2016 Advertising Rate Card

View this Rate Card Online at www.PoconoRecord.com/media-kit

Pocono Record I PoconoRecord.com What’s Inside Sage I Eastern Pocono Community News Retail Display Advertising Propel Marketing I LimelightDeals.com Daily ROP Rates, Sunday ROP Rates Visit: services.thepoconos.com

Classifi ed Display Advertising Daily Classifi ed Rates, Sunday Classifi ed Rates

Digital Media Advertising & Marketing Digital Portfolio, PoconoRecord.com Digital Display

Insert/Pre-Print Advertising Dollar Volume Insert Rates, Zoned Insert Rates/Quantities Pre-print Policies & Instructions

Information for Advertisers Policies & Terms, Deadlines & Ad Specifi cations Advertising Contacts

Advertising Department Phone: (570) 421-3000 ext. 378 • (570) 424-2056 • [email protected] Advertising Leadership Brad Bailey, Advertising Director, Associate Publisher (570) 420-4372 • [email protected]

Kelli McFall, Classifieds Supervisor (570) 420-4330 • [email protected]

Stephanie Fairbanks, Digital Sales Manger (570) 460-0316 •[email protected]

Jennifer McKay, Regional Digital Sales Manager (845) 346-3131 • [email protected] Professional Affiliations & Awards Greg Appel, Major and National Accounts Manager (845) 346-3085 • [email protected] The Pocono Record/Pocono Mountains Media Group is a member of the following professional and trade organizations:

Classified Advertising Information • Audit Bureau of Circulation (ABC) Phone: (570) 421-3030 • Toll Free: (800) 756-4237 • Fax: (570) 424-2625 • Newspaper Association of America Place your ad online at www.recordclassifieds.com • Pennsylvania Newspaper Association Excellence in Advertising Legal Advertising Pocono Mountains Media Group has been recognized for the following: Phone: (570) 420-4466 • [email protected] Pennsylvania Newspaper Association Foundation Newspaper of the Year Contest First Place—2011, 2004, 2003, 2001 Paid Obituary Information Second Place—2006, 2005, 2002 Phone: (570) 420-4350 • [email protected] IAMA and PNA Advertising Awards 2009 - 2015 Celebrations Announcements 22 First Place Awards, 19 Second Place Awards, 8 Third Place Awards Place your ad online at www.recordclassifieds.com

Page 2 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Portfolio of Products

Pocono Record Pocono Record is the most widely-read and trusted source for news and advertising information in the region. As Pocono Mountains Region’s leading news daily, advertising in weekday and/or Sunday editions of the paper is a proven way to reach the loyal audience with your marketing message.

Pocono Record Plus Pocono Record Plus is our non-subscriber publication for total market coverage (TMC) advertising mailed each Saturday. A Pocono Record/Pocono Record Plus advertising combination provides from maximum market penetration with minimal waste and duplication. Contact your Pocono Mountains Media Group ad consultant for more information.

Eastern Poconos Community News Eastern Poconos Community News is a free publication available at local newsstands every Friday. This publication targets the local communities of Smithfi eld, Middle Smithfi eld, Lehman TWP, Price TWP and part of Pike County.

Sage Magazine Sage Magazine targets the lifestyles of active seniors in our community. Showcase your products and services to these readers every month.

Weekend & TV WEEK Weekend & TV WEEK are Pocono Record’s Friday Entertainment and TV Sections.

Page 3 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 PoconoRecord.com PoconoRecord.com delivers a desirable audience, extended reach, local opportunity and an online audience of frequent users. As the Pocono Mountains Region’s main source of online news and information, PoconoRecord.com is a key part of the daily lives of the people who live and visit here.

ThePoconos.com ThePoconos.com is the region’s home for everything local. From autos and real estate to local businesses and jobs, if it’s in the Poconos; you’ll fi nd it here! Local reviews and ratings bring credibility to the businesses in the area, and e-coupons provide added value and incentive to do business locally.

LimelightDeals.com LimelightDeals.com showcases your local business to a growing audience of thousands of deal-savvy subscribers, with no upfront costs! Your business is promoted in-print and online through the Pocono Mountains Media Group’s suite of products, as well as through e-mail and mobile devices.

Propel Marketing Pocono Marketing Media Group and our digital agency – Propel Marketing – deliver results with no headache and no hassle. We off er a full range of digital marketing solutions: From search engine optimization to comprehensive web site design and digital marketing consultation.

Page 4 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Retail Display Advertising • Dollar Volume • Daily ROP Rates

Page Full Pg. 3/4 Pg. 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. Killer OPEN $3,204.18 $2,441.28 $2,288.70 $2,136.12 $1,602.09 $1,068.06 $801.05 $534.03 $400.52 $356.02 $254.30 $203.44 $101.72 $50.86 Level Daily Savings 1 $2,000 $19.07 25% N/A $1,830.96 $1,716.53 $1,602.09 $1,201.57 $801.05 $600.78 $400.52 $300.39 $267.02 $190.73 $152.58 $76.29 $38.15 2 $2,500 $18.69 26.5% $2,355.07 $1,794.34 $1,682.19 $1,570.05 $1,177.54 $785.02 $588.77 $392.51 $294.38 $261.67 $186.91 $149.53 $74.76 $37.38 3 $3,000 $18.31 28% $2,307.01 $1,757.72 $1,647.86 $1,538.01 $1,153.50 $769.00 $576.75 $384.50 $288.38 $256.33 $183.10 $146.48 $73.24 $36.62 4 $3,500 $18.06 29% $2,274.97 $1,733.31 $1,624.98 $1,516.65 $1,137.48 $758.32 $568.74 $379.16 $284.37 $252.77 $180.55 $144.44 $72.22 $36.11 5 $4,300 $17.67 30.5% $2,226.91 $1,696.69 $1,590.65 $1,484.60 $1,113.45 $742.30 $556.73 $371.15 $278.36 $247.43 $176.74 $141.39 $70.70 $35.35 6 $5,200 $17.29 32% $2,178.84 $1,660.07 $1,556.32 $1,452.56 $1,089.42 $726.28 $544.71 $363.14 $272.36 $242.09 $172.92 $138.34 $69.17 $34.58 7 $6,300 $17.04 33% $2,146.80 $1,635.66 $1,533.43 $1,431.20 $1,073.40 $715.60 $536.70 $357.80 $268.35 $238.53 $170.38 $136.30 $68.15 $34.08 8 $7,600 $16.78 34% $2,114.76 $1,611.24 $1,510.54 $1,409.84 $1,057.38 $704.92 $528.69 $352.46 $264.34 $234.97 $167.84 $134.27 $67.14 $33.57 9 $9,100 $16.53 35% $2,082.72 $1,586.83 $1,487.66 $1,388.48 $1,041.36 $694.24 $520.68 $347.12 $260.34 $231.41 $165.30 $132.24 $66.12 $33.06 10 $11,000 $16.28 36% $2,050.68 $1,562.42 $1,464.77 $1,367.12 $1,025.34 $683.56 $512.67 $341.78 $256.33 $227.85 $162.75 $130.20 $65.10 $32.55 11 $13,400 $16.02 37% $2,018.63 $1,538.01 $1,441.88 $1,345.76 $1,009.32 $672.88 $504.66 $336.44 $252.33 $224.29 $160.21 $128.17 $64.08 $32.04 12 $16,300 $15.77 38% $1,986.59 $1,513.59 $1,418.99 $1,324.39 $993.30 $662.20 $496.65 $331.10 $248.32 $220.73 $157.67 $126.13 $63.07 $31.53 13 $19,700 $15.51 39% $1,954.55 $1,489.18 $1,396.11 $1,303.03 $977.27 $651.52 $488.64 $325.76 $244.32 $217.17 $155.12 $124.10 $62.05 $31.02 14 $24,800 $15.26 40% $1,922.51 $1,464.77 $1,373.22 $1,281.67 $961.25 $640.84 $480.63 $320.42 $240.31 $213.61 $152.58 $122.06 $61.03 $30.52 15 $28,900 $15.00 41% $1,890.47 $1,440.36 $1,350.33 $1,260.31 $945.23 $630.16 $472.62 $315.08 $236.31 $210.05 $150.04 $120.03 $60.01 $30.01 16 $34,900 $14.75 42% $1,858.42 $1,415.94 $1,327.45 $1,238.95 $929.21 $619.47 $464.61 $309.74 $232.30 $206.49 $147.49 $118.00 $59.00 $29.50 17 $42,200 $14.50 43% $1,826.38 $1,391.53 $1,304.56 $1,217.59 $913.19 $608.79 $456.60 $304.40 $228.30 $202.93 $144.95 $115.96 $57.98 $28.99 18 $51,100 $14.24 44% $1,794.34 $1,367.12 $1,281.67 $1,196.23 $897.17 $598.11 $448.59 $299.06 $224.29 $199.37 $142.41 $113.93 $56.96 $28.48 19 $61,800 $13.99 45% $1,762.30 $1,342.70 $1,258.79 $1,174.87 $881.15 $587.43 $440.57 $293.72 $220.29 $195.81 $139.87 $111.89 $55.95 $27.97 20 $74,900 $13.73 46% $1,730.26 $1,318.29 $1,235.90 $1,153.50 $865.13 $576.75 $432.56 $288.38 $216.28 $192.25 $137.32 $109.86 $54.93 $27.46 21 $90,500 $13.48 47% $1,698.22 $1,293.88 $1,213.01 $1,132.14 $849.11 $566.07 $424.55 $283.04 $212.28 $188.69 $134.78 $107.82 $53.91 $26.96 22 $109,500 $13.22 48% $1,666.17 $1,269.47 $1,190.12 $1,110.78 $833.09 $555.39 $416.54 $277.70 $208.27 $185.13 $132.24 $105.79 $52.89 $26.45 23 $132,500 $12.97 49% $1,634.13 $1,245.05 $1,167.24 $1,089.42 $817.07 $544.71 $408.53 $272.36 $204.27 $181.57 $129.69 $103.75 $51.88 $25.94 24 $160,400 $12.72 50% $1,602.09 $1,220.64 $1,144.35 $1,068.06 $801.05 $534.03 $400.52 $267.02 $200.26 $178.01 $127.15 $101.72 $50.86 $25.43 25 $194,000 $12.46 51% $1,570.05 $1,196.23 $1,121.46 $1,046.70 $785.02 $523.35 $392.51 $261.67 $196.26 $174.45 $124.61 $99.69 $49.84 $24.92

