DOCSLIB.ORG

In-Film Product Placement an Emergent Advertising Technique: Comparative Analysis

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
In-Film Product Placement an Emergent Advertising Technique: Comparative Analysis In-Film Product Placement an Emergent Advertising Technique: Comparative Analysis between Top Hollywood and Egyptian Films 2010-2013 A thesis presented to the faculty of the Center for International Studies of Ohio University In partial fulfillment of the requirements for the degree Master of Arts Kareem R. El Damanhoury May 2015 © 2015 Kareem R. El Damanhoury. All Rights Reserved. 2 This thesis titled In-Film Product Placement an Emergent Advertising Technique: Comparative Analysis between Top Hollywood and Egyptian Films 2010-2013 by KAREEM R. EL DAMANHOURY has been approved for the Center for International Studies by Gregory Newton Associate Professor of Media Arts and Studies Lawrence Wood Director, Communication and Development Studies Lorna Jean Edmonds Vice Provost for Global Affairs 3 ABSTRACT EL DAMANHOURY, KAREEM R., M.A., May 2015, Communication and Development Studies In-Film Product Placement an Emergent Advertising Technique: Comparative Analysis between Top Hollywood and Egyptian Films 2010-2013 Director of Thesis: Gregory Newton Products have been placed in films since the appearance of Sunlight soap in a 1896 film. However, in-film placement has started to gain much traction in recent decades due to technological advances, such as the internet, Digital Video Recorders, and over-the-top providers that have been lessening the impact of traditional marketing. Product placement expenses in the American media have risen from $190 million in 1974 to around $3.5 billion in 2004 (Lehu, 2007). The practice is also existent in major regional film centers such as Bollywood, Korea, and Egypt. This study examined the in-film placement trends in Hollywood and Egypt through a quantitative content analysis of the top earning films between 2010 and 2013. Results show that the average number of placements was 35.30 and 27.65 per Hollywood and Egyptian films respectively. The practice was aligned in both in terms of modality, product category, scene setting, and character association. 4 DEDICATION I dedicate my work to my guardian angel, Zeinab El Sayed. I would have never been able to make it without you, Mom. أحمدك يا رب وأشكر فضلك 5 ACKNOWLEDGMENTS I cannot express enough thanks to my committee chair and thesis advisor, Professor Gregory Newton, for his continued guidance, advice, support and encouragement. I offer my sincere appreciation for my committee members, Professor Lawrence Wood and Professor Drew McDaniel, for their constructive feedback and the learning opportunities they have provided me with. My completion of this project could not have been accomplished without the cooperation of my friends and colleagues in Faculty of Mass Communication, Cairo University, Rehab Hany and Eman Soliman. I am forever grateful to my Program Director and academic advisor, Dr. Lawrence Wood, for the countless times you’ve received e-mails asking for help and advice throughout my two years at Ohio University. Finally, to my mother, father, and brother on the other side of the ocean: my deepest gratitude for your continuous love and encouragement. 6 TABLE OF CONTENTS Page Abstract ............................................................................................................................... 3 Dedication ........................................................................................................................... 4 Acknowledgments............................................................................................................... 5 List of Tables ...................................................................................................................... 8 Chapter 1: History of Hollywood and Egyptian Cinema .................................................. 10 Introduction ................................................................................................................... 10 The Birth of Cinema ..................................................................................................... 11 American Cinema: Hollywood ..................................................................................... 13 Technology vs. Production ....................................................................................... 13 Evolution of the Business ......................................................................................... 14 Finance and Advertising ........................................................................................... 16 Egyptian Cinema: The Arab Hollywood ...................................................................... 19 Birth of a National Film Industry .............................................................................. 21 Growth of the Industry .............................................................................................. 22 Nationalization Wave ................................................................................................ 23 Privatization and Commercial Films ........................................................................ 25 Chapter 2: Product Placement ........................................................................................... 28 Technology and Advertising ......................................................................................... 28 Definitions of Product Placement ................................................................................. 30 Rise of In-Film Placement ............................................................................................ 32 Financial Aspect ........................................................................................................... 34 Chapter 3: Literature Review ............................................................................................ 36 Cross-Cultural In-Film Placement ................................................................................ 37 Cross-Cultural Analysis ................................................................................................ 38 Film Genre ................................................................................................................ 40 Prevalence of In-Film Placement .............................................................................. 40 Product Categories .................................................................................................... 41 Modality, Plot Integration, and Prominence ............................................................. 42 7 Ethics and Regulation ................................................................................................... 