeg CJOB-FM 103.1 250 Woodstock CKOX-FM 106.9 262 Constant

lii appiness 200,000 PEOPLE WITH

$200,000,000 TO S P E N D No matter what

THAT'S THE NIAGARA PENINSULA SERVED BY CKTB, ST. CATHARINES Comes your way ! AND FOR BONUS COVERAGE SEE THE BBM REPORT May the BEST THINGS be your lot, especially in PAUL MULVIHILL RADIO Representative now in both Toronto and Montreal BROADCASTING STATION CHNC 610 kcs New Carlisle, Que. 5000 Watts CKTB ST. CATHAR/NES gaziken-ezeikei zta?tb>4i.' .5U0-5nnuAtituídiltli

www.americanradiohistory.com Page Thirty -Five December 2nd, 1953 Canadian Broadcaster & Telescreen

STATIONS OF THE CBC AND SUBSIDIARY NETWORKS CHNO Sudbury CJFP Riviere du Loup Trans -Canada Network Pacific Region (Basic) Windsor Thetford Mines CFJC Kamloops CKLW CKLD (Basic) CKVM Ville Marie Atlantic Region (Basic) CKOV Kelowna Prairie Region Matane CJAT Trail CJRL Kenora CKBL CBI Sydney Winnipeg CHNO Sudbury CBH Halifax CBU Vancouver CKRC Timmins CFPR Prince Rupert CJGX Yorkton CFCL CFNB Fredericton CKX Brandon CKSB St. Boniface CBA Sackville Pacific Region (Supp.) Saskatoon Nelson CKRM Regina CFNS CHSJ Saint John CKLN Moose Jaw CFRG Gravelbourg CKPG Prince George CHAB Atlantic Region CFQC Saskatoon CHFA Edmonton (Supplementary) Prince Albert John's Network CKBI CBN St. Dominion CFCN Calgary Subsidiary Networks CBY Cornerbrook CFRN Edmonton CBG Gander Region (Basic) Atlantic Prairie Region French Radio Associates CBT Grand Falls CJCB Sydney (Supplementary) CKBW Bridgewater CJFX Antigonish Hat (Basic) CKMR Newcastle CHAT Medicine CKVL Verdun CFCY Charlottetown CKRD Red Deer Mid -Eastern Region (Basic) CHNS Halifax CKCV Quebec Montreal Monoton Pacific Region (Basic) CHLN Trois Rivieres CBM CKCW Chilliwack CBO Ottawa CKNB Campbellton CHWK CHLT Sherbrooke Kingston CJOR Vancouver CJSO Sorel CKWS CJLS Yarmouth Victoria CBL Toronto CFBC Saint John CJVI CHEF Granby CBE Windsor Mid -Eastern Region (Basic) Pacific Region (Supplementary) CKSO Sudbury CKTS Sherbrooke (Supplementary) CHGB Ste Anne CFCH North Bay CFCF Montreal CJIB Vernon de la Pocatiere CJKL Kirkland Lake CKOY Ottawa CKOK Penticton CJFP Riviere du Loup CKGB Timmins CHOV Pembroke CKBL Matane CJIC Sault Ste. Marie CFJR Brockville French Network CHRL Roberval CKPR Fort William CJBC Toronto CKLD Thetford Mines Mid -Eastern Region CHEX Peterborough CFDA Victoriaville (Supplementary) London (Basic) CFPL CBF Montreal Trans -Quebec Radio Groupe CHOK Sarnia CFCO Chatham CJQC Quebec Arthur CBV Quebec (Basic) CFPA Port CBJ Chicoutimi CKAC Montreal CKOC Hamilton Region Quebec CHLO St. Thomas Mid -Eastern *CBAF Moncton CHRC plementary) CHNC New Carlisle CKRS Jonquiere- Prairie Region (Basic) Kenogami CBW Winnipeg CKCV (Supplementary) Watrous CKTB St. Catharines Hull (Affiliated) CBK CHML Hamilton CKCH CBX Edmonton Brantford CHGB Ste. Anne de la CHNC New Carlisle Lethbridge CKPC Pocatiere Marie CJOC CKCR Kitchener CKVM Ville Prairie Region CJBR Rimouski CKLD Thetford Mines (Supplementary) CKNX Wingham Rouyn Matane CJCS Stratford **CKRN CKBL CKCK Regina **CKVD Val d'Or Flin Flon CFOS Owen Sound **CHAD Amos CFAR CKSF Cornwall *Under Construction CFGP Grand Prairie **CI LS Lasarre stations sold Edmonton CJBQ Belleville Sherbrooke **These four CJCA CFOR Orillia CHLT as a group. CFAC Calgary Fort Frances CJEM Edmundston CJDC Dawson Creek CKFI -_ «lad Merry Christmas V, e caen 10,000