National Rates for Classified and Retail will always equal open rates. equal open and Retail will always Classified for Rates National 26 $230,000 $12.21 52% $1,538.01 $1,171.81 $1,098.58 $1,025.34 $769.00 $512.67 $384.50 $256.33 $192.25 $170.89 $122.06 $97.65 $48.83 $24.41

Page Full Pg. 3/4 Pg. 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. Killer New Business Rate 10% $2,883.76 $2,197.15 $2,059.83 $1,922.51 $1,441.88 $961.25 $720.94 $480.63 $360.47 $320.42 $228.87 $183.10 $91.55 $45.77 Non-profit Rate 15% $2,723.55 $2,075.09 $1,945.40 $1,815.70 $1,361.78 $907.85 $680.89 $453.93 $340.44 $302.62 $216.16 $172.92 $86.46 $43.23 Color by the inch Black Plus One Flat Rate $189.00 $144.00 $135.00 $126.00 $94.50 $63.00 $55.13 $36.75 $27.56 $24.50 $20.00 $16.00 $10.00 $5.00 Black Plus Three Flat Rate $378.00 $288.00 $270.00 $252.00 $189.00 $126.00 $110.25 $73.50 $55.13 $49.00 $40.00 $32.00 $20.00 $10.00

Page 5 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Retail Display Advertising • Dollar Volume • Sunday ROP Rates

Page Full Pg. 3/4 Pg. 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. Killer OPEN $3,971.52 $3,025.92 $$2,836.80 $2,647.68 $1,985.76 $1,323.84 $992.88 $661.92 $496.44 $441.28 $315.20 $252.16 $126.08 $63.04 Level Sunday Savings 1 $2,000 $23.64 25% N/A N/A N/A $1,985.76 $1,489.32 $992.88 $744.66 $496.44 $372.33 $330.96 $236.40 $189.12 $94.56 $47.28 2 $2,500 $23.17 26.5% N/A $2,224.05 $2,085.05 $1,946.04 $1,459.53 $973.02 $729.77 $486.51 $364.88 $324.34 $231.67 $185.34 $92.67 $46.33 3 $3,000 $22.69 28% $2,859.49 $2,178.66 $2,042.50 $1,906.33 $1,429.75 $953.16 $714.87 $476.58 $357.44 $317.72 $226.94 $181.56 $90.78 $45.39 4 $3,500 $22.38 29% $2,819.78 $2,148.40 $2,014.13 $1,879.85 $1,409.89 $939.93 $704.94 $469.96 $352.47 $313.31 $223.79 $179.03 $89.52 $44.76 5 $4,300 $21.91 30.5% $2,760.21 $2,103.01 $1,971.58 $1,840.14 $1,380.10 $920.07 $690.05 $460.03 $345.03 $306.69 $219.06 $175.25 $87.63 $43.81 6 $5,200 $21.43 32% $2,700.63 $2,057.63 $1,929.02 $1,800.42 $1,350.32 $900.21 $675.16 $450.11 $337.58 $300.07 $214.34 $171.47 $85.73 $42.87 7 $6,300 $21.12 33% $2,660.92 $2,027.37 $1,900.66 $1,773.95 $1,330.46 $886.97 $665.23 $443.49 $332.61 $295.66 $211.18 $168.95 $84.47 $42.24 8 $7,600 $20.80 34% $2,621.20 $1,997.11 $1,872.29 $1,747.47 $1,310.60 $873.73 $655.30 $436.87 $327.65 $291.24 $208.03 $166.43 $83.21 $41.61 9 $9,100 $20.49 35% $2,581.49 $1,966.85 $1,843.92 $1,720.99 $1,290.74 $860.50 $645.37 $430.25 $322.69 $286.83 $204.88 $163.90 $81.95 $40.98 10 $11,000 $20.17 36% $2,541.77 $1,936.59 $1,815.55 $1,694.52 $1,270.89 $847.26 $635.44 $423.63 $317.72 $282.42 $201.73 $161.38 $80.69 $40.35 11 $13,400 $19.86 37% $2,502.06 $1,906.33 $1,787.18 $1,668.04 $1,251.03 $834.02 $625.51 $417.01 $312.76 $278.01 $198.58 $158.86 $79.43 $39.72 12 $16,300 $19.54 38% $2,462.34 $1,876.07 $1,758.82 $1,641.56 $1,231.17 $820.78 $615.59 $410.39 $307.79 $273.59 $195.42 $156.34 $78.17 $39.08 13 $19,700 $19.23 39% $2,422.63 $1,845.81 $1,730.45 $1,615.08 $1,211.31 $807.54 $605.66 $403.77 $302.83 $269.18 $192.27 $153.82 $76.91 $38.45 14 $24,800 $18.91 40% $2,382.91 $1,815.55 $1,702.08 $1,588.61 $1,191.46 $794.30 $595.73 $397.15 $297.86 $264.77 $189.12 $151.30 $75.65 $37.82 15 $28,900 $18.60 41% $2,343.20 $1,785.29 $1,673.71 $1,562.13 $1,171.60 $781.07 $585.80 $390.53 $292.90 $260.36 $185.97 $148.77 $74.39 $37.19 16 $34,900 $18.28 42% $2,303.48 $1,755.03 $1,645.34 $1,535.65 $1,151.74 $767.83 $575.87 $383.91 $287.94 $255.94 $182.82 $146.25 $73.13 $36.56 17 $42,200 $17.97 43% $2,263.77 $1,724.77 $1,616.98 $1,509.18 $1,131.88 $754.59 $565.94 $377.29 $282.97 $251.53 $179.66 $143.73 $71.87 $35.93 18 $51,100 $17.65 44% $2,224.05 $1,694.52 $1,588.61 $1,482.70 $1,112.03 $741.35 $556.01 $370.68 $278.01 $247.12 $176.51 $141.21 $70.60 $35.30 19 $61,800 $17.34 45% $2,184.34 $1,664.26 $1,560.24 $1,456.22 $1,092.17 $728.11 $546.08 $364.06 $273.04 $242.70 $173.36 $138.69 $69.34 $34.67 20 $74,900 $17.02 46% $2,144.62 $1,634.00 $1,531.87 $1,429.75 $1,072.31 $714.87 $536.16 $357.44 $268.08 $238.29 $170.21 $136.17 $68.08 $34.04 21 $90,500 $16.71 47% $2,104.91 $1,603.74 $1,503.50 $1,403.27 $1,052.45 $701.64 $526.23 $350.82 $263.11 $233.88 $167.06 $133.64 $66.82 $33.41 22 $109,500 $16.39 48% $2,065.19 $1,573.48 $1,475.14 $1,376.79 $1,032.60 $688.40 $516.30 $344.20 $258.15 $229.47 $163.90 $131.12 $65.56 $32.78 23 $132,500 $16.08 49% $2,025.48 $1,543.22 $1,446.77 $1,350.32 $1,012.74 $675.16 $506.37 $337.58 $253.18 $225.05 $160.75 $128.60 $64.30 $32.15 24 $160,400 $15.76 50% $1,985.76 $1,512.96 $1,418.40 $1,323.84 $992.88 $661.92 $496.44 $330.96 $248.22 $220.64 $157.60 $126.08 $63.04 $31.52 25 $194,000 $15.44 51% $1,946.04 $1,482.70 $1,390.03 $1,297.36 $973.02 $648.68 $486.51 $324.34 $243.26 $216.23 $154.45 $123.56 $61.78 $30.89 26 $230,000 $15.13 52% $1,906.33 $1,452.44 $1,361.66 $1,270.89 $953.16 $635.44 $476.58 $317.72 $238.29 $211.81 $151.30 $121.04 $60.52 $30.26

