Reimagining the Office and Work Life After COVID-19
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Organization and Real Estate Practices Reimagining the office and work life after COVID-19 The pandemic has forced the adoption of new ways of working. Organizations must reimagine their work and the role of offices in creating safe, productive, and enjoyable jobs and lives for employees. by Brodie Boland, Aaron De Smet, Rob Palter, and Aditya Sanghvi © The Good Brigade/Getty Images June 2020 COVID-19 has brought unprecedented human of talent with fewer locational constraints, adopt and humanitarian challenges. Many companies innovative processes to boost productivity, create around the world have risen to the occasion, acting an even stronger culture, and significantly reduce swiftly to safeguard employees and migrate to a real-estate costs. new way of working that even the most extreme business-continuity plans hadn’t envisioned. These same organizations are looking ahead to Across industries, leaders will use the lessons from the reopening and its challenges. Before a vaccine this large-scale work-from-home experiment to is available, the office experience probably won’t reimagine how work is done—and what role offices remain as it was before the pandemic. Many should play—in creative and bold ways. companies will require employees to wear masks at all times, redesign spaces to ensure physical distancing, and restrict movement in congested Changing attitudes on the role areas (for instance, elevator banks and pantries). As of the office a result, even after the reopening, attitudes toward Before the pandemic, the conventional wisdom offices will probably continue to evolve. had been that offices were critical to productivity, culture, and winning the war for talent. Companies But is it possible that the satisfaction and competed intensely for prime office space in productivity people experience working from homes major urban centers around the world, and many is the product of the social capital built up through focused on solutions that were seen to promote countless hours of water-cooler conversations, collaboration. Densification, open-office designs, meetings, and social engagements before the hoteling, and co-working were the battle cries. onset of the crisis? Will corporate cultures and communities erode over time without physical But estimates suggest that early this April, 62 interaction? Will planned and unplanned moments percent of employed Americans worked at home of collaboration become impaired? Will there be less during the crisis,1 compared with about 25 percent mentorship and talent development? Has working a couple of years ago. During the pandemic, many from home succeeded only because it is viewed as people have been surprised by how quickly and temporary, not permanent? effectively technologies for videoconferencing and other forms of digital collaboration were adopted. For The reality is that both sides of the argument are many, the results have been better than imagined. probably right. Every organization and culture is different, and so are the circumstances of every According to McKinsey research, 80 percent of individual employee. Many have enjoyed this new people questioned report that they enjoy working experience; others are fatigued by it. Sometimes, from home. Forty-one percent say that they are the same people have experienced different more productive than they had been before and emotions and levels of happiness or unhappiness at 28 percent that they are as productive. Many different times. The productivity of the employees employees liberated from long commutes and travel who do many kinds of jobs has increased; for others have found more productive ways to spend that it has declined. Many forms of virtual collaboration time, enjoyed greater flexibility in balancing their are working well; others are not. Some people are personal and professional lives, and decided that getting mentorship and participating in casual, they prefer to work from home rather than the office. unplanned, and important conversations with Many organizations think they can access new pools colleagues; others are missing out. 1 Megan Brenan, “US Workers Discovering Affinity for Remote Work,” Gallup, April 3, 2020, gallup.com. 2 Reimagining the office and work life after COVID-19 Leading organizations will boldly question longheld assumptions about how work should be done and the role of the office. Four steps to reimagine work This has worked well for some organizations and and workplaces processes, but not for others. Leading organizations will boldly question long- held assumptions about how work should be Organizations should identify the most important done and the role of the office. There is no one- processes for each major business, geography, and size-fits-all solution. The answer, different for function, and reenvision them completely, often every organization, will be based on what talent is with involvement by employees. This effort should needed, which roles are most important, how much examine their professional-development journeys collaboration is necessary for excellence, and where (for instance, being physically present in the office offices are located today, among other factors. at the start and working remotely later) and the Even within an organization, the answer could look different stages of projects (such as being physically different across geographies, businesses, and co-located for initial planning and working remotely functions, so the exercise of determining what will for execution). be needed in the future must be a team sport across real estate, human resources, technology, and the Previously, for example, organizations may business. Tough choices will come up and a leader have generated ideas by convening a meeting, must be empowered to drive the effort across brainstorming on a physical or digital whiteboard, individual functions and businesses. Permanent and assigning someone to refine the resulting change will also require exceptional change- ideas. A new process may include a period management skills and constant pivots based on of asynchronous brainstorming on a digital how well the effort is working over time. channel and incorporating ideas from across the organization, followed by a multihour period of We recommend that organizations take the debate and refinement on an open videoconference. following steps to reimagine how work is done and what the future role of the office will be. Organizations should also reflect on their values and culture and on the interactions, practices, and 1. Reconstruct how work is done rituals that promote that culture. A company that During the lockdowns, organizations have focuses on developing talent, for example, should necessarily adapted to go on collaborating and to ask whether the small moments of mentorship that ensure that the most important processes could be happen in an office can continue spontaneously carried on remotely. Most have simply transplanted in a digital world. Other practices could be existing processes to remote work contexts, reconstructed and strengthened so that the imitating what had been done before the pandemic. organization creates and sustains the community and culture it seeks. Reimagining the office and work life after COVID-19 3 For both processes and cultural practices, it is 3. Redesign the workplace to support all too tempting to revert to what was in place organizational priorities before the pandemic. To resist this temptation, We all have ideas about what a typical office looks organizations could start by assuming that and feels like: a mixture of private offices and processes will be reconstructed digitally and put cubicles, with meeting rooms, pantries, and shared the burden of proof on those who argue for a return amenities. Few offices have been intentionally to purely physical pre–COVID-19 legacy processes. designed to support specific organizational Reimagining and reconstructing processes and priorities. Although offices have changed in some practices will serve as a foundation of an improved ways during the past decade, they may need to operating model that leverages the best of both be entirely rethought and transformed for a post– in-person and remote work. COVID-19 world. 2. Decide ‘people to work’ or ‘work to people’ Organizations could create workspaces specifically In the past couple of years, the competition for designed to support the kinds of interactions that talent has been fiercer than ever. At the same time, cannot happen remotely. If the primary purpose some groups of talent are less willing to relocate to of an organization’s space is to accommodate their employers’ locations than they had been in the specific moments of collaboration rather than past. As organizations reconstruct how they work individual work, for example, should 80 percent and identify what can be done remotely, they can of the office be devoted to collaboration rooms? make decisions about which roles must be carried Should organizations ask all employees who work in out in person, and to what degree. Roles can be cubicles, and rarely have to attend group meetings, reclassified into employee segments by considering to work from homes? If office space is needed only the value that remote working could deliver: for those who cannot do so, are working spaces close to where employees live a better solution? — fully remote (net positive value-creating outcome) In the office of the future, technology will play a central role in enabling employees to return to — hybrid remote (net neutral outcome) office buildings