43 Ethically-Charged Placements .................................................................................. 44 Realism vs. Deception .............................................................................................. 44 Regulatory Context ................................................................................................... 46 Cross-National Regulations ...................................................................................... 48 Culture Dimensions ...................................................................................................... 50 Individualist vs. Collectivist Cultures ....................................................................... 51 Low vs. High Context Cultures ................................................................................ 51 Cross-Cultural Advertising ....................................................................................... 52 Chapter 4: Methodology ................................................................................................... 57 Sample .......................................................................................................................... 57 Coding Scheme ............................................................................................................. 59 Variables and Categories .............................................................................................. 60 Inter-coder Reliability ................................................................................................... 62 Chapter 5: Results ............................................................................................................. 64 Chapter 6: Discussion and Conclusion ............................................................................. 82 Discussion ..................................................................................................................... 82 Conclusion .................................................................................................................... 87 References ......................................................................................................................... 92 Appendix A: Coding Book ............................................................................................. 107 Appendix B: Coding Sheet ............................................................................................. 114 8 LIST OF TABLES Page Table 1: Placement Prevalence per each Top Hollywood and Egyptian Film between 2010 and 2013 .................................................................................................................67 Table 2: Unique Brands in Top Hollywood and Egyptian Films between 2010 and 2013 .........................................................................................................................................68 Table 3: Plot Integration
Load more

Recommended publications
  • Gulf States Mull Introducing VAT, Say Reports
    200fils www .dt.bh Thursda y, August 20, 2015 Issue No. 674 8 Catwalk from the future- is here! 11 Thursday, August 20, 2015 Page 13 The Beaut Look For the tiny Say Hello to Gorgeous Nails Burt’s Bees Lemon Butter Cuticle Nail Cream A popular brand and for all the right reasons, Burt’s Bees fashionistas products are known to be effective hildren’s love for sparkle child. They are carefully crafted and affordable. And this cream and glitter and a mother’s and are child-friendly. Aimed is not only affordable; it’s also a loveC to adorn her little ones is at the age group of 3 to 7, each great for softening your cuticles the true inspiration behind award piece is created with no sharp and your hands. It is also loved winning jewellery retailer Pure edges and uses non-hazardous as it stops users from bad nail- Gold Jewellers’ new Italian made metal alloys that are entirely biting habits. The cream softens Zeeanagold collection. child safe.” from. It features charms in dried skin around nails and help According to Karim Merchant, Zeeana is crafted in 18k with adorable designs of butterflies, with hangnails, too. Available in CEO & MD of Pure Gold enamel and semi-precious beads, hearts and delightful expressions. Bahrain. Jewellers, “Our latest Zeeana featuring funky shapes in an Prices for Zeeana collection collection features a variety of assortment of colours. There starts from BHD55 and is available cute, attractive and lively designs is a wide selection of earrings, from selective Pure Gold Jewellers Exciting Offers! that will definitely cheer up any bracelets and pendants to choose stores.
    [Show full text]
  • Turkish Journal of Computer and Mathematics Education Vol.12 No. 7 (2021), 2845-2852 Research Article Undermining Colonial Space in Cinematic Discourse
    Turkish Journal of Computer and Mathematics Education Vol.12 No. 7 (2021), 2845-2852 Research Article Undermining Colonial Space In Cinematic Discourse Dr. Ammar Ibrahim Mohammed Al-Yasri Television Arts specialization Ministry of Education / General Directorate of Holy Karbala Education [email protected] Article History: Received: 11 January 2021; Revised: 12 February 2021; Accepted: 27 March 2021; Published online: 16 April 2021 Abstract: There is no doubt that artistic races are the fertile factor in philosophy in all of its perceptions, so cinematic discourse witnessed from its early beginnings a relationship to philosophical thought in all of its proposals, and post-colonial philosophy used cinematic discourse as a weapon that undermined (colonial) discourse, for example cinema (Novo) ) And black cinema, Therefore, the title of the research came from the above introduction under the title (undermining the colonial space in cinematic discourse) and from it the researcher put the problem of his research tagged (What are the methods for undermining the colonial space in cinematic discourse?) And also the first chapter included the research goal and its importance and limitations, while the second chapter witnessed the theoretical framework It included two topics, the first was under the title (post-colonialism .. the conflict of the center and the margin) and the second was under the title (post-colonialism between cinematic types and aspects of the visual form) and the chapter concludes with a set of indicators, while the third chapter included research procedures, methodology, society, sample and analysis of samples, While the fourth chapter included the results and conclusions, and from the results obtained, the research sample witnessed the use of undermining the (colonial) act, which was embodied in the face of violence with violence and violence with culture, to end the research with the sources.