Page Full Pg. 3/4 Pg. 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. Killer New Business Rate 10% $3,574.37 $2,723.33 $2,553.12 $2,382.91 $1,787.18 $1,191.46 $893.59 $595.73 $446.80 $397.15 $283.68 $226.94 $113.47 $56.74 Non-profit Rate 15% $3,375.79 $2,572.03 $2,411.28 $2,250.53 $1,687.90 $1,125.26 $843.95 $562.63 $421.97 $375.09 $267.92 $214.34 $107.17 $53.58 Color by the inch Black Plus One Flat Rate $189.00 $144.00 $135.00 $126.00 $94.50 $63.00 $55.13 $36.75 $27.56 $24.50 $20.00 $16.00 $10.00 $5.00 Black Plus Three Flat Rate $288.00 $270.00 $252.00 $189.00 $126.00 $110.25 $73.50 $55.13 $49.00 $40.00 $32.00 $20.00 $10.00 $24.41

Page 6 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Classified Display Advertising • Dollar Volume •Daily Classified Rates

Page Full Pg. 3/4 Pg. 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. Killer OPEN $3,606.96 $2,705.22 $2,554.93 $2,404.64 $1,803.48 $1,202.32 $901.74 $601.16 $450.87 $386.46 $322.05 $214.70 $107.35 $64.41 Level Daily Line Savings 1 $2,000 $16.10 $1.34 25% N/A $2,028.92 $1,916.20 $1,803.48 $1,352.61 $901.74 $676.31 $450.87 $338.15 $289.85 $241.54 $161.03 $80.51 $48.31 2 $2,500 $15.78 $1.32 26.5% $2,651.12 $1,988.34 $1,877.87 $1,767.41 $1,325.56 $883.71 $662.78 $441.85 $331.39 $284.05 $236.71 $157.80 $78.90 $47.34 3 $3,000 $15.46 $1.29 28% $2,597.01 $1,947.76 $1,839.55 $1,731.34 $1,298.51 $865.67 $649.25 $432.84 $324.63 $278.25 $231.88 $154.58 $77.29 $46.38 4 $3,500 $15.24 $1.27 29% $2,560.94 $1,920.71 $1,814.00 $1,707.29 $1,280.47 $853.65 $640.24 $426.82 $320.12 $274.39 $228.66 $152.44 $76.22 $45.73 5 $4,300 $14.92 $1.24 30.5% $2,506.84 $1,880.13 $1,775.68 $1,671.22 $1,253.42 $835.61 $626.71 $417.81 $313.35 $268.59 $223.82 $149.22 $74.61 $44.76 6 $5,200 $14.60 $1.22 32% $2,452.73 $1,839.55 $1,737.35 $1,635.16 $1,226.37 $817.58 $613.18 $408.79 $306.59 $262.79 $218.99 $146.00 $73.00 $43.80 7 $6,300 $14.38 $1.20 33% $2,416.66 $1,812.50 $1,711.80 $1,611.11 $1,208.33 $805.55 $604.17 $402.78 $302.08 $258.93 $215.77 $143.85 $71.92 $43.15 8 $7,600 $14.17 $1.18 34% $2,380.59 $1,785.45 $1,686.25 $1,587.06 $1,190.30 $793.53 $595.15 $396.77 $297.57 $255.06 $212.55 $141.70 $70.85 $42.51 9 $9,100 $13.96 $1.16 35% $2,344.52 $1,758.39 $1,660.70 $1,563.02 $1,172.26 $781.51 $586.13 $390.75 $293.07 $251.20 $209.33 $139.56 $69.78 $41.87 10 $11,000 $13.74 $1.15 36% $2,308.45 $1,731.34 $1,635.16 $1,538.97 $1,154.23 $769.48 $577.11 $384.74 $288.56 $247.33 $206.11 $137.41 $68.70 $41.22 11 $13,400 $13.53 $1.13 37% $2,272.38 $1,704.29 $1,609.61 $1,514.92 $1,136.19 $757.46 $568.10 $378.73 $284.05 $243.47 $202.89 $135.26 $67.63 $40.58 12 $16,300 $13.31 $1.11 38% $2,236.32 $1,677.24 $1,584.06 $1,490.88 $1,118.16 $745.44 $559.08 $372.72 $279.54 $239.61 $199.67 $133.11 $66.56 $39.93 13 $19,700 $13.10 $1.09 39% $2,200.25 $1,650.18 $1,558.51 $1,466.83 $1,100.12 $733.42 $550.06 $366.71 $275.03 $235.74 $196.45 $130.97 $65.48 $39.29 14 $24,800 $12.88 $1.07 40% $2,164.18 $1,623.13 $1,532.96 $1,442.78 $1,082.09 $721.39 $541.04 $360.70 $270.52 $231.88 $193.23 $128.82 $64.41 $38.65 15 $28,900 $12.67 $1.06 41% $2,128.11 $1,596.08 $1,507.41 $1,418.74 $1,064.05 $709.37 $532.03 $354.68 $266.01 $228.01 $190.01 $126.67 $63.34 $38.00 16 $34,900 $12.45 $1.04 42% $2,092.04 $1,569.03 $1,481.86 $1,394.69 $1,046.02 $697.35 $523.01 $348.67 $261.50 $224.15 $186.79 $124.53 $62.26 $37.36 17 $42,200 $12.24 $1.02 43% $2,055.97 $1,541.98 $1,456.31 $1,370.64 $1,027.98 $685.32 $513.99 $342.66 $257.00 $220.28 $183.57 $122.38 $61.19 $36.71 18 $51,100 $12.02 $1.00 44% $2,019.90 $1,514.92 $1,430.76 $1,346.60 $1,009.95 $673.30 $504.97 $336.65 $252.49 $216.42 $180.35 $120.23 $60.12 $36.07 19 $61,800 $11.81 $0.98 45% $1,983.83 $1,487.87 $1,405.21 $1,322.55 $991.91 $661.28 $495.96 $330.64 $247.98 $212.55 $177.13 $118.09 $59.04 $35.43 20 $74,900 $11.59 $0.97 46% $1,947.76 $1,460.82 $1,379.66 $1,298.51 $973.88 $649.25 $486.94 $324.63 $243.47 $208.69 $173.91 $115.94 $57.97 $34.78 21 $90,500 $11.38 $0.95 47% $1,911.69 $1,433.77 $1,354.11 $1,274.46 $955.84 $637.23 $477.92 $318.61 $238.96 $204.82 $170.69 $113.79 $56.90 $34.14 22 $109,500 $11.16 $0.93 48% $1,875.62 $1,406.71 $1,328.56 $1,250.41 $937.81 $625.21 $468.90 $312.60 $234.45 $200.96 $167.47 $111.64 $55.82 $33.49 23 $132,500 $10.95 $0.91 49% $1,839.55 $1,379.66 $1,303.01 $1,226.37 $919.77 $613.18 $459.89 $306.59 $229.94 $197.09 $164.25 $109.50 $54.75 $32.85 24 $160,400 $10.74 $0.89 50% $1,803.48 $1,352.61 $1,277.47 $1,202.32 $901.74 $601.16 $450.87 $300.58 $225.44 $193.23 $161.03 $107.35 $53.68 $32.21 25 $194,000 $10.52 $0.88 51% $1,767.41 $1,325.56 $1,251.92 $1,178.27 $883.71 $589.14 $441.85 $294.57 $220.93 $189.37 $157.80 $105.20 $52.60 $31.56 26 $230,000 $10.31 $0.86 52% $1,731.34 $1,298.51 $1,226.37 $1,154.23 $865.67 $577.11 $432.84 $288.56 $216.42 $185.50 $154.58 $103.06 $51.53 $30.92

