I 4 BROAD(ASTE TWICE RES» A ..armmarmem.' MONTH Index. 25c a Copy-$5.00 a Year-$10.00 for Three Years. Including Canadian Retail Sales 2nd, 1953 Vol. 12, No. 23, TORONTO December eimmmmMaMMI www.americanradiohistory.com Page Two Canadian Broadcaster & Telescreen December 2nd, 1953 CAB Member Stations CAB Member Stations ATLANTIC (17) CENTRAL CANADA CKBW Bridgewater (Continued) CKNB Campbellton CFCH North Bay CFCY Charlottetown CFOR Orilla CFNB Fredericton CKLB Oshawa CHNS Halifax CFOS Owen Sound CJCH Halifax CHOV Pembroke CKEN Kentville CHER Peterborough CKCW Moncton CFPA Port Arthur CKMR Newcastle CKTB St. Catharines CKEC New Glasgow CHLO St. Thomas CFBC Saint John CJIc Sault Ste. Marie CHSJ Saint John CHOR Sarnia CJON St. John's CJCS Stratford VOCM St. John's CKSO Sudbury CJRW Summerside CKGB Timmins CKCL Truro CFRB Toronto JinCere CFAB Windsor CHUM Toronto in extending CKFH Toronto FRENCH LANGUAGE (24) CKLW Windsor for CHAD Amos CKNX Wingham Çreetii1P CHFA Edmonton CKOX Woodstock C CHEF Granby gear, the CKCH Hull PRAIRIES (23) . Newand e CKRS Jonquiere CKX Brandon of th CKLS LaSarre CFAC Calgary thetation CKEL Matane CFCN Calgary 120 member CHLP Montreal CKXL Calgary of CKAC Montreal CKDM Dauphin p CHNC New Carlisle CFRN Edmonton Canadit4ociatioltn. CHRC Quebec CJCA Edmonton to CKCV Quebec CFAR Fln Flon pledge CJBR Rimous CFGP Grande Prairie J3roadcate1'i rl IRL Roberval CJoC Lethbridge their f CKRN Rouyn CHAT Medicine Hat policy, CKSM Shawinigan Falls CHAB Moose Jaw continue CJSo Sorel CJNB North Battleford Of CHGB St. Anne de la CKBI Prince Albert the people Pocatiere CKRD Red Deer serving CHNO Sudbury CKCK Regina enter- CKLD Thetford Mines CKRM Regina with the CFCL Timmins CFQC Saskatoon Canada CKVD Val D'Or CKOM Saskatoon inform- CFDA Victoriaville CKRC Winnipeg and CKVM Ville Marie CJOB Winnipeg tainment CKY Winnipeg t them CENTRAL CANADA (39) CJGx Yorkton mos of CKBB Barrie ationon CJBQ Belleville PACIFIC (17) CKPC Brantford CHWK Chilliwack want to hear most. CFJR Brockville CJDC Dawson Creek CFCO Chatham CFJC Kamloops CKSF Cornwall CKOV Kelowna CKFI Fort Frances CHUB Nanaimo CKPR Fort William CKLN Nelson CJOY Guelph CKNW New Westminster CKOC Hamilton CKOK Penticton CHML Hamilton CKPG Prince George CJRL Kenora CJAV Port Alberni CKLC Kingston CJAT Trail CKWS Kingston CJOR Vancouver CJKL Kirkland Lake CKWX Vancouver CKCR Kitchener CKMO Vancouver CFPL London CJIB Vernon CJAD Montreal CKDA Victoria CFCF Montreal CJvI Victoria www.americanradiohistory.com Page Three December 2nd, 1953 Canadian Broadcaster & Telescreen The same sponsor will private stations are estab- Earle Grey. where start at the same time with a lished. Less than a month after the also out with local mer- fifteen -minute Time opening of CKSO-TV, Bill Deegan with about 2,000 sets, Weston's, featuring SHORTWAVES chants have sold the organ. In each one million dollars, Buddy Payne at valued at about is through Vickers & program incidentally, netting the CBC case release manager and Ross Millard, and, Ltd., Toronto. QUEEN'S BROADCAST director. Two of the announcers will $150,000 on their 15% basis. TV Benson London, England.-This year, the be Paul Delaney and Stan Larke. equipment and receiver set sales in Christmas Day broadcast to Canada off to Queen's these areas, may start SPRING MEET FOR ACA the Commonwealth will originate in a new round in its postwar boom, The Association of New Zealand, accord- Toronto. - Australia and CHRISTMAS DISC PREMIUMS federal economists say. Advertisers will meet at ing to a BBC press release. Her Canadian Toronto. - Swift Canadian Co., the Royal York Hotel here for its Majesty will broadcast her message through their agency, the J. Walter May 4-7, 1954. New Zealand and the pro- TWO SHOWS FOR WESTON'S annual convention from Thompson Co. Ltd., are promoting Men, gram will be produced in Sydney, Toronto. - The Queen's a deal where listeners can obtain two stories of the Australia. records for authentic half-hour SWITCH Christmas phonograph start the first of the year NET one dollar and a Jewel Shortening RCMP, N.Y.