    [Show full text]
  • Arab Idol": a Palestinian Victory, at Last*
    Volume 11, Number 7 April 30, 2017 "Arab Idol": A Palestinian Victory, At Last* Ronni Shaked and Itamar Radai From the left: Mohammed Assaf, Yacoub Shahin, and Ameer Dandan in "Arab Idol" finale, 25.2.2017. Source: "Arab Idol" website: http://www.mbc.net/ar/programs/arab-idol-s4.html On February 27, 2017, Palestinians in the West Bank, the Gaza Strip and the diaspora, as well as the Palestinian citizens of the State of Israel, sat captivated by the broadcast of the finale of the fourth season of the reality television show, "Arab Idol." Held in Beirut, the final round of the Arab Idol competition featured two Palestinian contestants, Yacoub Shahin of Bethlehem in the Palestinian Authority and Ameer Dandan from the Galilee town of Majd al-Krum in Israel, along with a third finalist from Yemen.1 1 The Israeli Hebrew press portrayed the Arab Idol finals as "a competition between an Israeli and a Palestinian," however Dandan was enlisted to the program and presented himself during 1 When Shahin was declared the winner, widely known as "Mahbub al-ʿArab" ("Darling of the Arabs/Beloved one of the Arabs"), it touched off a celebration in Bethlehem’s Manger Square. Thousands of the city's residents had gathered in the plaza outside of the Church of the Nativity, with Palestinian pennants in their hands and the distinct Palestinian symbol, the black and white checkered Palestinian kufiyya (headdress/scarf), on their shoulders. On the east side of Manger Square, the municipality had set-up a big screen for a public viewing of the show's finale.
    [Show full text]
  • Christians and Jews in Muslim Societies
    Arabic and its Alternatives Christians and Jews in Muslim Societies Editorial Board Phillip Ackerman-Lieberman (Vanderbilt University, Nashville, USA) Bernard Heyberger (EHESS, Paris, France) VOLUME 5 The titles published in this series are listed at brill.com/cjms Arabic and its Alternatives Religious Minorities and Their Languages in the Emerging Nation States of the Middle East (1920–1950) Edited by Heleen Murre-van den Berg Karène Sanchez Summerer Tijmen C. Baarda LEIDEN | BOSTON Cover illustration: Assyrian School of Mosul, 1920s–1930s; courtesy Dr. Robin Beth Shamuel, Iraq. This is an open access title distributed under the terms of the CC BY-NC 4.0 license, which permits any non-commercial use, distribution, and reproduction in any medium, provided no alterations are made and the original author(s) and source are credited. Further information and the complete license text can be found at https://creativecommons.org/licenses/by-nc/4.0/ The terms of the CC license apply only to the original material. The use of material from other sources (indicated by a reference) such as diagrams, illustrations, photos and text samples may require further permission from the respective copyright holder. Library of Congress Cataloging-in-Publication Data Names: Murre-van den Berg, H. L. (Hendrika Lena), 1964– illustrator. | Sanchez-Summerer, Karene, editor. | Baarda, Tijmen C., editor. Title: Arabic and its alternatives : religious minorities and their languages in the emerging nation states of the Middle East (1920–1950) / edited by Heleen Murre-van den Berg, Karène Sanchez, Tijmen C. Baarda. Description: Leiden ; Boston : Brill, 2020. | Series: Christians and Jews in Muslim societies, 2212–5523 ; vol.