Page Full Pg. 3/4 Pg. 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. Killer New Business Rate 10% $3,246.26 $2,434.70 $2,299.44 $2,164.18 $1,623.13 $1,082.09 $811.57 $541.04 $405.78 $347.81 $289.85 $193.23 $96.62 $57.97 Non-profit Rate 15% $3,065.92 $2,299.44 $2,171.69 $2,043.94 $1,532.96 $1,021.97 $766.48 $510.99 $383.24 $328.49 $273.74 $182.50 $91.25 $54.75 Auction Rates Daily $2,506.84 $1,880.13 $1,775.68 $1,671.22 $1,253.42 $835.61 $626.71 $417.81 $313.35 $268.59 $223.82 $149.22 $74.61 $44.76 Legal Rates Daily $2,817.36 $2,113.02 $1,995.63 $1,878.24 $1,408.68 $939.12 $704.34 $469.56 $352.17 $301.86 $251.55 $167.70 $83.85 $50.31 Color by the inch Black Plus One Flat Rate $252.00 $189.00 $178.50 $168.00 $126.00 $84.00 $73.50 $49.00 $36.75 $31.50 $30.00 $20.00 $12.50 $7.50 Black Plus Three Flat Rate $504.00 $378.00 $357.00 $336.00 $252.00 $168.00 $147.00 $98.00 $73.50 $63.00 $60.00 $40.00 $25.00 $15.00

Page 7 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Classified Display Advertising • Dollar Volume •Sunday Classified Rates

Page Full Pg. 3/4 Pg. 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. Killer OPEN $4,509.12 $3,381.84 $3,193.96 $3,006.08 $2,254.56 $1,503.04 $1,127.28 $751.52 $563.64 $483.12 $402.60 $268.40 $134.20 $80.52 Level Sunday Line Savings 1 $2,000 $20.13 $1.68 25% N/A $2,536.38 $2,395.47 $2,254.56 $1,690.92 $1,127.28 $845.46 $563.64 $422.73 $362.34 $301.95 $201.30 $100.65 $60.39 2 $2,500 $19.73 $1.64 26.5% $3,314.20 $2,485.65 $2,347.56 $2,209.47 $1,657.10 $1,104.73 $828.55 $552.37 $414.28 $355.09 $295.91 $197.27 $98.64 $59.18 3 $3,000 $19.32 $1.61 28% $3,246.57 $2,434.92 $2,299.65 $2,164.38 $1,623.28 $1,082.19 $811.64 $541.09 $405.82 $347.85 $289.87 $193.25 $96.62 $57.97 4 $3,500 $19.06 $1.59 29% $3,201.48 $2,401.11 $2,267.71 $2,134.32 $1,600.74 $1,067.16 $800.37 $533.58 $400.18 $343.02 $285.85 $190.56 $95.28 $57.17 5 $4,300 $18.65 $1.55 30.5% $3,133.84 $2,350.38 $2,219.80 $2,089.23 $1,566.92 $1,044.61 $783.46 $522.31 $391.73 $335.77 $279.81 $186.54 $93.27 $55.96 6 $5,200 $18.25 $1.52 32% $3,066.20 $2,299.65 $2,171.89 $2,044.13 $1,533.10 $1,022.07 $766.55 $511.03 $383.28 $328.52 $273.77 $182.51 $91.26 $54.75 7 $6,300 $17.98 $1.50 33% $3,021.11 $2,265.83 $2,139.95 $2,014.07 $1,510.56 $1,007.04 $755.28 $503.52 $377.64 $323.69 $269.74 $179.83 $89.91 $53.95 8 $7,600 $17.71 $1.48 34% $2,976.02 $2,232.01 $2,108.01 $1,984.01 $1,488.01 $992.01 $744.00 $496.00 $372.00 $318.86 $265.72 $177.14 $88.57 $53.14 9 $9,100 $17.45 $1.45 35% $2,930.93 $2,198.20 $2,076.07 $1,953.95 $1,465.46 $976.98 $732.73 $488.49 $366.37 $314.03 $261.69 $174.46 $87.23 $52.34 10 $11,000 $17.18 $1.43 36% $2,885.84 $2,164.38 $2,044.13 $1,923.89 $1,442.92 $961.95 $721.46 $480.97 $360.73 $309.20 $257.66 $171.78 $85.89 $51.53 11 $13,400 $16.91 $1.41 37% $2,840.75 $2,130.56 $2,012.19 $1,893.83 $1,420.37 $946.92 $710.19 $473.46 $355.09 $304.37 $253.64 $169.09 $84.55 $50.73 12 $16,300 $16.64 $1.39 38% $2,795.65 $2,096.74 $1,980.26 $1,863.77 $1,397.83 $931.88 $698.91 $465.94 $349.46 $299.53 $249.61 $166.41 $83.20 $49.92 13 $19,700 $16.37 $1.36 39% $2,750.56 $2,062.92 $1,948.32 $1,833.71 $1,375.28 $916.85 $687.64 $458.43 $343.82 $294.70 $245.59 $163.72 $81.86 $49.12 14 $24,800 $16.10 $1.34 40% $2,705.47 $2,029.10 $1,916.38 $1,803.65 $1,352.74 $901.82 $676.37 $450.91 $338.18 $289.87 $241.56 $161.04 $80.52 $48.31 15 $28,900 $15.84 $1.32 41% $2,660.38 $1,995.29 $1,884.44 $1,773.59 $1,330.19 $886.79 $665.10 $443.40 $332.55 $285.04 $237.53 $158.36 $79.18 $47.51 16 $34,900 $15.57 $1.30 42% $2,615.29 $1,961.47 $1,852.50 $1,743.53 $1,307.64 $871.76 $653.82 $435.88 $326.91 $280.21 $233.51 $155.67 $77.84 $46.70 17 $42,200 $15.30 $1.27 43% $2,570.20 $1,927.65 $1,820.56 $1,713.47 $1,285.10 $856.73 $642.55 $428.37 $321.27 $275.38 $229.48 $152.99 $76.49 $45.90 18 $51,100 $15.03 $1.25 44% $2,525.11 $1,893.83 $1,788.62 $1,683.40 $1,262.55 $841.70 $631.28 $420.85 $315.64 $270.55 $225.46 $150.30 $75.15 $45.09 19 $61,800 $14.76 $1.23 45% $2,480.02 $1,860.01 $1,756.68 $1,653.34 $1,240.01 $826.67 $620.00 $413.34 $310.00 $265.72 $221.43 $147.62 $73.81 $44.29 20 $74,900 $14.49 $1.21 46% $2,434.92 $1,826.19 $1,724.74 $1,623.28 $1,217.46 $811.64 $608.73 $405.82 $304.37 $260.88 $217.40 $144.94 $72.47 $43.48 21 $90,500 $14.23 $1.19 47% $2,389.83 $1,792.38 $1,692.80 $1,593.22 $1,194.92 $796.61 $597.46 $398.31 $298.73 $256.05 $213.38 $142.25 $71.13 $42.68 22 $109,500 $13.96 $1.16 48% $2,344.74 $1,758.56 $1,660.86 $1,563.16 $1,172.37 $781.58 $586.19 $390.79 $293.09 $251.22 $209.35 $139.57 $69.78 $41.87 23 $132,500 $13.69 $1.14 49% $2,299.65 $1,724.74 $1,628.92 $1,533.10 $1,149.83 $766.55 $574.91 $383.28 $287.46 $246.39 $205.33 $136.88 $68.44 $41.07 24 $160,400 $13.42 $1.12 50% $2,254.56 $1,690.92 $1,596.98 $1,503.04 $1,127.28 $751.52 $563.64 $375.76 $281.82 $241.56 $201.30 $134.20 $67.10 $40.26 25 $194,000 $13.15 $1.10 51% $2,209.47 $1,657.10 $1,565.04 $1,472.98 $1,104.73 $736.49 $552.37 $368.24 $276.18 $236.73 $197.27 $131.52 $65.76 $39.45 26 $230,000 $12.88 52% $2,164.38 $1,623.28 $1,533.10 $1,442.92 $1,082.19 $721.46 $541.09 $360.73 $270.55 $231.90 $193.25 $128.83 $64.42 $38.65

