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No. 4 (25) 12.201601.2017 №4 (25) ДЕКАБРЬ 2016 ЯНВАРЬ 2017 QUALITY 8 HEALTH FORMULA Interview with Veronika OF LIFE Skvortsova 32 BREXIT: HARBINGER OF CHANGES TO COME The evolution of European foreign policy in the context of modern challenges 38 TRUMP. NEW TWIST Global expectations from the new US administration 78 PAYMENT REVOLUTION Future of the payment market Founder and publisher Chairman of Editorial Board: Viktor Tolmachev. Editor-in-Chief: Dmitry Mikhailov Alliance Media Strategy LLC ([email protected]). Deputy Editor-in-Chief: Andrey Zhuravlev as part of ACIG Group of Companies ([email protected]). Deputy Editor-in-Chief for international relations: Mikhail Address of editorial stuff and publisher: Prokudin ([email protected]). Reporters: Ksenia Drugoveiko, Alina Kulikovskaya, 36 Kutuzovsky prospekt, 121170, Galina Fyodorova. Executive editor: Darya Kichigina. Design and layout: Maksim Ivanov, Moscow, Russia Vladimir Tolkachev, Pavel Fyodorov. Public relations: Anastasia Naumova. Advertising: Anastasia Bestuzheva. Development and distribution: Kamila Nafikova. Information service: Editor-in-Chief Natalya Los. Website technical support: Alexey Evseev, Ivan Rykov. Editing and proofreading: Dmitry I. Mikhailov Kseniya Larina. Translation: Vladimir Sverdlov, Vladimir Rodionov. Feedback Phone +7 (495) 280–01–50 (3392) Public distribution: Russian Government, State Duma of the Russian Federation, Ministry of Fax +7 (495) 280–01–60 Justice of the Russian Federation, Ministry of Healthcare of the Russian Federation, Ministry www.strategyjournal.ru of Culture of the Russian Federation, Ministry of Education and Science of the Russian Editorial stuff: [email protected] Federation, Ministry of Natural Resources and Environment of the Russian Federation, Distribution: [email protected] Ministry of Industry and Trade of the Russian Federation, Ministry for Development of the Advertisement: [email protected] Russian Far East, Ministry of Communications and Mass Media of the Russian Federation, Strategy Journal No. 4 (25) Ministry of Agriculture of the Russian Federation, Ministry of Labor and Social Protection of the Russian Federation, Ministry of Finance of the Russian Federation, Ministry of Economic Age limit: 16+ Development of the Russian Federation, Ministry of Energy of the Russian Federation, Signed to print: 12.12.2016 Federal Space Agency (Roscosmos), Federal Tax Service, Government of the Republic of Printing date: 13.12.2016 Bashkortostan, Government of the Republic of Mordovia, Government of the Republic of Publishing date: 20.12.2016 Printer: Tekhnologiya TsD Tatarstan, Government of Altai Krai, Government of Krasnoyarsk Krai, Government of Perm Address: 84, Vernadskogo prospekt, Krai, Government of Irkutsk Oblast, Government of Kaluga Oblast, Government of Lipetsk 119606, Moscow Oblast, Government of Moscow Oblast, Government of Novosibirsk Oblast, Government Circulation: 15 000 of Samara Oblast, Government of Tyumen Oblast, Government of Ulyanovsk Oblast, Government of Saint Petersburg, Central Bank of the Russian Federation, Moscow Chamber Cover: SHUTTERSTOCK.COM of Commerce and Industry, Russian Presidential Academy of National Economy and Public Administration, National Research University Higher School of Economics. Distributed free of charge Strategy Journal is registered by the Federal Service for Supervision of Communications, Information Technology, and Mass Media (Roskomnadzor). Mass media registration certificate EP No. FS 77–55026 dd August 14, 2013. All rights reserved and belong to Alliance Media Strategy LLC. Neither the whole nor any part of this publication may be reproduced, including in electronic mass media, without the written permission of the editorial stuff. Editorial stuff is not responsible for the authenticity of information contained in advertising materials. Editorial opinion may not coincide with the opinion of the persons interviewed or the authors of the publications. All materials submitted are not reviewed and not returned. In quoting the reference to is obligatory. 