    [Show full text]
  • 1 GEORGE MASON UNIVERSITY VISITING FILM SERIES April 29
    GEORGE MASON UNIVERSITY VISITING FILM SERIES April 29, 2020 I am pleased to be here to talk about my role as Deputy Director of the Washington, DC International Film Festival, more popularly known as Filmfest DC, and as Director of the Arabian Sights Film Festival. I would like to start with a couple of statistics: We all know that Hollywood films dominate the world’s movie theaters, but there are thousands of other movies made around the globe that most of us are totally unaware of or marginally familiar with. India is the largest film producing nation in the world, whose films we label “Bollywood”. India produces around 1,500 to 2,000 films every year in more than 20 languages. Their primary audience is the poor who want to escape into this imaginary world of pretty people, music and dancing. Amitabh Bachchan is widely regarded as the most famous actor in the world, and one of the greatest and most influential actors in world cinema as well as Indian cinema. He has starred in at least 190 movies. He is a producer, television host, and former politician. He is also the host of India’s Who Wants to Be a Millionaire. Nigeria is the next largest film producing country and is also known as “Nollywood”, producing almost 1000 films per year. That’s almost 20 films per week. The average Nollywood movie is produced in a span of 7-10 days on a budget of less than $20,000. Next comes Hollywood. Last year, 786 films were released in U.S.
    [Show full text]
  • Song, State, Sawa Music and Political Radio Between the US and Syria
    Song, State, Sawa Music and Political Radio between the US and Syria Beau Bothwell Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Graduate School of Arts and Sciences COLUMBIA UNIVERSITY 2013 © 2013 Beau Bothwell All rights reserved ABSTRACT Song, State, Sawa: Music and Political Radio between the US and Syria Beau Bothwell This dissertation is a study of popular music and state-controlled radio broadcasting in the Arabic-speaking world, focusing on Syria and the Syrian radioscape, and a set of American stations named Radio Sawa. I examine American and Syrian politically directed broadcasts as multi-faceted objects around which broadcasters and listeners often differ not only in goals, operating assumptions, and political beliefs, but also in how they fundamentally conceptualize the practice of listening to the radio. Beginning with the history of international broadcasting in the Middle East, I analyze the institutional theories under which music is employed as a tool of American and Syrian policy, the imagined youths to whom the musical messages are addressed, and the actual sonic content tasked with political persuasion. At the reception side of the broadcaster-listener interaction, this dissertation addresses the auditory practices, histories of radio, and theories of music through which listeners in the sonic environment of Damascus, Syria create locally relevant meaning out of music and radio. Drawing on theories of listening and communication developed in historical musicology and ethnomusicology, science and technology studies, and recent transnational ethnographic and media studies, as well as on theories of listening developed in the Arabic public discourse about popular music, my dissertation outlines the intersection of the hypothetical listeners defined by the US and Syrian governments in their efforts to use music for political ends, and the actual people who turn on the radio to hear the music.
    [Show full text]
  • Khamis-Lina-Edward-Social-Media-And-Palestinian-Youth
    The Journal of Development Communication SOCIAL MEDIA AND PALESTINIAN YOUTH CULTURE: THE IMPACT OF NEW INFORMATION AND MEDIA TECHNOLOGIES ON CULTURAL AND POLITICAL DEVELOPMENT IN PALESTINE Lina Edward Khamis n the last decades Palestinians witnessed a failure to reactivate the peace Iprocess, coupled with the expansionist policies of the current Israeli government, the quest of a two-state solution, is fast disappearing. Barriers to development imposed by the continuing occupation and the separation wall. The consequences of the Palestinian condition as a stateless nation, and nonexistence were evidenced in the lack of communication among people, the distance from places of leisure, culture and social disintegration with all the limitations of life that are accompanied with it. The Palestinians had to invent and create an immediate solution to come alive and adapt to the current situation or else run the risk of engendering a well known form of social pathology. In a country were institutional forms of government are lacking; ‘popular culture has developed on social media platforms free from the governmental authority and power. Facebook provides a free space for self-expression, creativity, civic initiative, anti-politics and the freedom of communication with international society.’ Recent statistics indicate that Palestinian youth are one of the largest users of social media in the Arab World, mainly Facebook (PCBS, 2015). The onset of the use of social media heralded an interest, by scholars in re-defining the lynchpins of democracy in Palestine and the importance of social media in that equation. The effect of new media on emotional life, empathy, political participation, and social mobilisation had a major impact on these deliberations.