CENSUS 1951

where C K 0 K averages 88.3% night CKBI Prince Albert, Saskatchewan of LISTENERS day and MAURICE FINNERTY Canada Managing Director PAUL MULVIHILL ROY CHAPMAN U.S.A. DON COOKE J Station Manager L

www.americanradiohistory.com Page Thirty -Six Canadian Broadcaster & Telescreen December 2nd, 1953

NATIONAL SALES REPRESENTATIVES 74,940 CANADA JAMES L. ALEXANDER Toronto: 100 Adelaide St. W. J. L. Alexander Montreal: Drummond Building Frank Edwards ALL -CANADA RADIO FACILITIES LTD. GOOD WISHES Toronto: Victory Building John Tregale 129 Adelaide St. W. Ross McCreath (TV) Montreal: Dominion Square Building Burt Hall Windsor Hotel John Cameron (TV) Winnipeg: Galt Building M. V. Chesnut Calgary: Taylor, Pearson & Carson Building H. R. Carson Vancouver: 198 W. Hastings St. J. E. Baldwin BROADCAST REPRESENTATIVES LTD. We didn't pull Winnipeg: Lindsay Building A. J. Messner CANADIAN BROADCASTING CORPORATION Toronto: 354 Jarvis St. Walter Powell that number out Montreal: Radio Canada Building Maurice Valiquette JOS. A. HARDY LTD. Montreal: 1015 Dominion Square Bldg. Mrs. B. Wells Toronto: 67 Yonge St. Bruce Butler of a hat. Bob Armstrong (TV) JOHN N. HUNT & ASSOCIATES Vancouver: 198 W. Hastings St. J. N. Hunt PAUL MULVIHILL It just happens Toronto: 21 King St. East (Room 300) Paul Mulvihill Montreal: 1434 St. Catherine St. W. Murray Maclvor NATIONAL BROADCAST SALES Toronto: 222 Simcoe St. R. A. Leslie to be the num- Montreal: 1393 St. Catherine St. West Ed Kavanagh OMER RENAUD & CO. Montreal: 1411 Stanley Street Orner Renaud ber of radio Toronto: 170 Bay St. Ken Davis RADIO REPRESENTATIVES LTD. Toronto: 4 Albert Street Jack Slatter Montreal: Dominion Square Building Wilf Dippie homes between Winnipeg: Lindsay Building A. J. Messner Vancouver: 198 W. Hastings St. J. N. Hunt RADIO TIME SALES (ONT.) LTD. Lupenburg and Toronto: 147 University Ave. Norm Brown RADIO TIME SALES (QUEBEC) LTD. Montreal: King's Hall Building Ralph Judge Pv' ulgrave, N.S. RADIO & TELEVISION SALES INC. Toronto: 10 Adelaide St. East A. A. McDermott Montreal: Windsor Hotel Andy Wilson your greeting* STEPHENS & TOWNDROW Toronto: 35 King St. West Bill Stephens Ernie Towndrow HORACE N. STOVIN & CO. will reach Toronto: Victory Building H. N. Stovin when George Hellman Montreal: Keefer Building T. C. Maguire Winnipeg: Childs Building Tjuk Tudor you route it over Vancouver: 816 Howe Street Jim Stovin UNITED STATES DONALD COOKE INC. New York: 551 Fifth Avenue Donald Cooke Chicago: 228 North La Salle Street Fred Jones Los Angeles: 111 North La Cienga Blvd. Lee O'Connell San Francisco: 233 Sansome St. William Ayres Detroit: 1072 PenobE cot Building Chas. J. Sheppard JOSEPH HERSHEY McGILLVRA INC. New York: 366 Madison Avenue J. H. McGillvra CJFX Chicago: 185 North Wabash Avenue Hub Jackson ANTIGONISH, N.S. Los Angeles: 111 North La Cienga Blvd. Lee O'Connell San Francisco: 233 Sansome Street William Ayres 5000 Watts on 580 Kilocycles WEED & CO. DOMINION NETWORK New York: 350 Madison Ave. Joseph J. Weed Peter A. McGurk Chicago: 203 North Wabash Ave. Cornelius C. Weed Detroit: Book Represented by Building Bernard Pearse Hollywood: 6331 Hollywood Blvd. Lincoln P. Simonds PAUL MULVIHILL IN CANADA San Francisco: 68 Post Street Mollie Boston: Eastman ADAM YOUNG IN U.S.A. Statler Building Henry Greene Atlanta: Palmer Building George Swearingen, Jr. Or Sales ADAM J. YOUNG JR. INC. Message. New York: 22 East 40th Street Adam J. Young, Jr. Chicago: 55 East Washington Street Wm. J. Reilly Los Angeles: 6221 Hollywood Blvd. William L. Wallace 6 N. 7th St. Jack Hetherington