National Rates for Classified and Retail will always equal open rates. equal open and Retail will always Classified for Rates National $1.07

Page Full Pg. 3/4 Pg. 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. Killer New Business Rate 10% $4,058.21 $3,043.66 $2,874.56 $2,705.47 $2,029.10 $1,352.74 $1,014.55 $676.37 $507.28 $434.81 $362.34 $241.56 $120.78 $72.47 Non-profit Rate 15% $3,832.75 $2,874.56 $2,714.87 $2,555.17 $1,916.38 $1,277.58 $958.19 $638.79 $479.09 $410.65 $342.21 $228.14 $114.07 $68.44 Auction Rates Sunday $3,133.84 $2,350.38 $2,219.80 $2,089.23 $1,566.92 $1,044.61 $783.46 $522.31 $391.73 $335.77 $279.81 $186.54 $93.27 $55.96 Legal Rates Sunday $2,817.36 $2,113.02 $1,995.63 $1,878.24 $1,408.68 $939.12 $704.34 $469.56 $352.17 $301.86 $251.55 $167.70 $83.85 $50.31 Color by the inch Black Plus One Flat Rate $252.00 $189.00 $178.50 $168.00 $126.00 $84.00 $73.50 $49.00 $36.75 $31.50 $30.00 $20.00 $12.50 $7.50 Black Plus Three Flat Rate $504.00 $378.00 $357.00 $336.00 $252.00 $168.00 $147.00 $98.00 $73.50 $63.00 $60.00 $40.00 $25.00 $15.00

Page 8 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Weekly Publication • Pike & Monroe Life Pike & Monroe Life Published every Friday, Pike & Monroe Life is distributed for free at key locations throughout Smithfi eld, Middle Smithfi eld, Price, Lehman Townships and Delaware Water Gap Borough. Classifi ed Advertising Information Refer to Pocono Record Classifi ed Advertising rates for pricing. All in-column ads placed by 4:00 PM Wednesday for Friday’s Pocono Record will also run in EPCN. Pre-Printed Inserts Refer to the Dollar Volume Inserts page of the Pocono Mountains Media Group Rate kit for more information on pre-print advertising in our various products.

Annual No. of Insertions 4-12 13-24 25-52 Annual Dollar Investment 0 - $6,299 $6,300 - $16,299 $16,300-$74,899 ADD Spot Color Add $130 Full Process Color (CMYK) Add $275 Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate) COLOR No. of Pages OPEN 4 - 12 13 - 24 25 - 52 Single Single $58.00 $54.00 $52.00 $47.00 Deadline: Tuesdays at 4:00 PM 2-8 B 4-16 T $64.00 $62.00 $60.00 $52.00 10-14 B 18-28 T $69.00 $67.00 $65.00 $56.00 16-24 B 30-48 T $78.00 $74.00 $72.00 $63.00 28+ 50+ $84.00 $80.00 $77.50 $68.00 Mechanical Measurements

ROP Advertising Information 6 Column Format Rates 1 col 1.583” Open $9.46 PCI 2 col 3.333” 13 week contract $8.94 PCI 26 week contract $8.06 PCI 3 col 5.083” 52 week contract $7.23 PCI 4 col 6.833” Pocono Record Pickup Rate $6.125 PCI 5 col 8.583” Introductory Rate $8.06 PCI New advertisers get introductory rate for fi rst 4 weeks. 6 col 10.333”

Page 9 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Monthly Publication • Sage Rates Sage: The power of the mature market Rates are net, commissionable rates available on request. The infl uence of mature adults on society is not a passing fancy. This Duration Rate (PCI) population group (50+) will continue to grow untill 2024, the year the Any Main $14.09 youngest baby boomers celebrate their 60th birthdays. Any main with Required Other Product- Pocono Record $7.95 Then 34% of the U.S. population will be over the age of 50. Non Profi t Discount: 15% (off net). Reach Sage reaches 63% of people over the age of 55 in the pocono area. Your ad campaign in Sage, the Pocono Record and PoconoRecord.com can reach 83% of the same age group Target... • People who buy 48% of all luxury cars, and 43% of all new cars made in America. • People who buy 801% of all luxury travel. • People who spend 69% of all moneyspent on home remodeling • People who eat out an average of 3 times a week. Readers • 80% are homeowners. • 27% have annual income over $51,000 • 43% have annual income over $30,000 • 63% have grandchildren ADD Full Process Color (CMYK) $3.00 per inch • 76% ate in a sit-down restaurant last week COLOR • 27% shopped of other than food last week Distribution Advertising Information 25,000 total distribution. Distributed in the Pocono Record with balance Sage publishes the fi rst Wednesday of the month. distributed to key locations Size: tabloid, 5 column X 11” Contact: 570-420-4378, (press 6 for monthly deadline)

Page 10 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Pocono Mountains Media Group • Digital Portfolio

Digital Marketing Services LEADERBOARD AD 728 x 90 Pixels PMMG Websites Digital Display (Banner) Advertising • Monthly advertisement delivery report PoconoRecord.com • Monthly ad changes ThePoconos.com Propel Marketing.com Pocono Mountains Media Group and our digital agency – Propel Marketing ThePoconos.com/cars – deliver results with no headache and no hassle. ThePoconos.com/homes • Mobile Website Design, Responsive Website Design, Logo Creation • Search Engine Optimization, List Optimization ThePoconos.com/jobs • Search Engine Marketing (Pay Per Click Advertising), Behavioral Targeted Display Advertising, Retargeting, Direct E-mail • Social Media Optimization, Reputation Monitoring, Call Tracking, Interactive Video, Live Chat Leads Limelight Deals • Promote Your Business—Risk Free: No up-front fees. We make money if you make money. • Unbeatable Reach: Your off er will be promoted to a majority of the local market through Pocono Mountains Media Group’s audience. Customers pre-pay for their deals, so when the deal is over you get a big check. • Be the Featured Business of the Day: Your business is featured on our Daily Deal E-mail to an engaged audience that is actively seeking your deal. • Others Promote Your Business: Social networking will get your off er passed around to other potential customers. Now that’s “word of mouth!” Limelight e-Coupon Store Your coupon reaches our Pocono Record audience in multiple ways: • Coupon Widget on Pocono Record • Coupon Tab on Classifi ed Marketplace Page

Page 11 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Propel Marketing As digital solution specialists, we provide you with access to technology and resources that may be impractical for a smaller company to tackle on their own. We provide better data and results, delivered with WHAT WE DO continued support for your company’s success in the ever-changing digital landscape. Responsive Website Design Retargeting Create the best user experience on all devices. Regain lost customers. Say goodbye to spending money on multiple website updates. This cutting-edge technology provides one Don’t miss out on lost business. Today’s customers take time to research and refl ect before mak- website that adjusts to the size and resolution for every device - automatically! Get all the features you ing a purchase. Now you can keep in touch and stay relevant to your customers throughout their need on one platform. buying cycle. Mobile Website Design Direct E-mail Customers should be able to nd you from anywhere. Today, more local customers are searching for your business with their smartphones. Are you losing Reach the right people at the right time. customers searching for your business on the go? Give customer anywhere access to your website while Build your e-mail marketing campaigns and expand your customer base! Using your most current data generating business for you. ensures your campaigns reach active and high-quality leads. Direct E-mail will help to micro-target your audience and provide you with real-time e-mail metrics. Logo Creation Make a strong impression. Social Media Optimization Help your business become more credible and visible to potential customers with professional Logo How many places do you shine? Creation. Create consistent branding Social media is the new word-of-mouth. It’s no coincidence that businesses who engage their customers via social media grow faster than those who don’t. Now it’s easy to keep your loyal customers updated Search Engine Optimization and gain new ones. Shine brighter than your competitors. Reputation Monitoring When customers search online, are they fi nding you or your competitors? If search engines don’t know you exist, you are invisible. Ranking higher in search results helps customers Know what your customers are saying about you. fi nd you, driving more customers to your web site. Don’t let bad reviews shut you down. Everyone has an opinion and the Internet provides the megaphone. With 70% of consumers trusting online reviews, you can’t aff ord to ignore what’s being said online List Optimization Call Tracking Get listed. Get found. Get customers. Bring your business out of the shadows. Are you losing customers due to incorrect contact info? Get more customers by increasing your online credibility by maintaining up-to-date, consistent and visible How do you know your marketing strategy is working? Today, more than ever, phone calls are still one of business information across top search engines and directories. the best sources of quality leads for your business. Now you can shed light on what leads you gain on and off line. Search Engine Marketing Shine in the right places. Interactive Video Go from outdated to updated - search engines are the new yellow pages. Search engine marketing drives Make the most out of a minute. the right customers to your business and turns searches into revenue. Interactive Videos are the easiest way to make an impression in a short amount of time, eff ectively marketing your services. Engage your customers with customized, interactive content for maximum OnTarget - Display Advertising optimization and conversions. Shine a spotlight on your business. Spend your advertising dollars where they count the most. Display advertising helps place your business in front of consumers where they spend most of their time: the web. Live Chat Leads Make web site visits matter more. Now your business never has to close its doors! Let us deliver 24/7 instant gratifi cation to web visitors by connecting them to a live person with no wait times. Engage more visitors online, off the phone, and easily convert them into leads. Live Chat off ers immediate ROI! Page 12 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 PoconoRecord.com • Digital Display Advertising