-Station WBEN-TV over forty stations from coast to Buffalo, carton. Besides the Breakfast Club, Buffalo, is about to change its net- 10 FOR CHED for George Weston Ltd. and JANUARY this deal, which expires December coast, affiliation from NBC to Colum- Don McKay, man- Weston Bakeries Ltd. Canadian per- work Edmonton. - 15, is being promoted with street bia. The AM station will presumably Edmonton's CHED, hopes formers to be featured include ager of car cards and in the newspapers. and continue as an NBC affiliate. that the new station will hit the air Bernard Cowan, Alan King January 10. Horace N. Stovin & Co. station in Canada. The FOURTH YEAR FOR COURSE will rep the radio staff appointment an- Vancouver. - The CKWX only key Thompson nounced to date is Jerry Forbes who course originated by Reo RADIO NEWS this Vancouver station BIG is to be production manager. and staged by and members of the University of B. C. Radio Society, has 35 students In NEWFOUNDLAND. its NEARS START enrolled for the current year, BRAMPTON the right Brampton, Ont. -A strictly local fourth. To make sure only PROCTER AND GAMBLE music, run- people survive, any student failing to Shows operation with news and the have switched ALL their Radio programs seven days get 60% in Christmas exams at ning the same as un- 4 station 1\ewfoundland network be featured on CFJB, end of eight weeks, is let out from the a week will man. Fifteen Ont., which it is expected likely to make a radio to CJON .. Brampton, courses are now be rolling in mid -December, graduates of earlier will jobs across the including: watts on 1090 kcs. A former in full time radio with 250 to John Ansell "Road of Life" - "Perry Mason" man with experience in most country, according radio the course. "Young Dr. Malone" fields at WHLS, Port Huron; CJAD, who directs Montreal; and CKEY, Toronto, Fen - Job, who recently purchased wick MILLION A MONTH the weekly newspaper, the Peel CJON 5000 WATTS Government econo- will manage the station. It Sudbury. - Gazette, looking to this city as a - NOON AND NIGHT be represented nationally by mists are HIGHEST RATINGS - MORNING will on which may be mea- & Television Sales Inc. Deryk yardstick Radio sured the likely sale of TV sets Upton has been named commercial 1 Cir1'f3rlltgs... he it fi lltltltJ ttT Wren j tht`1tCsse presentS our tjü'din1 njrs that rest'st yE'lllt't'fyaf ('loc this season CI r }r,r , aI[t/teyear soon to Cr'qrn C __ www.americanradiohistory.com Page Four Canadian Broadcaster & Telescreen December 2nd, 1953 # t seems to me a goodly thing, as the festive season comes again, to put aside ink -horn and quill, and reflect quietly on the year gone by. For then heartwarming thoughts do come-of many good friends, of kindly courtesies enjoyed, of work done in harmony of minds. So it is also good to say "thank you" to the proven Stations we do represent, to Sponsors and their staffs, and to many friends in their Advertising Agencies. May they-and theirs-keep Christmas well, and find the New Year kindly. ç- hORACE A ST0vIN & COMPANY stern Xe MONTREAL TORONTO WINNIPEG VANCOUVER www.americanradiohistory.com Five December 2nd, 1953 Canadian Broadcaster & Telescreen Page Editor & Publisher ... RICHARD G. LEWIS News Editor THOMAS C. BRIGGS Art Editor GREY HARKLEY "Circulation & Accounts THOMAS G. BALLANTYNE Research Consultant GEORGE E. RUTTER (Authorized as Second Class Matter at the Post Office Dept., Ottawa) Published twice a month by R. G. LEWIS & COMPANY, LTD., 163% Church St., Toronto 2, Canada EMPIRE 3-5075 Printed by Age Publications Limited, 31 Willcocks St.. Toronto 5 2nd, 1953 Vol. 12, No. 23 25c a copy - $5.00 a Year - $10.00 for Three Years December XtetCtEMMieteM we were younger then - both of Son Writes Father us. But do you remember our Sun- At Christmas day walks, along by The Bluffs, and Dear Dad: down to the Lake, and you taught It's Christmas. I guess you know me to throw Ducks and Drakes, so that all right. You've been coming that the stones would hop along the home with parcels you've been top of the water? Boy, those were sneaking down into the basement swell times. Oh I know, you're older for weeks now. I guess it must co=t now, and so am I, and we're busier. like anything to be a Dad at Christ- You bring work to do home from mas. You told me how this year the office and I have more home- you're going to get Mom the electric work or I won't pass my entrance. dishwasher she's been looking at in And anyhow, throwing stones in the the window down at Bentley's. That lake is kid stuff and I'm not a kid must have cost you a heck of a lot. any more, am I Dad? There are But you always come through. more serious things for men to do Three years ago, I'd been hoping than playing silly games, aren't for a bike. I guess the' reason I there? It sure is swell remembering wanted it most was because Guy when we used to though. Stokes got one, over in the next D'you remember how we used to block. And I heard Pete Granby plan going camping together, just from next door was getting one. I you and me, Dad? Every winter sure wanted one bad, Dad. And we used to plan what we would do you got it for me.