www.americanradiohistory.com Thirty -Seven December 2nd, 1953 Canadian Broadcaster & Telescreen Page i - - 1 11 '.'" I 1 I II/ \1 ;

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RADIO AND TELEVISION DEPTS. MacLAREN ADVERTISING CO., LIMITED TORONTO MONTREAL WINNIPEG VANCOUVER LONDON. ENGLAND

www.americanradiohistory.com Page Thirty -Eight Canadian Broadcaster & Telescreen December 2nd, 1953 f7 A list of Advertising Agencies Enfranchised by the Canadian Association of Broadcasters, RADIO ADVERTISING AGENCIES together with their addresses and radio officers. Aikin-McCracken Ltd. 33 Hayden St., Toronto Phyllis Judson Allied Advertising Agency Inc. 100 Boylston St., Boston Howard Shamban Ardiel Advertising Agency Ltd. 4 Lawton Blvd., Toronto William Campbell 37 James St. South, Hamilton S. P. Westaway Associated Broadcasting Co. Limited 1139 Bay St., Toronto ...Gordon Allen Atherton & Currier Inc. 100 Adelaide St. W., Toronto Herbert H. Rylance Radio Artists Baker Advertising Agency Ltd. 1315, Yonge St., Toronto Jack Horler 1557 Mackay St., Montreal Gabriel Langlais John McKenney Bingham Ltd. 86 Adelaide St. E., Toronto J. H. Titherington Bleasdale Advertising Ltd. Douglas St., Victoria, B.C. ..Harry Bleaadale Burns Advertising Agency Ltd. 1500 St. Catherine St. W., Montreal ..Ralph Novak Telephone S. W. Caldwell Ltd. 447 Jarvis St., Toronto Norris Mackenzie Canadian Advertising Agency Ltd. Sun Life Bldg., Montreal Frank Collins 80 King St. W., Toronto Irvin Teitel Dominion Bldg., Vancouver Wm. Surphlis Exchange Garry J. Carter of Canada Ltd. 59 Avenue Rd., Toronto Bob Howe Cockfield, Brown & Co. Ltd. . Canada Cement Bldg., Montreal R. W. Harwood Metropolitan Bldg., Toronto C. W. McQuillan and all its Electric Railway Chambers, Winnipeg J. Burke-Gaffney 1164 Melville St., Vancouver Milt Tisdale Don H.Copeland Advertising Ltd. 442 Sherbourne St., Toronto Don Copeland Crombie Advertising Co. Ltd. 391 St. James St. W., Montreal V. P. Gray Subscribers 24 King St. W., Toronto J. H. Burley A. J. Denne & Co. Ltd. 90 King St. W., Toronto Lillian Ryan Dominion Broadcasting Co. 4 Albert St., Toronto . H. B. Williams Ellis Advertising Co. 77 York St., Toronto Al. Mey W. H. Emmett (Canada) Ltd. Drummond Bldg., Montreal H. P. Diehl Including Erwin Wasey of Canada Ltd. 1440 St. Catherine St. W., Montreal Margaret McCrimmon 1170 Bay St., Toronto Stewart Tucker Ferree Advertising Service 63 Duke St., Hamilton E. B. Heaven James Fisher Co. Ltd. 215 Victoria St., Toronto David Fenn Sun Life Bldg., Montreal Godfrey Humphrys Harry E. Foster Advertising Ltd. 149 Alcorn Ave., Toronto Mary Newton 138 Sun Life Bldg., Montreal Bob Perrault Dominion Bldg., Vancouver Leagh Webster 612 Barrington St., Halifax Ervin Murray ARNOLD, Audrey 165 McDermot Ave., Winnipeg E. G. V. Evans William Gent Advertising Co. 11 St. Clair Ave. W. Toronto Marilyn Girdwood 2076 Sherbrooke St. WW., Montreal