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Department of Politics, University of Sheffield November 2009 Chapter Six The Evolution of the Conservative Party Organisation: Renewal and the Re- characterisation of Local Autonomy A DissertationSubmitted for the Degreeof Doctor of Philosophy Mark A. Low Department of Politics, University of Sheffield November 2009 Chapter Six The Evolution of the Conservative Party Organisation This chaptersynthesises the discussionthus far in order to provide both a thematic and a theoretical interpretation of how the ConservativeParty respondedorganisationally to catastrophicdefeat. The easewith which Labour rolled out its electoral strategyrendered the party paralysed, so that Gould's (1998) argument for a strong centre and a unitary command structure, for flexibility and speed of reaction, was quickly assimilated. A professionalconfirmed: 'we all sat there and watchedthe New Labour machineunwind in Ist May 1997 lot that did the 1990sand steamrollerover us on ... a of what machine was deeply unpopular with the Labour Party grassrootsand a lot of trade union people were appalled,but they neededto do it, they did it and they won ... we now need some of that'.' Enhanced professionalism both nationally and locally was deemed essential, consistentwith the political marketing notion that all aspectsof the product required believed attention (Lees-Marshment2004: 393). The dismantling of local autonomywas form fundamental to this change, but equally was its preservation in modified as a interpretation performance-based,right of self-organisation.This forms part of a revised local identity of the ConservativeParty as a managerial-network,in which voter-focused is emphasised. The managerial-network model represents the new organisational discussed.The settlement. Its features will be outlined and the political implications how it model will then be appraised with respect to the academic literature to show it to enhancesthe incidence of oligarchic tendencieswithin parties and how contributes the understanding of party evolution. The chapter concludes with a summative discussion,which includes an agendafor further research. OrganisationalDevelopment In order to facilitate the ConservativeParty's recovery, three organisationalthemes were discerned from the evidence: the right of political determination, the development of politicalcapability and the approachto partymanagement. 1. The Right of Political Determination 264 The 1998 party constitution provided the leadership with the authority to facilitate organisational change. Four features emerged: role stipulation, structural and activity separation,de-politicisation and the essenceof localism. 1.1Role Stipulation A key strand of the leadership's electoral recovery strategy was to align national and local interests. This necessarily involved the dismantling of local autonomy and its re- conception. The evidence pointed to a local right of self-organisation, but no longer of self-determination; in other words, not local autonomy. This was strongly indicated by the changes to general election campaign strategy and candidate selection. The former revealed the introduction of local campaign teams, under PPC leadership, with guidance from professional campaign personnel, notably the ACD and if present, the agent, supported by regional campaign centres. This was reinforced by Michael Ashcroft's assertion that the way to professionalise local campaigning was through the selection and training of quality candidates. Activists with the necessary skills and commitment were invited to join the team, but not in a leadership capacity; they might also sit alongside appointed outsiders. Strategic creativity was now the centre's preserve. It decided the policy programme and campaign strategy, which were then communicated down in the form of instructions. The localities could make tactical adjustments to reflect local conditions, but could not alter the central thrust. They retained a substantial input, but it was not strategic. That no evidence of resistance to this change was detected can be attributed to a local recognition of the need to accumulate the necessary expertise to win. Local officers' main task was the day-to-day running of the association; local autonomy was now conceived in such terms. The campaign team concept illustrated that where the local activity was politically significant and sensitive, the centre would seek greater control in line with the political marketing requirements of co-ordination and discipline. This outlook was equally applied to candidate selection. The national process was professionalisedto meet evolving electoral needs, but locally it had barely changedin decades.This had produced the same type of white, male, middle-aged, middle-class candidate.Accordingly, the centre's strategy was to modernise local procedures,with 265 particular emphasis on enhancing representativenessboth of the candidates and the selectorate.This resulted in the imposition of a priority list of centrally designated candidates and accompanying changes to local procedures, which included the introduction of community representatives,and external participants in open primaries; there was no local consultation. Moreover, the right of determination extended to the detail; for example, in the senior officer paper sift, the defined composition of the selectioncommittee and the moderator-controlledfinal meeting or primary. There were also various rusesincluding manipulation of the selectiontimetable, to assistthe centre's strategicaims. Local parties were reducedto a choice over the method to be followed. It was the chairmanand the two deputy chairmenonly who were permitted a full role in the process.The chairman was given enhancedresponsibility for choosing the selection committee,appointing the moderator and selling changeto the members;in this he was expectedto fulfil the role of local managing director, in the businesssense. As local autonomy in candidate selection was traditionally jealously guarded, there was much resistance,but practically activists had to consolethemselves in the face saving retention of the `final say'. However, this was necessarilydiluted, as it would have been politically explosive to overturn the decision of an open primary. Primaries causedparticular upset, as they meant that party membershipwas no longer required to vote at the selection. However, they were judged a political successand will becomecompulsory; they were a fundamentalcomponent of the centre'sdesire to stresslocal identity in the community. Hence, through both direct and nuancedprocess changes,the centre has exercised its right of determination.The approachwas to preservethe perceptionof local autonomyto meetmember expectations; in essencethough, it no longer existed. 1.2 Structuraland Activity Separation Integral to role stipulation was the centre's ability to separate local structures and activities, and by implication, people. This was undertaken in several ways. Fundamentally,there was a separationof formulation and implementation of campaign and candidateselection strategy,pursued in line with the pure form of strategicplanning (Andrews 1980). The centre did not require creative thinking from the localities, neither politically did it want it. Their role was conceivedin membership,fundraising and leaflet 266 delivery terms, though people were required to occupy councillor positions in local governmentand other public bodies.Local autonomyin campaigningnow meanthow the local plan was to be implemented;this, associationsexpected to be allowed to do without interference.Leadership was the most revered local competenceto co-ordinate it. The campaign team concept was the key change. It was purposefully separatedfrom the association mainstream, in order to concentrate solely on the general election. Professionalsdealt directly with it and the Ashcroft finance was likewise allocated. Separationwas further applied to candidate selection, where the stages of the local process were individually highlighted, so that the centre could determine who was involved at each one and introduce outside representativesand expertise.Structurally, the latter initiative challenged both the limits of the local associationand the rights of party membership.Patrons' Clubs offered a further insight. The centre encouragedthem for additional finance and campaignassistance from community elites. They also permitted a direct link to business interests locally, thereby providing opportunities for influence. Overall, the centre's approach illustrated an ability to distinguish different elementsof local politics to suit its strategicneeds. This was reinforced by the preservationof parallel structuresby the constitution: it enabledthe centreto treat eachassociation independently for influence purposes. 1.3Local De-politicisation Separationcan be linked to the de-politicisationof local activists,revealed again in the campaignand candidateselection activities. The latter wascritical. The needfor greater inclusivenesswas not wholly embracedlocally. This breakdown in understandingwas addressedthrough David Cameron's aggressiveacceptance of the local demand thesis regarding women and ethnic minorities; indeed, it became a defining aspect of his leadership.The priority list, the engagementof outside community representatives,the downgrading of local selection and executive committees,and the introduction of open primaries all contributed to a reduction in the political role of the membership.It was noted that in order to keep activists motivated, Cameron's reform programmewas rolled back in a face saving compromise,and
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