LEADERBOARD (728x90)

MEDUIM RECTANGLE (300x250) CAROUSEL AD STATIC (396x474)

HALF PAGE (300x600) BELOW THE SCROLL LEADERBOARD (728x90)

MEDUIM RECTANGLE (300x250) PoconoRecord.com Display Rates Carousel ad As The Pocono’s main source of online information, PoconoRecord.com is a key part of the daily lives This ad unit appears in our rotating home page carousel and will be the only ad in the carousel with our top of the people who live and visit here. news stories. “Advertisment” must appear at top or bottom of ads. No Political ads. #3 position in news carosel. Ad Type Size Home Page ROS ATF ROS BTF 15,000 Medium Rectangle 300x250px $10 CPM $8 CPM $5 CPM Duration Size Rate Average daily unique visitors Leaderboard 728x90px $10 CPM $8 CPM $5 CPM 15 Days 396x474px & 127x102px $1,350 Half Page 300x600px $12.50 CPM N/A N/A 7 Days 396x474px & 127x102px $750 1,700,000 Average monthly page views Sliding Billboard (w/ Leave-behind) 1024x300px , 1024x30px $500/Day N/A N/A Your representative can help you choose or build a campaign for PoconoRecord.com that fits your business needs. Minimum ad buy is 20,000 impressions.

Sliding Billboard • Your ad will be the first thing users see on the home Mobile Advertising page of PoconoRecord.com. ONLY • Limited to one advertiser per day. SLIDING BILLBOARD 25,000 (Pencil Ad shown in RED) $12.50/CPM Average Daily unique visitors • Large billboard ad 1024x300px reduces to 1024 x 30 px • Leave-Behind Pencil ad that stays at the top of the page Ad Size: 320 x 50 px 2,200,000 all day. Average monthly page views

Page 13 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 PoconoRecord.com • Sponsorship Opportunities

Homepage Takeover Video Gallery Sponsorship Take over PoconoRecord.com for a day with your message! Gallery advertising appeals to our visitors. It’s captivating to audiences of all kinds, Great for special events and sales. entertaining and it engages locals. • Exclusive: Only one advertiser can take over. HOME PAGE TAKE OVER • Ad size: 600 x 356 px with Companion Medium Rectangle Ad. Includes: • 15 or 30 seconds video or 10secnd animation. • Header leaderboard HOMEPAGE • Seen once per user per day. TAKEOVER • Sliding billboard ONLY $1,500 • Top rectangle Animated Pre-roll Video Pre-roll Video Pre-roll PER DAY! Max length 10 Sec. Max length 15 Sec. Max length 30 Sec. • Half page $600/month $750/month $900/month

Email Newsletter Sponsorship Promote your business to our loyal followers who have signed up to receive our e-mail newsletters and alerts. E-MAIL MULTIMEDIA AD • 25,000 monthly e-mail blasts to over 19,000 subscribers. (160x60px) PRE-ROLL AD • $250 per week. • Ad Size: 160 x 600 px.

Text Alert Sponsorship 458,000 ONLY Average monthly text messages $800/Month 16,000+ Ad Size: 25 characters + spaces. Unique subscribers.

Page 14 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Insert/Pre-Print Advertising • Dollar Volume Insert Rates

Target a specifi c audience or the entire Pocono Mountains region! Insert your ad materials right into the Pocono Record and add Pocono Record Plus for maximum market coverage. Pre-Printed Inserts Annual No. of Insertions 4-12 13-24 25-51 52-72 72 & Up Annual Dollar Investment 0 - $6,299 $6,300 - $16,299 $16,300-$74,899 $74,900-$132,499 $133,500 - up

Pocono Record Preprints

Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate) No. of Pages OPEN 4 - 12 13 - 24 25 - 51 52-72 72 & Up Single Single $56.00 $52.00 $50.00 $49.00 $47.00 $41.00 2-8 B 4-16 T $61.00 $59.00 $56.00 $53.00 $48.00 $42.00 10-14 B 18-28 T $66.00 $64.00 $61.00 $57.00 $51.00 $43.00 16-24 B 30-48 T $74.00 $70.00 $66.00 $63.00 $56.00 $44.00 28+ 50+ $80.00 $75.00 $71.00 $68.00 $60.00 $45.00 The Pocono Record’s Total Market Coverage (TMC) publication, Pocono Record

Plus, is delivered to non-subscribers every Saturday. Our Database is continually Pocono Record PLUS (TMC) updated using changes which are supplied directly to us by local postmasters, and is cross-referenced with our Pocono Record circulation database. Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate) No. of Pages OPEN 4 - 12 13 - 24 25 - 52 Reach your best prospects for just pennies per household with our Right on Target Single Single $58.00 $54.00 $52.00 $47.00 zoned insert program. Flexible options to fi t your needs and budget. Our turnkey $64.00 $62.00 $60.00 $52.00 2-8 B 4-16 T PID (Print, Insert, Deliver) program includes artwork, printing and distribution. 10-14 B 18-28 T $69.00 $67.00 $65.00 $56.00 16-24 B 30-48 T $78.00 $74.00 $72.00 $63.00 Contact your Pocono Mountains Media Group ad representative today for more 28+ 50+ $84.00 $80.00 $77.50 $68.00 details or a custom quote.

Eastern Pocono Community News Preferred Method of Receiving Ad Inserts Among the 84% of the adult population who are online, a plurality (39%) stated a Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate) DID YOU preference for receiving ad inserts or fl iers in the printed newspaper. Mail was the second preferred method (27%), followed by the Internet (21%), No. of Pages OPEN 4 - 12 13 - 24 25 - 52 and 13% had no preference. Single Single $58.00 $54.00 $52.00 $47.00 KNOW? 2014_NAA_HowAmericaShops&Spends 2-8 B 4-16 T $64.00 $62.00 $60.00 $52.00 10-14 B 18-28 T $69.00 $67.00 $65.00 $56.00 16-24 B 30-48 T $78.00 $74.00 $72.00 $63.00 28+ 50+ $84.00 $80.00 $77.50 $68.00

Page 15 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Insert/Pre-Print Advertising • Zoned Insert Rates/Quantities

Pocono Record Zones Zone 1 M-Th FRI SAT SUN 18321, 18327, 18360, HD 2,944 3,160 3,136 3,136 18332, 18372 SC 1,167 1,482 1,082 2,470 Total 4,111 4,642 4,218 5,606

Zone 2 M-Th FRI SAT SUN 18301, 18302, 18320 18335, HD 1,951 2,225 2,216 2,244 18341, 18356 SC 796 1,113 824 1,998 Total 2,747 3,338 3,040 4,242

Zone 3 M-Th FRI SAT SUN 18058, 18210, 18322, 18330, HD 1,458 1,674 1,667 1,702 18331, 18333, 18352, 18353, 18354, 18013, 18072, 18091, SC 1,036 1,327 1,059 3,220 18343, 18351 Total 2,494 3,001 2,726 4,922 Pocono PLUS Zones