Doug Grant EATEMAN, Jack J. J. Gibbons Ltd. 200 Bay St., Toronto Walter Reeves Dominion Square Bldg., Montreal (Through Toronto) 272 Scott Block, Winnipeg A. B. Johnston CASS, Deborah Province Bldg., Vancouver Charles Heap Renfrew Bldg., Calgary R. Jamison Credit Foncier Bldg., Edmonton J. W. Baldwin DAVIES, Joy Leader Bldg., Regina R. P. Wilson Gislason Reynolds Ltd. 651 Church St., Toronto .. Ron McAllister Gordon & Gotch (Canada) Ltd. 43 Victoria St., Toronto Miss M. N. Butchart Grant Advertising of Canada Ltd. 90 Richmond St. W., Toronto Irene Weaver FRID, John 1028 Sun Life Bldg., Montreal Miss M. J. Baldock F. H. Hayhurst Co. Ltd. 7 King St. E., Toronto Robt. Amos 1510 Drummond St., Montreal Louis Desjardins KING, Josh L. J. Heagerty Ltd. 35 Avenue Rd., Toronto Nancy Anckorn Heggie Advertising Co. 57 Bloor St. W., Toronto John Chilman Hirshon Garfield Inc. 745 Fifth Ave., New York Robt. F. Lawine LEACH, George Publicite J. B. Huot Ltée 353 St. Nicholas St., Montreal H. U. Boucher Hutchins Advertising Co. of Canada Ltd. 33 Hayden St., Toronto Pat Hennessy Industrial Advertising Agency Ltd. 407 Barrington St., Halifax Austin Moore 631 Spadina Ave., Toronto Mrs. Kathleen O'Gorman LINDON, Louise Albert Jarvis Ltd. 94 Yonge St., Toronto Albert Jarvis Russell T. Kelley Ltd. 447 Main St. E., Hamilton H. P. Kelley Royal Bank Bldg., Vancouver Volney Irons MILSOM, Howard 480 Lagauchetiere W., Montreal E. W. Desbarats Kenyon & Eckhardt Ltd. 80 King St. W., Toronto Jeanne Lyons Locke, Johnson & Co. Ltd. Harbor Commission Bldg., Toronto Jim Mumford James Lovick & Co. Ltd. 789 West Pender, Vancouver Bill Bellman MORTSON, Verla 800 Bay St., Toronto J. L. McCuaig Dominion Square Bldg., Montreal Guy Newsom Toronto General Trusts Bldg., Calgary Mrs. Leslie White OLSON, Louise Lafleche Bldg., Edmonton .. Art Wrenshall Canada Permanent Bldg., Regina Geo. R. Bothwell Montreal Trust Bldg., Winnipeg .... Grant F. Stevens OULD, Lois MacLaren Advertising Co. Ltd. 372 Bay St., Toronto ...... Hugh Horler Dominion Square Bldg., Montreal Larry Trudel Electric Railway Chambers, Winnipeg ...... E. P. Thomson RAPKIN, Maurice 1240 W. Pender St., Vancouver ..... J. P. Hoyland 111 Sparks St., Ottawa W. F. Harrison McCann-Erickson Inc. 200 Bloor St. E., Toronto Ev. Palmer McConnell Eastman & Co. Ltd. 147 Unversity Ave., Toronto Austin Moran Huron & Erie Bldg., London W. M. Page Day and Night Service Dominion Square Bldg., Montreal 173 Portage Ave. E., Winnipeg _.. A. C. Green 1198 West Pender, McGuire Advertising Ltd. Bank of Commerce Vancouver.Bldg., Windsor Andrew McGuire 1520 Mountain St., Montreal Edgar Tremblay McKim Advertising Ltd. 1510 Drummond St., Montreal Wilf Charland 47 Fraser Ave., Toronto Don MacMilllan National Trust Bldg., Winnipeg A. A. Brown 591 Burrard St., Vancouver .. Robert Jefferson Muter, Culiner, Frankfurter & Gould Ltd. 1121 Bay St., Toronto ...... Eddie Gould

