Key Elements from Finland’s Country Branding Strategy

Finland is known for embracing demanding challenges; when the FINLAND PROMOTION situation looks impossible, we are at our best. In Finland, everyday life is the best in the world. Finland is an open, inventive, caring and BOARD CALENDAR well-functioning society, where competitiveness is built on high 2021 proficiency, sustainable development, open-mindedness and collaboration. Finland engages in international dialogue and seeks solutions through cooperation.

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THEMES Highlights Future 2021 Climate Skills solutions Covid-19 has aected people’s lives around the globe and created a need for new innovations in education and health tech. Finland is a forerunner in N ATU RE digitalisation and strives to create solutions that work all over the world. D A N D N A EV D N W E Finland seeks to find climate solutions through education, research and O L S O O U I H - P S innovation in cooperation with various societal actors, both domestically T W M T A A and internationally. O E C I

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E Relation- Good governance and equality form the basis of an inclusive society, L

Health KEY STRENGTHS E generating wellbeing and happiness. ship

F UN TY CTIONALI Priority countries in country branding work of the Finland AN G D WELLBEIN Promotion Board in 2019–2021 Good Gover- Equality United States Germany Norway Russia South Korea nance Mexico United Kingdom Sweden India Japan Brazil France South Africa China

Finland Promotion Board Calendar 2021

JANUARY FEBRUARY MARCH APRIL MAY JUNE

INTERNATIONAL INTERNATIONAL INTERNATIONAL INTERNATIONAL INTERNATIONAL INTERNATIONAL 24. International Day of Education 6. Sámi National Day 3. World Wildlife Day 7. World Health Day 3. World Press Freedom Day 5. World Environment Day 11. International Day of Women 8. International Women’s Day 22. Earth Day 9. Europe Day 25.-29. Davos Dialogues, The World 8. World Oceans Day Economic Forum, Online and Girls in Science 20. International Day of Happiness 15. International Day of Families 11.6-11.7. UEFA EURO 2021 11. European 112 Day 21. International Day of Forests FINLAND 17. International Day Against 18. Sustainable Gastronomy Day FINLAND 21. International Mother Language 22. World Water Day 9. Mikael Agricola Day, Finnish Homophobia, Transphobia and Day Biphobia 20. World Refugee Day Finnish Presidency of the Nordic Language Day 22. The Eurovision Song Contest, Council of Ministers 2021 FINLAND 13.-15. FinnBuild FINLAND FINLAND Rotterdam, the Netherlands Finland as the Chair of the 19. Minna Canth Day, Day of Equality 18. Municipal Elections 9. Year-long celebrations Freedom Online Coalition 5. Runeberg Day commemorating 100 years of FINLAND Lahti, European Green Capital 2021 28. Kalevala Day, Finnish Culture Nature for All Åland’s autonomy begin Future skills 6.-10. Lux Helsinki Day 1. Vappu, the Day of Finnish Labour 12.6.-26.9. Helsinki Biennial 2021,

29.-30. Educa Fair of Teaching and 9. Mothers Day in Finland Vallisaari Education, Helsinki Active Winter Espoo Cinè International Film Festival, 16.-20.6. Midnight Sun Film Espoo Festival, Sodankylä Kid’s innovations 16.-22.6. Kuopio Dance Festival Living the Arctic 17.-19.6. Sideways Festival, Helsinki 26. Midsummer Day, Day of the Finnish Flag

A Happy Hän

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

INTERNATIONAL INTERNATIONAL INTERNATIONAL INTERNATIONAL INTERNATIONAL INTERNATIONAL 23.7-8.8. Tokyo 2020 Olympics, 9. International Day of the World’s 8. International Literacy Day Election of the Human Rights 16. International Day for 3. International Day of Persons with Japan Indigenous Peoples 13.-15.9. World Circular Economy Council for 2022-2024, Finland is a Tolerance Disabilities candidate. 12. International Youth Day Forum, Toronto 20. Children’s Day 9. International Anti-Corruption Day FINLAND 23.8-6.9. Tokyo 2020 Paralympics, 15. International Day of Democracy 1.10-31.3.2022 Expo 2020, Dubai, 10. Human Rights Day UAE 2.-4. Tuska Open Air Metal Festival, Japan 14.-30. UN General Assembly, New FINLAND Helsinki York 31. National Day of Finland, Expo 2020 6. Finnish Swedish Heritage Day FINLAND 12.-17.7. Helsinki Cup FINLAND 21. International Day of Peace Slush, Helsinki 6. Independence Day of Finland 5. World Teacher’s Day 16.-17.7. Bättre Folk Festival, 2.-8. Tampere Theatre Festival 26. European Day of Languages Helsinki Education Week 8. Jean Sibelius Day, Day of Finnish Hailuoto 16. World Food Day 6.-7. WKND Festival Music 2.-31.7. Savonlinna Opera Festival 24. United Nations Day 9. Tove Jansson and Finnish Art FINLAND Startingup 24. Santa Claus embarks on his 9.-17.7. Pori Jazz Festival Day 4. National Finnish Food Day annual journey from his home in FINLAND Finnish Lapland 12.-16.7. SuomiAreena Public 13-15. Flow Festival, Helsinki International Jean Sibelius Conference, Debate forum, Pori 19. Night of the Arts, Helsinki Hämeenlinna Sibelius Festival, Lahti Finlayson Art Area, Tampere 19.8-5.9. Helsinki Fest Helsinki Design Week VocalEspoo International Festival of Climate Innovations Vocal Music 28. Finnish Nature Day World BioEconomy Forum, Ruka A Home in Finland 6.-7. Cyber Security Nordic Fairs, Helsinki International Film Festival, Helsinki Love & Anarchy The Finnish Code 28.-31. Helsinki Book Fair and Wine Main themes and Food Fair Urban food Nature and Sustainable Development 29.-30. Nordic Business Forum, Helsinki Functionality and Wellbeing The up-to-date version of this calendar is available as a web page ThisisFINLAND social media campaign and Twitter chat Circular economy Education and Know-how in Finland Toolbox.