Stroudsburg Zone 4 M-Th FRI SAT SUN Stroudsburg: 18360, Delaware Water Gap: 18327, 6,015 18334, 18346, 18347, 18349, Bartonsville: 18321 HD 603 726 721 718 18350, 18610 East Stroudsburg 3,016 SC 180 330 271 603 18301, 18302 Total 783 1,056 992 1,321 West End Sciota: 18354, Saylorsburg: 18353 3,242 Brodheadsville: 18322, Eff ort: 18330 Gilbert: 18331 Kresgeville: 18333, Kunkletown: 18058 Zone 5 M-Th FRI SAT SUN Blakeslee Area 18325, 18326, 18342, 18344, HD 1,060 1,215 1,210 1,195 Long Pond: 18344, Pocono Summit: 18346, 3,944 18355, 18357, 18424, 18444, Pocono Lake: 18347, Pocono Pines: 18350 Blakeslee: 18610 18466 SC 638 930 668 2,081 Upper Mountain Total 1,698 2,145 1,878 3,726 Cresco: 18326, Canadensis: 18325, Scotrun: 18355 Swiftwater: 2,146 18370, Mt. Pocono: 18344 Tobyhanna: 18466 M-Th FRI SAT SUN Mountain Zone 7 824 18324, 18328, 18337, 18428 Tannersville: 18372, Henryville: 18332 HD 309 377 378 379 All TMC 19,187 SC 266 386 272 727 EPCN Eastern Pocono 7,000 Total 575 763 650 1,106 Pre-Print Delivery Zones Community News 18,000+ pieces No Add’l Cost HD Total 8,325 9,377 9,328 9,374 10,000-17,999 pieces Add $3 per thousand SC Total 4,083 5,568 4,176 11,099 Please see Preprint Policies and Instructions page for information Less than 9,999 pieces Add $5 per thousand on deadlines and deliveries. Total 12,408 14,945 13,504 20,473

Page 16 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Insert/Pre-Print Advertising • Pre-Print Policies and Instructions

The following policies are in place to enhance our ability to Label Each Pallet With: Delivery Address deliver superior service. We expect and greatly appreciate your • Name of newspaper. Pocono Record compliance. • Name of insert/advertiser. c/o Times Herald-Record Production Facility • Date of insert. 20 Smith Road, Transportation: Please read carefully • Skid number and total skids. Middletown, NY 10941 It is of utmost importance that our advertisers stress to their • Quantity of inserts on the skid. transportation companies that all products are delivered to When sending inserts for multiple run dates, each date must be Pre-Prints must be prepaid. us in good condition. It is also important that our advertisers packaged separately. Preparation: Inserts should be well jogged No C.O.D accepted review pallet specifications with their printer and transportation and neatly stacked on skids. Each stack should be layered in company. We cannot accept damaged inserts, boxes or skids. A hand-held size turns. Preprints should be securely wrapped Contact Information majority of problems are directly related to mishaps that arise in cardboard or shrink-wrap. Skids should be banded with a Main Number: (800) 295-2181 during transportation to our facility. protective top of cardboard or wood. Wrap each skid with a Directions: (800) 295-2121 ext. 2297 minimum of four (4) steel or plastic straps. Pre-Print Coodinator: (845) 346-3028 Our Receiving Manager must sign for all inserts. We will not Bill of Lading must include: Production Facility: (845) 346-3051 be responsible for inserts left on the loading dock or in the • Name of Customer. Receiving Manager: (845) 346-3053 lot. Preprints requiring special handling may incur additional • Number of pallets or cartons. charges, with prior approval of advertiser. We do not recommend • Total number of preprints. using UPS/UPS Freight, Fed Ex/Fed Ex Freight for shipping inserts Inserts should be delivered no earlier than 14 days prior to Print-Insert-Deliver to us. This is due to their labeling and delivery methods. We will publication date. We cannot store inserts for more than 30 days. not be responsible for shipments coming in broken up over All inserts left over after publication will be destroyed after 24 We can print your glossy marketing separate deliveries, with insufficient information on paperwork hours unless otherwise instructed. Late delivery may result in message! Ask your Advertising or packages, unsigned for deliveries or deliveries left on our rescheduling the preprint. We cannot guarantee preprints will Representaive for more details. docks. run if they are received outside our delivery deadlines. Insertion Order Holiday Delivery Hours Order must be received & confirmed by your account If your insert is due to be delivered on one of the holidays listed representative according to the established insertion order below, it is imperative that you contact our Preprint Coordinator deadlines, prior to delivery of inserts. in advance for receiving instructions. The Receiving Department Pre-Print Specifications is closed on the following holidays: Maximum Size: 10” x 11” with the fold on the 11” side. Minimum When a holiday falls on Monday, inserts must be delivered the Size: 5½” x 8” Other formats may be accepted upon submission of prior Friday. a sample. *We do not accept quarter folded inserts. Paper stock: Inserts less than 4 pages must be printed on minimum of 60 lb. stock. Publication Day Delivery Deadline Monday-Friday 2 business days prior to publication Pallet Specifications Maximum Stack Height: 5’6” high, maximum weight of 2,500 lbs. Saturday 3 business days prior to publication per skid. Standard Pallet Size: 40” x 48” with 3 stable runners and Sunday & TMC 6 business days prior to publication 4” pallet truck clearance.

Page 17 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Information for Advertisers • Deadlines and Ad Specifi cations

Retail Ad Specifi cations Ad Copy Deadlines Camera Ready Art Specifi cations 6-Column Display Broadsheet Measurements Display Advertising Deadlines – Retail and Classifi ed When submitting camera ready advertisements via email, Publication Day Deadline disc or other electronic method; please use these guidelines Column Width to ensure proper reproduction and quality. Monday Thursday, 5:00 PM 1 Col. 1.819 Inches 1. Please build your documents the correct Tuesday Friday, 12:00 PM 2 Col. 3.764 Inches size for printing in our publication. Wednesday Friday, 5:00 PM 3 Col. 5.708 Inches Thursday Monday, 5:00 PM 2. Submit your ad to us on a CD disc, DVD disc 4 Col. 7.653 Inches Friday Tuesday, 5:00 PM or e-mail to [email protected] 5 Col. 9.597 Inches Saturday Wednesday, 5:00 PM 6 Col. 11.542 Inches 3. No Mac fi les accepted Sunday *Thursday, 4:00 PM 5-Column Display Broadsheet Measurements: 4. Changes on electronic ads must be made by the sender, Widths are the same as 6-Column Broadsheet. 1. If you need to see a proof of your ad, please allow us at least one additional day. then submitted according to our deadline for Page Depth is 11 Inches. 2. Except for extreme emergency, cancellations may not be accepted after deadline. the publication in which it is to run. 3. When a holiday intervenes, deadlines are advanced one additional day. E ective 12/1/2012 modular ad sizes will be required. Ask your NOTE: Camera ready art provided as hard copy will be Sales Representative for a Modular Ad-Size Grid. scanned and may compromise reproduction. Legal Advertising Deadline Classifi ed Ad Specifi cations Legal deadline is 2 business days prior to publication. How to Supply Materials Completed ad ...... PDF File 8-Column Display Classifi ed Measurements Classifi ed In-Column Ad Deadline Photographs...... JPG File Column Width Deadline is 3pm the day before publication. Sunday and Monday deadline is Friday Line Screen ...... 85-90 1 Col. 1.36 Inches 3pm. Auction in column advertising deadline is two days before day of publication. Any photo/artwork ...... 200+ DPI 2 Col. 2.80 Inches Line Art ...... 600 DPI Full Color ...... CMYK 3 Col. 4.25 Inches Deadlines and Closing Times We have a strong commitment to producing your advertisements accurately and 4 Col. 5.70 Inches promptly. For us to meet that commitment, we need to receive your advertising 5 Col. 7.15 Inches copy early enough to give it the care it deserves. Therefore, it is important that the 6 Col. 8.58 Inches documented deadlines be observed. 7 Col. 10.04 Inches

8 Col. 11.5 Inches

DID YOU 7 in 10 adults take action after KNOW? seeing a newspaper ad.

