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WF.Indb 1 17/02/10 17:38 WWF.indbF.indb 1 117/02/107/02/10 117:387:38 EDITORIAL “IT IS TIME FOR ACTION, CHANGE AND HOPE; LET US ALL DREAM AND SHAPE TOMORROW” Aude Zieseniss de Thuin Founder and President The Women’s Forum for the Economy & Society, France 002_WOMEN’S FORUM_2009 WHITEBOOK WWF.indbF.indb 2 117/02/107/02/10 117:387:38 WELCOME Thursday 15 October 2009 “What a year!” Expectations from the Forum More than a 1,000 delegates from over 70 countries gathered in The Forum’s ambition is to pave the way for all the outstanding Deauville, France, on the 15th of October 2009 for the fi fth annual women around the world in part by celebrating individual talent Women’s Forum Global Meeting. and commitment. Attending the forum was Zoya Phan, the noble The three day event was a unique opportunity for participants to successor of Aung San Suu Kyi, both examples of remarkable women discuss the world’s most current concerns, the global recession, fi ghting for a better world, with greater justice and equality. They hold the environment, as well as to draw attention to the fact that, these values high and embody others such as audacity, hope and unfortunately, women are the fi rst victims of confl icts such as natural courage. These incredible women are role models for all of us. disasters, terrorism, social unrest, pandemics, poverty and famine. The Forum is a venue for participants to come together to share The connecting thread of the forum’s sessions was to “think again and experiences, debate, disagree and learn from one another. The aim think ahead”, to encourage attendees to examine the past, but also is for attendees leave the event with a stronger will and desire to to focus on the future, to take action, and to create the foundations of contribute to shaping our future. It is our responsibility to promote a a more balanced world, built with greater respect for others. more feminine vision of the world as “women carry the future”. Time for change “You, Rising Talents, are our future” In the present climate of uncertainty and risk, each one of us holds As in previous years, the forum honoured young women with a personal responsibility to make things change and to re-evaluate exceptional talents and backgrounds. This year the spotlight was on what we have so far taken for granted. These troubled times should 17 Rising Talents from across the continents. This initiative encouraged be looked upon as a fantastic challenge, a historic opportunity to everyone to “spot these young women around the world and invite rethink our society, to build bridges between generations and regions, them to the forum next year: we need them and they need us.” It is and to shape tomorrow. indeed our responsibility to pass on to the younger generations our passion, ambitions and sense of commitment for a greater future. “What if women played a greater role?” The Forum’s answer to this question is clear: women are the pillars of A request for the environment whatever renewal that is to happen. They have to be heard as they A few weeks before the Copenhagen Climate Change Conference, are the ones who will make a difference; be it through the design of the Forum supported the cause to increase awareness of the new models or of new projects for our society. environmental challenges. Every participant was invited to sign In politics, women must continue to play a greater role, such as a petition launched by over twenty NGOs that put more pressure in Germany with Angela Merkel but also in countries like Chile, on governments. This was a way for the women of the Forum to Argentina, Ukraine or Liberia etc… What holds true for politics must contribute to the ambitious target of reaching a million signatures, also be true for business. We should see more than only 11% of and in turn send a powerful message to the world at large. women sitting on corporate executive boards. Supporting this type This fi fth edition of the Women’s Forum encouraged participants “to of development should be laws promoting gender equality at work. think again and think ahead” for a new world. This year’s forum has There is a need for women to “workwork more as the world needs women . ” inspired women to get ready and think big for next year year’s s Forum! 2009 WHITEBOOK_WOMEN’S FORUM_003 WWF.indbF.indb 3 117/02/107/02/10 117:387:38 CONTENTS The Women’s Forum 2009 White Book 2 Editorial : Aude Zieseniss de Thuin PART 1_ THE NEW BALL GAME 56 People and atmosphere 58 SESSION Rethinking growth for Europe in the context of its 8 SESSION Think again, think ahead partners and competitors 10 CEO plenary interview: Get serious, make a difference 62 SESSION Investment: Looking ahead, investment trends and 14 SESSION Governance after the fall: the state and the politics of strategies the economy after the fi nancial crisis of 2008 18 The Delegations Lunch PART 2_BUILDING WITH NATURE 22 SESSION The new global business environment: protectionism, regulation, responsibility and growth? 