O'Brien Advertising Ltd. 928 West Pender St., Vancouver - R. J. Perrault Wm. Orr & Company 464 Yonge St., Toronto Jack Bramm Robert Otto & Co. (Canada) Ltd. 222 Simcoe St., Toronto Athol Stewart Paul -Taylor -Phelan Ltd. 169 Yonge St., Toronto .... . George Vale PayeurPublicite Ltd. 639 8th Ave., Quebec ... Miss N. Desjardins Wish You Elton M. Plant Co. 303 Bartlett Bldg., Windsor E. M. Plant Alford R. Poyntz Advertising Ltd. 95 King St. E., Toronto .... A. R. Poyntz 4109 St. Catherine St. W., Montreal ...... __ ...... Maurice Lalonde Thornton Purkis Ltd. 330 Bay St., Toronto .... Miss G. Race CO PLI710ENTS E. W. Reynolds Ltd. 355 King St. W., Toronto Henry Karpus 985 Sherbrooke St. W., Montreal ... Harold Tingle Ronalds Advertising Agency Ltd. Keefer Bldg., Montreal ...... Frank Starr 108 Peter St., Toronto Ernie Allen OF THE James Elliott Russell Inc. 62 West 47th St., New York Ruthrauff & Ryan Inc. 80 Richmond St. W., Toronto Ramsay Lees Schneider, Cardon Ltd. 2024 Peel St., Montreal Phil Saxe Allan R. Sills & Co. 137 Wellington St. W., Toronto Allan Sills R. C. Smith & Son Ltd. 80 King St. W., Toronto G. A. Phare Spitzer & Mills Ltd. 50 King St. W., Toronto Ralph Hart SEASON 3405 Addington Ave., Montreal Paul Corbeil Harold F. Stanfield Ltd. Dominion Square Bldg., Montreal G. Duhamel 67 Richmond St. W., Toronto Olive Jennings Stevenson & Scott Ltd. 1260 University St., Montreal Ken Gibson 100 Adelaide St. W., Toronto Sam Young 402 West Pender St., Vancouver .... _.. R. A. Hunter Stewart -Bowman -Macpherson Ltd. Province Bldg., Vancouver Reg. Dagg 337 West 8th Ave., Calgary Bob McNicol Brock Bldg., Edmonton .. W. M. Kerr 88.90 Richmond St. W., Toronto Don Mason 294 Portage Ave., Winnipeg ._. .... E. Macpherson Tandy Advertising Agency Ltd. 20 Carlton St., Toronto A. C. Haight J. Walter Thompson Co. Ltd. Dominion Square Bldg., Montreal Mariette Mineau 600 University Ave., Toronto Phyllis Sivell Vamplew Advertising 1175 Bay St., Toronto ..... Tom Vamplew Vickers & Benson Ltd. Keefer Bldg., Montreal .. Roland Beaudry (After Dee. 15) 110 Church St., Toronto Stuart MacDonald Walsh Advertising Co. Ltd. Guaranty Trust Bldg., Windsor (Through Toronto) 1020 University Tower, Montreal Jean Monte 44 King St. W., Toronto Ken Burt Armand S. Weill Inc. 225 Mutual St., Toronto ... Arnold Clare Whitehall Broadcasting Ltd. 1510 Drummond St., Montreal Wilf Charland W. A. Willis Advertising Ltd. 220 Richmond St. W., Toronto . .. Victor Snack Woodhouse & Hawkins 1175 Bay St., Toronto A. McGregor Young & Rubicem Ltd. University Tower Bldg., Montreal Jean F. Pelletier 44 King St. W., Toronto W. D. Bytes

www.americanradiohistory.com Page Thirty -Nine December 2nd, 1953 Canadian Broadcaster & Telescreen

www.americanradiohistory.com Page Forty Canadian Broadcaster & Telescreen December 2nd, 1953

