TOURISM PLAN MERRITT/NICOLA VALLE Y,BC 2 0 1 3 / 1 4 Contacts: Destination BC Representatives: Alison McKay (604) 660-3754
[email protected] Simone Carlysle-Smith Thompson Okanagan Tourism Association (250) 860-5999
[email protected] Destination BC Facilitator: Steve Nicol (604) 733-5622
[email protected] Table of Contents 1 Plan Summary and Priorities .......................................................................................... 1 2 Introduction and Strategic Context ................................................................................. 4 2.1 Introduction and Background ....................................................................................................... 4 2.2 Provincial Context ......................................................................................................................... 4 2.2.1 Community Tourism Foundations Program ................................................................................. 4 2.2.2 Community Tourism Opportunities Program ............................................................................... 4 2.2.3 Tourism Partners Program............................................................................................................ 5 2.3 Thompson Okanagan Regional Strategy ....................................................................................... 5 2.3.1 A new perspective on target markets .......................................................................................... 5 2.3.2 Thompson Okanagan’s