68 SESSION The real vectors of change for the environment 26 PROJECT The Offi cial Middle East Delegation 72 Opening dinner 32 DISCOVERYY Offi cial Delegation Middle East: Women’s careers 76 CEO INTERVIEW Barclays in the Middle East 78 DISCOVERYY Magritte Museum: Portraits of Egyptian women 34 DISCOVERYY Offi cial Delegation Middle East: Infrastructure as a 80 DISCOVERYY Magritte Museum: Mentoring as a female driver for business in the Middle East leadership tool 36 CEO INTERVIEW GDF SUEZ 82 Meet with lunch - Green eggs and ham: sustainable agriculture 38 SESSION Consuming: Is there a post-crisis consumer? A to feed the world global consumer? Do we want a consumer behaviour shift? 84 SESSION Sustainability as a “killer app” Which one? 88 CEO INTERVIEW PricewaterhouseCoopers 42 Working breakfast – Plus ça change, plus c’est la même 90 DISCOVERYY Sustainability club: Do business and biodiversity chose? The transatlantic relationship in the Obama era go together? 44 SESSION From one crisis to the next: what really matters 92 DISCOVERYY Sustainability club: Less wasting, more sharing 48 PROJECT Special Delegation Asia 52 DISCOVERYY Special Delegation Asia: China, country of PART 3_HUMAN CAPITAL innovation? 54 DISCOVERYY Special Delegation Asia: What are the top 5 96 SESSION Restoring hope, risk and entrepreneurship challenges for tomorrow’s leaders around Asia? Can “business 100 Participant plenary interviews: Speaking out as usual” survive the global crisis, the environmental crisis, the 102 SESSION How can women be a greater force for democracy social crisis? today? 106 A study by The Boston Consulting Group 108 DISCOVERYY Diversity Club: Diversity in action 004_WOMEN’S FORUM_2009 WHITEBOOK WWF.indbF.indb 4 117/02/107/02/10 117:387:38 Think again, think ahead ! It is time for action, change and hope 110 DISCOVERYY Diversity Club: Diversity in action 158 DISCOVERYY Internet Centre & Brainstorming corner: 112 SESSION From Aid to empowerment: will the focus on Deciphering a changing world: what will trigger tomorrow’s empowering communities replace traditional aid? business transformations? From restructuring in a downturn to 116 CEO INTERVIEW Renault-Nissan see changes that will transform business management 118 PROJECT Women for Education Award 160 SESSION From new technologies to new societies? 120 Working breakfast - The next movement: women entrepreneurs 164 PROJECT Rising Talents driving global economic growth 166 SESSION Changing life as we know it: the consequences of 122 DISCOVERYY Goldman Sachs 10,000 Women prolonging life; the enhanced human brain/computer interface 124 SESSION Values, tools and skills for leaders: are we learning to lead differently? PART 5_LIFE AND THE ARTS 128 Participant plenary interviews: Speaking Out 129 Plenary interview: Irina Bokova 172 Meet with lunch – Anousheh Ansari 130 Brainstorming lunch - Businesses, states and people: 174 CEO INTERVIEW L’Oréal recognizing our new responsibilities 176 DISCOVERYY Writer’s corner 132 SESSION Resilience: lessons for the over-developed world The origins of beauty – Beauty, love and creation 136 CEO INTERVIEW Cartier 178 DISCOVERYY Writer’s corner 138 PROJECT Cartier Women’s Initiative Awards Beauty between norms and freedom – From beauty art to 140 People and atmosphere cybersapiens 180 DISCOVERYY Interviews in the Writer’s corner PART 4_BUSINESS TOMORROW 182 Meet with lunch – Elif Shafak 184 SESSION Self-confi dence, cosmetics and social bonding 144 Working breakfast – Rebirth through rebranding 188 Meet with lunch – Finding the courage 146 SESSION Business innovation: the upside of the downside 190 Musical performance by Rokia Traore 150 Working breakfast – The business case for building a critical 192 DISCOVERYY Coaching corner: Generate positive change for mass of women on Wall Street and beyond your personality identity-empower yourself and restore balance 152 SESSION New generations, new technologies, new models: 194 A study by Ifop getting ready for the learning and development revolution 196 Closing lunch – Outcomes of the Women’s Forum 156 DISCOVERYY Internet Centre & Brainstorming corner: The 200 The Women’s Forum 2009 programme current digital revolution and development of a new intangible 206 The Women’s Forum thanks its partners economic model: a new corporate model to develop in a 212 Management & teams networked world 213 Acknowledgements 2009 WHITEBOOK_WOMEN’S FORUM_005 WWF.indbF.indb 5 117/02/107/02/10 117:387:38 PART 1 Ngozi Okonjo-Iweala WWF.indbF.indb 6 117/02/107/02/10 117:387:38 Part 1 THE NEW BALL GAME “BE SELECTIVE ABOUT THE QUESTIONS YOU ASK AND LOOK LOCALLY FOR THE “GENIUS LOCI” OF THE PLACE”, SAID JANINE BENYUS IN THE OPENING SESSION TITLED “THINK AGAIN, THINK AHEAD”.
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