Source: NAA, How America Shops and Spends; 2011

Page 18 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Information for Advertisers • Policies and Terms (1/2)

Rates, Credit and Payment Policies set forth in the most current rate schedule, due and 17. Prepayment of advertising does not guarantee payable immediately upon receipt of the invoice. publication. 1. Advertising is accepted with the understanding that Failure to pay any amount when due may, at the all terms, conditions and changes specified herein 18. All “going-out-of-business” ads, and other ads deemed option of Pocono Mountains Media Group, cause this are acceptable to the advertiser and that no contrary necessary by the publisher, must be pre-paid. All contract to be terminated and advertiser will promptly verbal agreement shall be binding on the media political advertising must be designated as “political pay for both prior activity and related shortrates. If at group (Pocono Record and all affiliated products and advertising,” and must state in the advertisement what any time the financial responsibility of the advertiser publications). As used in this document, the term group or person is responsible for payment of said ad. shall be deemed unsatisfactory to the media group, “advertiser” shall include any agent of the advertisers. cash payments in advance or satisfactory security may 19. Receipts should be obtained for any cash payments for 2. All rates, discounts, terms and conditions shall be be required. advertising. pursuant to the media group’s current rate schedule. 11. Pocono Mountains Media Group shall have the right 20. Local rates are subject to no commission and no 3. Pocono Mountains Media Group reserves the right in its sole and absolute discretion, to extend or deny discounts, other than those mentioned in this rate to change rates, schedules of discounts and terms credit. Acceptance and publication of advertising does card. The special local rate extended in an advertiser’s and conditions set forth in this document, in its credit not constitute an extension of credit to advertiser by contract is for the advertiser’s own advertising and application, and/or in its rate card at any time on 30 the media group, and the media group, at its option, cannot be extended or transferred by him to any other days notice. may require advertiser to pay in advance for all the individual, firm or corporation without the consent of the publisher. 4. Rates listed are for local businesses only, doing advertising purchased. business via storefronts located in the media group’s 12. Pocono Mountains Media Group will assess finance Ad Content, Size, and Positioning primary market area. charges up to the legal limit on all amounts not paid 21. The Pocono Record makes every effort to grant in full and received by the end of the month following 5. Agreements may be signed to include the primary advertisers position requests. Guaranteed position is the date of invoice. businesses other subsidiaries, but may not include available at a 25% premium, which will be charged unrelated business under its ownership. 13. Pocono Mountains Media Group may charge upon publication in the requested position. We cannot 6. Rates may not be transferred or brokered to second reasonable cost and attorney’s fees incurred in the accept ads on a “position or omit” basis. In no event party. collection of any delinquent account. will adjustment, re-run or refund be made because of the position in which the advertisement has been 7. Any tax, which might in the future be applied pursuant 14. No payment shall be withheld for failure to receive tearsheets. published, however the 25% premium will not be to state or federal law, will be added to the rates set assessed if the newspaper cannot accommodate the forth. 15. If payment of any statement or statements has not position. 8. Advertising orders that do not conform to the rates been made as provided above, Pocono Mountains Media Group may, at its option, without waiving any 22. All advertising is accepted subject to the approval of or the policies listed herein and/or in the current rate Pocono Mountains Media Group. The media group schedule will be regarded as clerical errors and will be other rights it may have under agreement or by law, do any or all of the following: (a) require advertiser to reserves the right to revise or reject, in whole or in appropriately amended. Copy accompanying such an part, any copy submitted for publication. order will be inserted without notification and charged arrange for special credit terms including letters of at the rate in effect at the same time of publication. credit, demand notes, and/or guaranty, corporate or 23. Notwithstanding any statement to the contrary, the personal; (b) refuse to accept any further advertising advertiser is solely responsible for the contents of all 9. Pocono Mountains Media Group will not be bound by from advertiser until all past due payments are made; advertising published on its behalf. Advertiser agrees any conditions, printed or otherwise, appearing on (c) require prepayment on all future advertising orders; to indemnify and hold harmless Pocono Mountains any advertising order or copy instructions inconsistent and/or (d) refuse to publish advertising. Media Group against all expense (including attorney‘s with the terms and conditions of the agreement. 16. If the advertiser utilizes the service of an agent or fees) incurred as a result of publishing advertising 10. After review of a submitted application for credit and third party, the advertiser and the party shall be material. upon the approval of a credit amount, the advertiser jointly liable for payment and for compliance with any 24. Proofs can be provided on request only if all art and will be billed at the end of each month for space agreement with Pocono Mountains Media Group. copy is receivable by deadline. used during the life of this agreement and at the rate

Page 19 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 Information for Advertisers • Policies and Terms (2/2)

for employment that discriminate against persons on 45. We accept double truck ads, which are billed with one 25. Pocono Mountains Media Group will not provide the basis of age, race, color, religion, national origin, extra column for the gutter. Minimum size: 11 columns proofs for copy submitted after deadline. disability or sex. x 18 inches (classified). 26. If copy is received after deadline, the media group will 37. All property rights, including any copyright interests General Policies to any advertisements produced for the advertiser not be held responsible for errors nor for any portion 47. In the event of flood, fire, dispute or differences of an issue in which an advertisement does not appear. by Pocono Mountains Media Group, using artwork or typography furnished or arranged for by the media with labor, shortages of material or transportation, 27. Pocono Mountains Media Group assumes no financial group, shall be the property of the media group. No breakdown of equipment, restriction by any responsibility for errors or omission of copy, and the such as or any part thereof may be reproduced without government authority or any other action beyond its media group’s liability for error will not exceed the prior written consent of the media group. control should cause the media group to be unable to space occupied by the error. perform its obligations hereunder; Pocono Mountains 38. The publisher reserves the right to edit or reject any Media Group shall be excused from said performance Ad Content, Size, and Positioning advertising copy which is deemed objectionable, during the continuation of such inability. either in form or content. 28. Additional charges may apply for changes and 48. Cancellation may not be accepted by publisher 24 revisions requested by advertiser on the day prior to 39. All advertising, including pre-printed inserts, hours prior to publication. Ads cancelled prior to publication. submitted to Pocono Mountains Media Group is publication are subject to production charges of 25% subject to acceptance and approval by an executive of 29. Additional charges may apply for advertising copy that of this agreement. the Pocono Mountains Media Group. is changed or cancelled after deadline or after the copy 49. Only authorized representatives of the Pocono had been produced by the media group 40. We will not be liable for omitted copy or merchandise Mountains Media Group may accept or schedule incorrectly priced through error, nor will we be liable 30. Pocono Mountains Media Group will not be any form of advertising in the Pocono Record and its when goods are sold at the incorrect price. responsible for more than one incorrect insertion for products. advertisements scheduled to appear multiple times. 41. In the event of a typographical error, only the space 50. The Pocono Mountains Media Group considers all Advertiser bears the responsibility of checking the occupied by that item in which the error appeared will agreements relative to the placement, content, copy upon first publication. be allowed and the cost of such space constitutes the and financial responsibility of advertisements to extent of the publisher’s liability. 31. The Pocono Mountains Media Group must be notified be between the Pocono Mountains Media Group of any errors within 72 hours of publication for credit, 42. Advertisers and advertising agencies will indemnify and the advertiser (that business, organization, make good or adjustment. and hold harmless the Pocono Mountains Media group, individual, etc, receiving the benefit of said Group, its officers, agents, employees and contractors advertising). The Pocono Mountains Media Group 32. Pocono Mountains Media Group is not responsible for for all content supplied to the publisher, including text, views advertising agencies and other groups and/ errors in copy or camera-ready materials furnished by representations, illustrations or advertisements printed or persons placing advertising on behalf of any the advertiser or its agent. , or for any claims arising form the contents, including, advertisers (business, organization, group, individual, 33. Reuse for advertising purposed of the Pocono Record but not limited to , defamation, invasion of privacy , etc.), to be acting as the agent for said advertiser. news copy, artwork, photographs and advertising copy copyright infringement and plagiarism. Responsibility for placement, content and payment for written or produced by the Pocono Mountains Media any advertisement lies with the advertiser even when 43. Advertising related to the sale, rent, lease, exchange Group is expressly forbidden without prior consent of such advertising is prepared, place, and/or billed to an or disposition of land, homes, construction of homes the media group. agent or agency. and developments, businesses, real estate rentals, new 34. All advertising must be clearly distinguishable from cars and trucks, used cars and trucks, help wanted, news copy. Ads simulations news copy must carry the business opportunity and auction may be accepted for word “ADVERTISEMENT” in a prominent place. publication in our classified section only. 35. All advertising must exclusively promote merchandise 44. The Pocono Mountains Media Group supports and or services offered by the advertiser placing the ad. complies with federal and state laws regarding equal 36. In conformance with federal and state law, the opportunity in employment, housing and public Pocono Record will not publish any advertisements accommodation.

Page 20 By using rates contained herewith, advertisers agree to the terms outlined under “Advertising Policies.” A PDF of the complete 2016 rate card is at: www.PoconoRecord.com/media-kit Revised: 2/10/2016 2016 Rates

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