al II '°i::;titiá: ;~ °r::':::°r: le t ,,t U.U. w al Znttd' Zang ~ : n.: tia.ti:::`: Z.r` .gf `.n g.' s' :'L ff ttt`. f f . Z a QUAINT CHRISTMAS CUSTOMS ECHO OUR WISH . ° yA es a N : X f iiti i.:i' FROM 37 BLOOR STREET TO ANCIENT TARSHISH. a9(p . ° o Sian . .Ml d '1 : Y. AS ROUND THE WORLD FLIES THE SPIRIT OF PEACE, iii° i A °.%°ÓN. ri w . .. . LP F.: :° '.. AND, FOR A MOMENT, LIFE'S STRUGGLES CEASE, .i;!`:i ° r ..Cii:: ai ': :i if° o o i Y °3:::: n° C FRB WISHES YOU HEALTH, WEALTH, AND CHEER- an .`... . : :.+ . :a+ . `r r i /=O /\ ./ % a j / AND SUCCESSFUL VENTURES IN THE COMING YEAR. _lienl ,111 = a ...... oi::.aa.ee. ° O P,.Ya r g á. : o o . we a ñ°. -/./-. %. r'. . - -.0 e f ua a ne o =L ° °ti:. i~ I °:;ti6 21'.11:31:::::::;d,..:.;...... : ¡ I -I o° D' P ye; : : ii : : a tiP.3 r f

TYROL NEW ENGLAND >ea: ;4, L h. e.. ttr "'°.l ' When a Tyrolean maid from her mistress receives, In early New England a bayberry dip .IC :: i¡ iroª°oa A Christmas pie ... her kinfolk to please, Was justified at Christmas by the following quip 11.2. . Her young man may offer to carry the token - "A bayberry candle burnt to the socket, Zr :: And having done so ... for the lass he has spoken. Brings luck to the house and gold to the pocket.' d i: i'.. . ó .....ti ° r y Oa f :.: °`°ji`a:f°i/itYi : d tir° itf :Y Y:Ai'°i t Aran en . °. a >13.1:f One leg : 1 .¡ n00°oi CZECHOSLOVAKIA SCOTLAND ;g. :a.1111.U. : : / r f ° i á d= aa% r, rb Q a o a St. Nicholas descends on his golden ladder, A Highland lassie can foretell her fate ... a aa To reward good children and punish the badder! (A spouse u. o° % youthful or an elderly mate?) ri . To many a lad this can mean disaster a i%% ñ ... When loud quick knock on the pigstye door 9ICa `¡o Oo° n For old St. Nick is the village school master. Invokes a piglet's squeak or an old hog's roar! . O a 3a Sti. tiV .r `: . "..1a i°",, .:°°t" 11190:ti°Y°310: `g`°`.':yusage* :.. (3:.r`ta op .{ it ° ROMANY WAYS D HOLLAN q'.'i ati To Romany folk the Christ Child was born, Holland's old custom is St. Nicholas cakes! :5:1.,::,,,.... ac Like themselves, in a field at early morn ... Glittering and sparkling, these doll -like shapes m?' sp.tutu ig And raised like a gypsy by a warm ash fire. Are given to maid and manservant alike ... ti .l. tuile`trot. They burn ash in His memory-peace to inspire. To ensure them of sweethearts in which they'll delight.

°o : a ° 1% u Nulue 21w : IN CANADA root w+ 0! .. .::: . 1 -1 ::ÿ: 8.47147: !u1!::ul;:* 1.11% SINCERE BEST WISHES TO ONE AND ALL . . . iii+Ï ...::+.::s ... :... s.... . FAT FOLKS, THIN FOLKS, SHORT AND TALL . . . .r . l .: i: ':g '...:' SPONSORS, PRODUCERS AND ENGINEERS . . . i-. : ACTORS, MUSICIANS AND OVERSEERS . . . ^...- MAY YOUR JOYS BE MULTIPLIED-YOUR WOES DIMINISHED

FROM THIS MOMENT ON-'TIL '54 IS FINISHED an rti in;'ti. Y'. Y. ,.I"1., Yti. Y Y: Y: Zurge 911 I; . . III ...e ...0 ¡ ;., . . . . . r 15r P.tir.r r. .1 .ti tit tttt :V. r. r .Die ti n::'f`ii °gr:::g° g:Y ,..¡1 tii:t ti:i:~.°i::`'::ti 'ti¡:i°°':i ti r ii '::' . ... ir .r'..'r7. i._7...fti : .rti 'ttt ti r www.americanradiohistory.com