    [Show full text]
  • Letter from Cairo, Issue 36Th 2 Letter from Cairo, Issue 36Th President El-Sisi Meets with Minister of Youth and Sports and Financial Advisor to the President 6
    1 Letter from Cairo, Issue 36th 2 Letter from Cairo, Issue 36th President El-Sisi Meets with Minister of Youth and Sports and Financial Advisor to the President 6 Egyptian Leadership of International 15 Handball Federation 19 In This Issue • Editorial: In Egypt, Hands of the World Compete & Fraternize 4 • Modern Sports Arenas Hosting Egypt 2021 13 • 21st Century Witnessed Increase in Handball’s Growth & Popularity 16 • Most Important International Sports Tournaments Hosted by Egypt 21 • Countries Participating in IHF Handball World Championship .. Egypt 2021 28 3 4 Letter from Cairo, Issue 36th In Egypt, Hands of the World Compete & Fraternize In 2021, handball teams of 32 countries meet in hospitable Egypt from 13 to 31 January to vie for the title of world champions at the 27th IHF World Men’s Handball Championship. There is no doubt that Egypt’s hosting of this major sporting event has im- portant implications for Egypt, its people and the world. This is the largest global sporting event ever held anywhere in the world since the covid-19 pandemic, a year ago. The organization of this competi- tion in such circumstances reflects the extent of Egyptian capabilities in all areas of health, logistics, security and sports under these exceptional cir- cumstances. Undoubtedly, the international consensus to convene the championship at this time, despite all the current realities around the world, confirms confi- dence in Egypt’s success in dealing with the pandemic at all levels, and in the ability of the State, Egyptian people and the youth of the world participating in the championship, to come up with the 2021 edition in the best form, to the enjoyment of hundreds of millions of handball fans at a time when all the peoples of the world need moments of hope, pleasure and fair competi- tion after a very difficult year for everyone.
    [Show full text]
  • Wikkedwillissaga : the Nine Lives of Wicked William Ebook
    WIKKEDWILLISSAGA : THE NINE LIVES OF WICKED WILLIAM PDF, EPUB, EBOOK John Lorna Campbell | 120 pages | 19 Jun 2015 | Grace Note Publications | 9781907676635 | English | Edinburgh, United Kingdom Wikkedwillissaga : The Nine Lives of Wicked William PDF Book Sarpy Moses F. Where do you think the characters in your book -- or rather the people they represent -- will be 20 years from now? We could ask there, we said. There are few points which author should have ore explored that Islam doesn't prohibit aesthetic pleasures or sense of beauty but it prevents from it because several reasons acts of anti-Islamic customs like idol-worship or in context of prophet's PCBUH times when there were munafiqin Arab idol worshipers who pretended to be Muslims. About Turkey she says, "Life here is very hard. Nature, art, foraging, craft, heritage, bread-making, RSPB guided walks, textile workshops, basket-making , drystone walling, island history lectures and local music are some of the 60 events planned. I felt that Islam was a much more familiar culture -- theologically, textually and artistically. It has gone from playing on a rocky pitch in its early days to competing in international tournaments. See All - Shop by Topic. All teaching was in mandarin, and the uigur students were taught to despite their tongue and Islamic culture. In other words, the focus on the heroic, personalized aspects of travel conceals the fact that it is a class activity, enabled by financial status and cultural knowledge. Available on. Log discs and short lengths of branches made the hob and cooker knobs. Bernhard Eder.
    [Show full text]
  • Shabab Live Bridging the Gap Youth and Broadcasters in Arab Countries
    Shabab Live www.shabablive.com Bridging the gap Youth and Broadcasters in Arab countries A focus group survey in Morocco, Algeria, Tunisia, Lebanon, Jordan and Palestine Conducted by Commissioned under Arab World for Research Shabab Live and Development A joint project of DW Akademie, Al Khatt and AL-JANA, funded by the European Union and supported by Germany’s Federal Foreign Office A joint project of Funded by the Supported by European Union Imprint PUBLISHER Deutsche Welle 53110 Bonn, Germany RESPONSIBLE Carsten von Nahmen, Head of DW Akademie AUTHOR Arab World for Research and Development (AWRAD) DESIGN Al Khatt PUBLISHED March 2019 © 2019/DW Akademie All rights reserved. Licensed to the European Union under conditions. Disclaimer This publication was produced with the financial support of the European Union and the Federal Foreign Office. Its contents are the sole responsibility of Arab World for Research and Development (AWRAD) and do not necessarily reflect the views of the donors or the project partners. Executive summary This study serves as the corner stone for Shabab Live, a joint project of DW Akademie, Al Khatt, and AL-JANA, funded by the EU and supported by the Federal Foreign Office. Shabab Live aims to strengthen youth participation in broadcasting media in six countries of the Arab region – Morocco, Algeria, Tunisia, Lebanon, Palestine and Jordan. The project connects youth with NGOs and various TV and radio broadcasters. With the support of the project, young people, supported by NGOs, may produce content, voice their concerns and reach a wider audience via established broadcasters, who will give youth a say in designing their television and radio programs targeting youth.