1 ADVERTISING Contents «ÐÎÑÑÈß È ÌÈÐ: «RUSSIA AND THE WORLD: ÂÛÁÎÐ ÏÐÈÎÐÈÒÅÒλ SETTING PRIORITIES» Spot Your Business 84 Global Context Interview with Andrey Anisimov 2016 in Numbers 6 Grapes of Glory 90 History of Russian winemaking Health Formula 8 Larger Than Business 98 Interview with Veronika Skvortsova Intellectual property protection Priority Investment 16 Change Your Approach 104 Encouragement of investment activities Interview with Vadim Vlasov Business Challenge: 22 Strong Pharmaceutical Adapt or Die 110 Industry in Russia The role of business in the global The pharmaceutical industry climate agenda as a component of national safety New Pragmatism 26 Business-Changing Technologies 114 Interview with Grzegorz Witold Kolodko Four Russian Internet of Things projects Brexit: Harbinger of Changes 32 Perspectives of Smart Cities to Come 120 in Russia The evolution of European foreign policy Will Smart Cities appear in Russia? in the context of modern challenges Trump. New Twist 38 GMO-Free Russia 124 Are GMOs really that bad? Global expectations from the new US administration How to Conquer Skies 128 A posteriori: The EU, Russia 42 on Earth? and Others Innovative technologies in the domestic aircraft industry Italian experts on Brexit, TTIP and relations with Russia Personnel Management 132 Dr. Ramirez Formula 50 in Public Administration Personnel management strategies Director of one of the leading institutions in the government agencies of Barcelona on achievements of Spanish medicine Oases for Innovations 138 Ecosystem for Innovative 58 Clusters as the main indicator Business of innovation in regions Successful Russian business incubators Lifestyle 144 and accelerators Casual Business Quest for Internal Reserves 64 Maintaining market share in a crisis environment It’s All About Spanish Medicine 70 Human Capital Interview with Olga Solovieva Human Resources 152 The relevance of human resources Russian development Future Leaders Wanted 154 Realities Leadership capacity building Training System 158 Payment Revolution 78 How to train a technological elite Future of the payment market in Russia? 3 ADVERTISING Editor’s note The winter issue of The Strategy Journal is dedicated to the quality aspects of the global economic agenda and its echoing in Russian realities. Our goal was to analyze the modern concept “Quality of life” not only from the viewpoint of conditions and indicators of a person's life, but also a number of various factors of the socio- economic development in the Russian society. Our experts expressed their opinions on the issues of quality of economic growth and investment, infrastructure development, intellectual property protection and development of payment systems, education and training, health and medicine, pharmaceutical production and advanced measures taken to support small and medium business. Traditionally, there are three thematic sections in the magazine. The first is dedicated to the global aspects of socio-economic development in the light of recent events in Europe and the USA. In the second section, experts share their opinions on the issues of Russian socio- economic policy, industry regulation and food security in the context of global trends. The third section “It’s all about human capital” echoes the main title of the upcoming issue. All the articles in this section preannounce the next issue of The Strategy Journal. In this issue, our readers can find interesting interviews with high-level speakers, opinion articles, scientific research and historical essays, as well as take part in informal dialogue among business leaders on non-business topics. This issue aims to provide our readership, including participants of the Gaidar Forum 2017 and all those who follow it, with food for thought on the threshold of the forum that gives a start to global business events in Russia this year. Dmitry Mikhailov, Editor-in-Chief 5 ADVERTISING Strategy Journal No.4 (25) Quality of Life 2016 in Numbers Text: Darya Kichigina 2016 in Numbers $500 million The fund China CYTS created along with a Rostec subsidiary to invest in the Russian IT sector and high technology projects, reported in June 330 banks The number of banks connected to the 2.46 trillion rubles financial message transmission system (Russian The amount left in the Reserve Fund, Reuters counterpart of SWIFT), reported in July reported in January 6% Russia's share in foreign direct investment of China, the American Enterprise Institute, reported in August 39 million rubles The value of a human life, experts of the Financial University under the Government of the Russian Federation, reported in February 43,000 cars €13 billion Volkswagen vehicles withdrawn to refine the The record penalty Brussels ruled engines after the diesel emissions scandal, against Apple on charges of receiving reported in February undue preferential tax benefits from Ireland, 10-fold increase reported in September $560 billion The penalty for violation of interaction The global unmanned transport market rules by debt collectors under the act on value over the next 20 years, according to an collection activities has increased up to AT Kearney survey of over 150 companies, 2 million rubles, the Ministry of Finance, 72% reported in August reported in March Increase in demand for IT-specialists in the Russian market, reported in April $17 billion Samsung’s loss of market share after discontinued production
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