    [Show full text]
  • P40 Layout 1
    Ryan O’Neal testifies about disputed Warhol37 art MONDAY, DECEMBER 9, 2013 Members of the Syrian group, Sima, react after being named the winners of the pan-Arab TV program ‘Arabs n American singer who cannot even speak Arabic Got Talent’ at has come runner-up in television reality show Arabs the MBC AGot Talent after wooing audiences across the Middle television East. The renditions of classical Arab songs by Jennifer station studios Grout, a petite blonde from Boston, Massachusetts, ensured in Zouk she was among the three finalists in the popular show. First Mosbeh, north prize in the pan-Arab contest went to Syrian dance troupe of Beirut, on Sima for a performance portraying the autocratic rule of December 7, veteran leaders in the Middle East, MBC network 2013. — AFP announced late Saturday. But Groutóthe only non-Arab to photos competeócame close behind along with Palestinian artist Mohammad Al-Diri, who captured audiences by drawing portraits of prominent Arab and international figures using original and diverse techniques. The 23-year-old, who taught herself to sing difficult and popular Arab songs without speaking a word of the language, stunned audiences with her voice. She grew up in a musical home, and came upon Arab music after read- ing an online article about Arab diva Fairouz from Lebanon. She was enthralled by her voice and soon dis- covered other singers, including Umm Kalthoum, the Egyptian still considered to be the Arab worldís finest singer three decades after her death. Grout mesmerized audiences with her rendition of an Umm Kalthoum song as she appeared on the Beirut stage of Arabs Got Talent, strumming the oud as she sang.
    [Show full text]
  • Sprungbrett Oder Krise? Das Erlebnis Castingshow-Teilnahme
    Sprungbrett oder Krise? 48 Maya Götz, Christine Bulla, Caroline Mendel Sprungbrett oder Krise? Das Erlebnis Castingshow-Teilnahme Landesanstalt für Medien Nordrhein-Westfalen (LfM) Zollhof 2 40221 Düsseldorf Postfach 103443 40025 Düsseldorf Telefon V 021 1/77007-0 Telefax V 021 1/72 71 70 E-Mail V [email protected] LfM-Dokumentation Internet V http://www.lfm-nrw.de ISBN 978-3-940929-28-0 Band 48 Sprungbrett oder Krise? Das Erlebnis Castingshow-Teilnahme Sprungbrett oder Krise? Das Erlebnis Castingshow-Teilnahme Eine Befragung von ehemaligen TeilnehmerInnen an Musik-Castingshows Maya Götz, Christine Bulla, Caroline Mendel Ein Kooperationsprojekt des Internationalen Zentralinstituts für das Jugend- und Bildungsfernsehen (IZI) und der Landesanstalt für Medien Nordrhein-Westfalen (LfM) Impressum Herausgeber: Landesanstalt für Medien Nordrhein-Westfalen (LfM) Zollhof 2, 40221 Düsseldorf www.lfm-nrw.de ISBN 978-3-940929-28-0 Bereich Kommunikation Verantwortlich: Dr. Peter Widlok Redaktion: Regina Großefeste Bereich Medienkompetenz und Bürgermedien Verantwortlich: Mechthild Appelhoff Redaktion: Dr. Meike Isenberg Titelbild: Collage © Wild GbR Lektorat: Viola Rohmann M. A. Gestaltung: disegno visuelle kommunikation, Wuppertal Druck: Börje Halm, Wuppertal April 2013, Auflage: 1.000 Exemplare Nichtkommerzielle Vervielfältigung und Verbreitung ist ausdrücklich erlaubt unter Angabe der Quelle Landesanstalt für Medien Nordrhein-Westfalen (LfM) und der Webseite www.lfm-nrw.de Inhaltsverzeichnis Vorwort 8 Zusammenfassung 9 Einleitung 11 1 Das System Castingshow
    [Show full text]